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WO2018161086A1 - Système et procédé de collecte ou de traitement d'entrée d'utilisateur en coordination avec un flux vidéo - Google Patents

Système et procédé de collecte ou de traitement d'entrée d'utilisateur en coordination avec un flux vidéo Download PDF

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Publication number
WO2018161086A1
WO2018161086A1 PCT/US2018/020957 US2018020957W WO2018161086A1 WO 2018161086 A1 WO2018161086 A1 WO 2018161086A1 US 2018020957 W US2018020957 W US 2018020957W WO 2018161086 A1 WO2018161086 A1 WO 2018161086A1
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WO
WIPO (PCT)
Prior art keywords
broadcast
user
broadcaster
users
user interface
Prior art date
Application number
PCT/US2018/020957
Other languages
English (en)
Inventor
Randall CHALAWSKY
Keyvan SAMINI
Andrew KOU
Vishal BAKSHI
Original Assignee
Chalawsky Randall
Samini Keyvan
Kou Andrew
Bakshi Vishal
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chalawsky Randall, Samini Keyvan, Kou Andrew, Bakshi Vishal filed Critical Chalawsky Randall
Publication of WO2018161086A1 publication Critical patent/WO2018161086A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • the present invention relates generally to a system, method, or process for broadcasting of information via one or more social platforms and/or social networks, the web, websites, or commerce platforms (e.g., Shopify), such as through text message, email (e.g., live-streaming mail and/or with information such as video or otherwise appearing or attached to the email), or on a commerce platform. More particularly, the present invention relates to a system, method, or process for collecting or processing user input received in coordination with a video stream or other broadcast via one or more social platforms and/or social networks (e.g., the web, email, text, commerce platform, Customer Relationship Management (CRM) tool, etc.).
  • CRM Customer Relationship Management
  • the present invention may relate to the broadcasting of information for promotion via email, text, video, images, documents, or otherwise any digitally displayable content on an Internet or other network-based social network and/or the collection of input and/or processing of such input from other users based upon this promotion.
  • a traditional Internet-based social network allows an individual to create a user account and post items of interest to their account (e.g., digital discoveries, photos, trending products, videos (such as TV shows, movies, etc.), articles, reviews, news, music, shopping deals, personal updates, etc.) for other users browsing the social network to view.
  • items of interest e.g., digital discoveries, photos, trending products, videos (such as TV shows, movies, etc.), articles, reviews, news, music, shopping deals, personal updates, etc.
  • These social networks commonly allow a user with an account to post text messages, photographs, and/or videos on their assigned user page that is then made available for searching or browsing by others who utilize the service. Users may also be permitted to "follow" other users of the service, thereby allowing a person quick access to other user' s pages that they find of particular interest.
  • a method of providing social media broadcasting capabilities for a user may include creating a user account for the user in a memory, linking at least one social media account with the user account, providing storage space for use by the user account to establish a broadcast, transmitting a marketing post to the at least one social media account, streaming a broadcast associated with the user account using a video camera, receiving feedback from a viewer of the broadcast, and displaying the feedback from the viewer to the user account.
  • FIG. 1 shows a diagram of a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 2 shows a process flow for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 4 shows a plurality of user interface screens relating to account setup for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 5 shows a user interface screen relating to schedule for broadcasting for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 6A shows a first exemplary user interface screen relating to creation of a broadcast for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 6B shows a second exemplary user interface screen relating to creation of a broadcast for the system of FIG. 6 A, according to an embodiment of the present invention
  • FIG. 7 shows a plurality of user interface screens relating to a consumer experience while viewing a broadcast for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 8 shows a user interface screen relating to a broadcaster experience while hosting a broadcast for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 9A shows a first exemplary block diagram for streaming of video for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 9B shows a second exemplary block diagram for streaming of video for the system of FIG. 9 A, according to an embodiment of the present invention
  • FIG. 10 shows a plurality of user interface screens relating to marketing post broadcasting for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 11 shows a plurality of user interface screens relating to notification for followers of a broadcast for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention
  • FIG. 12 shows a plurality of user interface screens relating to attachment of product links to a corresponding broadcast for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention.
