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WO2011065369A1 - Système de génération de bannière, dispositif de génération de bannière, procédé de génération de bannière, programme de génération de bannière, support d'enregistrement pouvant être lu par un ordinateur, système de fourniture d'informations, procédé de fourniture d'informations et programme de fourniture d'informations - Google Patents

Système de génération de bannière, dispositif de génération de bannière, procédé de génération de bannière, programme de génération de bannière, support d'enregistrement pouvant être lu par un ordinateur, système de fourniture d'informations, procédé de fourniture d'informations et programme de fourniture d'informations Download PDF

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Publication number
WO2011065369A1
WO2011065369A1 PCT/JP2010/070904 JP2010070904W WO2011065369A1 WO 2011065369 A1 WO2011065369 A1 WO 2011065369A1 JP 2010070904 W JP2010070904 W JP 2010070904W WO 2011065369 A1 WO2011065369 A1 WO 2011065369A1
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WO
WIPO (PCT)
Prior art keywords
banner
source
image
data storage
storage means
Prior art date
Application number
PCT/JP2010/070904
Other languages
English (en)
Japanese (ja)
Inventor
宗 益子
廣美 平野
Original Assignee
楽天株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2009271549A external-priority patent/JP2011113459A/ja
Priority claimed from JP2009271550A external-priority patent/JP2011113460A/ja
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Publication of WO2011065369A1 publication Critical patent/WO2011065369A1/fr

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a mechanism for providing information to a user terminal via a Web page, and more particularly, to a process for dynamically generating an image banner reflecting the characteristics of the Web page.
  • ⁇ Prior art 1> There is known a mechanism for automatically displaying a banner advertisement matching the content of an advertisement insertion page on the home page (see, for example, Patent Document 1). Specifically, the advertisement selected by the following procedure is displayed in the advertisement insertion page (FIG. 2, paragraph [0056], etc.). [1] The customer PC notifies the advertisement distribution management site of the URL of the page by a script incorporated in the advertisement insertion page (S3). [2] The advertisement distribution management site acquires and analyzes the source corresponding to the notified URL, and extracts keywords (S4 to S5). [3] The advertisement distribution management site selects a banner advertisement that matches or is similar to the extracted keyword (S6).
  • a mechanism for displaying a banner advertisement corresponding to an attribute of a user who browses a Web page on the page is known (for example, see Patent Document 2).
  • a banner advertisement generated generally by the following procedure is displayed on the Web page.
  • material data, templates, and display forms are registered for each banner advertisement pattern (FIGS. 4-7, 9-11, etc.).
  • user attributes and patterns are registered in association with each other (FIGS. 15 and 16, etc.).
  • the user's personal information is received from the banner advertisement browsing device (S401 in FIG. 20).
  • the attribute is determined from the personal information of the user, and the pattern number is specified (S402 and S403 in FIG. 20).
  • Material data is embedded in the template of the specified pattern, and the display form is adjusted (S202 and S203 in FIG. 12).
  • the size of the entire image banner is adjusted (S204 in FIG. 12).
  • the conventional banner advertisement displayed on the Web page is not dynamically generated reflecting the characteristics of the page.
  • the banner advertisement of ⁇ Prior Art 1> is selected from a plurality of banner advertisements on the condition that it matches the content of the advertisement posting page.
  • the content of each banner advertisement is fixed.
  • the banner advertisement of ⁇ Prior Art 2> is generated according to the attribute of the user who browses the Web page. Note that the generated banner advertisement is patterned for each user attribute and does not individually reflect the user attribute.
  • the problem to be solved by the present invention is to dynamically generate an image banner that individually reflects the contents or attributes of a Web page.
  • a banner generation system includes a banner data storage unit that stores banner data for banner generation, a request input unit that inputs a banner generation request including a reference source URL, and the reference Source acquisition means for acquiring the source of the Web page corresponding to the original URL, extraction means for analyzing the acquired source and extracting a predetermined source element from the analyzed source, and the banner data from the banner data storage means And a banner synthesis means for synthesizing an image banner using the extracted banner data and the source element extracted by the extraction means, and a banner output means for outputting the synthesized image banner.
