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WO2018171288A1 - Procédé et appareil d'étiquetage de flux d'informations, dispositif de terminal et support d'informations - Google Patents

Procédé et appareil d'étiquetage de flux d'informations, dispositif de terminal et support d'informations Download PDF

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Publication number
WO2018171288A1
WO2018171288A1 PCT/CN2017/120182 CN2017120182W WO2018171288A1 WO 2018171288 A1 WO2018171288 A1 WO 2018171288A1 CN 2017120182 W CN2017120182 W CN 2017120182W WO 2018171288 A1 WO2018171288 A1 WO 2018171288A1
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WIPO (PCT)
Prior art keywords
user
tag
preset
interest
degree
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PCT/CN2017/120182
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English (en)
Chinese (zh)
Inventor
潘岸腾
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广州优视网络科技有限公司
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Publication of WO2018171288A1 publication Critical patent/WO2018171288A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of information processing technologies, and in particular, to a method, an apparatus, a terminal device, and a storage medium for labeling information streams.
  • the current app store or application market can display the app directly to the user, as shown in FIG. 1A, and also provides a new app release method: Add information to the app store, introduce and promote apps through interesting articles, short videos, or headlines, open the stream to see article content, videos or news, and have the stream at the bottom of the page.
  • the application for downloading as shown in FIG. 1A and FIG. 1B, when clicking on the news "Do you have the most dangerous function of WeChat?" in the information flow display page shown in FIG. 1A, the page shown in FIG. 1B is entered.
  • the news provider is also provided at the bottom of the page - the third-party application "UC headline" and the download button.
  • the information flow provided by many channels lacks description of information.
  • the specifications of information description are not uniform, and the use of information flow-application store or application market does not currently have one. A good way to unify the information with irregular descriptions from various channels, so that the labeling of the information flow can not be done automatically by means of tools, and relying on manual implementation of labeling is time-consuming and laborious, not easy to do.
  • the business that carries out the personalized recommendation information flow related to the information itself may encounter many difficulties.
  • an embodiment of the present invention provides a method for labeling an information flow, including: determining, according to a third-party application installed by the user on the terminal, the user's interest in different tags; based on the interest degree and the user information.
  • the click condition of the stream determines the matching degree of the information flow to the label; according to the matching degree, a corresponding number of labels are selected according to the preset manner to label the information flow.
  • an embodiment of the present invention provides an apparatus for labeling an information flow, including: an interest degree determining unit, configured to determine, according to a third-party application installed by the user on the terminal, the user's interest level for different labels;
  • the matching degree determining unit is configured to determine the matching degree of the information stream to the label based on the interest degree and the user's click condition of the information flow;
  • the labeling unit is configured to select a corresponding quantity label according to the matching degree to the information flow labeling according to the preset manner.
  • an embodiment of the present invention provides a terminal device, including: one or more processors; a memory; one or more applications, wherein the one or more applications are stored in the memory And configured to be executed by the one or more processors, the one or more programs configured to:
  • a corresponding number of labels are selected according to a preset manner to label the information flow.
  • an embodiment of the present invention provides a computer readable storage medium carrying one or more computer instruction programs executed by one or more processors when the computer instruction program is executed by one or more processors
  • Methods for labeling information flows including:
  • a corresponding number of labels are selected according to a preset manner to label the information flow.
  • the embodiment of the invention provides a method, a device, a terminal device and a storage medium for labeling information flow, and can analyze the user by counting the third-party application installed by the user on the terminal used by the user and clicking the information flow by the user.
  • the degree of interest in the tag, and then the degree of matching between the information stream that the user clicked and the tag is analyzed, so that a certain number of tags with the highest matching degree can be selected as the tag of the information stream, and the tag is marked, thereby realizing the application store
  • the information flow provided in the application market automatically labels the label, which solves the problem that the manual labeling is time-consuming and laborious, and is not easy to complete, and the automatic labeling of the information flow is beneficial to the subsequent personalized recommendation related to the information flow itself.