  • FIG. 13 shows a user interface screen relating analytics for a system incorporating a network for the broadcasting of information to other users, according to an embodiment of the present invention.
  • FIG. 1 illustrates a diagram of a system 100 incorporating a network for the broadcasting of information to other users.
  • Broadcasting of information can take on any of a variety of forms in varying embodiments of the present invention (e.g., streaming live video, video-on-demand, email communication, posting or other transmittal of images, posting or other transmittal of text, posting or other transmittal of documents, sending of invitations or other marketing for future presentations of information, other dissemination of information such as digital content, etc.).
  • a broadcaster may create assets (e.g., images, videos, offers, etc.) that can be used when broadcasting (e.g., examples provided above, such as making marketing posts, streaming video, offering video-on-demand, other dissemination of information, etc.).
  • assets may be created using additional software and then uploaded to the system 100 for use and/or may be created using software associated with the system 100.
  • the system 100 may allow for the use of an external camera to work with a web application for broadcasters that also have a mobile device, such as a mobile phone, as discussed in greater detail throughout this application.
  • a broadcaster that has a mobile phone may benefit from the use of an external camera because the broadcaster may be using the mobile phone to engage with viewers of their broadcast (e.g., to answer questions, etc.).
  • the system 100 may include an application and/or Application Program Interface ("API") 102 that may be run or executed upon any of a variety of electronic or computer devices (e.g., desktop or laptop computers, mobile devices such as cell phones, smart phones, tablets, e-readers, etc.).
  • API Application Program Interface
  • Connected with the Application 102 is a database 104, configured to store information or data for use in the broadcasting to users, receiving feedback from users, and/or otherwise containing data used to aid in the promotion of products or services by broadcaster users, among other possible data.
  • the Application may be connected to or accessible by one or more consumers over a Consumer Web 106 (i.e., the Internet), for example, via a Web Browser 108.
  • a Consumer Web 106 i.e., the Internet
  • users may access the Application 102 by opening up Internet browser software on their mobile device or desktop computer, for example, and direct the browser software to a particular Uniform Resource Locator ("URL") that provides access over the Internet to the Application 102.
  • URL Uniform Resource Locator
  • FIG. 1 a web application (e.g., over the Internet) is specifically illustrated by FIG. 1, a variety of other possible architectures or software implementations may be used in alternative embodiments (e.g., Native applications that execute directly upon user devices without requiring access with a web browser).
  • Admin Web 110 e.g., using a Web Browser 112
  • Admin access may be gated by a login/password combination, as discussed in greater detail herein.
  • a device 120 e.g., a mobile device
  • the device 120 may be used, in coordination with a Video Transcoding Server 130, for the broadcasting (e.g., streaming) of video, via the Application 102 to consumers accessing the Application 102 via the Consumer Web 104, or otherwise.
  • a publish / subscribe (“PUB/SUB") system 140 that operates in real time with the Application 102 may provide the streaming functionality and/or controls with the mobile device 120 for the appropriate software transmittal of messages.
  • any of a variety of possible cameras or other video feed recording and/or streaming devices may be used with the system 100.
  • cameras with one or more of a variety of possible connectors e.g., USB, mobile phone specific connectors, etc.
  • cameras with an open API such that one or more of the camera functions (e.g., play, pause, stop, etc.) may be controlled by the Application 102 of the system 100.
  • the camera may be configured to be connected to a router associated with the broadcaster (e.g., via Wi-Fi) in order to stream or otherwise broadcast a video feed from the camera.
  • a variety of possible streaming architectures or methods may be used in varying embodiments, for example, those discussed in associated with FIGS.
  • FIG. 1 illustrates one possible embodiment for system of the present invention
  • any of a variety of other components and/or setups may be used for alternative embodiments, including additional, different, and/or fewer of the specific components or features explicitly illustrated.
  • Off-the-shelf cameras may be used and/or cameras with particularly modified or constructed hardware and/or software may be used.
