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WO2002013045A2 - Reseau en ligne et procedes associes - Google Patents

Reseau en ligne et procedes associes Download PDF

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Publication number
WO2002013045A2
WO2002013045A2 PCT/US2001/024511 US0124511W WO0213045A2 WO 2002013045 A2 WO2002013045 A2 WO 2002013045A2 US 0124511 W US0124511 W US 0124511W WO 0213045 A2 WO0213045 A2 WO 0213045A2
Authority
WO
WIPO (PCT)
Prior art keywords
address
user
site
online
relating
Prior art date
Application number
PCT/US2001/024511
Other languages
English (en)
Other versions
WO2002013045A3 (fr
Inventor
Mark Killmer
Original Assignee
Ltdnetwork Pty. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AUPQ9156A external-priority patent/AUPQ915600A0/en
Application filed by Ltdnetwork Pty. Ltd. filed Critical Ltdnetwork Pty. Ltd.
Priority to AU2001281070A priority Critical patent/AU2001281070A1/en
Publication of WO2002013045A2 publication Critical patent/WO2002013045A2/fr
Publication of WO2002013045A3 publication Critical patent/WO2002013045A3/fr
Priority to US13/559,460 priority patent/US20120290443A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]

Definitions

  • the present invention relates to online networks and mechanisms for facilitating communication, trade, marketing, promotion, advertising, multilingual use and interoperation thereon and between.
  • Online networks such as the Internet, are increasingly being used for business purposes.
  • many enterprises have created “online” businesses by establishing web sites for marketing and other commercial purposes. These businesses derive revenues by advertising and selling their products and services via the Internet as well as by selling advertising space on their sites. Promotion
  • This problem is particularly relevant if a person is away from their normal base, such as whilst travelling, whilst seconded to a client or if the person is associated with a business that has multiple offices. For example, whilst a person is at work it is generally difficult to access a home email account, and vice versa.
  • the Internet has evolved from an English language base and is thus skewed towards English language speakers.
  • the preference towards the English language is evident in the greater proportion of English language sites, Internet searching facilities, domain names, URLs (universal resource locators). Therefore, although monitors and software support non-Roman characters, these characters can not be displayed in the URL address bar of Internet browsers, hence users are unable to see non-Roman characters in the URL address bar. Accordingly, the user must know a Roman character version of the domain name.
  • WAP wireless application protocol
  • PDA personal digital assistant
  • the present invention provides a computer program product including means for comparing a URL, title and/or content of an online site viewed by a user with a first index of keywords relating to a plurality of subject matter categories, to determine any subject matter category(s) to which the online site relates; means for cross-referencing any determined subject matter category(s) with a second index of alternative online sites categorized by subject matter, in order to determine any alternative online sites in the same or similar category; and means for displaying information relating to any determined alternative online sites to the user.
  • the present invention provides a method of comparative advertising in an online environment including the steps of analysing an online site viewed by a user to identify subject matter to which the online site relates, and displaying to the user information relating to alternative online sites with the same or similar subject matter.
  • the present invention provides a method of comparative advertising in an online environment including the steps of analysing an online site viewed by a user to identify products advertised on the site and displaying to the user information relating to competing products on alternative online sites.
  • the present invention provides a method of conducting a commercial transaction in an online environment including the steps of extracting a user's personal, credit and/or delivery details from a storage means on the user's online device and sending these details to the merchant automatically when the user initiates a purchase request.
  • the present invention provides a method of transmogrifying at least a portion of content contained on a page of an originating site to a beneficiary site, including the steps of storing the originating site address, start and end point markers and a specific address point assigned to a particular cell which refers to the content to be transmogrified; opening the originating site; assigning the stored address points to the relevant sections of the originating site page; scanning the page for the specific address point; scanning the page from the specific address point to locate the start and end points; and copying the content between the start and end points into a file for transferal to the beneficiary site.
  • the present invention provides a computer program product usable with an Internet browser for locating an online site when non-US ASCII characters are input into the browser, the computer program product including monitoring means for intercepting a message relating to a non-compliant term, such that the non-compliant term includes non-US ASCII characters; processing means for analysing the intercepted message to ascertain a string identifying the non-compliant term; search means for querying a database of strings relating to non-compliant terms and associated online sites, to find a match for the string identifying the non-compliant term; and if a match is found, directing the user to the matched online site.
  • On-Line Usase Measurement According to a first invention, there is provided a mechanism for monitoring one or more user's general usage of web sites, with a view to providing "advice" to the user about their usage.
