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WO2018014269A1 - Procédé et dispositif d'optimisation d'un taux de clics de publicité multimédia et système de publicité multimédia - Google Patents

Procédé et dispositif d'optimisation d'un taux de clics de publicité multimédia et système de publicité multimédia Download PDF

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Publication number
WO2018014269A1
WO2018014269A1 PCT/CN2016/090765 CN2016090765W WO2018014269A1 WO 2018014269 A1 WO2018014269 A1 WO 2018014269A1 CN 2016090765 W CN2016090765 W CN 2016090765W WO 2018014269 A1 WO2018014269 A1 WO 2018014269A1
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Prior art keywords
media
click
click rate
advertisement
rate data
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PCT/CN2016/090765
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English (en)
Chinese (zh)
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金培银
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深圳市东信时代信息技术有限公司
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Application filed by 深圳市东信时代信息技术有限公司 filed Critical 深圳市东信时代信息技术有限公司
Priority to PCT/CN2016/090765 priority Critical patent/WO2018014269A1/fr
Priority to CN201680089284.3A priority patent/CN109716379A/zh
Publication of WO2018014269A1 publication Critical patent/WO2018014269A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to a method, an apparatus, and a media advertisement system for optimizing a media advertisement click rate.
  • the existing media advertising system usually distributes according to the preset promotion strategy according to the promotion experience of the media advertisement.
  • the actual click rate of the advertisement in some media is low and there is not much promotion effect.
  • the manual adjustment of the click rate of the media is inefficient, and the click rate control and media adjustment cannot be automatically performed according to the actual click rate of the advertisement in each media, resulting in poor promotion of the entire media advertisement.
  • the present invention provides a method and device for optimizing the click rate of a media advertisement, and a media advertisement system, which solves the problem that the existing media advertisement system cannot automatically perform the click rate control and the media adjustment according to the actual click rate of the advertisement on the media.
  • a method for optimizing a media advertisement click rate includes: obtaining real-time click rate data of advertisements on respective delivery media; and extracting media whose real-time click rate data is lower than a first preset click rate; The global click rate data of the extracted media within a preset time; and when the global click rate data of the acquired media is lower than the second preset click rate, the media is excluded from the media delivery list of the advertisement.
  • the method for optimizing the media advertisement click rate further comprises: acquiring global click rate data of the excluded media within a preset time; and when the acquired global click rate data of the excluded media exceeds the second pre- When the click rate is set, the excluded media is re-added to the media delivery list of the advertisement.
  • the method for optimizing the media advertisement click rate further includes: setting an optimization strength and an optimization frequency according to the expected advertisement performance target; setting the first preset click rate and the second preset click rate according to the optimization strength; Set the optimization time based on the optimized frequency.
  • a method for optimizing a click rate of a media advertisement includes: obtaining real-time click rate data of advertisements on respective delivery media; extracting media with a preset number of real-time click-rate data; The global click rate data of the extracted media within a preset time; and when the global click rate data of the acquired media is lower than the third preset click rate, the media is excluded from the media delivery list of the advertisement.
  • the method for optimizing the media advertisement click rate further comprises: acquiring global click rate data of the excluded media within a preset time; and when the acquired global click rate data of the excluded media exceeds the third pre- When the click rate is set, the excluded media is re-added to the media delivery list of the advertisement.
  • an apparatus for optimizing a media advertisement click rate includes: a real-time click rate data acquisition module, configured to acquire real-time click-through rate data of advertisements on respective delivery media; and an extraction module for extracting real-time The click rate data is lower than the media of the first preset click rate; the global click rate data obtaining module is configured to obtain the global click rate data of the media extracted by the extraction module within a preset time; and the exclusion module is used for When the global click rate data of the media acquired by the global click rate data acquisition module is lower than the second preset click rate, the media is excluded from the media placement list of the advertisement.
  • the media advertisement click rate optimization device further includes a joining module, wherein the global click rate data obtaining module is further configured to acquire global click rate data of the media excluded by the exclusion module within a preset time,
  • the adding module is configured to re-add the excluded media to the media placement of the advertisement when the global click rate data of the excluded media acquired by the global click rate data obtaining module exceeds the second preset click rate In the list.
