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WO2017043749A1 - Appareil de services de commerce mobile, procédé de service de commerce mobile utilisant un appareil d'émission/réception ultrasonore, et support d'enregistrement dans lequel est enregistré un programme informatique - Google Patents

Appareil de services de commerce mobile, procédé de service de commerce mobile utilisant un appareil d'émission/réception ultrasonore, et support d'enregistrement dans lequel est enregistré un programme informatique Download PDF

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Publication number
WO2017043749A1
WO2017043749A1 PCT/KR2016/007474 KR2016007474W WO2017043749A1 WO 2017043749 A1 WO2017043749 A1 WO 2017043749A1 KR 2016007474 W KR2016007474 W KR 2016007474W WO 2017043749 A1 WO2017043749 A1 WO 2017043749A1
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WIPO (PCT)
Prior art keywords
user device
mobile commerce
commerce service
information
signal
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Application number
PCT/KR2016/007474
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English (en)
Korean (ko)
Inventor
김현욱
Original Assignee
에스케이플래닛 주식회사
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Publication of WO2017043749A1 publication Critical patent/WO2017043749A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60—Business processes related to postal services
    • G—PHYSICS
    • G08—SIGNALLING
    • G08C—TRANSMISSION SYSTEMS FOR MEASURED VALUES, CONTROL OR SIMILAR SIGNALS
    • G08C17/00—Arrangements for transmitting signals characterised by the use of a wireless electrical link
    • G08C17/02—Arrangements for transmitting signals characterised by the use of a wireless electrical link using a radio link
    • G—PHYSICS
    • G08—SIGNALLING
    • G08C—TRANSMISSION SYSTEMS FOR MEASURED VALUES, CONTROL OR SIMILAR SIGNALS
    • G08C23/00—Non-electrical signal transmission systems, e.g. optical systems
    • G08C23/02—Non-electrical signal transmission systems, e.g. optical systems using infrasonic, sonic or ultrasonic waves
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04B—TRANSMISSION
    • H04B11/00—Transmission systems employing sonic, ultrasonic or infrasonic waves
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services

Definitions

  • the present invention relates to a mobile commerce service device, a mobile commerce service method using an ultrasonic transmitting and receiving device, and a recording medium on which a computer program is recorded.
  • the present invention relates to a mobile commerce service apparatus for providing a mobile commerce service, a mobile commerce service method using an ultrasonic transceiver device, and a recording medium on which a computer program is recorded.
  • ICT information and communication technology
  • GPS Global Positioning System
  • Wi-Fi Wireless Fidelity
  • GPS Wireless Local Area Network
  • UWB Ultra WideBand
  • Bluetooth Bluetooth
  • Wi-Fi Positioning System is a WLAN-based positioning technology that estimates the location of a terminal using Wi-Fi routers installed in various places. Because UWB uses impulses, bandwidth spreads and takes up a lot of bandwidth, which may cause problems in other wireless communication systems. However, the distance measurement of the position without obstacle interference between APs yields a relatively accurate distance, but the error range increases as the obstacles increase and the distance increases.
  • BLE Bluetooth Low Energy
  • BLE Beacon is the biggest feature of the battery consumption of smart mobile devices compared to the existing Bluetooth protocol, it can automatically locate the user and provide related services even if the user does not take any action.
  • the BLE beacon is the most attention-prone technology for positioning the IPS in the future, but it may be difficult to provide accurate location services as a single technology with the current technology.
  • Patent Document 1 Korean Laid-Open Patent No. 10-2013-041166 [Name: Wireless terminal for position measurement, position measuring system and method using same, position measuring apparatus and method]
  • An object of the present invention is a mobile commerce service for determining the location of a user device based on an ultrasonic transmitter / receiver and a BLE module to provide a mobile commerce service to a user device located in a specific area (or mobile commerce service area) within a store.
  • An apparatus, a mobile commerce service method using an ultrasonic transmitting and receiving apparatus, and a recording medium on which a computer program is recorded are provided.
  • Another object of the present invention is to reduce the probability of collision for communication between the user device and the ultrasonic transmitter / ultrasonic receiver, and to prevent unnecessary provision of unnecessary mobile commerce service information, mobile commerce service apparatus, a mobile commerce service method using an ultrasonic transceiver device And a recording medium on which the computer program is recorded.
  • An apparatus for providing mobile commerce service includes an input unit for receiving mobile commerce service information to be provided to a user device located in a mobile commerce service area; A communication unit configured to receive location information of the user device and identification information of the user device located in the mobile commerce service area from the ultrasonic transceiver including the ultrasonic transmitter and the ultrasonic receiver; And a controller configured to provide mobile commerce service information to the user device based on the location information and the identification information.
  • the position information is obtained based on a plurality of position determination procedures
  • the plurality of position determination procedures include a primary position determination procedure, a secondary position determination procedure, and a tertiary position determination procedure.
  • the position determination procedure determines the primary position information of the user device based on the transmission of the first ultrasonic signal of the ultrasonic transmitter and the reception of the reflected signal of the first ultrasonic signal of the ultrasonic receiver, and the secondary position determination procedure of the ultrasonic transmitter.
  • the third position determination procedure is performed by the first Bluetooth low energy (BLE) module and user of the ultrasonic transmitter / ultrasonic receiver. Based on synchronization between the second BLE modules of the device, the third location information of the user device may be determined using BLE communication.
  • BLE Bluetooth low energy
  • the duplicated ultrasound signal is a signal having the same characteristics as the second ultrasound signal generated by the duplicated procedure of the user device after reception of the second ultrasound signal through the microphone of the user device, and through the speaker of the user device. It may be a signal to be transmitted.
  • the synchronization between the first BLE module and the second BLE module primarily determines whether to synchronize with a global positioning system (GPS), and when the GPS based synchronization is not performed, the first BLE module And an internet protocol service profile (IPSP) between the second BLE modules.
  • GPS global positioning system
  • IPP internet protocol service profile
  • control unit considers the time located in the mobile commerce service area of the user device located in the mobile commerce service area, the transmission period of the mobile commerce service information, and the maximum number of transmissions of the mobile commerce service information. It is possible to determine whether to transmit the service information.
  • the primary location of the user device in the mobile commerce service area based on the transmission of the first ultrasonic signal of the ultrasonic transmitter installed in the store and the reception of the reflected signal of the first ultrasonic signal of the ultrasonic receiver installed in the store according to an embodiment of the present invention.
  • Determining information Secondary of the user device in the mobile commerce service area based on the transmission of the second ultrasound signal of the ultrasound transmitter and the reception of the user device identification signal including the duplicated ultrasound signal for the second ultrasound signal of the ultrasound receiver and identification information of the user device; Determining location information and identification information of the user device; Determining tertiary location information of the user device using BLE communication based on synchronization between the first BLE module of the ultrasonic transmitter / ultrasonic receiver and the second BLE module of the user device; And transmitting the primary location information, the secondary location information, and the third location information to the mobile commerce service providing device that transmits the mobile commerce service information to the user device.
