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WO2009139000A2 - Procédé et système permettant de fournir des informations commerciales à un utilisateur de réseau de communication - Google Patents

Procédé et système permettant de fournir des informations commerciales à un utilisateur de réseau de communication Download PDF

Info

Publication number
WO2009139000A2
WO2009139000A2 PCT/IN2009/000270 IN2009000270W WO2009139000A2 WO 2009139000 A2 WO2009139000 A2 WO 2009139000A2 IN 2009000270 W IN2009000270 W IN 2009000270W WO 2009139000 A2 WO2009139000 A2 WO 2009139000A2
Authority
WO
WIPO (PCT)
Prior art keywords
caller
call
commercial information
callee
module
Prior art date
Application number
PCT/IN2009/000270
Other languages
English (en)
Other versions
WO2009139000A3 (fr
Inventor
Koranapalli Nagaraju Rohith
Babu Harish
Original Assignee
Onmobile Global Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Onmobile Global Limited filed Critical Onmobile Global Limited
Publication of WO2009139000A2 publication Critical patent/WO2009139000A2/fr
Publication of WO2009139000A3 publication Critical patent/WO2009139000A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Definitions

  • TITLE METHOD AND SYSTEM FOR PROVIDING COMMERCIAL INFORMATION TO A CALLER IN A COMMUNICATION NETWORK
  • the present invention relates to a method and -a system for providing Commercial Information (Cl) in a communication network.
  • Cl Commercial Information
  • Caller The mobile phone user who initiates a call is called a 'caller'.
  • Callee The mobile phone user to whom the call is made is called a 'callee'.
  • Ring back Tone A tone which is played to the caller while he/she is waiting for the callee to respond to the call is called an RBT.
  • the RBT is, in general, played till the callee responds to the call.
  • a caller can communicate with a callee by using a communication device.
  • the communication device include, but are not limited to, a landline telephone and a mobile phone.
  • the caller may communicate with the callee by dialing the callee's phone number by using the communication device.
  • the communication network authenticates the callee's phone number and establishes a call connection between the caller and the callee.
  • the callee's mobile phone starts ringing when., the call connection is established.
  • the caller hears a call progress tone on his/her mobile phone while the callee's mobile phone is ringing.
  • the transmission of the call progress tone to the caller's mobile phone stops when the callee initiates a conversation with the caller by accepting the call.
  • the call progress tone may be a ring-back tone (RBT), busy tone, call- waiting tone or the likes.
  • RBT ring-back tone
  • the RBT conventionally a monotonous sound, can be replaced by other tones, for example, songs, music, news, sports commentary or the likes.
  • the caller prefers to listen to some information, such as Commercial Information (Cl), instead of a monotonous sound as the RBT, while waiting for the callee to respond to the call.
  • Cl Commercial Information
  • the caller receives only a part of the information which was being transferred as RBT.
  • the Cl might have been transmitted as RBT to the caller but the caller might have received only a part of the Cl due to the transmission of RBT stopping abruptly.
  • the caller might lose the part of the Cl which was valuable to him/her.
  • a method and a system for providing Commercial Information (Cl) in a communication network are disclosed.
  • the Cl may be an advertisement of a product or a service.
  • a caller has initiated a call with a callee and the caller is listening to the RBT while waiting for the callee to respond to the call.
  • the caller indicates a desire to listen to the Cl instead of initiating a conversation with the callee.
  • the caller indicates the desire by pressing a dual-tone multi-frequency (DTMF) key.
  • DTMF dual-tone multi-frequency
  • the Cl module is used to provide CIs to the caller.
  • a call connection between the caller and the Cl module is established in case the callee disconnects the call while the caller is listening to the RBT.
  • the context of the Cl can be an advertisement from a retailer.
  • the Cl may be transmitted in various forms such as text, video, voice, sound or the likes.
  • FIG. 1 is a schematic depicting a communication environment according to an embodiment of the invention.
  • FIG. 2 is a block diagram illustrating RBT system according to an embodiment of the invention.
  • FIG. 3 is a block diagram illustrating application server according to an embodiment of the invention.
