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WO2002033629A1 - Systeme et procede destines a des programmes integres de gestion de contenu d'organisation et de publicite - Google Patents

Systeme et procede destines a des programmes integres de gestion de contenu d'organisation et de publicite Download PDF

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Publication number
WO2002033629A1
WO2002033629A1 PCT/US2001/032326 US0132326W WO0233629A1 WO 2002033629 A1 WO2002033629 A1 WO 2002033629A1 US 0132326 W US0132326 W US 0132326W WO 0233629 A1 WO0233629 A1 WO 0233629A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
generating
producing
module
advertisement
Prior art date
Application number
PCT/US2001/032326
Other languages
English (en)
Other versions
WO2002033629A9 (fr
Inventor
William Hewitt
Original Assignee
Mediaplex, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mediaplex, Inc. filed Critical Mediaplex, Inc.
Priority to AU2002213292A priority Critical patent/AU2002213292A1/en
Publication of WO2002033629A1 publication Critical patent/WO2002033629A1/fr
Publication of WO2002033629A9 publication Critical patent/WO2002033629A9/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to electronic commerce, and specifically to
  • the present invention includes a system and method for generating a dynamic scheduling
  • Advertising management is a significant and increasingly critical component of
  • clients' customers along the value chain result in quicker responsiveness to the changing needs of the customers and, ultimately, to greater profitability.
  • an advertiser whether an internal
  • Advertising campaigns typically involve a series of distinct yet related tasks
  • the advertising professionals need to be able to get feedback from the client and/or third parties about the placement of the advertisements in order to modify
  • Internet advertisements typically take the form of
  • banner advertisements comprising a banner message that pops up and is displayed on a
  • Banner-based advertising has become a very popular medium for advertisers wishing to reach consumers over the Internet. Banner based advertising has the
  • a further object of the present invention is to allow for the advertiser and
  • the client or a third party.
  • the system of the present invention typically includes a server computer, typically
  • the advertising agency on behalf of a client as part of the advertising generation process.
  • server is operatively connected to one or more client computers, as well as a content
  • the advertising agency server which accesses the advertisements themselves, as well as optional notes and comments related to such advertisements.
  • the advertising agency server also includes
  • a scheduling module which is connected to multiple nodes or computers operated by various
  • the scheduling module among other things,
  • the scheduling module preferably
  • the system and process of the present invention further comprises a content
  • management module allows the client or one member of the advertising agency team to
  • Advertising agency a team of advertising professionals working either independently or as a department of a client who are responsible for generating or modifying a advertising
  • Client a company who advertises on the Internet and engages an advertising agency
  • Scheduling Module a software program that classifies and/or stores requests on a
  • Content Management Module a software program that receives input from a client
  • This module may further be responsible for sending information to the scheduling module in response to such input.
  • Banner a piece of content or information that describes an advertisement. Examples
  • a banner include: a string of text, a GIF image, or other rich media contents, such as Flash,
  • Figure 1 illustrates a computer network that includes client computers coupled to a
  • server computer and that is used to implement embodiments of the present invention
  • Figure 2 illustrates a block diagram of a computer or server that execute one ormore
  • Figure 3 illustrates an example GUI showing the sliding navigation bar feature of a
  • Figure 4 illustrates an example GUI showing an input screen reflecting a client
  • Figure 5 illustrates an example GUI showing a production department input screen
  • Figure 6 is an illustration of a schedule or task list in accord with a preferred
  • the present invention that is the subject of the present application is one of a series
  • server computer(s) transmit and receive data over a computer network or standard
  • the memory may be a random access memory (RAM), read-only memory (ROM), a persistent store, such as a mass storage device, or any combination of these devices.
  • the instructions may be loaded into the memory of the advertising agency server
  • a client computer may transmit a sequence of instructions to the
  • server computer in response to a message transmitted to the client over a network by the
  • server receives the instructions over the network connection, it stores the
  • the server may store the instructions for later execution, or it may
  • instructions may not be directly executable by the CPU, and may instead be executed by an interpreter that interprets the instructions.
  • hardwired circuitry may be
  • Figure 1 illustrates a computer network system 100 that implements one or more embodiments of the present invention.
  • system 100 a advertising agency network server
  • computer 104 is coupled, directly or indirectly, to one or more network client computers or
  • nodes 102 and 103 through a network 100.
  • the client computers or nodes made comprise third party systems for sending data to the advertising
  • the server in order to provide market feedback so as to update the advertisement generation process.
  • the third party feedback could include responses to test marketing
  • client computers 102 there is referred to as client computers 102,
  • 103 will also include one or mode computers or nodes belonging to various advertising
  • server computer 104 The network interface between server computer 104 and client computer
  • routers 106, 107, and 108 may also include one or more routers, such as routers 106, 107, and 108.
  • the routers may also include one or more routers, such as routers 106, 107, and 108.
  • the routers may also include one or more routers, such as routers 106, 107, and 108.
  • the routers may also include one or more routers, such as routers 106, 107, and 108.
  • Network 1 10 may be the Internet, a Wide Area Network (WAN), a Local Area Network
  • server 104 in network system 100 is a server that executes an content management module 112 and advertising scheduling process module 1 14.
