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WO2006035053A1 - Method for providing multimedia services, and arrangement for carrying out said method - Google Patents

Method for providing multimedia services, and arrangement for carrying out said method Download PDF

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Publication number
WO2006035053A1
WO2006035053A1 PCT/EP2005/054895 EP2005054895W WO2006035053A1 WO 2006035053 A1 WO2006035053 A1 WO 2006035053A1 EP 2005054895 W EP2005054895 W EP 2005054895W WO 2006035053 A1 WO2006035053 A1 WO 2006035053A1
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WIPO (PCT)
Prior art keywords
multimedia content
multimedia
communication network
server
subscriber
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Application number
PCT/EP2005/054895
Other languages
German (de)
French (fr)
Inventor
Christian Jordan
Original Assignee
Siemens Aktiengesellschaft
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Publication of WO2006035053A1 publication Critical patent/WO2006035053A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2803—Home automation networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2803—Home automation networks
    • H04L12/2807—Exchanging configuration information on appliance services in a home automation network
    • H04L12/2812—Exchanging configuration information on appliance services in a home automation network describing content present in a home automation network, e.g. audio video content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2854—Wide area networks, e.g. public data networks
    • H04L12/2856—Access arrangements, e.g. Internet access
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2854—Wide area networks, e.g. public data networks
    • H04L12/2856—Access arrangements, e.g. Internet access
    • H04L12/2869—Operational details of access network equipments
    • H04L12/2878—Access multiplexer, e.g. DSLAM
    • H04L12/2887—Access multiplexer, e.g. DSLAM characterised by the offered subscriber services
    • H04L12/2889—Multiservice, e.g. MSAN
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/762—Media network packet handling at the source 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2803—Home automation networks
    • H04L12/283—Processing of data at an internetworking point of a home automation network
    • H04L12/2834—Switching of information between an external network and a home network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
    • H04L12/2803—Home automation networks
    • H04L2012/2847—Home automation networks characterised by the type of home appliance used
    • H04L2012/2849—Audio/video appliances

Definitions

  • the invention relates to a method for providing multimedia services via a packet-switched communication network and to an arrangement for carrying out the method.
  • the world's most well-known computer network is the so-called Internet, as the entirety of all interconnected and the Internet Protocol IP is used as a transport protocol using networks.
  • the Internet Protocol IP is responsible for the connectionless transport of data from a sender - possibly over several networks - to the recipient at level 3 of the OSI layer model, whereby neither error detection nor error correction takes place.
  • transport protocols such as Transmission Control Protocol TCP or User Datagram Protocol UDP are used.
  • World Wide Web WWW which provides hyperlinks for easy access to multimedia data from remote WWW servers.
  • Audio sequences, still images and movies can, by means of WWW browser, a local frontend software.
  • the World Wide Web is based on the client / server principle, on which all major applications on the Internet, in addition to WWW as well
  • client and server use a precisely defined protocol.
  • the servers of the Internet are operated by either commercial or non-commercial organizations, e.g. Universities offering various online services, ie information services (weather forecast, train schedules, intelligence services) and communication services (e-mail, chat, forums).
  • information services weather forecast, train schedules, intelligence services
  • communication services e-mail, chat, forums.
  • various devices such as personal computer, mobile phone, personal digital assistant or interactive TV sets are in use.
  • the latter are often conventional TV sets, which are equipped with a so-called set-top box.
  • a set-top box is a device upstream of the television receiver in which coded television signals which the television can not receive are decoded into a corresponding standard signal.
  • the set-top box can also perform various additional functions such as descrambling, decryption or signal separation for PC-oriented applications such as the use of online services and for interactive distribution services such as video-on-demand, pay-per-view, Teleshopping and others.
  • the invention has for its object to provide a method by which the reference of multimedia contents by the Participant of a packet-switching communication network can be designed.