  • a camera may have particular software functions or features provided for by the system and the user may indicate which camera they are using (e.g., via entry on a form of the system, scanning of a barcode, etc.) that lets the system know which camera is being used and whether to incorporate any special programming, features, and/or other setup for broadcasting using the user' s particular camera.
  • FIG. 2 shows a process flow for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • the system allows broadcasters that promote, advertise, and/or market products or services for companies with an improved end-to-end solution (e.g., camera, software, and integration with other platforms) to facilitate broadcast across a variety of the broadcaster' s existing platforms and capture of viewer and/or follower responses or feedback across such existing platforms back to the system for convenient display to the broadcaster.
  • the broadcaster can transmit and/or receive data across platforms when promoting a product without being required to manually sign-in and manipulate with each individual platform in order to reach all of the broadcaster's potential followers.
  • a user signs up with the system (e.g., by visiting a website and creating an account). Creation of the account may include downloading an application for execution upon a mobile device, providing user info, social network info, network account info, credit card info, etc.
  • Creation of the account may include downloading an application for execution upon a mobile device, providing user info, social network info, network account info, credit card info, etc.
  • the user may order 210 a hardware video camera that is shipped to the user.
  • the user may use the hardware video camera to stream the video feed while using the mobile application that has been downloaded onto their mobile device in order to engage with viewers of the video feed in real time.
  • the user next sets up a broadcast 215 using their format of choice (e.g., streaming the broadcast to one or more of the user' s existing platforms, such as Facebook, YouTube, etc. and/or on the web via the system itself).
  • the user notifies the consumers 220 of the upcoming broadcast via transmittal 222 of a marketing post on one or more desired platforms of the user (e.g., Facebook, Twitter, Linkedln, Instagram, Shopify, email, Google+, YouTube, Pinterest, etc.).
  • a marketing post may be an email transmission, text transmission, and/or other dissemination of information to users, not necessarily via a posting upon another social media webpage or platform.
  • consumers on the chosen platforms may respond, via their respective platforms by asking questions or providing comments.
  • the system culls 225 these questions and comments from the respective platforms (e.g., using login information previously provided by the user during account setup) and displays such feedback within the system for easy viewing by the user.
  • the user may then prepare 230 answers or otherwise make preparations for the upcoming broadcast in light of such feedback from consumers.
  • the user conducts the broadcast by streaming video 235 (e.g., by using the application and a camera of the user' s mobile device and/or by using the hardware camera received via step 210).
  • This streaming video 235 may be displayed on the web via access to the system itself and/or may be streamed by one or more of the chosen platforms by the user (e.g., Facebook, YouTube, etc.)
  • user feedback is similarly culled 240 (e.g., in real-time) during the broadcast and provided 245 for display in the system to the user hosting the broadcast and/or analyzed for further programming or features, as discussed in greater detail herein.
  • the user hosting the broadcast may be able to answer questions in real-time (e.g., verbally) on the video feed in response to feedback from consumers viewing the broadcast.
  • Additional activities 250 e.g., lotteries, provision of coupons, provision of product links, etc.
  • the user hosting the broadcast may view consumer insight that occurred before, during, and/or after the broadcast via metrics 260 calculated or determined by the system. Based upon this consumer insight, the user may take relevant steps 265 to aid in maximizing revenue for the company whose products and/or services were advertised and/or in order to further bolster the engagement, entertainment, maintenance, or obtaining of viewers for future broadcasts. For example, a user who hosted the broadcast may take the relevant step of contacting best consumer prospects 270 (e.g., based upon those consumers' feedback) in order to encourage those consumers to buy the products and/or services 272 and/or provide additional feedback 274. The system maintains a recorded copy of the broadcast 280 for possible future editing and/or use (e.g., re-broadcast, as video-on-demand, etc.) by the user.
