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WO2008011434A3 - Digital wireless advertising - Google Patents

Digital wireless advertising Download PDF

Info

Publication number
WO2008011434A3
WO2008011434A3 PCT/US2007/073726 US2007073726W WO2008011434A3 WO 2008011434 A3 WO2008011434 A3 WO 2008011434A3 US 2007073726 W US2007073726 W US 2007073726W WO 2008011434 A3 WO2008011434 A3 WO 2008011434A3
Authority
WO
WIPO (PCT)
Prior art keywords
ads
businesses
service provider
user
transmitted
Prior art date
Application number
PCT/US2007/073726
Other languages
French (fr)
Other versions
WO2008011434A2 (en
Inventor
Jeffry Padin
Original Assignee
Jeffry Padin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Jeffry Padin filed Critical Jeffry Padin
Publication of WO2008011434A2 publication Critical patent/WO2008011434A2/en
Publication of WO2008011434A3 publication Critical patent/WO2008011434A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

The present invention relates to a direct digital wireless marketing system and method. With the invention businesses can contract for advertisements to be transmitted from a radio data link covering the area surrounding the business and reaching multipurpose computers inside the cars as they travel within the area. The ads are in a digital format for display on the in-car computer (42). The in-car computer filters the ads transmitted from the businesses for only preselected items needed by the user. The businesses pay for the ads through the service provider that also setups the hardware and software. The businesses upload data regarding the ads they are transmitting to the service provider, so that the filtered advertisements are easily selected by the user via the service provider. Ads that appeal to the user can be stored for later use as needed in the multipurpose computer.
PCT/US2007/073726 2006-07-20 2007-07-17 Digital wireless advertising WO2008011434A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/490,801 2006-07-20
US11/490,801 US20080033805A1 (en) 2006-07-20 2006-07-20 Digital wireless advertising

Publications (2)

Publication Number Publication Date
WO2008011434A2 WO2008011434A2 (en) 2008-01-24
WO2008011434A3 true WO2008011434A3 (en) 2008-04-03

Family

ID=38957567

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/073726 WO2008011434A2 (en) 2006-07-20 2007-07-17 Digital wireless advertising

Country Status (2)

Country Link
US (1) US20080033805A1 (en)
WO (1) WO2008011434A2 (en)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8346157B1 (en) 2004-06-16 2013-01-01 Colby Steven M Content customization in asymmertic communication systems
US8027877B2 (en) * 2005-04-20 2011-09-27 At&T Intellectual Property I, L.P. System and method of providing advertisements to mobile devices
US8015064B2 (en) 2005-04-20 2011-09-06 At&T Intellectual Property I, Lp System and method of providing advertisements to cellular devices
US20080281516A1 (en) * 2007-05-02 2008-11-13 Ian Cummings Advertising management in a wireless client-server navigation system
US20090164313A1 (en) * 2007-12-21 2009-06-25 Jones Andrew F Method for creating and operating a permission-based mobile marketing marketplace
US20110066479A1 (en) * 2008-05-10 2011-03-17 Associated Discount Clubs Of America, Llc Systems and methods for customer loyalty and advertising
US8738431B2 (en) * 2008-11-20 2014-05-27 Qualcomm Incorporated Mobile advertising syndication
US8433296B2 (en) * 2009-05-01 2013-04-30 Ryan Hardin Exclusive delivery of content within geographic areas
US8738433B2 (en) * 2009-05-12 2014-05-27 POI Development Co., LLC Method and system for targeted advertising
US10304099B2 (en) 2010-03-29 2019-05-28 International Business Machines Corporation Vehicle-to-vehicle energy market system
US8838706B2 (en) * 2010-06-24 2014-09-16 Microsoft Corporation WiFi proximity messaging
WO2012018924A1 (en) * 2010-08-03 2012-02-09 Zinn Thomas E Captioned audio and content delivery system with localizer and sound enhancement
US8630897B1 (en) * 2011-01-11 2014-01-14 Google Inc. Transportation-aware physical advertising conversions
US9021049B2 (en) * 2011-10-21 2015-04-28 GM Global Technology Operations LLC Method and apparatus for augmenting smartphone-centric in-car infotainment system using vehicle Wi-Fi/DSRC
US9595195B2 (en) 2012-09-06 2017-03-14 Apple Inc. Wireless vehicle system for enhancing situational awareness
US9344989B2 (en) * 2012-09-06 2016-05-17 Apple Inc. System with wireless messages to enhance location accuracy
DE102012023661A1 (en) * 2012-11-28 2014-05-28 GM Global Technology Operations, LLC (n.d. Ges. d. Staates Delaware) Method for detecting and providing e.g. address information of vehicle i.e. motor car, involves extracting set of data from text, numeric and symbolic information detected from image data of road user by evaluation device
US9697531B1 (en) 2013-09-20 2017-07-04 Square, Inc. Dynamic pricing for physical stores
US9767471B1 (en) 2014-03-24 2017-09-19 Square, Inc. Determining recommendations from buyer information
US10285021B2 (en) * 2014-09-19 2019-05-07 Lg Electronics Inc. Method and apparatus for transmitting/receiving a MBSP message in a wireless access system
TWI557668B (en) * 2015-08-27 2016-11-11 南臺科技大學 Information disclosure sytem integrating positioning coordinates into doorplate and method thereof
US11295337B1 (en) 2017-05-31 2022-04-05 Block, Inc. Transaction-based promotion campaign
US11042901B1 (en) 2017-05-31 2021-06-22 Square, Inc. Multi-channel distribution of digital items
US11257123B1 (en) 2017-08-31 2022-02-22 Square, Inc. Pre-authorization techniques for transactions

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6965868B1 (en) * 1999-08-03 2005-11-15 Michael David Bednarek System and method for promoting commerce, including sales agent assisted commerce, in a networked economy

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6522875B1 (en) * 1998-11-17 2003-02-18 Eric Morgan Dowling Geographical web browser, methods, apparatus and systems
JP2002207930A (en) * 2001-01-05 2002-07-26 Seiko Epson Corp Debt distribution system, billing system, debt distribution method, and storage medium in content distribution service
US20040192351A1 (en) * 2003-03-31 2004-09-30 Duncan Daniel N. Method and system for mobile display of context-based advertising content

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6965868B1 (en) * 1999-08-03 2005-11-15 Michael David Bednarek System and method for promoting commerce, including sales agent assisted commerce, in a networked economy

Also Published As

Publication number Publication date
US20080033805A1 (en) 2008-02-07
WO2008011434A2 (en) 2008-01-24

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