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WO2006066375A1 - System for personalized recommendation - Google Patents

System for personalized recommendation Download PDF

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Publication number
WO2006066375A1
WO2006066375A1 PCT/BR2005/000256 BR2005000256W WO2006066375A1 WO 2006066375 A1 WO2006066375 A1 WO 2006066375A1 BR 2005000256 W BR2005000256 W BR 2005000256W WO 2006066375 A1 WO2006066375 A1 WO 2006066375A1
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WO
WIPO (PCT)
Prior art keywords
user
profile
information
recommendation
services
Prior art date
Application number
PCT/BR2005/000256
Other languages
French (fr)
Inventor
Fabio Santos Da Silva
Thomas Strasser
Original Assignee
Genius - Instituto De Tecnologia
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Genius - Instituto De Tecnologia filed Critical Genius - Instituto De Tecnologia
Publication of WO2006066375A1 publication Critical patent/WO2006066375A1/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

Definitions

  • the invention refers to a system of personalized recommendation that is applied to any electronic systems based on rendering of information or services.
  • the present invention refers to a system for automatic definition of user's profile based on several aspects users' preferences, proceeding with the definition of a set of filters to be used in the automatic selection of information and services of users' interest, which represent their profiles.
  • the system and method of the invention allows an automatic recommendation to the users, in different formats and according to their profiles.
  • Search sites among which the most famous is GOOGLE, became indispensable for the search of information or services desired by the user. These sites perform the search due to keywords defined by the user.
  • the invention intends to overcome the above-mentioned deficiencies, which are becoming more problematic due to digital convergence, which is quickly unifying telephony, internet and all other channels of communication.
  • a multivariable system of automatic profile definition takes into account, in a unified manner, several features of the user's profile, such as TV and radio shows, preferences on internet browsing, use of telephony services, places and events attended, goods shopped and profiles of contacted people.
  • the system of the present invention is based on filters defined by user's profile, and depending on user's profile, searches on different databases in the internet and recommends information and services of user's interest, such as TV and radio shows, events, goods, places to be visited, homepages etc, depending on the physical location and the source used by the user.
  • a best profile quality can be achieved, once the system of the invention distinguishes different sources of information relating to user's preferences.
  • user's minimum intervention is necessary; user just needs to identify his apparatus of everyday use.
  • the system of the present invention can be adjusted to the source in use by the user at every moment, and the system can make a great variety of recommendations.
  • FIG. 1 is a schematic block diagram that illustrates the functioning of the system according to the invention.
  • Figure 1 represents an embodiment of the system of personalized recommendation based on digital television, digital radio, internet browser, cell phone with GPS (Global Positioning System) and credit card transactions, wherein other combinations of electronic systems and services can be used.
  • GPS Global Positioning System
  • the different sources used in the system (1 -5) are associated to one or more multiple users, depending on its nature.
  • Digital television (1 ) and digital radio (2) are typical examples of multi-user systems, while cell phone (4) and credit card (5) are typical examples of one-user system.
  • Internet browser (3) can be associated to one user through e-mail account or based on login and password.
  • the utilization data of all sources (1 -5) to which a user is associated are sent to a user-specific database (6), resident in a server accessible through the Internet, and classified as personal or group data. These data are processed by a profile management device (7), which access specific Internet sites (10) and interpret data re-feeding the database (6), and generating a user's profile (8). This processing varies according to the type of data stored, for example:
  • - Data indicating the user's position at a certain time of the day can be used to define that the user was in a specific restaurant, or in a specific theater watching a specific movie, or in a specific event, or in a store of specific articles;
  • - Data informing a transaction by credit card is interpreted as an expense in a shop of specific nature;
  • a series of contacts made with a certain person at a defined time is interpreted as an affinity in some aspect of the profile etc.
  • the profile management device (7) interprets information, which is classified according to its nature and stored in the database (6), re-feeds it and defines, based on artificial intelligence techniques, the user's profile (8).
  • the user's profile is used by a search device (9), which automatically searches on the internet (10) information and services of the user's interest, and recommends to the user information and services of interest through the recommendation device (11), which identifies which source is being used by the user and provides the recommendation through an interface specifically developed for every source.
  • the help system is automatically adjusted to the frequency of the user's information needs based on the re-feed of the acceptation or non-acceptation from the user, which is stored in the database (6).

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention refers to a system of personalized reommendation that is applied to any electronic system based on rendering of information or services. According to the present invention, the system comprised different sources (1-5) associated with one or more users; a database (6) for every user, receiving the utilization data from all the sources (1-5) used by the user; a profile management device (7), which accesses specific Internet sites and interpres data, re-feeding the database and generating a user's profile; a profile-storing device (8), able to store, for every user, information defining profile, received from profile management device (7); a search device (9, which automatically searches on the Internet information and services of the user's interest, and a recommendation device (11 ), which processes the information and services found by search device and tracks a personalized recommendation.

