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WO2018018269A1 - Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture - Google Patents

Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture Download PDF

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Publication number
WO2018018269A1
WO2018018269A1 PCT/CN2016/091228 CN2016091228W WO2018018269A1 WO 2018018269 A1 WO2018018269 A1 WO 2018018269A1 CN 2016091228 W CN2016091228 W CN 2016091228W WO 2018018269 A1 WO2018018269 A1 WO 2018018269A1
Authority
WO
WIPO (PCT)
Prior art keywords
floor
advertisement
elevator
unit
data collection
Prior art date
Application number
PCT/CN2016/091228
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Original Assignee
金蕾
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 金蕾 filed Critical 金蕾
Priority to PCT/CN2016/091228 priority Critical patent/WO2018018269A1/fr
Publication of WO2018018269A1 publication Critical patent/WO2018018269A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:
  • an advertisement matching the floor is played, and the technical usage data is sent to the data collection end preset by the manufacturer. .
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
  • a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor according to the floor to which the elevator is to be reached;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
  • the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
  • step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
  • step S103 automatically plays an advertisement matching the floor. And send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor and the advertisement
  • the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection for playing an advertisement matching the floor according to the floor to which the elevator is to be reached;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click according to the visitor, the floor to which the elevator is to be reached is detected, and the playing unit 23 plays an advertisement matching the floor according to the floor to which the elevator is to be reached, the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention appartient au domaine des médias de service et concerne un procédé de collecte de données pour une technique de lecture de publicité, ainsi qu'un dispositif de lecture. Le procédé consiste : à enregistrer la relation de correspondance entre les étages et les publicités ; à détecter, conformément à la sélection d'un visiteur, l'étage à atteindre par un ascenseur ; à lire, conformément à l'étage à atteindre par l'ascenseur, la publicité correspondant à l'étage, et à envoyer des données d'utilisation de la technique à un terminal de collecte de données pré-établi par un fabricant. Par détection de l'étage à atteindre par un visiteur, le système lit activement une publicité se rapportant à la société à cet étage, de telle sorte que le visiteur peut apprendre l'état actuel de la société même dans un ascenseur, la société obtient également une publicité garantie et, dans le même temps, il est plus aisé pour le fabricant de recueillir efficacement et dans les meilleurs délais des données se rapportant à l'utilisation de la technique.
PCT/CN2016/091228 2016-07-24 2016-07-24 Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture WO2018018269A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091228 WO2018018269A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091228 WO2018018269A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture

Publications (1)

Publication Number Publication Date
WO2018018269A1 true WO2018018269A1 (fr) 2018-02-01

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Application Number Title Priority Date Filing Date
PCT/CN2016/091228 WO2018018269A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture

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WO (1) WO2018018269A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109255652A (zh) * 2018-08-24 2019-01-22 深圳艺达文化传媒有限公司 基于人脸的广告播放方法及相关产品

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN101475110A (zh) * 2009-02-18 2009-07-08 吴晓光 一种电梯显示控制方法
CN105184605A (zh) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 一种智能广告发布系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN101475110A (zh) * 2009-02-18 2009-07-08 吴晓光 一种电梯显示控制方法
CN105184605A (zh) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 一种智能广告发布系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109255652A (zh) * 2018-08-24 2019-01-22 深圳艺达文化传媒有限公司 基于人脸的广告播放方法及相关产品

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