Americans are fighting back against sneaky subscriptions
11 min read
Mattel is struggling to sell Barbies
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
2 min read
This Yeti bag is the hottest mom tote of the summer — and Wall Street is paying attention
The Yeti Camino 35 Carryall Tote is the new holy grail mom bag, and Jefferies analysts said its success is boosting their confidence in Yeti's stock.
4 min read
Mark Zuckerberg is a certified watch guy. His timepieces include a $120 Casio, a $900,000 Greubel Forsey, and more.
Mark Zuckerberg once dressed simply. Now, the Meta CEO accessorizes almost every outfit with a luxury watch from his collection of pricey timepieces.
5 min read
Coca-Cola plans to sell a US cane sugar version of its flagship soda this fall after pressure from Trump
Coca-Cola said Tuesday that it plans to launch a version of its flagship Coke made with US cane sugar this fall in response to "consumer preferences."
2 min read
The major retailers still offering price matching, as Target drops the policy
Target will no longer price match retailers like Amazon or Walmart after July 28. But several retailers still offer the policy.
3 min read
Why Arizona iced tea still costs only 99 cents
Arizona Beverages has kept the price of its iced tea cans at 99 cents for over 30 years.
I'm a pro at getting free things for my kids, including bikes and a swing set. Here's how I found my best scores.
Raising kids is expensive, so my husband and I try to get as many second hand items as we can. Here's how we've scored clothes, a swing set, and more.
4 min read
Starbucks corporate workers respond to the latest RTO mandate: 'This is the wrong direction. Please stop.'
Starbucks' strict RTO mandate highlights the coffee giant's culture shift under its new CEO, employees told Business Insider.
5 min read
Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers
Data shows how much Nike pays for software engineers, designers, and other tech jobs as CEO Elliott Hill mounts a comeback strategy.
2 min read
Aritzia is having a breakout year — here's why the women's fashion boutique is on a growth spurt
Aritzia CEO Jennifer Wong laid out some ambitious goals last year, and the womenswear retailer appears to be beating all expectations.
4 min read
From toys to TVs, return fraud is running rampant
Whether it's sending back broken items or claiming a package never arrived, Americans are committing return fraud at Amazon and other retailers.
10 min read
The results are in from BI's 'Gen Z stare' reader survey — here's what people said
In an informal survey of 241 Business Insider readers, 59.3% of respondents said they had experienced the "Gen Z stare." See what readers had to say.
2 min read
How retailers like Lowe's are using AI to make shopping 'simpler, faster, and more fun'
The home-improvement retailer is using AI to optimize store layouts and predict product trends, aiming to enhance the customer experience.
5 min read
Tesla, Netflix, and StubHub are seizing on the viral 'ColdplayGate' moment
ColdplayGate has emerged as the latest marketing free-for-all, with brands pouncing on the opportunity with cheeky posts on social media.
3 min read
Listen up, millennials: We asked 7 Gen Zers what they think about the 'Gen Z stare' debate
Young people appear to be split on the viral "Gen Z stare." Some reject the trend entirely, while others say they've seen it firsthand.
5 min read
Getting the 'Gen Z stare?' Maybe you're the problem.
If a young person in customer service is giving you a blank stare, perhaps you're the one who's being unreasonable.
4 min read
Reebok's founder says moving production from Asia is hard when no one wants to sit at a sewing machine
It is hard to find workers willing to spend hours in front of sewing machines outside Asia, said Reebok's 90-year-old cofounder, Joe Foster.
2 min read
The list of major companies laying off staff this year including Intel, Scale AI, Morgan Stanley, and Meta
Layoffs have hit companies from Disney to Meta to Intel this year amid a backdrop of cost-cutting and technological change.
24 min read
Albertsons CEO says cottage cheese sales are up — and it's partly due to TikTok
Albertsons CEO Susan Morris said she had to "double-check the numbers" when she saw how much cottage cheese the chain was selling.
2 min read
I purchased my wedding gown from Etsy for less than $800. As a middle-aged bride on a budget, it was the perfect dress for me.
As a middle-aged bride marrying for the second time, I struggled to find a cheap, modest dress. Surprisingly, Etsy had exactly what I was looking for.
4 min read
A CEO explains the sourcing strategy that helped a battery chain lessen its China reliance amid the trade war
Batteries Plus CEO Scott Williams said the chain has reduced its reliance on Chinese suppliers for car batteries in order to minimize tariff costs.
4 min read
Amazon launched 30 years ago with one product. Now it's an empire that sells everything.
Amazon launched on July 16, 1995, with a million book titles and a vision. Learn how Jeff Bezos turned it into a $2 trillion empire over 30 years.
3 min read
Is 'The Gen Z Stare' real? Tell us what you think
Have you experienced "The Gen Z Stare?" Fill out our poll to tell us what you think about the polarizing observation that's gone viral on TikTok.
1 min read
Bargain-hunting Gen Zers are using a back-to-school staple for lip liner. It burns.
Gen Zers are touting Sharpies as a cheap alternative to lip liners. They are, obviously, not intended for body parts — and I learned why the hard way.
