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WO2010046727A2 - Procédés et systèmes permettant l'achat de marchandises et de services livrables - Google Patents

Procédés et systèmes permettant l'achat de marchandises et de services livrables Download PDF

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Publication number
WO2010046727A2
WO2010046727A2 PCT/IB2008/054344 IB2008054344W WO2010046727A2 WO 2010046727 A2 WO2010046727 A2 WO 2010046727A2 IB 2008054344 W IB2008054344 W IB 2008054344W WO 2010046727 A2 WO2010046727 A2 WO 2010046727A2
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WO
WIPO (PCT)
Prior art keywords
data
order
vendor
consumer
media device
Prior art date
Application number
PCT/IB2008/054344
Other languages
English (en)
Other versions
WO2010046727A3 (fr
Inventor
Ravi Shamaiengar
Original Assignee
Rbsp Enterprises Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rbsp Enterprises Llc filed Critical Rbsp Enterprises Llc
Priority to PCT/IB2008/054344 priority Critical patent/WO2010046727A2/fr
Publication of WO2010046727A2 publication Critical patent/WO2010046727A2/fr
Publication of WO2010046727A3 publication Critical patent/WO2010046727A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue ordering

Definitions

  • This invention generally relates to data processing and, more particularly, to electronic acquisition, distribution, billing, and tracking of consumer goods and services, such as, for example providing means for an electronic dining and delivery service of take-out food to a customer via an interface among a customer's media device, a third party media provider, and/or a take-out delivery provider. Moreover, this invention may access customer and interactive viewership/communicat ⁇ on information in order to provide selected marketing information to the customer's communications device.
  • the aforementioned problems, and other problems, are reduced, according to exemplary embodiments, by methods, systems, computer programs, and computer program products providing interactive shopping tools (also referred to herein as "uSurfnShop' " ) that may include a consumer goods and services media channel or other communications medium, a shopping services module for user-interaction via a display device or an interactive voice recognition device associated with a customer's media device, customer profile data, advertising data, desirable customer characteristics and metrics, detailed vendor and menu data such as hours of operation, delivery times, historical order data including historical customer satisfaction data, pricing data, food ingredient(s), allergy warning(s), and nutritional data, graphical images of menu items, menu descriptions and combinations thereof.
  • Some of the embodiments may include shopping services for take-out food, entertainment, apparel, gifts, and/or household merchandise.
  • the exemplary embodiments target methods and systems for enabling the purchase of deliverable goods and services via a remote, electronic ordering system.
  • the shopping tool comprises an interactive dining and delivery tool that receives near real-time data from a customer regarding the selection of menu items and use of data content to process a take-out order and/or to otherwise provide access and information about the take-out order.
  • the dining and delivery tool enables the customer to track his/her order to find out information related to whether the order is being prepared, is in transit, a location and route of the ordered takeout food, and/or historical information about the take-out order (e.g., billing information, contents of take-out order, delivery address, a rating associated with the take-out order, err )
  • some of the embodiments include additional presentation capabilities so that a customer can access nutritional information associated with a menu item, access collective nutritional information about a take-out order, and/or filter or provide an alert on menu items that contain ingredients that a customer may need to or want to avoid (e.g., allergic to an ingredient, another medical reason for not eating, a religious reason for not eating, a personal preference for not eating (e.g., vegetarian), etc.).
  • the interactive shopping tool may include receiving an interactive shopping directory that includes one or more directory listings of vendors that provide a good and/or a service.
  • the interactive shopping directory allows a user (also referred to herein as a "consumer” or "customer") to access, select, and/or place an order.
  • the interactive shopping directory might include communications broadcast channels that provide interactive shopping tools for an identification category of a good and/or a service offered by the vendor (e.g., a channel for automotive goods and services, a food channel, a legal channel for ordering law services, a beauty channel, and others).
  • the directory listing includes further information about the vendor such as a vendor communications address ⁇ e.g., telecommunications address, electronic communications address, etc.), a physical address of the vendor, billing information for paying the vendor, historical information associated with the vendor such as historical pricing discounts and specials, warranty data, and/or customer satisfaction survey data.
  • the interactive shopping directory may be stored to a media device such as a set top box, a cellular phone, an interactive television, and/or other media devices for presentation to a display for a user to interact with the shopping tool.
  • Other exemplary embodiments include receiving a search parameter for searching the interactive shopping directory to select and order from a vendor.
  • a media stream may also be simultaneously presented with the directory listing, such as via a split screen so that the customer's viewing of the media stream is not interrupted during selecting and placing an order.
  • the interactive shopping tool includes means to track the order, secure the transaction, and provide detailed information to the customer.
