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WO2008147989A9 - Système et procédé pour construire, enregistrer et faire la course avec des véhicules miniatures commandés à distance - Google Patents

Système et procédé pour construire, enregistrer et faire la course avec des véhicules miniatures commandés à distance Download PDF

Info

Publication number
WO2008147989A9
WO2008147989A9 PCT/US2008/064697 US2008064697W WO2008147989A9 WO 2008147989 A9 WO2008147989 A9 WO 2008147989A9 US 2008064697 W US2008064697 W US 2008064697W WO 2008147989 A9 WO2008147989 A9 WO 2008147989A9
Authority
WO
WIPO (PCT)
Prior art keywords
vehicle
store
remote controlled
customer
controlled vehicle
Prior art date
Application number
PCT/US2008/064697
Other languages
English (en)
Other versions
WO2008147989A2 (fr
WO2008147989A3 (fr
Inventor
David Domm
Blake Harper
Rocky Jones
Joel Blumberg
Abhinov Singh
Michael Wilks
Daniel Gott
Ryan Mcglothlin
Original Assignee
Experience Entpr Llc
David Domm
Blake Harper
Rocky Jones
Joel Blumberg
Abhinov Singh
Michael Wilks
Daniel Gott
Ryan Mcglothlin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Experience Entpr Llc, David Domm, Blake Harper, Rocky Jones, Joel Blumberg, Abhinov Singh, Michael Wilks, Daniel Gott, Ryan Mcglothlin filed Critical Experience Entpr Llc
Publication of WO2008147989A2 publication Critical patent/WO2008147989A2/fr
Publication of WO2008147989A3 publication Critical patent/WO2008147989A3/fr
Publication of WO2008147989A9 publication Critical patent/WO2008147989A9/fr

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Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63H—TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
    • A63H18/00—Highways or trackways for toys; Propulsion by special interaction between vehicle and track
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/80—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game specially adapted for executing a specific type of game
    • A63F2300/8017—Driving on land or water; Flying
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63H—TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
    • A63H30/00—Remote-control arrangements specially adapted for toys, e.g. for toy vehicles
    • A63H30/02—Electrical arrangements
    • A63H30/04—Electrical arrangements using wireless transmission

Definitions

  • the present invention generally relates to the field of toy merchandise sales and, in particular, to business methods and apparatus for the sale of interactive toy merchandise by an experience retail store and attendant web site.
  • toy merchandise such as specialized or interactive toys and other items of value
  • retail toy stores for instance, or other stores, which typically present the merchandise in many different manners for the customer.
  • stores typically possess a sophisticated display window or an elegant arrangement of the toys in display cases for the adult who is accompanying the child and buying the toy. So the layout of the toy store is such that it may hold the interest of the adult but the store does not hold the interest of the child who is going to play with the toy.
  • Such an appearance also may inhibit the attraction of other customers with children who want to readily see, touch and experience the toy, which the typical display cases discourage.
  • the present invention relates to interactive toy retail store business methods and apparatus for the sale of interactive toy merchandise.
  • the business method includes providing a process of purchasing an interactive or action toy at the sales point that includes a unique in-store experience in purchasing the action toy. It begins with the store appearance itself where the exterior of the store selling the model toy vehicle should have the look and feel of an entrance to a racing car garage or the back of an open race car semi-trailer truck or the bleachers for watching the race.
  • the retail store takes on the appearance of a showroom, garage or repair facility for motor vehicles being sold within the premises even though they are just toy racing cars.
  • the business method or process permits the customer, guest or you to design, build and race a purchased interactive toy vehicle. You are offered the ability to create, customize and accessorize the chosen vehicle, build it, and then take it for a test drive on an in-store racetrack. This puts the fun back into the purchasing experience for you whether you are the adult or the child at the point of sale of the interactive toy that is now missing in retail toy stores today. Gone are the stodgy toy store display cases. In are interactive organized sections of the retail store replacing the normal display cases that enhance the fun of purchasing a specialized interactive toy like a freewheel or remote controlled vehicle.
  • the first step towards customizing, building and racing your own vehicle happens in a Design ShowroomTM area of the store.
  • the Design ShowroomTM area each racer gets to choose from a number of different kinds of vehicles. Perhaps you prefer the speed and razor sharp handling of an on- road street racer. Or maybe you're looking for a rough and tough off-road monster truck. Whatever your racing tastes, the Design ShowroomTM display boards has a vehicle for you. After you've chosen your vehicle type, it's now time to customize your ride! Choose from over a hundred different body styles and color combinations, including exotic sports cars, rugged monster trucks, and go-anywhere dune buggies. Pick a color that complements your own personal style.
  • another preferred business method may include the step of beginning your designing of an interactive freewheel or remote control vehicle immediately upon entering the retail store as the traffic flow of the store directs you visually first to a number of interesting display boards in a design showroom.
  • the design showroom area with the numerous display boards having a particular theme or vehicle line like a street racing car or a monster truck thereon with many choices of vehicle bodies and customizing accessories like tires/wheel rims and decals on each display board. From each display board, you make a choice of a body style for your vehicle, one set of decals and one tire/wheel style. Samples of each of these choices are firmly attached directly to the boards as a display model only or a colored photo of the item and below each item are a supply of SKU cards or the like to pick off the board when you make your choice of body style, tire/wheels and decals for your vehicle.
