WO2019192352A1

WO2019192352A1 - Video-based interactive discussion method and apparatus, and terminal device

Info

Publication number: WO2019192352A1
Application number: PCT/CN2019/079652
Authority: WO
Inventors: 罗颖瑶; 戴家宝; 高红军
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-04-03
Filing date: 2019-03-26
Publication date: 2019-10-10
Also published as: CN108337569A

Abstract

The embodiments of the present application provide a video-based interactive discussion method and apparatus, and a terminal device. Said method comprises: parsing user historical behaviors on the basis of a relationship algorithm, to acquire follower relationship information of the video and discussion topic information; establishing, according to the follower relationship information of the video and the discussion topic information, a follower user discussion community based on the discussion topic; enabling a user selecting the follower user discussion community to publish discussion opinions on the basis of the follower user discussion community. On the basis of the embodiments of the present application, video discussions can be provided in a follower user discussion community concerning a video, the rate of utilization of user discussions and user viscosity can be improved, and loyalty and a sense of community of users participating in video discussions can be enhanced.

Description

Video-based interactive discussion method, device and terminal device

The present application claims priority to Chinese Patent Application No. 201101289308.0, entitled "A Video-Based Interactive Discussion Method, Apparatus, and Terminal Device", filed on April 3, 2018, the entire contents of which are incorporated herein by reference. In the application.

Technical field

The embodiments of the present invention relate to the field of Internet technologies, and in particular, to a video-based interactive discussion method, apparatus, and terminal device.

Background technique

With the development of video technology, people can not only watch movies, TVs and other long videos through video websites, but also share their own videos and discuss videos taken by other users through video applications. Since the use of video for socialization has become a new requirement for combining video products with social networks, the combination of video and discussion has become an important means of improving the user experience.

However, the comments and barrage discussions of the current video are based on a single video content. The comments are displayed at the bottom of a single video page, and the barrage is displayed on a single video playback interface. The video discussion with the theme or strong association cannot form a precipitate and interactive circulation. The utilization of the user discussion is low.

The current video user discussion mainly emphasizes the content of the comment itself, and does not pay attention to the disclosure of the user's personal attributes. It is difficult for the user to precipitate and establish relationships through interaction and discussion. The video discussion area is not sticky, and the user discussion of the video discussion and the sense of community are insufficient.

Therefore, how to optimize the combination of video and discussion has become a technical problem to be solved in the prior art.

Summary of the invention

The embodiment of the present application provides a video-based interactive discussion method, device, and terminal device, which can provide video discussion of a user's discussion area of a video, improve user utilization and user stickiness, and enhance user precipitation of video discussion. Community sense.

According to an aspect of the embodiments of the present application, a video-based interactive discussion method is provided, the method includes: parsing a user history behavior based on a relationship algorithm, obtaining attention relationship information of the video, and discussing topic information; The attention relationship information of the video and the discussion topic information establish a focused user discussion area based on the discussion topic; and the user who selects the attention user discussion area issues a discussion opinion based on the focused user discussion area.

According to another aspect of the embodiments of the present application, a video-based interactive discussion apparatus is provided. The apparatus includes: a behavior parsing module, configured to parse a user historical behavior based on a relational algorithm to obtain a attention relationship of the video. Information and discussion topic information; a discussion establishing module, configured to establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information; and a discussion publishing module, configured to select the attention user The user of the discussion forum posts a discussion based on the focused user discussion area.

According to still another aspect of the embodiments of the present application, a terminal device includes: a processor, a memory, a communication interface, and a communication bus, where the processor, the memory, and the communication interface are completed by using the communication bus. Communication with each other; the memory is for storing at least one executable instruction that causes the processor to perform operations corresponding to the video-based interactive discussion method as described above.

According to the technical solution provided by the embodiment of the present application, the embodiment of the present application uses a relational algorithm to parse the historical behavior of the user, thereby obtaining the attention relationship information of the video and the discussion topic information, and establishing a user discussion forum based on the discussion topic, the user Select the user discussion forum to post a discussion. Therefore, the embodiment of the present application can provide video discussion of the user's discussion area of the video, improve the utilization rate and user stickiness of the user discussion, and enhance the user precipitation and community sense of the video discussion.

