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WO2013036037A3 - 개인의 지출내역을 이용한 카드 마케팅 방법 및 시스템 - Google Patents

개인의 지출내역을 이용한 카드 마케팅 방법 및 시스템 Download PDF

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Publication number
WO2013036037A3
WO2013036037A3 PCT/KR2012/007142 KR2012007142W WO2013036037A3 WO 2013036037 A3 WO2013036037 A3 WO 2013036037A3 KR 2012007142 W KR2012007142 W KR 2012007142W WO 2013036037 A3 WO2013036037 A3 WO 2013036037A3
Authority
WO
WIPO (PCT)
Prior art keywords
card
individual
expenditures
benefits
marketing
Prior art date
Application number
PCT/KR2012/007142
Other languages
English (en)
French (fr)
Other versions
WO2013036037A2 (ko
Inventor
김정엽
Original Assignee
주식회사 케이티
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 케이티 filed Critical 주식회사 케이티
Priority to US14/343,563 priority Critical patent/US20140222535A1/en
Publication of WO2013036037A2 publication Critical patent/WO2013036037A2/ko
Publication of WO2013036037A3 publication Critical patent/WO2013036037A3/ko

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/03—Credit; Loans; Processing thereof
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

본 발명은 결제에 사용되는 신용카드, 체크 카드 등 각종 금융 카드의 가맹점에 대한 혜택 정보를 제휴된 모든 카드사들로부터 수집하여 관리하고, 개인의 각 가맹점에서의 금융카드, 현금, 뱅킹 등의 지출내역에 대하여, 자사 카드와 타사 카드의 구분없이 카드별 혜택량을 산출해 혜택량이 많은 최적의 카드를 추천하고, 이를 광고와 연결하거나 신규 카드 발급으로의 유인 등을 통하여 카드 마케팅을 효과적으로 실현할 수 있는 카드 마케팅 방법 및 시스템에 관한 것이다.
PCT/KR2012/007142 2011-09-07 2012-09-06 개인의 지출내역을 이용한 카드 마케팅 방법 및 시스템 WO2013036037A2 (ko)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US14/343,563 US20140222535A1 (en) 2011-09-07 2012-09-06 Method and system for card marketing using expenditure details of an individual

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020110090594A KR101601880B1 (ko) 2011-09-07 2011-09-07 개인의 지출내역을 이용한 카드 마케팅 방법 및 시스템
KR10-2011-0090594 2011-09-07

Publications (2)

Publication Number Publication Date
WO2013036037A2 WO2013036037A2 (ko) 2013-03-14
WO2013036037A3 true WO2013036037A3 (ko) 2013-05-10

Family

ID=47832707

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2012/007142 WO2013036037A2 (ko) 2011-09-07 2012-09-06 개인의 지출내역을 이용한 카드 마케팅 방법 및 시스템

Country Status (3)

Country Link
US (1) US20140222535A1 (ko)
KR (1) KR101601880B1 (ko)
WO (1) WO2013036037A2 (ko)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101460179B1 (ko) 2012-11-28 2014-11-10 에스케이씨앤씨 주식회사 임시 결제카드 설정 방법 및 이를 적용한 모바일 기기
KR20150022259A (ko) * 2013-08-22 2015-03-04 에스케이씨앤씨 주식회사 결제카드 사용 위치 및 과거 결제 내역에 기반한 모바일 결제카드 추천 방법 및 이를 적용한 관리 서버
KR20150059698A (ko) * 2013-11-22 2015-06-02 모지도코화이어코리아 유한회사 모바일 월렛을 통한 카드 추천과 발급 방법 및 이를 적용한 시스템
US10496964B2 (en) * 2014-04-02 2019-12-03 Facebook, Inc. Routing payments to payment aggregators
CA2906916C (en) * 2014-09-29 2023-03-28 The Toronto-Dominion Bank Systems and methods for administering mobile applications using pre-loaded tokens
KR102580848B1 (ko) * 2015-08-12 2023-09-21 에스케이플래닛 주식회사 사용자 장치, 서비스 제공 장치, pos 단말, 그를 포함하는 결제 시스템, 그의 제어 방법 및 컴퓨터 프로그램이 기록된 기록매체
KR102504309B1 (ko) 2017-10-11 2023-02-28 삼성전자주식회사 카드 추천 정보 제공 방법 및 그 디바이스

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020069040A (ko) * 2001-02-23 2002-08-29 주식회사 클릭밸류 고객성향정보에 따른 신용카드 추천 서비스 장치 및 방법
KR20050046479A (ko) * 2003-11-14 2005-05-18 주식회사 비즈모델라인 가맹점 부가정보 제공 방법 및 시스템과 정보저장매체
KR20090099853A (ko) * 2008-03-18 2009-09-23 김창모 사용자의 최적 카드를 자동 선정하여 승인 처리하는신용카드 결제 시스템 및 신용카드 결제 방법
KR20110054881A (ko) * 2009-11-18 2011-05-25 (주)티엔씨애드컴 신용카드 추천 시스템 및 방법
KR20110089611A (ko) * 2010-02-01 2011-08-09 에스케이마케팅앤컴퍼니 주식회사 사용자 정보 관리 시스템 및 방법

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020046089A1 (en) * 1998-05-08 2002-04-18 Zorn Richard C. Targeted advertising brochure and method for its use
US8615467B2 (en) * 2007-11-07 2013-12-24 International Business Machines Corporation Electronic system for selecting the best card from a collection of consumer credit, debit, and discount cards
US20120010933A1 (en) * 2009-01-21 2012-01-12 Billshrink, Inc. System and method for matching a savings opportunity using third party data

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020069040A (ko) * 2001-02-23 2002-08-29 주식회사 클릭밸류 고객성향정보에 따른 신용카드 추천 서비스 장치 및 방법
KR20050046479A (ko) * 2003-11-14 2005-05-18 주식회사 비즈모델라인 가맹점 부가정보 제공 방법 및 시스템과 정보저장매체
KR20090099853A (ko) * 2008-03-18 2009-09-23 김창모 사용자의 최적 카드를 자동 선정하여 승인 처리하는신용카드 결제 시스템 및 신용카드 결제 방법
KR20110054881A (ko) * 2009-11-18 2011-05-25 (주)티엔씨애드컴 신용카드 추천 시스템 및 방법
KR20110089611A (ko) * 2010-02-01 2011-08-09 에스케이마케팅앤컴퍼니 주식회사 사용자 정보 관리 시스템 및 방법

Also Published As

Publication number Publication date
KR20130027177A (ko) 2013-03-15
US20140222535A1 (en) 2014-08-07
KR101601880B1 (ko) 2016-03-14
WO2013036037A2 (ko) 2013-03-14

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