  • best consumer prospects 270 e.g., based upon those consumers' feedback
  • the system maintains a recorded copy of the broadcast 280 for possible future editing and/or use (e.g., re-broadcast
  • FIG. 3 illustrates a plurality of user interface screens (300, 350) relating to account creation or login for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • An account creation UI 300 may allow a user to initially sign-up with the system by setting up a username or email to be used for login purposes and an associated password. By entering a username into the username field 310 and typing a password into the password fields 312, and subsequently pressing a button 314 relating to sign-up, a new user may establish an account that may be signed in to upon subsequent access attempts with the system.
  • An account login UI 350 illustrates such a subsequent access attempt screen whereby the user may enter their username and password into the respective fields (355, 360) and again pressing a button 365 relating to sign in.
  • the user Upon correct entry of a username and password that is already stored in memory and/or database of the system, then the user is permitted entry to access further features of the application.
  • FIG. 4 illustrates a plurality of user interface screens relating to account setup for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a main account setup UI 400 may include a plurality of possible setup categories. For example and as shown, a user interface element 405 corresponding to account setup of a user' s profile may be clicked or otherwise selected by the user. In one embodiment, a further profile account setup UI 420 may then be displayed to the user.
  • the profile account setup UI 420 may have editable and/or selectable user interface fields and/or elements that allow a user to establish some information about themselves that may or may not be shown to other users of the system (e.g., first name, last name, address, geographic location, age, sex, etc.).
  • the main account setup UI 400 may also include a user interface element 410 corresponding to account setup of a user' s social media accounts. Such user interface element 410 may also be clicked or otherwise selected by the user and the social media setup UI 440 may then be displayed.
  • the social media setup UI 440 may include one or more possible social media networks, websites, or other applications that the user may provide login/password information for. As discussed in greater detail throughout this application, such login/password information may allow the system to connect to one or more of the social media networks, websites, or other applications in order to perform a variety of possible tasks (e.g., notify followers on each of the connected social media platforms about an upcoming broadcast).
  • the user may be able to indicate to the system how they wish to obtain reminders and/or invitations for subsequent broadcasts from other users (e.g., email notification, text notification, notification via one or more of the connected social media platforms for which login/password information has been provided, etc.).
  • reminders and/or invitations for subsequent broadcasts from other users (e.g., email notification, text notification, notification via one or more of the connected social media platforms for which login/password information has been provided, etc.).
  • such functionality may allow a broadcaster to host one broadcast, whose information is notified and/or streamed across multiple other social media platforms, potentially avoiding the need for the broadcaster to host separate broadcasts upon each distinct social media platform in an effort to reach all of his/her followers.
  • the main account setup UI 400 may also include a user interface element 415 corresponding to account setup of a user' s email accounts. Such user interface element 415 may also be clicked or otherwise selected by the user and the email setup UI 460 may then be displayed.
  • the email setup UI 460 may allow for the user to establish one or more of their own email accounts across a variety of possible email providers (e.g., may allow the system to consolidate emails to a user that are received among a plurality of accounts).
  • the email setup UI 460 may allow the user to generate a mailing list of contacts that the user may wish to provide future communications to (e.g., notifications regarding an upcoming broadcast, coupons, invitations to an upcoming broadcast, etc.).
  • the system may allow users to import from or export to existing marketing platforms (e.g., via use of .csv files or other recognized file format for a desired platform).
  • FIG. 5 illustrates a user interface screen relating to a schedule for broadcasting (e.g., via video such as live video and/or video-on-demand) for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a broadcast scheduling UI 500 may display a list 510 or other display of upcoming or past broadcasts.
  • the upcoming broadcasts may be broadcasts (e.g., streaming video) that have not yet been live and may be sorted by their scheduled date.
  • the past broadcasts may be broadcasts that have already been live (e.g., may be selected to go live again at a future date and/or may be available after their live date as on-demand broadcasts, such as video-on-demand).
  • the individual hosting the one or more broadcasts in the list 510 may be allowed to select an Edit UI element 520 corresponding to a particular broadcast.
  • the individual may edit the broadcast (e.g., either an upcoming broadcast and/or a past broadcast) as desired (e.g., to add coupons, to make video edits, to add or change imagery of the broadcast, etc.).
