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WO2006115975A1 - Procedes servant a promouvoir des produits comestibles - Google Patents

Procedes servant a promouvoir des produits comestibles Download PDF

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Publication number
WO2006115975A1
WO2006115975A1 PCT/US2006/014881 US2006014881W WO2006115975A1 WO 2006115975 A1 WO2006115975 A1 WO 2006115975A1 US 2006014881 W US2006014881 W US 2006014881W WO 2006115975 A1 WO2006115975 A1 WO 2006115975A1
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WO
WIPO (PCT)
Prior art keywords
container
sweetener composition
sweetener
sweetness
unit
Prior art date
Application number
PCT/US2006/014881
Other languages
English (en)
Inventor
Steven Catani
Thomas Sox
Original Assignee
Mcneil Nutritionals, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mcneil Nutritionals, Llc filed Critical Mcneil Nutritionals, Llc
Publication of WO2006115975A1 publication Critical patent/WO2006115975A1/fr

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Classifications

    • A—HUMAN NECESSITIES
    • A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
    • A23L—FOODS, FOODSTUFFS OR NON-ALCOHOLIC BEVERAGES, NOT OTHERWISE PROVIDED FOR; PREPARATION OR TREATMENT THEREOF
    • A23L27/00—Spices; Flavouring agents or condiments; Artificial sweetening agents; Table salts; Dietetic salt substitutes; Preparation or treatment thereof
    • A23L27/30—Artificial sweetening agents