  • an apparatus for optimizing a media advertisement click rate includes: a real-time click-rate data acquisition module, configured to acquire real-time click-through rate data of advertisements on respective delivery media; and an extraction module for extracting pre- a media with the lowest real-time click-through rate data; a global click-through rate data acquisition module, configured to acquire global click-through rate data of the media extracted by the extraction module within a preset time; and an exclusion module for when the global click is performed When the global click rate data of the media acquired by the rate data acquisition module is lower than the third preset click rate, the media is excluded from the media placement list of the advertisement.
  • the media advertisement click rate optimization device further includes a joining module, wherein the global click rate data obtaining module is further configured to acquire global click rate data of the media excluded by the exclusion module within a preset time,
  • the adding module is configured to re-add the excluded media to the media placement of the advertisement when the global click rate data of the excluded media acquired by the global click rate data obtaining module exceeds the third preset click rate In the list.
  • a media advertisement system including the above-described media advertisement click rate optimization device.
  • the method, device and media advertisement system for optimizing the click rate of the media advertisement provided by the present invention extract the media whose real-time click-through rate data is lower than the first preset click-through rate, and obtain the global click-through rate data of the extracted media within a preset time,
  • the media is taken from the media of the advertisement Excluded from the delivery list, media with low real-time click-through rates and lower-than-expected global click-through rates on media serving ads are excluded from the ad’s media placement list, and do not continue to have low real-time clickthrough rates and fail to meet expected global clickthrough rates.
  • the media continues to promote the advertisement, and the subsequent promotion of the advertisement is concentrated on the remaining media with high real-time click rate or global click-through rate, and the click rate control and the media optimization are automatically performed according to the actual click rate of the advertisement on each delivery medium. Improve the overall media click-through rate and promotion effectiveness of your ads.
  • FIG. 1 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to an embodiment of the present invention.
  • FIG. 2 is a schematic flow chart of a preset process for optimizing a media advertisement click rate according to an embodiment of the present invention.
  • FIG. 3 is a schematic flow chart of a method for optimizing a media advertisement click rate according to another embodiment of the present invention.
  • FIG. 4 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to still another embodiment of the present invention.
  • FIG. 5 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to still another embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of an apparatus for optimizing a media advertisement click rate according to an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of an apparatus for optimizing a media advertisement click rate according to another embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to an embodiment of the present invention. As shown in the figure, the method for optimizing the click rate of the media advertisement includes:
  • Step S101 Acquire real-time click rate data of advertisements on respective delivery media.
  • the media may include an Internet website, various application software, or an application APP of the mobile terminal, and perform policy control on the media to be delivered on the media advertisement application server through the Internet or the mobile network, such as parameter control such as frequency and time of delivery.
  • the media advertisement application server performs data communication with each delivery media, and can obtain advertisement delivery click rate data of each delivery media and global click rate data of all advertisements of each media in real time.
  • the media advertisement application server obtains the real-time click-through rate data of the advertisement on each delivery media, and the higher the real-time click rate, the corresponding advertisement promotion effect of the media.
  • Step S102 Extract media whose real-time click-through rate data is lower than the first preset click-through rate.
  • the media advertisement needs to be set in advance.
  • the pre-setting the media advertisement includes:
  • Step S201 setting an optimization strength and an optimization frequency according to the expected advertisement performance target.
  • the optimization strength and the optimization frequency are set according to the expected advertisement performance target. For example, when the breadth promotion is implemented on various media, a lower level optimization strength can be set, and at the same time, a large amount of promotion media is retained as much as possible while optimizing. Advertising exposure, and want to focus on high-click rate promotion in the core media, you can set a higher level of optimization, improve the effectiveness of advertising, while eliminating a large number of media with low real-time click-through rate, but will reduce the media exposure of advertising rate.
  • the optimization frequency can be set according to the expected advertising performance goal, for example, the advertisement media optimization can be set every six hours.
  • Step S202 Set the first preset click rate and the second preset click rate according to the optimized strength.
  • Second preset point The hit rate is only considered when the real-time click rate of the specific media is lower than the lower first click rate, and the specific media is optimized while maintaining the promotion effect. Advertising exposure, and this optimized media is re-joined into the delivery media only if the real-time click rate of the particular media being optimized is lower than the lower second predetermined click rate.