DRAWINGS

1 is a flow chart showing the steps of a video-based interactive discussion method according to Embodiment 1 of the present application;

2 is a flow chart of steps of a video-based interactive discussion method according to Embodiment 2 of the present application;

3 is a structural block diagram of a video-based interactive discussion apparatus according to Embodiment 3 of the present application;

4 is a structural block diagram of a video-based interactive discussion apparatus according to Embodiment 4 of the present application;

5 is a structural block diagram of a terminal device according to Embodiment 5 of the present application;

6 is a schematic diagram of a page according to an application scenario of the present application;

7 is a schematic diagram of a page according to an application scenario of the present application;

8 is a schematic diagram of a page according to an application scenario of the present application;

FIG. 9 is a schematic diagram of a page according to an application scenario of the present application.

detailed description

The specific embodiments of the embodiments of the present application are further described in detail below with reference to the accompanying drawings, wherein The following examples are intended to illustrate the application, but are not intended to limit the scope of the application.

Those skilled in the art can understand that the terms “first”, “second” and the like in the embodiments of the present application are only used to distinguish different steps, devices or modules, etc., and do not represent any specific technical meaning or between them. The inevitable logical order.

Embodiment 1

Referring to FIG. 1, a flow chart of steps of a video-based interactive discussion method according to Embodiment 1 of the present application is shown.

It should be noted that steps S101 to S103 described in this application do not represent the order of execution.

The video-based interactive discussion method of this embodiment includes the following steps:

Step S101: Parse the historical behavior of the user based on the relationship algorithm, and obtain the relationship information of the video and the discussion topic information.

Specifically, the user historical behavior includes a user viewing video history, a user's comment on the video, a user's attention video, a user's relationship of interest to each other, an amount of interaction between the users, an interaction time between the users, and the like.

The embodiment of the present application uses various existing relational algorithms to parse the historical behavior of the user, and the parsing by using the relational algorithm may be performed by the server or the client, which is not limited by the embodiment of the present application.

The interest relationship information described in the embodiments of the present application includes: users' attention to each other, users who pay attention to common topics, users who comment on the same topic, users who watch the same video, users who comment on the same video, mobile phones, or social software. Record and so on.

The discussion topic information described in the embodiments of the present application includes: a video viewed by a user, a discussion topic based on a video, and the like.

In a specific implementation of the embodiment of the present application, the attention relationship information of the video and the discussion topic information are obtained based on the interaction amount between the users, the interaction time, and the attention relationship algorithm.

For example, the embodiment of the present application can comprehensively obtain the attention relationship information of the video and the discussion topic information in a short video product by the interaction amount between users, the interaction time between users, and the attention relationship algorithm.

In another specific implementation of the embodiment of the present application, the attention relationship information of the video and the discussion topic information are obtained based on the topic association matching of the video play comment area.

For example, the embodiment of the present application can obtain the attention relationship information of the video and the discussion topic information by using the topic association matching manner in the play page comment area of the short video.

Step S102: Establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information.

Specifically, the user joins the focused user discussion forum of the discussion topic according to the recommended discussion topic and/or the discussion topic selected by inputting the instruction.

For example, users can join by selecting "short video circles" and/or "short video circles" among multiple "short video circles." Users can pay attention to "short video circles", and then quickly enter the circle of interest in the "short video circle" zone homepage, and can also directly consume the circle update content in the homepage attention stream.

Step S103: Let the user who selects the user discussion forum issue a discussion opinion based on the attention user discussion area.

The discussion includes: at least one of plain text, picture, GIF, video capture, and shared video.

Users can share, like, comment, reply to comments, comment likes and other interactive activities in the discussion area of the user forum.

While sharing the video, you can also share the evaluation information of the video, related purchase links, download addresses, and so on.

In still another specific implementation of the present application, the focused user discussion area sets a user right for the focused user.