  • the duplicated ultrasound signal is a signal having the same characteristics as the second ultrasound signal generated by the user device after reception of the second ultrasound signal through the microphone of the user device and transmitted through the speaker of the user device.
  • the synchronization between the first BLE module and the second BLE module primarily determines whether to synchronize with a global positioning system (GPS), and when the GPS-based synchronization is not performed, an internet protocol service profile between the BLE modules. ) May be performed based on GPS.
  • GPS global positioning system
  • the mobile commerce service providing apparatus determines a grade of the mobile commerce service information to be transmitted to the user device based on the identification information, and transmits the mobile commerce service information corresponding to the grade according to the identification information to the user device. Can be.
  • the mobile commerce service providing apparatus may determine a transmission cycle of mobile commerce service information based on the number of user devices located in the mobile commerce service area.
  • a computer program for performing the method according to the above-described embodiments may be stored in a recording medium on which a computer program according to an embodiment of the present invention is recorded.
  • the present invention transmits mobile commerce service information to a user device located in a mobile commerce service area (eg, a POS, a critical area based on a sales point) in a store by determining a location of the user device based on a plurality of location determination procedures.
  • the user receives the mobile commerce service information through the user device prior to the payment process for the product, and proceeds with the payment process based on the provided mobile commerce service information to provide a separate service that can be provided to the user in the payment process.
  • the benefit is provided to the user by providing it without the oral delivery of the clerk, and the clerk has the effect of proceeding a fast payment process for the product purchased by the user.
  • the present invention can reduce the collision between the user device and the communication device in the store by reducing the resource allocation for communication based on the number of user devices located in the mobile commerce service area in the store in the user device to effectively provide mobile cover service information. Send to the user device.
  • the present invention can reduce the number of unnecessary communication between the user device and the mobile commerce server by limiting the repetitive provision of the mobile commerce service information to the user device when providing the mobile commerce service information from the mobile commerce server to the user device.
  • a separate target user device may be determined to transmit mobile commerce service information only to a target user device requiring mobile commerce service information, thereby increasing efficiency of communication resource utilization.
  • FIG. 1 is a conceptual diagram showing the configuration of a communication system according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a primary position determination procedure and a secondary position determination procedure according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a secondary position determination procedure according to an embodiment of the present invention.
  • FIG. 4 is a flowchart illustrating a third position determination procedure according to an embodiment of the present invention.
  • FIG. 5 is a conceptual diagram illustrating an ultrasonic distance measuring method according to an exemplary embodiment of the present invention.
  • FIG. 6 is a conceptual diagram illustrating a replica ultrasound signal according to an embodiment of the present invention.
  • FIG. 7 is a conceptual diagram illustrating a third position determination procedure according to an embodiment of the present invention.
  • FIG. 8 is a conceptual diagram illustrating a method of generating an ultrasonic signal according to an embodiment of the present invention.
  • FIG. 9 is a conceptual diagram illustrating an operation of a mobile commerce service providing apparatus according to an embodiment of the present invention.
  • FIG. 10 is a conceptual diagram illustrating a method of determining a target user device to which mobile commerce service information is transmitted according to an embodiment of the present invention.
  • FIG. 11 is a block diagram illustrating an apparatus for providing mobile commerce service according to an embodiment of the present invention.
  • first and second used in the present invention may be used to describe components, but the components should not be limited by the terms. The terms are used only to distinguish one component from another.
  • first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.
  • a service such as a point of sale (POS) device or a promotion for a close customer within 5 m from a sales stand.
  • the mobile commerce can be used for various services such as a service for providing a coupon to a nearby customer within a certain distance (for example, 5 m) from a POS device or a sales stand, a discount card information service, and a differential service according to the membership level.
  • POS point of sale
  • the mobile commerce can be used for various services such as a service for providing a coupon to a nearby customer within a certain distance (for example, 5 m) from a POS device or a sales stand, a discount card information service, and a differential service according to the membership level.
  • an embodiment of the present invention discloses a proximity distance determination technique using ultrasonic waves and blue tooth low energy (BLE).
  • the user device may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), or a portable terminal (PMP).
  • PDA personal digital assistant
  • PMP portable terminal
  • Multimedia Player Terminals Telematics Terminals, Navigation Terminals, Personal Computers, Notebook Computers, Slate PCs, Tablet PCs, Ultrabooks, Wearable Devices
  • the wearable device may be, for example, a smart watch, a smart glass, a head mounted display (HMD), a wibro terminal, or the like.
  • FIG. 1 is a conceptual diagram showing the configuration of a communication system according to an embodiment of the present invention.
  • FIG. 1 a mobile commerce technology using ultrasonic waves and BLE is disclosed.
  • an ultrasonic transmitter and an ultrasonic receiver may be implemented in a store.
  • the ultrasonic transmitter and the ultrasonic receiver 100 may be beacon devices.
  • the ultrasound transmitter and the ultrasound receiver 100 may primarily perform a first location determination procedure for determining a location of a user in a store. Positioning methods based on ultrasonic technology have high accuracy with an error range of several tens of centimeters.
  • the ultrasound transmitter and the ultrasound receiver 100 transmit and receive an ultrasound signal to locate a user (or user device 140) located within a threshold distance (or a critical area) based on a specific location in a store. You can judge.
  • the ultrasonic transmitter and the ultrasonic receiver 100 may be installed in a point of sales (POS) device or a merchandiser in a store, and thus a primary position determination procedure using ultrasonic waves may be performed.
  • POS point of sales
  • the ultrasound signal transmitted by the ultrasound transmitter may be reflected by a user located within a threshold distance (or a critical area) and received by the ultrasound receiver.
  • the ultrasound receiver may determine the position of the user based on the transmission time and the reception time of the ultrasound signal.
  • the primary location information of the user determined by the ultrasonic receiver may be transmitted to the mobile commerce service providing apparatus.
  • the mobile commerce service providing apparatus 120 may be implemented to manage user's primary location information and provide a service according to the user's primary location information.
  • the secondary position determination procedure may be performed when it is determined that the user is located within a threshold distance (or a critical region) as a result of the primary position determination.
  • the ultrasonic transmitter / ultrasound receiver 100 and the user device 140 may be used for secondary position determination.
  • the ultrasonic transmitter may transmit an ultrasonic signal.
  • the user device may receive the ultrasound signal transmitted by the ultrasound transmitter based on the microphone (Mic) of the user device.
  • the ultrasonic signal transmitted by the ultrasonic transmitter may be received through the microphone.
  • the user device 140 may generate the same ultrasound signal as the received ultrasound signal in response to the received ultrasound signal and transmit the same ultrasound signal to the ultrasound receiver.