  • Information flow business
  • FIG. 1A is a screenshot of an example of an existing application store adopting an information flow recommendation application
  • Figure 1B is an example screenshot of a detail page of an information of an information stream
  • FIG. 2 is a flowchart of a method for labeling an information flow according to an embodiment of the present invention
  • FIG. 3 is a schematic block diagram of an apparatus for labeling an information flow according to an embodiment of the present disclosure
  • FIG. 4 is a block diagram of an internal structure of a terminal device according to an embodiment of the present invention.
  • the main idea of the solution is to determine the user's interest in different tags by the third-party application installed by the user on the terminal; determine the information flow tag based on the user's interest in different tags and the user clicks on the information flow. Matching degree; after obtaining the matching degree of the information stream to the label, selecting a certain number of labels as the label of the information stream according to the matching degree according to the matching degree, and marking the information flow.
  • FIG. 2 is a flow chart of a method for labeling an information flow according to an embodiment of the present invention. As shown in FIG. 2, the method for labeling an information flow according to an embodiment of the present invention includes the following steps:
  • S1 Determine the user's interest in different tags based on the third-party application installed by the user on the terminal.
  • cint p, i, j represents the degree of interest of the third party application i in the preset application library installed by the user p on the terminal for the tag j in the tag set;
  • Ct1 p,i indicates that the user p installed the third-party application i in the preset application library in the N days and maintained the number of days until today, where the user p does not install the third-party application i within N days, ct1 p,i is N;
  • Tag i,j indicates whether the third-party application i has the tag j in the preset tag set, wherein the tag i, j is 1 when there is a tag j, otherwise 0;
  • n the number of third-party applications in the preset application library
  • n the number of labels in the preset label set
  • N is an integer greater than zero.
  • N can set the number of days according to the actual needs, such as 60 days, 90 days, 180 days, and so on.
  • the third-party application in the preset application library installed by the user within a certain number of days has a weight of all the labels of the application, and the weight of the label has decayed with time, and the user is installed because the third party has installed the third party.
  • a third-party application that a user usually installs on a terminal that is used by the user, so that all third-party applications installed on the terminal need to accumulate interest values of the same tag, thereby obtaining that the user has different tags.
  • the degree of interest is as follows:
  • int p,j represents the degree of interest of a user p for the tag j in the preset tag set
  • D represents the number of third-party applications in the preset application library installed by the user p on the terminal used by the user p;
  • Cint p,i,j represents the degree of interest of the third party application i in the preset application library installed by the user p on the terminal for the tag j in the tag set.
  • the user is accumulated for the same tag's interest value due to all the third-party applications installed on the terminal, thereby obtaining the user's interest in different tags.
  • S2 determining, according to the interest degree and the click condition of the user on the information flow, the matching degree of the information flow that the user clicked on the label;
  • the user After determining a user's interest in different tags, the user needs to count the user's click on the information stream, and then determine the user click based on the user's interest in different tags and the user's click on the information stream. The degree to which the information flow matches the label.
  • the degree of interest of different users for different tags is attenuated according to the time when the user clicks on the information flow, and the matching degree of the information flow to the tags is obtained.
  • S l,j represents the degree of matching of the information stream 1 clicked by the user for the tag j in the preset tag set
  • Ct2 p,l represents the number of days that the user p last clicked on the information stream l today, where user p did not click on the information stream l within N days, ct2 p, l is N;
  • Int p,j represents the degree of interest of the user p for the tag j in the preset tag set
  • n the number of labels in the preset label set
  • U represents the number of streams in the preset stream library
  • F indicates the number of users who have clicked on the information stream l
  • N is an integer greater than 0;
  • N can set the number of days according to the actual needs, such as 60 days, 90 days, 180 days, and so on.
  • Those skilled in the art know that when counting data of a user clicking on a stream of information, it is necessary to define a period of time to have a statistical result.
  • the number of days to install a third-party application is the same, for example, 60 days, 90 days, 180 days, and the like.
  • the application store or the application market can also preset a stream library, and the information streams that need to be displayed are placed in the preset stream library.
  • S3 Select a corresponding quantity label according to the matching degree to label the information flow according to a preset manner.
