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WO2003036600A1 - Systeme de communication - Google Patents

Systeme de communication Download PDF

Info

Publication number
WO2003036600A1
WO2003036600A1 PCT/IB2002/004151 IB0204151W WO03036600A1 WO 2003036600 A1 WO2003036600 A1 WO 2003036600A1 IB 0204151 W IB0204151 W IB 0204151W WO 03036600 A1 WO03036600 A1 WO 03036600A1
Authority
WO
WIPO (PCT)
Prior art keywords
program
station
information
vehicle
displayed
Prior art date
Application number
PCT/IB2002/004151
Other languages
English (en)
Inventor
Kleanthis Adamou
Original Assignee
Kleanthis Adamou
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kleanthis Adamou filed Critical Kleanthis Adamou
Publication of WO2003036600A1 publication Critical patent/WO2003036600A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles

Definitions

  • This invention relates to a communication system and method to communicate information for use in vehicles.
  • the invention is directed particularly, but not exclusively, to the communication and display of advertising material in vehicles.
  • Public transport systems provide opportunities for the advertisement of goods and services. At present, these opportunities are not utilised to their full potential. There is, for example, the possibility of displaying or flighting television advertisements in television broadcasts or what are known as "infomercials".
  • television signals are not broadcast on a uniform frequency throughout a geographic region. This has a disadvantage that the signal may be received in a specific area on a specifically tuned frequency only. Should a vehicle move outside a specified range, the broadcast signal may be lost. Consequently, real-time broadcast television advertisements are not likely to be successful where the range of operation of the public transport vehicle is relatively large.
  • a communications system for use in vehicles, the system including a base communication station having first transmitting means; at least one mobile communication station mounted on a vehicle and including a first receiving means, a display means for displaying information and a repository for storing information for display; the base station being operable to transmit a program of information, by means of its first transmitting means, via a communication channel; and the, or each, mobile station being operable to receive the said program of information, by means of its first receiving means, via the communication channel, to store the program in its repository and to display the program in a predetermined manner by means of its display means.
  • The, or each, mobile communication station may include second transmitting means and the base communication station may include second receiving means operable to receive data transmitted by the said second transmitting means via the communication channel.
  • the base communication station may include first control means operably connected to the first transmitting means and the second receiving means and operable to control operation thereof.
  • the first control means may comprise a computer processor operating under control of a computer program.
  • The, or each, mobile communication station may include second control means operably connected to the second transmitting means, the first receiving means and the repository and operable to control operation thereof.
  • the second control means may comprise a computer processor operating under control of a computer program.
  • the program of information may comprise a plurality of program segments, at least one of which comprises advertising material.
  • each of the program segments has associated therewith an identifier.
  • the, or each, mobile communication station is operable to transmit an identification signal at predetermined intervals, the base station being operable on receipt of an identification signal from a mobile station to transmit at least one program segment of a program of information to that mobile station to update the program of information stored on the repository of the said mobile station, in accordance with at least one predetermined criterion.
  • the base station may be operable to interrogate the control means of the mobile station from which the identification signal is received to ascertain the identification of each program segment stored in the repository of that mobile station.
  • the at least one predetermined criterion may be selected from a list containing the following criteria: the identity of the vehicle associated with the mobile station from which the identification signal is received; an anticipated predetermined route for the vehicle associated with the mobile station; the time of day; the make-up of the program of information stored on the repository of the mobile station.
  • the base station is operable to transmit to the mobile station instructions relating to the display of the program of information.
  • the instructions may include an instruction selected from a list containing: the number of times that each program segment is to be displayed; the length of time that each program segment is to be displayed on each occasion; the time of day that each program segment is to be displayed; the geographical location of the vehicle associated with the mobile station when each program segment is displayed.
  • the control means of the, or each, mobile communication station may be operable to record data relating to program segments displayed on the display means and to transmit the said data to the base station on request therefrom.
  • the data may include data relating to items selected from a list containing the following items: the number of times that each program segment is displayed; the length of time that each program segment is displayed on each occasion; the time of day that each program segment is displayed.
  • The, or each, mobile communication station may include means for determining the geographical location of the vehicle with which the mobile station is associated. Then, the data stored and transmitted by the control means may include the geographical location of the vehicle at the time of display of each program segment.
  • the display means is located within its associated vehicle to be visible by passengers within the vehicle.
  • the display means may comprise a monitor screen and the display means may include a sound reproduction facility located so that it is audible to passengers within the vehicle.
  • the, or each, mobile communication station is located in a taxi.
  • a method for communicating information for use in vehicles including transmitting a program of information from a base station; receiving the said program of information at a vehicle; storing the program of information at the vehicle; and displaying the program of information in a predetermined manner at the said vehicle.
  • the mobile communication station may include second transmitting means and the base communication station may include second receiving means operable to receive data transmitted by the said second transmitting means via the communication channel.