  • An ultrasound signal having the same characteristics as the received ultrasound signal generated by the user device 140 may be expressed by the term replica ultrasound signal.
  • the user device 140 may periodically transmit a signal including identification information of the user device 140 as well as a duplicate ultrasound signal.
  • a signal including identification information of the user device 140 may be expressed in terms of a user device identification signal, and the identification information of the user device 140 may be a telephone number of the user device 140 or a user device (or user set separately). It may include information such as an ID (identifier) of the (140).
  • the user device identification signal may be an ultrasound signal having the same characteristics and may further include identification information of the user device 140 in addition to the ultrasound signal.
  • the user device 140 may alternately transmit the duplicate ultrasound signal and the user device identification signal.
  • the duplicate ultrasound signal and the user device identification signal may be transmitted through the speaker of the user device 140.
  • the duplicate ultrasound signal and the user device identification signal may be received by the ultrasound receiver.
  • the duplicate ultrasound signal may include identification information of the user device 140. That is, the duplicated ultrasound signal may be a signal including information such as a telephone number of the user device 140 or an ID (identifier) of the user device (or user) 140 separately set in the received ultrasound signal instead of a simple duplicated signal. .
  • the ultrasound receiver determines the position of the user device 140 based on the ultrasound signal and the user device identification signal, and transmits the second location information of the user device 140 to the mobile commerce service providing device 120.
  • the location information of the user device may be determined in consideration of the time for generating the duplicate ultrasound signal of the user device 140 and the time for generating the user device identification signal.
  • the ultrasound receiver may obtain identification information of the user based on the user device identification signal and transmit the identification information to the mobile commerce service providing apparatus 120.
  • the mobile commerce service providing apparatus 120 may provide the mobile commerce service to the user through the user device 140 based on the secondary location information of the user device 140 and the identification information of the user.
  • a third position determination procedure may be performed to synchronize the BLE implemented in the user device 140 with the ultrasonic transmitter / ultrasound receiver 100 in time and to determine position information of the user device 140 in a third manner. have.
  • synchronization and temporal synchronization between the BLE module of the ultrasonic transmitter / ultrasound receiver 100 and the BLE module of the user device 140 and the position determination of the user device 140 based on BLE may be performed.
  • synchronization may be performed to synchronize the BLE module implemented in the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasound receiver 100 (or a BLE module implemented separately) based on external GPS. . If the external GPS-based synchronization is impossible, time synchronization may be possible using BLE's internet protocol service profile (IPSP) based on the absolute time of the user device 140.
  • the user device 140 may transmit a signal for time synchronization through the speaker of the user device 140.
  • the position determination of the user device 140 may be performed based on the BLE module.
  • FIG. 2 is a flowchart illustrating a primary position determination procedure and a secondary position determination procedure according to an embodiment of the present invention.
  • FIG. 2 a method for a primary position determination procedure and a secondary position determination procedure is disclosed.
  • a primary location determination procedure is performed to determine the presence of a user located within a predetermined distance (in a mobile commerce service area) based on a POS or a sales stand in a store (step S200).
  • the ultrasonic transmitter and the ultrasonic receiver 100 may be implemented in a store.
  • the ultrasound transmitter and the ultrasound receiver 100 may primarily perform a first location determination procedure for determining a location of a user in a store.
  • the ultrasound transmitter and the ultrasound receiver 100 may transmit and receive an ultrasound signal to determine a location of a user located in a critical area (or a mobile commerce service area) based on a specific location in a store.
  • the ultrasonic transmitter and the receiver 100 may be installed at a POS device or a merchandise in a store to perform a primary position determination procedure using ultrasonic waves.
  • the location information of the user generated as a result of the primary location determination procedure may be transmitted to the mobile commerce service providing apparatus 120.
  • the secondary position determination procedure is performed (step S210).
  • the ultrasonic transmitter may transmit an ultrasonic signal.
  • the user device 140 may receive the ultrasound signal and transmit the duplicate ultrasound signal again.
  • the user device 140 may transmit a user device identification signal including identification information of the user device 140.
  • the location information of the user generated as a result of the secondary location determination procedure may be transmitted to the mobile commerce service providing apparatus 120.
  • step S220 It is determined whether or not BLE is synchronized.
  • the time synchronization between the BLE module implemented in the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 (or the BLE device implemented in a separate store) is performed to perform the third position determination procedure. It can be determined whether it is turned off. If there is no synchronization between the BLE modules, time synchronization based on IPSP of GPS and BLE may be performed.
  • the third position determination procedure is performed (step S230).
  • the position determination of the user device 140 may be performed based on the BLE module after synchronization.
  • FIG. 3 is a flowchart illustrating a secondary position determination procedure according to an embodiment of the present invention.
  • the user device 140 may execute the installed mobile commerce application (step S300).
  • the user device 140 may receive the ultrasonic signal transmitted by the ultrasonic transmitter through the microphone (step S310).
  • the user device 140 may transmit a duplicate ultrasound signal and a user device identification signal obtained by copying the ultrasound signal through the speaker (step S320).
  • the duplicate ultrasound signal may include identification information of the user device 140.
  • the duplicate ultrasound signal may be a signal including information such as a phone number of the user device 140 or an ID (identifier) of a user device (or user) 140 separately set in the received ultrasound signal instead of a simple duplicate signal.
  • the user device 140 may periodically transmit the user device identification signal including the duplicated ultrasound signal and the identification information of the user device 140.
  • FIG. 4 is a flowchart illustrating a third position determination procedure according to an embodiment of the present invention.
  • step S400 it may be determined whether synchronization between the BLE module of the user device 140 and the BLE module in the ultrasound transmitter / ultrasonic receiver 100 is performed.
  • the position of the user device 140 may be measured based on communication between the BLE module of the user device 140 and the BLE module in the ultrasound transmitter / ultrasonic receiver 100 (step S440).
  • step S410 it is determined whether GPS-based synchronization is possible.
  • step S420 If GPS-based synchronization is possible, a GPS-based synchronization procedure is performed (step S420).
  • the time synchronization between the BLE module of the user device 140 and the BLE module in the ultrasonic transmitter / ultrasonic receiver 100 may be matched based on GPS.
  • an IPSP-based synchronization procedure is performed (step S430).
  • the time synchronization between the BLE module of the user device 140 and the BLE module in the ultrasonic transmitter / ultrasonic receiver 100 may be matched based on the IPSP.
  • the position of the user device 140 may be measured based on communication between the BLE module of the user device 140 and the BLE module in the ultrasonic transmitter / ultrasound receiver 100 (step S440).
  • the user device 140 may transmit a BLE signal, the location of the user device 140 based on the communication between the BLE module of the user device 140 and the BLE module of the ultrasonic transmitter / ultrasonic receiver 100. Information can be obtained.