  • the step of selecting a corresponding quantity of labels according to a matching manner to label the information flow according to the matching manner includes: sorting the labels in descending order according to the matching degree of the information streams to the labels; and selecting a certain number from the arrangement according to the largest to the small Label and label the information flow.
  • the corresponding number of labels are selected according to the matching degree from the largest to the smallest, and the information flow is marked.
  • 3-5 labels may be selected as labels of the information flow, that is, from large to small. Sort the 3-5 labels corresponding to the matching scores of the first 3-5.
  • a certain number of labels may be randomly selected from the plurality of labels corresponding to the matching degree that is greater than or equal to the preset threshold to label the information flow, and may also be selected according to the matching degree from large to small, for example, may be selected.
  • 3-5 labels are labeled as labels for the information stream.
  • the information flow involved in the embodiment of the present invention preferably refers to an information flow without a label.
  • the information flow can be re-labeled using the method of the embodiment of the present invention.
  • the matching degree calculated based on the tag is relatively large; when encountered A label is an unpopular label, such as "Chinese Chess”, and the matching calculated based on the label is relatively small.
  • the label “Chinese Chess” will become a hot label. It is necessary to standardize the matching degree to obtain the final matching degree of the information stream to the label.
  • the first matching degree of the different labels is calculated as follows:
  • S l,j represents the first matching degree of the information stream 1 clicked by the user for the label j in the preset label set
  • Ct2 p,l represents the number of days that the user p last clicked on the information stream l today, where user p did not click on the information stream l within N days, ct2 p, l is N;
  • Int p,j represents the degree of interest of the user p for the tag j in the preset tag set
  • n the number of labels in the preset label set
  • U represents the number of streams in the preset stream library
  • F indicates the number of users who have clicked on the information stream l
  • N is an integer greater than 0;
  • N can set the number of days according to the actual needs, such as 60 days, 90 days, 180 days, and so on.
  • Those skilled in the art know that when counting data of a user clicking on a stream of information, it is necessary to define a period of time to have a statistical result.
  • the number of days to install a third-party application is the same, for example, 60 days, 90 days, 180 days, and the like.
  • the application store or the application market can also preset a stream library, and the information streams that need to be displayed are placed in the preset stream library.
  • the first matching degree is standardized, and the final matching degree of the information stream clicked by the user on the label is obtained, as follows:
  • ptag l, j represents the degree of matching between the information stream 1 clicked by the user and the tag j in the preset tag set;
  • S l,j represents the first matching degree of the information stream 1 clicked by the user for the tag j in the preset tag set
  • U represents the number of streams in the preset stream library
  • n the number of labels in the preset label set.
  • the practical significance of performing the standardization process is to convert the matching degree of the information stream 1 clicked by the user to the label j to a multiple of the average matching degree of all the information streams for the label j, and use this multiple to measure the information flow 1 and the label j.
  • the degree of matching between the two indicates that the higher the degree of matching of the information stream 1 to the label j, the lower the multiple indicates that the matching degree of the information stream 1 to the label j is lower.
  • the matching degree of the information stream a clicked by the user on the label b is 0.3
  • the average matching degree of all the information streams to the label b is 0.1
  • the final matching degree of the information stream a to the label b is 3.
  • the method for labeling information flow by counting the third-party application installed by the user on the terminal used by the user and the user clicking the information flow, the user's interest in the label can be determined, and then the user is obtained.
  • the degree of matching between the clicked stream and the tag so that a certain number of tags with the highest matching degree can be selected as the tag of the stream, and the tag is marked, thereby realizing the automatic flow of information preset in the application store or the application market.
  • Labeling labels solves the problem of time-consuming and laborious manual labeling, and it is not easy to complete.
  • FIG. 3 is a schematic block diagram of an apparatus for labeling an information flow according to another embodiment of the present invention. As shown in FIG. 3, the apparatus for labeling an information flow according to an embodiment of the present invention includes:
  • a degree of interest determining unit configured to determine, according to a third party application installed by the user on the terminal, the degree of interest of the user for different tags
  • a matching degree determining unit configured to determine a matching degree of the information stream to the tag based on the interest degree and the click condition of the user on the information flow;
  • a labeling unit configured to select, according to the matching degree, a corresponding quantity of labels to label the information flow according to a preset manner.
