Skai

Nearly 100 brands and agencies have already used our Celeste AI to surface insights in minutes, boost performance, and massively improve efficiency -- while exponentially increase satisfaction among teams. In fact, as Bethany Mercer from Croud noted at #ShopAbleInThePark, it's become hard for her team to even remember a world B.C. (before Celeste). But our vision for GenAI goes much further, encompassing expertise, personalization, and autonomy: 🌐 Reimagining what a marketing team can look like in the age of AI. 🧩 Creating an agent so deeply embedded in your business that it feels like a natural extension of your team. 🔧 Building an agent that doesn’t just answer questions — it understands your goals, works alongside you, learns from your data, adapts to your workflows, and brings your organization’s knowledge to life. Watch how this will come to life 👇 We can't wait to see what YOU create with Celeste 💡

Since Celeste AI launched this spring, we’ve seen up to 50% efficiency gains and 20% performance improvements among the hundreds of brands and agencies using our unique GenAI marketing agent. But we’re just getting started. At #ShopAbleInThePark, we announced new Celeste features, including: 🔌 Additional Data Sources Tap into competitive insights, commerce data, incrementality metrics, social commerce signals, and more. 🧠 Enhanced Usability Save prompts, search across entities, upload external files, and use our prompt helper to improve your queries 📈 Improved Analysis & Reporting Create visualizations like performance graphs, trend snapshots, and creative previews -- and export presentation-ready reports with ease ✨ Next-Level Personalization Set preferences for how Celeste responds, with your terms, abbreviations, and instructions remembered over time Also announced: 📺 Skai's CTV Center: a Celeste-powered hub unifying CTV data and AMC insights into a full-funnel dashboard (beta coming soon) 📊 Skai's Incrementality Center: view trends from Skai-enabled incrementality metrics (like iROAS) alongside market context and performance Looking forward to the second half of 2025 as customers leverage our latest innovations! 🚀

What a day out! We're still buzzing from the incredible energy, cutting-edge insights, and fantastic connections made at #ShopAbleInThePark 2025 in London! A huge thank you again to everyone who attended, our brilliant speakers, and our official sponsor, Microsoft Advertising, for helping us bring the future of commerce media to life. Can't wait to see what's next!

That's a wrap on #ShopAbleInThePark 2025! What an incredible day at Shoreditch Gardens in London! 🎉 The energy generated, the insights shared, and the connections made were simply phenomenal. A massive thank you to our brilliant speakers: 🎤 Marcos Angelides - Publicis Media 🎤 Emil Beck - Remazing 🎤 Matt Carter - Amazon Web Services (AWS) 🎤 Charlotte Coxhead - Dell Technologies 🎤 Diane de la Baronniere - Haleon 🎤 Gemma Greaves - Nurture 🎤 Matthew Higgins - dentsu 🎤 Julie Jeancolas - dunnhumby 🎤 Amelia Kallman - Futurist & Author 🎤 Colin Lewis - InternetRetailing 🎤 Sarah Masters - Brand Leader 🎤 Bethany Mercer - Croud 🎤 Giuseppe Peschechera - Remazing 🎤 Tracey Pilon - Microsoft AI 🎤 Andrew Spurrier-Dawes - Resolve 🎤 Sam Toothill - SMG 🎤 Jason Wescott - WPP Media And every single guest who made this event unforgettable 👏 A special shout-out to our official sponsors, Microsoft Advertising, for their support in helping us shape the future of commerce media! Missed out on the action or just want to relive the magic? Check out our official highlights reel for a glimpse of the vibrant festival atmosphere. Much more to come from the big day out!

The energy has been electric at #ShopAbleInThePark. For one day, the center of commerce media is located in London's Shoreditch Gardens 🇬🇧🎪 We're rolling through everything from Love A.Island to the TikTokification of retail media... with plenty of CTV, incrementality, and GenAI innovation in between. It wouldn't be a festival without live music, tasty treats, fun games, and good vibes! Thank you to our sponsor Microsoft Advertising. Plenty more to come! 🎉

Set your status to out-of-office - it's #ShopAbleInThePark time! 🎉🕺

Ready to fast-forward to the future of commerce media? Watch it come into focus Wednesday, July 23 at #ShopAbleInThePark. Preview the full agenda: https://okt.to/QPkI6t

Is GenAI helping us make better decisions, or just faster ones? For #ShopAbleInThePark, we've assembled this all-star panel to provide real-life use cases, hot takes, and forward-looking advice to help marketing leaders stay ahead of what's next: Marcos Angelides, Publicis Media Matt Carter, Amazon Web Services (AWS) Bethany Mercer, Croud Tracey Pilon, Microsoft AI Matthew Vignieri, #Skai See the full agenda for our one-of-a-kind commerce media festival, sponsored by Microsoft Advertising, on July 23: https://okt.to/fHkUqE

We're thrilled to have Starcom SVP & Head of Retail Media Lee Dunbar join our Josh Dreller to help analyze the latest commerce media trends, including: ✅ Exclusive QoQ and YoY performance data ✅ What's really driving momentum for retail media ✅ Prime Day insights, surprises, and lessons learned ✅ How AI is impacting every media channel ✅ How marketers should prepare for a big fall and winter Register for our July 24 webinar now: https://okt.to/uKxbrM

With Celeste AI, the first GenAI marketing agent purpose-built for commerce media, Marshall Associates helps brands like ZUP Sports uncover actionable insights for stronger campaigns and greater ROI. Swipe through to check out their success story >>>