  • each example of a body style, decal or tire/wheel on the display board is a matching SKU card showing a photo of the item for visual identification. This is important for younger children who may not be able to read all of the information on the SKU card but certainly can match up the picture with the item of their choice in vehicles and customizing accessories. A customer who likes a particular body style in a certain color is easily able to take the corresponding SKU card, which eliminates mistakes later when entering data about their vehicle and customizing choices. The process is then repeated for the decal and tire/wheel selections.
  • Each display board includes a number of different body styles, colors, decals and tires/wheels to choose between on each display board that makes for a large number of combinations to personalize each vehicle chosen by a customer.
  • each customer selects at least three SKU cards for a body, tire/wheel and decals to complete the design of their vehicle.
  • the next step in the design process of the motor vehicle is going to a Department of Motor Vehicles (DMV) area in the store for a driver's license and registration, which may include license plates for the vehicle.
  • DMV Department of Motor Vehicles
  • the racer sits down at a computer terminal and begins the process of registering their car and designing their own driver's license for use at the retail store and racing track. You get started by registering the racer name and information by going through a number of computer screens and in the case of a child, there is a parent screen before getting started in filling out the child racer information.
  • the next screen is a "Build Your Member ID/License".
  • the customer positions themselves in front of a portable camera mounted on top of the monitor or within the monitor face, smiles and their picture is taken and seen on the monitor within a driver's license picture window showing the picture just taken by the racer.
  • the driver license can be taken as many times as necessary to get the picture of choice for the License Photo ID. Then the customer selects the appropriate picture from those taken or takes another before choosing a background for their member ID/driver's license.
  • the ID/driver's license information is sent to the Pit Crew (order desk personnel) and also serves as a Pit Pass to be described later.
  • a custom screen asks the racer to enter in their first and last names, e- mail address, current address, birthday and a coined racer name. For privacy reasons, the customer is only required to enter some of the fields in the form on the computer monitor such as your name and birthday if the racer so chooses.
  • the body style of the vehicle is entered into the process.
  • the next screen lists your designed vehicle information and if that information, which is displayed on this screen is correct, the customer clicks on the "confirm your order" button on the screen and your vehicle information is transferred via computer to a Pit Crew checkout clerk (Checkout Desk Personnel) to confirm the order and complete the transaction of purchasing by paying for the vehicle ordered.
  • a Pit Crew checkout clerk Checkout Desk Personnel
  • the racer gets up from registration and ID/License station at the DMV, a racing shop is in the immediate vicinity, where various vehicle related toys, accessories, vehicle upgrades as well as branded apparel of the store (shirts, hats and other such accessories) are offered for purchase.
  • the racer moves onto the Checkout counter to purchase the vehicle and any articles from the racing shop.
  • the order that was scanned at the DMV was sent to a POS terminal checkout, where the order is called by name, prints a racing Pit Pass or incorporates the Pit Pass information on the ID/Driver's License, and following payment, sends the order to the store Garage for processing.
  • POS terminal checkout where the order is called by name, prints a racing Pit Pass or incorporates the Pit Pass information on the ID/Driver's License, and following payment, sends the order to the store Garage for processing.
  • each customer Before the customer heads to the Pit/Garage Area of the store to pickup the vehicle, each customer is given a Garage carrying box, a Pit Pass/Driver's License, a Racing Lanyard, instructions on vehicle assembly, and "Tips and Tricks" for when the customer gets home.
  • the customer gets a predetermined number of track points on the Pit Pass, which gives the racer access to an in-store racetrack to test their vehicle prior to leaving the store.
  • All member information entered at the DMV, as well as each member's balance of track points, are stored on their Pit Pass via a bar coding system.
  • Racers with the purchase of their first vehicle are automatically members of the store elite racing club. This permits the racer to test out their vehicles immediately after purchase and the racer is free to use the store track again as much as they like so long as enough track points remains on the Pit Pass.
  • Each racer is free thereafter to buy as many additional track points at checkout from a Pit Crew member, which are then credited to their membership account and appear on the Pit Pass to race again at store race track.
  • the customer goes next to the Pit Row in the Build area of the store following Checkout.
  • the Pit Row is typically a set of benches and tables forming a build station to assemble the vehicle.
  • the customers walks over to the Pit Area, finds an empty build station and one of the Pit Crew delivers a tray with all of the parts needed to assemble the customer's vehicle.
  • the racer's order is sent onto the store's Garage where the order ticket is printed out, and one of the Garage crewmembers "picks" the order parts from the back room stock.
  • the Garage crew In addition to the three items that the customer chose at the Design Showroom, the Garage crew also brings out a rechargeable battery pack, a vehicle chassis, a transmitter (typically with batteries included therein), a battery charger and screws necessary to attach the body and tire/wheels to the chassis.
  • a rechargeable battery pack typically with batteries included therein
  • a battery charger typically with batteries included therein
  • the order is picked, it is left at the Garage window and one the Pit Crew members takes the tray of parts to the racer seated at a bench in the Pit area and assists the racer if needed to assemble the vehicle.