  • the interest degree determining unit is specifically configured to determine, by counting, that each tag of the third-party application in the preset application library installed by the user in a period of time accounts for attenuating the weight of all tags of the application with time, and determining The user's interest in different tags in the tag set due to the installation of the third-party application; the interest degree determining unit is specifically used to interest the same tag for all third-party applications installed on the terminal.
  • the degrees are accumulated to determine the user's interest in different tags.
  • the interest degree determining unit is further configured to calculate, by using the following formula, the interest degree of each third-party application installed by the user on the terminal for different labels in the label set:
  • cint p, i, j represents the degree of interest of the third party application i in the preset application library installed by the user p on the terminal for the tag j in the tag set;
  • Ct1 p,i means that the user p installs the third-party application i in the preset application library in the N days on the terminal and keeps the number of days until today, wherein the user p does not install ct1 p, N is N in N days;
  • Tag i,j indicates whether the third-party application i has the tag j in the preset tag set, wherein the tag i, j is 1 when there is a tag j, otherwise 0;
  • n the number of third-party applications in the preset application library
  • n the number of labels in the preset label set
  • N is an integer greater than 0;
  • the interest degree determining unit is further configured to determine the user's interest in different tags by using the following formula:
  • int p,j represents the degree of interest of a user p for the tag j in the preset tag set
  • D represents the number of third-party applications in the preset application library installed by the user p on the terminal.
  • the matching degree determining unit is specifically configured to obtain a matching degree of the information stream to the label by performing statistics on the degree of interest of different users for different tags as the user clicks on the information flow.
  • S l,j represents the degree of matching of the information stream 1 clicked by the user for the tag j in the preset tag set
  • Ct2 p,l represents the number of days that the user p last clicked on the information stream l today, where user p did not click on the information stream l within N days, ct2 p, l is N;
  • Int p,j represents the degree of interest of the user p for the tag j in the preset tag set
  • n the number of labels in the preset label set
  • U represents the number of streams in the preset stream library
  • F indicates the number of users who have clicked on the information stream l
  • N is an integer greater than zero.
  • the first matching degree of the different labels is calculated as follows:
  • S l,j represents the first matching degree of the information stream 1 clicked by the user for the label j in the preset label set
  • Ct2 p,l represents the number of days that the user p last clicked on the information stream l today, where user p did not click on the information stream l within N days, ct2 p, l is N;
  • Int p,j represents the degree of interest of the user p for the tag j in the preset tag set
  • n the number of labels in the preset label set
  • U represents the number of streams in the preset stream library
  • F indicates the number of users who have clicked on the information stream l
  • N is an integer greater than 0;
  • N can set the number of days according to the actual needs, such as 60 days, 90 days, 180 days, and so on.
  • Those skilled in the art know that when counting data of a user clicking on a stream of information, it is necessary to define a period of time to have a statistical result.
  • the number of days to install a third-party application is the same, for example, 60 days, 90 days, 180 days, and the like.
  • the application store or the application market can also preset a stream library, and the information streams that need to be displayed are placed in the preset stream library.
  • the first matching degree is standardized, and the final matching degree of the information stream clicked by the user on the label is obtained, as follows:
  • ptag l, j represents the degree of matching between the information stream 1 clicked by the user and the tag j in the preset tag set;
  • S l,j represents the first matching degree of the information stream 1 clicked by the user for the tag j in the preset tag set
  • U represents the number of streams in the preset stream library
  • n the number of labels in the preset label set.
  • the labeling unit is specifically configured to arrange the labels in descending order of the matching degree of the labels according to the information flow.
  • the labeling unit is specifically used to select a certain number of labels from the largest to the smallest in the arrangement, and mark the information flow.
