Vidmob Makes Key Hires to Accelerate Business Development
Vidmob expands its New Business team with key leadership hires to accelerate growth and scale its creative data platform across brand and agency partners.
Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution
Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.
Vidmob launches “The Aperture” to decode creative and its measurable impact
Vidmob.com debuts The Aperture: a framework for decoding creative choices into measurable data to boost marketing campaign performance.
Vidmob Appoints Joseph Galarneau as Chief Product & Technology Officer
Vidmob, known as “The Creative Data Company,” has appointed Joseph Galarneau as its new Chief Product & Technology Officer, further solidifying Vidmob.com’s position at the intersection of creativity...
Q&A with Rob Rakowitz, Head of Marketing at Vidmob
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and...
Vidmob Appoints Mark Mannino as President
Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino...
Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling
Read the full CMO First article, "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling."
Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data
Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
Emerce: Objective Platform en Vidmob bundelen krachten: creatie-data nu geïntegreerd in Marketing Mix Modeling
Go to Emerce's article: Objective Platform en Vidmob bundelen krachten: creatie-data nu geïntegreerd in Marketing Mix Modeling
MediaShotz: Vidmob, Objective Platform form strategic MMM partnership
MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify,...
Vidmob Partners to Add Creative Analytics to MMM
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Vidmob, Objective Platform partnership
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Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling
Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling." The piece highlights the collaboration...
Adweek: Vidmob and Objective Platform Announce Strategic Partnership
Go to Adweek’s article: Vidmob and Objective Platform Announce Strategic Partnership
Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling
New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, today announced a strategic...