  • the assembly process is fairly simple effort.
  • the customer attaches the body to the chassis with screws, attaches the tires/wheels to the chassis with screws and then applies the decals.
  • the customer installs the batteries in the transmitter, installs the battery pack into the chassis and is then ready to "test drive" the vehicle on the in- store racetrack.
  • the racer can take as much time as they need to carefully assemble their custom body onto its frame, putting on the slick tires and wheels with their own racing vehicle tools and layering on as many decals as they like.
  • the Pit Crew member is always present to help, but only if you want it. At all times the Pit Crew members do not want to get in the way of the racer and his machine. The racer is told to make sure they hold onto their new driver's license. The driver's license is needed for special access to the Motorworks SpeedwayTM track.
  • another preferred step in the process is a visit to the racetrack with the purchased racing vehicle. It's time for the main event. When you have finished assembling the car or monster truck of your dreams in the Pit AreaTM, it is now time put your driving skills to the test on a store racetrack.
  • the racer heads on over to the Motorworks SpeedwayTM track for an adrenaline pumping, heart thumping race on the store racetrack of your choice.
  • the racer checks out either an off-road obstacle course, ideal for racers with powerful monster trucks or versatile dune buggies.
  • a racer navigates over rugged terrain and challenging moguls. Or the racer cruises over to a sky high jump, launching your truck into orbit.
  • an interactive toy retail store is the perfect venue to have a child's Birthday Party or a Group Event.
  • Each guest designs a new ride, picks up a special birthday driver's license, customizes and assembles their own car in the Pit Area and then races it with his or her friends.
  • the parent sets the price by picking a preselected package and the store will handle the rest. There are no additional fees so you will always stay within your budget.
  • To book a reservation a parent fills out a store web page online Party Reservation Form and submits it to the store. A Party Crew member then contacts you to schedule a race date for the birthday or group party.
  • a parent is free to contact the store directly by telephone to talk with a staff member who will assist you in making a party reservation.
  • Each store can offer a choice of various party packages for all ages and kind of racers; each with its own personalized touch.
  • the parent is able to customize their package to fit any budget.
  • An examples of a package for a parent to choose for all parties of six (6) or more racers would typically receive the following:
  • Vehicle includes choice of stock body style and color, choice of stock tire/wheel set and 1 set of vehicle decals.
  • Vehicle includes choice of stock body style and color, choice of stock tire/wheel set and 1 set of vehicle decals.
  • Vehicle includes choice of stock body style and color, choice of stock tire/wheel set and 1 set of vehicle decals.
  • Party guest can race lower end vehicle line of a Jack Rabbit Race Car, Kodiak Rally Car or Rhino Monster Truck. • Includes choice of custom body and color for vehicle of choice.
  • the store is able to form a Racers Club.
  • Club is an exclusive member's only club where racers of all kinds have access to the private racetrack in the store year around.
  • Club members with the purchase of their first custom car or truck, receive a personalized driver's license or club membership card that gets them special deals and driving privileges available to no one else.
  • a store Racers Club member you'll get the following for example:
  • the interactive toy racing process is a unique in-store experience that lets guests
  • the interactive store of the present invention is organized according to sections.
  • FIG. 1 Showroom; Section 2: Department of Motor Vehicles (DMV); Section 3: Checkout; Section 4: The Assembly Area (Pit Row); and Section 5: The Racetrack.
  • Section 1 Showroom
  • Section 2 Department of Motor Vehicles
  • Section 3 Checkout
  • Section 4 The Assembly Area (Pit Row)
  • Section 5 The Racetrack.
  • Other sections are possible too that will be described later in the detailed description. These sections define an exemplary in-store experience and will serve as the model for building future stores.
  • Section 1 The SHOWROOM ("DESIGN”) - Section 1 is shown in FIG. 2 in more detail over FIG. 1.
  • the experience retail store might offer 10 different lines of vehicles, ranging in price from approximately $35 to $135.
  • Each line is represented on a proprietary design board, which measure approximately 8 feet tall by 4 feet wide.
  • Each board is generally designated by a different icon or logo.
  • Each icon or logo also has its own name associated with it. Exemplary names might be the Jackrabbit, the Kodiak, the Falcon, the Rhino, the Phantom, the Inferno, the Silverback, the Stampede, the Sandstorm, the Cyclone and the Riptide.
  • the selection process is simple.
  • each board guests have three primary choices. They choose one body style, one set of decals and one tire/wheel style. Samples of each of these choices are attached directly to the boards. Below each sample on the board are a number of SKU cards hanging on the board to be selected. If a guest would like a particular body style in a particular color, he takes the corresponding SKU card. He then repeats the same process for the decal selection and the tire/wheel selection.
  • Each body style for a vehicle may have one or more cards and in a preferred embodiment, the body style has three different SKU cards below it allowing for three different color choices for that particular body.
  • Each body style also has at least one but may have up to 3 different decal choices for that particular body.
  • each specific vehicle board includes at least one tire and wheel combination but it may have up to 12 different tire and wheel combinations available.
  • the corresponding SKU cards that match the particular tire/wheel are located directly below the sample tire/wheel combination.
  • they can also choose replacement/extra bodies, decals and tires/wheels by simply picking individual SKU cards and proceeding directly to Checkout to be described later.