  • further exemplary embodiments enable "power" discounting by means of allowing a consumer to initiate a survey to a plurality of media devices associated with other viewers to see if other consumers would agree to buy a good and/or service within a range of discounted pricing, similar to creating a virtual "club" of potential buyers to negotiate a large volume purchase at a discounted price point.
  • the survey results could be transferred from the consumer who initiated the request to one or more vendors who provide the surveyed good or service to see if the vendor(s) would sell a specified quantity at the discounted price point, and if so, then the responding consumers agree to purchase the surveyed good or service at that discounted price point.
  • Similar surveys could be initiated by a vendor who needs to "move” or "unload” goods or products, such as an older model that has been replaced with a newer model.
  • the third party communications provider could also initiate the survey to the plurality of consumers.
  • the customer, vendor, and/or communications provider may match customer profile data, near real-time viewership and/or interactive communications data, and/or advertising data to identify one or more advertisements and/or promotional incentives as desirable for distribution during the presentation of the shopping products and/or services in an associated, desirable advertisement lime slot (e.g., near real-time slot of an interactive selection of the customer, time slot interval associated with projected maintenance of a purchased consumer good, time slot interval associated with a quantifiable, historical, probabilistic purchase of a favorite take-out order, etc.).
  • billing systems and methods include invoicing, processing, and/or payment of the ordered consumer good or service from the vendor to the customer's communications provider account. For example, if the customer subscribes with a cable television provider and orders take-out food from a vendor, then the customer's bill from the cable television provider may include an invoice for each take-out transaction.
  • a computer-readable medium stores an Interactive Shopping Module, such as a Dining and Delivery Module for ordering take-out food.
  • the Interactive Shopping Module prompts a user to select vendors and order consumer goods and/or services.
  • the Dining and Delivery Module provides a tool for the customer to access available local take-out dining services and facilitates procurement of selected menu items from a selected vendor.
  • This computer software is easy to use.
  • some of the embodiments include additional presentation capabilities so that a customer can access nutritional information associated with a menu item, access collective nutritional information about a take-out order, and/or track the status of an order, such as whether the order has been prepared, is in transit, location information, and/or historical information about the take-out order (e.g., billing information, contents of take-out order, delivery address, a rating associated with the take-out order, etc.).
  • additional presentation capabilities so that a customer can access nutritional information associated with a menu item, access collective nutritional information about a take-out order, and/or track the status of an order, such as whether the order has been prepared, is in transit, location information, and/or historical information about the take-out order (e.g., billing information, contents of take-out order, delivery address, a rating associated with the take-out order, etc.).
  • FIG. 1 is a schematic illustrating an exemplary operating environment according to some of the embodiments
  • FIG. 2 is another schematic illustrating yet another exemplary operating environment according to some of the embodiments.
  • FIG. 3 illustrates a block diagram of an operating system according to exemplary embodiments
  • FIG. 4 is another schematic illustrating an exemplary operating environment with various communications networks according to some of the embodiments.
  • FIG. 5 illustrates an exemplary graphical display of an exemplary media device according to some of the embodiments
  • FIGS. 6-13 illustrate exemplary graphical user interfaces of an interactive shopping module displayed on the exemplary media device of FIG. 5 according to some of the embodiments;
  • FIG. 14-15 illustrates exemplary graphical user interfaces of an interactive shopping module displayed on alternative media devices according to some of the embodiments.
  • FIG. 16 is schematic illustrating another exemplary operating environment for collecting and processing data collected via the interactive shopping module to select and simultaneously present advertisement content with one or more graphical user interfaces of the interactive shopping module according to some of the embodiments.
  • the exemplary embodiments of the near real-time, interactive shopping communications medium and procurement engine providing interactive shopping tools (also referred to herein as "uSurfnShop", the “interactive shopping module”, and the “interactive shopping tool”) that may include a consumer goods and/or services media channel or other communications medium (e.g., access to a remote interactive shopping engine such as a interactive shopping engine stored on a domain of a world wide web or alternatively stored on a private network), a shopping services module for user-interaction via a display device or an interactive voice recognition device associated with a customer's media device, customer profile data including authorization and instructions for access of another user to the customer's profile data (e.g., allowing a friend to view historical orders, pricing, delivery times, etc.
  • a consumer goods and/or services media channel or other communications medium e.g., access to a remote interactive shopping engine such as a interactive shopping engine stored on a domain of a world wide web or alternatively stored on a private network
  • a shopping services module for user-inter
  • Some of the embodiments may include shopping services for take-out food, entertainment, apparel, gifts, and/or household merchandise.