  • This object is achieved according to the invention with a method for providing multimedia services via a packet-switched communications network, wherein the multimedia service comprises the presentation of multimedia content presented by a provider at predetermined times at a time arbitrarily selectable by a subscriber, with the following method steps:
  • the storage of the associated multimedia content in the communication network is initiated by means of a utility on the server,
  • the playback of the multimedia content is interrupted and
  • the invention can be used particularly advantageously if films are provided as multimedia services which are broadcast by a television transmitter at predetermined times.
  • Advertising broadcasts are particularly beneficial if they are specific to the recipient, ie if a user profile that takes account of personal interests and preferences is determined for each recipient of the multimedia services and the
  • An advantageous arrangement for carrying out the method according to the invention comprises a television set which is connected via a set-top box to a packet-switching communication network, which in turn has means for receiving and storing multimedia contents and means for storing the further multimedia contents and means for controlling storage and presentation multimedia content and other multimedia content.
  • Fig. 1 shows the structure of a communication network by means of multimedia services can be presented and Fig. 2 shows schematically the process of obtaining a multimedia service.
  • the communication network according to FIG. 1 comprises, inter alia, a subscriber USER, which has a TV set TV, a telephone PHONE and a personal computer PC, which connects via a set-top box SETTOP to a digital subscriber line access multiplexer DSLAM of an exchange of a telephone network PSTN is.
  • a subscriber USER which has a TV set TV, a telephone PHONE and a personal computer PC, which connects via a set-top box SETTOP to a digital subscriber line access multiplexer DSLAM of an exchange of a telephone network PSTN is.
  • a digital subscriber line access multiplexer DSLAM digital subscriber line access multiplexer
  • IP packet-switched communication network IP
  • This communication network is designed to meet the high demands on the transmission of multimedia data, that is essential transmission parameters such as jitter, error rate, delay, bit rate or packet loss guaranteed to meet the requirements of a multimedia transmission.
  • QoS Quality of Service
  • a server ACM for controlling the method according to the invention, another server for storing advertising information WPS, means for storing video information VS and means for receiving television data TVB, SAT.
  • the subscriber selects a certain program offer from a television channel which he wishes to consume at a later time.
  • a corresponding request 1 is generated, which is routed via the access components DSLAM, ATM C, BRA and the communication network IP to the server ACM or a utility installed thereon.
  • Server ACM or utility cause the reception 2 and storage 3 of the corresponding multimedia content, such as a selected movie, as well as the end of the recording. 4
  • the server transmits the address of the stored contents to the set-top box 6. This retrieves the contents from the means for storing the contents, that is to say a video memory 7, 8.
  • the utility After a predetermined period of time - for the recording of advertising - the utility will initiate an interruption of the transmission and informed the set-top box of the address of the advertising content 9.
  • This is advertising which is tailored specifically to a subscriber, that is based on a stored interest profile has been created.
  • the set-top box retrieves the advertising and starts playback on the TV set 10,11.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Automation & Control Theory (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)

Abstract

The invention relates to a method for providing multimedia services via a packet-oriented communication network, said multimedia service comprising representation of multimedia contents offered at predefined times by a provider at any moment in time chosen by a subscriber. Said method encompasses the following steps: - a request to obtain a specific multimedia service is made by a communication network user to an associated server; - the associated multimedia content is caused to be stored in the communication network by means of a service program on the server; - the multimedia content begins to be represented at the instigation of the user; representation of the multimedia content is interrupted at predefined intervals; and - special multimedia contents are retrieved and represented for a certain period of time by a communication network server that is prepared therefor.

Description

Beschreibung / DescriptionDescription / Description
Verfahren zur Bereitstellung von Multimediadiensten und Anordnung zur Durchführung des VerfahrensMethod for providing multimedia services and arrangement for carrying out the method
Die Erfindung betrifft ein Verfahren zur Bereitstellung von Multimediadiensten über ein paketvermittelndes Kommunikationsnetz und eine Anordnung zur Durchführung des Verfahrens .The invention relates to a method for providing multimedia services via a packet-switched communication network and to an arrangement for carrying out the method.