  • each board has the same logic and steps if a different body style with its attendant Icon or logo is chosen. The following steps are preferred for choosing a particular motorized vehicle: Step #1 : Select Body Style and Color; Step #2: Select Decal; and Step #3 : Select Tire/Wheel combination. Therefore, each customer or guest selects three SKU cards hanging on the display boards 32 to complete the design of the chosen vehicle.
  • Step #1 Select Body Style and Color
  • Step #2 Select Decal
  • Step #3 Select Tire/Wheel combination. Therefore, each customer or guest selects three SKU cards hanging on the display boards 32 to complete the design of the chosen vehicle.
  • the Department of Motor Vehicles - "DMV" (“DESIGN”) - Section 2.
  • DESIGN Department of Motor Vehicles
  • a customer or guest sits down at a computer terminal and begins the process of registering their car and designing their own driver's license. The first step in the process involves registering the racer name and information. A custom screen asks the guest to enter in their name, e-mail address
  • the next screen is a "Build Your Member ID Screen".
  • the guest positions themselves in front of a portable camera on top of the computer monitor or within the monitor, smiles and their digital picture is taken.
  • the computer system then imports this digital picture onto a Pit Pass (driver's license).
  • a Pit Pass driver's license
  • guests can scroll over different Pit Pass templates and customize their own Pit Pass as they see fit.
  • the next few screens after the "Build Your Member ID Screen” allow the guests to register their vehicle and the Pit Crew to process their order.
  • the computer system includes a scanner tied into it that automatically scans their SKU cards, checks to make sure the store has that particular SKU in stock, and then process the order.
  • the first screen asks the guest to "scan" his body SKU card (that he picked in the showroom).
  • Each DMV computer station has a bar code scanner next to the monitor that reads a bar code located on the front of the SKU card. Once it is scanned, the system automatically "checks” if the store has that particular item in stock and if not that information may go to an automatic reorder function. If the item is in stock, it allows the guest to proceed. If the store does not, it will prompt the guest to make another selection.
  • the next screen asks the guest to scan in their decal card.
  • the final screen asks the guest to scan in their tire/wheel card.
  • the computer system is able to accomplish the same tasks without the use of SKU cards.
  • a guest does not have their SKU card(s), they can manually select from a list that appears on each screen. Once all three SKU cards have been scanned or manually entered into the system, a final "Confirm Order” screen comes up complete with photos of each of the three items the guest just chose. If they are correct, the guest hits "Confirm Order”. If not, the guest is free to go back and change something.
  • each guest Before heading over to the Pit Area/Garage Area to pick up their car, each guest is given a Garage carry box, their Driver's License/Pit Pass, a Racing Lanyard to attach to the Pit Pass, instructions on how to assemble their vehicle, and the Store's "Tips and Tricks" for when they get home.
  • 20 track points included with each vehicle purchase are 20 track points, which are added to each guest's Pit Pass and which points grant each guest or racer access to an in- store racetrack as shown in FIG. 1. All member information that was entered at the DMV, as well as each member's balance of track points, are stored on their Pit Pass via a bar coding system.
  • the guest walks over to the Pit Area, finds an empty build station as shown in FIG. 6, and one of the Pit Crew delivers a tray with all of the parts needed to assemble the guest's vehicle.
  • the order is sent to the Garage, the order ticket is printed out, and one of the Garage crew members (in the back room) "picks" the guest's parts from the back room stock.
  • the Garage crew member also includes a rechargeable battery pack, the vehicle chassis, a transmitter (with batteries), a battery charger and the screws necessary to attach the body and tires/wheels to the chassis.
  • the assemble process is fairly simple. With the help of one of the Pit Crew (if so desired), the guests attach the body to the chassis (with screws), attach the tires/wheels to the chassis (with screws) and apply their decals. Guests also install the batteries into the transmitter, install the rechargeable battery pack into the chassis and are then ready to "test drive” their new ride on the racetrack.
  • Raceline Race Track- (“RACE") - Section 5 in the retail store is the in-store racetrack for the vehicles. So, the final section of the in-store process is the Race.
  • RACE Raceline Race Track-
  • the system then asks if they would like to "Join a Race”. If they would, they touch "Yes" at the kiosk.
  • the present invention is concerned with a chain of experienced based retail stores that allow guests to design, build and race their own remote controlled vehicle in the store.
  • the store also sells various other Raceline branded merchandise and apparel, other toy vehicles and accessories and birthday party and corporate events packages.
  • retail store made in accordance with the invention includes the same process and technology mentioned above.
  • the store may also incorporate the following features and be in keeping with the present invention:
  • Additional vehicles to include licensed manufacturers, NASCAR, hot rods, classic cars, muscle cars, luxury cars and antique cars.
  • Vehicle consists of fully interchangeable platform and contain "central technology control center” that serves as command module for vehicle
  • o Track contains technology to communicate with vehicles while on racetrack and includes components that are electronically operated (sounds, elevations, obstacles, etc.)
