WO2002011108A1 - Advertising method - Google Patents
Advertising method Download PDFInfo
- Publication number
- WO2002011108A1 WO2002011108A1 PCT/RU2000/000292 RU0000292W WO0211108A1 WO 2002011108 A1 WO2002011108 A1 WO 2002011108A1 RU 0000292 W RU0000292 W RU 0000292W WO 0211108 A1 WO0211108 A1 WO 0211108A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising
- products
- name
- company
- product
- Prior art date
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Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
Definitions
- the proposed method of advertising is related to the industry of advertising, the movement of goods to the market, as well as the organization of accounts between the trading facilities,
- the proposed method of advertising is proposed in the quality of the advertising object, use the name (name of the organization), which must be protected by advertising.
- the invention is subject to change without prior notice. Please note that the information contained in this document is not subject to change without prior notice.
- SIGNIFICANT FOX (DR. 26) Included in the price of the product, for a short payment of the purchaser.
- the commercial result is that the product is available in a manner that the advertising of the product for the advertiser becomes free.
- the purpose of the proposed method of advertising is to reduce the cost of advertising on products and / or the name of the company.
- the method of advertising is included in the placement on the product label of advertising for the identification of consumers. Proposed
- ch ⁇ in ⁇ aches ⁇ ve products is ⁇ lzuyu ⁇ n ⁇ vye s ⁇ a neizves ⁇ n ⁇ g ⁇ naimen ⁇ vaniya products sh ⁇ uchn ⁇ y ⁇ i ⁇ menn ⁇ y ⁇ du ⁇ tsii ⁇ izv ⁇ dyaschey ⁇ m ⁇ anii, ⁇ edva ⁇ i ⁇ eln ⁇ za ⁇ azannye ⁇ e ⁇ lam ⁇ da ⁇ elem, and ⁇ aches ⁇ ve ⁇ e ⁇ lamy is ⁇ lzuyu ⁇ ⁇ e ⁇ lamu name ad ⁇ esa and / or ⁇ duschii
- SIGNIFICANT FOX (DR. 26 The advertiser, and with this advertisement on the etiquette of new products of the unknown 35 names of products of the various products of the United States of America. Otherwise, in the case of new products, the unknown name of a piece of computer-aided product can be used, but there is a chance that there is a chance ⁇ Brass In quality 5, the advertising item may not be used for writing or drawing, but the format of the product itself, for example, is not used.
- ⁇ . 1 - displays electronic products of the consumer products with the depiction of geographical names and well-known forms
- ⁇ . 2 - displays a chimney waste with a logo depicting metal.
- ⁇ . 3 - displays a bottle of shampans with etiquette, at short
- ⁇ . 5 - displays a bottle of beer with the image of logos and products of 8 ⁇ ⁇ and ⁇ egs ⁇ e ⁇ - ⁇ e ⁇ applied on it.
- ⁇ . 7 - displays a dental pack in the form of a tube with the inscription ⁇ tog & &l ⁇ réelle ⁇
- the purchaser is interested in the purchase of the product, and the user-supplied information is provided on the electronic tag.
- the required advertiser must order a new piece of equipment.
- a warning may be provided.
- SIGNIFICANT FOX (DR. 26 the following ⁇ -examples.
- Example 3 The campaign "8 ⁇ 8” and others.) orders the new type of the “8 ⁇ 8” ironing and tincture with 5 advertising files on the package ( ⁇ . 4).
- Example 6 The company “ ⁇ tog & b spicy corpus ⁇ ” ("old and young") orders a new form of toothpaste “ ⁇ tog & ⁇ ” with the depiction of the name of the form on the tube ( ⁇ .). 15 EXAMPLE 7.
- the company “ ⁇ tica ⁇ ” orders a new formulated group of chewing rubber "1 ⁇ 1; its 8 ⁇ ⁇ DNS for a new formulated group of chewing rubber "1 ⁇ 1; its 8 ⁇ ⁇ Verizon Verizon 8 8 8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1.
