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WO2006033555A1 - Procede et systeme de vente de parfums et de cosmetiques par fourniture d'un echantillon - Google Patents

Procede et systeme de vente de parfums et de cosmetiques par fourniture d'un echantillon Download PDF

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Publication number
WO2006033555A1
WO2006033555A1 PCT/KR2005/003145 KR2005003145W WO2006033555A1 WO 2006033555 A1 WO2006033555 A1 WO 2006033555A1 KR 2005003145 W KR2005003145 W KR 2005003145W WO 2006033555 A1 WO2006033555 A1 WO 2006033555A1
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WO
WIPO (PCT)
Prior art keywords
sample
product
client
module
samples
Prior art date
Application number
PCT/KR2005/003145
Other languages
English (en)
Inventor
Sang-Soo Lee
Original Assignee
Sang-Soo Lee
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020050087517A external-priority patent/KR100804093B1/ko
Application filed by Sang-Soo Lee filed Critical Sang-Soo Lee
Publication of WO2006033555A1 publication Critical patent/WO2006033555A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to a perfume and cosmetic sale induction system by providing a sample, and a method of the same, and in particular to a perfume and cosmetic sale induction system by providing a sample, and a method of the same in which a customer can select and purchase various products on the internet and can directly experience the purchased sample, so that the customer finally purchases a desired product based on an accurate information, and a fabricator can analyze an actual product purchase ratio as compared to a sample based on a customer's personal information such as sex, age, etc. and can reverse-trace a product preference by the customer and a product market response and can have a database needed when developing a new product and planning a marketing strategy.
  • a conventional electric commerce based on the internet has advantages that a customer does not need to directly visit a department store or a shopping mall so as to buy a certain product, and that a customer can easily buy the products at a lower cost.
  • the electric commerce has been widely adapted as a method of buying various products on the internet.
  • the reason lies in a purchase pattern of a cosmetic product such as a perfume, a skin care product, a manicure, an eye shadow, a powder product, etc.
  • a cosmetic product such as a perfume, a skin care product, a manicure, an eye shadow, a powder product, etc.
  • a customer prefers to directly experience and compare a plurality of products for thereby buying a desired product.
  • the con ⁇ ventional internet shopping mall only visible and one-dimensional product image is provided to the customer on the internet.
  • a customer who does not have enough in ⁇ formation on a corresponding product, has a problem for easily determining a purchase on the internet.
  • an improved perfume and cosmetic sale induction system by providing a sample, comprising an operator server; a plurality of client side terminals connected with the operator server through a wired or wireless communication network; and a central concentration delivery server connected with the operator server through a wired or wireless communication network, wherein the operator server includes an operator DB which includes a product DB for storing product information of a cosmetic including various perfumes, a sample DB for storing information of the amount of various products or the packed samples, a price calculation DB for storing price information for calculating price based on the quantities and kinds of purchased samples, a payment DB for storing a payment co ntent of the client, and an order DB for storing an order content of the client; a system module which includes an output module for displaying the kinds of samples based on the sample DB, a price calculation module for calculating the price of the sample based on the information of the price calculation DB in
  • an improved perfume and cosmetic sale induction method by providing a sample comprising a step I in which a client connects an operator server and receives verification through a wired or wireless communication network; a step II in which at least one sample is selected, and the price calculated based on the kinds and quantities of the selected samples is paid; a step in in which the samples are ordered by transferring the order content of the paid samples and personal information of the client to a central concentration delivery server; a step IV in which the samples are packed based on the sample order contents; a step V in which the packed samples are delivered to the delivery address based on the personal information of the client; a step VI in which the client connects again the operator server and receives verification through a wired or wireless communication network; a step VII in which at least one product same as a certain sample among multiple samples delivered is selected, and the price calculated based on the kinds and quantities of the selected products is paid; and a step VIII
  • a customer can directly experience a selected product sample like at an off- line perfume and cosmetic shop using five feelings and can select and purchase a desired product based on an accurate information. Therefore, the customer can purchase a perfume and cosmetic based on an accurate information without visiting a cosmetic shop by providing a convenient online user environment.
  • a customer can experience a conventionally preferred brand as well as a new brand by providing various samples at relatively low prices, so that a new selection space is provided to a customer.
  • a fabricator can analyze an actual product purchase ratio as compared to a sample purchase based on a customer's personal information such as sex, age, etc. and can know a product preference and a product market response by the customers.
  • the fabricator can reverse-trace a market trend and flow based on the information, so that a new product can be developed based on the market trend and a strategy marketing plan can be established.
  • a fabricator can instantly check a market flow, so that an inventory and workers can be efficiently managed based on the demand of market for thereby decreasing the total managing cost.
  • a good quality product can be provided to a customer at a lower cost based on a reduction of unit cost.
  • a small and medium sized company can show a customer a new product by providing a sample at a low marketing cost when a new brand product is first launched in the market for thereby maximizing an advertisement effect and improving a market- based business.
  • Figure 1 is a concept view illustrating a perfume and cosmetic sale induction system by providing a sample and a method of the same according to the present invention
  • Figure 2 is a view illustrating the construction of a system of an operator server of
  • Figure 3 is a view illustrating the construction of a system of a central con ⁇ centration delivery server of Figure 1 ;
  • Figure 4 is a flow chart of a perfume and cosmetic sale induction method by providing a sample according to the present invention.
  • an improved perfume and cosmetic sale induction system by providing a sample, comprising an operator server; a plurality of client side terminals connected with the operator server through a wired or wireless communication network; and a central concentration delivery server connected with the operator server through a wired or wireless communication network, wherein said operator server includes an operator DB which includes a product DB for storing product information of a cosmetic including various perfumes, a sample DB for storing information of the amount of various products or the packed samples, a price calculation DB for storing price information for calculating price based on the quantities and kinds of purchased samples, a payment DB for storing a payment content of the client, and an order DB for storing an order content of the client; a system module which includes an output module for displaying the kinds of samples based on the sample DB, a price calculation module for calculating the price of the sample based on the information of the price calculation DB in