Die Bedeutung von paketvermittelnden Computernetzwerken als Kommunikationsmedium, über welches eine Vielzahl von Diensten angeboten wird, nimmt ständig zu. Das weltweit bekannteste Computernetzwerk ist das sogenannte Internet, wie die Gesamtheit aller miteinander verbundenen und das Internet Protokoll IP als Transportprotokoll nutzenden Netze bezeichnet wird.The importance of packet-switched computer networks as a communication medium, over which a variety of services is offered, is constantly increasing. The world's most well-known computer network is the so-called Internet, as the entirety of all interconnected and the Internet Protocol IP is used as a transport protocol using networks.
Das Internet Protokoll IP ist auf Ebene 3 des OSI- Schichtenmodells für den verbindungslosen Transport von Daten von einem Sender - gegebenenfalls über mehrere Netze - zum Empfänger zuständig, wobei weder Fehlererkennung noch Fehlerkorrektur erfolgt.The Internet Protocol IP is responsible for the connectionless transport of data from a sender - possibly over several networks - to the recipient at level 3 of the OSI layer model, whereby neither error detection nor error correction takes place.
Auf dem Internet Protokoll setzen Transport Protokolle wie das Transmission Control Protocol TCP oder User Datagram Protocol UDP auf.On the Internet Protocol, transport protocols such as Transmission Control Protocol TCP or User Datagram Protocol UDP are used.
Eine der beliebtesten Anwendungen des Internets ist das World Wide Web WWW, das mittels Hyperlinks den einfachen Zugriff auf multimediale Daten entfernter WWW-Server ermöglicht.One of the most popular applications of the Internet is the World Wide Web WWW, which provides hyperlinks for easy access to multimedia data from remote WWW servers.
Betrachtet und dargestellt werden die Daten, die Texte,Looking at and presenting the data, the texts,
Audiosequenzen, Standbilder und Filme umfassen können, mittels WWW-Browser, einer lokalen Frontend Software. Das World Wide Web beruht auf dem Client/Server Prinzip, auf dem alle wichtigen Anwendungen im Internet, neben WWW auchAudio sequences, still images and movies can, by means of WWW browser, a local frontend software. The World Wide Web is based on the client / server principle, on which all major applications on the Internet, in addition to WWW as well
FTP oder News basieren. Nach dem Client-Server Prinzip gestaltete Anwendungen verwenden auf der Benutzerseite ein Clientprogramm, das mit einem bestimmten Dienstrechner im Netz - dem Server - Daten austauscht. Der Server ist dabei in der Regel für dieFTP or news based. Applications designed according to the client-server principle use a client program on the user side which exchanges data with a specific service computer in the network, the server. The server is usually there for the
Datenhaltung zuständig, während der Client die Präsentation dieser Daten und die Interaktion mit dem Benutzer übernimmt. Dazu bedienen sich Client und Server eines genau definierten Protokolls .Data handling while the client handles the presentation of this data and interaction with the user. For this purpose, client and server use a precisely defined protocol.
Betrieben werden die Server des Internets entweder von kommerziellen oder auch nicht kommerziellen Organisationen, wie z.B. Universitäten, die verschiedene Online-Dienste, also Informationsdienste (Wetterbericht, Zugfahrpläne, Nachrichtendienste) und Kommunikationsdienste (E-Mail, Chat, Foren) anbieten.The servers of the Internet are operated by either commercial or non-commercial organizations, e.g. Universities offering various online services, ie information services (weather forecast, train schedules, intelligence services) and communication services (e-mail, chat, forums).
Als Client sind verschiedene Geräte wie beispielsweise Personal Computer, Mobiltelefon, Personal Digital Assistant oder Interaktionsfähige TV-Apparate im Einsatz.As a client, various devices such as personal computer, mobile phone, personal digital assistant or interactive TV sets are in use.