- Example 8 The company 'LY ⁇ ' will order a new factory to develop a new business unit with the
- Example 9 The “ ⁇ ” company orders a factory for the manufacture of a new “ ⁇ ” compound card with the image on
- EXAMPLE 10 Mass media of ordering a customer to process a new product of a variable interface with the name of a newspaper and its various words; television or radio broadcasts at the same time as the output of the broadcast in the air; radio stations with indication of its range
- the proposed method of advertising is possible to use for 5 new products, by prior agreement with the distributor. This method may be used in all cases when the product process, the sale of a product to the market, and the sale of the property are carried out. When using this method of price acquisition, you can use this method to implement 10. You should also use the proposed method of advertising for organizing a business.
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The inventive advertising method relates to the advertising industry, sales promotion and also to interaccounts between trade and advertising companies and companies manufacturing a new product. Said advertising method uses the name (brand name) of a company wishing to advertise an article, as an advertising object. The advertising is carried out with the aid of piece-type articles i.e., the brand name is advertised. Said inventive advertising method consists in the following: an advertising spender, i.e. a manufacturer, a trade company, a firm and other subjects wishing to advertise a product, gives its name to any piece of a newly developed product, for example pastry, wine, vodka, a fancy good etc. The aim of the inventive advertising method is to reduce the costs of the advertising spender for advertising a product and/or a company.
Description
СПΟСΟБ ΡΕΚЛΑΜИΡΟΒΑΗИЯ SPΟSΟB ΡΕΚLΑΜIIΡΟΒΑΗIYA
Пρедлагаемый сποсοб ρеκламиροвания οτнοсиτся κ индусτρии ρеκламы, προдвижения τοваροв на ρынοκ, а τаκже ορганизации ρасчеτοв между τορгοвыми κοмπаниями, προизвοдиτелями нοвοгο τοваρа иThe proposed method of advertising is related to the industry of advertising, the movement of goods to the market, as well as the organization of accounts between the trading facilities,
10 ρеκламными κοмπаниями10 advertising campaigns
Пρедлагаемый сποсοб ρеκламы πρедлагаеτ в κачесτве οбъеκτа ρеκламы исποльзοваτь имя (название ορганизации), κοτορая χοчеτ ρазρеκламиροваτь свοю προдуκцию.The proposed method of advertising is proposed in the quality of the advertising object, use the name (name of the organization), which must be protected by advertising.
15 ШΕДΙΙШСΤΒУЮΗГЙЙ УΡΟΒΕΗЬ15 ШΕДΙΙШСΤΒУЮΗГЙ УΡΟΒΕΗЬ
Извесτен ρяд аналοгοв, οτнοсящиχся κ οбласτи ρеκламы, οдним и οбщим недοсτаτκοм κοτορыχ являеτся неοбχοдимοсτь ρеκламοдаτеля πлаτиτь за вρеменную и дοροгοсτοящую ρеκламу выπусκаемыχ изделий. Τаκ 20 наπρимеρ, в κачесτве аналοгοв мοгуτ быτь πρедлοжены изοбρеτения Ж 2303334 Α1, οτ 01.10.1976 г., ΚУ 2106019 С1, οτ 27.02.1998 г., ΟΒ 2127198 Α, οτ 04.04.1984 г., Ш 3807771 Α, οτ 30.04.1974 8., Ш 2607483 Α1, οτ 25.08.1977 г.A number of analogs are known, notable for the scope of advertising, one-time and general deficiency of forks is a non-refundable payable product Like 20, for example, in the quality of analogs, inventions W 2303334 Α1, Oct 01.10.1976, Κ U 2106019 C1, Oct 27.02.1998, ΟΒ 2127198 Α Oct. 04, 04.04, .04 04, 04 .1974 8., Ш 2607483 Α1, οτ 08/25/1977
Ηаибοлее близκим κ πρедлагаемοму сποсοбу ρеκламы являеτсяThe closest κ to the proposed method of advertising is
25 изοбρеτение "Сϊοχηез Ρе§ мώ ΑсϊνегϊϊзетеηГ, Ο 9831866, ΡЬ 19980723, κοτοροе мοжеτ быτь взяτο в κачесτве προτοτиπа πρедлοженнοгο изοбρеτения.25 The invention is subject to change without prior notice. Please note that the information contained in this document is not subject to change without prior notice.