  • ⁇ Store is capable of being built into non-mall based format including, but not limited to lifestyle centers, power centers, streetscape retail locations and stand alone locations [0062] ⁇ Expansion of distribution channels to include on-line, catalogue and third party retailers/distributors
  • Racetrack To eventually serve as a "kit of parts” for future stores and possible resale to customers [0064] Each Racetrack to be named according to store name/location (e.g. - "Racing
  • a method of creating and racing remote controlled vehicles at a single store location comprises the steps of providing a plurality of remote controlled vehicle parts for selection by a user at the store.
  • the vehicle parts are preferably for model or toy race cars; however, other vehicles, such as remote controlled helicopters, planes, boats or submarines can be utilized in a similar manner.
  • the method further includes receiving from a customer at the store an identification of select parts from the plurality of remote controlled vehicle parts to create a first remote controlled vehicle.
  • the select parts can include the vehicle body, wheels, tires, decals or other vehicle accessories (e.g., battery, engine type, etc.).
  • Each category of parts can have a plurality of styles for selection by the customer.
  • the method includes registering the first remote controlled vehicle at a computer terminal at the store; and, racing the registered first remote controlled vehicle at a race arena in the store.
  • the race arena is preferably a race track when the vehicle is a race car.
  • a water course, or a flying course can be used for the other remote controlled vehicles as appropriate.
  • the method can further include displaying the plurality of remote controlled vehicle parts with an SKU card for with each different type of part.
  • the SKU card can include a bar code associated with the type of part which can be scanned by an employee of the store. The scanned items can then be retrieved from inventory kept in a storeroom.
  • a plurality of parts can be displayed, and a customer can select the actual parts and bring them to a counter for purchase. The displayed parts can be replenished from inventory as they are purchased.
  • the method can include providing a computer terminal configured to display the plurality of remote controlled vehicle part.
  • the customer can then browse the parts on the computer terminal and input a selection signal which can be received at the computer terminal for the select parts identified by the customer.
  • the step of registering the first remote controlled vehicle at a computer terminal at the store can comprise obtaining personal identification information from the customer and generating a registration number associated with the customer. The registration number and/or other information can be turned into a registration card or ID for the customer.
  • the method can include providing a digital camera coupled to the computer terminal and taking a picture of the customer. A printer can then be used to generate a picture identification card for the customer.
  • the method can include providing a garage area at the store for assembling the select parts from the plurality of remote controlled vehicle parts to build the first remote controlled miniature vehicle.
  • the method further includes providing sensors in the race arena coupled to the computer terminal. The sensors can be used to generate or maintain statistics of a registered customer's vehicle as it races in the arena, as well as displaying the vehicle's position on a display as it races. The statistics can be accessed by the customer over an Internet connection.
  • a system for creating and racing remote controlled vehicles comprises a remote controlled vehicle part selection area of a store having a plurality of vehicle parts for selection by a customer.
  • the system also includes an assembly area of the store for assembling parts selected by the customer into a first remote controlled vehicle and a computer in the store configured to receive personal information of the customer for registration of the first remote controlled vehicle.
  • the system can include a race arena in the store for racing the first remote controlled vehicle.
  • the race arena can include one or more sensors coupled to the computer which can generate statistics of the vehicle and/or display the position of the vehicle on a display coupled to the computer. The statistics can be made available to the user over a network connection such as the Internet.
  • the system can include a digital camera coupled to the computer for generating a picture of the customer.
  • the computer is further coupled to a printer and configured to create a registration identification card of the customer which includes the picture of the customer.
  • a retail store for sale of motor vehicle toys has a store motif exuding a racing arena.
  • the store includes a showroom section for displaying the motor vehicles and any accessories related to the motor vehicles for making customizing design decisions thereon, a checkout for the purchase of the vehicle; and a pit area for assisting in the assembly of the chosen vehicle and accessories within the store.
  • a method of creating and racing remote controlled vehicles at a single store location comprises providing a plurality of remote controlled vehicle parts for selection by a user at the store, receiving from a customer at the store an identification of select parts from the plurality of remote controlled vehicle parts to create a first remote controlled vehicle, and providing an area of the store configured as a garage for assembling the remote controlled vehicle.
  • the method further includes assembling the remote controlled vehicle parts into the first remote controlled vehicle, registering the first remote controlled vehicle at a computer terminal at the store and, racing the first remote controlled vehicle at a race arena in the store.
  • FIG. 1 is a perspective view of a preferred embodiment of the present invention
  • FIG. 2 is a perspective view of showroom display boards of FIG. 1 ;
  • FIG. 3 is a SKU card of a body style of the vehicle of FIG. 1;
  • FIG. 4 is a perspective view of the DMV with close up of its monitors of FIG. 1;
  • FIG. 5 is a perspective view of a portable garage for the vehicles of FIG.1;
  • FIG. 6 is a partial perspective view of the garage and workbenches in Pit Area of FIG. l;
  • FIG. 7 is a partial perspective view of the racetrack and its monitors of FIG. 1;
  • FIG. 8A-8P show example screen shots of the DMV process as seen by a user of the system of FIG. 1;
  • FIG. 9 is an example of the three design cards with bar codes for scanning into the computer at the DMV process of FIG. 1;
  • FIG. 10 is an example screen shot of a monitor at the in-store racetrack as seen by a racer of the system of FIG. 1.