  • you want to achieve high click-through rate promotion on the core media you can set a higher level of optimization.
  • the first preset click rate and the second preset click rate may be set to be the same or may be set to be different.
  • Step S203 setting an optimization time according to the optimized frequency.
  • the optimization time of the advertisement media can be set to the accurate 6 o'clock, 12 o'clock, 18 o'clock, and 24 o'clock time points according to the optimized frequency, for example, every 6 hours.
  • the media advertisement application server obtains the real-time click rate of the advertisement on each media, and compares it with the first preset click rate to determine that the real-time click rate data is lower than the first
  • the media with the preset click rate is used as the media for the subsequent optimization of the advertisement media, and the media with the real-time click-through rate data exceeding the first preset click rate does not need subsequent optimization.
  • Step S103 Acquire global click rate data of the extracted media within a preset time.
  • the media advertisement application server communicates with the media extracted from the real-time click rate data that is lower than the first preset click rate, and obtains global click-through rate data of the preset time.
  • the global click-through rate data identifies the average click-through rate data of all the advertisements that the media delivers within a preset time. The higher the global click-through rate data, the better the advertisement promotion capability and the promotion effect of the media, the global click-through rate. The lower the data, the worse the advertising promotion ability and promotion effect of the media.
  • Step S104 When the global click rate data of the acquired media is lower than the second preset click rate, the media is excluded from the media placement list of the advertisement.
  • the media advertisement application server compares the global click rate data of the acquired media with the second preset click rate, when the global click rate data of the specific media is lower than the second preset click rate. Determining that the advertisement promotion capability and the promotion effect of the specific media are not up to expectations, and the specific media is excluded from the media placement list of the advertisement, and does not continue to proceed in the specific media that does not meet expectations. Advertising promotion, and The subsequent promotion of the advertisements is concentrated on the remaining advertisement promotion capabilities and the promotion effect to achieve the expected media, which improves the overall media click rate and promotion effect of the advertisements.
  • the media is excluded from the media delivery list of the advertisement, and the media with low real-time click rate and lower global click rate than the expected media in the media to be served Exclude from the media placement list of the advertisement, and continue to promote the advertisement in the media with low real-time click rate and not reaching the expected global click rate, and concentrate the subsequent promotion of the advertisement on the remaining real-time click rate or global click-through rate.
  • the click rate control and the delivery media optimization are automatically performed according to the actual click rate of the advertisements on the respective delivery media, thereby improving the overall media click rate and promotion effect of the advertisement.
  • FIG. 3 is a schematic flow chart of a method for optimizing a media advertisement click rate according to another embodiment of the present invention. As shown in the figure, the method for optimizing the click rate of the media advertisement includes:
  • Step S301 Acquire real-time click rate data of advertisements on respective delivery media.
  • Step S302 Extract media whose real-time click rate data is lower than the first preset click rate.
  • Step S303 Acquire global click rate data of the extracted media within a preset time.
  • Step S304 When the global click rate data of the acquired media is lower than the second preset click rate, the media is excluded from the media delivery list of the advertisement.
  • Step S305 Acquire global click rate data of the excluded media within a preset time.
  • Step S306 When the acquired global click rate data of the excluded media exceeds the second preset click rate, the excluded media is re-joined into the media delivery list of the advertisement.
  • the exclusion is continued.
  • the global click rate data of the media within a preset time when the subsequent global click rate data of the excluded media is found to exceed the second preset click rate, the excluded media is rejoined to the media of the advertisement.
  • the list the situation that the media is not permanently expected due to the fluctuation of the global click rate of the media or the short-term local deviation is avoided, and the click rate control and the media optimization are automatically performed according to the actual click rate of the advertisement on each delivery media.
  • the media that has been excluded but the subsequent global click-through rate is expected to re-join the promotion media list, and the overall media click rate and promotion effect of the advertisement are improved.
  • FIG. 4 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to still another embodiment of the present invention. As shown in the figure, the method for optimizing the click rate of the media advertisement includes:
  • Step S401 Acquire real-time click rate data of advertisements on respective delivery media.