Definitions

  • This invention relates to methods for promoting unsweetened unit sized and bulk quantity sized comestible products, and kits suitable for use therein.
  • Sweeteners are typically added to beverages such as coffees and teas, on cereals, on fruits, as toppings on baked goods, and the like.
  • the appeal of a product is typically increased as a result of sweetening. This preference is generally apparent in many cultures, but is particularly prevalent in western cultures.
  • nutritive sweetener which not only provide sweetness but also are absorbable into the human bloodstream and are metabolized, thereby providing energy for immediate use or storage as fat.
  • nutritive sweeteners include, but are not limited to sucrose, trehelose, tagatose, and the stereo-isomers of natural sugars, dextrose (glucose), and fructose. Consumers often flavor their foods with nutritive sweeteners in the form of sucrose (table sugar), crystalline dextrose (glucose), fructose, molasses, and syrups such as corn syrup.
  • nutritive sweeteners A well-known alternative to nutritive sweeteners is the high intensity sweeteners ("HIS”), which provide a means for sweetening products without the caloric burden and other metabolic impacts associated with nutritive sweeteners.
  • HIS high intensity sweeteners
  • nutritive sweeteners include, but are not limited to sucralose and aspartame.
  • unit dose packages containing free flowing powders, granules, crystals, agglomerate, particles, syrups, solutions, or dispersions.
  • unit dose packaging include, but are not limited to packets, stick packets, sachets, and the like.
  • unit dose packaging contains a sweetener having the equivalent sweetness of 1 or 2 teaspoons of sugar; however, such packages may contain other useful quantities as disclosed in the three, cross-referenced related applications set forth above.
  • Such unit dose packages of sweeteners are typically sold to consumers in multi-pack units.
  • SPLENDA® No Calorie Sweetener product are commercially available from McNEIL NUTRITIONALS, LLC. These unit dose packages are also available from multi-pack containers and dispensers in most restaurants, coffee shops, and the like. A single, unit dose package of sweetener is not only available at retail establishments, but is sometimes sent to consumers as single unit dose package samples. In order to provide simplicity and avoid confusion for consumers as they switch between various sweetener alternatives, all consumer sweeteners are calibrated to the sweetness level provide by sucrose. For example, packets of sucrose contain 1 or 2 teaspoons of sucrose. Therefore, when a consumer uses a packet, they can easily calibrate the serving to the amount of sucrose typically spooned from a sugar bowl containing bulk sucrose. Not only are tablets and cubes formulated with HIS calibrated to sucrose equivalent teaspoons, but also liquid high intensity sweetener formulations are also designed so that a fixed number of drops provides the equivalence of a teaspoon of sucrose.
  • sweetener e.g. a nutritive sweetener, a non-nutritive sweeteners, or a high intensity sweetener
  • the user will encounter difficulties in customizing a sweetness level based upon a non-standard unit dose.
  • Another method to customize a sweetness level would include the crushing of a cube and use of only a part of the crushed material. While this approach would provide more flexibility, it is messy, wasteful, and hard to repeat on a consistent basis. Bulk forms of sweeteners provide the consumer with the greatest flexibility in obtaining the desired sweetener level. The consumer can use a part of a spoonful, multiple spoonfuls, or combinations thereof to reach the desired sweet flavor level. While this approach is very flexible, bulk sweeteners are not typically available outside the home due to tampering concerns. Additionally, many consumers are still challenged by measuring less than teaspoon size quantities on a repeated basis. Many consumers also encounter difficulties in filling a teaspoon to the standard level on a repeated basis.
  • Packets or sachets containing a free flowing solid material not only provide a convenient way to deliver a unit quantity of sweetness, but they also facilitate a user's ability to customize sweetness levels to individual tastes.
  • a consumer can use a full packet containing 1 or 2 teaspoon of sucrose equivalent sweetness, or use just part of a packet, or a combination thereof.
  • the use of sweetener packets provides for more flexibility in dosing because it is possible to use partial packets in order to get an infinite range of sweetness.
  • the user desires to "customize a dose" by using, for example, a packet and a half of sweetener it is often difficult to repeat such dose with certainty.
  • there is no simple way of storing an opened packet containing HIS for future use so the unused sweetener in the second packet is often discarded.
  • the invention provides for a method of promoting unsweetened unit- sized and bulk quantity sized comestible products, as well as kits suitable for use therein as described in the claims.
  • Figure 1 is a front view of a sample container holding a bulk sweetener composition, wherein the container has a graphical indication reflecting the sweetness level of the bulk sweetener composition.
  • FIG. IA - FIG. ID illustrate alternative embodiments of the graphical indication.
  • Figure 2 is a front view of a sample container holding a bulk sweetener composition, wherein the container has a numerical indication reflecting the sweetness level of the bulk sweetener composition.
  • FIG. 2A - FIG. 2D illustrate alternative embodiments of the numerical indication.
  • Figure 3 is a front view of a sample container holding a bulk sweetener composition, wherein the container has a written descriptive indication reflecting the sweetness level of the bulk sweetener composition.
  • FIG. 3A - FIG. 3D illustrate alternative embodiments of the numerical indication.
  • Figure 4A is a front view of a sample packet holding a unit-sized amount of sweetener composition, wherein the packet incorporates a numeric indication along with a graphic indication to reflect sweetness of the sweetener composition therein.