Description

"SYSTEM FOR PERSONALIZED RECOMMENDATION"
FIELD OF THE INVENTION
The invention refers to a system of personalized recommendation that is applied to any electronic systems based on rendering of information or services.
More specifically, the present invention refers to a system for automatic definition of user's profile based on several aspects users' preferences, proceeding with the definition of a set of filters to be used in the automatic selection of information and services of users' interest, which represent their profiles. In addition, the system and method of the invention allows an automatic recommendation to the users, in different formats and according to their profiles.
BACKGROUND OF THE INVENTION
The increasing amount of information and services available in some type of electronic format demands the use of a series of tools with an ever increasing complexity for selecting information. Some systems are described in the documents WO 2004/030360, WO 2002/21335, WO 2001/45408, WO
2002/41178, US 6,064,980, JP 318375, EP 1 045318, and US 2003103233.
Some years ago, the main information sources were television and radio, with a reduced amount of open channels which are manually selected, according to the preferences of the audience.
Cable television represented a great revolution of this panorama, once the number of channels offered was multiplied, offering the users a new gamma of information possibilities. However, at the same time, the selection of this information became more complicated. The EPGs (Electronic Program Guides) were created to overcome the difficulty in choosing programs through different medias, and are tools through which the selection of information is easily made. Some EGPs are disclosed, for example, in documents WO 2004/030360, WO 2002/41178, and EP 1 045 318.
The technological progress of telecommunications enabled the rendering of a series of long distance services. The services that were rendered only in defined sites, requiring the displacement of the users, started to be available in their own homes. The increasing number of services demanded that tools like phone lists and, more recently, the service of directory help, were made available to users.
With the advent of the Internet and its fast popularization, a new world of information and services has been offered to the public. Search sites, among which the most famous is GOOGLE, became indispensable for the search of information or services desired by the user. These sites perform the search due to keywords defined by the user.
The common deficiencies to all tools for selecting information and services, in spite of its evolution, is the fact that they are restricted to one electronic system. In addition, they are passive, once they depend on the continuous action of the user and, in many cases, the depend on the knowledge of the user about the process involved in the selection.
Therefore, the invention intends to overcome the above-mentioned deficiencies, which are becoming more problematic due to digital convergence, which is quickly unifying telephony, internet and all other channels of communication.
DESCRIPTION OF THE INVENTION
According to the present invention, a multivariable system of automatic profile definition takes into account, in a unified manner, several features of the user's profile, such as TV and radio shows, preferences on internet browsing, use of telephony services, places and events attended, goods shopped and profiles of contacted people.
In a second aspect, the system of the present invention is based on filters defined by user's profile, and depending on user's profile, searches on different databases in the internet and recommends information and services of user's interest, such as TV and radio shows, events, goods, places to be visited, homepages etc, depending on the physical location and the source used by the user.
According to the system of the present invention, a best profile quality can be achieved, once the system of the invention distinguishes different sources of information relating to user's preferences. In addition, user's minimum intervention is necessary; user just needs to identify his apparatus of everyday use. Moreover, the system of the present invention can be adjusted to the source in use by the user at every moment, and the system can make a great variety of recommendations.
BRIEF DESCRIPTION OF THE DRAWING
The present invention will be described herein with relation to a particular embodiment represented in attached figure, included in this specification for illustrative purposes only. Such figure is schematic, and its dimension and/or proportion may not correspond to the reality since it illustrates the present invention didactically, without imposing any limitations other than those contained in the attached claims, wherein: - Figure 1 is a schematic block diagram that illustrates the functioning of the system according to the invention.
DESCRIPTION OF PARTICULAR EMBODIMENTS Figure 1 represents an embodiment of the system of personalized recommendation based on digital television, digital radio, internet browser, cell phone with GPS (Global Positioning System) and credit card transactions, wherein other combinations of electronic systems and services can be used.
The different sources used in the system (1 -5) are associated to one or more multiple users, depending on its nature. Digital television (1 ) and digital radio (2) are typical examples of multi-user systems, while cell phone (4) and credit card (5) are typical examples of one-user system. Internet browser (3) can be associated to one user through e-mail account or based on login and password. The utilization data of all sources (1 -5) to which a user is associated are sent to a user-specific database (6), resident in a server accessible through the Internet, and classified as personal or group data. These data are processed by a profile management device (7), which access specific Internet sites (10) and interpret data re-feeding the database (6), and generating a user's profile (8). This processing varies according to the type of data stored, for example:
- Certain data indicating that the user has watched a certain channel from digital television at a certain time is confronted with the schedule of that channel available at the internet to define the type of content of the program watched;
- Data indicating the user's position at a certain time of the day (based on the cell phone with GPS) can be used to define that the user was in a specific restaurant, or in a specific theater watching a specific movie, or in a specific event, or in a store of specific articles; - Data informing a transaction by credit card is interpreted as an expense in a shop of specific nature;
- A series of contacts made with a certain person at a defined time is interpreted as an affinity in some aspect of the profile etc.
Therefore, the profile management device (7) interprets information, which is classified according to its nature and stored in the database (6), re-feeds it and defines, based on artificial intelligence techniques, the user's profile (8). The user's profile is used by a search device (9), which automatically searches on the internet (10) information and services of the user's interest, and recommends to the user information and services of interest through the recommendation device (11), which identifies which source is being used by the user and provides the recommendation through an interface specifically developed for every source. The help system is automatically adjusted to the frequency of the user's information needs based on the re-feed of the acceptation or non-acceptation from the user, which is stored in the database (6).
The present invention has been described in relation to a particular embodiment. Those skilled in the art may develop a wide variation of structural details without, however, deviating from the principles of the present invention. Therefore, the attached claims shall be interpreted as covering all equivalents that fit into the scope and character of the present invention.