  • Step S402 Extracting a media with a preset number of real-time click-rate data.
  • Step S403 Acquire global click rate data of the extracted media within a preset time.
  • Step S404 When the global click rate data of the acquired media is lower than the third preset click rate, the media is excluded from the media delivery list of the advertisement.
  • the media with the lowest number of real-time click rate data is extracted, and the global click rate data of the extracted media is lower than the third preset.
  • the click rate is used, the media is excluded from the media delivery list of the advertisement, and the media with the lowest real-time click rate and the lower global click rate than the expected media are excluded from the media delivery list of the advertisement.
  • the click rate control and the delivery media optimization are automatically performed, thereby improving the overall media click rate and promotion effect of the advertisement.
  • the third preset click rate in the embodiment may be set to be the same as the first preset click rate and the second preset click rate, or may be set to be different. .
  • FIG. 5 is a schematic flowchart diagram of a method for optimizing a media advertisement click rate according to still another embodiment of the present invention. As shown in the figure, the method for optimizing the click rate of the media advertisement includes:
  • Step S501 Acquire real-time click rate data of advertisements on respective delivery media.
  • Step S502 Extract a media with a preset number of real-time click-rate data.
  • Step S503 Acquire global click rate data of the extracted media within a preset time.
  • Step S504 When the global click rate data of the acquired media is lower than the third preset click rate, the media is excluded from the media placement list of the advertisement.
  • Step S505 Acquire global click rate data of the excluded media within a preset time.
  • Step S506 When the acquired global click rate data of the excluded media exceeds the third preset click rate, the excluded media is re-joined into the media delivery list of the advertisement.
  • the media continues to be acquired.
  • the subsequent global click rate data of the excluded media within a preset time, when the subsequent global click rate data of the excluded media is found to exceed the second preset click rate, the excluded media is rejoined to the advertisement In the media placement list, it is avoided that the media is not as expected due to the volatility or short-term local deviation of the media's global click-through rate.
  • the click rate control and the delivery media optimization are automatically performed according to the actual click rate of the advertisements on the respective delivery media, and the media that has been excluded but the subsequent global click rate is expected to be re-joined the promotion media list, and the overall media of the advertisement is improved. Clickthrough rate and promotion performance.
  • FIG. 6 is a schematic structural diagram of an apparatus for optimizing a media advertisement click rate according to an embodiment of the present invention.
  • the media advertisement click rate optimization device 100 includes a real-time click-through rate data acquisition module 10, an extraction module 20, a global click-through rate data acquisition module 30, and an exclusion module 40.
  • the media may include an Internet website, various application software, or an application APP of the mobile terminal, and perform policy control on the media to be delivered on the media advertisement application server through the Internet or the mobile network, such as parameter control such as frequency and time of delivery.
  • the media advertisement application server performs data communication with each delivery media, and the real-time click-through rate data acquisition module 10 can obtain the advertisement delivery click rate data of each delivery media and all advertisements of each media in real time from the media advertisement application server.
  • Global clickthrough rate data In this embodiment, when the advertisement is delivered in each of the delivery media, the real-time click-through rate data acquisition module 10 obtains real-time click-through rate data of the advertisement on each delivery media, and the higher the real-time click rate, the corresponding advertisement of the media. The better the effect, the lower the real-time click rate indicates that the corresponding media's advertising promotion effect is poor, and it is necessary to subsequently adjust and optimize the media for the delivery media.
  • the media advertisement needs to be set in advance through the setting module.
  • the setting module sets the optimization strength and the optimization frequency according to the expected advertisement performance target. For example, if you want to implement the breadth promotion on various media, you can set a lower level of optimization strength, and keep as much as possible while optimizing. Extensively promote the advertising exposure of the media, and want to concentrate on the high-click rate promotion in the core media, you can set a higher level of optimization, improve the advertising promotion effect and eliminate a large number of media with low real-time click-through rate, but will reduce The media exposure of the ad.
  • the setting module can also set an optimization frequency according to the expected advertisement performance target, for example, it can be set to perform advertisement media optimization every six hours.
  • the setting module may set a lower first preamble according to a lower media exclusion ratio, such as a 10% exclusion ratio.
