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WO2010093189A3 - Broadcast receiving apparatus and control method for displaying advertisement image during change of channels - Google Patents

Broadcast receiving apparatus and control method for displaying advertisement image during change of channels Download PDF

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Publication number
WO2010093189A3
WO2010093189A3 PCT/KR2010/000891 KR2010000891W WO2010093189A3 WO 2010093189 A3 WO2010093189 A3 WO 2010093189A3 KR 2010000891 W KR2010000891 W KR 2010000891W WO 2010093189 A3 WO2010093189 A3 WO 2010093189A3
Authority
WO
WIPO (PCT)
Prior art keywords
channels
broadcast receiving
receiving apparatus
control method
image during
Prior art date
Application number
PCT/KR2010/000891
Other languages
French (fr)
Korean (ko)
Other versions
WO2010093189A2 (en
Inventor
호 오제
Original Assignee
주식회사 바이텍앤콤
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 바이텍앤콤 filed Critical 주식회사 바이텍앤콤
Publication of WO2010093189A2 publication Critical patent/WO2010093189A2/en
Publication of WO2010093189A3 publication Critical patent/WO2010093189A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/50—Tuning indicators; Automatic tuning control
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Circuits Of Receivers In General (AREA)

Abstract

The present invention relates to an advertising method using the time when channels are changed and an apparatus for implementing the method. The broadcast receiving apparatus comprises the steps of: storing image data for an advertisement in embedded memory; outputting the image data previously stored in a memory module when a channel is changed and the broadcast receiving apparatus senses the changing of channels in the broadcast output; and switching the screen to the changed channel when the channel change is completed by the apparatus. Thereby, the broadcast receiving apparatus reduces boredom for the viewer who does not have a black screen and instead has a multimedia data display, during a change of channels.
PCT/KR2010/000891 2009-02-12 2010-02-12 Broadcast receiving apparatus and control method for displaying advertisement image during change of channels WO2010093189A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0011535 2009-02-12
KR1020090011535A KR100988282B1 (en) 2009-02-12 2009-02-12 Broadcasting receiver showing advertising video during channel switching time and its control method

Publications (2)

Publication Number Publication Date
WO2010093189A2 WO2010093189A2 (en) 2010-08-19
WO2010093189A3 true WO2010093189A3 (en) 2010-11-18

Family

ID=42562193

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/000891 WO2010093189A2 (en) 2009-02-12 2010-02-12 Broadcast receiving apparatus and control method for displaying advertisement image during change of channels

Country Status (2)

Country Link
KR (1) KR100988282B1 (en)
WO (1) WO2010093189A2 (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101412198B1 (en) 2011-09-09 2014-07-03 (주)재플 Method and System for Zapping Advertisement Service
KR101920646B1 (en) 2011-12-15 2018-11-22 한국전자통신연구원 Apparatus and method of streaming progressive video data based vision recognition
WO2013180325A1 (en) * 2012-05-31 2013-12-05 (주)재플 Tv screen control device and system including same
KR101909253B1 (en) * 2012-06-05 2018-10-17 주식회사 케이티 Device and method for displaying advertisment indicator during zapping time
CN103024555B (en) * 2012-12-31 2015-08-26 青岛海信电器股份有限公司 Based on television advertising detecting treatment system and the method for cloud computing
WO2015001386A1 (en) * 2013-07-03 2015-01-08 Milutinovic Sladjana Advertising during switching channels on tv
KR101703742B1 (en) * 2015-08-26 2017-02-07 (주)재플 zapping advertisement analyzing and supplying system based on user
JP6601971B2 (en) * 2015-09-18 2019-11-06 ザップル カンパニー リミテッド Zapping advertising system using multiplexing characteristics
KR102147458B1 (en) * 2019-04-24 2020-08-25 하용철 System and method of providing customized contents and advertizing based on tendency of viewer

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070097953A (en) * 2006-03-30 2007-10-05 (주)카이미디어 How to display downloaded video of mobile TV
KR20080069880A (en) * 2007-01-24 2008-07-29 김재형 Advertising information output method and system using set top box and set top box equipped with advertisement output function
WO2008118054A1 (en) * 2007-03-23 2008-10-02 Telefonaktiebolaget Lm Ericsson (Publ) Method and arrangement for managing personalized advertisements in a tv system
KR100878023B1 (en) * 2006-12-15 2009-01-13 주식회사 케이티 Apparatus and method for providing additional information using IPTV channel search time and recording medium recording the method

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030061887A (en) * 2002-01-12 2003-07-23 삼성전자주식회사 Service method and apparatus for providing advertisement for tuning

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070097953A (en) * 2006-03-30 2007-10-05 (주)카이미디어 How to display downloaded video of mobile TV
KR100878023B1 (en) * 2006-12-15 2009-01-13 주식회사 케이티 Apparatus and method for providing additional information using IPTV channel search time and recording medium recording the method
KR20080069880A (en) * 2007-01-24 2008-07-29 김재형 Advertising information output method and system using set top box and set top box equipped with advertisement output function
WO2008118054A1 (en) * 2007-03-23 2008-10-02 Telefonaktiebolaget Lm Ericsson (Publ) Method and arrangement for managing personalized advertisements in a tv system

Also Published As

Publication number Publication date
WO2010093189A2 (en) 2010-08-19
KR20100092248A (en) 2010-08-20
KR100988282B1 (en) 2010-10-18

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