  • the interactive shopping tool comprises an interactive dining and delivery tool (referred to herein as the "dining and delivery module,” the “dining and delivery tool”, and “Dining & Delivery Engine”) that receives near real-time data from a customer (oi an authorized user) regarding the selection of menu items and use of data content to process a take-out order and/or to otherwise provide access and information about the take-out order.
  • the dining and delivery tool includes a food services media channel or other communications medium, customer profile data, advertising data, desirable customer characteristics and metrics, and detailed vendor and menu data such as hours of operation, delivery times, customer satisfaction, pricing, food ingredients, allergy warnings, nutritional data, images of menu items, menu descriptions and other data of the interactive shopping tool.
  • the interactive dining and delivery tool receives near real-time data from the customer regarding the selection of menu items and use of the data content to process or otherwise provide access and information to process a take-out or delivery food order.
  • the dining and delivery tool enables the customer to track his/her food order to find out information related to whether the ordered food is being prepared, whether the food is in transit, such as a location and route of the food being delivered to the customer, and/or historical information about the take-out order (e.g., billing information, contents of take-out order, delivery address, a rating associated with the take-out order, etc.).
  • some of the embodiments include additional presentation capabilities so that the customer can access nutritional information associated with a menu item, access collective nutritional information about a take-out order, and/or filter or provide an alert on menu items that contain ingredients that a customer may need to or want to avoid (e.g., allergic to an ingredient of the menu item that is matched to an ingredient in the customer's profile of allergy data, another medical reason for not eating an ingredient such as a religious reason for not eating an ingredient after matching the menu item ingredients with the customer's profile of ingredients that the customer chooses to not eat on a religious holiday, a personal preference for not eating the ingredient (e.g., vegetarian), etc.).
  • ingredients e.g., allergic to an ingredient of the menu item that is matched to an ingredient in the customer's profile of allergy data
  • another medical reason for not eating an ingredient such as a religious reason for not eating an ingredient after matching the menu item ingredients with the customer's profile of ingredients that the customer chooses to not eat on a religious holiday, a personal preference for not eating the ingredient (e
  • the customer, vendor, and/or communications provider may match customer profile data, near real-time customer and/or order data, and/or advertising data to identify one or more advertisements or promotional incentives as desirable for distribution during the presentation of the food services channel (or alternate means for media delivery of the dining and delivery tool) and processes the advertisement or promotional incentive in an associated, desirable advertisement time slot or simultaneously with one or more graphical user interfaces of the dining and delivery tool.
  • billing systems and methods include invoicing, processing, and/or payment of the ordered delivery food from the vendor to the customer's communications provider account.
  • the customer's bill from the cable television provider includes the invoice for each take-out transaction (and for other transactions of the interactive shopping module so there is one bill to the customer).
  • the exemplary embodiments of the interactive shopping tool enhance providing a communications medium of available consumer goods and/or services, such as, for example, dining and delivery services, menu descriptions, and procurement tools associated with the selection, pricing, and distribution for any dining vendor.
  • the dining and delivery services are distributed over a communications medium to a customer's media device, such as, for example a set-top box.
  • the information or content of the dining and delivery services may be distributed by any content distribution system, including, for example, conventional cable television networks, wireless cable television networks, home satellite television networks, internet-based video stream delivery systems, hard disk download systems (in which a program is downloaded and viewed from a local hard disk for a limited amount of time—e.g., TiVo.TM.
  • “dumb terminal” systems in which a head end possesses the intelligence and a device, such as a set-top box, passes key stroke info ⁇ iation to the head end
  • other content distribution systems that allow duplex communication (perhaps with the return path via a separate telephony network) to a set- top box coupled to a viewer's display device, such as a television.
  • the terms “media content” also referred to herein as a “program”
  • “dining content” also referred to herein as “dining vendor data”
  • customer profile data such as, for example video, text, audio, and/or voice in a variety of formats, such as dual tone multi -frequency, digital, analog, and/or others.
  • these terras may include: (1) executable programs, such as a software application, (2) an address, location, and/or other identifier of the storage location for the media content, advertisement, or integrated content, and (3) integrated or otherwise combined electronic files, such as a grouping of media, vendor content, menu content, nutritional content, advertisement content, billing programs, and/or others.
  • executable programs such as a software application
  • integrated or otherwise combined electronic files such as a grouping of media, vendor content, menu content, nutritional content, advertisement content, billing programs, and/or others.
  • FIG. 1 is a schematic illustrating an exemplary operating environment 100 that includes a vendor's communications device 105, a customer's communications device 110, and a communications network 125.
  • the vendor's communications device 105 includes communications paths to the customer's communications device 1 10 and the communications network 125.
