WO2007051273A3 - System for promoting sales and managing product placement advertising signaled with workflow control - Google Patents
System for promoting sales and managing product placement advertising signaled with workflow control Download PDFInfo
- Publication number
- WO2007051273A3 WO2007051273A3 PCT/BR2006/000244 BR2006000244W WO2007051273A3 WO 2007051273 A3 WO2007051273 A3 WO 2007051273A3 BR 2006000244 W BR2006000244 W BR 2006000244W WO 2007051273 A3 WO2007051273 A3 WO 2007051273A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- product placement
- signaled
- advertising
- product
- managing product
- Prior art date
Links
- 230000001737 promoting effect Effects 0.000 title 1
- 230000000007 visual effect Effects 0.000 abstract 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
System for managing product placement advertising capable of handling the workflow and relationships among advertisers (A)1 communication media (M), consumers (U), and others (G, T, V) involved in advertising and sales processes. Consumers are provided with means of conveniently associating a product with a product placement event, allowing them to identify data such as product name, model, producer, technical specifications, availability, and location of retail stores only from specific information about the product placement event such as broadcast or publication date and time, acoustic or visual associations, and actors' or athletes' names. The system thus makes it easier for a potential consumer to find and buy advertised products.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| BRPI0506346-9A BRPI0506346A (en) | 2005-11-04 | 2005-11-04 | sales promotion and indirect advertising management system with workflow control |
| BRPI0506346-9 | 2005-11-04 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| WO2007051273A2 WO2007051273A2 (en) | 2007-05-10 |
| WO2007051273A3 true WO2007051273A3 (en) | 2008-01-10 |
Family
ID=38006223
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/BR2006/000244 WO2007051273A2 (en) | 2005-11-04 | 2006-11-03 | System for promoting sales and managing product placement advertising signaled with workflow control |
Country Status (2)
| Country | Link |
|---|---|
| BR (1) | BRPI0506346A (en) |
| WO (1) | WO2007051273A2 (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2015010086A2 (en) * | 2013-07-19 | 2015-01-22 | eyeQ Insights | System for monitoring and analyzing behavior and uses thereof |
| US9532086B2 (en) | 2013-11-20 | 2016-12-27 | At&T Intellectual Property I, L.P. | System and method for product placement amplification |
| US10638194B2 (en) | 2014-05-06 | 2020-04-28 | At&T Intellectual Property I, L.P. | Embedding interactive objects into a video session |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2000038428A1 (en) * | 1998-12-21 | 2000-06-29 | Sony Electronics, Inc. | A method and apparatus for providing on-demand electronic advertising |
| KR20040101739A (en) * | 2003-05-26 | 2004-12-03 | 이양호 | One Touch Type Advertising Method for Selling Goods by Using Hot Number and System Therefor |
| US20050229227A1 (en) * | 2004-04-13 | 2005-10-13 | Evenhere, Inc. | Aggregation of retailers for televised media programming product placement |
| US20060136305A1 (en) * | 2004-05-14 | 2006-06-22 | Delivery Agent, Inc. | Product and presentation placement system and method |
-
2005
- 2005-11-04 BR BRPI0506346-9A patent/BRPI0506346A/en not_active Application Discontinuation
-
2006
- 2006-11-03 WO PCT/BR2006/000244 patent/WO2007051273A2/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2000038428A1 (en) * | 1998-12-21 | 2000-06-29 | Sony Electronics, Inc. | A method and apparatus for providing on-demand electronic advertising |
| KR20040101739A (en) * | 2003-05-26 | 2004-12-03 | 이양호 | One Touch Type Advertising Method for Selling Goods by Using Hot Number and System Therefor |
| US20050229227A1 (en) * | 2004-04-13 | 2005-10-13 | Evenhere, Inc. | Aggregation of retailers for televised media programming product placement |
| US20060136305A1 (en) * | 2004-05-14 | 2006-06-22 | Delivery Agent, Inc. | Product and presentation placement system and method |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2007051273A2 (en) | 2007-05-10 |
| BRPI0506346A (en) | 2007-08-14 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| 121 | Ep: the epo has been informed by wipo that ep was designated in this application | ||
| NENP | Non-entry into the national phase |
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| 122 | Ep: pct application non-entry in european phase |
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