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WO2008002031A1 - Procédé d'exposition publicitaire et son système - Google Patents

Procédé d'exposition publicitaire et son système Download PDF

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Publication number
WO2008002031A1
WO2008002031A1 PCT/KR2007/002960 KR2007002960W WO2008002031A1 WO 2008002031 A1 WO2008002031 A1 WO 2008002031A1 KR 2007002960 W KR2007002960 W KR 2007002960W WO 2008002031 A1 WO2008002031 A1 WO 2008002031A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
extended
exposure scheme
code
area
Prior art date
Application number
PCT/KR2007/002960
Other languages
English (en)
Inventor
Jong Won Lee
Original Assignee
Nhn Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nhn Corporation filed Critical Nhn Corporation
Priority to JP2009515312A priority Critical patent/JP4910044B2/ja
Publication of WO2008002031A1 publication Critical patent/WO2008002031A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to a method of exposing an advertisement using the Internet and a system thereof. More particularly, the present invention relates to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
  • a method of exposing an advertisement using the Internet exposes the advertisement on an advertisement area determined in the accessed web page.
  • the advertisement cannot be exposed when a size of the advertisement which the advertiser desires to advertise is larger than the size of the advertisement area.
  • the conventional method of exposing the advertisement is inconveniently required to reduce the size of the advertisement down to the size of the advertisement area when the size of the advertisement is larger than the size of the advertisement area.
  • the present invention provides to a method of exposing an advertisement of various forms according to a selection of an advertiser in one advertisement area, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • the present invention also provides a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement including: receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; generating an advertisement code corresponding to the advertisement product selected by the advertiser; and exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
  • a system for exposing an advertisement including: an advertisement selection component receiving, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes; an advertisement management component generating an advertisement code corresponding to the advertisement product selected by the advertiser, and managing the advertisement code; and an advertisement exposure component exposing an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code.
  • FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention
  • FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention
  • FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention.
  • FIG 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention
  • FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention.
  • FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
  • FIG. 1 illustrates a relation among an advertisement product, an advertisement system, an advertisement material, a client template, and a server template according to an exemplary embodiment of the present invention.
  • an advertisement product 100 includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area in which an advertisement is exposed.
  • the fixed advertisement exposure scheme is a scheme of exposing the advertisement when the size of the advertisement area is unchanged.
  • the perpendicularly-extended advertisement exposure scheme extends the size of the advertisement area in a perpendicular direction
  • the horizontally-extended advertisement exposure scheme extends the size of the advertisement area in a horizontal direction.
  • the horizontally/perpendicularly-extended advertisement exposure scheme respectively extends the size of the advertisement area in a horizontal direction and a perpendicular direction.
  • An advertising method according to each advertisement exposure scheme is described in detail below.
  • An advertiser may select, from the advertisement products, the advertisement exposure scheme which the advertiser desires.
  • an advertisement system 110 When the advertiser selects any one of the advertisement product 100, an advertisement system 110 generates an advertisement code 111 corresponding to the advertisement product 100 selected by the advertiser.
  • the advertisement code 111 is an identifier capable of identifying the advertisement product in a template.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the fixed advertisement exposure scheme, for example, '1'.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the perpendicularly- extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the perpendicularly-extended advertisement exposure scheme, for example, '2'.
  • the advertisement system 110 When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally-extended advertisement exposure scheme, for example, '3'. When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly-extended advertisement exposure scheme, the advertisement system 110 generates the advertisement code 111 corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme, for example, '4'. The advertisement system 110 determines a price of the advertisement product selected by the advertiser. The price of the advertisement product selected by the advertiser is determined by the advertisement code 111.
  • the advertisement system 110 may determine the price of the fixed advertisement exposure scheme, for example, 'n'.
  • the advertisement system 110 may determine the price of the perpendicularly-extended advertisement exposure scheme, for example, '1.2*n'.
  • the advertisement system 110 may determine the price of the horizontally-extended advertisement exposure scheme, for example, '1.4*n'.
  • the advertisement system 110 may determine the price of the horizontally/perpendicularly- extended advertisement exposure scheme, for example, '2*n'.
  • the advertisement system 110 may differently determine the price of the advertisement product selected by the advertiser according to the advertisement exposure scheme depending on the size of the change of the advertisement area.
  • a server template 112 provides an advertisement material 120 to a Hypertext Markup Language (HTML) page 130, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of data shared with a client template 121 by communicating with a server.
  • the advertisement area usage configuration information includes a log property, a range for each advertisement product, visibility, a motion, and price information according to the advertisement exposure scheme.
  • the client template 121 is inserted in the advertisement material 120, collects interaction data including at least one of a mouse-over, a click, and an audience rating with respect to the advertisement material 120, and shares the interaction data with the server template 112.
  • the client template 121 recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the interaction data with the server template 112. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication.
  • FIG. 2 illustrates an example of a fixed advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • a size of an advertisement area 200 is fixed, and the fixed advertisement exposure scheme has a log property such as an impression and a click, and no motion.
  • the size of the advertisement area 200 according to the fixed advertisement exposure scheme is regarded as a basic size of the advertisement area.
  • FIG. 3 illustrates an example of a perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, and a click.
  • an advertisement material is exposed when a size of an advertisement area 310 is extended from a basic size 300 in a perpendicular direction.
  • an extension area may be established in an upper portion of a basic area of the advertisement area, and a perpendicularly-extended motion is performed.
  • the advertisement material is extended in the perpendicular direction when the advertisement material is initially exposed, and the advertisement material may be subsequently provided as a basic form.
  • the perpendicularly-extended advertisement exposure scheme senses a mouse-over or a click with respect to an advertisement via a client template, and exposes the advertisement by extending the advertisement in the perpendicular direction when the advertisement is initially exposed according to the sensed mouse-over or click.