  • the labeling unit selects a corresponding number of labels to mark the information flow based on the matching degree from the largest to the smallest, for example, 3-5 labels may be selected as labels of the information stream, that is, Sort the 3-5 labels corresponding to the matching degrees of the first 3-5 names from large to small.
  • a certain number of labels may be randomly selected from the plurality of labels corresponding to the matching degree that are greater than or equal to the preset threshold to label the information flow, and of course, the matching degree may be selected from the largest to the smallest, for example, 3-5 labels are selected as labels for the information stream for labeling.
  • the device for labeling the information flow can determine the user's interest in the label by counting the third-party application installed by the user on the terminal used by the user and the user clicking the information flow, thereby obtaining the user.
  • the degree of matching between the clicked stream and the tag so that a certain number of tags with the highest matching degree can be selected as the tag of the stream, and the tag is marked, thereby realizing the automatic flow of information preset in the application store or the application market.
  • Labeling labels solves the problem of time-consuming and laborious manual labeling, and it is not easy to complete.
  • a computer program product for providing a method for labeling an information stream according to an embodiment of the present invention includes a computer readable storage medium storing program code, the program code comprising instructions for executing the method described in the foregoing method embodiment
  • program code comprising instructions for executing the method described in the foregoing method embodiment
  • the embodiment of the present invention provides a terminal device, which is specifically as follows:
  • the terminal device includes a processor 410, a memory 420, an internal memory 430, a network interface 440, and a display screen 450 connected through a system bus.
  • the processor 410 is configured to implement a computing function and a function of controlling the operation of the terminal device, and the processor 410 is configured to perform the method for labeling the information flow provided by the above embodiment.
  • the processor 410 is configured to determine, according to the third party application installed by the user on the terminal, the degree of interest of the user for different tags; determining the matching degree of the information flow to the tag based on the degree of interest and the click condition of the user on the information flow; Set the mode to select a corresponding number of labels to label the information flow.
  • the memory 420 is a non-volatile storage medium storing an operating system 421, a database 422, and a computer program for implementing the information stream labeling-based method provided by the above embodiments, and candidate intermediate data generated by executing the computer program, and Result data.
  • Network interface 440 is used to communicate with the server, and network interface 440 includes a radio frequency transceiver.
  • an embodiment of the present invention further provides a computer readable storage medium carrying one or more computer instruction programs, and when the computer instruction program is executed by one or more processors, one or more processors execute the implementation
  • the method for labeling information flow includes: determining, according to a third-party application installed by the user on the terminal, the user's interest in different tags; determining the matching degree of the information flow to the tag based on the interest degree and the user's click on the information flow According to the matching degree, a corresponding number of labels are selected according to a preset manner to mark the information flow.
  • the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed.
  • the foregoing storage medium includes: a mobile storage device, a random access memory (RAM), a read-only memory (ROM), a magnetic disk, or an optical disk.
  • RAM random access memory
  • ROM read-only memory
  • magnetic disk or an optical disk.
  • optical disk A medium that can store program code.
  • the functions may be stored in a computer readable storage medium if implemented in the form of a software functional unit and sold or used as a standalone product.
  • the technical solution of the present invention which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including
  • the instructions are used to cause a computer device (which may be a personal computer, tablet, smartphone, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes various media that can store program codes, such as a USB flash drive, a removable hard disk, a read only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

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Abstract

La présente invention concerne un procédé d'étiquetage d'un flux d'informations. Ledit procédé comprend : la détermination de degrés d'intérêt d'un utilisateur pour différentes étiquettes sur la base d'une application de tierce partie installée par l'utilisateur sur un terminal (S1); la détermination de degrés de correspondance entre un flux d'informations et les étiquettes sur la base des degrés d'intérêt et des informations liées à l'étiquetage du flux d'informations par l'utilisateur (S2); et la sélection d'une manière prédéfinie d'un nombre particulier d'étiquettes sur la base des degrés de correspondance, et l'étiquetage du flux d'informations (S3).
PCT/CN2017/120182 2017-03-22 2017-12-29 Procédé et appareil d'étiquetage de flux d'informations, dispositif de terminal et support d'informations WO2018171288A1 (fr)

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