  • FIG. 5 is a conceptual diagram illustrating an ultrasonic distance measuring method according to an exemplary embodiment of the present invention.
  • the ultrasound transmitter may transmit an ultrasound signal by generating a predetermined number of tones in a specific ultrasound frequency band (for example, 30 kHz).
  • the transmitted ultrasound signal may be reflected back to an object such as a person as a wavelength traveling at about 340 m / sec and input to the ultrasound receiver.
  • the distance of the reflector may be measured based on a time difference between the transmitted ultrasonic signal and the reflected wave of the transmitted ultrasonic signal.
  • the ultrasonic receiver may receive the reflected wave of the ultrasonic transmitter.
  • the distance of the user may be measured based on the transmission time of the ultrasound signal and the reception time of the ultrasound signal.
  • the mobile commerce service may be provided to the user through the user device.
  • the location of the user may be further specified through additional location measurement.
  • FIG. 6 is a conceptual diagram illustrating a replica ultrasound signal according to an embodiment of the present invention.
  • FIG. 6 a replica ultrasound signal transmitted by a user device is disclosed.
  • the user device may receive an ultrasound signal transmitted through a microphone and transmit a duplicate ultrasound signal through a speaker.
  • the duplicated ultrasound signal may include identification information of the user device.
  • the duplicate ultrasound signal may be a signal including identification information such as a phone number of the user device 140 or an ID (identifier) of the user device 140 (or a user) set separately in the received ultrasound signal instead of a simple duplicate signal.
  • the duplicated ultrasound signal may be defined as a simple duplicated signal for the ultrasonic signal transmitted by the ultrasonic transmitter, and separately, a user device identification signal including identification information of the user device 140 may be defined. have.
  • the user device identification signal may also be an ultrasound signal and may include identification information of the user device 140.
  • the user device 140 may transmit the duplicate ultrasound signal and the user device identification signal by setting a transmission period for the duplicate ultrasound signal and the user device identification signal. For example, the user device 140 may repeatedly transmit the replica ultrasound signal and the user device identification signal alternately.
  • the ultrasound receiver may recognize who the user is based on the identification information of the user device 140, and the mobile commerce service providing device 120 may provide a mobile commerce service based on the identification information of the user device.
  • Identification information of the user device may be transmitted in the form of a Morris code or ASCII code.
  • the distance using the ultrasound may be calculated by excluding an average processing time for generating the duplicate ultrasound signal and the user device identification signal in the user device 140.
  • FIG. 7 is a conceptual diagram illustrating a third position determination procedure according to an embodiment of the present invention.
  • the time synchronization between the BLE module of the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 is aligned, and for determining position information of the user device 140 in a third manner.
  • a third position determination procedure can be performed.
  • synchronization may be performed to synchronize the BLE module implemented in the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 (or a BLE module implemented separately) based on external GPS. have. If the external GPS-based synchronization is impossible, time synchronization may be possible using BLE's internet protocol service profile (IPSP) based on the absolute time of the user device 140.
  • the user device 140 may transmit a signal for time synchronization through the speaker of the user device 140. After synchronization, the position determination of the user device 140 may be performed based on the BLE module.
  • FIG. 8 is a conceptual diagram illustrating a method of generating an ultrasonic signal according to an embodiment of the present invention.
  • FIG. 8 illustrates a method of identifying a user device by dividing a band of an ultrasound signal when the ultrasound transmitter / ultrasound receiver communicates with the user device based on the ultrasound signal.
  • the ultrasound signal band 800 may be divided into a plurality of bands, and each of the divided ultrasound signal bands may be allocated as a radio resource for one user device 140. For example, when identification information of the user device 140 is obtained through the secondary position determination procedure, the ultrasound signal band uniquely allocated to the user device 140 based on the identification information of the user device 140 may be obtained. Ultrasound can be transmitted.
  • the ultrasonic transmitter may allocate the ultrasonic split signal band to the user device 140 after receiving the identification information from the user device 140.
  • the ultrasound transmitter may determine the ultrasound signal band to be allocated to the user device 140 in consideration of the number of user devices 140 to communicate with and the allocation of the current ultrasound signal band.
  • the ultrasound transmitter After receiving the identification information of the user device 140, the ultrasound transmitter communicates with the user device 140 based on the ultrasonic split signal band allocated to the user device 140 by the user device 140, and the user device 140. ) Can be measured.
  • the user device 140 may receive information on the allocated ultrasound divided signal band and transmit the duplicated ultrasound signal and the user device identification information through the allocated ultrasound divided signal band.
  • the ultrasonic transmitter / ultrasound receiver 100 may continuously track the position of the user device 140 based on the ultrasonic signal transmitted through the allocated ultrasonic split signal band.
  • the ultrasound transmitter / ultrasound receiver 100 may determine the number of user devices 140 located in the mobile commerce service area through a primary position determination procedure. The ultrasound transmitter / ultrasound receiver 100 may change the allocated ultrasound divided signal band based on the number of user devices 140.
  • the entire ultrasonic signal band 800 may be used to communicate with the user device 140 without any separate division. That is, if x or less, when different transmission periods are set to each other, since the collision does not occur much in the communication between the x user equipment 140 and the ultrasonic transmitter / ultrasonic receiver 100 separate ultrasonic waves The division of the signal band 800 may not be performed.
  • the division of the ultrasonic signal band 800 may be performed.
  • the ultrasonic signal band 800 is divided into two parts so that the first ultrasonic split signal band and the first ultrasonic split signal band 800 are divided. It can be divided into two ultrasonic split signal bands.
  • one half of the user device 140 communicates with the ultrasonic transmitter / ultrasound receiver 100 via the first ultrasonic split signal band and the other half of the user device 140 uses the second ultrasonic split signal band. It can communicate with the ultrasonic transmitter / ultrasonic receiver 100 through.
  • the ultrasonic signal band is divided into three parts so that the first ultrasonic split signal band and the second ultrasonic split signal band are divided. And a third ultrasonic splitting signal band.
  • one third of the user device 140 communicates with the ultrasonic transmitter / ultrasound receiver 100 via the first ultrasonic split signal band and another third of the user device 140 uses the second ultrasonic split signal band.
  • the third transmitter may communicate with the ultrasound transmitter / ultrasound receiver 100 and the other third of the user device 140 may communicate with the ultrasound transmitter / ultrasound receiver 100 through the third ultrasonic split signal band.
  • the possibility of collision that may occur in the ultrasonic signal-based communication may be reduced by dividing the ultrasonic signal band.
  • the ultrasonic transmitter / ultrasound receiver 100 and the mobile commerce service providing apparatus 120 assign a virtual identifier for the user device 140 to identification information of the actual user device 140 for each band. Can be managed. Also, the ultrasound transmitter / ultrasound receiver 100 may determine an ultrasound signal band in which the user device 140 allocated for each virtual ID operates.