  • the individual may edit a past broadcast in anticipation of making changes to the broadcast and subsequently re-broadcasting it again.
  • the individual may edit an upcoming broadcast prior to it going live for the first time.
  • a Delete UI element 530 may allow the individual to delete either an upcoming broadcast or a past broadcast if it is no longer desired for potential future airing.
  • FIG. 6A illustrates a first exemplary user interface screen 600 relating to creation of a broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a user of the system may host a broadcast (e.g., live video streaming) that may be viewable by other users of the system and/or guests that access the system (e.g., via a webpage).
  • the first exemplary user interface screen 600 may be displayed to the broadcaster when the broadcaster indicates a desire to host or setup a new broadcast.
  • a variety of information may be entered and/or selected by the broadcaster via the first exemplary user interface screen 600 that correspond to the broadcaster' s desired broadcast.
  • the first exemplary user interface screen 600 may include a title field 602 and a date field 604 wherein the broadcaster can type or otherwise select a title and a date and/or time for the broadcast to take place, respectively.
  • a broadcaster may choose to go live immediately or may choose to go live with the broadcast at some future time.
  • one or more marketing invites may be transmitted to users (e.g., via other social media platforms, via email notifications, via text message notifications, etc.) alerting such users the date and time for the future broadcast.
  • a response format field 606 may setup the type of response(s) available for viewers that are watching the broadcast (e.g., a direct response format, coupon, shopping cart, form, etc.). Such response(s) may take any of a variety of alternative forms (e.g., contests, lotteries, lucky draws, subscriptions, etc.) that allow viewer feedback and/or offers or participation when watching the broadcast.
  • the broadcaster may then choose via one or more format options or assets 608 such as images, videos, links, or other corresponding descriptions corresponding to such type of response(s).
  • One or more social media platform UI element(s) 610 allow the broadcaster to select which platform or platforms are desired for the creation of a marketing post, for example as discussed above. Possibilities may include any of a variety of existing or not currently existing social media or other platforms, such as Facebook, Twitter, YouTube, or on or within the system itself for alerting other users as to the upcoming broadcast. Assets 612 and/or textual descriptions 614 may be uploaded and/or edited for allowing the broadcaster to personalize how the marketing post will look on the one or more social media platforms. In certain embodiments, the marketing post may be displayed as a preview based on how it would look upon each selected social network. The marketing posts may be edited individuals for each social media platform and/or posted individually.
  • FIG. 6B illustrates a second exemplary user interface screen 650 relating to creation of a broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • the second exemplary user interface screen 650 may include features that are the same or similar to those discussed for the first exemplary user interface screen 600, such as a title field, date/time for a broadcast, and response format field, discussed above.
  • the second exemplary user interface screen 650 includes certain fields not illustrated on the first exemplary user interface screen 600, however, including a description field 652 allowing the broadcaster to provide a description for the broadcast, and a time zone field 654, in order to potentially avoid time confusion when users and the broadcaster are located in different geographic time zones.
  • a set of one or more streaming option fields 656 allow the broadcaster to select one or more possible manners and/or software applications to support the broadcast (e.g., live video stream), such as streaming to the web, streaming to a social media platform, such as Facebook, streaming to a user video platform, such as YouTube, or the like.
  • FIG. 7 shows a plurality of user interface screens relating to a consumer experience while viewing a broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components the same as or similar to those previously discussed.
  • a guest user interface screen 700 shows one exemplary format for viewing of a broadcast by a guest (i.e., a viewer of the broadcast that does not have an account with the system and/or has an account with the system, but has chosen not to log in before viewing the broadcast).
  • the guest user interface screen 700 has a video feed display portion 705 that includes controls 710 for manipulating the video feed that is displayed within the video feed display portion 705 (e.g., volume, play, pause, and/or seek controls).
  • the guest user interface screen 700 also includes a login user interface element (e.g., a button) that, when manipulated, displays a further UI screen (e.g., see FIG. 3) for allowing the guest to either create an account with the system and/or to login to the system in order to enable more or different features while viewing the broadcast.