  • the invention is embodied in a software program that the user will be required to load onto their network-connected device, such as a PC so that their activity may be monitored.
  • the program could identify the type or subject matter of a website the user is viewing based on broad product and/or service categories, such as computers, books, software, travel, etc.
  • the software identifies the type of site the user is viewing (e.g. a travel site) it is capable of alerting the user of an alternative site/s, which fall within that category or a similar category.
  • the software is able to determine the category of product or service by using broad rules of thumb and reference to a database containing an index of URLs and key words.
  • This database may be located within the software or on a remote server or any other suitable location.
  • the software queries the same or another database to produce an appropriate list of alternative sites and or data which match that category.
  • One or more of these alternative sites and or data may then be displayed to the user in a separate window on the user's monitor.
  • the list of sites and or data presented to the user may also contain hyperlinks to the alternative sites to facilitate easy navigation to those sites.
  • the ability to direct a customer to alternative web sites within the customer's geographic proximity For example, if the customer was based in Melbourne Australia and/or entered a web site address that related to an Australian trader, then the user could be alerted to alternative trader/s based in Melbourne, Australia or near thereto.
  • This invention may be used as a marketing tool, so that users of the
  • the Internet are directed to particular traders' sites who commission the software.
  • the invention has the advantage of providing relevant alternatives to the current web page that a user is viewing hence empowering them to make more informed decisions and potentially leaving no stone unturned.
  • the software could be applied, but not limited to, the following applications:
  • the software is able to recognise when the user will potentially purchase products or services from the web site they are currently viewing, by recognising the point at which the user accesses detailed information about a "competing product".
  • a competing product is one offered by both the trader operating the site that the user is currently viewing and an alternative trader associated with the software (for example, by being part of a network of "associated” traders or via a license agreement, etc). This "recognition" is achieved by analysing the current web page to find references to particular product/s. The software then cross references the analysis to a database with appropriate terms to identify
  • “competing products” in order to determine whether a "competing product” is on offer. Once it is determined that a competing product is on offer, the software then displays to the user, in a separate window on the user's computer monitor, information regarding the competing product and the alternative trader.
  • the information presented to the user may include, but is not limited to: • a hyperlink to the alternative trader;
  • This embodiment of the invention is therefore useful for the customer, who is kept informed of where to buy competing products, and also for the trader, for whom this tool is a useful advertising mechanism.
  • this invention need not be established only when a user registers as a customer of a particular web site, but may be instituted at any point in time.
  • this service may be offered to any number of services.
  • the pricing lookup tables are preferably updated from time to time, to ensure that the prices indicated are a true reflection of the offered price.
  • a form of reverse auctioning is applied.
  • the alternative trader could nevertheless be notified of the possible transaction and have it determined whether or not the trader was prepared to reduce their price in a bid to secure the purchase.
  • a second lookup table could be provided, with the alternative trader's "best price possible" listed. This second lookup table would be accessed if it were found that the trader's standard price was not cheaper than the current trader's price. This best price possible could then be offered instead, or an amount somewhere between the external trader's price and this best possible price using an appropriate algorithm.
  • This embodiment of the invention provides the customer with an enhanced user interface, in that they are directed to sites of use to them and hence potentially save the customer a significant amount of time. It is also advantageous for the trader, as they receive targeted customers at their site. 2. "Universal Shopping Cart"
  • a user can register with a trader, or network of traders, in order to initiate the ability to make transactions on the traders' sites.
  • This registration process preferably involves the customer entering their personal, credit and/or delivery address details when they install the software that enables interaction with the site(s) on their computer.
  • These personal details are not saved in the trader's own customer database, but are instead saved in the memory of the customer's own computer in a securely encrypted format, where they are not accessible to the trader.
  • the customer decides to purchase a particular product, they send a purchase request to the trader.
  • This purchase request may be created by any means, although preferably by the customer entering a code that designates the product and pressing a password protected "Buy Me” button.
  • the code for example, may be a stock code indicated in advertising catalogues.
  • the personal, credit and/or delivery details that are saved in the memory of the customer's computer/online device are also sent to the trader together with the purchase request, in an industry standard encrypted secure form.