  • the customer's communications device 110 includes communications paths to the vendor's communications device 105 and the communications network 125.
  • the communications network 125 includes communications paths to the customer's communications device 110 and the vendor's communications device 105.
  • the customer's communications device 110 includes an interactive shopping tool 130 (also referred to herein as the "Interactive Shopping Module") to access, update, load, or otherwise manage data associated with consumer goods and/or products, such as, for example, menu, pricing, and delivery information, to a content services provider in communication with the customer's communications device 110.
  • the Interactive Shopping Module 130 comprises methods, systems, computer programs, and/or computer program products.
  • the Interactive Shopping Module 130 may operate within a vendor's computer system 102 or with alternate vendor communications devices as described below.
  • the Interactive Shopping Module 130 may operate locally and/or remotely.
  • FIG. 2 illustrates the Interactive Shopping Module 130 locally stored/maintained within the computer system 102 that includes a keyboard, mouse, or other input device (e.g., a connected peripheral communications device) for accessing, inputting, and/or otherwise managing data of the Interactive Shopping Module 130.
  • the Interactive Shopping Module 130 may also reside within another computer system, such as a computer server 135.
  • the computer system 102 and the computer server 135 may communicate with each other via a communications network 125, such as the Internet (sometimes alternatively known as the "world wide web), an intranet, a local-area network (LAN), a virtual private network (VPN), and/or a wide-area network (WAN).
  • the Interactive Shopping Module 130 may be locally and/or remotely accessed by any computer system communicating with the communications network 125.
  • the Interactive Shopping Module 130 presents consumer goods, services, and/or other associated content or data (also referred to as "media content").
  • a distributed content network 120 delivers the media content (and other content) to the customer's communications device 110 for presentation of the media content, such as, for example, presentation of a regional (e.g., New York City) Dining and Delivery television channel (or other communications medium) for presentation to the customer's communications device 110.
  • the customer's communications device 110 (and the vendor's communications device of reference numeral 105 of FIG.
  • the communications device 110 may also include any computer, peripheral device, camera, modem, storage device, telephone, mobile phone, analog/digital recorder, CD/DVD player/recorder, audio equipment, receiver, tuner, and/or any other consumer multicommuni cations device.
  • the distributed content network 120 may be a television/cable network operating in the radio-frequency domain and/or the Internet Protocol (IP) domain.
  • the distributed content network 120 may also include a distributed computing or communications network, such as the Internet, an intranet, a satellite network, a telecommunications network (e.g., Public Switched Telephone Network, Mobile Switching Telephone Office, and others), a local-area network (LAN), virtual private network (VPN), and/or a wide-area network (WAN).
  • the distributed content network 120 may include coaxial cables, copper wires, fiber optic lines, and/or hybrid-coaxial lines.
  • the distributed content network 120 may even include wireless portions utilizing any portion of the electromagnetic spectrum and any signaling standard (such as the I.E.E.E. 802 family of standards).
  • the communications address of the head end may be an electronic data communications address, such as an email address, webpage, and/or an Internet Protocol (IP) associated address, and/or may be a telecommunications address, such as a telephone number or a communications address utilizing any frequency in the electromagnetic spectrum (e.g., short wave radio receiver).
  • IP Internet Protocol
  • FIG. 3 illustrates block diagram showing the Interactive Shopping Module 130 residing in the computer system 102.
  • the Interactive Shopping Module 130 may be any computing system or communications device, such as the computer server 135 of FIG. 1 or the customer's communications devices 111, 112, 113, 114, 115, 116, and 1 17 of FIG. 2.
  • the Interactive Shopping Module 130 operates within a system memory device.
  • the Interactive Shopping Module 130 for example, is shown residing in a memory subsystem 348.
  • the Interactive Shopping Module 130 could also reside in flash memory 350 or a peripheral storage device 352.
  • the computer system 102 also has one or more central processors 354 executing an operating system.
  • the operating system has a set of instructions that control the internal functions of the computer system 102.
  • a system bus 356 communicates signals, such as data signals, control signals, and address signals, between the central processor 354 and a system controller 358 (typically called a "Northbridge").
  • the system controller 358 provides a bridging function between the one or more central processors 354, a graphics subsystem 360, the memory subsystem 348, and a PCI (Peripheral Controller Interface) bus 362.
  • the PCI bus 362 is controlled by a Peripheral Bus Controller 364.
  • the Peripheral Bus Controller 364 (typically called a "Southbridge") is an integrated circuit that serves as an input/output hub for various peripheral ports.
  • peripheral ports are shown including a keyboard port 366, a mouse port 368, a serial port 370 and/or a parallel port 372 for a video display unit, one or more external device ports 374, and networking ports 376 (such as SCSI or Ethernet).