  • FIG. 4 is a flow diagram illustrating a method for providing Cl to caller according to an embodiment of the invention.
  • a communication network may refer to a network of communication devices and/or stations having wired or wireless interconnection for establishing communication.
  • Communication may include, without limitation, transmitting and receiving signals.
  • Communication may further include, without limitation, transferring information and data such as voice, audio, video, graphics and the like.
  • Communication network may include, without limitation, Internet, intranet, extranet, Wide Area Network (WAN), wireless WAN (WWAN), Local Area Network (LAN), wireless LAN (WLAN), transducer links such as those using Modulator-Demodulators (modems), telecommunication network, personal area network and Global Navigation Satellite System (GNSS).
  • Telecommunication network may include, without limitation, Public Switched Telephone Network (PSTN), Global System for Mobile Communications (GSM), and Code Division Multiple Access network (CDMA).
  • Personal area network may include, without limitation, Bluetooth and Infrared, and Global Navigation Satellite System (GNSS).
  • FIG. 1 is a schematic depicting a communication environment.
  • Communication service provider enables caller 102 to connect to a communication infrastructure 104 for making a call to a callee -106.
  • Caller 102 and callee 106 may use a communication terminal like a fixed landline telephone, mobile telephone, or the likes to establish a connection with communication infrastructure 104.
  • Communication infrastructure 104 includes coYitrol unit 108 for managing a call connection between caller 102 and callee 106.
  • Control unit 108 includes a Mobile Switching Centre (MSC)/Service Switching Point (SSP) 110 and a Service Control Point (SCP) 112.
  • MSC Mobile Switching Centre
  • SSP Service Switching Point
  • SCP Service Control Point
  • Communication infrastructure 104 also includes a central database 114 used to store subscription information related to subscribers of the communication service.
  • An example of central database 114 is a home location register (HLR).
  • HLR home location register
  • the subscription information includes a unique identifier for the subscriber, telephone number of the subscriber, current location of the subscriber, and various services the subscriber has registered for or the likes.
  • Communication infrastructure 104 further includes a Value Added Service (VAS) system 116 for providing VAS services, like RBT services, voice mailbox service or the likes to the mobile phone user.
  • VAS Value Added Service
  • VAS system 116 is an RBT system for playing the RBT and Commercial Information (Cl) to caller 102.
  • caller 102 initiates a call with callee 106 using a mobile phone, the call is forwarded to control unit 108.
  • MSC 110 establishes the call connection between caller 102 and callee 106. After a call connection is established with callee 106, i.e. the mobile phone of callee 106 starts ringing; a switch at MSC 110 forwards the call to VAS system 116.
  • MSC 110 has call connection with callee 106 and VAS system 116 simultaneously.
  • VAS system 116 transmits the RBT to caller 102 via MSC 110.
  • VAS system provides Cl to caller 102. The method of providing Cl to caller 102 has been discussed in conjunction with FlG. 4. VAS system 116 is discussed in detail in conjunction with FIG. 2.
  • FIG. 2 is a block diagram illustrating VAS system 116 according to an embodiment of the invention.
  • VAS system 116 includes signaling cards 202 and media cards 204 for communication with MSC 108.
  • Signaling cards 202 are used for processing signals from MSC 110 that provide specific information related to a call.
  • MSC 110 sends signals regarding initiation of call by caller 102, termination of call by caller 102, termination of call by callee 106 or the likes.
  • the signals are transmitted using standard protocols such as the SS7 protocol.
  • An example of signaling cards 202 is NMS TX-4000 cards.
  • Signaling cards 202 includes a software component used for signal handling. The software component may be written in C/C++ or any other programming language.
  • Media cards 204 are used for processing media, for example playback, recording, detection and generation of DTMF, or the likes, to and from MSC 108.
  • An example of media cards 204 is NMS AG-4040 card.
  • Media cards 204 comprise a software component used for media processing and handling. The software component may be written in C/C++ or any other programming language.