Claims

1. A system for a personalized recommendation, wherein said system is automatically adjusted to the frequency of the user's information needs based on the re-feed of the acceptation or non-acceptation of the recommendation, characterized by comprising:
- Different sources (1 -5) associated to one or more multiple users;
- A database (6) for every user, receiving the utilization data from all the sources (1 -5) used by the user;
- A profile management device (7), which access specific Internet sites and interpret data, re-feeding the database and generating a user's profile;
- A profile-storing device (8), able to store, for every user, information defining profile, received from profile management device (7);
- A search device (9), which automatically searches on the Internet information and services of the user's interest, base on the profile stored in the profile-storing device (8);
- A recommendation device (11), which processes the information and services found by search device and tracks a personalized recommendation, besides identifying which source is being used by the user and provides the recommendation through an interface.
2. The system of claim 1 , characterized in that said sources
(1 -5) are: television with digital reception, radio with digital reception, internet browser, credit card transactions, cell phone and other electronic apparatuses with or without positioning system, besides other combinations of apparatuses and services able to provide information to define the user's profile.
3. The system of claim 1 , characterized in that the database (6) resides in a server accessible via Internet, through the profile management device (7).
4. The system of claim 1 , characterized in that the recommendation device (11) can be performed by any form of interface man- machine and by several sources, in a previously configured manner or as required by the user.
PCT/BR2005/000256 2004-12-20 2005-12-20 System for personalized recommendation WO2006066375A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BRPI0405688-4 2004-12-20
BRPI0405688-4A BRPI0405688A (en) 2004-12-20 2004-12-20 generic custom recommendation system and multivariate automatic profiling method

Publications (1)

Publication Number Publication Date
WO2006066375A1 true WO2006066375A1 (en) 2006-06-29

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2473606A (en) * 2009-09-10 2011-03-23 Miniweb Technologies Ltd User interface for selecting content from different domains
AU2012216415A1 (en) * 2011-08-24 2013-03-14 Navitaire Llc Personalized travel experience with social media integration
US8898715B2 (en) 2009-09-10 2014-11-25 Miniweb Technologies Limited Content item receiver module and method
CN104520887A (en) * 2012-06-29 2015-04-15 芬克数字电视指导有限责任公司 Device and method for automatic generation of a recommendation

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001024047A2 (en) * 1999-09-30 2001-04-05 Koninklijke Philips Electronics N.V. Method and apparatus for realizing personalized information from multiple information sources
WO2001067317A1 (en) * 2000-03-08 2001-09-13 Better T.V. Technologies Ltd Method for personalizing information and services from various media sources
US20020112035A1 (en) * 2000-10-30 2002-08-15 Carey Brian M. System and method for performing content experience management
WO2003042866A2 (en) * 2001-11-13 2003-05-22 Koninklijke Philips Electronics N.V. Method and system for personal information retrieval, update and presentation
US20030195884A1 (en) * 2002-04-12 2003-10-16 Eric Boyd Method and system for single-action personalized recommendation and display of internet content

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001024047A2 (en) * 1999-09-30 2001-04-05 Koninklijke Philips Electronics N.V. Method and apparatus for realizing personalized information from multiple information sources
WO2001067317A1 (en) * 2000-03-08 2001-09-13 Better T.V. Technologies Ltd Method for personalizing information and services from various media sources
US20020112035A1 (en) * 2000-10-30 2002-08-15 Carey Brian M. System and method for performing content experience management
WO2003042866A2 (en) * 2001-11-13 2003-05-22 Koninklijke Philips Electronics N.V. Method and system for personal information retrieval, update and presentation
US20030195884A1 (en) * 2002-04-12 2003-10-16 Eric Boyd Method and system for single-action personalized recommendation and display of internet content

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2473606A (en) * 2009-09-10 2011-03-23 Miniweb Technologies Ltd User interface for selecting content from different domains
US8898715B2 (en) 2009-09-10 2014-11-25 Miniweb Technologies Limited Content item receiver module and method
US9918137B2 (en) 2009-09-10 2018-03-13 Mt Digital Media Limited Content item receiver module and method
US10171881B2 (en) 2009-09-10 2019-01-01 Mt Digital Media Limited Backup module and method
US11438667B2 (en) 2009-09-10 2022-09-06 Mphc Ltd Communications system, apparatus and method
AU2012216415A1 (en) * 2011-08-24 2013-03-14 Navitaire Llc Personalized travel experience with social media integration
CN104520887A (en) * 2012-06-29 2015-04-15 芬克数字电视指导有限责任公司 Device and method for automatic generation of a recommendation

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