  • the ultrasonic transmitter / ultrasonic receiver 100 may be assigned to each of the user devices 1 to 5.
  • Each of the virtual ID1 to the virtual ID5 may be allocated to the first ultrasound divided signal band.
  • the ultrasound transmitter / ultrasound receiver 100 may allocate each of the virtual ID 6 to the virtual ID 10 to each of the user devices 6 to 10 and allocate the second ultrasonic split signal band.
  • FIG. 9 is a conceptual diagram illustrating an operation of the mobile commerce service providing apparatus 120 according to an embodiment of the present invention.
  • FIG. 9 a mobile commerce service operation in consideration of identification information of a user of the mobile commerce service providing apparatus 120 is started.
  • the mobile commerce service providing apparatus 120 may provide a mobile commerce service for the user device 140 based on a virtual ID mapped with identification information of the user device 140.
  • the mobile commerce service providing apparatus 120 may provide a mobile commerce service by grouping user devices according to membership levels.
  • the mobile commerce service providing apparatus 120 may provide a mobile commerce service 1 915 to a member of a grade 1 910, and a mobile commerce service 2 925 to a member of a grade 2 920.
  • the mobile commerce service 3 935 may be provided to members of the grade 3 930.
  • the mobile commerce service 1 915 may be a discount rate 10% coupon providing service
  • the mobile commerce service 2 925 may be a discount rate 20% coupon providing service
  • the mobile commerce service 3 935 may be a discount rate 30% coupon providing service.
  • the mobile commerce service providing apparatus 120 classifies at least one user device 140 corresponding to the first-class member into group 1 based on the identification information of the user, and at least one user device 140 corresponding to the second-class member. ) Can be classified into group 2, and at least one user device 140 corresponding to the third-class member can be classified into group 3.
  • the mobile commerce service providing apparatus 120 After the classification, the mobile commerce service providing apparatus 120 provides the mobile commerce service 1 915 to the user device 140 included in the group 1, and the mobile commerce service 2 (the user commerce 140 included in the group 2). 925, and the mobile commerce service 3 935 to the user device 140 included in the group 3.
  • the data for the mobile commerce service may be masked by an identifier according to the membership grade.
  • data for mobile coverage service 1 915 may be masked by identifier 1 that only user device 140 included in group 1 can decode.
  • data for mobile coverage service 1 915 can only be decoded by user device 140 included in group 1.
  • the data for mobile coverage service2 925 may be masked by an identifier2 that only user equipment 140 included in group2 can decode.
  • data for mobile coverage service2 925 can be decoded only by user device 140 included in group2.
  • the mobile commerce service providing apparatus 120 may consider the identification information of the user device 140.
  • the user device 140 may be included in a specific group.
  • the mobile commerce service providing apparatus 120 may provide a mobile cover service by classifying a service for each grade and an unconcerned grade service.
  • the grade-specific service is a service provided in consideration of the grade of the user device 140
  • the grade unconcerned service is a service provided without considering the grade of the user device 140.
  • the mobile commerce service providing apparatus 120 may transmit data for a mobile commerce service by masking with an identifier for each grade in consideration of the grade of the user device 140 as described above.
  • the mobile commerce service providing apparatus 120 may not consider the rating of the user device as described above in the case of the unconcerned rating service, and may transmit data for the mobile commerce service without masking based on the class identifier.
  • the mobile commerce service providing apparatus 120 may manage so that information on the mobile commerce service is not unnecessary and redundantly transmitted to the same user device 140.
  • the mobile commerce service providing apparatus 120 may periodically transmit information for a mobile commerce service. In this case, if the user is located in front of the POS, the sales desk is long, the user may continuously receive information for the mobile commerce service duplicated, and the fatigue of the user may be increased due to the continuous transmission of the same information. . Therefore, according to an embodiment of the present invention, when the mobile commerce service providing apparatus 120 is predicted that the information for the mobile commerce service is transmitted at least equal to the set number of times by predicting the number of times the user receives the information, the corresponding user device 140 ) May stop the transmission of information for the mobile commerce service.
  • the mobile commerce service providing apparatus 120 may calculate a time in which the user device 140 stays in a predetermined area.
  • the location of the user device 140 may be tracked based on the ultrasonic transmitter / ultrasound receiver 100, and the mobile commerce service providing device 120 may calculate a time for which the user device stays in a predetermined area.
  • the mobile commerce service providing apparatus 120 may determine the number of times the mobile commerce service information is transmitted to the user device in consideration of the time at which the user device stays in a certain area and a transmission cycle of information for mobile commerce service (hereinafter, referred to as mobile commerce service information). You can predict it.
  • the prediction value of the number of times the mobile commerce service information is transmitted to the user device may be expressed in terms of the number of predictions of the mobile commerce service information transmission.
  • the mobile commerce service providing apparatus 120 may set the maximum number of information transmissions, and may limit the transmission of information for the mobile commerce service to the user device 140 according to the set maximum number of information transmissions.
  • the mobile commerce service providing apparatus 120 may manage information about a time in which each of the user devices 1 to 5 stays in a predetermined area (hereinafter, referred to as a mobile commerce service area) where the mobile commerce service can be received. It may be assumed that user device 1 stays in the mobile commerce service area for 5 minutes, user device 2 for 4 minutes, user device 3 for 3 minutes, user device 4 for 2 minutes, and user device 5 for 1 minute.
  • the mobile commerce service providing apparatus 120 may predict the mobile commerce service information transmission of the user device 1 twice, and the mobile commerce service information transmission prediction number of the user device 2 may be Two times, the mobile commerce service information transmission prediction number of the user device 3 can be determined once, the mobile commerce service information transmission prediction number of the user device 4 is determined once, and the mobile commerce service information transmission prediction number of the user device 5 can be determined as 0 times. .
  • the mobile commerce service providing apparatus 120 may transmit the mobile commerce service information only to the user device 3, the user device 4, and the user device 5 except the user device 1 and the user device 2. .
  • the number of times of information transmission for the mobile commerce service may be actually stored and managed in a database. That is, the database may store the number of times of transmitting information for the mobile commerce service for each user device, and the mobile commerce service providing apparatus 120 considers the number of times of transmitting information for the mobile commerce service for each user device stored in the database. It may be determined whether to transmit information for the mobile commerce service to the device.
  • the database of the mobile commerce service providing apparatus 120 stores the actual number of transmissions so that the mobile commerce service information number of the user device 1 is twice, the mobile commerce service information transmission number of the user device 2 is twice, and the user device 3
  • the number of times of transmitting mobile commerce service information of the user may be stored once, the number of times of transmitting mobile commerce service information of the user device 4 may be stored, and the number of times of transmitting mobile commerce service information of the user device 5 may be zero. If the maximum number of times of transmitting information is set, the mobile commerce service providing apparatus 120 may transmit the mobile commerce service information only to the user device 3, the user device 4, and the user device 5 except the user device 1 and the user device 2. .