Bei letzteren handelt es sich oftmals um herkömmliche TV- Geräte, welche mit einer sogenannten Settop-Box ausgerüstet sind.The latter are often conventional TV sets, which are equipped with a so-called set-top box.
Eine Settop-Box ist ein dem Fernsehempfänger vorgeschaltetes Gerät, in dem codierte Fernsehsignale, die das Fernsehgerät nicht empfangen kann, in ein entsprechendes Standardsignal decodiert werden. Die Settop-Box kann darüber hinaus auch diverse Zusatzfunktionen übernehmen wie das Descrambling, das Entschlüsseln oder die Signaltrennung für PC-orientierte Anwendungen wie beispielsweise die Nutzung von Online- Diensten und für interaktive Verteildienste wie Video-on- Demand, Pay-per-View, Teleshopping und andere.A set-top box is a device upstream of the television receiver in which coded television signals which the television can not receive are decoded into a corresponding standard signal. The set-top box can also perform various additional functions such as descrambling, decryption or signal separation for PC-oriented applications such as the use of online services and for interactive distribution services such as video-on-demand, pay-per-view, Teleshopping and others.
Der Erfindung liegt die Aufgabe zugrunde, einen Verfahren anzugeben, mit dem der Bezug von Multimediainhalten durch die Teilnehmer eines paketvermittelnden Kommunikationsnetzes gestaltet werden kann.The invention has for its object to provide a method by which the reference of multimedia contents by the Participant of a packet-switching communication network can be designed.
Diese Aufgabe wird erfindungsgemäß gelöst mit einem Verfahren zur Bereitstellung von Multimediadiensten über ein paketvermittelndes Kommunikationsnetz, wobei der Multimediadienst die Darstellung von, zu vorgegebenen Zeiten von einem Anbieter dargebotenen Multimediainhalte zu einem von einem Bezieher beliebig wählbaren Zeitpunkt umfasst, mit folgenden Verfahrensschritten:This object is achieved according to the invention with a method for providing multimedia services via a packet-switched communications network, wherein the multimedia service comprises the presentation of multimedia content presented by a provider at predetermined times at a time arbitrarily selectable by a subscriber, with the following method steps:
- von einem Teilnehmer des Kommunikationsnetzes wird an einen zugehörigen Server eine Anforderung zum Bezug eines bestimmten Multimediadienstes gestellt- By a participant of the communication network, a request to obtain a specific multimedia service is made to an associated server
- mittels Dienstprogramm auf dem Server wird die Speicherung des zugehörigen Multimediainhaltes im Kommunikationsnetz veranlasst,the storage of the associated multimedia content in the communication network is initiated by means of a utility on the server,
- auf Veranlassung des Teilnehmers wird mit der Wiedergabe des Multimediainhaltes begonnen,- at the request of the participant, the playback of the multimedia content starts,
- in vorgegebenen Zeitabständen wird die Wiedergabe des Multimediainhaltes unterbrochen und- At predetermined intervals, the playback of the multimedia content is interrupted and
- für einen bestimmten Zeitraum werden besondere Multimediainhalte von einem dafür vorbereiteten Server des Kommunikationsnetzes abgerufen und wiedergegeben.- For a certain period of time, special multimedia content is retrieved and played back by a prepared server of the communication network.
Die Erfindung ist besonders vorteilhaft einsetzbar, wenn als Multimediadienste Filme vorgesehen sind, die von einem Fernsehsender zu vorgegebenen Zeiten ausgestrahlt werden.The invention can be used particularly advantageously if films are provided as multimedia services which are broadcast by a television transmitter at predetermined times.
Günstig ist es weiterhin, wenn als besondere Multimediainhalte Werbesendungen vorgesehen sind.It is also favorable if advertising broadcasts are provided as special multimedia content.