  • the base communication station may include first control means operably connected to the first transmitting means and the second receiving means and operable to control operation thereof.
  • the first control means may comprise a computer processor operating under control of a computer program.
  • the mobile communication station may include second control means operably connected to the second transmitting means, the first receiving means and the repository and operable to control operation thereof.
  • the second control means may comprise a computer processor operating under control of a computer program.
  • the program of information may comprise a plurality of program segments, at least one of which comprises advertising material.
  • each of the program segments has associated therewith an identifier.
  • the method may include the steps of transmitting an identification signal at predetermined intervals from the mobile communication station; receiving the identification signal from the mobile communication station at the base station; in response to the received identification signal, transmitting at least one program segment of a program of information to that mobile station, in accordance with at least one predetermined criterion; and updating the program of information stored on the repository of the said mobile station.
  • the method may include the step of interrogating the control means of the mobile station from which the identification signal is received to ascertain the identification of each program segment stored in the repository of that mobile station.
  • the at least one predetermined criterion may be selected from a list containing the following criteria: the identity of the vehicle associated with the mobile station from which the identification signal is received; an anticipated predetermined route for the vehicle associated with the mobile station; the time of day; the make-up of the program of information stored on the repository of the mobile station.
  • the method may include the step of transmitting from the base station to the mobile station instructions relating to the display of the program of information.
  • the instructions may include an instruction selected from a list containing: the number of times that each program segment is to be displayed; the length of time that each program segment is to be displayed on each occasion; the time of day that each program segment is to be displayed; the geographical location of the vehicle associated with the mobile station when each program segment is displayed.
  • the method may include the further steps of recording, at the mobile communication station, data relating to program segments displayed on the display means; and transmitting the said data to the base station on request therefrom.
  • the data may include data relating to items selected from a list containing the following items: the number of times that each program segment is displayed; the length of time that each program segment is displayed on each occasion; the time of day that each program segment is displayed.
  • the mobile communication station may include means for determining the geographical location of the vehicle with which the mobile station is associated. Then, data stored and transmitted from the mobile station may include the geographical location of the vehicle at the time of display of each program segment.
  • the display means may be located within its associated vehicle to be visible by passengers within the vehicle.
  • the display means may comprise a monitor screen and may include a sound reproduction facility located so that it is audible to passengers within the vehicle.
  • FIG. 1 is a schematic diagram of a communication system in accordance with the invention.
  • Figure 2 shows a display means of the system of Figure 1 , in use within a passenger vehicle.
  • reference numeral 10 generally refers to a communication system for use in vehicles, in accordance with the invention.
  • the system 10 has a control station 12 linked via fixed line telecommunications network 14 to a plurality of base stations, only one of which is shown in Figure 1 and indicated by reference numeral 16. It will be appreciated that any suitable communications network may be employed for communication between the control station 12 and the base stations 16.
  • the control station 12 may further be linked to providers of material for display, such as advertising agencies or other media providers, as indicated by reference numeral 18. Thus, material for display may be downloaded from the originator of the material directly to the control station 12 via a communications network 20.
  • the control station 12 may communicate data and billing information relating to the display of the material to the provider thereof via the relevant communications network 20.
  • Each base station 16 has a transmitter 22 and a receiver 24, each connected to its respective antenna 26, 28 and to a controller 30, in the form of a computer, such as a PC.
  • the PC 30 has its own data storage device 32, or is connected to a data storage device, which may be a hard or stiffy disk drive, tape drive, video machine, CD or DVD drive or the like.
  • the base station transmitter 22 and receiver 24 operate on a radio frequency and are of low power to have a range selected to cover a specific geographical area as indicated at 34, which in the preferred embodiment is a taxi rank.
  • the system 10 also includes a plurality of mobile communication stations 36, each station 36 being located and secured within a passenger vehicle, in this embodiment a minibus taxi 38.
  • Each mobile communication station 36 comprises a controller 40, in the form of a PC or laptop computer, which is operably connected to a transmitter 42 and a receiver 44.
  • the transmitter 42 and receiver 44 each have their own antenna 46, 48 to which they are connected.
  • the computer 40 has its own data storage device or is connected to such a device 50 and the data storage device may be of any suitable type, such as a disk drive, tape drive, DVD or CD drive, a video drive or the like.
  • Each taxi transmitter 42 and receiver 44 operate on radio frequency and are, as with the base station 16, of low power, to have a predetermined short range, indicated at 52.
  • the mobile communication station 36 has a display device 54, in the form of a VDU, which, as shown in Figure 2, is secured within the cabin of the taxi 38 in such a manner that it is visible to a majority of passengers seated inside the taxi 38
  • an advertising agency 18 sends a program of information (display material) and a set of instructions for the display of the program to the control station 12.
  • a program of information display material
  • a set of instructions for the display of the program to the control station 12.
  • a uniquely numbered batch of display material is prepared, and this batch is then transmitted to selected or a specific base station 16. Included in the transmission are specific instructions for reproduction of the material for display, which material and instruction set are downloaded to the base station computer 30 and stored on the associated storage device 32.
