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WO2018018213A1 - Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires - Google Patents

Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires Download PDF

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Publication number
WO2018018213A1
WO2018018213A1 PCT/CN2016/091130 CN2016091130W WO2018018213A1 WO 2018018213 A1 WO2018018213 A1 WO 2018018213A1 CN 2016091130 W CN2016091130 W CN 2016091130W WO 2018018213 A1 WO2018018213 A1 WO 2018018213A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
playing
user
single play
matching relationship
Prior art date
Application number
PCT/CN2016/091130
Other languages
English (en)
Chinese (zh)
Inventor
严映军
Original Assignee
严映军
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 严映军 filed Critical 严映军
Priority to PCT/CN2016/091130 priority Critical patent/WO2018018213A1/fr
Publication of WO2018018213A1 publication Critical patent/WO2018018213A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of service media, and in particular relates to an advertising time allocation method and an advertisement playing system.
  • Advertising is the bridge of communication between enterprises and consumers.
  • the best embodiment of market competition awareness is its advertising communication strategy.
  • the content of advertising communication focuses on what to spread, it is necessary to determine what kind of advertising content can best impress people who want to impress; the channel of advertising communication focuses on how to spread, what kind of methods and channels are most accessible to those who want to impress, And the cost is the best and the effect is the best.
  • Chinese consumers and consumers in Europe and the United States pursue different personalities. We are more influenced by advertising, and we attach more importance to the evaluation of others and society. In this way, a group is formed around the consumers. They are not direct consumers, but their opinions can influence consumers. They continue to have tangible and intangible effects on consumers.
  • CCTV's 2016 Gold Resource Advertising Tendering Conference was held in Beijing. After fierce bidding, Wang Laoji forced the audience to win the title of “CCTV First Standard” for 96.5 million yuan.
  • the first unit of the post-up version of the news network has a positive -10 second advertising space, which has become the focus of attention. This is Wang Laoji's winning the CCTV's first target after winning the bid in 2014, and continues to lead the herbal tea market. It has won the 'opening door' of the 2016 strategic layout.
  • CCTV1 "News Network" is the TV news section with the highest ratings and influence in China. According to statistics, the average audience rating of the program is as high as 11.06%, which is more than five times the audience rating of the best phenomenal programs in China.
  • the playing time of the advertisement has a very close relationship with the effect of the advertisement.
  • it is often not played at 9:00 in the morning. . Therefore, advertisers want to advertise at the right time.
  • This requires an invention to make the purchase behavior of the advertisement play more flexible according to the playback effect by playing the advertisement in a timely manner.
  • Embodiments of the present invention provide an advertisement time allocation manner and an advertisement playing system, and the purpose is to provide By playing the advertisements in a timely manner, the purchase behavior of the advertisements can be more flexibly charged according to the playback effect.
  • an advertisement time allocation method includes the following steps:
  • the advertisement is played in a time period that matches the single play price based on the single play price purchased by the user and the matching relationship.
  • An embodiment of the present invention further provides an advertisement playing system, including:
  • a recording unit configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period
  • a reading unit for reading a single play price purchased by a user
  • the playing unit has an input end connected to the recording unit and the reading unit respectively, and is configured to play the advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
  • FIG. 1 is a schematic flow chart of an advertisement time allocation manner according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
  • FIG. 1 is an advertising time allocation manner provided by an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
  • step S102 the single play price purchased by the user is read.
  • Step S103 For playing the advertisement in a time period matching the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
  • FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing system includes:
  • the recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
  • the reading unit 22 is configured to read a single play price purchased by the user
  • the playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively.
  • the connection is for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
  • the working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22 The single play price purchased by the user is read, and the playing unit 23 plays the advertisement in a time period matching the single play price according to the single play price purchased by the user and the matching relationship.
  • the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé d'attribution de temps publicitaire et un système de lecture d'annonces publicitaires. Le procédé consiste : à enregistrer une relation de mise en correspondance entre des prix de lecture unique payés par des utilisateurs et des périodes de lecture d'annonces publicitaires ; à lire un prix de lecture unique payé par un utilisateur ; et à lire, en fonction du prix de lecture unique payé par l'utilisateur et en fonction de la relation de mise en correspondance, une annonce publicitaire dans une période correspondant au prix de lecture unique. En lisant une annonce publicitaire à un moment approprié, un achat de lecture d'annonce publicitaire peut être facturé de manière plus flexible selon un effet publicitaire.
PCT/CN2016/091130 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires WO2018018213A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091130 WO2018018213A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091130 WO2018018213A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires

Publications (1)

Publication Number Publication Date
WO2018018213A1 true WO2018018213A1 (fr) 2018-02-01

Family

ID=61015186

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091130 WO2018018213A1 (fr) 2016-07-24 2016-07-24 Procédé d'attribution de temps publicitaire et système de lecture d'annonces publicitaires

Country Status (1)

Country Link
WO (1) WO2018018213A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101243466A (zh) * 2005-08-10 2008-08-13 微软公司 归一化点进广告定价
CN101256656A (zh) * 2008-03-07 2008-09-03 薛松生 广告播放方法以及广告播放网络
US20100153197A1 (en) * 2006-06-08 2010-06-17 Gi-Man Byon Method and apparatus for providing advertising service
CN102027496A (zh) * 2007-11-15 2011-04-20 高通股份有限公司 用于在无线通信装置上做广告的可出价多维市场的系统和方法
CN105046528A (zh) * 2015-07-21 2015-11-11 苏元海 一种屏幕信息播放的方法及其系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101243466A (zh) * 2005-08-10 2008-08-13 微软公司 归一化点进广告定价
US20100153197A1 (en) * 2006-06-08 2010-06-17 Gi-Man Byon Method and apparatus for providing advertising service
CN102027496A (zh) * 2007-11-15 2011-04-20 高通股份有限公司 用于在无线通信装置上做广告的可出价多维市场的系统和方法
CN101256656A (zh) * 2008-03-07 2008-09-03 薛松生 广告播放方法以及广告播放网络
CN105046528A (zh) * 2015-07-21 2015-11-11 苏元海 一种屏幕信息播放的方法及其系统

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