  • the Peripheral Bus Controller 364 also includes an audio subsystem 378.
  • the central processor 354 is typically a microprocessor.
  • Advanced Micro Devices, Inc. manufactures a full line of ATHLONTM microprocessors (ATHLO NTM is a trademark of Advanced Micro Devices, Inc., One AMD Place, P.O. Box 3453, Sunnyvale, California 94088-3453, 408.732.2400, 800.538.8450, www.amd.com).
  • the Intel Corporation also manufactures a family of X86 and P86 microprocessors (Intel Corporation, 2200 Mission College Blvd., Santa Clara, California 95052-8119, 408.765.8080, www.intel.com).
  • Other manufacturers also offer microprocessors. Such other manufacturers include Motorola, Inc.
  • An exemplary operating system is DOS-based. That is, the exemplary operating system may be a WINDOWS-based operating system (WINDOWS® is a registered trademark of Microsoft Corporation, One Microsoft Way, Redmond WA 98052-6399, 425.882.8080, www.Microsoft.com). Any other operating system, however, is suitable with this invention.
  • WINDOWS® is a registered trademark of Microsoft Corporation, One Microsoft Way, Redmond WA 98052-6399, 425.882.8080, www.Microsoft.com. Any other operating system, however, is suitable with this invention.
  • Suitable operating systems include the UNIX® operating system (UNIX® is a registered trademark of the Open Source Group, www.opensource.org) and a LINUX® or a RED HAT® LINUX-based system (LINUX® is a registered trademark of Linus Torvalds, and RED HAT® is a registered trademark of Red Hat, Inc., Research Triangle Park, North Carolina, 1-888- 733-4281, www.redhat.com ' ). Still more suitable operating systems include the Mac® OS (Mac® is a registered trademark of Apple Computer, Inc., 1 Infinite Loop, Cupertino, CA 95014, 408.996.1010, www.apple.com). Those of ordinary skill in the art again understand that the programs, processes, methods, and systems described in this patent are not limited to any particular operating system.
  • the system memory device may also contain an application program.
  • the application program cooperates with the operating system and with a video display unit (via the serial port 370 and/or the parallel port 372) to provide a Graphical User Interface (GUI).
  • GUI Graphical User Interface
  • the Graphical User Interface typically includes a combination of signals communicated along the keyboard port 366 and the mouse port 368.
  • the Graphical User Interface provides a convenient visual and/or audible interface with a user of the computer system 102.
  • PIG. 4 depicts an exemplary embodiment of an interactive shopping operating environment 400.
  • the interactive shopping operating environment 400 illustrates a residence 405 with a media device 1 15 shown as an integrated set top box and television having the locally stored interactive shopping module 130 or channel, local database(s) (e.g., directory data) 407, a remote control device 410, and the content distribution network 420.
  • the media device 115 receives graphics, audio and other forms of the interactive shopping module 130 from one or more communications networks that include a variety of broadcasts and communication mediums. As shown in FIG.
  • these broadcast systems may include a direct digital broadcast via satellite TV 411, a communication link with a data communications network 412, a communications link with a telecommunication network 413, a broadcast via digital cable TV 414, and/or a terrestrial broadcast analog and/or digital TV such as a broadcast from a recording device 415, a studio 416, or a mobile vehicle 418 with an antenna and receiver 417.
  • the interactive shopping module 130 may interact with a directory-on-demand service (or an alternate source thai provides the directory) via a web browser or alternate interface to present a menu to a display device of the media device. If the interactive shopping module 130 uses the web browser, then an application server may respond to Hyper- Text Transfer Protocol (HTTP) requests by processing the requested URL and parameters according to the services it is providing. This may require accessing and/or storing data in a server database.
  • HTTP Hyper- Text Transfer Protocol
  • the user typically initiates a shopping session with the media device 115 by interfacing with a graphical user interface of the locally stored interactive shopping tool 130 or an interactive channel by actuating a pushbutton of the remote control device 410, by voice commands, and/or by other selection methods.
  • the graphical user interface(s) enables a broad range of functionality for accessing, modifying, creating, distributing, and/or otherwise managing the dining and delivery services.
  • an infrared remote control, an input terminal, and/or an optional wireless keyboard can communicate with the media device 415 to interact with the graphical user interface that is presented on an audio/visual device such as a TV screen.
  • furniture e.g., a couch, a chair, a table, and other furniture
  • an integrated input terminal, control panel, and/or communications interface with the media device 415 is used to select the directory to access, download, store, and/or otherwise manage and to further act as an input/output with the interactive shopping tool 130.