  • the trader will then process the transaction based upon this information. Under this approach the trader obtains the information necessary for processing a transaction, and the customer has the peace of mind that their details are not being stored on a remote database.
  • the customer is able to enjoy the ability of purchasing products without having to enter personal, credit and/or delivery details for each transaction, as the transfer of the details is coordinated by the purchasing program.
  • a further advantage of this approach is that the customer is able to use the one registration process to trade with multiple traders.
  • another embodiment of this invention is to apply the purchasing mechanism to a network of web sites / traders.
  • the purchaser need only register their details once, then all other sites in or associated with the network that also utilise the purchasing mechanism of the present invention are able to receive the customer's details from the saved location on the customer's computer at the customer's discretion. Therefore, due to the common purchasing technique, the customer also need not learn various different procedures for purchasing goods. 3. Message Retriever
  • a third invention provided by the present application is that of remote message retrieval/transmission. This invention allows users to retrieve, send, collate and save messages, such as, but not limited to email, SMS, voice mail and faxes via the Internet using a web browser.
  • the "Message Retriever" software is able to collect and display the user's emails on any online network connected device.
  • the software is capable of retrieving emails from a number of email accounts from a number of email hosts.
  • the present invention can be configured to retrieve messages from all of the user's accounts or selected accounts. To implement the present invention, a user enters their email address
  • the "Message Retriever" software analyses the user's email address and can either query a database or will dynamically determine the POP3 server details associated with the email address by an algorithmic process, preferably in the following sequence:
  • the email hostname e.g. domainnamesltd.com
  • POP3 Post Office Protocol
  • the "Message Retriever" software attempts communication with the potential POP3 server. If successful communication is achieved then the POP3 mail server address is stored in the database and the software will proceed to retrieve and or send any messages.
  • the software performs an "MX
  • the software Upon determination of the POP3 server the software is able to query the remote POP3 server by standard connection protocols and collect and display the requested email on the user's browser anywhere in the world via the Internet.
  • the software is capable of retrieving messages on a WAP enabled device, such as a mobile phone or PDA. This is achieved via the same process described above, but the coding necessary to display the retrieved messages on WAP devices is WML as opposed to HTML. In fact, regardless of the viewing device, be it a computer, phone, PDA or some other network-enabled device, the software is still able ascertain and retrieve a users POP3 email and display it on the user's viewing device of choice.
  • Message Retriever is equally capable of retrieving emails from a user's accounts whether set up on a POP3 server or other mail protocol server, such as IMAP.
  • POP3 has been used for exemplification purposes on account of its prevalence in the market place. The invention, however, is not to be considered as limited to such.
  • a still further invention provided by the present application is the ability to dynamically generate site content at one website ("beneficiary site”) that is "transmogrified” from another website ("originating site"). For example, selected content that is frequently updated on the originating site, such as a Top
  • the software according to this invention is able to display the content on the beneficiary site according to the stylistic preferences of the operator / owner of the beneficiary site.
  • This transmogrification is achieved by generating a sequence list of "address points" within a specific page of the originating site.
  • the "address points" of the beneficiary site must be determined by analysing the structure of the originating site.
  • the structures of originating sites vary depending upon the preferences of the web design teams that create the sites. Often, sites are created with an extremely organized and well-defined tabular structure, whereby content, be it text or images, are contained within specific tables, cells or form elements.
  • the software of the present invention is able to produce a unique and consistent series of address points within the originating site web page through the following process:
  • the originating site page is loaded into the software's memory
  • table tags are assigned a hierarchical address point based on the position within the page by the following method:
  • each top level table is given a consecutive number, ie 1, 2, 3, etc
  • each top level table is then scanned searching for tables within that table
  • each secondary table that is found is then given a unique address point based on the top level table number concatenated with the sequence number of the secondary table, for example, the third secondary table within the second top level table is given the address point 2.3;
  • a particular table might have an address point of 9.7.1 being the first third level table within the seventh second level table within the ninth top level table.
  • the software will discover table row and table data element tags (if they are present) and assign each cell with an address point based on the table address point in which the cell resides combined with the sequence number of the table row and data elements. For example, the cell located in the third row and the second column of the first third level table within the seventh second level table within the ninth top level table would have an address point of 9.7. l.cell(3,2).