  • an improved perfume and cosmetic sale induction method by providing a sample comprising a step I in which a client connects an operator server and receives verification through a wired or wireless communication network; a step II in which at least one sample is selected, and the price calculated based on the kinds and quantities of the selected samples is paid; a step in in which the samples are ordered by transferring the order content of the paid samples and personal information of the client to a central concentration delivery server; a step IV in which the samples are packed based on the sample order contents; a step V in which the packed samples are delivered to the delivery address based on the personal information of the client; a step VI in which the client connects again the operator server and receives verification through a wired or wireless communication network; a step VII in which at least one product same as a certain sample among multiple samples delivered is selected, and the price calculated based on the kinds and quantities of the selected products is paid; and a step VIE in which a product
  • Figure 1 is a concept view illustrating a perfume and cosmetic sale induction system by providing a sample and a method of the same according to the present invention.
  • the perfume and cosmetic sale induction system by providing a sample 1000 includes an operator server 100, a plurality of client side terminals 200 which are connected with the operator server 100 through a wired or wireless communication network, and a central concentration delivery server 300 which is connected with the operator server 100 through a wired or wireless communication network.
  • the client side terminals 200 are wired or wireless communication terminals, which communicate with the operator server 100 based on wired or wireless communication methods. They include a mobile device such as a cellular phone, a PDA (Personal Digital Assistance), etc. and a notebook computer, a personal computer, and a bi-directional HD television, etc.
  • FIG. 2 is a view illustrating the construction of an operator server of Figure 1.
  • the construction of the operator server 100 will be described.
  • the operator server 100 includes a system module 120, an operator DB 150, and a system controller 160.
  • the system module 120 is formed of a sale module 130 and a market survey module 140.
  • the operator DB 150 includes a product DB 152b which stores a product in ⁇ formation of a cosmetic including various perfumes, a sample DB 152a which stores information concerning the quantities of products and the packet samples, a price calculation DB 153 which stores price information for calculating prices based on the purchase quantities and kinds of the sample, a payment DB 154 which stores a payment content of the client, an order DB 155 which stores the order contents of the clients, a sale performance DB 156 which stores a product purchase performance by the client by providing samples, a preference survey DB 157 which stores information with respect to a product preference of the customer, and a new product development and marketing DB 158 which stores a new product development and a marketing strategy planning information of a fabricator.
  • a product DB 152b which stores a product in ⁇ formation of a cosmetic including various perfumes
  • a sample DB 152a which stores information concerning the quantities of products and the packet samples
  • a price calculation DB 153 which stores price information for calculating prices
  • the sale module 130 of the system module 120 includes an output module 132 which displays the kinds of products on a screen based on the sample DB 152a, a price calculation module 133 which calculates the prices of samples based on information of the price calculation DB 153 based on the kinds and quantities of the samples when a client selects at least one sample, a payment module 134 which pays the prices of the products based on the purchase intention determination of the client, and an order module 135 which transfers the order contents of the paid samples and the personal in ⁇ formation of the client.
  • the market survey module 140 of the system module 120 includes a sale performance module 142 which stores the transaction contents and the client in ⁇ formation into the sale performance DB 156 further provided at the operator DB 150 when the same product as the sample is purchased and paid by the same client after a plurality of samples are transferred, a preference survey module 144 which analyzes the sale performance DB 156, surveys the product preference by the sex, age, area, etc.
  • a new product development and marketing strategy planning module 146 which analyzes the preference survey DB 157, selects the hit products by the period and season, suggests a new product de ⁇ velopment direction and marketing direction based on the hit product information and stores the hit product information, new product development direction and marketing direction information into the new product development and marketing strategy DB 158.
  • the system controller 160 comprehensively controls the entire operations of the system module 120 based on the operator DB 150. The operation and functions of the system module 120 will be described based on the operator DB 150.
  • the system controller 160 comprehensively controls the entire operations of the system module 120 based on the operator DB 150. The operations and functions of the system module 120 will be described based on the operator DB 150.
  • the sale module 130 of the system module 120 includes a verification module 131, an output module 132, a price calculation module 133, a payment module 134, and an order module 135 and processes series processes related with the sales of the sample and products of various perfumes and cosmetics.
  • the verification module 131 performs a certain verification procedure based on the verification DB 151 in a con ⁇ ventional method when a customer connects the operator server 100 using the client side terminal 200.
  • the output module 132 outputs the images of various perfumes and cosmetics on the client side terminal 200 based on the product DB 152b which stores the information of various perfumes and cosmetics and the sample DB 152a which stores the sample information.
  • the products and samples of various perfumes and cosmetics have various brands provided from multiple companies. Therefore, it is possible to select the sample of the product having various brands based on the sample and product information displayed on the screen.
  • the price calculation module 133 calculates the prices of the samples selected by the customer based on the price information by the samples stored in the price calculation DB 153 and stores the calculated price information into the price calculation DB 153 by the clients. In this case, a certain discount rate may be adapted based on the kinds and number of the samples.
  • the payment module 134 allows various payment methods with respect to the amount calculated by the price calculation module 133.
  • the payment methods include all kinds of known payment methods such as payment in advance, post payment, and methods using cellular phone, non-bank account book method, payment using points, internet banking method, etc.
  • the amount and payment contents paid by the payment module 134 are stored in the payment DB 154 by the clients.