  • FIG. 4B is the rear view of the packet.
  • Figure 5A is a front view of a sample packet holding a unit-sized amount of sweetener composition, wherein the packet incorporates a written text indication along with a graphic indication to reflect sweetness of the sweetener composition therein.
  • FIG. 5B is the rear view of the packet.
  • kit shall mean a set or collection of items that are packaged in a manner that allows for carrying the items together, e.g. as a single unit.
  • a "standard unit” shall be any customary unit of volumetric measure suitable for sucrose, such as a teaspoon, a tablespoon, a fluid ounce, a pound, a cup, a pint, a quart, a gallon, a milliliter, a deciliter, a liter, a gram, a kilogram, an ounce, or the like, or multiples thereof.
  • unit sized shall mean a portion of product, such as a comestible product, that it typically consumed by a consumer at a serving and may or may not contain the comestible product in a standard unit dose amount.
  • bulk quantity sized shall mean a portion of product, such as a comestible product, that is greater than the amount typically consumer by a consumer at a serving.
  • a "standard unit dosage” or “standard unit dose” shall be any customary means for delivering a single serving of solid sucrose, and may refer to the dosage form itself such as a capsule, tablet, or pill; a cube, and the like, or the individual unit package forms such as a free-flowing solid in a sachet or a packet.
  • calorie(s) shall refer to Kcal(s).
  • Sweetness (or “SES”) shall mean the amount of sweetener composition, e.g. a HIS-containing sweetener composition, needed to be added ("Added HIS Amount") to an 8 ounce glass of water in order to provide the same sweetness as an independent 8 ounce glass of water containing 1 gram (or that other given amount (“Comparative Amount”) of sucrose.
  • Added HIS Amount a HIS-containing sweetener composition
  • the "Relative Dry Sweetness Density" for a given sweetener composition may be expressed as follows:
  • a "non-standard level of sweetness” shall mean, for a given standard unit dosage of a sweetener composition, that the composition possesses a sweetness that is either greater than or less than the sweetness of any standard unit of sucrose by at least 2%, i.e., e.g., at least 3% or at least 4% or at least 5% or at least 6% or at least 7% or at least 8% or at least 9%.
  • unsweetened comestible products shall mean that the comestible product is devoid of sweetener or contains less than the correct amount of sweetener for a unit amount of the comestible product.
  • the first embodiment of the present invention is a method of promoting unsweetened unit sized comestible products by directing consumers to add the contents of at least one of a plurality of different sweetener composition containers thereto, each container of which contains a sweetener composition having a sweetness designed to match a unit size of the base comestible product and in the correct amount for use with the unit size of the base comestible product.
  • sweeteners could be promoted together with the unit sized comestible product as a kit or separately therefrom.
  • the second embodiment of the present invention is a method of promoting unsweetened bulk quantity sized comestible products by directing consumers to separately add the contents of one of a plurality of different sweetener composition containers thereto, each container of which contains a sweetener composition having a sweetness designed to match a unit size amount of the base comestible product and in the correct amount for the unit size amount of base comestible product.
  • sweeteners could also be promoted together with the bulk quantity sized comestible product as a kit or separately therefrom.
  • the sweetener composition held in a portion of the container may possess a non-standard level of sweetness relative to a standard unit dose of sucrose, and the container may possesses an indicator for communicating the sweetness intensity of the sweetener composition relative to the sweetness intensity of that standard unit dose of sucrose.
  • this type of sweetener composition container enables a consumer to use a standard unit or standard unit dosage to sweeten a comestible product to a non-standard level of sweetness in a convenient, repeatable way.
  • suitable sweeteners include the nutritive sweeteners, high intensity sweeteners, and mixtures thereof.
  • Suitable nutritive sweeteners include, but are not limited to sucrose, galactose, xylose, mannose, trehelose, tagatose, stereo isomers of natural sugars, dextrose, glucose, fructose, honey, corn syrup, molasses and mixtures thereof.
  • suitable high intensity sweeteners include, but are not limited to sucralose, aspartame, saccharin, cyclamate, neotame, alitame, acesulfame potassium; sweet proteins such as brazien; extracts of sweet plants such as stevia; and their salts and derivatives thereof; and mixtures thereof.
  • the high intensity sweetener that is employed in the invention is sucralose, which is the compound 4,1', 6'-trichloro-4,l', 6'- trideoxygalactosucrose.
  • the sweetener composition may include additional enhancing agents.
  • enhancing agents are any agents that may affect the flavor, texture, nutritional value, color, sweetness, and/or the like of a comestible product. Examples of enhancing agents suitable for use in the present invention include, but are not limited to sweeteners, flavorants, nutritional components, such as a vitamin, a mineral, or a nutritional supplement, colorants, or mixtures thereof.
  • the amount of other enhancing agents used in the sweetener composition may vary based upon the desired enhancement of the comestible product; however, one skilled in the art would readily appreciate without undue experimentation the amount of enhancing agents suitable for use in the sweetener composition.
  • Suitable flavorants include any synthetic or natural agent that would provide an acceptable flavor to the comestible product and is acceptable for use in food products.
