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WO2002033518A2 - Systeme et procede permettant d'associer un code barres sur papier a une page web - Google Patents

Systeme et procede permettant d'associer un code barres sur papier a une page web Download PDF

Info

Publication number
WO2002033518A2
WO2002033518A2 PCT/US2001/046145 US0146145W WO0233518A2 WO 2002033518 A2 WO2002033518 A2 WO 2002033518A2 US 0146145 W US0146145 W US 0146145W WO 0233518 A2 WO0233518 A2 WO 0233518A2
Authority
WO
WIPO (PCT)
Prior art keywords
internet site
page
bar code
internet
resource locator
Prior art date
Application number
PCT/US2001/046145
Other languages
English (en)
Other versions
WO2002033518A3 (fr
WO2002033518A8 (fr
Inventor
Rhett Bordner
Jordan Barenburg
Ron Barenburg
Original Assignee
International Barcode Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by International Barcode Corporation filed Critical International Barcode Corporation
Priority to AU2002232475A priority Critical patent/AU2002232475A1/en
Publication of WO2002033518A2 publication Critical patent/WO2002033518A2/fr
Publication of WO2002033518A3 publication Critical patent/WO2002033518A3/fr
Publication of WO2002033518A8 publication Critical patent/WO2002033518A8/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes

Definitions

  • the present invention generally relates to providing consumers with detailed information and more particularly to a system and method for linking the consumer to detailed information on an Internet site using a bar code and bar code scanner.
  • Bar codes have historically been used in manufacturing and retail environments to keep track of inventory. Recognizing the potential of the bar code, scanners were developed to allow retailers to scan items during check out. This scanning simultaneously generated sales total for the cashier and the consumer as well as tied into the retail's store's purchasing department to control inventory.
  • the present invention is a system and method for linking printed media to the Internet using bar code technology.
  • a specially coded bar code is imprinted on a page of printed material su ⁇ h as an advertisement.
  • the barcode represents a Uniform Resource Locator (URL) address of a web page on the Internet.
  • An encoded scanner is used to scan the barcode and translate it into the URL address.
  • the scanner is coupled to a device connected to the Internet and the browser of the device uses the URL to connect to the targeted web page.
  • the web page contains further information related to the subject matter found on the printed material.
  • the printed material is an advertisement and the additional material found on the web page further describes the advertised product or service, or enables the customer to purchase the product or service.
  • the web page is hosted in an Internet site of the operator of the present invention.
  • the site also contains the web pages of other clients of the operator.
  • the customer has several navigation options. First, the customer can use navigation command found with the web page itself. In this case, the customer will be linked out of the operator's site and directed to the site and web pages of the client that sponsored the original printed material.
  • the customer may navigate to other web pages found on the operator's site. These other web pages represent pages of other clients of the operator. As with the page described above, the customer is able to navigate to the site of the other clients from the pages found on the operator's site.
  • Figure 1 depicts codes that can be used to encode a scanning device to enable the linking of the present invention
  • FIG. 2 illustrates the system and method of the present invention.
  • the present invention is a system and method for connecting from a specific printed media to a Uniform Resource Locator (URL) on the World Wide Web (WWW).
  • a specially constructed bar code is placed in the print media.
  • the bar code itself represents the URL address.
  • the bar code is read with a conventional, but specially encoded reader, CCD scanner, laser scanner, wedge or any other scanning engine. Portions of a specific URL are encoded as a prefix into the barcode reader, CCD scanner, laser scanner, wedge or any other scanning engine capable of both encoding alpha numeric symbols and decoding specially constructed bar codes.
  • Such an encoded barcode reader is then capable of reading the alpha numeric symbols of a barcode representing the URL address.
  • swiped by the prefix encoded reader, CCD scanner, laser scanner, wedge or other scanning engine the barcode points an Internet browser to a URL on the WWW that is represented by the barcode.
  • Figure 1 illustrates one manner in which a reader, CCD scanner, laser scanner, wedge or scanning engine can be encoded.
  • the device is first enabled and the start and prefix codes 100 are scanned.
  • the device is then encoded using the codes 110.
  • the reader is thus encoded to have the prefix http://www.r2j.n.
  • a bar code can then be constructed to have the following alpha numeric symbols: et.net. With a browser open, and on the WWW, reading or scanning this bar code with it's encoded alpha numeric string, in conjunction with the encoded scanner would take the user to a URL http://www.r2j .net.
  • Fig. 2 illustrates the operation of the method and system of the present invention.
  • a customer who is reading printed material 200 desires to learn more about the information printed thereon.
  • the printed material 200 is an advertisement in, for example, a magazine.