  • the advertisement may be provided as a basic form.
  • FIG. 4 illustrates an example of a horizontally-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the horizontally-extended advertisement exposure scheme has a log property such as an impression, an audience rating, and a click.
  • an advertisement material is exposed when a size of an advertisement area 410 is extended from a basic size of the advertisement area 400 in a horizontal direction.
  • an extension area is established in a right side of the basic size of the advertisement area 400 of the advertisement area, and a horizontal extension motion is performed.
  • one advertisement material may be additionally used.
  • the horizontally-extended advertisement exposure scheme extends the advertisement area in the horizontal direction to be greater than the basic size of the advertisement area
  • the first advertisement material may be exposed in the basic size
  • the second advertisement material may be additionally exposed in the area extended in the horizontal direction.
  • a movie of the advertisement material corresponding to all advertisement areas extended in the horizontal direction may be exposed, and the audience rating of the movie exposed by the client template may be sensed.
  • the audience rating of the movie includes user information related to replaying the movie such as a number of times a user watches the movie, at which point in time the user clicks the movie, at which point in time the user does not click the movie and logs out, at what time was the movie replayed, an age or a sex of the user, and the like.
  • FIG. 5 illustrates an example of a horizontally/perpendicularly-extended advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • the horizontally/perpendicularly-extended advertisement exposure scheme has a log property such as an impression, an extension, an audience rating, and click information.
  • an advertisement material is exposed when a size of an advertisement area 510 is respectively extended from a basic size of the advertisement area 500 in a horizontal direction and a perpendicular direction.
  • an extension area may be respectively established in a horizontal direction and a perpendicular direction of the basic size of the advertisement area, and several advertisement materials may be additionally used.
  • the horizontally/perpendicularly-extended advertisement exposure scheme may divide the size of the advertisement area 510 into a first area through a fourth area. Also, the first advertisement material may be exposed to the first area, the second advertisement material may be exposed to the second area, the third advertisement material may be exposed to the third area, and the fourth advertisement material may be exposed to the fourth area.
  • the present invention may expose the advertisement material by using various advertisement exposure schemes according to a selection of an advertiser in one area, the present invention may provide various advertisements.
  • FIG. 6 illustrates an example of comparing sizes of an advertisement area according to an advertisement exposure scheme according to an exemplary embodiment of the present invention.
  • a first advertisement area 610 shows a size of an advertisement area according to a fixed advertisement exposure scheme, and shows that there is no change of the advertisement area.
  • a second advertisement area 620 shows the size of the advertisement area according to a horizontally-extended advertisement exposure scheme, and shows that the size is extended in a horizontal direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • a third advertisement area 630 shows the size of the advertisement area according to a perpendicularly-extended advertisement exposure scheme, and shows that the size is extended in a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • a fourth advertisement area 640 shows the size of the advertisement area according to the horizontally/perpendicularly-extended advertisement exposure scheme, and shows that the size is respectively extended in a horizontal direction and a perpendicular direction, compared with the size of the advertisement area according to the fixed advertisement exposure scheme.
  • the present invention may expose an advertisement having each different size in each different size of the advertisement area according to a selection of an advertiser when an advertisement material is exposed in one advertisement area.
  • the present invention may provide various advertisement exposure schemes depending on whether the advertisement area is extended according to the selection of the advertiser when the advertisement material is exposed in one advertisement area.
  • the present invention may determine an advertisement price according to the size of the advertisement area selected by the advertiser in one advertisement area.
  • FIG. 7 is a flowchart illustrating a method of exposing an advertisement according to an exemplary embodiment of the present invention.
  • a system for exposing an advertisement receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes in operation S710.
  • the plurality of advertisement exposure schemes includes any one of a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme depending on a size of a change of the advertisement area.
  • the system for exposing the advertisement receives, from the advertiser, the selection of any one of advertisement products including any one of the fixed advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme in operation S710.
  • the advertiser may select the advertisement product according to the advertisement exposure scheme which the advertiser desires.
  • the system for exposing the advertisement generates an advertisement code corresponding to the advertisement product selected by the advertiser in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the fixed advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the fixed advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the perpendicularly-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the horizontally-extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally- extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement When the advertisement product selected by the advertiser corresponds to the horizontally/perpendicularly- extended advertisement exposure scheme, the system for exposing the advertisement generates the advertisement code corresponding to the horizontally/perpendicularly- extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines a price corresponding to the advertisement product selected by the advertiser.
  • the system for exposing the advertisement determines the price corresponding to the fixed advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the horizontally-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement determines the price corresponding to the horizontally/perpendicularly-extended advertisement exposure scheme in operation S720.
  • the system for exposing the advertisement exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code in operation S730.
  • the client template is inserted in the advertisement material.
  • the client template shares, with a server template, interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material.
  • the client template recognizes the advertisement code, collects the interaction data corresponding to the advertisement code, and shares the collected interaction data with the server template. Accordingly, it is possible to prevent a generation of unnecessary data and excessive traffic of data exchange communication.
  • the server template provides the advertisement material 120 to a Hypertext Markup Language (HTML) page, has advertisement area usage configuration information optimized for each advertisement product, and generates a database of the interaction data shared with the client template by communicating with a server.
  • HTML Hypertext Markup Language
  • the system for exposing the advertisement exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code in operation S730.
  • the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the advertisement code corresponds to the horizontally-extended advertisement exposure scheme
  • the system for exposing the advertisement extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the system for exposing the advertisement restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material in operation S730.
  • the system for exposing the advertisement respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material in operation S730.