  • the extraction unit analyzes the acquired source and extracts a keyword
  • the banner synthesis unit extracts the banner data from the banner data storage unit, and uses the extracted banner data and the extracted keyword. You can combine image banners.
  • the banner data is a template in a predetermined format
  • the banner composition unit may compose an image banner by adding the extracted keyword to the template.
  • the keyword extracting means may extract, as a keyword, a character or a character string that is redundantly included in a plurality of source page titles, page summaries, and page keywords.
  • the keyword extracting means may extract a character or a character string further included in the text in the Web page as a keyword.
  • the keyword extracting means may extract a character or a character string further included as a keyword in an alternative text of a still image or a moving image referred to by the Web page.
  • the banner generation device of the present invention includes a request input unit that inputs a banner generation request including a reference source URL, and a source acquisition unit that acquires a source of a Web page corresponding to the reference source URL. And extracting the banner data from a keyword extraction means for analyzing the acquired source and extracting a keyword; and a banner data storage means for storing banner data for generating a banner; and the extracted banner data and the extracted keyword And a banner synthesizing unit for synthesizing an image banner, and a banner output unit for outputting the synthesized image banner.
  • the banner generation method of the present invention includes a request input step in which a computer system having banner data storage means for storing banner data for banner generation inputs a banner generation request including a reference source URL.
  • the banner generation program of the present invention inputs a banner generation request including a reference source URL to a computer system having banner data storage means for storing banner data for banner generation.
  • a banner synthesis step of synthesizing an image banner using the extracted banner data and the extracted keyword and a banner output step of outputting the synthesized image banner.
  • the computer-readable recording medium of the present invention inputs a banner generation request including a reference source URL to a computer system having banner data storage means for storing banner data for banner generation.
  • a request input step a source acquisition step of acquiring a source of a Web page corresponding to the reference source URL, a keyword extraction step of analyzing the acquired source and extracting a keyword, and the banner data from the banner data storage means Generating a banner, a banner synthesis step of synthesizing an image banner using the extracted banner data and the extracted keyword, and a banner output step of outputting the synthesized image banner
  • the program is recorded.
  • the present invention is an information providing system connectable to a user terminal, and includes a Web data storage unit that stores at least a source of a Web page, and a banner that stores banner data for generating a banner.
  • a data storage unit and in response to a request from the terminal, extracts a source of the Web page from the Web data storage unit and transmits the extracted source to the terminal;
  • a request receiving unit that receives a banner generation request including a reference source URL, a source acquisition unit that acquires a source of a Web page corresponding to the reference source URL, and a keyword extraction unit that analyzes the acquired source and extracts a keyword
  • the banner data is extracted from the banner data storage means, and the extracted banner data and the extracted Characterized in that it comprises a banner combining means for combining an image banner, the banner transmitting means for transmitting the image banner above synthesized to the terminal using the keyword.
  • an information providing method of the present invention is connectable to a user terminal, and stores a Web data storage unit that stores at least a Web page source, and a banner that stores banner data for generating a banner.
  • a computer system having data storage means, in response to a request from the terminal, extracts a source of the Web page from the Web data storage means and sends the extracted source to the terminal;
  • a request receiving step for receiving a banner generation request including a reference source URL from a terminal, a source acquisition step for acquiring a source of a Web page corresponding to the reference source URL, and a keyword for analyzing the acquired source and extracting a keyword Extracting the banner data from the extraction step and the banner data storage means;
  • Banner synthesis step of synthesizing an image banner with the extracted banner data and keywords described above extraction, and executes the banner transmitting step of transmitting the image banner above synthesized to the terminal.
  • an information providing program of the present invention is connectable to a user terminal, and stores a Web data storage unit that stores at least a Web page source, and a banner that stores banner data for generating a banner.
  • the extraction unit analyzes the acquired source, specifies a background color at a banner arrangement position, the banner synthesis unit extracts the image banner from the banner data storage unit, The color attribute of the extracted image banner may be adjusted according to the specified background color, and the banner output unit may output an image banner with the color attribute adjusted.
