Vidmob

As the industry pushes toward more accountable marketing, creative data is becoming the missing link. 🔗 Insights from Matt Andrew at Ekimetrics show why treating creative as a measurable variable—not an afterthought—is more critical than ever. Dive deeper into Matt’s perspective on unlocking creative impact in marketing mix models in our latest research paper here: https://lnkd.in/eyJqteU6

In today’s programmatic landscape, success comes from pairing smart media buying with even smarter decision-making. That’s why we’ve expanded our DSP integrations to include The Trade Desk and Yahoo DSP, alongside Amazon DSP and Google's Display & Video 360—unlocking the full power of creative data across your most critical spend areas. ⚡ Discover how creative data can supercharge your programmatic performance in our latest blog 👇 https://lnkd.in/etnQwWTF

⚙️ Smarter optimisation, unlocked. Vidmob integrates with leading #DSPs to activate new levers for programmatic performance and creative intelligence. #AdTech #Programmatic #DSP #Vidmob #DigitalMarketing #CreativeData https://lnkd.in/e_AKA8Hs

𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻? 𝗜𝘁 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. Creative drives 49% of sales lift – and now we can measure it within MMM. We're proud to have partnered with Vidmob and Meta for Business on new research exploring how integrating creative quality data transforms MMM accuracy and attribution. 𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 𝟭. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Adding creative data enhanced model accuracy and revealed why campaigns performed as they did 𝟮. 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: High-quality creatives on Meta boosted brand KPIs by 20% and sales by 12% 𝟯. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆: Platforms like TikTok and Meta showed exceptional sensitivity to creative quality—reinforcing the importance of scoring assets pre-flight As our Sr. VP Data Science Arno Witte notes in the research: "Creative success is not just a numbers game, it's about engaging audiences in meaningful ways." 💡 Want to unlock the full potential of your marketing mix? Download the white paper to discover how creative intelligence is redefining marketing measurement. 👉 https://hubs.li/Q03Sz21F0 #MarketingMixModelling #CreativeEffectiveness #MarketingMeasurement #MMM

The next era of programmatic innovation is here. Vidmob has expanded our DSP integrations—adding The Trade Desk and Yahoo DSP to our existing partnerships with Amazon DSP and Google’s Display & Video 360—empowering marketers to connect creative and media like never before. 🔗 Because smarter spend starts with smarter creative data. 💡 Discover how these integrations unlock new performance potential for your programmatic strategy: https://lnkd.in/eZbGG-Ze

“Creative” isn’t just a variable—it’s one of the biggest levers you can pull to improve ROI, says Rich Woodward of Ebiquity plc. Yet most Marketing Mix Models still treat it as a constant. It’s time to bring creativity into the equation. Discover how experts from Ebiquity, Kantar, Meta, Ekimetrics, Analytic Edge, and Objective Platform are redefining MMM through creative data by downloading the full research paper here 📘 → https://lnkd.in/eyJqteU6

Two Digiday AI Awards. Two proof points that AI is the next frontier in marketing performance. Excited to share that the MMA won for Best Internal Use of AI with Monks' A3 Initiative for Dave.com & Choice Hotels, and our Kellanova research with Vidmob took Best Use of AI in Marketing Analytics. The Kellanova work proved that creative effectiveness can be quantified and scaled with AI. And, the A3 Initiative with Monks showed how internal AI deployment can drive measurable business outcomes when you combine the right technology with strategic rigor. What excites me most is Digiday's recognition came specifically for measurable impact and setting new standards. That's exactly what the MMA stands for -- moving the industry from AI hype to AI performance. Congratulations to our teams, our partners at Vidmob and Monks, and to Kellanova, Dave.com, and Choice Hotels for trusting us to push the boundaries of what's possible with AI and marketing science.

💫 Is measuring the magic of creativity in advertising still a myth - or is it becoming the must-have ingredient in any modern Marketing Mix Model? 💡Thrilled to share a new whitepaper, that we created in partnership with Vidmob and leading measurement experts across the industry, on unlocking creative impact in MMM. Incorporating creative quality and regularly calibrating model outcomes with incremental lift experiments, marketers can get richer more accurate insights and ultimately drive smarter budget decisions. ⬇️ ⬇️ ⬇️ Check out the full whitepaper below for actionable insights and fresh inspiration to elevate your MMM practice! #measurement #mmm #creativemeasurement