  • the user can use the infrared remote control (or alternate input/output device) to select the channel that he or she wants to access and/or to download by utilizing an electronic communications directory program guide, a search function, entering a channel number, and so on.
  • the user may be required to provide an identity and/or a password to access, download, and/or otherwise manage the dining and delivery module.
  • the user may be prompted to enter a personal identifier that may used to distinguish between different members of a household. Accordingly, the ability to distinguish among different users enables each user to secure information.
  • the media device may be configured to automatically access and/or present the shopping module for a previously initiated session each time the media device is powered on, or alternatively, based upon a viewing preference of a user profile associated with the customer and/or viewer.
  • the media device 115 may simultaneously present other associated broadcast media (or alternate data) during the presentment of the interactive shopping module 130 or channel. Still further, during the presentment of the media content (e.g., consumer goods and services, such as take-out menus of a dining and delivery module), the interactive shopping module 130 may insert instruction signals and/or prompts into the media stream, and, thus allow the user (e.g., a customer, a viewer, etc.) to associate, select, or otherwise respond to the instruction signal.
  • the user e.g., a customer, a viewer, etc.
  • the media device 115 is shown as a television with an integrated set top box having a display area for presenting selected media content 505, such as a media content of a sporting event, media program, infomercial, live broadcast, a news program, a public meeting, and other audio, video, and/or textual media.
  • a remote control 510 is used by a user to interact with and control the media device 115, such as increasing volume, fast forwarding through content or pausing a program, powering on or off the media device and interact with other programs and/or appliances that interface with the media device 115.
  • the remote control 510 the user is able to access an exemplary embodiment of the interactive shopping tool 610 (also referred to in FIGS.
  • the interactive shopping tool 610 includes categories of providers of various goods and services, such as food category providers 620, entertainment category providers 630, apparel category providers, household category providers 650, gifts category providers 655, and personal finance category providers 663.
  • the interactive shopping module 610 may include an infomercial with a "buy it now” feature 625 that is simultaneously presented while the user "surfs" the shopping features of the interactive shopping tool 610.
  • other advertisements 661 and 662 may be simultaneously presented to the display.
  • the display may be populated with functional features, such as a favorites category 670 that includes historical preferences of preferred vendors, preferred goods, preferred services, preferred content, preferred connections with other users for authorized access to another user profile to place an order similar to the other user, and other preferences of the user.
  • a favorites category 670 that includes historical preferences of preferred vendors, preferred goods, preferred services, preferred content, preferred connections with other users for authorized access to another user profile to place an order similar to the other user, and other preferences of the user.
  • one of the "favorite" features is to display a preferred order of preselected products from a preferred vendor and automatically order these products using a preferred billing or payment profile of the user. Additional functions may include an order status feature 680 for a status of the order, a check out feature 690 to complete an order, and an exit feature 695 for quitting the interactive shopping module 610.
  • the user may actuate a push button of the remote control device 510 to select the food category providers 620 to further select whether the user would like to access tools 730 for placing a delivery order 721, a take out order 722 (e.g., picking up food at restaurant by user), and/or a grocery order 723.
  • the interactive shopping tool 610 provides a "back" button 795 that may be selected to exit the additional access tools 730 of the food category providers 620 and return to the previous display screen of FIG. 6.
  • a dining and delivery tool 810 as illustrated in FIG. 8 is presented to the display so that the user can select one of the food category providers and access a food menu of each provider.
  • the dining and delivery tool 810 identifies each of the food category providers 821- 826 by brand or business name and may further include a coupon or special feature 863 trom one of the participating food category providers ⁇ e.g., 20% off any order placed with the dining and delivery tool 810).
  • a detailed display 910 of products, goods and/or services 920, 930 of the selected vendor are presented to the display.
  • the media device may interrupt the selected content 505 of FIGS. 5-8 and supplant media content 950 of the selected vendor to further illustrate a product, good, and/or service or to further illustrate the order being contemplated by the user.
  • the user may access a nutritional information feature 940 to access and find out nutritional information of the food order, such as ingredients, fat grams, calories, vitamins, re-heating or storage instructions (e.g., keep refrigerated), warnings (e.g., "contains peanut products, avoid if user has a peanut allergy", “do not eat uncooked meats while pregnant”, “do not drink alcohol while pregnant”, “use of medication with this food may cause adverse skin reaction", etc.).
  • a check out and authentication feature 1005 to place the order and select one of several user profile delivery locations, such as a work address 1020, another address (e.g., soccer field, recreation center, etc.), a home address 1040, and a mobile or remote location that may be obtained by tracking the user's media device 1060 (e.g., GPS feature in a cellular phone).