  • the banner synthesizing unit may compare the hue of the image banner with the hue of the specified background color.
  • the hue of a part of the image banner may be replaced with a complementary color of the specified background color or a similar color.
  • the banner compositing means may further contrast the saturation of the image banner with the saturation of the specified background color.
  • the banner synthesizing unit may further compare the brightness of the image banner with the brightness of the specified background color.
  • the banner generation device of the present invention includes a request input unit that inputs a banner generation request including a reference source URL, and a source acquisition unit that acquires a source of a Web page corresponding to the reference source URL. And extracting the image banner from an extraction unit that analyzes the acquired source and specifies a background color at a banner arrangement position, and a banner data storage unit that stores an image banner, and sets the color attribute of the extracted image banner to the color attribute
  • the image processing apparatus includes: a banner composition unit that adjusts according to the specified background color; and a banner output unit that outputs an image banner with the color attribute adjusted.
  • the banner generation method of the present invention includes a request input step in which a computer system having banner data storage means for storing an image banner inputs a banner generation request including a reference source URL; A source acquisition step of acquiring a source of a Web page corresponding to the original URL, a background color specifying step of analyzing the acquired source and specifying a background color of a banner arrangement position, and the image banner from the banner data storage unit Performing a color attribute adjustment step of extracting and adjusting a color attribute of the extracted image banner according to the specified background color, and a banner output step of outputting an image banner with the color attribute adjusted To do.
  • a banner generation program includes a request input step of inputting a banner generation request including a reference source URL to a computer system having a banner data storage unit for storing an image banner, and the reference
  • a computer-readable recording medium of the present invention includes a request input step of inputting a banner generation request including a reference source URL to a computer system having banner data storage means for storing an image banner.
  • a banner generation program characterized by the above is recorded.
  • the present invention is an information providing system connectable to a user terminal, and includes a Web data storage unit that stores at least a source of a Web page, and a banner data storage unit that stores an image banner.
  • a request receiving unit that receives a banner generation request, a source acquisition unit that acquires a source of a Web page corresponding to the reference source URL, and an extraction unit that analyzes the acquired source and identifies a background color of a banner arrangement position And extracting the image banner from the banner data storage means, and adjusting the color attribute of the extracted image banner according to the specified background color.
  • Banner synthesizing means adjust it, characterized in that it comprises a banner transmitting means for transmitting the image banner to adjust the color attribute to the terminal.
  • the information providing method of the present invention is connectable to a user terminal, and stores at least a Web page source, a Web data storage unit that stores an image banner, and a banner data storage unit that stores an image banner.
  • a source providing step of extracting a source of the Web page from the Web data storage unit in response to a request from the terminal, and transmitting the extracted source to the terminal; and a reference source from the terminal A request reception step of receiving a banner generation request including a URL, a source acquisition step of acquiring a source of a Web page corresponding to the reference source URL, and analyzing the acquired source, and specifying a background color at a banner arrangement position Extracting the image banner from the background color specifying step and the banner data storage means, And executes the color attribute adjustment step of adjusting in accordance with the color attribute of the image banner to the specified background color, and a banner transmitting step of transmitting the image banner to adjust the color attribute to the terminal.
  • an information providing program of the present invention is connectable to a user terminal, and stores at least a Web page source, a Web data storage unit that stores an image banner, and a banner data storage unit that stores an image banner.
  • a source providing step of extracting a source of the Web page from the Web data storage unit in response to a request from the terminal, and transmitting the extracted source to the terminal; and a reference source from the terminal
  • the banner generation program of the present invention inputs a banner generation request including a reference source URL to a computer system having banner data storage means for storing banner data for banner generation.
  • the banner generation system of the present invention analyzes a source of a Web page (for example, HTML-format text data) for displaying a banner, extracts a keyword, banner data (for example, a template) registered in advance, the keyword, Is used to compose an image banner.