  • the software will discover form element tags, such as input boxes / radio buttons / drop down lists / etc, (if they are present) and assign each form with an address point based on the table address point in which the form resides combined with the sequence number and the form element type.
  • form element tags such as input boxes / radio buttons / drop down lists / etc.
  • the third radio button in the first third level table within the seventh second level table within the ninth top level table would have an address point of 9.7.1.radiobutton.3.
  • address points are generated for the entire page, the page is displayed to the operator with visible address points located adjacent to the relevant tag. The operator then locates the address point within the page that corresponds to the target content. This address point is stored by the software for future reference as relating to the target content.
  • start and end points are typically the start and end of the relevant table, however in some cases the entire table is not desired and the start and end points may be, for example, key words or specific tags within the table. In which case, the operator can manually assign these start and end points into the system.
  • the software will store the web page address, the generated address point, and the starting and ending point markers relating to the content to be channeled into a database.
  • the software is able to periodically query, capture, transmogrify and store the content associated with that address point into a file in another location for later inclusion into the beneficiary site. This is achieved in the following sequence: • on an ad hoc &/or predefined periodic basis (e.g. weekly) the software will open the database of web page addresses, address points and starting and end points; • the originating web page is opened within the software; • the address points are assigned to the relevant sections of the page;
  • the present invention is particularly useful in that it provides a means by which the webmaster of the beneficiary site need not manually update the content each time the content on the originating site changes. Hence, this software automates the process of monitoring the originating site and implementing the necessary changes from the originating site into the beneficiary site.
  • URL Translator Presently, the URL address bar within internet browsers are only capable of accepting and displaying a subset of all ASCII characters, commonly known as US ASCII.
  • US ASCII contains Roman alphabet characters, e.g. abcdefg, Arabic numbers, e.g. 1234567 and a limited set of punctuation, such as periods, semi-colons, dashes, forward slashes, etc. This is a naming protocol limitation that is inherent in the technical infrastructure of the Internet. It creates a discriminatory barrier to the non-English speaking communities of the world.
  • the present invention overcomes this obstacle by enabling users to enter non-US ASCII characters into their URL address bar and being directed to an appropriate site that relates to the term entered in their URL address bar.
  • non-US ASCII characters For present purposes, Chinese characters and Pinyin will be used for exemplification.
  • the sof ware of the present invention enables the user to enter a native language term into their URL address bar in their language and character set of choice, such as Chinese.
  • the present invention When the user hits enter or clicks to proceed to the site the present invention "intercepts" the non-internet compliant URL (ie non-US ASCII format) and redirects the browser to the appropriate site without raising any errors to the user.
  • the non-internet compliant URL ie non-US ASCII format
  • the present invention can achieve its goal via two methods.
  • the first method involves the following process: • software associated with the present invention is installed on the user's computer;
  • the software establishes a "hook" into the "navigation procedures" of the user's browser, regardless of browser brand and version.
  • the "navigation procedures" of most browsers comprise a set of procedures and functions that direct and notify the browser software of the current browser status, where the user has been and where the user wants to go (by virtue of the user's URL address bar input), etc.
  • the browser software when the user types in a non-US ASCII term into the URL address bar ("the Non-Compliant Term"), the browser software's navigation procedures automatically convert the Non-Compliant Term into an error message which contains the Non-Compliant Term, but in an internet compliant format ("Converted Term”);
  • API Application Programming Interface
  • the software "intercepts" the message, reads it, analyses the content and locates the Converted Term;
  • the second method involves a similar process but with subtle yet important differences:
  • the internet browser installed on the user's computer is configured so as to raise a specific website ("the Reference Site") when the "site not found” error is generated (this is commonly known as auto search functionality within MS Internet Explorer);
  • the browser's auto search function calls the Reference Site with parameters which include the Non- Compliant Term, but in an internet compliant format ("Converted
  • the Reference Site software automatically queries a database of converted terms and corresponding websites to find a match for the Converted Term; • If a match is found then the user is redirected to the website that corresponds to the matched Converted Term; • the corresponding website is displayed to the user in lieu of any error message; Under this method, it is not necessary for software to be running in the background, as the user's browser is configured to send the user to the Reference Site that has access to the relevant database.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