  • the printed material 200 could contain a news article and the customer desires other or background information related to the article.
  • the customer scans the barcode 210 printed on the page of the printed material 200 using the encoded scanner (not shown) as described above.
  • the barcode is constructed as described above and the scanner used is encoded as described above. Any alternative type of barcode and scanner can be used, so long as the scanned barcode translates into the proper URL address as described above.
  • the scanner is coupled to a device (not shown) that is connected to the Internet.
  • the device is a Personal Computer employing a browser such as NetscapeTM or Microsoft Internet ExplorerTM.
  • the device can be a workstation, a Personal Digital Assistant (PDA), a web enabled cellular telephone, a web enabled television or any other web enabled device for example.
  • PDA Personal Digital Assistant
  • the URL translated from the barcode 210 will link the computer to an Internet website 220 operated by the operator of the system of the present invention. Specifically, the URL will link the customer directly to a page 240 on the website 220 that contains the further information related to the printed material 200.
  • the web page 240 can contain, for example, further information related the product or service being advertised in printed material 200.
  • the web page 240 can contain ordering information, colors, sizes, places that sell or provide the product or service, pricing information, or virtually any other additional information that the author or the printed material 200 wants to convey to the customer.
  • a barcode can be included as part of a National Crime Information Center (NCIC) code for identifying fingeiprints.
  • NCIC National Crime Information Center
  • the bar code can link the inquiring party (e.g., a law enforcement agent) to further information related to the subject matter (e.g., a suspect).
  • the further information is contained on an Internet web page, a URL of which is represented by the bar code.
  • a significant aspect of the present invention is the navigation capability.
  • the customer will be directed to the web site 250 of the author of the printed material, specifically to a page 260 that is linked to page 240 on site 220.
  • the page 260 might be the ordering page for the merchant.
  • the page 260 might describe other similar products or services offered by the merchant. There are virtually no constrains on the choice of what page 260 to which the page 240 can be linked. From page 260, the customer is able to navigate to other pages 270 on the merchant's site 250
  • the customer while viewing page 240, is able to navigate to other pages 230 hosted on the site 220 of the operator.
  • these other pages 230 represent pages of the other merchants that are members of the system of the present invention.
  • one of the pages 230 might be from a watch merchant while another of the pages 230 might be car merchant.
  • the other pages 230 found on site 220 are linked to the site of the merchant, as described above with respect to site 250.
  • all of the merchant's web pages 230 can be hosted on site 220.
  • the clients e.g., merchants
  • the present invention thus acts as the conduit of choice for clients to maximize their advertising dollars.
  • the present invention connects the clients print advertisements 200 to specific web based product and content 240 contained on website 220 using the bar coded hyperlinks 210 embedded in the client's print media 200.
  • the present invention enables an interested consumer within a targeted demographic the ability to access the merchant's products quickly and with accuracy resulting in increased sales.
  • the scanning devices are provided (or the codes for encoding a standard scanning device as described above) is provided free of charge. These customers can be specifically targeted, for example, using a subscription list for a particular magazine.
  • the operator of the system embodied in site 220 can derive income, in part, from verified click throughs to the web pages (e.g., 260 on site 250). Additional revenue can be generated when click throughs result in an actual purchase from merchant operating the site 250.
  • the web pages e.g., 260 on site 250.
  • Additional revenue can be generated when click throughs result in an actual purchase from merchant operating the site 250.
  • the merchant preferably provides the operator with a list of opt in customers for delivery of free bar code readers and scanners.
  • the operator specially codes and provides the merchant with a barcode 210 for insertion in the merchant's print advertisement 200.
  • the barcode serves to link the customer's browser to the webpage 240 on site 220.
  • the page 240 can be provided to the operator by the merchant, or the operator itself can develop the page 240 for the merchant.
  • the merchant agrees to be charged a fee only if a consumer visits their ads representation on targeted web page 240 using the barcoded hyperlink 210. All click throughs into and out of site 220 are authenticated by a recognized Internet monitoring service.
  • clickthroughs represent income for the operator of site 220. Additionally the merchant can agree to pay a negotiated percentage of any sales that result of the clickthroughs.
  • the present invention is a "plug and buy", "plug and play” service that is easy to use. It employs universally accepted bar code symbology and readers. In the preferred embodiment, there is no charge to the consumer as the scanners is given away for free an allows for a predetermined demographic base of customers.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