  • the order module 135 stores the order contents of the paid samples and the personal information of the client into the order DB 155 and transfers to the central concentration delivery server 300. Therefore, it is possible to know personal in ⁇ formation such as sex and age of the client, sample order contents by the client and payment amount of the client by analyzing the information stored in the payment DB 154 and the order DB 155.
  • Figure 3 is a view illustrating the central concentration delivery server of Figure 1.
  • the central concentration delivery server 300 includes an order receiving module 310 which receives a sample order content and a client personal in ⁇ formation from the order module 135 of the system module 120, packing modules 320 and 330 which pack the sample or product based on the order content received by the order receiving module, a delivery module 340 which delivers the sample or product packed by the packing module to a delivery address based on the personal information of the client, and a system controller 350 which controls the entire operations of the order receiving module 310, the packing modules 320 and 330, and the delivery module 340.
  • the sample packing module 320 is designed to instantly pack and deliver the sample ordered by the packing and delivery automation system for thereby automatically packing and delivering various samples when an order content of a certain sample is received from the order module.
  • the client who received the sample directly experiences and if necessary connects the operator server 100 for thereby purchasing a corresponding product corresponding to the sample matching with a user's trend and skin.
  • the sale module 130 of the operator server processes a verification, product output, price calculation, payment, order, etc. on the internet based on the series operations of the verification module 131, the output module 132, the price calculation module 133, the payment module 134 and the order module 135.
  • the personal information, payment amount and order content of the client who purchased the products are stored into the payment DB 154 and the order DB 155 by the clients. Therefore, it is possible to know that a certain client purchases what kinds of products and actually purchases a certain product among the products by analyzing the payment DB 154 and the order DB 155. As a result, it is possible to statistically estimate the product preferences of the customer.
  • the market survey module 140 stores the transaction contents and client in ⁇ formation into the sale performance DB 156 when the same product as a certain sample among the samples is purchased and paid by the client when multiple samples are delivered. Therefore, it is possible to know whether the purchase is actually performed by the client or not who has a certain trend (by age, sex, area) and the transaction amount of the products occur or not by analyzing the sale performance DB 156 in the case that the perfume and cosmetic sale system is implemented by providing samples.
  • the preference survey module 144 surveys the product preference by the sex, age and region of the client based on the sale performance DB 156 and stores the surveyed preference information into the preference survey DB 157.
  • the new product development and marketing strategy planning module 146 analyzes the preference survey DB 157 and selects the period-based and season-based hit products and plans a new product development direction based on the above hit product information.
  • the hit products may be selected by the sex, age and region, and new products can be developed with respect to a target sex and age based on the hit product information.
  • Figure 4 is a flow chart of a perfume and cosmetic sale induction method by providing samples according to the present invention.
  • the perfume and cosmetic sale induction method by providing samples according to the present invention will be described in detail with reference to Figure 4.
  • the perfume and cosmetic sale induction method by providing samples according to the present invention includes a sample purchase step SlO, a sample delivery step S20 and a product purchase step S30. There is further provided a market survey step in which the product purchase amount as compared to the sample purchase amount is compared and analyzed for thereby judging a market trend and flow.
  • the sample purchase step SlO includes a step S 11 in which a client connects the operator server and receives verification through a wired or wireless communication network, steps S 12 and S13 in which a customer selects and purchases at least sample, steps S 14 and S 15 in which the prices calculated based on the kinds and number of the selected sample are paid, and a step S 16 in which the samples are ordered by transferring the order contents of the paid samples and the personal information of the client to the central concentration delivery server.
  • the sample purchase step SlO will be described in detail.
  • the client selects at least one sample with reference to the de ⁇ scription of a corresponding product.
  • the amount calculated based on the kinds and quantities of the selected samples is displayed on the client side terminal.
  • the client pays the payment amount using a conventional payment method.
  • the personal information of the client and the order contents of the sample are transferred to the central concentration delivery server, and the order is finished.
  • the sample delivery step S20 includes steps S22 and S24 in which the samples are packed based on the received sample order contents, and a step S26 in which the packed sample is delivered to the delivery address based on the personal information of the client.
  • the samples are instantly packed and delivered based on the order contents by the clients using the packing and delivery automation system.
  • the client compares the delivered sample and selects a desired product based on his preference.
  • the product purchase step S30 includes a step S31 in which the client connects the operator server and receives verification through a wired or wireless communication network, steps S32, S33 and S34 in which at least one product same as a certain sample among delivered multiple samples is selected and purchased, and the prices calculated based on the kinds and quantities of the selected products are paid, and a step S36 in which the product is ordered based on the order contents of the paid products and the personal information of the client.
  • the client compares the samples delivered, and connects the operator server and receives verification and actually purchase the product. Since the series procedures of the product selection, price calculation, payment, and order are same as the sample purchase step, the detailed description will be omitted.
  • the market survey step S40 is a step in which a marketability of a certain product and a product preference of a client are obtained by comparing and analyzing the actual product purchase amount as compared to the sample sale amount from the sample purchase step SlO to the actual product purchase step S30.
  • the market survey step S40 includes a step in which the transaction contents and client information are stored into the sale performance DB by the sale performance module 142 when the same product as a certain sample among multiple samples is purchased and paid by the same client, a step in which the product preference is surveyed by the sex, age and region of the client by statistically processing and analyzing the sale performance DB by the preference survey module 144, and the surveyed preference information is stored into the preference survey DB, and a step in which the preference survey DB is analyzed by the new product development and marketing strategy planning module 146, and the hit product by the period and season is selected, and a new product development direction and a marketing direction are suggested based on the hit product information.