  • a login user interface element e.g., a button
  • a further UI screen e.g., see FIG. 3
  • the guest may choose to login using the guest's authentication for other platforms (e.g., Facebook, Google+, etc.)
  • a registered user interface screen 750 shows one exemplary format for viewing of a broadcast by a user that is registered and logged in with the system.
  • Certain of the same or similar features may be available for registered users while viewing a broadcast, as discussed for the guest user interface screen 700, but may include additional features when logged in, such as a chat or other communication functionality 755.
  • registered users may only be available to chat among themselves.
  • registered users may communicate with the broadcaster who is hosting the broadcast.
  • a broadcasting asset and/or response user interface element 760 is also available and displayed for registered users and may include any of a variety of potential options available to registered users while they are watching the broadcast (e.g., display of coupons, contests, lotteries, lucky draws, etc.).
  • Such assets and/or responses may increase the participation and/or entertainment of viewers while watching a broadcast, encouraging guests to register with the system in order to participate with such features and/or to more regularly engage by watching broadcasts when such additional assets and/or responses are provided.
  • FIG. 8 illustrates a user interface screen relating to a broadcaster experience while hosting a broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a broadcaster user interface screen 800 that is displayed during the hosting of the broadcast to the broadcaster may include a video feed portion 805 that is displaying the video feed of the broadcast and a chat portion 810 that may allow the broadcaster to view and/or communicate back (e.g., in real-time) with viewers of the broadcast as those viewers watch the broadcast.
  • Users may be communicating directly with the system itself during broadcast and/or, the system may be culling and compiling communications from users across various social media platforms and/or displaying such communications on the system for the broadcaster to view and respond to.
  • the broadcaster may respond by typing text into a field displayed on the broadcaster user interface screen 800, may mark a particular comment as done, may like a particular comment, etc.
  • Rules may be established (e.g., by the system, by the broadcaster, etc.) that are executed against the user input and/or communications that are received by the system, either directly from signed-in users and/or from the culling of communications or information from outside sites. Such rules may allow for automatic and/or programmatic analysis or steps to be taken upon such user input, for example, to aid the broadcaster is obtaining revenue, increasing followers, or for any of a variety of other reasons.
  • different types of feedback from users may automatically be determined via rule execution against such feedback (e.g., the system may check the received user input for indicia of a question being asked, such as through the use of a "?” punctuation) and, in response, differentiate by color or other visual or other indicia in order to categorize such feedback for the broadcaster' s attention.
  • a rule may be setup to check (e.g., automatically upon receipt of the user input) a status or characteristic of the user (e.g., a user' s age, whether the input comes from a user that has followed the broadcaster, made past purchases based on the broadcaster's videos, has emailed the broadcaster in the past, etc.). Based upon the outcome of such rule check, one or more subsequent steps may programmatically be made (e.g., send a notification or communication to the broadcaster, send a notification or communication to the user, etc.).
  • a status or characteristic of the user e.g., a user' s age, whether the input comes from a user that has followed the broadcaster, made past purchases based on the broadcaster's videos, has emailed the broadcaster in the past, etc.
  • Any of a variety of possible rules for execution or evaluation based upon user input may be established (e.g., by the system as default rules, for selection by the broadcaster, for selection by users, and/or editable by the broadcaster or users) and for which any of a variety of possible subsequent steps or features may occur based upon the execution or evaluation of such rules.
  • participation activities 815 may be enabled or started by the broadcaster during the broadcast.
  • the broadcaster may be allowed to view (e.g., in real-time while the broadcast is occurring) results and/or feedback from viewers as a result of such participation activities.
  • FIG. 9A shows a first exemplary block diagram 900 for streaming of video for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components the same as or similar to those previously discussed.
  • a broadcaster may capture a video stream from a camera 905 via connection with a router 910 of the broadcaster (e.g., via Wi-Fi or a tethered camera, such as via micro-USB).