  • suitable flavoring agents include, but are not limited to spices such as pepper, onion, garlic, and the like; salts such as sodium chloride; acids such as citric acid, maleic acid, and lactic acid; fruit extracts such as lemon oil, and the like.
  • suitable nutritional components include, but are not limited to vitamins, such as vitamin D, vitamin B6, ascorbic acid, sterols and stanols and their fatty acid esters, which are commercially available from McNEIL
  • NUTRITIONALS, LLC under the tradename, "BENECOL,” ®, probiotics products such as those containing bacteria from the genera Lactobacillus or Bifidobacterium , Escherichia, Enterococcus, Bacillus and/or yeast from the genera Saccharomvces, and mixtures thereof.
  • suitable colorants include any food-quality dyes.
  • the enhancing agent may be combined with other optional ingredients typically found in food products including but not limited to carriers such as maltodextrin; thickeners such as guar gum; bulking agents such as polydextrose; preservatives such as sodium benzoate; anti-moisture agents or anti-gelling agents such as silica gel, and the like.
  • a standard unit of the sweetener composition may possess a degree of sweetness when dissolved in 8 ounces of water that is greater than about 1.04 times, i.e., greater than about 1.075 times or greater than about 1.10 times or greater than about 1.2 times the degree of sweetness provided by the same standard unit of sucrose when dissolved in an independent 8 ounces of water.
  • a standard unit of the sweetener composition may possess a degree of sweetness when dissolved in 8 ounces of water that is less than about 0.96 times, i.e., less than about 0.925 times or less than about 0.90 times or less than about 0.80 times the degree of sweetness provided by the same standard unit of sucrose when dissolved in an independent 8 ounces of water.
  • the sweetness level per unit volume of the sweetener composition may be modified by adjustment of the fill volume of a unit size package, by selection of the type and concentration of sweetener, as well as by the selection of the type and amount of other optional ingredients such as carriers, binders, thickeners, bulking agents, preservatives, anti-moisture agents, anti-gelling agents and the like.
  • diluents such as carbohydrates or other food grade materials of lower sweetness intensity, water, air, alcohols, and the like may be combined with the selected sweetener in order to arrive at the desired sweetness level.
  • the sizes of tablets and cubes can also be changed.
  • the carrier component of the edible composition may be comprised of any material suitable for incorporation into food regardless of its specific caloric density as long as the amount used provides less than about 0.49 calories, e.g., less than about 0.4 calories or less than about 0.1 calories or less than about 0.05 calories or less than about 0.01 calories, per gram of Sucrose Equivalent Sweetness.
  • the carrier is a free-flowing, water soluble material, and in another embodiment the carrier may be capable of providing a low glycemic response.
  • the carrier may be a non-water soluble material.
  • the carrier can be a mixture of water soluble and non soluble materials.
  • low glycemic response shall mean a compound that, when ingested, provides a peak insulin response which is less than the peak insulin response produced by ingesting an an equivalent amount of sucrose.
  • the carrier may also facilitate the emptying of the HIS/carrier composition from the container or provide other benefits as disclosed in United States Patent No. 6,809,198.
  • suitable water soluble carriers include, but are not limited to sucrose, dextrose, fructose, galactose, lactose, maltose, maltodextrose and other glucans, inulin and other fructans, polydextrose, xylans, galactans, nutritive sugar, sugar alcohols and other polyols, or combinations thereof.
  • non-soluble carriers examples include celluloses such as those available from International Fiber Corporation under the tradename, "Solka Floe®;” water insoluble fractions of starches, resistant starches, and modified versions thereof; diatomaceous earth; lignins of various plants such as, for example, corn or trees such as larch; complex aromatic polymers and co-polymers formed from coumaryl, guaiacyl, coniferyl, or sinapyl alcohols; water insoluble hemicelluloses; water insoluble portions of amylose or amylose pectin; water insoluble fiber from plants such as, for example, nuts, oats, wheat, rice, barley, corn, or bamboo; fibers from fruits such as apples; and water insoluble fiber from vegetables such as peas, or combinations thereof.
  • celluloses such as those available from International Fiber Corporation under the tradename, "Solka Floe®;” water insoluble fractions of starches, resistant starches, and modified versions thereof; diatomaceous earth; lign
  • the sweetener composition can be produced by combining the desired components via dry mixing, co-spray drying, co-freeze drying, agglomerization, blending, co-drying, extrusion, panning, serial blending, compaction, or by any other convenient process.
  • the primary consideration is that the sweetness delivery needs to be uniform.
  • the container may be in a format to hold bulk sweetener composition or may be in a format to hold the sweetener composition in standard unit dose packages.
  • the sweetener composition may be packaged in a container that does not require any tools or secondary devices to open.
  • the container may be opened by tearing the paper or by removing a cap or lid as appropriate.
  • the container may be flexible or rigid. Examples of suitable container formats include but are not limited to packets, sachets, pouches, tubs, cups, jars, bags, and the like.
  • Suitable polymers include but are not limited to polyolefins (such as high-density (linear) polyethylene, polypropylene, etc.), polyesters (such as polyalkyl terephthalates e.g. polyethylene terephthalate, polycyclohexane-
  • 1,4- dimethylene terephthalate, polybutylene terephthalate, etc. polyvinyl chloride, polyvinyl fluoride, and copolymers of polyvinyl chloride and polyvinyl fluoride.
  • the container may be a flexible package such as a shipping bag made of a polymer substrate.