4 min read
6 purses to buy if you don't want to carry the same luxury bag everyone else has
This year, everyone is gravitating toward purses from Miu Miu and Dior, but brands like Alaïa, Ralph Lauren, and Chloé offer strong alternatives.
3 min read
I compared the long-awaited McDonald's Snack Wraps with Popeyes' chicken wraps. Both were delicious, but one is poised to win the wrap battle.
I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.
6 min read
I'm opening a gourmet grocery store in New York City that's gone viral. Here's how I use TikTok to test menu ideas.
Sammy Nussdorf uses TikTok as a marketing tool and focus group to help launch Meadow Lane, a gourmet grocery store in New York City.
4 min read
The 'Gen Z Stare' has ignited a debate about soft skills and workplace communication
What is the "Gen Z Stare?" Older TikTok users say that Gen Z workers often give blank, unresponsive stares. Gen Zers are pushing back.
5 min read
Target, Walmart, Costco, and Trader Joe's are opening dozens of stores in 2025. See the full list of locations.
Target, Walmart, Costco, and Trader Joe's have plans to open dozens of stores across the US in 2025. See the full list.
3 min read
Starbucks tells corporate employees to come back to the office 4 days a week, or leave
Starbucks is increasing its return-to-office requirement to four days a week from three, CEO Brian Niccol said on Monday.
2 min read
Prada is rethinking its attempt to sell a version of India's ubiquitous leather sandals after backlash
Prada is rethinking how it will sell its version of India's $10 open-toed leather sandals, saying it will work with local artisans instead.
3 min read
I went to Hooters in the UK. The beer was cold and the wings were crispy, but I was puzzled by the family-friendly vibe.
Scantily clad waitresses delivered ice-cold beer and piping hot wings to groups of single men, while signs advertised free kids' meals.
8 min read
We spent $145 at Red Lobster on a meal for 2 to see if its viral new seafood boils live up to the hype
Red Lobster's new seafood boils are going viral on TikTok. We set out to see what all of the hype is about.
6 min read
Move over, mason jars. Coffee drinkers are obsessed with a new glass cup.
Reusable water bottles aren't the only trendy drinkware. Weck jars have become popular among coffee drinkers, with some buying the glasses in bulk.
4 min read
I tried Cracker Barrel's new menu items. The food was tasty, but the chain still has work to do.
Cracker Barrel has been revamping its menu over the last year. I tried some of the new items, from pancake platters to Campfire Meals.
8 min read
Swiss watch brands are raising prices, and it's driving buyers to the resale market
Swiss watch brands are raising prices, driving consumers to the secondary market for their Rolexes and Cartiers, Morgan Stanley analysts said.
2 min read
Nike, Walmart, Shein, and other major brands that say Trump's tariffs are pushing them to raise prices
Trump's tariffs have companies scrambling as they navigate cost increases. Here are the companies that have talked about hiking prices.
10 min read
Exclusive
TikTok poached Amazon employees to jump-start its US business. Now it's doubling down on its Chinese roots.
TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots in China.
7 min read
Pre-owned watch data shows which Rolex models are smart investments
Pre-owned watch data found that Rolex models showed strong value growth and collector demand for luxury watches over a 15-year period.
3 min read
Dear Starbucks: Please don't force your baristas to write on my cup
I don't need a cute message if the workers hate doing it!
4 min read
Here are the biggest companies that have followed Elon Musk out of Delaware
Elon Musk urged companies to ditch Delaware last year after a judge voided his $55 billion pay package.
6 min read
Jeans brand Levi's is up 7% on strong earnings — despite a profit hit from tariffs
Levi's saw a 6% revenue increase in the latest quarter, but it anticipates a hit of up to $30 million this year because of Trump's tariffs.
2 min read
I tried McDonald's long-anticipated Snack Wraps, and they were completely worth the wait
I tried McDonald's new Snack Wraps, which are back on the menu after a nearly decadelong hiatus.
4 min read
The OG Birkin bag sells for a record-breaking $10 million at auction
The original Hermès Birkin bag sold for a record $10.1 million at Sotheby's Paris, setting a new "milestone" in the luxury handbag sector.
2 min read
What Amazon's Prime Day looks like so far this year: Better but fewer discounts
Early results from Amazon's four-day Prime Day sale show shoppers are gravitating toward dish detergent and other essentials.
3 min read
Lululemon has a lot of problems, say Jefferies analysts: 'Sesame Street' colors, too many logos, and sales, sales, sales
Jefferies analysts said Lululemon is straying further away from its yoga roots with designs similar to generic apparel brands, like the Gap.
4 min read
CEOs and tech leaders are wearing these luxury sunglasses
These are the eyewear trends among CEOs like Andy Jassy and Bob Iger, which include sunglasses from Ray-Ban, Meta, and more.
2 min read
Pricing data shows Trump's tariffs are making some US-made products more expensive
Early findings from an ongoing Harvard Business School study suggest tariffs are affecting retail prices for domestically sourced products.
3 min read