Specifically, at least one user right is set as a discussion area special user, and the special user's authority may permit other users to enter the attention user discussion area, or refuse other users to enter the attention user discussion area, or the related user discussion area. The user culls the focused user discussion area.

Therefore, the embodiment of the present application uses a relational algorithm to parse the historical behavior of the user, thereby obtaining the attention relationship information of the video and the discussion topic information, and establishing a focused user discussion area based on the discussion topic, where the user selects the focused user discussion. The district issued a discussion. Therefore, the embodiment of the present application can provide video discussion of the user's discussion area of the video, improve the utilization rate and user stickiness of the user discussion, and enhance the user precipitation and community sense of the video discussion.

The video-based interactive discussion method of this embodiment may be performed by any suitable device having video-based interactive discussion capabilities, including but not limited to: various terminal devices or servers, including but not limited to PCs, tablets, mobiles. Terminal, etc.

Embodiment 2

Referring to FIG. 2, a flow chart of steps of a video-based interactive discussion method according to Embodiment 2 of the present application is shown.

It should be noted that steps S201 to S204 described in this application do not represent the order of execution.

Step S201: Parse the historical behavior of the user based on the relationship algorithm, and obtain the relationship information of the video and the discussion topic information.

Step S202: Establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information.

Step S203: Let the user who selects the user discussion forum issue a discussion opinion based on the attention user discussion area.

Step S204: Select to join or leave the focused user discussion area corresponding to the user instruction according to the user instruction.

Specifically, the user may choose to join at least one of the focused user discussion areas according to the user instruction, or may choose to leave at least one of the focused user discussion areas.

Embodiment 3

Referring to FIG. 3, a block diagram of a video-based interactive discussion apparatus according to Embodiment 3 of the present application is shown.

The video-based interactive discussion device of this embodiment includes the following modules:

The behavior parsing module 301 is configured to parse the user historical behavior based on the relational algorithm, obtain the attention relationship information of the video, and discuss the topic information.

The discussion establishing module 302 is configured to establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information.

The discussion publishing module 303 is configured to cause a user who selects the user discussion forum to post a discussion opinion based on the focused user discussion area.

Embodiment 4

Referring to FIG. 4, a block diagram of a video-based interactive discussion apparatus according to Embodiment 4 of the present application is shown.

The behavior parsing module 401 is configured to parse the user historical behavior based on the relational algorithm, obtain the attention relationship information of the video, and discuss the topic information.

The discussion establishing module 402 is configured to establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information.

The discussion publishing module 403 is configured to cause a user who selects the user discussion forum to post a discussion opinion based on the focused user discussion area.

The discussion selection module 404 is configured to select to join or leave the focused user discussion area corresponding to the user instruction according to a user instruction.

Embodiment 5

Referring to FIG. 5, a structural block diagram of a terminal device according to Embodiment 5 of the present application is shown. The specific implementation of the present application does not limit the specific implementation of the terminal device.

As shown in FIG. 5, the terminal device may include a processor 502, a communications interface 504, a memory 506, and a communication bus 508.

among them:

Processor 502, communication interface 504, and memory 506 complete communication with one another via communication bus 508.

The communication interface 504 is configured to communicate with network elements of other devices, such as other terminals or servers.

The processor 502 is configured to execute the program 510. Specifically, the related steps in the foregoing video-based interactive discussion method embodiment may be performed.

In particular, program 510 can include program code, the program code including computer operating instructions.

The processor 502 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present application. The one or more processors included in the terminal device may be the same type of processor, such as one or more CPUs; or may be different types of processors, such as one or more CPUs and one or more ASICs.

The memory 506 is configured to store the program 510. Memory 506 may include high speed RAM memory and may also include non-volatile memory, such as at least one disk memory.

The program 510 may be specifically configured to enable the processor 502 to perform the following operations: parsing the user history behavior based on the relationship algorithm, obtaining the relationship information of the video and the discussion topic information; and the relationship information according to the video and the discussion topic The information establishes a focused user discussion area based on the discussion topic; causing a user selecting the focused user discussion area to post a discussion based on the focused user discussion area.