  • a source of a Web page for example, HTML-format text data
  • banner data for example, a template
  • the image banner generated by the banner generation system of the present invention individually reflects the contents of the Web page on which the banner is displayed, and is highly appealing to the user.
  • the total data capacity can be reduced compared to the case where a plurality of patterns of banners (image data) are prepared so that the banners can be switched according to the contents of the Web page.
  • FIG. 1 shows a system configuration of the present embodiment.
  • the system according to the present embodiment includes a Web server system 10 a, a banner generation system 10 b, and a user terminal 20 as a whole.
  • the Web server system 10a and the banner generation system 10b are connected via an inter-network connection device (a gateway 10c in the system of the present embodiment) to constitute the information providing system 10.
  • the Web server system 10a, the banner generation system 10b, and the user terminal 20 can be connected via a communication network (the Internet 30 in the system of the present embodiment).
  • the Web server system 10 a includes a WebDB 11 that stores various data (HTML and images, style sheets, scripts, and the like referred to by the HTML) constituting the Web page, and requests from the user terminal 20.
  • the data designated in accordance with is transmitted to the user terminal 20.
  • the Web server system 10a includes a Web server, a DB server, and other necessary server devices.
  • the banner generation system 10 b displays an image banner material to be displayed on a Web page (in the first embodiment, an image banner template. In the second embodiment, an image banner in which part or all of the color attributes can be changed).
  • the banner DB 12 is stored, and an image banner is generated in response to a request from the user terminal 20 and transmitted to the user terminal 20.
  • the banner generation system 10b acquires the source of the Web page, analyzes the acquired source, and extracts a predetermined source element from the analyzed source.
  • the source is, for example, HTML data or the like.
  • the source element is an element included in the source, for example, a keyword included in the Web page and a background color of the image banner arrangement position.
  • the banner generation system 10b includes a Web server, a DB server, a banner generation processing server, and other necessary server devices.
  • a user terminal 20 has a Web browser, reads data received from the Web server system 10a or the banner generation system 10b, and displays it on a display.
  • the user terminal 20 may be an existing information processing terminal having a communication function (for example, an electronic computer such as a personal computer).
  • the banner generation system 10b transmits an image banner to the user terminal 20 in response to a request from the user terminal 20 that has read the Web page received from the Web server system 10a.
  • An image reference ( ⁇ img> tag) for displaying an image banner is embedded in the Web page.
  • a URL for specifying a banner generation program that operates on the banner generation system 10b is designated as the reference destination (src attribute value) of the image reference.
  • FIG. 2 shows an image banner transmission procedure.
  • the user terminal 20 reads the web page received from the web server system 10a, and requests the banner generation system 10b to transmit a reference image (image banner) (S210a).
  • the banner generation system 10b Upon receiving a request for a reference image (image banner) from the user terminal 20 (S210c), the banner generation system 10b generates a reference image (image banner) that reflects the characteristics of the Web page of the reference source (S215c). , FIG. 4 or FIG. 6), the generated reference image (image banner) is transmitted to the user terminal 20 (S220c).
  • the user terminal 20 receives the reference image (image banner) from the banner generation system 10b (S220a), and displays it in the Web page.
  • FIG. 3 shows an outline of the banner generation process.
  • the banner generation process of the first embodiment has the following features, for example.
  • a banner generation template is stored in the banner DB 12 (FIG. 3A).
  • the template has a blank portion (310a in FIG. 3A) for embedding text. Extract keywords from Web pages that display image banners (300b in Fig. 3 (b), 300c in Fig. 3 (c)), and embed text banners in the blank area of the template to synthesize the image banner (310b in FIG. 3B, 310c in FIG. 3C).
  • FIG. 4 shows a procedure of banner generation processing by the banner generation system 10b.
  • the source (HTML data) of the reference source web page is acquired (S405).
  • the banner layout position is specified (S410). For example, the pixel coordinates of the upper left position of the banner may be specified.
  • a keyword is extracted from the source (HTML data) of the reference source Web page (S415).