  • the present invention is an experience retail store 10 for selling model cars and truck with remote control as shown in FIG. 1 located in a downtown, suburban mall or a free standing store. Children 12 are attracted by the outwardly appearance of the store and usually are accompanied by a parent 14 who enters with the children 12 to purchase the remote controlled model motor vehicles items for their children.
  • the store 10 includes seven distinct sections as follows: 1. Showroom; 2. Department of Motor Vehicles ("DMV") 18; 3. Racing Merchandise Shop 20; 4. Checkout 22; 5. Garage 24; 6. Pit Area 26 and 7. [0082] Section 1 is shown in greater detail in FIG. 2. In Section 1 of the Showroom 16 (Design Stage), guests such as the children 12 select a vehicle 30 of choice.
  • the experience retail store 10 might offer at least 11 different lines of vehicles that range in price from the cheaper models to the more expensive ones.
  • Each line is represented on a proprietary design board 32 of a predetermined size.
  • Such a design board 32 may measure approximately 8 feet tall by 4 feet wide.
  • Each board 32 is generally designated by a different icon or logo 34.
  • Each icon or logo 34 also has its own name associated with it. Exemplary names are a Jackrabbit, a Kodiak, a Falcon, a Rhino, a Phantom, a Inferno, a Silverback, a Stampede, a Sandstorm, a Cyclone, Inferno and a Riptide as shown in the website FIGS. [0083] As shown in FIG.
  • Design Showroom 16 the first step towards customizing, building and racing your own vehicle happens in a Design Showroom 16 area of the store 10.
  • each racer child or parent gets to choose from a number of different kinds of vehicles. Perhaps you prefer the speed and razor sharp handling of an on-road street racer. Or maybe you're looking for a rough and tough off-road monster truck. Whatever your racing tastes, the Design Showroom 16 and its display boards 32 has a vehicle to match your preferences. After you've chosen your vehicle type, it's now time to customize your ride! Choose from over a hundred different body styles and color combinations, including exotic sports cars, rugged monster trucks, and go-anywhere dune buggies. Pick a color that complements your own personal style.
  • Each display board 32 has a number of different body styles 36 for a vehicle 30 in a number of different colors 38. Further personalize your ride with a selection of road gripping tires and custom wheels and rims 40. You can choose five- spoke chrome mags on flame treads 40 for example. Yellow spinners on racing slicks is yet another choice. You, the customer decides. It's your car. Next select the finishing touches for your vehicle with custom tailored decals. In short, on each board 32, the racer 12 is able to select a body style 36, a color 38, customs wheels 40 and a decal 42 to match their preferences.
  • FIG. 3 shows a SKU card 42 for a racing car from a Phantom series 44 and a ghost 46 body style with a barcode 48 identifying those choices on the card for scanning by a scanner 50a as shown in FIG. 4.
  • This SKU card 42 would have come from the child 12 or parent 14 taking the card 42 off the Phantom Series 44 display board in the showroom 16 when first entering the store and seeing the display of vehicles on the display boards 32.
  • the child 12 or parent 14 chooses the design of its vehicle easily and quickly from the display boards 32 in the showroom and then travel to the Department of Motor Vehicles 18 as shown in FIGS. 1 and 4.
  • the person sits down at a DMV station terminal 50 that includes an open computer terminal keyboard 52 with a monitor 54 and a camera 56 in close proximity thereto.
  • FIG. 8A An opening screen shot is shown in FIG. 8A where the DMV 18 allows a person to choose to click a racer start button 58 or a Parent start button 60.
  • the next screen shot in FIG. 8B allows a racer/driver to answer the question of whether or not a purchase of a vehicle at the retail store had occurred prior to this visit in either checking a Yes or No circle. Then a "Let's Get Started! Button 60 is clicked on by a mouse indicator to go onto the next screen shot. Then the screen shot in FIG. 8C show three questions to be answered by the Parent 14 before clicking button 62.
  • a screen shot in FIG. 8D shows a form 64 to fill in Vehicle Driver Information that includes a name, email address, home address, birthday and a Racer name with only the first and last name blanks and racer name being required.
  • Vehicle Driver Information that includes a name, email address, home address, birthday and a Racer name with only the first and last name blanks and racer name being required.
  • the person goes to the bottom of the screen shot where there is a choice of a Back Button 66, a Next Button 68 and a Start Over Button 70.
  • These three Buttons 66, 68 and 70 are the usual choices at or near the bottom on all succeeding screens shots or a limited button combination thereof.
  • FIG. 8E screen shot is a Parent/Buyer Information form that is not required to be filled out before choosing one of the three Buttons at the bottom of the screen to move on.
  • FIG. 8F screen shot is a Build your Member ID/License or in short, a registration identification number (“RIN”) that is unique to each customer buying a vehicle or child receiving the vehicle. So this RTN number can later be used to log into the store's website for the racing shop 20 purchases of customized accessories, racing minutes added to the particular RIN number and other online merchandise orders to be described in greater detail later. Thus, this is a very important screen to follow all of the instructions and three stages outlined thereon.