Werbesendungen sind dann besonders nutzbringend, wenn sie bezieherspezifisch erfolgen, wenn also zu jedem Bezieher der Multimediadienste ein, persönliche Interessen und Vorlieben berücksichtigendes Benutzerprofil ermittelt wird und dieAdvertising broadcasts are particularly beneficial if they are specific to the recipient, ie if a user profile that takes account of personal interests and preferences is determined for each recipient of the multimedia services and the
Werbesendungen diesen persönlichen Interessen und Vorlieben angepasst sind. Eine vorteilhafte Anordnung zur Durchführung des erfindungsgemäßen Verfahrens umfasst ein Fernsehgerät, welches über eine Settop-Box mit einem paketvermittelnden Kommunikationsnetz verbunden ist, welches wiederum Mittel zum Empfang und zur Speicherung von Multimediainhalten sowie Mittel zur Speicherung der weiteren Multimediainhalte und Mittels zur Steuerung von Speicherung und Darbietung der Multimediainhalte und der weiteren Multimediainhalte umfasst.Promotional items are adapted to personal interests and preferences. An advantageous arrangement for carrying out the method according to the invention comprises a television set which is connected via a set-top box to a packet-switching communication network, which in turn has means for receiving and storing multimedia contents and means for storing the further multimedia contents and means for controlling storage and presentation multimedia content and other multimedia content.
Die Erfindung wird anhand zweier Figuren näher erläutert.The invention will be explained in more detail with reference to two figures.
Es zeigen beispielhaft:They show by way of example:
Fig. 1 den Aufbau eines Kommunikationsnetzes, mittels dem Multimediadienste dargeboten werden können und Fig. 2 schematisch den Ablauf beim Bezug eines Multimediadienstes .Fig. 1 shows the structure of a communication network by means of multimedia services can be presented and Fig. 2 shows schematically the process of obtaining a multimedia service.
Das Kommunikationsnetz nach Fig. 1 umfasst unter anderem einen Teilnehmer USER, der ein TV-Gerät TV, ein Telefon PHONE und einen Personalcomputer PC aufweist, welche über eine Settop-Box SETTOP mit einem Digital Subscriber Line Access Multiplexer DSLAM einer Vermittlungsstelle eines Telefonnetzes PSTN verbunden ist. Über einen ATM Konzentrator ATM C und einen Broadband Remote Access Server BRA erfolgt die weitere breitbandige Verbindung mit einem paketvermittelnden Kommunikationsnetz IP, beim Ausführungsbeispiel dem Backbone-Netz eines Betreibers.The communication network according to FIG. 1 comprises, inter alia, a subscriber USER, which has a TV set TV, a telephone PHONE and a personal computer PC, which connects via a set-top box SETTOP to a digital subscriber line access multiplexer DSLAM of an exchange of a telephone network PSTN is. About an ATM concentrator ATM C and a Broadband Remote Access Server BRA the further broadband connection with a packet-switched communication network IP, in the embodiment of the backbone network of an operator.
Dieses Kommunikationsnetz ist so ausgestaltet, dass die hohen Anforderungen an die Übertragung von Multimediadaten erfüllt werden, d.h. dass wesentliche Übertragungsparameter wie Jitter, Fehlerrate, Verzögerung, Bitrate oder Paketverlust garantiert den Anforderungen einer Multimediaübertragung entsprechen. Man spricht in diesem Zusammenhang auch von QoS (Quality of Service) die entsprechend klassifiziert zwischen Diensteanbieter und Teilnehmer vereinbart wird.This communication network is designed to meet the high demands on the transmission of multimedia data, that is essential transmission parameters such as jitter, error rate, delay, bit rate or packet loss guaranteed to meet the requirements of a multimedia transmission. In this context, one also speaks of QoS (Quality of Service), which is classified appropriately between service provider and subscriber.
Mit einer entsprechend hohen vereinbarten QoS-Klasse wird die unterbrechungsfreie Übertragung von Multimediainhalten zwischen den Komponenten des Kommunikationsnetzes gewährleistet.With a correspondingly high agreed QoS class, the uninterrupted transmission of multimedia content between the components of the communication network is ensured.
