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WO2008105364A1 - Advertisement server device, advertisement display method, and advertisement server program - Google Patents

Advertisement server device, advertisement display method, and advertisement server program Download PDF

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Publication number
WO2008105364A1
WO2008105364A1 PCT/JP2008/053176 JP2008053176W WO2008105364A1 WO 2008105364 A1 WO2008105364 A1 WO 2008105364A1 JP 2008053176 W JP2008053176 W JP 2008053176W WO 2008105364 A1 WO2008105364 A1 WO 2008105364A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
bidding
area
advertisement server
advertisement area
Prior art date
Application number
PCT/JP2008/053176
Other languages
French (fr)
Japanese (ja)
Inventor
Shingo Mitsui
Hikaru Mizutani
Kanetsune Yoshida
Original Assignee
Rakuten, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rakuten, Inc. filed Critical Rakuten, Inc.
Publication of WO2008105364A1 publication Critical patent/WO2008105364A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An advertisement server device (1) comprises bidding advertisement area display means (34) for creating a bidding content registering page (500) on which an advertiser terminal (3-k) displays at least one advertisement area whose display position on a search result page (800) is specified and which corresponds to the search word together with the bidding situation of each advertisement area, bid price receiving means (35) for receiving the bid price for each advertisement posting period of the specified advertisement area, successful bid determining means (37) for determining that the advertisement area is awarded for the maximum bid price included in bidding information out of the bidding information stored for each advertisement area when a search word transmitted from a user terminal (2-k) is received within the advertisement posting period. With this, an advertisement server device, an advertisement display method, and an advertisement server program such that when an advertisement whose form meets the request of the advertiser can be easily displayed on a page where the search result according to an inputted search word or the like is displayed are provided.
PCT/JP2008/053176 2007-02-28 2008-02-25 Advertisement server device, advertisement display method, and advertisement server program WO2008105364A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2007-050692 2007-02-28
JP2007050692A JP2008217163A (en) 2007-02-28 2007-02-28 Advertisement server device, advertisement display method, and advertisement server program

Publications (1)

Publication Number Publication Date
WO2008105364A1 true WO2008105364A1 (en) 2008-09-04

Family

ID=39721196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2008/053176 WO2008105364A1 (en) 2007-02-28 2008-02-25 Advertisement server device, advertisement display method, and advertisement server program

Country Status (3)

Country Link
JP (1) JP2008217163A (en)
TW (1) TW200901068A (en)
WO (1) WO2008105364A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5364220B1 (en) * 2013-03-29 2013-12-11 楽天株式会社 Information processing apparatus, information processing method, and information processing program

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010097494A (en) * 2008-10-17 2010-04-30 Digital Advertising Consortium Inc Advertisement management system, method and program
JP5137905B2 (en) * 2009-06-16 2013-02-06 ヤフー株式会社 Advertisement distribution system and method using advertisement space and distributing load
JP5618404B2 (en) 2010-06-29 2014-11-05 楽天株式会社 Information providing apparatus, information providing method, information providing program, and recording medium on which information providing program is recorded
JP6227938B2 (en) * 2013-08-30 2017-11-08 ヤフー株式会社 Distribution device, terminal device, distribution method, distribution program, and display program
WO2015186253A1 (en) * 2014-06-06 2015-12-10 楽天株式会社 Information processing device, information processing method, program, recording medium
JP7320114B1 (en) 2022-07-29 2023-08-02 株式会社カカクコム Information processing device, information processing method and information processing program

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003501729A (en) * 1999-05-28 2003-01-14 オーバーチュア サービシズ インコーポレイテッド Method and system for influencing positions on a search result list generated by a computer network search engine
JP2003196509A (en) * 2001-11-13 2003-07-11 Overture Services Inc Position bidding in a search system that pays for position
JP2004054925A (en) * 2003-06-16 2004-02-19 Tadashi Goino Method and system for selling right related to match, server system for the same, and terminal
JP2005005827A (en) * 2003-06-10 2005-01-06 Nec Corp Positional information distribution system, positional information distribution apparatus, and positional information distribution method
JP2005085165A (en) * 2003-09-10 2005-03-31 Kido Insatsusho:Kk Sales method of advertisement frame by internet auction

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003501729A (en) * 1999-05-28 2003-01-14 オーバーチュア サービシズ インコーポレイテッド Method and system for influencing positions on a search result list generated by a computer network search engine
JP2003196509A (en) * 2001-11-13 2003-07-11 Overture Services Inc Position bidding in a search system that pays for position
JP2005005827A (en) * 2003-06-10 2005-01-06 Nec Corp Positional information distribution system, positional information distribution apparatus, and positional information distribution method
JP2004054925A (en) * 2003-06-16 2004-02-19 Tadashi Goino Method and system for selling right related to match, server system for the same, and terminal
JP2005085165A (en) * 2003-09-10 2005-03-31 Kido Insatsusho:Kk Sales method of advertisement frame by internet auction

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
HASHIMOTO H. ET AL.: "Access Kojo 99 no Waza PV UP! User-su UP! Shukyakuryoku Kojo! 'Nanisuryaiino?' Dai Tokushu", WEB TANTOSHA GENBA NO KNOW-HOW, KABUSHIKI KAISHA IMPRESS R & D, vol. 4, 18 February 2007 (2007-02-18), pages 32 - 48 *
YAMASHITA T. ET AL.: "Homepage de Rieki o Ageru Tame no Shukyaku no Gijutsu!, Shogaku kara Hajimeru Net Kokoku Kensaku Rendogata Kokoku Hajimeno Ippo", INTERNET HANBAI KATSU! ASCII CORP., vol. 1, 12 June 2006 (2006-06-12), pages 46 - 49 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5364220B1 (en) * 2013-03-29 2013-12-11 楽天株式会社 Information processing apparatus, information processing method, and information processing program
WO2014155681A1 (en) * 2013-03-29 2014-10-02 楽天株式会社 Information processing device, information processing method, and information processing program

Also Published As

Publication number Publication date
TW200901068A (en) 2009-01-01
JP2008217163A (en) 2008-09-18

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