  • the bag may be made from aluminum foil laminated to polymer films formed from polymers that are commonly used to make moisture resistant packaging (e.g. laminates of aluminum foil with polyolefins, polyesters, styrenics or copolymers thereof).
  • the sweetener composition can be sold to customers in bulk, in individual, standard unit dose containers, or within a multi-container unit.
  • several standard unit packages may be contained within a master package, e.g., a multi-unit dose packages, in order to facilitate the sale of multiple quantities of the packages.
  • the sweetness levels of the sweetener composition within the standard unit dose packages may be varied so as to provide convenient sweetness choices to the consumer,
  • the container may have hanging means, including but not limited to holes, hooks, flaps, and the like, that are designed to permit the container to hang from pegs or clips on a store wall or be otherwise attached to a shelf or wall in a store.
  • the container may be overwrapped with a secondary packaging materials, such as various plastic and polymer films well known to those skill in the art, cardboard box, and the like.
  • a secondary packaging materials such as various plastic and polymer films well known to those skill in the art, cardboard box, and the like.
  • the design of the indicator on the container for communicating the relative difference in sweetener intensity levels between a standard unit of the sweetener composition and a standard unit of sucrose is not critical.
  • the indicator must clearly and consistently describe the deviation in sweetness intensity of the sweetener composition relative to the sweetness possessed by the standard unit of sucrose.
  • the communication means may incorporate graphic forms, numeric forms, and/or descriptive forms.
  • FIGURE 1 illustrates various embodiments of a graphical sweetener level indication on a bulk sweetener product.
  • FIGURE IA uses a bar graph to show that a teaspoon of the sweetener composition possesses a sweetness level that is greater than the sweetness of 1 teaspoon of sucrose.
  • FIGURE IB uses a bar graph to show that a teaspoon of the sweetener composition possesses a sweetness level that is less than the sweetness of 1 teaspoon of sucrose.
  • FIGURE 1C uses a dial to show that a teaspoon of the sweetener composition possesses a sweetness level that is greater than the sweetness of 2 teaspoons of sucrose.
  • FIGURE 1 D uses a bar graph with numeric indications to show that a teaspoon of the sweetener composition possesses a sweetness level that is less than the sweetness of 2 teaspoons of sucrose and more specifically that is possesses a SES of 1.4.
  • FIGURE 2 illustrates various embodiments of a numeric sweetener level indication on a bulk sweetener product.
  • FIGURE 2A uses a numeric indication to show that a teaspoon of the sweetener composition possesses a sweetness level that is greater than the sweetness of 1 teaspoon of sucrose, and more specifically that it possesses a SES of 1.1.
  • FIGURE 2B uses a numeric indication to show that a teaspoon of the sweetener composition possesses a sweetness level that is greater than the sweetness of 2 teaspoons of sucrose, and more specifically that it possesses a sweetness that is 30% greater than that of 2 teaspoons of sucrose.
  • FIGURE 2C uses a numeric indication along with a graphic indication to show that a teaspoon of the sweetener composition possesses a sweetness level that is greater than the sweetness of 2 teaspoon of sucrose. By varying the number of graphic indicators as illustrated in FIGURE
  • FIGURE 4 illustrates a packet that also uses a numeric indication along with a graphic indication to show that a teaspoon of the sweetener composition possesses a sweetness level that is less than the sweetness of 2 teaspoons of sucrose, and more specifically that is has a sweetness level that is 80% of the sweetness possessed by 2 teaspoons of sucrose.
  • FIGURE 3 illustrates various embodiments of a descriptive sweetener level indication on a bulk sweetener product.
  • FIGURE 3A uses text to convey that a teaspoon of the sweetener composition possesses a sweetness level that is "a little more than 1 teaspoon.”
  • FIGURES 3B and 3C use descriptive text to indicate that a teaspoon of the sweetener composition is much sweeter than 2 teaspoons of sucrose.
  • FIGURE 3D illustrates alternative words to describe the relative sweetness of the sweetener composition, i.e., e.g., a sweetness less than that 2 teaspoons of sucrose ("mild") to that much greater than that of 2 teaspoons of sucrose ("intense”).
  • FIGURE 5 illustrates a packet that also uses text to convey that a teaspoon of the sweetener composition possesses a sweetness level that is 25% more than the sweetness of 2 teaspoons of sucrose.
  • the sweetness of a teaspoon of sweetener composition was compared to the standard unit of sucrose illustrated on the container.
  • the amount of sweetener composition used for comparison may vary, and could even be a non-standard volumetric amount measurable by a custom sized measuring device provided with the container of sweetener composition.
  • the kit for sweetening a comestible product which contains a sweetener composition having a non-standard level of sweetness enables a consumer to conveniently select the level of sweetness for a particular application and precisely repeat the use of that sweetness level. As a result, the use of this kit results in less sweetener waste, which minimizes cost and waste disposal.
  • the consumer conveniently may sweeten a comestible product, such as a bulk beverage, by only opening a single packet.
  • Another embodiment of the present invention is directed to method for promoting unit amounts of a comestible product by directing a consumer to add the contents of a container having a portion holding an edible composition for enhancing the flavor, color, nutritional content, and/or the like of comestible products in an amount suitable for enhancing the unit quantity of comestible product.
  • the container may be promoted with the comestible product in a kit or separately therefrom.