  • the router 910 is connected and communicates the video stream off to a streaming server or engine 915 (such as Wowza or other platform). Viewers may then view this broadcast (e.g., using their web browser) via the streaming server or engine 915.
  • a streaming server or engine 915 such as Wowza or other platform
  • FIG. 9B shows a second exemplary block diagram 950 for streaming of video for the system of FIG. 9A.
  • the system may include features and/or components the same as or similar to those previously discussed.
  • a camera 905 is connected to a router 960, which is connected to a streaming server of engine 965 (e.g., Wowza or other platforms.
  • the second exemplary block diagram 950 illustrates that the broadcaster may connect through the streaming server or engine 965 for previewing of the video stream (e.g., in a web browser), which, upon going live, then sends the video stream to all viewers via the streaming server or engine 915.
  • different streaming setups may be used.
  • FIG. 10 shows a plurality of user interface screens relating to marketing post functionality for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a first marketing post user interface screen 1000 may allow a broadcaster to create and/or transmit a post to a connected platform (e.g., a social media platform such as twitter, Facebook, etc.). As previously discussed, such a marketing post may be useful when the broadcaster has scheduled an upcoming broadcast and wishes to alert followers of the broadcaster across various social media platforms of the date and time of the upcoming broadcast.
  • a connected platform e.g., a social media platform such as twitter, Facebook, etc.
  • the user interface screen 1000 may include one or more possible connected platforms 1005 (e.g., Facebook, Twitter, Pinterest, Linked In, Instagram, etc.) that a user may select one or more of the connected platforms 1005.
  • Marketing assets 1010 e.g., digital images
  • An editable text field 1015 allows the broadcaster to enter and/or edit text to be posted (e.g., alongside the marketing assets 1010) on the selected one or more of the connected platforms 1005.
  • the associated information e.g., the text 1015 and/or assets 1010) are sent to the selected platforms 1005 for posting.
  • a confirmation user interface element 1020 may display which marketing posts were successfully made.
  • a second marketing post user interface screen 1050 may include similar features to the first marketing post user interface screen 1000, but may be more limited in function (e.g., may only include an editable text field 1055 for entry of text and may only post to one connected social media platform at a time.
  • FIG. 1 1 shows a plurality of user interface screens relating to notification for followers of a broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a user of the system may choose a type of notification for the sending to followers and/or contacts (e.g., to indicate or invite such followers and/or contacts to an upcoming broadcast) by selecting an option via a user interface element 1105.
  • a second user interface screen 1130 corresponds to the selection via the user interface element 1105 on the first user interface screen 1100 and includes additional user interface elements for manipulation by the user.
  • an additional user interface element e.g., a button
  • the user may select a particular contact list associated with their Constant Contact account via a contact list user interface element 1115, and enter a subject in a subject field 1120 and a message in a message field 1125 for sending to such contacts.
  • a user may be able to choose a contact list via the contact list user interface element 115 and subsequently manipulate a view list user interface element 1140 in order to, for example, pop up an additional user interface screen 1160 that displays the particular contacts associated with the chosen contact list.
  • FIG. 12 shows a plurality of user interface screens relating to attachment of product links to a corresponding broadcast for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • a user who wishes to host a broadcast may wish to attach items (e.g., product links, coupons, checkout cart links, etc.) to their broadcast for use by viewers of the broadcast.
  • An add item user interface screen 1200 may include a variety of fields (e.g., title, description, price, quantity, broadcast which to add the item to, etc.) for allowing a broadcaster the option to include such item in one or more broadcasts.
  • a second user interface screen 1230 shows an exemplary marketing post corresponding to an upcoming broadcast that relates to a product (e.g., the product chosen by the broadcaster on the first user interface screen 1200.
  • the marketing post includes a link that takes a viewer of the marketing post to a checkout page or cart 1260 to enable the viewer of the post to immediately purchase the product after seeing it on the broadcaster' s marketing post and/or broadcast.
  • the link may enable functionality with outside sites, such as shopping webpages or networks, such as Shopify.