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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
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  • General Physics & Mathematics (AREA)
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Abstract

La présente invention concerne un système d'incitation à la vente de parfums et de cosmétiques par fourniture d'un échantillon ainsi qu'un procédé pour ce faire, et notamment un système d'incitation à la vente de parfums et de cosmétiques par remise d'un échantillon et un procédé afférent dans lesquels un client peut choisir et acheter divers produits sur l'Internet et peut essayer directement l'échantillon acheté, de telle sorte que le client finit par acheter un produit voulu sur la base d'une information précise, et le fabricant peut analyser le rapport d'achat effectif de produits en comparaison avec un échantillon basé sur des informations personnelles du client telles que le sexe, l'âge etc., et il peut retracer la préférence pour un produit du client ainsi que la réponse du marché au produit, il peut également disposer d'une base de données nécessaire lors du développement d'un nouveau produit et de la planification d'une stratégie de marketing.
PCT/KR2005/003145 2004-09-24 2005-09-22 Procede et systeme de vente de parfums et de cosmetiques par fourniture d'un echantillon WO2006033555A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2004-0076775 2004-09-24
KR20040076775 2004-09-24
KR10-2005-0087517 2005-09-21
KR1020050087517A KR100804093B1 (ko) 2004-09-24 2005-09-21 샘플 제공을 통한 향수 및 화장품 판매 유도 시스템