  • the instructions include details about which taxi should receive the batch and at what time of day the taxi should receive it or display the material of the batch.
  • each base station computer 30 Stored on each base station computer 30 is a record of the program of material and instructions for its display which have been downloaded to every taxi associated with that base station 16. Thus, upon receipt of a new program of information, it may be readily determined which taxi should receive the new program.
  • the base station controller 30 is operable under program control to interrogate the controller 40 of a mobile station 36 to ascertain what program of material is presently loaded on the mobile station 36.
  • each mobile station 36 of a taxi 38 transmits an unique identification code at predetermined intervals.
  • the identification signal is receivable by the base station 16.
  • the base station computer 30 checks whether the taxi 38 is scheduled for an update of display material. If the taxi 38 is due for an update, the base station 16 immediately starts transmitting the updated batch of display material and instructions for the display of the material.
  • the transmission may be encoded so that only the specific taxi computer 40 downloads the material.
  • the data store 50 of the mobile station 36 is updated so that outdated display material is deleted and the updated display material is saved for display to the passengers. It will be appreciated that this process may be carried out seamlessly and transparently so that it does not interfere with the normal operation of the taxi 38.
  • the taxi driver need not even be aware that the display material for his taxi has been updated, until the new material is displayed in his taxi.
  • the program of information comprises a plurality of program segments, each of which may comprise an advertisement, advertorial or item of material, such as a video feature or the like.
  • Each program segment has its own unique identifier.
  • the instruction set downloaded with the program material may contain instructions relating to each program segment of the program, such as, for example, the number of times that the segment is to be displayed, the time of day for each display, the length to time of the display (where the display is a still image), and even the location of the vehicle when the segment is to be displayed.
  • the mobile station 36 of the vehicle will include a geographical position locating means, such as a global positioning system (GPS) (not shown), which is connected to the controller 40 of the mobile station 36. In this manner, a particular program segment may be scheduled for display at a selected location.
  • GPS global positioning system
  • the taxi computer 40 also transmits statistical data back to the base station computer 30 when communication is established.
  • the statistical data includes details about the number of times each advertisement has been displayed, the time of display, and in what geographical area or areas it was displayed. Where the taxi is fitted with a GPS system, it will be possible for precise coordinates to be reported for each display of each advertisement. Alternatively, where the minibus taxi 38 follows a known predetermined route, the information relating to the location for display of each segment may be estimated from the known route.
  • the statistical, data is sent from the base station 16 to the control station 12 and from there it is reported to the advertising agency 18 or client, for use in a management information system (MIS), and/or it may be used for billing purposes by the provider of the system in billing clients who advertise or use the system 10.
  • MIS management information system
  • the system 10 allows a single control station 12 to effectively control a number of base stations 16 over a wide geographical area.
  • a client of the system 10, such as an advertising agency, is thus able to send display material in a predetermined format to the control station 12 for display in a specific geographical region. From there, the display material is transmitted base stations 16 for distribution to specific taxi's in specific areas. It will be appreciated that there need not be a control station 12, and that the system 10 may comprise a base station 16 and its associated satellite mobile stations 36.
  • this system 10 allows an advertiser to reach a specific target market in a specific area. If, for example, a national chain of stores has a sale of its goods in a single city only, it may not make economic sense to purchase expensive television advertising time, since the advertisement will be irrelevant to viewers in other cities.
  • the system 10 allows the advertiser to specify a specific vehicle within which the advertisement must be displayed.
  • the system 10 may also find use in elections, national or local. It is therefore a focussed way of bringing information to the attention of the public.
  • the system 10 may also find application in combating crime. Information about suspects or missing persons may be advertised to the public in those areas where the suspect or person is thought likely to be, thereby improving the chances of the suspect being apprehended or the person being recognised.
  • the invention is not limited to the display of information in taxis alone. Indeed, it is foreseen that the system will be used in taxis, busses, trains, trams, ferries, aeroplanes and the like.
  • the communication between base and mobile stations need not be controlled by limiting, only or at all, the ranges of their respective transmitters and receivers. Thus, the respective transmitters and receivers may have long ranges, and transmission my be effectively restricted to selected vehicles by means of the use of unique vehicle identifiers or by the known application of encoding and decoding algorithms in the system.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un système de communication (10) utilisé pour les véhicules. Le système comprend une station de communication de base (16) dotée d'un émetteur (22), une station de communications (36) montée sur un véhicule et comprenant un récepteur (44), des moyens d'affichage pour afficher des informations ainsi qu'un référentiel pour stocker des informations pour l'affichage. Ladite station de base (16) est utilisée pour émettre un programme d'informations à l'aide de son émetteur (22), par l'intermédiaire d'une voie de communication (26) ; chaque station mobile (36) est utilisée pour recevoir ledit programme d'informations au moyen de son récepteur (44) par l'intermédiaire d'une voie de communication, pour stocker le programme dans son référentiel et pour afficher le programme d'une manière prédéterminée au moyen de son dispositif d'affichage.
PCT/IB2002/004151 2001-10-22 2002-10-10 Systeme de communication WO2003036600A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200108662 2001-10-22
ZA2001/8662 2001-10-22