  • the earlier selected media content 505 returns and the user may use a feature to complete the order 1050 or the check out feature 690 to further process the order.
  • the dining and delivery tool may temporarily present a receipt 1110 as shown in FIG. 11 to the display of the media device 115 such that the user can view billing details of the completed order.
  • a copy of the receipt may be simultaneously communicated to the user's or an alternate account holder's electronic communications address 1130.
  • the user may access an order status feature 680 to identify if the order has been placed, to track delivery of the order, and/or to estimate near real time delivery forecasts for the arrival of the order based upon a location of order compared to the delivery address.
  • the user may use a manage account feature 1120 to select the completed order to save as a favorite or to provide billing instructions to the communications provider, such as, to override billing through the communications provider to a credit or debit account of the user or another.
  • the interactive shopping tool may present a history of pending orders 1210 such as a pending pizza delivery order, an outstanding consumer good order, an outstanding merchandise order, an outstanding order with a boutique store, and/or an outstanding order with a florist as shown in FIG. 12.
  • the pending order feature 1210 includes detailed order information including the name of the vendor, description of item(s) purchased, an order number or identifier, an order date, an order time, a status, and/or an expected delivery time.
  • the user may select additional details by selecting one of outstanding orders. For example, the user could select an outstanding order and add in a comment to add to the history of the order that would be stored in the user's profile of the interactive shopping tool.
  • the user could select the pending pizza order and add in a comment about the manager's name, that the order was taking more than thirty minutes because of a national holiday, that the driver seems to be lost, and other personalized information.
  • the user could select a track order feature 1220 to obtain detailed tracking information, such as the physical location of an order in transit or delivery to the delivery address, an estimated time of arrival, and/or the delivery route selected by the vendor to reach the delivery address.
  • the interactive shopping tool illustrates exemplary favorites 1310 of the user, such as a favorite pizza delivery order, a favorite Chinese delivery order, and other favorites.
  • the user may select a manage favorites feature 1320 to further define, add to, delete, share (with another user), or otherwise manage the user's favorite historical orders.
  • the favorites feature may be used by the user to initiate a survey to a plurality of users having a historical order, user profile, or association to query each of the plurality of users about purchasing a selected good or selected service at a discounted price range. For example the user may survey others to see if they agree to purchase a 52" flat screen brand name television at $500 within the next five (5) days.
  • the survey results are acquired and processed to place a bulk or large quantity order with multiple vendors to see if one or more of the multiple vendors agrees to sell the brand name television at a discounted price point - the discounted price point may be different or the same for each of the users affirmatively responding to the survey.
  • the survey results are acquired and processed to place a bulk or large quantity order with multiple vendors to see if one or more of the multiple vendors agrees to sell the brand name television at a discounted price point - the discounted price point may be different or the same for each of the users affirmatively responding to the survey.
  • the discount price point may be different or the same for each of the users affirmatively responding to the survey.
  • a third party communications provider or a vendor may use the survey tools to initiate similar queries, such as when a vendor seeks to sell all of a discontinued or older model at a discount price. Further, this survey tool is useful for market analysis to understand trends in consumer buyers, persuasiveness of other consumer buyers, and historical discount pricing offered via the interactive shopping module.
  • FIGS. 14 and 15 illustrate exemplary embodiments of the dining and delivery tool 1410, 1510 are presented to alternate media devices.
  • FIG. 14 shows the dining and delivery tool 1410 displayed to a remote communications device 1415, such as a cellular or satellite phone
  • FIG. 15 shows the dining and delivety tool 1510 displayed to a vehicle media device 1515.
  • One of the advantages of the interactive shopping tool is the ability to send an order to a third party using a communications address of the third party's media device.
  • the buyer could use the third party's communications address in placing the order and the Communications provider, the selected vendor, or program logic integrated into the interactive shopping tool would determine the physical location of the third party for delivery of the order.
  • the interactive shopping tool protect the actual delivery address of a third party and keep this information confidential from the buyer.
  • FIG. 16 illustrates another exemplary operating environment including the media device 110 coupled with or otherwise communicating ⁇ via the communications network 125) with databases having media content data 1622, viewer data 1624 (information about the user watching selected media content, such as ClickStream data disclosed in U.S. Patent 6,983,478 to Grauch et al. which the Description, Figures, and Claims are included herein), dining and/or vendor data 1632, business data 1636, and advertising/incentive data 1634 that is processed an interactive shopping engine 1630 and a revenue sharing engine 1640 to select and present advertisement content to the media device 110 with the graphical user displays of the interactive shopping tool.