In an optional implementation manner, the program 510 is further configured to obtain the relationship information of the video and the discussion topic information based on the interaction amount between the users, the interaction time, and the attention relationship algorithm; and/or, based on the video The topic of the comment area is associated with the match, and the attention relationship information of the video and the discussion topic information are obtained.

In an optional implementation manner, the discussion includes: at least one of a text, a picture, a GIF, a captured video, and a shared video.

In an optional implementation, the program 510 is further configured to select to join or leave the focused user discussion area corresponding to the user instruction according to a user instruction.

In an optional implementation manner, the attention user forum sets user rights to the attention user.

The implementation of the present application is further illustrated by the specific application of the first embodiment of the present application.

If the user discussion area is "short video circles", the "short video circles" homepage is generally divided into two areas, the top is "circle recommendation" and "my circles" area, mainly carrying information about the circle dimensions. Other areas are content recommendation areas, which mainly carry information about the circle content dimensions.

Referring to Figure 6, if the user is not following any circles, a popular circle recommendation appears at the top of the homepage, and the exposed circle focuses on the number of people. Users can swipe the "Circle recommendations" area or click All circles to see more circles. A user clicks on a circle image in "Circle recommendations" to enter a single circle page. The user clicks the attention button in "Circle Recommendation" to trigger the attention request for the circle. After the success, the toast (including the user click message) prompt appears, and the attention button is grayed out, and the copy becomes "has been followed." Once you refresh the page again, the circles you follow can appear in the My Circles module.

Referring to Figure 7, if the user has a circle of interest, "My Circles" appears at the top of the homepage as a quick entry point for the user to return to the circle. Click on a circle image to access a single circle page. The last "+" of "My Circles", click to go to all circle pages to browse and follow.

In addition, the exemplary display page of the embodiment of the present application further includes:

For the content of all circles, a comprehensive algorithm for sorting the interaction time between users and the amount of interaction between users, and sorting the previous circles in the popular content stream.

For the circles that users are already following, sort the content within the circles by update time and show them in the stream of interest.

The content unit elements of the exemplary circle include: user avatar, user nickname, posting time, content copy, picture, video, belonging circle, interactive area, popular comment, and the like.

The interactive content elements of the exemplary circle include: sharing (click to evoke the client sharing panel), like (the number of clicks on the content plus 1), comments (click to enter the content details page comment area).

The button for the user to publish the content can be selected to be hovering at the bottom of the content stream area, and click to enter the content editing page.

See Figure 8, a page diagram of a single circle. A single circle page is divided into three areas: a circle information area, an operation information area, and a content flow area.

The circle information area includes: circle cover, circle name, circle description, number of circles, number of people in the circle, list of active circle friends, and attention function.

In this embodiment of the present application, an active circle friend list may be set, for example, the active circle friend list ranking rule is set to be ranked according to the user's interaction points in the circle. The interactive points are points that can be liked, commented, posted, and shared within the topic.

The operation information area is displayed in the form of a bulletin board, which is mainly used to operate special planning, special topics, activities, topics, and so on. The bulletin board can be displayed according to the number of operational configurations. After clicking, it can jump to the corresponding operation page.

The content within a circle in the content stream area of an exemplary single circle can be ranked in the most recent and hottest order. The latest content stream is sorted by the time the content is published, and the hottest content stream is sorted according to the amount of interaction and time of the content.

Referring to FIG. 9 , taking a short video focused user forum as an example, a short video play page can also be embedded in a circle.

The circle may be displayed in a comment area of a short video play page, and a circle area is newly added in the form of a same level label, and the circle area mainly carries the discussion content of the circle that matches the short video content.

The display form of the circle may also be in the barrage area of the short video play page, for example, the user of the same circle discusses the video content in the form of a barrage while watching the video.

Specifically, the short video is associated with the circle by performing an algorithm matching on the structured information label of the circle and the short video content. If the matching degree reaches the threshold, the short video and the circle may be considered as an association relationship.

The user can share the short video to a short video circle, and the user can fill in the forwarded text and select any circle. Users can modify the forwarding text and selected circles. After the forwarding is completed, the corresponding circle will be redirected.