  • Media cards 204 and signaling cards 202 are connected with an application server 206 and serve as a link between, control unit 108 and application server 206.
  • application server . " 206 includes various applications based on computer programming languages like JAVA, C/C++, or the likes. Different applications are invoked based on input from media cards 204 and signaling cards 202. For example, an application for playing RBT to caller 102 is invoked when caller 102 initiates the call with callee 106. Details of application server 206 have been discussed in conjunction with FJG. 3.
  • FIG. 3 is a block diagram illustrating application server ' 206.
  • Application server 206 includes various applications that may be used to provide different VAS to the subscribers. The various applications are based on computer programming languages like JAVA, C/C++, or the likes. According to an embodiment of the invention, application server 206 includes an RBT module 302, a Commercial Information (Cl) module 304, a Call Transfer (CT) module 306 and a master database 308.
  • RBT module 302 RBT module 302
  • CO Commercial Information
  • CT Call Transfer
  • RBT module 302 includes an RBT player 310 and an RBT controller 312.
  • RBT player 310 is used for playing the RBT to caller 102.
  • RBT controller 312 is used to select a particular RBT which is played to the caller 102.
  • Call forwarded to VAS system 116 by MSC 108 is received by RBT controller 312 of RBT module 302. Further, RBT controller 312 also receives call information from MSC 110. Call information includes, but is not limited to, phone number of caller 102, and phone number of callee 106.
  • RBT controller 312 queries master database 308 about the RBT to be played to caller 102 based on the call information. Master database 308 stores a plurality of RBTs.
  • RBT player 310 plays the RBT to caller 102.
  • Commercial Information (Cl) module 304 includes Cl player 314 and Cl controller 316.
  • Cl player 314 is used for playing the Cl to caller 102.
  • Cl controller 316 selects the Cl, to be played by Cl player 314, from master database 308. The Cl could be selected based on RBT played to caller 102 or the Cl could be selected randomly. According to another embodiment of the invention, Cl may be selected based on the call information.
  • Master database 308 stores a plurality of Cl.
  • Call transfer (CT) module 306 receives notification regarding pressing of DTMF keys by caller 102.
  • caller 102 presses a predefined DTMF key while listening to the RBT and waiting for callee 106 to respond to the call.
  • caller 102 expresses a desire to listen to Cl instead of initiating a conversation with callee 106.
  • CT module 306 informs SCP 112 about pressing of any DTMF key by caller 102.
  • SCP 112 instructs MSC 110 to disconnect the call connection between MSC 110 and callee 106 and establish call connection between caller 102 and Cl module 304.
  • the applications in application server 206 are connected to signaling card 202 and media card 204.
  • Application server 206 sends and receives inputs from the signaling cards 202 and media cards 204. Any transfer of media to and from the applications in the application server 206 is through media cards 204. For example, pressing of DTMF key by caller 102 is recognized by media cards 204 and is conveyed to CT module 306. Similarly, playing of. RBT to caller 102 from RBT module 302 is routed through the media cards 204.
  • Signaling card 202 sends signaling information to application server 206, for example, when callee 106 is busy or disconnects the call a signaling message indicating the status of callee 106 is sent to application server 206.
  • RBT player 310 starts playing RBT to caller 102. Further, on receiving signaling information callee 106 is busy, callee 106 has disconnected the call when RBT was playing, or when the callee has answered the call; RBT player 310 stops the transmission of RBT to caller 102.
  • FIG. 4 is a flow diagram illustrating a method for providing Cl to caller 102, according to an embodiment of the invention.
  • call transfer conditions include situations when transmission of RBT to caller 102 stops abruptly. Examples of such situations include, but are not limited to, caller 102 presses a particular DTMF key while listening to the RBT and waiting for callee 106 to respond to the call; callee 106 sending a request to disconnect the call; or callee 106 is busy.