  • Yet another embodiment of the present invention is directed to method for promoting bulk quantities of a comestible product by directing a consumer to add the contents of a container having a portion holding an edible composition for enhancing the flavor, color, nutritional content, and/or the like of comestible products in an amount suitable for enhancing a unit quantity of comestible product.
  • the container holding the edible composition may be promoted in a kit with the comestible product or separately therefrom.
  • a "comestible product” is an edible food or dietary supplement product that is desirable by consumers to flavor or otherwise enhance at a point of use.
  • suitable comestible products include, but are not limited to, fruits such as strawberries, grapefruit, tomatoes, mangos and the like, vegetables, cereals, oatmeal, instant coffee, powdered milk, powdered soft drinks, yogurts, and the like.
  • the comestible products may optionally be contained in outer packaging including but not limited to boxes, cartons, packets, cups, baskets, and the like.
  • outer packaging for the comestible products ideally may be comprised of a material that not only is resistant to the normal shipping and storage conditions of the comestible product which it holds, but for certain comestible foods like cereals and oatmeals, it also should provide for an appropriate moisture and gas permeability in order to improve the stability of the product and reduce the risks of odor contamination.
  • the edible composition may be present in the container in an amount that may vary depending upon, for example, the type of comestible product to be enhanced, e.g. sweetened; the volume of comestible product to be enhanced, e.g., sweetened; the concentration of enhancing agent, e.g., sweetening agent, in the edible composition; and the like.
  • the enhancing agent should be used in an amount sufficient and appropriate to affect the comestible product in the desired manner.
  • the edible composition within the container may contain, based upon the total weight of the composition, from about 0.001 percent to about 100 percent, e.g., from about 5 percent to about 95 percent of a sweetening enhancing agent and from about 99.999 percent to about 0 percent, e.g., from about 95 percent to about 5 percent of optional ingredients.
  • the edible composition may be packaged in any of the aforementioned containers.
  • the container for the edible composition ideally may be comprised of a material that not only is resistant to the normal shipping and storage conditions of the comestible product to which it is attached, but it also should also permit an appropriate moisture and gas permeability in order to improve the stability of the food enhancing agent and reduce the risks of odor contamination.
  • the container may be comprised of a material that maintains the moisture content of the sweetener during shipping and handling to between about 0,5 to about 10 percent by weight. The greater the moisture impermeability of the material, the more moisture will be retained within the container and the greater the stability of the product.
  • the container may have a moisture vapor transfer rate (MVTR) of not more than about 0.25 gram water/100 square inches of surface area/24 hours, e.g., not more than 0.2 grams/100 square inches/24 hours or not more than 0.15 grams/100 square inches/24 hours or not more than 0.1 grams/100 square inches/24 hours.
  • MVTR moisture vapor transfer rate
  • the container for the edible composition should be waterproof as fruits are often distributed in damp environments.
  • the container for edible composition is attached to a unit package of oatmeal, the container may L5 have a paper construction.
  • the container having a portion for containing the edible composition may be attached to the comestible product itself or to its optional outer packaging by any suitable attachment technique.
  • the container and the 20 comestible product may be overwrapped in any suitable film or paper, or may be combined together in any suitable carton, box, bag, and the like in order to, for example, assist the consumer in removing the combination from the shelf and in carrying the combination to the desired point of use.
  • the container of enhancing agent may be removably attached to the comestible product itself or to the outer packaging therefor by the use of any food grade adhesive, such as a pressure sensitive adhesive.
  • suitable adhesives include, but are not limited to, rubber cement.
  • Other attachment means may include, but not be limited to hook and loop
  • the container having a portion for containing the edible composition may optionally be either be attached directly to the exterior wall of the cup or to a secondary overwrap that substantially surrounds the exterior wall of cup and serves to insulate the temperature of the beverage.
  • the present invention contemplates placement of the container holding the edible composition at any position on the comestible product itself, or the outer packaging therefore, or adjacent to the comestible product and secured via an external carton, polymeric film wrap, or the like.
  • Examples of particular embodiments wherein the container with food enhancing agent is promoted with the comestible product include, but are not limited to: a) a packet of sweetener is promoted with a piece of fruit; or b) a packet of salt and/or pepper is promoted with a tomato.
  • Examples of particular embodiments wherein the container with food enhancing agent is promoted with a comestible product contained within outer packaging for the comestible product include, but are not limited to: 1) a packet of sweetener is promoted with a carton or basket of berries; 2) a packet of sweetener is promoted with a carton of cereal or packet of oatmeal; 3) a tub containing stanol or sterol ester is promoted with a bagel wrapped in plastic or foil; 4) a packet of probiotics is promoted with a cup of yogurt; or 5) a packet of sweetener is promoted with a package of soft drink mix or powdered milk mix.