  • the method of exposing the advertisement according to the present invention may expose various advertisements according to a selection of an advertiser in one advertisement area.
  • FIG. 8 illustrates an example of managing interaction data by advertisement exposure according to an exemplary embodiment of the present invention.
  • an advertisement system opens the web page of the accessed site in operation S810.
  • the advertisement system loads a server template in order to recognize an advertisement product to expose to the user terminal accessing the web page via the Internet in operation S820.
  • the advertisement system analyzes an advertisement code of the advertisement product by using the loaded server template, and determines an advertisement area in operation S830.
  • the server template analyzes the advertisement code, and recognizes whether an advertisement exposure scheme is a fixed advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, or a horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertisement system exposes an advertisement to the advertisement area according to the advertisement exposure scheme corresponding to the analyzed advertisement code in operation S840.
  • the advertisement material includes a client template.
  • the advertisement system analyzes the exposed advertisement in operation S850.
  • the advertisement system determines, by using the client template, whether interaction data of a user with respect to the advertisement material exists in operation S860.
  • the interaction data is data generated when the user performs an operation such as a mouse-over, a click, and watching or listening to the advertisement material, and the like.
  • the advertisement system analyzes the advertisement code by using the client template, and determines a log property in operation S870.
  • the log property includes a mouse-over, an impression, an extension, an audience rating, or click information.
  • the mouse-over may be used as a standard that the advertisement system determines the user watches the advertisement of the advertisement material when the user moves a mouse in a range of between 0.4 seconds and a predetermined speed.
  • An advertisement impression rate may be recognized by using a number of mouse-overs.
  • the click information may be used as a standard determining an advertisement result of the advertisement material by using a number of clicks.
  • the advertisement impression rate, the number of clicks, and the audience rating may be standard data for the advertisement data and used as report data for determining future advertisement fees.
  • the advertisement system shares log property data determined in the client template with the server template, and transmits the log property data to an advertisement report system via the server template in operation S880.
  • the advertisement report system receives the log property data transmitted from the advertisement system, and records the log property data in a database in operation S890.
  • the advertisement report system may provide the report data of the advertisement material by using the log property recorded in the database.
  • FIG. 9 illustrates a system for exposing an advertisement according to an exemplary embodiment of the present invention.
  • a system for exposing an advertisement 900 includes an advertisement selection component 910, an advertisement management component 920, and an advertisement exposure component 930.
  • the advertisement selection component 910 receives, from an advertiser, a selection of any one of advertisement products including a plurality of advertisement exposure schemes.
  • the advertisement exposure scheme includes any one of a fixed advertisement exposure scheme, a horizontally-extended advertisement exposure scheme, a perpendicularly-extended advertisement exposure scheme, and a horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertisement selection component 910 receives, from the advertiser, the selection of the advertisement product corresponding to any one of the fixed advertisement exposure scheme, the horizontally-extended advertisement exposure scheme, the perpendicularly-extended advertisement exposure scheme, and the horizontally/perpendicularly-extended advertisement exposure scheme.
  • the advertiser may select the advertisement product corresponding to the advertisement exposure scheme which the advertiser desires, from the advertisement products in which a size of an advertisement area and an advertisement exposure scheme are different as illustrated in FIG. 6.
  • the advertisement management component 920 generates an advertisement code corresponding to the advertisement product selected by the advertiser, and manages the advertisement code.
  • the advertisement exposure component 930 exposes an advertisement material to an advertisement area according to an advertisement exposure scheme corresponding to the advertisement code. Specifically, the advertisement exposure component 930 respectively changes the size of the advertisement area according to the advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material. When the advertisement code corresponds to the fixed advertisement exposure scheme, the advertisement exposure component 930 exposes the advertisement material to the advertisement area having the fixed size without a change of the size of the advertisement area according to the fixed advertisement exposure scheme corresponding to the advertisement code.
  • the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a perpendicular direction according to the perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • the advertisement exposure component 930 extends the size of the advertisement area by a predetermined length in a horizontal direction according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • the advertisement exposure component 930 restores the extended size of the advertisement area to the original size of the advertisement area after having the advertisement area extended by the predetermined length in the horizontal direction and after having the advertisement material exposed according to the horizontally-extended advertisement exposure scheme corresponding to the advertisement code, and exposing the advertisement material.
  • the advertisement exposure component 930 respectively extends the size of the advertisement area by a predetermined length in a horizontal direction and a perpendicular direction according to the horizontally/perpendicularly-extended advertisement exposure scheme corresponding to the advertisement code, and exposes the advertisement material.
  • FIG. 10 illustrates a configuration of an advertisement exposure component according to an exemplary embodiment of the present invention.
  • the advertisement exposure component 930 includes a client template 1010 and a server template 1020.
  • the client template 1010 is inserted in the advertisement material and collects interaction data including at least one of a mouse-over, a click, and an audience rating by a user with respect to the advertisement material. Also, the client template 1010 shares the interaction data with the server template 1020.
  • the server template 1020 provides the advertisement material to an HTML page, recognizes the advertisement code having advertisement configuration information for each advertisement product, and controls the advertisement area of the advertisement product.
  • the method of exposing the advertisement according to the above-described exemplary embodiments of the present invention may include computer-readable media including program instructions to implement various operations embodied by a computer.
  • the media may also include, alone or in combination with the program instructions, data files, data structures, and the like.
  • the media and program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like.
  • Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter.
  • the described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.
  • a method of exposing an advertisement by extending a size of an advertisement area in a horizontal direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement by extending a size of an advertisement area in a perpendicular direction according to a selection of an advertiser, and a system thereof.
  • a method of exposing an advertisement by respectively extending a size of an advertisement area in a horizontal direction and a perpendicular direction according to a selection of an advertiser, and a system thereof.