  • a banner template is acquired from the banner DB 12 (S420). A template may be selected at random, or a template that matches a keyword may be selected.
  • the keyword and the template are synthesized (S425).
  • the source of the reference source Web page can be acquired by, for example, specifying a URL acquired by the following method and transmitting an HTTP request to the Web server system 10a.
  • the URL (value of “HTTP_REFERER”) of the reference source Web page is extracted from the header of the request (HTTP request) for the reference image (image banner).
  • the URL of the reference source web page is added as a URL parameter to the reference destination URL of the reference image (image banner).
  • a script for example, a program in the Java (registered trademark) Script format
  • the URL value of the “document.referrer” property of the reference source Web page is transmitted (above ⁇ Prior Art 1> reference).
  • A Page title (element of ⁇ title> tag)
  • D Text around the banner placement position (up, down, left and right)
  • e Alternative text (value of ⁇ alt> attribute) for the elements around the banner placement position (still images, moving images, etc.)
  • F Text other than the above (a) to (e) (including text in a script embedded in the reference source web page)
  • the keyword may be extracted by analyzing the elements (still image, moving image, etc.) itself around the banner arrangement position (up, down, left, and right).
  • image banners are combined as follows.
  • FIG. 3B The character string “beer” is included in duplicate around the title of the page 300b and the banner arrangement position. For this reason, the text including the keyword “beer” is embedded in the blank portion of the image banner 310b.
  • FIG. 3C The character string “sausage” is duplicated around the title and banner arrangement position of the page 300c. For this reason, the text including the keyword “sausage” is embedded in the blank portion of the image banner 310c.
  • the banner generation system 10b analyzes a Web page source (for example, HTML-format text data) for displaying a banner, extracts keywords, and applies the image banner template registered in the banner DB 12 in advance. Synthesize image banners by embedding keywords. Therefore, the image banner generated by the banner generation system 10b individually reflects the contents of the Web page on which the banner is displayed, and has high appeal to the user. Also, the total data capacity can be reduced as compared with the case where a plurality of patterns of banners (image data) are prepared so that the banners can be switched according to the contents of the Web page.
  • a Web page source for example, HTML-format text data
  • FIG. 5 shows an outline of the banner generation process.
  • the banner generation process of the second embodiment has the following characteristics, for example.
  • ⁇ Specify the background color of the image banner placement position on the Web page (500b in FIG. 5B, 500c in FIG. 5C) on which the image banner is displayed, and adjust the color attribute of the image banner according to the background color (510b in FIG. 5B, 510c in FIG. 5C).
  • FIG. 6 shows a procedure of banner generation processing by the banner generation system 10b.
  • the processes with the same step numbers as in FIG. 4 are the same processes.
  • the source (HTML data) of the reference source web page is acquired (S405).
  • the position of the banner is specified (S410).
  • the background color of the banner placement position is specified (S615).
  • An image banner whose color attribute can be changed is acquired from the banner DB 12 (S620).
  • the color attribute of the image banner is adjusted according to the background color (S625).
  • Block level elements including banner ( ⁇ img> element)
  • Block level elements including the above elements ⁇ Block level elements including the above elements ⁇ Body> element
  • the background color of the banner placement position is set by a style sheet (for example, CSS) or a script (for example, Java (registered trademark) Script), the background color related to the setting is specified.
  • a style sheet for example, CSS
  • a script for example, Java (registered trademark) Script
  • the color attribute of a part of the image banner may be adjusted as follows according to the background color at the banner placement position.
  • A Contrast hue. For example, the hue of a part of the image banner is replaced with a complementary color of the background color or a similar color (similar hue of the background color). Moreover, you may make contrast with warm color and cold color.
  • B Contrast chroma. For example, it is good to make a comparison based on whether the saturation is high or low.
  • C Contrast the brightness. For example, it is better to compare the brightness levels.
  • D Contrast tone (combination of saturation and lightness). Or the hue is contrasted and the tone is maintained.
  • the color attribute of the image banner is adjusted as follows.
  • the background of the page 500b is green with high brightness. For this reason, the image banner 510b is adjusted to a light pink color.