  • the information about the number of times of receiving the mobile commerce service information may be transmitted by the user device 140 to the mobile commerce service providing apparatus 120.
  • the user device 140 may transmit an acknowledgment signal in response to the mobile commerce service information.
  • the ACK signal transmitted by the user device 140 may include information on the number of times of receiving the corresponding mobile commerce service information.
  • the ACK signal may include a 2-bit mobile commerce service information reception count field.
  • the service information receiving number field means receiving the mobile commerce service information once, and when the value of the service information receiving field is '01', the service information receiving number Field means 2 times reception of mobile commerce service information.
  • the value of the service information reception frequency field is '10', it means 3 times reception of mobile commerce service information, and the value of the service information reception frequency field is '11'. ', May mean four receptions of mobile commerce service information.
  • the mobile commerce service providing apparatus 120 may additionally determine whether to provide mobile commerce service information based on the ACK signal.
  • the user device 140 may directly set the maximum number of receptions of the mobile commerce service information, and do not additionally transmit the corresponding mobile commerce service information through the ACK signal transmitted by the user device 140 according to the set maximum number of receptions.
  • Information to request to speak may be transmitted.
  • the user device 140 may transmit an ACK signal in response to the mobile commerce service information.
  • the ACK signal transmitted by the user device 140 may additionally include bit information indicating not to transmit the mobile commerce service information. For example, when the value of the bit indicating not to transmit the mobile commerce service information is 1, the mobile commerce service providing apparatus 120 may not additionally transmit the mobile commerce service information. On the contrary, when the value of the bit indicating not to transmit the mobile commerce service information is 0, the mobile commerce service providing apparatus 120 may additionally transmit the mobile commerce service information.
  • the mobile commerce service providing apparatus 120 may determine the transmission cycle of mobile commerce service information based on the number of user devices 140 located in the mobile commerce service area. That is, when there are relatively many user devices 140 located in the mobile commerce service area, the waiting time is increased in the mobile commerce service area, and thus, the time for providing the mobile commerce service is also relatively long. Accordingly, the mobile commerce service providing apparatus 120 may provide the mobile commerce service to the user device 140 even when the transmission period of the mobile commerce service information is relatively set. On the other hand, when there are relatively few user devices located in the mobile commerce service area, since the waiting time is shortened in the mobile commerce service area, the time for providing the mobile commerce service is also shortened relatively. Accordingly, the mobile commerce service providing apparatus 120 may provide a mobile commerce service to the user device 140 by setting a relatively short transmission period of the mobile commerce service information.
  • the mobile commerce service providing apparatus 120 may obtain information about the number of user devices 140 located in the mobile commerce service area based on the location information of the user device 140 received from the ultrasonic transmitter / ultrasound receiver 100. Can be.
  • the mobile commerce service providing apparatus 120 may classify the number of the user devices 140 into a predetermined section and determine a transmission period of the mobile commerce service information according to the classified section.
  • the transmission period of the mobile commerce service information according to the number of user devices may be predefined in a table or may be set according to the setting of the mobile commerce service provider. For example, if the number of user devices located in the mobile commerce service area is less than 10, the transmission period of mobile commerce service information is set to 1 minute, and the number of user devices 140 located in the mobile commerce service area is 10.
  • the transmission period of the mobile commerce service information is set to 2 minutes, and when the number of the user devices 140 located in the mobile commerce service area is 20 or more and less than 30, the transmission period of the mobile commerce service information is It can be set to 3 minutes.
  • the unnecessary transmission of unnecessary mobile commerce service information may be limited based on the setting of the transmission period of the adaptive mobile commerce service information.
  • FIG. 10 is a conceptual diagram illustrating a method of determining a target user device to which mobile commerce service information is transmitted according to an embodiment of the present invention.
  • FIG. 10 a method of determining a target user device 1000 to receive mobile commerce service information among user devices located in a mobile commerce service area is disclosed.
  • not all user devices located within the mobile commerce service area may receive the mobile commerce service information because of the large flow population due to the nature of shopping malls and stores. Of all the user devices located in the mobile commerce service area, only the user device waiting for the calculation in front of the sales floor may be selected to transmit the mobile commerce service information as the target user device 1000.
  • Various methods may be performed to determine the target user device 1000 among all the user devices located in the mobile commerce service area. For example, it may be determined whether the user device located in the mobile commerce service area is the target user device 1000 based on the change in the location of the user device. In general, users stand in line in front of the point of sale or POS, and the line is reduced in a certain direction, and then the user and the clerk can meet and perform the calculation process for the product.
  • the mobile commerce service providing apparatus 120 may determine only the user device moving in the direction in which the line is reduced by tracking the moving direction of the user device as the target user device 1000.
  • the mobile commerce service providing apparatus 120 may have information about a direction and an area in which users generally cross the line.
  • the mobile commerce service providing apparatus 120 may continuously receive the image received from the in-store image pickup device, and analyze the received image to determine the direction and area in which the users cross the line in the store. Information can be obtained.
  • the mobile commerce service providing apparatus 120 targets a user device that moves in a line decreasing direction among all the user devices located in the mobile commerce service area based on information on the direction and area where users generally cross the line. It may be determined by the device 1000.
  • the mobile commerce service providing apparatus 120 may determine a user device having a movement less than a predetermined distance for a predetermined time in the mobile commerce service area of the user device as the target user device 1000.
  • the mobile commerce service providing apparatus 120 may perform the above determination under the assumption that a user device having a movement below a certain speed among the user devices located in the mobile commerce service area is a user device that moves for calculation as a POS or a sales floor.
  • the mobile commerce service providing apparatus 120 may calculate a moving speed in the mobile commerce service area for each user device to determine a user device having a moving speed of less than or equal to a threshold speed as the target user device 1000.
  • the mobile commerce service providing apparatus 120 determines whether the user device receives the mobile commerce service information, and if there is a user device that does not receive the mobile commerce service information of the user device, The clerk can be notified so that the user can be provided with mobile commerce service.
  • the user device may not be provided with the mobile commerce service and the user may immediately perform a calculation procedure for the cashier and the product.
  • the mobile commerce service providing apparatus 120 may select a user device which has not been provided with the mobile commerce service among the user devices, and inform the user of the mobile commerce service through a cashier.
  • a separate signal may be transmitted to a user device of a user who performs a calculation procedure with a cashier in the mobile commerce service area to check whether the mobile commerce service information is received.
  • the mobile commerce service server may transmit a mobile commerce service information reception confirmation request message to a user device of a user who performs a calculation procedure with a cashier.
  • the mobile commerce service information reception confirmation request message may include information for confirming reception of the mobile commerce service information.