L'invention concerne un système et un procédé permettant d'associer un support d'informations imprimé à l'Internet par la technologie des codes barres. Ce procédé consiste à imprimer un code barres à codage spécial sur une page, ce code représentant une adresse URL d'une page Web sur l'Internet. Un scanner code barres est utilisé pour balayer le code barres et pour le transformer en adresse URL. Ce scanner est relié à un dispositif connecté à l'Internet, l'explorateur du dispositif utilisant l'adresse URL pour atteindre la page Web cible. La page Web renferme des informations supplémentaires relatives à la matière traitée située sur le support imprimé. Dans un mode de réalisation préféré, le support imprimé est une annonce publicitaire et les informations supplémentaires situées sur la page Web décrivent plus en détail le produit ou le service annoncé par la publicité, ou permettent au client d'acheter ce produit ou ce service.
PCT/US2001/046145 2000-10-20 2001-10-22 Systeme et procede permettant d'associer un code barres sur papier a une page web WO2002033518A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002232475A AU2002232475A1 (en) 2000-10-20 2001-10-22 System and method for linking a paper based barcode to a webpage

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US24238400P 2000-10-20 2000-10-20
US60/242,384 2000-10-20

Publications (3)

Publication Number Publication Date
WO2002033518A2 true WO2002033518A2 (fr) 2002-04-25
WO2002033518A3 WO2002033518A3 (fr) 2002-07-04
WO2002033518A8 WO2002033518A8 (fr) 2003-02-20

Family

ID=22914577

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/046145 WO2002033518A2 (fr) 2000-10-20 2001-10-22 Systeme et procede permettant d'associer un code barres sur papier a une page web

Country Status (2)

Country Link
AU (1) AU2002232475A1 (fr)
WO (1) WO2002033518A2 (fr)

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2391644A (en) * 2002-08-01 2004-02-11 Neilson Stuart Mason Auty System for providing further information on published advertisements
US7419097B2 (en) * 2003-03-07 2008-09-02 Ktfreetel Co., Ltd. Method for providing mobile service using code-pattern
WO2010000884A1 (fr) * 2008-07-01 2010-01-07 Visiers Sanz, Irache Procédé pour effectuer des transactions sécurisées de paiement et d'encaissement au moyen de terminaux avec une connexion de données
US7963441B2 (en) 2007-03-26 2011-06-21 Sears Brands, Llc System and method for providing self service checkout and product delivery using a mobile device
US8590786B2 (en) 2007-03-26 2013-11-26 Sears Brands, L.L.C. System and method for using a mobile device to locate a followed item in a retail store
US8789750B2 (en) 2007-03-26 2014-07-29 Sears Brands, L.L.C. System and method for using a mobile device to follow a price for an item
WO2014186708A1 (fr) * 2013-05-17 2014-11-20 Empire Level Mfg. Corp. Procédé permettant de fournir un manuel d'instruction pour utiliser un outil de mesure
US10679198B2 (en) 2007-03-26 2020-06-09 Transform Sr Brands Llc System and method for handling an offer to purchase a followed item
US10970408B2 (en) 2018-10-10 2021-04-06 Thales Dis Cpl Usa, Inc. Method for securing a digital document
US11037219B2 (en) 2019-06-28 2021-06-15 The Goodyear Tire & Rubber Company Interactive tire wall and purchase method
US11048899B2 (en) 2019-06-28 2021-06-29 The Goodyear Tire & Rubber Company Interactive graphic wall
US11625496B2 (en) 2018-10-10 2023-04-11 Thales Dis Cpl Usa, Inc. Methods for securing and accessing a digital document