  • the click rate and the second preset click rate are considered to optimize the specific media only when the real-time click rate of the specific media is lower than the lower first click rate, and the advertisement promotion effect is ensured at the same time. It is possible to retain a large amount of advertising exposure of a large amount of promotional media, and only to re-join the optimized specific media when the real-time click rate of the optimized specific media is lower than the lower second predetermined click rate. Serve the media.
  • the setup module can follow the higher media.
  • a body exclusion ratio such as a rejection ratio of 30%
  • setting a higher first preset click rate and a second preset click rate only when the real-time click rate of the specific media is lower than the higher first predetermined click rate
  • the setup module can follow the higher media.
  • a body exclusion ratio such as a rejection ratio of 30%
  • setting a higher first preset click rate and a second preset click rate only when the real-time click rate of the specific media is lower than the higher first predetermined click rate
  • the higher specific second click rate will only consider re-joining the optimized specific media to the delivery media.
  • the setting module may further set the optimization time of the advertisement media to the accurate 6 o'clock, 12 o'clock, 18 o'clock, and 24 o'clock time points according to the optimized frequency, for example, every 6 hours.
  • the first preset click rate and the second preset click rate may be set to be the same or may be set to be different.
  • the real-time click-through rate data obtaining module 10 obtains the real-time click rate of the advertisement in each media, and the extraction module 20 compares it with the first preset click-through rate to extract a real-time click rate.
  • the media whose data is lower than the first preset click rate is used as the media that needs to be optimized for the advertisement media, and the media whose real-time click rate data exceeds the first preset click rate does not need to be subsequently optimized.
  • the global click rate data acquisition module 30 extracts the real-time click rate data from the extraction module 20 that is lower than the media communication of the first preset click rate and obtains the global click rate in the preset time.
  • the global click-through rate data identifies average click-through rate data of all advertisements that the media delivers within a preset time, and the higher the global click-through rate data indicates that the media's advertisement promotion capability and promotion effect are better. The lower the global click-through rate data, the worse the advertising promotion ability and promotion effect of the media.
  • the exclusion module 40 compares the global click rate data of the media acquired by the global click rate data obtaining module 30 with the second preset click rate, when the global click rate data of the specific media is low. When the second preset click rate is reached, the exclusion module 40 determines that the advertisement promotion capability and the promotion effect of the specific media are not up to expectations, and excludes the specific media from the media placement list of the advertisement, and does not Continue to continue advertising promotion in the specific media that did not meet the expectations, and focus on the subsequent promotion of the advertisements on the media with the remaining advertising promotion capabilities and promotion effects, and improve the overall media click rate and promotion effect of the advertisements. .
  • the extraction module 20 extracts the media whose real-time click-through rate data acquired by the real-time click-through rate data acquisition module 10 is lower than the first preset click-through rate, and the global click-through rate data acquisition module 30 Obtaining global click-through rate data of the media extracted by the extraction module 20 within a preset time.
  • the exclusion module 40 When the global click-through rate data of the media acquired by the global click-through rate data acquisition module 30 is lower than the second predetermined click-through rate, the exclusion module 40 will The media is excluded from the media placement list of the advertisement, and the media with low real-time click rate and lower global click rate than the expected media in the media of the advertisement is excluded from the media delivery list of the advertisement, and does not continue to have a low real-time click rate. Media that does not meet the expected global click-through rate continues to promote ads, while the subsequent promotion of ads is concentrated in the remaining real-time On the media with high click-through rate or global click-through rate, the click rate control and media optimization are automatically performed according to the actual click rate of the advertisements on each delivery media, which improves the overall media click rate and promotion effect of the advertisement.
  • FIG. 7 is a schematic structural diagram of an apparatus for optimizing a media advertisement click rate according to another embodiment of the present invention.
  • the media advertisement click rate optimization device 100 includes a real-time click-through rate data acquisition module 10, an extraction module 20, a global click-through rate data acquisition module 30, an exclusion module 40, and an addition module 50.
  • the global click rate data acquisition module 30 After the exclusion module 40 excludes the media with low real-time click rate and the global click rate lower than expected from the media delivery list of the advertisement, the global click rate data acquisition module 30. Continue to obtain the global click rate data of the media excluded by the exclusion module 40 within a preset time.