  • the user device may receive the mobile commerce service information reception confirmation request message and transmit a response message to the mobile commerce service information reception confirmation request message.
  • the response message may include information on whether to receive the mobile commerce service information. When the response message indicates the reception of the mobile commerce service information, it is not necessary to transmit information on the mobile commerce service by an additional additional clerk.
  • the mobile commerce service providing apparatus may notify the salesperson of the clerk that the user has not received the information on the mobile commerce service.
  • the clerk may receive a message indicating the non-receipt of the information about the mobile commerce service of the user through the sales device, and may directly orally transmit the information about the mobile commerce service to the user.
  • information on different mobile commerce services may be provided for each area within a store.
  • a plurality of the above-described ultrasonic transmitter / ultrasound receiver 100 may be implemented in a store.
  • Each of the plurality of ultrasonic transmitters / ultrasound receivers 100 may be individually installed at a plurality of locations within a store to identify a user device located in an area within a specific store.
  • each of the four locations within the store may be provided with an ultrasonic transmitter 1 / ultrasonic receiver 1, an ultrasonic transmitter 2 / ultrasonic receiver 2, an ultrasonic transmitter 3 / ultrasonic receiver 3, and an ultrasonic transmitter 4 / ultrasonic receiver 4.
  • the ultrasonic transmitter 1 / ultrasonic receiver 1 is installed to provide mobile commerce service information related to the first product in the first zone in the store, and the ultrasonic transmitter 2 / ultrasonic receiver 2 is mobile related to the second product in the second zone in the store.
  • Installed to provide commerce service information an ultrasonic transmitter 3 / ultrasound receiver 3 is installed to provide mobile commerce service information for a third product in a third zone in the store, and an ultrasonic transmitter 4 / ultrasound receiver 4 is installed in the store It may be installed to provide mobile commerce service information related to the fourth product in the fourth zone.
  • the user device located in the first zone receives the mobile commerce service information related to the first product
  • the user device located in the second zone receives the mobile commerce service information related to the second product, and located in the third zone.
  • the user device may receive mobile commerce service information related to the third product
  • the user device located in the fourth zone may receive mobile commerce service information related to the fourth product.
  • FIG. 11 is a block diagram illustrating a mobile commerce service providing apparatus 120 according to an embodiment of the present invention.
  • the mobile commerce service providing apparatus 120 may be implemented in the form of a web server, a database server, a proxy server, or the like.
  • the mobile commerce service providing apparatus may be provided with one or more of a network load balancing mechanism, or various software for allowing the service apparatus to operate on the Internet or another network, and may be implemented as a computerized system.
  • the network may also be an http network, and may be a private line, an intranet, or any other network.
  • the connection between the mobile commerce service providing device 120 and the user device 140 may be connected to a secure network so that data is not attacked by any hacker or other third party.
  • the service providing apparatus may include a plurality of database servers, and may be implemented in such a manner that the database server is separately connected to the service providing apparatus through any type of network connection including a distributed database server architecture.
  • the mobile commerce service providing apparatus 120 may include a communication unit 1110, an input unit 1120, a storage unit 1130, an output unit 1140, and a controller 1150.
  • the communication unit 1110 may be implemented to communicate with any component inside or any at least one terminal outside through a wired / wireless communication network.
  • the communication unit 1110 may be implemented to transmit and receive data with the ultrasonic transmitter / receiver and to directly transmit and receive data with the user device 140.
  • any external terminal may include an ultrasonic transmitter / ultrasound receiver 100, a POS terminal, a user device 140, and the like.
  • wireless Internet technologies include wireless local area network (WLAN), digital living network alliance (DLNA), Wibro, Wimax, high speed downlink packet access (HSDPA), and high speed uplink (HSUPA).
  • the communication unit 1110 transmits and receives data according to at least one wireless Internet technology in a range including the Internet technologies not listed above.
  • near field communication technologies include Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), Zigbee, near field communication (NFC), and ultrasonic communication (ultrasound communication).
  • RFID radio frequency identification
  • IrDA infrared data association
  • UWB ultra wideband
  • NFC near field communication
  • ultrasonic communication ultrasonic communication
  • USC visual light communication
  • Wi-Fi Wi-Fi Direct
  • the wired communication technology may include power line communication (PLC), universal serial bus (USB) communication, Ethernet, serial communication, optical / coaxial cable, and the like.
  • the input unit 1120 may be implemented to receive at least one of a command, a selection, data, and information of a user who operates the mobile commerce service providing apparatus.
  • the input unit may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions.
  • the input unit 1120 may be implemented for input of the maximum number of information transmission, input for mobile commerce service content, and the like.
  • the input unit 1120 may include a key pad, a dome switch, a touch pad (for example, a contact capacitive method, a pressure resistive film method, an infrared sensing method, a surface ultrasonic conduction method, and an integral type). Tension measurement method, piezo effect method, etc.), touch screen, jog wheel, jog switch, jog shuttle, mouse, stylus pen, touch pen, etc.
  • a touch pad for example, a contact capacitive method, a pressure resistive film method, an infrared sensing method, a surface ultrasonic conduction method, and an integral type.
  • Tension measurement method, piezo effect method, etc. touch screen
  • jog wheel jog switch
  • jog shuttle mouse
  • stylus pen touch pen
  • touch pen etc.
  • Various devices of can be used.
  • the output unit 1140 is formed in the form of a touch screen, some or all of the functions of the input may be performed through the output unit 1140.
  • the storage unit 1130 may be implemented to store data and programs necessary for the operation of the mobile commerce service providing apparatus 120.
  • the storage unit 1130 may store a plurality of application programs or applications that are driven by the mobile commerce service providing apparatus 120, data for operating the user device, and instructions. At least some of these applications may be downloaded from an external service providing apparatus through wireless communication.
  • the application program may be stored in the storage 1130 and installed on the user device 140, and may be driven by the controller 1150 to perform an operation (or function) of the user device 140.
  • the application may be the mobile commerce application described above.
  • the storage unit 1130 may include a flash memory type, a hard disk type, a multimedia card micro type, and a card type memory (eg, secure digital (SD). ), Magnetic memory, magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable (EPROM) It may include at least one storage medium of Programmable Read-Only Memory (PROM) and Programmable Read-Only Memory (PROM).
  • a flash memory type e.g, a hard disk type, a multimedia card micro type, and a card type memory (eg, secure digital (SD).
  • SD secure digital
  • Magnetic memory magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable (EPROM)
  • PROM Programmable Read-Only Memory
  • PROM Programmable Read-Only Memory
  • the output unit 1140 may be variously controlled, such as various menu screens for controlling the mobile commerce service providing apparatus 120 using a user interface and / or a graphic user interface stored in the storage unit 1130 under the control of the controller 1150.
  • the content can be displayed.