  • media content data 1622 information about the user watching selected media content, such as ClickStream data disclosed in U.S. Patent 6,983,478 to Grauch et al. which the Description, Figures, and Claims are included herein
  • dining and/or vendor data 1632 information about the user watching selected media content, such as ClickStream data disclosed in U.S. Patent 6,983,478 to Grauch et al.
  • the viewer data 1624 may be obtained through a number of means, such as the viewer providing the viewer data to his/her communications provider or the viewer can choose to directly provide the viewer data to the interactive shopping engine through a registration process.
  • the vendor enters or otherwise provides dining/vendor data 1632.
  • the interactive shopping tool accesses or otherwise retrieves viewership information from the communications network 125 to compare with the dining/vendor 1632 and with the advertising/incentive data 1634 to identify "desirable" advertisements or incentives to present or otherwise target delivery of dining and/or vender content for presentment to the media device.
  • Some of the advantages of the interactive shopping module or interactive shopping tool include providing a communications channel that allows users to order goods or services, such as food delivery/takeout, using a remote control. Once a delivery address or delivery location has been entered, a consumer selects from participating restaurants or stores by type or by alphabetical listing. After the vendor is selected, the consumer may view and/or listen to a menu. Additional advantages of some of the exemplary embodiments of the interactive shopping module may include:
  • Revenue to maintain the interactive shopping service may be obtained via subscription from the vendor, from a small consumer fee, banner ads, a percentage of sales or the orders and combinations thereof.
  • Billing will be selected as either “upon delivery” or will be included on the next bill by the communications provider unless otherwise specified by the user and allows there to be “one” bill. Moreover, a secure billing scenario can be developed.
  • an interactive shopping interface enables a consumer to place an order via a television-like user interface.
  • the exemplary embodiments of the interactive shopping tool may be physically embodied on or in a computer- readable medium.
  • This computer-readable medium may include CD-ROM, DVD, tape, cassette, floppy disk, memory card, and large-capacity disk (such as IOMEGA®, ZIP®, JAZZ®, and other large-capacity memory products (IOMEGA®, ZIP®, and JAZZ® are registered trademarks of Iomega Corporation, 1821 W. Iomega Way, Roy, Utah 84067, 801.332.1000, www.iomega,com).
  • This computer-readable medium, or media could be distributed to end-users, licensees, and assignees.
  • a computer program product for selecting a structure for an auction includes the interactive shopping tool stored on the computer-readable medium.
  • the interactive shopping tool may also be physically embodied on or in any addressable (e.g., HTTP, I.E.E.E. 802.11, Wireless Application Protocol (WAP)) wireline or wireless device capable of presenting an IP address.
  • addressable e.g., HTTP, I.E.E.E. 802.11, Wireless Application Protocol (WAP)
  • Examples could include a computer, a wireless personal digital assistant (PDA), an Internet Protocol mobile phone, or a wireless pager.

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Abstract

Dans des modes de réalisation donnés à titre d’exemple, la présente invention concerne un module d’achat interactif fournissant des outils d’achat pouvant comprendre un canal multimédia sur les marchandises et/ou services destinés au client, un module de services d’achat permettant l’interaction via un dispositif d’affichage d’un dispositif multimédia d’un client (également appelé «dispositif de communication »), des données de profil de client, des données publicitaires, des caractéristiques et mesures souhaitées du client, et des données détaillées de catalogue et de vendeur, notamment heures d’ouverture, délais de livraison, données d’historique sur la satisfaction des clients, données sur les prix, ingrédient(s) alimentaire(s), avertissement(s) sur les allergies et données nutritionnelles, images graphiques des éléments de menu et/ou descriptions de menu. Certains modes de réalisation peuvent comprendre des services d’achat concernant des aliments à emporter et/ou livrés, les divertissements, l’habillement, des cadeaux et/ou articles pour la maison. Dans d’autres modes de réalisation donnés à titre d’exemple, le client, le vendeur et/ou le fournisseur de communications peuvent s’adapter à une plage de données de prix réduits pour identifier un point de prix réduit et maximiser les ventes à une pluralité de clients. Selon d’autres modes de réalisation donnés à titre d’exemple, des systèmes et procédés de facturation comprennent la facturation, le traitement et/ou le paiement de la commande du vendeur au fournisseur de communications.
PCT/IB2008/054344 2008-10-22 2008-10-22 Procédés et systèmes permettant l'achat de marchandises et de services livrables WO2010046727A2 (fr)

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US9838849B2 (en) 2015-08-07 2017-12-05 Collateral Opportunities, Llc Electronic identification, location tracking, communication and notification system with beacon clustering
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CN106658078A (zh) * 2016-12-23 2017-05-10 北京小米移动软件有限公司 电视终端订餐方法及装置

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