Beim beispielhaften Kommunikationsnetz IP sind dies neben den bereits erwähnten Teilnehmer- bzw. Zugangskomponenten noch ein Server ACM zur Steuerung des erfindungsgemäßen Verfahrens, ein weiterer Server zur Speicherung von Werbeinformationen WPS , Mittel zur Speicherung von Videoinformationen VS und Mittel zum Empfang von Fernsehdaten TVB, SAT.In the exemplary communication network IP, these are, in addition to the already mentioned subscriber or access components, a server ACM for controlling the method according to the invention, another server for storing advertising information WPS, means for storing video information VS and means for receiving television data TVB, SAT.
Der Ablauf des erfindungsgemäßen Verfahrens wird anhand der schematischen Darstellung in Fig. 2 näher erläutert.The sequence of the method according to the invention will be explained in more detail with reference to the schematic representation in FIG.
Mit entsprechenden Eingabemitteln an seinem Fernsehgerät TV wählt der Teilnehmer ein bestimmtes Programmangebot eines Fernsehsenders aus, das er zu einem späteren Zeitpunkt konsumieren möchte. Über die Settop-Box STB wird eine entsprechende Anforderung 1 generiert, die über die Zugangskomponenten DSLAM, ATM C, BRA und das Kommunikationsnetz IP an den Server ACM bzw. ein darauf installiertes Dienstprogramm geleitet wird .With appropriate input means on its television set TV, the subscriber selects a certain program offer from a television channel which he wishes to consume at a later time. About the set-top box STB a corresponding request 1 is generated, which is routed via the access components DSLAM, ATM C, BRA and the communication network IP to the server ACM or a utility installed thereon.
Server ACM bzw. Dienstprogramm veranlassen den Empfang 2 und Speicherung 3 der entsprechenden Multimediainhalte, also beispielsweise eines ausgewählten Filmes, sowie das Ende der Aufzeichnung 4.Server ACM or utility cause the reception 2 and storage 3 of the corresponding multimedia content, such as a selected movie, as well as the end of the recording. 4
Mit einer weiteren Anforderung des Teilnehmers 5 wird die Wiedergabe gestartet. Dazu wird vom Server die Adresse der gespeicherten Inhalte an die Settop-Box übertragen 6. Diese ruft die Inhalte von den Mitteln zur Speicherung der Inhalte, also einem Videospeicher ab 7, 8.With a further request of the subscriber 5, the playback is started. For this purpose, the server transmits the address of the stored contents to the set-top box 6. This retrieves the contents from the means for storing the contents, that is to say a video memory 7, 8.
Nach einem vorgegebenen Zeitraum wird - zur Einspielung von Werbung - vom Dienstprogramm eine Unterbrechung der Übertragung veranlasst und die Settop-Box über die Adresse der Werbeinhalte informiert 9. Dabei handelt es sich um Werbung, die speziell auf einen Teilnehmer zugeschnitten ist, die also anhand eines gespeicherten Interessensprofils erstellt worden ist.After a predetermined period of time - for the recording of advertising - the utility will initiate an interruption of the transmission and informed the set-top box of the address of the advertising content 9. This is advertising, which is tailored specifically to a subscriber, that is based on a stored interest profile has been created.
Die Settop-Box ruft die Werbung ab und startet die Wiedergabe am TV-Gerät 10,11.The set-top box retrieves the advertising and starts playback on the TV set 10,11.
Nach Ablauf der Werbeeinschaltung wird die Wiedergabe des Filmes fortgesetzt. After the advertisement has been turned off, the movie will continue to play.