  • the content displayed on the output unit 1140 includes various text or image data (including various information data) and a menu screen including data such as icons, list menus, combo boxes, and the like.
  • the output unit 1140 may be a touch screen.
  • a touch sensor for detecting a user's touch gesture may be included.
  • the touch sensor may be one of various types such as capacitive, pressure sensitive, piezoelectric, and the like.
  • the touch coordinates are calculated by sensing the minute electricity excited by the user's human body when a part of the user's body is touched by the touch screen surface.
  • a pressure-sensitive type two electrode plates are embedded in the touch screen, and when the user touches the screen, the upper and lower electrode plates of the touched position are in contact with each other, and current flows, and the current is sensed to calculate touch coordinates.
  • the mobile commerce service providing apparatus may support a pen input function, and in this case, a gesture of a user using an input means such as a pen may be detected instead of a part of the user's body.
  • the mobile commerce service providing apparatus 120 may include a magnetic field sensing sensor for detecting a magnetic field changed by a coil inside the stylus pen. In this case, not only the user's touch gesture but also the user's proximity gesture such as hovering may be detected.
  • the output unit 1140 may include a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display.
  • LCD liquid crystal display
  • TFT LCD thin film transistor liquid crystal display
  • OLED organic light-emitting diode
  • flexible display a liquid crystal display
  • 3D Display 3D Display
  • E-ink display e-ink display
  • LED Light Emitting Diode
  • the controller 1150 may be implemented for the operation of the above-described mobile commerce service providing apparatus.
  • the controller 1150 executes the overall control function of the mobile commerce service providing apparatus by using the program and data stored in the storage 1130.
  • the control unit may include random access memory (RAM), read only memory (ROM), central processing unit (CPU), graphic processing unit (GPU), and bus, and the RAM, ROM, CPU, GPU, etc. Can be connected.
  • the CPU may access the storage unit 1130 to perform booting using an operating system stored in the storage unit 1130, and various operations using various programs, contents, data, etc. stored in the storage unit 1130. Can be performed.
  • the controller 1150 may receive location information of the user device 140 from the ultrasound transmitter / receiver 100 and provide a mobile commerce service according to the location of the user device 140. In addition, the controller 1150 may provide a mobile commerce service suitable for a user class based on the identification information of the user device 140. In addition, the controller 1150 may transmit the mobile commerce service information to the user device 140 in consideration of the time when the user device 140 stays in a predetermined area and a transmission period of information for mobile commerce service (hereinafter, referred to as mobile commerce service information). The mobile commerce service information may be transmitted to the user device 140 by predicting the number of transmissions.
  • controller 1150 may be implemented to control operations of the communication unit 1110, the input unit 1120, the storage unit 1130, and the output unit 1140.
  • the user device 140 and the mobile commerce service providing device 120 can be written as a computer program, and codes and code segments constituting the computer program can be easily inferred by a computer programmer in the art. Can be.
  • the computer program may be stored in a computer readable media and may be read and executed by a computer or a user device according to an embodiment of the present invention to implement a user device.
  • the information storage medium includes a magnetic recording medium, an optical recording medium and a carrier wave medium.
  • the computer program implementing the user device according to an embodiment of the present invention may be stored and installed in internal memory, such as the mobile commerce service providing device 120 and the user device 140.
  • the mobile commerce service providing apparatus 120 according to an embodiment of the present invention, the mobile commerce service providing apparatus 120 and an external memory such as a smart card storing and installing a computer program implementing the user device 140 through an interface.
  • the user device 140 or the like.
  • the embodiment of the present invention provides the user device 140 through a primary position determination procedure, a secondary position determination procedure, and a tertiary position determination procedure based on the ultrasonic transmitter / ultrasound receiver 100 and the BLE module.
  • Location information when the user is located at a distance adjacent to the POS or the sales floor, the mobile commerce service may be provided to the user device 140.
  • the user may receive information helpful for product payment through the mobile commerce service before the product is calculated through the user device 140.
  • the embodiment of the present invention may divide and use an ultrasonic signal band for communication based on the ultrasonic transmitter / ultrasound receiver 100 according to the number of user devices 140 as described above. By using this method, it is possible to prevent a collision between communications due to an increase in user devices.
  • the mobile commerce service providing apparatus 120 may allow the user device 9140 to stay within a predetermined area so that the mobile commerce service information is not continuously transmitted to the user device 140. Predicting the number of times the mobile commerce service information is transmitted to the user device 140 in consideration of the time and the transmission period of the mobile commerce service information, and further transmitting the mobile commerce service information in consideration of the estimated number of transmission of the mobile commerce service information. You can stop. Accordingly, the user device may not be continuously receiving duplicate mobile commerce service information.
  • the present invention is to determine the location of the user device in the store based on a plurality of location determination procedures to provide the mobile commerce service information to the user device located in a specific location (for example, POS, the critical area based on the sales floor) in the store
  • the user receives mobile commerce service information through the user device before the payment process for the product, and proceeds with the payment process based on the provided mobile commerce service information to separate the services that can be provided to the user in the payment process. It provides benefits to the user by providing the clerk without oral delivery to the clerk, and the clerk can proceed with the fast payment process for the product purchased by the clerk, and is widely used in the field of user device, product sales, service providing device, etc. Can be used.

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Abstract

La présente invention concerne un appareil de service de commerce mobile, un procédé de service de commerce mobile utilisant un appareil d'émission/réception ultrasonore, et un support d'enregistrement dans lequel est enregistré un programme informatique. Autrement dit, la présente invention peut mesurer une position d'un équipement utilisateur à de multiples reprises, à l'aide d'un émetteur-récepteur ultrasonore, d'un module BLE, etc..., et fournir un service de commerce mobile à un équipement utilisateur situé dans une zone de fourniture de service de commerce mobile sur la base d'informations sur la position mesurée de l'équipement utilisateur. Par conséquent, la présente invention peut fournir individuellement un utilisateur, sur la base de mobile par un équipement utilisateur, en informations personnalisées requises pour l'achat d'un produit et le processus de paiement de l'utilisateur.
PCT/KR2016/007474 2015-09-08 2016-07-11 Appareil de services de commerce mobile, procédé de service de commerce mobile utilisant un appareil d'émission/réception ultrasonore, et support d'enregistrement dans lequel est enregistré un programme informatique WO2017043749A1 (fr)

Applications Claiming Priority (2)

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KR1020150127209A KR102535038B1 (ko) 2015-09-08 2015-09-08 모바일 커머스 서비스 장치, 초음파 송수신 장치를 이용한 모바일 커머스 서비스 방법 및 컴퓨터 프로그램이 기록된 기록매체
KR10-2015-0127209 2015-09-08

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WO2017043749A1 true WO2017043749A1 (fr) 2017-03-16

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Cited By (2)

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