It should be noted that the various components/steps described in the embodiments of the present application may be split into more components/steps according to the needs of the implementation, or two or more components/steps or partial operations of the components/steps may be combined into one. New components/steps to achieve the objectives of the embodiments of the present application.

The above method according to an embodiment of the present application may be implemented in hardware, firmware, or implemented as software or computer code that may be stored in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or implemented by The network downloads computer code originally stored in a remote recording medium or non-transitory machine readable medium and stored in a local recording medium so that the methods described herein can be stored using a general purpose computer, a dedicated processor or programmable Such software processing on a recording medium of dedicated hardware such as an ASIC or an FPGA. It will be understood that a computer, processor, microprocessor controller or programmable hardware includes storage components (eg, RAM, ROM, flash memory, etc.) that can store or receive software or computer code, when the software or computer code is The video-based interactive discussion method described herein is implemented when the processor or hardware is accessed and executed. Moreover, when a general purpose computer accesses code for implementing the video-based interactive discussion method illustrated herein, execution of the code converts the general purpose computer into a special purpose computer for performing the video-based interactive discussion method illustrated herein.

Those of ordinary skill in the art will appreciate that the elements and method steps of the various examples described in connection with the embodiments disclosed herein can be implemented in electronic hardware or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the solution. A person skilled in the art can use different methods to implement the described functions for each particular application, but such implementation should not be considered to be beyond the scope of the embodiments of the present application.

The above embodiments are only used to describe the embodiments of the present application, and are not intended to limit the embodiments of the present application. Those skilled in the relevant art can make various kinds without departing from the spirit and scope of the embodiments of the present application. Variations and modifications, therefore, all equivalent technical solutions are also within the scope of the embodiments of the present application, and the scope of patent protection of the embodiments of the present application should be defined by the claims.

Claims

A video-based interactive discussion method, characterized in that the method comprises:

Parsing the historical behavior of the user based on the relational algorithm, obtaining the attention relationship information of the video and discussing the topic information;

Establishing a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information;

The user selecting the focused user forum is asked to post a discussion based on the focused user forum.
The method according to claim 1, wherein the analyzing the historical behavior of the user based on the relationship algorithm, obtaining the relationship information of the video and the discussion topic information comprises:

Obtaining the relationship information of the video and discussing the topic information based on the interaction amount between the users, the interaction time, and the attention relationship algorithm; and/or,

Based on the topic association matching of the video play comment area, the attention relationship information of the video and the discussion topic information are obtained.
The method according to claim 1, wherein the discussion comprises: at least one of a text, a picture, a GIF, a captured video, and a shared video.
The method of claim 1 further comprising:

The joining or leaving the focused user discussion area corresponding to the user instruction is selected according to a user instruction.
The method of claim 1, wherein the focused user forum sets user rights to the focused user.
A video-based interactive discussion device, characterized in that the device comprises:

a behavior parsing module, configured to parse a user historical behavior based on a relational algorithm, obtain information about the relationship of the video, and discuss topic information;

a discussion establishing module, configured to establish a focused user discussion area based on the discussion topic according to the attention relationship information of the video and the discussion topic information;

A discussion publishing module is configured to cause a user who selects the user discussion forum to post a discussion based on the focused user discussion area.
The apparatus according to claim 6, wherein the behavior parsing module comprises:

An aggregation distribution unit, configured to obtain the relationship information of the video and the discussion topic information based on the interaction amount between the users, the interaction time, and the attention relationship algorithm; and/or,

The scene distribution unit is configured to obtain the relationship information of the video and the discussion topic information based on the topic association matching of the video play comment area.
The device according to claim 6, wherein the discussion comprises: at least one of a text, a picture, a GIF, a captured video, and a shared video.
The device according to claim 6, wherein the device further comprises:

The selection module is configured to select to join or leave the focused user discussion area corresponding to the user instruction according to a user instruction.
The apparatus according to claim 6, wherein the focused user discussion area sets a user right for the focused user.
A terminal device includes: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one Executable instructions that cause the processor to perform operations corresponding to any of claims 1-5.