L'invention concerne des produits de programmes informatiques, des systèmes informatiques et des procédés associés qui permettent de comparer un URL, un titre et/ou du contenu d'un site en ligne visualisé par un usager avec un premier index de mots-clés correspondant à une pluralité de catégories de domaines, afin de déterminer les catégories de domaines auxquelles se rapporte le site en ligne ; de renvoyer toute catégorie de domaine déterminée à un deuxième index d'autres sites en ligne catégorisés par domaine, afin de déterminer les autres sites en ligne de catégorie similaire ou identique ; et de mettre en oeuvre diverses actions en réponse à ces déterminations, y compris d'afficher à l'intention de l'utilisateur un autre site en ligne déterminé.
PCT/US2001/024511 2000-08-03 2001-08-02 Reseau en ligne et procedes associes WO2002013045A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2001281070A AU2001281070A1 (en) 2000-08-03 2001-08-02 Online network and associated methods
US13/559,460 US20120290443A1 (en) 2000-08-03 2012-07-26 Online Network and Associated Methods

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
AUPQ9156 2000-08-03
AUPQ9156A AUPQ915600A0 (en) 2000-08-03 2000-08-03 Online network and associated methods
US09/921,003 US8255479B2 (en) 2000-08-03 2001-08-01 Online network and associated methods
US09/921,003 2001-08-01

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US09/921,003 Continuation US8255479B2 (en) 2000-08-03 2001-08-01 Online network and associated methods

Publications (2)

Publication Number Publication Date
WO2002013045A2 true WO2002013045A2 (fr) 2002-02-14
WO2002013045A3 WO2002013045A3 (fr) 2004-02-12

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/024511 WO2002013045A2 (fr) 2000-08-03 2001-08-02 Reseau en ligne et procedes associes

Country Status (1)

Country Link
WO (1) WO2002013045A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1953654A1 (fr) * 2006-12-06 2008-08-06 Siemens Aktiengesellschaft Procédé de détermination d'au moins deux pages Internet analogues

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5598557A (en) * 1992-09-22 1997-01-28 Caere Corporation Apparatus and method for retrieving and grouping images representing text files based on the relevance of key words extracted from a selected file to the text files
WO1998059506A2 (fr) * 1997-06-23 1998-12-30 Telia Ab Ameliorations concernant la distribution d'informations
US5933827A (en) * 1996-09-25 1999-08-03 International Business Machines Corporation System for identifying new web pages of interest to a user
GB2336699A (en) * 1998-04-24 1999-10-27 Dialog Corp Plc The Automatic classification of text files
WO1999064965A2 (fr) * 1998-06-11 1999-12-16 Nokia Mobile Phones Limited Procede et systeme d'extraction de fichiers electroniques
WO2000041090A1 (fr) * 1999-01-08 2000-07-13 Micro-Integration Corporation Base de donnees et interface pour moteur de recherche

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5598557A (en) * 1992-09-22 1997-01-28 Caere Corporation Apparatus and method for retrieving and grouping images representing text files based on the relevance of key words extracted from a selected file to the text files
US5933827A (en) * 1996-09-25 1999-08-03 International Business Machines Corporation System for identifying new web pages of interest to a user
WO1998059506A2 (fr) * 1997-06-23 1998-12-30 Telia Ab Ameliorations concernant la distribution d'informations
GB2336699A (en) * 1998-04-24 1999-10-27 Dialog Corp Plc The Automatic classification of text files
WO1999064965A2 (fr) * 1998-06-11 1999-12-16 Nokia Mobile Phones Limited Procede et systeme d'extraction de fichiers electroniques
WO2000041090A1 (fr) * 1999-01-08 2000-07-13 Micro-Integration Corporation Base de donnees et interface pour moteur de recherche

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1953654A1 (fr) * 2006-12-06 2008-08-06 Siemens Aktiengesellschaft Procédé de détermination d'au moins deux pages Internet analogues

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