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Abstract

L'invention concerne un procédé d'exposition publicitaire. Ledit procédé consiste : à recevoir d'un annonceur une sélection de produits publicitaires quelconques comprenant une pluralité de mécanismes d'exposition publicitaire; à générer un code publicitaire correspondant au produit publicitaire sélectionné par l'annonceur; et à exposer un matériau publicitaire dans une zone publicitaire en fonction du mécanisme d'exposition publicitaire correspondant au code publicitaire.
PCT/KR2007/002960 2006-06-28 2007-06-19 Procédé d'exposition publicitaire et son système WO2008002031A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2009515312A JP4910044B2 (ja) 2006-06-28 2007-06-19 広告露出方法およびそのシステム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2006-0058607 2006-06-28
KR20060058607A KR100811169B1 (ko) 2006-06-28 2006-06-28 광고 노출 방법 및 그 시스템

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WO2008002031A1 true WO2008002031A1 (fr) 2008-01-03

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US9940631B2 (en) 2009-03-03 2018-04-10 Accenture Global Services Limited Online content collection
US9947017B2 (en) 2009-03-03 2018-04-17 Accenture Global Services Limited Online content campaign classification
CN109727051A (zh) * 2017-10-31 2019-05-07 腾讯科技（深圳）有限公司 曝光度计算方法、装置及可读介质

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US20110173079A1 (en) * 2008-06-30 2011-07-14 Nhn Business Platform Corporation Bidding management method and system using bidding attribute information
KR101259418B1 (ko) * 2012-05-17 2013-04-30 한국과학기술정보연구원 사용자 적응적 가이드 서비스 방법 및 그 서버
JP5953336B2 (ja) * 2014-05-30 2016-07-20 ヤフー株式会社 配信装置、配信方法および配信プログラム
JP6130336B2 (ja) * 2014-07-29 2017-05-17 ヤフー株式会社 端末装置、配信装置、表示方法及び表示プログラム
JP6002349B2 (ja) * 2016-06-13 2016-10-05 ヤフー株式会社 配信装置、配信方法および配信プログラム

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