  • the comestible product with the container of edible composition may be incorporated into a master package, e.g., a multi-unit package, in order to facilitate the sale of multiple quantities of the comestible product.
  • a master package e.g., a multi-unit package
  • fruit having containers of edible composition may be placed in a netted bag typical of that used to sell several units of fruit.
  • multiple packets of cereal/oatmeal, each of which having a container of edible composition may be placed into a carton typical of that used to sell a quantity of several individual packets.
  • the amount of sweetener composition in the edible composition may be customized for use in a specific food product application, such as that amount of sweetener required for use in a particular cake mix, cookie mix, bread mix, brownie mix, drink mix, or cereal.
  • This LO embodiment would facilitate the production and manufacture of unsweetened base food products, and would provide the consumer with the option of sweetening that food product with either a nutritive or high intensity sweetener.
  • the edible composition may be comprised of an enhancing agent that is a low calorie, palatable sugar substitute composition comprising, consisting of, and/or consisting essentially of a) a high intensity sweetener in an amount sufficient to provide greater than about 10 grams of Sucrose Equivalent Sweetness; and b) a
  • said carrier provides less than about 0.49 calories, e.g., less than about 0.4 calories or less than about 0.1 calories or less than about 0.05 calories or less than about 0.01 calories, per gram of Sucrose Equivalent Sweetness.
  • suitable high intensity sweeteners include any of those set forth above.
  • the amount of HIS suitable for use in the edible composition of the present invention may be expressed in terms of "Sucrose Equivalent so Sweetness.”
  • the edible composition may be comprised of an amount of HIS that would provide the sweetness equivalent of 1 cup (or about 200 grams) of sucrose, or 1 liter (about 600 grams) of sucrose.
  • the HIS in the edible composition may provide the Sucrose Equivalent Sweetness to any other amount of sucrose, such as for example unit amounts of quarts, pints, 100 grams, kilograms, pounds, and the like.
  • sucralose or other high intensity sweetener
  • sucralose is often used in the recipe in the amount to provide the equivalent amount of sweetness of the sugar it replaces. For example, because sucralose is about 600 times as sweet as sugar, it may be used in approximately 1/600 the amount of sugar replaced.
  • the HIS is used in an amount to provide the Sucrose Equivalent Sweetness of at least a gram, i.e., e.g., at least 50 grams, 100 grams or 150 grams of sucrose.
  • an amount of the edible composition may be removably attached to a comestible product (or container therefor) such that the caloric content of the comestible product is significantly less than the corresponding comestible made with sugar, i.e., e.g., from about 5% fewer calories up to a one-third or more reduction in calories, and also significantly less than the HIS that is in commercially available delivery forms, e.g., packets or granular form.
  • this embodiment of the present invention permits the user to select the level of enhancing agent, such as a sweetener, for a particular application and to have the enhancing agent readily and conveniently available in an amount appropriate for the comestible product application,
  • this invention permits the use to have the enhancing agent readily available for consumption at the point of use.
  • the present invention provides the ability for a common host product to have a multitude of flavor and/or sweetness options, which thereby simplifies the manufacturing and distribution logistics of a flexible product line.
  • a sweetener having a non-standard level of sweetness is used, a consumer is capable of customizing the sweetness level of a comestible product in more precise, convenient, and repeatable manner.
  • Another benefit of promoting products in accordance with the present invention is the more efficient utilization of retail shelf space. For example, if a manufacturer wanted to provide an oatmeal product in four (4) flavors, at three (3) sweetness levels, and with two (2) different sweeteners (e.g. nutritive and low calorie), the manufacturer would have to offer twenty-four (24) different product types. Alternatively, if the products were promoted in accordance with the present invention, then the manufacturer could provide the same customer flexibility by offering four (4) oatmeal flavor types and six (6) accompanying sweetener packages. As a result, the number of stock keeping units (“SKUS”) would be cut from twenty-four (24) to ten (10), which would result in a significant reduction of shelf space. The reduction would even be greater due to the fact that a sweetener packet occupies less shelf space than an oatmeal carton.
  • SKUS stock keeping units
  • a small polyethylene coated paper packet is filled with a dry blended mixture of 1 gram of dextrose and 16 mg of sucralose, which is commercially available from Tate & LyIe under the tradename, "SPLENDA”®.
  • the packet is 1.2 inches by 1.5 inches in size. This process is repeated several times with independent packets to yield a multitude of sucralose-containing sweetener packets.
  • Another small polyethylene coated paper packet is filled with a dry 5 blended mixture of 1 gram of dextrose and 40 mg of aspartame, which is commercially available from the Merrisant Company under the tradename, "EQUAL"®.
  • the packet is 1.2 inches by 1.5 inches in size. This process is repeated several times with independent packets to yield a multitude of aspartame-containing sweetener packets.
  • LO Holes are made in the packets in order to permit them to be hung on pegs located on the front of retail store shelves, adjacent to cartons containing individual unit packages of unsweetened instant oatmeal.
  • the instant oatmeal carton contains text that directs consumers to purchase then add one of the sweetener packet choices to the oatmeal serving.
  • the consumer promotion for the unsweetened oatmeal product describes the user's flexibility in achieving desired sweetness levels.