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5905251A (en) * 1993-11-24 1999-05-18 Metrologic Instruments, Inc. Hand-held portable WWW access terminal with visual display panel and GUI-based WWW browser program integrated with bar code symbol reader in a hand-supportable housing
US5978773A (en) * 1995-06-20 1999-11-02 Neomedia Technologies, Inc. System and method for using an ordinary article of commerce to access a remote computer
US5778181A (en) * 1996-03-08 1998-07-07 Actv, Inc. Enhanced video programming system and method for incorporating and displaying retrieved integrated internet information segments
US5913210A (en) * 1998-03-27 1999-06-15 Call; Charles G. Methods and apparatus for disseminating product information via the internet

Cited By (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2391644A (en) * 2002-08-01 2004-02-11 Neilson Stuart Mason Auty System for providing further information on published advertisements
US8910874B2 (en) 2003-03-07 2014-12-16 Iii Holdings 1, Llc Method for providing mobile service using code-pattern
US9773071B2 (en) 2003-03-07 2017-09-26 Iii Holdings 1, Llc Method for providing mobile service using code-pattern
US7419097B2 (en) * 2003-03-07 2008-09-02 Ktfreetel Co., Ltd. Method for providing mobile service using code-pattern
US8540159B2 (en) 2003-03-07 2013-09-24 Kt Corporation Method for providing mobile service using code-pattern
US9240008B2 (en) 2003-03-07 2016-01-19 Iii Holdings 1, Llc Method for providing mobile service using code-pattern
US9542499B2 (en) 2003-03-07 2017-01-10 Iii Holdings 1, Llc Method for providing mobile service using code-pattern
US8789750B2 (en) 2007-03-26 2014-07-29 Sears Brands, L.L.C. System and method for using a mobile device to follow a price for an item
US8590786B2 (en) 2007-03-26 2013-11-26 Sears Brands, L.L.C. System and method for using a mobile device to locate a followed item in a retail store
US7963441B2 (en) 2007-03-26 2011-06-21 Sears Brands, Llc System and method for providing self service checkout and product delivery using a mobile device
US10679198B2 (en) 2007-03-26 2020-06-09 Transform Sr Brands Llc System and method for handling an offer to purchase a followed item
WO2010000884A1 (fr) * 2008-07-01 2010-01-07 Visiers Sanz, Irache Procédé pour effectuer des transactions sécurisées de paiement et d'encaissement au moyen de terminaux avec une connexion de données
WO2014186708A1 (fr) * 2013-05-17 2014-11-20 Empire Level Mfg. Corp. Procédé permettant de fournir un manuel d'instruction pour utiliser un outil de mesure
US10970408B2 (en) 2018-10-10 2021-04-06 Thales Dis Cpl Usa, Inc. Method for securing a digital document
US11625496B2 (en) 2018-10-10 2023-04-11 Thales Dis Cpl Usa, Inc. Methods for securing and accessing a digital document
US11037219B2 (en) 2019-06-28 2021-06-15 The Goodyear Tire & Rubber Company Interactive tire wall and purchase method
US11048899B2 (en) 2019-06-28 2021-06-29 The Goodyear Tire & Rubber Company Interactive graphic wall

Also Published As

Publication number Publication date
WO2002033518A3 (fr) 2002-07-04
AU2002232475A1 (en) 2002-04-29
WO2002033518A8 (fr) 2003-02-20

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