  • Caller 102 may press a DTMF key while listening to RBT and waiting for callee 106 to respond to the call, thereby indicating a desire to listen to Cl instead of initiating a conversation with callee 106.
  • the information about pressing of DTMF key by caller 102 is received by CT module 306.
  • CT module 306,- informs SCP 112 regarding pressing of the DTMF key by caller 102.
  • SCP. 112 instructs MSC 110 to disconnect the call connection between MSC 110 and callee 106.
  • CT module 306 may send call release message with a specific release code directly to MSC 110 after caller 102 has pressed a DTMF key. MSC 110 directly gets the notification about other scenarios such as callee 106 disconnecting the call, callee 106 phone being busy.
  • MSC 110 disconnects the call connection between MSC 110 and callee 106.
  • MSC 110 establishes a call connection between caller 102 and Cl module 304 immediately after receiving instructions/release message with a specific release code.
  • the playback of RBT is continued to caller 102 and after the RBT has been played, RBT module 302 send the indication to MSC ' .I IO which may establish call connection between caller 102 and Cl module 304. '
  • Cl module 304 is the RBT module 302. In such a scenario, no establishing of connection is required and the connection between caller 102 and RBT module 302 is continued (i.e. ring back tone continues) after the occurrence of call transfer conditions.
  • Cl player 314 plays Cl to caller 102.
  • Cl controller 316 decides upon the suitable Cl to be played to caller 102.
  • caltee 106 disconnects the call.
  • SCP 112 directs MSC 110 to disconnect the call connection between MSC 110 and callee 106.
  • MSC 110 maintains the call connection between caller 102 and MSC 110.
  • call connection between caller 102 and callee 106 is disconnected.
  • a call connection is established between caller 102 and Cl module 304.
  • Cl player 314 plays Cl to caller 102.
  • RBT player 310 continues transmission of RBT to caller 102, after callee 106 has disconnected the call.
  • RBT player 310 continues transmission of RBT to caller 102 in case caller 102 is busy.
  • MSC 110 establishes call connection between caller 102 and an external Cl provider in case caller 102 indicates a desire while listening to Cl played by Cl player 314.
  • Caller 102 may indicate the desire by pressing a DTMF key.
  • Cl may be transmitted to caller 102 in the form of text message, voice message, video message, or a combination thereof.
  • the Cl may also contain certain instruction to be followed by caller 102.
  • caller 102 may be charged for the Cl.
  • the Cl provider may be charged for the Cl played to caller 102.
  • Incentives may be provided to caller 102 for listening to the Cl. Examples of incentives include, but are not limited to, extra talk time, waving of call charges, gifts, discount offers, monetary benefits, cash, money transfer to bank account of caller 102, money transfer to mobile phone account of caller 102, and the like.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention porte sur un procédé permettant de fournir des informations commerciales à un utilisateur de réseau de communication. Le procédé consiste à transférer l'appel à un module d'informations commerciales lorsque certaines conditions de transfert d'appel sont remplies. Le module d'informations commerciales affiche les informations commerciales à l'utilisateur.
PCT/IN2009/000270 2008-05-06 2009-05-05 Procédé et système permettant de fournir des informations commerciales à un utilisateur de réseau de communication WO2009139000A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN1112CH2008 2008-05-06
IN1112/CHE/2008 2008-05-06

Publications (2)

Publication Number Publication Date
WO2009139000A2 true WO2009139000A2 (fr) 2009-11-19
WO2009139000A3 WO2009139000A3 (fr) 2010-01-14

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2009/000270 WO2009139000A2 (fr) 2008-05-06 2009-05-05 Procédé et système permettant de fournir des informations commerciales à un utilisateur de réseau de communication

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WO (1) WO2009139000A2 (fr)

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6603844B1 (en) * 1999-08-31 2003-08-05 Avaya Technology Corp. Advertised ring back in a telecommunication switching system
KR100511111B1 (ko) * 2002-12-17 2005-08-31 오현승 통화 연결음을 이용한 광고 서비스 제공장치 및 그 방법
US20070189474A1 (en) * 2006-01-27 2007-08-16 Lucent Technologies Inc. Initiating ecommerce sessions using multimedia ringback tones

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WO2009139000A3 (fr) 2010-01-14

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