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  • Life Sciences & Earth Sciences (AREA)
  • Proteomics, Peptides & Aminoacids (AREA)
  • Health & Medical Sciences (AREA)
  • Nutrition Science (AREA)
  • Chemical & Material Sciences (AREA)
  • Engineering & Computer Science (AREA)
  • Food Science & Technology (AREA)
  • Polymers & Plastics (AREA)
  • Packages (AREA)
  • Seasonings (AREA)

Abstract

L'invention concerne un procédé de promotion de produits comestibles unitaires non édulcorés, ce qui consiste à suggérer aux consommateurs d'ajouter le contenu d'au moins un réservoir dont une partie contient une composition édulcorante audit produit, cette composition édulcorante possédant un pouvoir édulcorant conçu pour correspondre au produit comestible unitaire. Elle concerne également un procédé de promotion de produits comestibles en grande quantité non édulcorés, ce qui consiste à suggérer aux consommateurs d'ajouter le contenu d'au moins un réservoir dont une partie contient une composition édulcorante à ces produits comestibles, cette composition édulcorante possédant un pouvoir édulcorant conçu pour correspondre à une quantité unitaire du produit comestible.
PCT/US2006/014881 2005-04-26 2006-04-20 Procedes servant a promouvoir des produits comestibles WO2006115975A1 (fr)

Applications Claiming Priority (2)

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US11/114,768 US20060240155A1 (en) 2005-04-26 2005-04-26 Methods for promoting comestible products
US11/114,768 2005-04-26

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WO2006115975A1 true WO2006115975A1 (fr) 2006-11-02

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US20090053365A1 (en) * 2007-08-21 2009-02-26 Marni Markell Hurwitz Refreshment system having peel away nutrient and supplement packages
US20180116265A1 (en) * 2016-10-31 2018-05-03 Morris IP Holdings LLC Blended high-intensity sweetener composition

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WO1999030577A1 (fr) * 1997-12-17 1999-06-24 The Nutrasweet Company Compositions d'edulcorants de table comprenant un edulcorant presentant un pouvoir sucrant tres eleve
US20030026872A1 (en) * 2001-05-11 2003-02-06 The Procter & Gamble Co. Compositions having enhanced aqueous solubility and methods of their preparation
US20030064134A1 (en) * 2001-10-03 2003-04-03 Eastman Outdoors Kit, system and method for preparing home-made nutritional food items

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DE19961338A1 (de) * 1999-12-17 2001-06-21 Nutrinova Gmbh Feste Mischung von Lebensmittelinhalts- und Lebensmittelzusatzstoffen, Verfahren zu ihrer Herstellung und Verwendung derselben
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Publication number Priority date Publication date Assignee Title
EP0464833A1 (fr) * 1990-07-05 1992-01-08 Cumberland Packing Corporation Composition pour adoucir la saveur et masquer l'arrière-goût d'édulcorants intenses et artificiels
WO1999030577A1 (fr) * 1997-12-17 1999-06-24 The Nutrasweet Company Compositions d'edulcorants de table comprenant un edulcorant presentant un pouvoir sucrant tres eleve
US20030026872A1 (en) * 2001-05-11 2003-02-06 The Procter & Gamble Co. Compositions having enhanced aqueous solubility and methods of their preparation
US20030064134A1 (en) * 2001-10-03 2003-04-03 Eastman Outdoors Kit, system and method for preparing home-made nutritional food items

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US20060240155A1 (en) 2006-10-26

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