  • the adding module 50 re-adding the excluded media to the media placement list of the advertisement, avoiding the situation that the media is not completely expected due to the fluctuation of the global click rate of the media or the short-term local deviation, according to the advertisement in each
  • the actual click-through rate of the delivery media automatically controls click-through rate and media optimization, while continuing to re-add the media that has been excluded but the expected global click-through rate is expected to the promotion media list, improving the overall media click-through rate and promotion effect of the advertisement.
  • the media advertisement click rate optimization apparatus 100 includes a real-time click rate data acquisition module 10, an extraction module 20, a global click-through rate data acquisition module 30, and an exclusion module 40.
  • the extraction module 20 is configured to extract a media with a preset number of real-time click-through rate data, and the global click-through rate data of the media extracted by the extraction module 20 is lower than the third preset click.
  • the exclusion module 40 excludes the media from the media placement list of the advertisement, and the media with the lowest real-time click rate and the global click rate lower than the expected media are served from the media of the advertisement.
  • the click rate control and the delivery media optimization are automatically performed according to the actual click rate of the advertisements on the respective delivery media, thereby improving the overall media click rate and promotion effect of the advertisement.
  • the media advertisement click rate optimization apparatus 100 may further include an adding module 50, where the real-time click rate of the media in which the advertisement module is placed is the lowest and the global click rate is lower than expected.
  • the global click-through rate data acquisition module 30 continues to acquire the global click-through rate data of the media excluded by the exclusion module 40 within a preset time, when the excluded media is found.
  • the adding module 50 re-adds the excluded media to the media delivery list of the advertisement, thereby avoiding fluctuations in the global click rate of the media.
  • the local deviation causes the media to be permanently excluded if it is not expected.
  • the click rate control and media optimization are automatically performed according to the actual click rate of the advertisement on each delivery media, and the media that is excluded but the subsequent global click rate is expected to re-join is continued. Promote the media list and improve the overall media click rate and promotion effect of the advertisement.
  • the third preset click rate in the embodiment may be set to be the same as the first preset click rate and the second preset click rate, or may be set to be different. .
  • a media advertisement system is further provided, where the media advertisement system includes the media advertisement click rate optimization device 100 in the above embodiment, which can be automatically performed according to the actual click rate of the advertisements on the respective delivery media. Click rate control and delivery media optimization improve the overall media click rate and promotion effect of the media advertising system.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.

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Abstract

L'invention porte sur un procédé d'optimisation d'un taux de clics de publicité multimédia qui consiste : à acquérir des données de taux de clics en temps réel d'une publicité au niveau de divers supports de distribution; à extraire un support dont les données de taux de clics en temps réel sont inférieures à un premier taux de clics prédéfini; à acquérir des données de taux de clics globaux du support extrait pendant une durée prédéfinie; lorsque les données acquises de taux de clics globaux du support sont inférieures à un second taux de clics prédéfini, à exclure le support d'une liste de distribution de support de la publicité. De manière correspondante, l'invention porte également sur un dispositif d'optimisation d'un taux de clics de publicité multimédia et sur un système de publicité multimédia. La solution technique de la présente invention améliore le taux de clics multimédias global et l'effet de promotion d'une publicité en contrôlant automatiquement un taux de clics et en optimisant un support de distribution en fonction d'un taux de clic actuel de la publicité au niveau de divers supports de distribution.
PCT/CN2016/090765 2016-07-20 2016-07-20 Procédé et dispositif d'optimisation d'un taux de clics de publicité multimédia et système de publicité multimédia WO2018014269A1 (fr)

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PCT/CN2016/090765 WO2018014269A1 (fr) 2016-07-20 2016-07-20 Procédé et dispositif d'optimisation d'un taux de clics de publicité multimédia et système de publicité multimédia
CN201680089284.3A CN109716379A (zh) 2016-07-20 2016-07-20 媒体广告点击率的优化方法、装置及媒体广告系统

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PCT/CN2016/090765 WO2018014269A1 (fr) 2016-07-20 2016-07-20 Procédé et dispositif d'optimisation d'un taux de clics de publicité multimédia et système de publicité multimédia

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