  • RIN registration identification number
  • a Capture your picture (as many times as you like) is provided by the digital video camera 56 that is active and captures your picture within a display box 72 on the screen shot and when you feel the picture is just right you click the Capture Picture Button 74 next to your real time camera shot. Then a captured digital picture 76 is shown immediately on a proposed Driver's License Preview 78 in section one, which shows the digital capture image of the camera 56 to see if the image for your Driver's License or RTN card is the one that you would like printed on the RTN or ID license card. In stage two, there is a choose your ID picture 80 showing the digital captured picture above in stage one, where you can check this photo for your RIN card.
  • FIG. 8G is a screen shot for Design Your Car. You begin this screen by either scanning you SKU card taken from the showroom 16 with the vehicle line such as the Infereno, Falcon etc. or manually mouse click on a circle next to the vehicle line that you desire.
  • FIG. 8H is a screen shot that is next in line after the vehicle line is chosen. This screen permits the racer to choose the body style and color of that body style. By scanning the SKU Body card 86 taken below the particular colored car on the display board 32. Or the racer can manually enter by checking the circle next to the color of car desired as shown in the FIG. 8H.
  • FIG. 81 is a screen shot showing a choice of decals for the vehicle. Again, the racer can scan in the SKU Decal card 88 or manually enter the decal by clicking on the circle next to the desired decal on this screen shot before clicking on the Next Button 68.
  • FIG. 8J is a screen shot showing a choice of Tire/Wheel for your vehicle. Here you scan in the SKU Tire card 90 or manually check the circle next to your choice of wheels for your vehicle before clicking on the Next Button 68.
  • FIG. 8K shows a variation of the above screen only know you can see on a left column checklist 92 that the vehicle line, Body, Decals and Tires/Wheels all have a check mark indicating that all of these items have been completed on the vehicle design.
  • FIG. 8L shows a Confirm Your Order screen shot where there is a recap of your choices and you are given the choice of clicking on a Confirm Order Button 92, Back Button 66 or Start Over Button 70. The purpose of these buttons is self-evident.
  • FIG. 8M shows a screen shot if you hit the Start Over Button 70. You get a repeat of FIG. 8K showing your checked off list of items on your vehicle with a new box 94 in the middle of the screen shot asking if you would like to replace your current selection with a Yes 96 or a No 98 button to click.
  • FIG. 80 is the next screen shot showing a box 96 when entering the system again and you already have the RTN or Driver's License 78 so box 96 asks you to scan your Drivers license now or if you do not have one with you, you can click ok on box 98 and go to cashier at Checkout 22 and get another RJN or Driver's License card 78.
  • FIG. 8P shows a screen shot that produces a box 100 with an acknowledgement Ok button 102 in the event an invalid Body attempting to be entered into the computer system.
  • FIGS. 2-7 shows the progression.
  • the adult and their child are attracted to the outwardly appearance of the retail shop 10 that can have a number of various motifs.
  • the store might look like a hot rod shop, a motor vehicle garage, a racing semi-trailer, a racetrack or any customizing theme that deals with the recognition of a place that has cars, trucks or other vehicle toys for sale therein.
  • This is an important aspect of the invention for an experience based retail store to have the look and appeal that will attract kids and adults alike to look for a fun experience therein.
  • FIG. 2 shows the colorful display boards 16 of cars, trucks, tire/wheels and decals in the showroom immediately upon entering the retail store. The kids are drawn to the display boards 32 in excited anticipation of acquiring their own model to design and play with it on the racetrack.
  • a Rhino vehicle line series 104 is shown on the display board 32.
  • Various body styles 106 in actual size are mounted on the display board in various colors. Below each body style is a SKU Body card 86 that is taken by the young racer. Next decals 108 are below the displayed bodies and the decal SKU card 88 hangs below each type of decal for the young racer to grab.
  • FIG. 3 shows a close up of the Body SKU card 42 or 86.
  • FIG. 4 shows the terminal stations 50, the scanners 50a at each station and then various screens 1 10 at the DMV that are shown in greater detail in FIGS. 8A-8P.
  • FIG. 5 shows the retail merchandise of the racing shop within the store and a portable Garage 112 given to each young racer to house their vehicle purchase at the store.
  • the portable Garage box 1 12 includes the theme of the store, which is to DESIGN, BUILD and RACE the vehicle of their choice within the store environment.
  • the box 112 is design to look like an actual semi-trailer of the type that would carrier a racing car to its appointed racetrack for a race.
  • FIG. 6 shows the garage theme includes a window that looks like an opening to a garage that would have the body, engine, tires, wheels and other accessories such as radios for music or remote radio controls for the vehicles.
  • the garage 24 is where all of the customized choices of the design by the young racer or child comes together and the do-it-your aspect of the experience takes over as the parts are placed in a tray matching your confirmed order and then you go to the Pit Area 26 including a bench and chair where a garage mechanic or pit crew on the staff of the store assists the young racer to the level desired in the assembly of the vehicle.
  • FIG. 7 show an in-store racetrack 120 for racing the vehicles and a off road area 122 within the boundaries of the racetrack 120 for trying Monster Truck vehicles and other off road type vehicles within the store once assembled by the customer.
  • a series of monitor screens 124 are displayed above the young racers to view so there is an orderly approach to racing the vehicles on the racetrack.