  • FIG. 5 (c) the background of the page 500c is pink with low brightness. For this reason, the image banner 510c is adjusted to green with high brightness.
  • the banner generation system 10b analyzes the source of the Web page that displays the banner (for example, HTML-format text data), identifies the background color of the banner arrangement position, and the image registered in advance in the banner DB 12 Adjust the color attribute of the banner according to the background color. Therefore, the image banner generated by the banner generation system 10b individually reflects the color attribute of the Web page on which the banner is displayed, and has high appeal to the user. In addition, the total data capacity can be reduced as compared with the case where a plurality of patterns of banners (image data) are prepared so that the banners can be switched according to the color attributes of the Web page.
  • the banner generation process of the third embodiment has the following features, for example.
  • a template for generating an image banner is stored in the banner DB 12.
  • the template has a blank part for embedding text, and a specific part or all of color attributes can be changed.
  • a keyword is extracted from the Web page on which the image banner is displayed, the background color of the banner placement position is specified on the page, the text including the keyword is embedded in the blank portion of the template, and the template color is determined according to the background color.
  • An image banner is generated by adjusting the attributes.
  • the image banner generated by the banner generation system 10b according to the third embodiment individually reflects the content and color attribute of the Web page on which the banner is displayed, and has high appeal to the user.
  • the total data capacity can be suppressed as compared with the case where a plurality of patterns of banners (image data) are prepared so that the banners can be switched according to the contents of the Web page.
  • the banner generation system 10b may belong to a different network from the Web server system 10a.
  • FIG. 7 shows the system configuration of Modification 1.
  • the system according to the first modification includes the Web server system 10 a, the banner generation system 10 b, and the user terminal 20 as a whole.
  • the web server system 10a, the banner generation system 10b, and the user terminal 20 can be connected via a communication network (in the first modification, the Internet 30).
  • the Web server system 10a and the banner generation system 10b constitute an information providing system 10.
  • the banner generation system 10b may execute a banner generation process in response to a request from the Web server system 10a.
  • FIG. 8 shows the configuration of the system of the second modification.
  • the system according to the second modification includes the Web server system 10 a, the banner generation system 10 b, and the user terminal 20 as a whole.
  • the web server system 10a and the user terminal 20 can be connected via a communication network (in the second modification, the Internet 30).
  • the Web server system 10a and the banner generation system 10b are connected by a dedicated line to constitute the information providing system 10.
  • FIG. 8 elements with the same reference numerals as in FIG. 1 are similar elements and have similar functions.
  • the processes of the first to third embodiments can be similarly executed except that the image banner transmission procedure is changed as described below.
  • FIG. 9 shows an image banner transmission procedure.
  • the user terminal 20 reads the web page received from the web server system 10a, and requests the web server system 10a to transmit a reference image (image banner) (S905a).
  • the Web server system 10a receives a request for a reference image (image banner) from the user terminal 20 (S905b)
  • the Web server system 10a requests the banner generation system 10b for the reference image (image banner) (S910b).
  • the URL of the reference Web page may be transmitted.
  • the banner generation system 10b When the banner generation system 10b receives a request for a reference image (image banner) from the Web server system 10a (S910c), the banner generation system 10b generates a reference image (image banner) reflecting the characteristics of the Web page of the reference source ( S215c, FIG. 4 or FIG. 6), the generated reference image (image banner) is transmitted to the Web server system 10a (S920c). [44] When receiving the reference image (image banner) from the banner generation system 10b (S920b), the Web server system 10a transmits the reference image (image banner) to the user terminal 20 (S925b). [45] The user terminal 20 receives a reference image (image banner) from the Web server system 10a (S925a), and displays it in the Web page.
  • the background color of the banner arrangement position may be automatically switched at regular time intervals.
  • a script for example, a program in the Java (registered trademark) Script format
  • the background color (value of “document.bgColor”) of the Web page is changed, for example, at random at regular intervals.