  • Content management module 112 transmits and receives data from various sources
  • client computers such as network clients 102 and 103, and processes the received data
  • Content management module 1 12 may
  • management process 1 12 may be stored on a remote storage or processing device coupled
  • content management module 1 12 may be
  • advertising scheduling module 1 14 transmits and receives data from various client computers, such as network clients 102 and 103, and processes the received
  • Advertising scheduling module 1 14 may
  • module 114 may be stored on a remote storage or processing device coupled to server 104
  • content management module 112 and advertising
  • scheduling module may be implemented in a plurality of different program modules, each of which may be executed by two or more distributed server computers coupled to each
  • network 1 10 is the Internet
  • network server 104 also executes a web server process (not shown to avoid obscuring the
  • client computer 102 and/or 103 run a web
  • client process typically a web browser or similar graphical user interface
  • FIG. 2 is a block diagram of a representative networked computer, such as
  • RAM random access memory
  • Mass storage device 207 a read only memory (ROM) 206, and a mass storage device 207.
  • ROM read only memory
  • Mass storage device 207 Mass storage device 207
  • a display device 220 for providing visual output is also coupled to processor
  • Keyboard 221 and cursor control unit 222 are coupled to bus 201 for
  • bus 201 Also coupled to processor 202 through bus 201 are additional ports, such as audio
  • Network interface device 223 provides a physical and logical connection between computer
  • system 200 and a network. It is used by various communication applications running on
  • computer 200 for communicating over the network medium and may represent devices such
  • Ethernet card As an Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices. It should be noted that the Ethernet card, ISDN card, modem, or similar devices.
  • FIG. 2 architecture of Figure 2 is provided primarily for purposes of illustration and that a server or
  • client computer used in conjunction with the present invention is not limited to the specific
  • advertising agency server computer such as server 104 in Figure 1.
  • Figures 3 through 6 display a series of graphical interfaces which relate to the process generated by the advertising scheduling module 114 of figure 1. Turning first to figure 4, the
  • first step in the process is for an account manager to request that work begin on a project
  • This entry is typically made by an
  • the advertising scheduling module 1 14 then receives the request from computer 102 and forwards notification (preferably an email notification) of the request to a client
  • the preferred request entry screen shown in figure 4 includes an entry for directing the request to the appropriate
  • an advertising professional e.g., someone in the
  • scheduling module 1 14 to set up a project, or job, which in essence formalizes the request
  • this step in the process may include entries
  • This step in the process may also assigning an account manager, an account group, a production manager, a budget limit. This step in the process may also assigning an account manager, an account group, a production manager, a budget limit. This step in the process may also assigning an account manager, an account group, a production manager, a budget limit. This step in the process may also assigning an account manager, an account group, a production manager, a budget limit. This step in the process may also
  • step in the process allows the person accessing the advertising scheduling module 114 to
  • the advertising scheduling module generates
  • present invention includes not only standard set of tasks, but also to generate standard,
  • advertising scheduling module 114 through a computer 102 and pull up the standard schedule, customizing the schedule as needed (e.g., re-ordering work, adding tasks, deleting tasks, etc.) through the use of up/down or delete/add functions.
  • customizing the schedule e.g., re-ordering work, adding tasks, deleting tasks, etc.
  • up/down or delete/add functions e.g., re-ordering work, adding tasks, deleting tasks, etc.
  • scheduling manager provides entries for an advertising agency member to indicate that a task
  • advertising scheduling module 114 generates notifications, preferably email notifications,
  • scheduling module provides a truly dynamic scheduling process for adjusting and updating
  • Another facet of the present invention involves the integration of the
  • advertising scheduling module 114 with a content management module 112.
  • content management module 112. One example of a preferred embodiment of such a content management module is shown for instance, in
  • present invention could include known, “canned” general content management programs
  • two modules may or may not be distinct (as opposed to one combined program), and they
  • module further preferably accesses a search and retrieval engine to let a user quickly locate
  • the results which preferably include both project files and their
  • banners can be viewed onscreen either as thumbnails or
  • scheduling module has the further benefit of being able to store and send advertising work product to the client without having to generate physical copies of the advertisements.
  • the banner in progress.
  • the client can be notified manually by the advertising
  • the content manager module 1 12 can
  • Events to be processed by the content manager module 1 12 can include but are not
  • resource planning module such as a content manager module 112 can provide input to the advertising agency about the effectiveness of a banner placement. For instance, the level of
  • consumer response as reflected by the number of click-throughs on a banner and the resulting number of purchases of a produce being advertised can be forwarded to a
  • scheduling module so as to dynamically reconfigure the content and targeting of the banner
  • scheduling module 1 14 can improve the information flow from the client to the advertising
  • the advertising scheduling module provides the capability for the client to view the status of the project and the content of the advertisement that is the subject of the project.
  • the client can use a client computer
  • This navigational tool gives the user of the client computer 102 (in the case of this tool typically an advertising agency member) the ability to perform any tasks enabled through on the advertising agency server 104, and to analyze any reports enabled by the advertising agency server 104, while still being capable