  • a Kiosk pedestal or similar device is located next to the racetrack so the young racer can scan their RIN or Driver's License and be logged into the next race on the track.
  • a picture of the young racer and their vehicle is displayed on a monitor as shown in FIG. 10. Then in FIG. 7, a progression of screens shows that the young racer can choose either the road course on the racetrack or the off road course within the borders of the generally curved and oval racetrack.
  • Statistics on the road coarse are posted to each racing vehicle owner's RTN or ID License.
  • Each car may include a RFID chip within the chassis or body that carries the same number of the RTN or ID License so each time it passes the finish line on the racetrack it is clocked in with stats.
  • the race track could have sensors within the track that show the progress of the vehicle as it travels around the road courses and those results are then displayed on one of the overhead monitors for the friends and relatives of the young racers to keep track of their child's racing position.
  • the young racer can just simply navigate his or her vehicle around the racecourse at their particular desired speed and time without capturing any of their laps.
  • the time on the road course or off road course is tracked by the entering of the RIN or ID License number into the scanner of the Kiosk and immediately the appropriate number of points is deducted from the racing time associated with each registered ID number.
  • the young racers or their parents are able to buy additional racing time for themselves or even conduct events for friends by having birthday parties and other gatherings in which vehicles are put together for guests along any package that they want for their children or guests accompanying their kids.
  • This whole experience makes it perfect for Birthday parties and Events where the vehicles can either be purchased or rented for each guest at the time of the party or event.
  • the retail store 10 includes a website in which an opening home page is a dynamic action page that opens up with a Design panel on the left with the sound of an vehicle engine starting up and continuing on with a rev sound of the engine and then an arrow points to the right with a Build panel opening with the tools therein and the engine sound continuing before another arrow occurs pointing to the right to a Race Panel where the vehicle engines RPMs increases and you hear the screeching of the vehicle's tires as the vehicle peels out from a sound standpoint.
  • an opening home page is a dynamic action page that opens up with a Design panel on the left with the sound of an vehicle engine starting up and continuing on with a rev sound of the engine and then an arrow points to the right with a Build panel opening with the tools therein and the engine sound continuing before another arrow occurs pointing to the right to a Race Panel where the vehicle engines RPMs increases and you hear the screeching of the vehicle's tires as the vehicle peels out from a sound standpoint.
  • the Design stage panel which lists the different vehicle lines where the first steps towards customizing, building and racing you own vehicle happens in the design showroom 16 of the store.
  • a variety of lines of vehicles, body styles and colors as well as the decals and Tires/Wheels that are placed upon each line of vehicles can be displayed via the website.
  • the site can highlight the Build step in the assembly of the vehicle at the store's Pit Area and the RACE step at the store where road and off road courses are present to test out and race the customized vehicles by the purchaser.
  • the store's web pages are sufficient to place an order over the web of the exact customized vehicle of your choice and have the store mail out the portable garage with your purchased vehicle along with all other accessories required to have the fun experience of having either a freewheel or a radio remote controlled customized vehicle of your choice.
  • a web-browsing parent who comes to the experience retail store can place an order for a Birthday Party for their children. You simply pick you package then fill out the form and click the submit button at the bottom of the page and you have a scheduled Birthday Party planned with maximum convenience to the parent planning the event.
  • a browser screen for a RACERS CLUB can be provided.
  • the site can provide the latest news from the retail store and allow the downloading of articles in PDF, WORD or other text to read what is currently happening at the store and with the vehicle offerings by the store.
  • the site can provide the location of the store and detailed map information for going directly to the store from your location.
  • the site can also provide contact information web pages that permit the public to get into contact by telephone, mail or email to contact a Pit Crew member of the Store to get further details or have questions answered, which are not covered by other web pages on the site.
  • the site can also provide an employment web page providing information to the public if they would like to become a Pit Crew member at the store.
  • Another web page on the site provides Q & A basic information and definition of the terms used throughout the various web pages on the site.
  • the site provides the privacy statement of the store that lets the racer know the policy statements of the store with regards to the information supplied by parents, children and others that visit the web site or come into the store.
  • Another aspect of the website is that a customer can come onto the website and simply enter their RIN, ID LICENSE or Driver's License number into a information block and the racer would be immediate taken to a page with its statistics and information that could be changed or updated by the CLUB RACER member. Points could be purchased for the racetrack time or race shop accessories ordered for the racer's vehicle. And any other games or activities that come later as the website matures would be added onto the CLUB RACER member's activities by simply entering their RIN or Driver's License number. [0110] As used herein, the terms “first,” “second,” “third,” etc. are for illustrative purposes only and are not intended to limit the embodiments in any way.

Landscapes

  • Toys (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Abstract

L'invention concerne un magasin de détail qui offre à un client l'opportunité de concevoir, construire et assembler son propre véhicule personnalisé puis de lui faire faire des courses sur un champ de courses en magasin.
PCT/US2008/064697 2007-05-25 2008-05-23 Système et procédé pour construire, enregistrer et faire la course avec des véhicules miniatures commandés à distance WO2008147989A2 (fr)

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WO2008131257A1 (fr) * 2007-04-19 2008-10-30 Ridemakerz, Llc Système et procédé pour un assemblage de véhicule de jeu modulaire
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