  • the image banner having the same content in which the color attribute is adjusted to reflect the background color after the change. Is returned from the banner generation system 10b. From the user side, the background color changes at regular intervals, and it seems that the color attribute of the image banner changes accordingly.
  • the request for the reference image (image banner) includes data indicating the background color after the change (value of “document.bgColor”).
  • the banner generation program constituting the software is read into dedicated hardware or a computer, whereby the series of processing is realized.
  • the banner generation program is, for example, from a magnetic disk (including a flexible disk), an optical disk (CD-ROM (Compact Disc-Read Disc Only), DVD (Digital Versatile Disc), etc.), a magneto-optical disc, or a semiconductor memory.
  • a computer-readable recording medium Provided by a computer-readable recording medium.
  • the banner generation program is provided via a wired or wireless transmission medium such as a local area network, the Internet, or digital satellite broadcasting.
  • 10 Information providing system, 10a ... Web server system, 10b ... Banner generation system, 10c ... Gateway, 11 ... WebDB, 12 ... Banner DB, 20 ... User terminal, 30 ... Internet.

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Abstract

L'invention concerne un système de génération de bannière qui génère dynamiquement des bannières graphiques qui reflètent individuellement le contenu ou les propriétés de pages Web. Le système de génération de bannière comprend un moyen d'acquisition de source pour acquérir les données de source d'une page Web correspondant à une adresse Web interrogée, un moyen d'extraction pour analyser les données de source ainsi acquises et extraire des éléments de source prescrits des données de source ainsi analysées, un moyen de composition de bannière pour extraire des données de bannière d'un moyen de mémorisation de données de bannière pour mémoriser des bannières graphiques, et utiliser les données de bannière ainsi extraites et les éléments de source extraits par le moyen d'extraction pour composer des bannières graphiques, et un moyen de sortie de bannière pour délivrer les bannières graphiques ainsi composées.
PCT/JP2010/070904 2009-11-30 2010-11-24 Système de génération de bannière, dispositif de génération de bannière, procédé de génération de bannière, programme de génération de bannière, support d'enregistrement pouvant être lu par un ordinateur, système de fourniture d'informations, procédé de fourniture d'informations et programme de fourniture d'informations WO2011065369A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
JP2009-271549 2009-11-30
JP2009271549A JP2011113459A (ja) 2009-11-30 2009-11-30 情報提供システム
JP2009-271550 2009-11-30
JP2009271550A JP2011113460A (ja) 2009-11-30 2009-11-30 情報提供システム

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* Cited by examiner, † Cited by third party
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CN107590719A (zh) * 2017-09-05 2018-01-16 青岛海信电器股份有限公司 生成虚拟资源展示图像的方法及装置、可读存储介质
WO2025073138A1 (fr) * 2023-10-05 2025-04-10 Hong Kong Applied Science and Technology Research Institute Company Limited Système et procédé de génération de bannière d'ia combinant une intelligence de conception et une intelligence de données

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JP2002157498A (ja) * 2000-11-17 2002-05-31 Nec Corp バナーシステムとそのバナー管理方法、及びバナー管理プログラムを記録した記録媒体
JP2005242711A (ja) * 2004-02-26 2005-09-08 Value Commerce Co Ltd 広告配信管理ネットワークシステム
JP2009534776A (ja) * 2006-02-15 2009-09-24 マイクロソフト コーポレーション コンテキスト画像入り広告の生成

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JP2005242711A (ja) * 2004-02-26 2005-09-08 Value Commerce Co Ltd 広告配信管理ネットワークシステム
JP2009534776A (ja) * 2006-02-15 2009-09-24 マイクロソフト コーポレーション コンテキスト画像入り広告の生成

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107590719A (zh) * 2017-09-05 2018-01-16 青岛海信电器股份有限公司 生成虚拟资源展示图像的方法及装置、可读存储介质
WO2025073138A1 (fr) * 2023-10-05 2025-04-10 Hong Kong Applied Science and Technology Research Institute Company Limited Système et procédé de génération de bannière d'ia combinant une intelligence de conception et une intelligence de données

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