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WO2006033555A1 true WO2006033555A1 (fr) 2006-03-30

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PCT/KR2005/003145 WO2006033555A1 (fr) 2004-09-24 2005-09-22 Procede et systeme de vente de parfums et de cosmetiques par fourniture d'un echantillon

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103413233A (zh) * 2013-08-14 2013-11-27 北京汇川汇通科技有限公司 广告智能投放系统、服务器、智能终端及方法

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010067771A (ko) * 2001-03-22 2001-07-13 김경원 인터넷 상에서 샘플제공에 의한 소비자 설문조사방법
KR20010096756A (ko) * 2000-04-14 2001-11-08 전상균 대화형 ｅ-ＣＲＭ시스템을 이용한 맞춤형 전자상거래 시스템
JP2001331710A (ja) * 2000-05-19 2001-11-30 Tomoyuki Noda メーカーサンプル集中管理システム
JP2002544600A (ja) * 1999-05-10 2002-12-24 スーパーマーケッツ・オンライン・インコーポレイテッド コンピュータネットワークを介してターゲットを絞って製品サンプルを配布するシステムおよび方法と、消費者の受容状況を測定する方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002544600A (ja) * 1999-05-10 2002-12-24 スーパーマーケッツ・オンライン・インコーポレイテッド コンピュータネットワークを介してターゲットを絞って製品サンプルを配布するシステムおよび方法と、消費者の受容状況を測定する方法
KR20010096756A (ko) * 2000-04-14 2001-11-08 전상균 대화형 ｅ-ＣＲＭ시스템을 이용한 맞춤형 전자상거래 시스템
JP2001331710A (ja) * 2000-05-19 2001-11-30 Tomoyuki Noda メーカーサンプル集中管理システム
KR20010067771A (ko) * 2001-03-22 2001-07-13 김경원 인터넷 상에서 샘플제공에 의한 소비자 설문조사방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103413233A (zh) * 2013-08-14 2013-11-27 北京汇川汇通科技有限公司 广告智能投放系统、服务器、智能终端及方法

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