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système et un procédé permettant d'intégrer la gestion de contenu et l'organisation publicitaire pour une campagne de commercialisation en ligne (100). Le système comprend un module d'organisation publicitaire pour générer un calendrier de production publicitaire et une liste de tâches en réponse à une demande de campagne publicitaire. Le module d'organisation publicitaire peut mettre à jour les informations de projet sur la base des entrées de membres d'agences publicitaires (102) et de clients (103) introduisant des informations à partir d'ordinateurs distants, ainsi que des entrées d'informations à partir d'un module de gestion de contenu.
PCT/US2001/032326 2000-10-19 2001-10-18 Systeme et procede destines a des programmes integres de gestion de contenu d'organisation et de publicite WO2002033629A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002213292A AU2002213292A1 (en) 2000-10-19 2001-10-18 System and method for integrated scheduling and advertising content management programs

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US69227800A 2000-10-19 2000-10-19
US09/692,278 2000-10-19

Publications (2)

Publication Number Publication Date
WO2002033629A1 true WO2002033629A1 (fr) 2002-04-25
WO2002033629A9 WO2002033629A9 (fr) 2003-04-10

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WO (1) WO2002033629A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7260783B1 (en) 2003-07-08 2007-08-21 Falk Esolutions Gmbh System and method for delivering targeted content
WO2023201308A1 (fr) 2022-04-14 2023-10-19 Regenxbio Inc. Thérapie génique pour le traitement d'une maladie oculaire

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5809242A (en) * 1996-04-19 1998-09-15 Juno Online Services, L.P. Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system
US5848397A (en) * 1996-04-19 1998-12-08 Juno Online Services, L.P. Method and apparatus for scheduling the presentation of messages to computer users
US5999912A (en) * 1996-05-01 1999-12-07 Wodarz; Dennis Dynamic advertising scheduling, display, and tracking

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5809242A (en) * 1996-04-19 1998-09-15 Juno Online Services, L.P. Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system
US5848397A (en) * 1996-04-19 1998-12-08 Juno Online Services, L.P. Method and apparatus for scheduling the presentation of messages to computer users
US5999912A (en) * 1996-05-01 1999-12-07 Wodarz; Dennis Dynamic advertising scheduling, display, and tracking

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7260783B1 (en) 2003-07-08 2007-08-21 Falk Esolutions Gmbh System and method for delivering targeted content
WO2023201308A1 (fr) 2022-04-14 2023-10-19 Regenxbio Inc. Thérapie génique pour le traitement d'une maladie oculaire

Also Published As

Publication number Publication date
WO2002033629A9 (fr) 2003-04-10
AU2002213292A1 (en) 2002-04-29

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