  • a broadcaster can encourage immediate engagement by his or her viewers to purchase a product or service being discussed on a broadcast or highlighted in a marketing post to maximize revenue for the sponsoring company whose products are being advertised or marketed by the broadcaster.
  • FIG. 13 shows a user interface screen 1300 relating to analytics for a system incorporating a network for the broadcasting of information to other users.
  • the system may include features and/or components that are the same as or similar to those previously discussed.
  • the user interface screen 1300 provides statistics, analytics, data, and/or any of a variety of information for the broadcaster or user about his followers, their purchase and/or viewing habits, or a variety of other information to help maximize revenue for sponsored products and/or engagement by viewers of the broadcaster's hosted events.
  • the user interface screen 1300 may allow the broadcaster to view a sales funnel for a single and/or for a plurality of broadcasts (e.g., sselling metrics such as number of invites sent by the broadcaster for the broadcast, number of sign-ups, number of broadcast views, number of people who chatted and/or asked questions or otherwise participated in communication functions during the broadcast, number of people who subscribed to the broadcaster, etc.).
  • These analytics may help the broadcaster retain and/or obtain viewers for subsequent broadcasts.
  • the above or other metrics may be further broken down (e.g., by platform such as Facebook, Twitter, etc.).
  • the analytics page may also provide alert functionality. For example, a broadcaster may receive notifications (e.g., real-time) about their viewers and/or followers (e.g., "You have 4 new pitch viewers since you last logged in").
  • Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the disclosed apparatus and/or methods. Alternative embodiments may utilize different features and/or arrangements of data and/or user interface screens as desired.

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Abstract

Selon l'invention, un réseau en ligne ou une page web permettent à des utilisateurs de diffuser (par exemple, des flux vidéo en direct à l'aide d'une caméra) des informations commerciales et/ou publicitaires à des observateurs. Le système peut être capable de se lier à des médias sociaux existants et/ou à d'autres plates-formes afin de consolider le retour d'informations de l'observateur de diffusions sur une pluralité de plates-formes à un emplacement facile pour examen par le diffuseur. Des diffusions peuvent être diffusées en continu par un utilisateur hôte par l'intermédiaire du système en vue d'une visualisation par des consommateurs ou peuvent être diffusées en continu vers d'autres plateformes en vue d'une visualisation. Les utilisateurs de ces diverses plateformes peuvent répondre ou envoyer un retour d'informations sur leur plateforme de visualisation tout en observant la diffusion et de telles réponses ou de tels retours d'informations sont automatiquement transmis au système en vue d'une visualisation par l'hôte de diffusion. Des règles peuvent être évaluées de manière programmée sur le retour d'informations pour des tâches ultérieures à exécuter sur la base de cette évaluation.
PCT/US2018/020957 2017-03-03 2018-03-05 Système et procédé de collecte ou de traitement d'entrée d'utilisateur en coordination avec un flux vidéo WO2018161086A1 (fr)

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Citations (5)

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US20090132527A1 (en) * 2007-11-20 2009-05-21 Samsung Electronics Co., Ltd. Personalized video channels on social networks
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US20130315560A1 (en) * 2012-05-22 2013-11-28 International Business Machines Corporation Integrating Social Media with Recordation of Broadcast Data
US9361368B1 (en) * 2012-09-04 2016-06-07 Amazon Technologies, Inc. Review-broadcasting integrating social networks and product information

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US20090132527A1 (en) * 2007-11-20 2009-05-21 Samsung Electronics Co., Ltd. Personalized video channels on social networks
US20090240771A1 (en) * 2008-03-20 2009-09-24 Sony Corporation Method and apparatus for providing feedback regarding digital content within a social network
US20120210377A1 (en) * 2011-02-11 2012-08-16 Sony Network Entertainment International Llc Social networking feedback via second display selections
US20130315560A1 (en) * 2012-05-22 2013-11-28 International Business Machines Corporation Integrating Social Media with Recordation of Broadcast Data
US9361368B1 (en) * 2012-09-04 2016-06-07 Amazon Technologies, Inc. Review-broadcasting integrating social networks and product information

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