Claims

Patentansprüche / Patent Claims Claims / Patent Claims
1. Verfahren zur Bereitstellung von Multimediadiensten über ein paketvermittelndes Kommunikationsnetz, wobei der Multimediadienst die Darstellung von, zu vorgegebenen Zeiten von einem Anbieter dargebotenen Multimediainhalte zu einem von einem Bezieher beliebig wählbaren Zeitpunkt umfasst, mit folgenden Verfahrensschritten: von einem Teilnehmer des Kommunikationsnetzes wird an einen zugehörigen Server eine Anforderung zum1. A method for providing multimedia services over a packet-switched communication network, wherein the multimedia service includes the presentation of, at predetermined times by a provider presented multimedia content to a user arbitrarily selectable time, comprising the following steps: by a subscriber of the communication network is connected to an associated Server makes a request for
Bezug eines bestimmten Multimediadienstes gestellt mittels Dienstprogramm auf dem Server wird die Speicherung des zugehörigen Multimediainhaltes im Kommunikationsnetz veranlasst, - auf Veranlassung des Teilnehmers wird mit derRelation of a particular multimedia service provided by means of a utility on the server, the storage of the associated multimedia content in the communication network is caused, - at the request of the subscriber is with the
Wiedergabe des Multimediainhaltes begonnen, in vorgegebenen Zeitabständen wird die Wiedergabe des Multimediainhaltes unterbrochen und für einen bestimmten Zeitraum werden besondere Multimediainhalte von einem dafür vorbereitetenPlayback of the multimedia content started at predetermined intervals, the playback of the multimedia content is interrupted and for a certain period special multimedia content of a prepared for it
Server des Kommunikationsnetzes abgerufen und wiedergegeben.Server of the communication network retrieved and played.
2. Verfahren nach Anspruch 1, dadurch gekennzeichnet, dass als Multimediadienste Filme vorgesehen sind, die von einem Fernsehsender zu vorgegebenen Zeiten ausgestrahlt werden.2. The method according to claim 1, characterized in that as multimedia services films are provided, which are broadcast by a television station at predetermined times.
3. Verfahren nach Anspruch 1 oder 2, dadurch gekennzeichnet, dass als besondere Multimediainhalte Werbesendungen vorgesehen sind.3. The method according to claim 1 or 2, characterized in that are provided as special multimedia content advertising broadcasts.
4. Verfahren nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, dass zu jedem Bezieher der Multimediadienste ein, persönliche Interessen und4. The method according to any one of claims 1 to 3, characterized in that to each of the recipients of multimedia services, personal interests and
Vorlieben berücksichtigendes Benutzerprofil ermittelt wird und die besonderen Multimediainhalte diesen persönlichen Interessen und Vorlieben angepasst sind.Determines preferences user profile and the special multimedia content is adapted to personal interests and preferences.
5. Anordnung zur Durchführung des Verfahrens nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, dass ein Fernsehgerät über eine Settop-Box mit einem paketvermittelnden Kommunikationsnetz verbunden ist, welches Mittel zum Empfang und zur Speicherung von Multimediainhalten sowie Mittel zur Speicherung der weiteren Multimediainhalte und Mittels zur Steuerung von Speicherung und Darbietung der Multimediainhalte und der weiteren Multimediainhalte umfasst. 5. Arrangement for carrying out the method according to one of claims 1 to 4, characterized in that a television set is connected via a set-top box with a packet-switched communication network, which means for receiving and storing multimedia content and means for storing the other multimedia content and Means for controlling storage and presentation of the multimedia content and the other multimedia content includes.
PCT/EP2005/054895 2004-09-30 2005-09-28 Method for providing multimedia services, and arrangement for carrying out said method WO2006035053A1 (en)

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040015994A1 (en) * 2002-03-23 2004-01-22 Samsung Electronics Co., Ltd. Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement
EP1450284A2 (en) * 1998-12-03 2004-08-25 Samsung Electronics Co., Ltd. Advertisement monitoring system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1450284A2 (en) * 1998-12-03 2004-08-25 Samsung Electronics Co., Ltd. Advertisement monitoring system
US20040015994A1 (en) * 2002-03-23 2004-01-22 Samsung Electronics Co., Ltd. Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement

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