Publications (1)

Publication Number Publication Date
WO2003036600A1 true WO2003036600A1 (fr) 2003-05-01

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2002/004151 WO2003036600A1 (fr) 2001-10-22 2002-10-10 Systeme de communication

Country Status (1)

Country Link
WO (1) WO2003036600A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007048191A1 (fr) * 2005-10-25 2007-05-03 Ainsworth Terry W Annonce mobile
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit
DE102017201130A1 (de) 2017-01-25 2018-07-26 Audi Ag Verfahren zum Bereitstellen eines kontextabhängig konfigurierten Fahrzeugs

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1996011436A1 (fr) * 1994-10-11 1996-04-18 Seiko Communications Systems, Inc. Transmission de donnees comprenant des donnees publicitaires prechargees
JPH09244566A (ja) * 1996-03-11 1997-09-19 Sanyo Electric Co Ltd 移動体広告システム
US6060993A (en) * 1998-11-03 2000-05-09 Adapt Media, Inc. Mobile display system
WO2000075911A1 (fr) * 1999-06-09 2000-12-14 Catalina Marketing International, Inc. Systeme de promotion embarque
JP2001202455A (ja) * 2000-01-21 2001-07-27 Hitachi Ltd 広告情報配信システムおよびその広告情報配信予約システム、表示装置
US20010025248A1 (en) * 2000-03-23 2001-09-27 Nec Corporation Communication system, communication method, and storage medium storing communication program for mobile device users
JP2001283089A (ja) * 2000-03-31 2001-10-12 Casio Comput Co Ltd ネットワーク広告システム，サーバ，車載端末及び記憶媒体
JP2002251158A (ja) * 2001-02-27 2002-09-06 Kanto Auto Works Ltd 移動体の広告配信システム

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1996011436A1 (fr) * 1994-10-11 1996-04-18 Seiko Communications Systems, Inc. Transmission de donnees comprenant des donnees publicitaires prechargees
JPH09244566A (ja) * 1996-03-11 1997-09-19 Sanyo Electric Co Ltd 移動体広告システム
US6060993A (en) * 1998-11-03 2000-05-09 Adapt Media, Inc. Mobile display system
WO2000075911A1 (fr) * 1999-06-09 2000-12-14 Catalina Marketing International, Inc. Systeme de promotion embarque
JP2001202455A (ja) * 2000-01-21 2001-07-27 Hitachi Ltd 広告情報配信システムおよびその広告情報配信予約システム、表示装置
US20010025248A1 (en) * 2000-03-23 2001-09-27 Nec Corporation Communication system, communication method, and storage medium storing communication program for mobile device users
JP2001283089A (ja) * 2000-03-31 2001-10-12 Casio Comput Co Ltd ネットワーク広告システム，サーバ，車載端末及び記憶媒体
JP2002251158A (ja) * 2001-02-27 2002-09-06 Kanto Auto Works Ltd 移動体の広告配信システム

Non-Patent Citations (4)

* Cited by examiner, † Cited by third party
Title
PATENT ABSTRACTS OF JAPAN vol. 1998, no. 01 30 January 1998 (1998-01-30) *
PATENT ABSTRACTS OF JAPAN vol. 2000, no. 24 11 May 2001 (2001-05-11) *
PATENT ABSTRACTS OF JAPAN vol. 2002, no. 02 2 April 2002 (2002-04-02) *
PATENT ABSTRACTS OF JAPAN vol. 2003, no. 01 14 January 2003 (2003-01-14) *

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007048191A1 (fr) * 2005-10-25 2007-05-03 Ainsworth Terry W Annonce mobile
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit
DE102017201130A1 (de) 2017-01-25 2018-07-26 Audi Ag Verfahren zum Bereitstellen eines kontextabhängig konfigurierten Fahrzeugs
US11373227B2 (en) 2017-01-25 2022-06-28 Audi Ag Method for providing a vehicle having a context-dependent configuration

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