MobileAction

❗❗ Attention ❗❗ We have been alerted to deceptive activities where individuals, falsely claiming to be part of MobileAction’s hiring team, are approaching potential job seekers with illegitimate offers. Please note that MobileAction never extends job offers through private mobile messaging apps like WhatsApp or iMessage. All official communications come from email addresses ending with @mobileaction.co – no exceptions. We publish all job vacancies on our official LinkedIn page. We encourage you to visit these platforms for any job-related queries and opportunities. Be skeptical of any communication that does not originate from our official domain, mobileaction.co. If a message claims to be from us but does not match this criteria, it is not from MobileAction. If you receive a suspicious email or message claiming to be from MobileAction, please do not respond directly. Instead, forward it to marketing@mobileaction.co for verification. We are here to assist and ensure your safety and peace of mind. This unfortunate trend of scams is on the rise within the tech industry. It’s crucial for all of us to remain vigilant and informed. MobileAction is committed to safeguarding our community against these malicious schemes. Stay safe!

🚀 CPP A/B Testing is now live on SearchAds.com! Test up to four custom product pages, including your default page, side-by-side or on auto-rotate, our tool handles the timing and swaps, then delivers 90 % confidence-level results in one clean view. 🔄 In one dashboard, you’ll see metrics that matter, taps, installs, revenue, so you can roll out the winning creative without the usual spreadsheets and guesswork. 📈 Start here ➡️ https://lnkd.in/eVmCw7Tw #AppleAds #CPPABTesting #MobileAction

Yesterday’s Mobile Leaders Dinner in London was a great reminder of the value of face-to-face conversations. Around the roundtables, we shared real stories about UA wins and the everyday hurdles that never make it into slide decks. Thanks to the Masterclassing for this very smooth and lovely day and to everyone who pulled up a chair at our table. See you at the next one. 👋🏻 #AppMasterclassing #MobileMarketing #London #AppleSearchAds #MobileAction

🍏 Apple’s WWDC 25 announcements impact every corner of user acquisition, including keyword-linked custom product pages, over 100 new cohort metrics, AI-driven tags, and more. Drawing on the data we monitor for thousands of apps, our team has already mapped out what these changes mean for the campaign strategies, as well as how to act on them. 🚀 🔗 Scan the highlights, then dive into the full blog post for more: https://lnkd.in/dwzkXCSS #WWDC25 #AppleAds #MobileAction

🎮 Level-up your game-growth strategy MobileAction partnered with AVOW and other industry leaders to deliver the first OEM-focused "Ready Player Win – The Mobile OEM Advertising Playbook for Gaming Apps," designed specifically for gaming UA managers in 2025. Grab it today and learn how to: 📈 Blend ASO + paid UA keywords for next-level engagement 🛒 Spot the fastest-growing Android markets by region & genre 🎯 Tap OEM inventory for scale, reach, and privacy-safe targeting 🗝️ Copy real campaign tactics from top studios Ready to hit “Start” on smarter growth? 👉 Get your copy: https://hubs.li/Q03sqvrg0 #MobileAction #GamingUA #ASO #ReadyPlayerWin

🚨 MobileAction's hiring: Social Media & Brand Specialist 🚨 MobileAction has come a long way—from humble beginnings to powering some of the world's chart-topping apps. And now, as our story evolves, so must our voice. So here's your chance to be our voice to make some noise👇 We're hiring a Social Media & Brand Specialist to take full ownership of our online presence. 🎯 Not just to post content, but to build a community. 🎥 To tell stories, start conversations, and create momentum. 💬 To engage with our audience, spotlight our culture, and amplify our mission. 📈 To analyze what's working and level it up with a growth mindset. This role is for someone who lives and breathes social trends, has an eye for quality content and design, and wants the freedom to experiment and grow. You'll work cross-functionally, contribute to strategy, and be the bridge between our brand and the world. 👉 Think you're a fit? Or know someone brilliant who is? Drop me a DM or apply down below 👇

We’ve got a fresh stack of upgrades for app marketers this month 😮💨 In simpler terms, you can now manage app store reviews better, A/B test custom product pages with confidence, and optimize Apple Ads with clearer attribution data. 💡 Catch all the highlights in the June edition of #MobileActionMonthly:

🛑 Spreadsheet headaches and endless ad-group duplications? No more. 🚀 CPP A/B Testing is almost here; see how it streamlines custom product page experiments! Here’s what our industry's first testing tool delivers: 🔄 Test up to 4 custom product pages side-by-side or on auto-switch 📊 See 90 % confidence-level results, no manual math required ⏱️ Algorithm-driven test duration, tailored to your margin of error 📈 All metrics in one dashboard, so you can launch the winning product page faster Want day-one access? Join the waitlist to get informed as soon as we go live. 👉 https://lnkd.in/dzGZKqRN #MobileAction #CPPABTesting #CPPTesting

Billions of installs. Trillions of impressions. One report to decode it all. 📚 The 2025 Singular ROI Index is live, and it’s packed with the data behind the top-performing ad networks in mobile marketing. 📈 The new ROI Quadrant: where scale meets return 🍎 Apple Ads must-know insights 🌎 Rankings by region, app category & growth rate 🏎️ Breakout players you didn’t see coming 🤝🏻 The most reliable partners in a post-ATT world Stop guessing where to spend next. Get the data. Make it count. 📲 Download the report now: https://hubs.li/Q03jr7d60

🧭 View-through attribution arrives at MobileAction! MobileAction now supports view-through attribution and metrics for all 4 Apple Ads placements. Enable view-through attribution on your mobile measurement partner and start making more informed optimization decisions instantly for your Apple Ads on MobileAction. With MobileAction, you can easily track your Apple Ads performance by tap-through, view-through, or total performance, along with your post-install metrics in one platform. 🔍 Want to dig deeper? 📲 Read here: https://lnkd.in/dUWyQJfT #AppleAds #MobileAction #ViewthroughAttribution