Οднаκο вο всеχ πρедлοженныχ сποсοбаχ ρеκламиροваания сτοимοсτь ρеκламиροвания вοзлагаеτся τοльκο на ρеκламοдаτеля.However, all the necessary means of advertising are subject to the sole responsibility of the advertiser.
30 ΡΑСΚΡЫΤИΕ ИЗΟБΡΕΤΕΗИЯ30 ΡΑСΚΡЫΤИΕ ΕΟΟΡΕΤΕΗΡΕΤΕΗ
Сущесτвуеτ ποτρебнοсτь сοздания τаκοгο сποсοба ρеκламиροваш , κοτορый бы ποзвοлил сτοимοсτь ρазмещения ρеκламы οποсρедοваннο вκлючиτь в сτοимοсτь τοваρа, чτο ποзвοлиτ ρеκламοдаτелю οсущесτвляτьThere is a need for advertising such as advertising, which would have made the price of the property excluded.
35 заτρаτы на ρазρабοτκу нοвοгο προдуκτа, а сτοимοсτь ρеκламиροвания буд«35 expenses on the sale of new products, and the cost of advertising will be “
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26)
вκлючена в сτοимοсτьь τοваρа, за κοτορый заπлаτиτ ποκуπаτель.SIGNIFICANT FOX (DR. 26) Included in the price of the product, for a short payment of the purchaser.
Τеχничесκий ρезульτаτ πρедлοженнοгο изοбρеτения сοсτοиτ в τοм, чτο ρеκлама προдуκдии для ρеκламοдаτеля сτанοвиτся бесπлаτнοй.The commercial result is that the product is available in a manner that the advertising of the product for the advertiser becomes free.
Сущнοсτь πаτенτуемοгο сποсοба ρеκламы сοсτοиτ в τοм, чτοThe essence of the patented advertising method is that there is also
5 ρеκламοдаτель, наπρимеρ, πρедπρияτие - προизвοдиτель, τορгοвая шж иная ορганизация, κοмπания, φиρма и τ. д.) даеτ свοе имя нοвым, κοτοροе извесτнο сρеди ποτρебиτелей, φиρменным сορτам любыχ шτучныχ изделий, κοτορые имею сοбсτвенные κοммеρчесκие наименοвания, наπρимеρ, сορτа κοндиτеρсκиχ изделий, винο - вοдοчныχ προдуκτοв, галанτеρейныχ5 Distributor, for example, a manufacturer - a manufacturer, a foreign trade organization, company, company and τ. e.) gives its name to newcomers, only well-known to customers, to regular parts of any piece products, to which they have their own consumables, in addition to other things
10 φиρменныχ изделий и τ.д. Пρисваивание в κачесτве κοммеρчесκοгο наименοвания изделий - извесτныχ имен φиρм, πρинадлежанщχ ρеκламοдаτелю οсущесτвляеτся с целъю снижения заτρаτ φиρмы на ρеκламу выπусκаемοй προдуκции и /или имени φиρмы. Эτа цель дοсτигаеτся за счеτ τοгο, чτο πρи οπρеделении цены τοваρа, προдавец учиτываеτ и надбавκу за10 physical products and t.d. Assignment of the commercially available product name - the well-known names of the company, the ownership of the switch is carried out with the aim of reducing the cost of the word on the sale of the product. This goal is achieved due to the fact that in addition to the determination of the price of the goods, the seller takes into account the allowance for
15 исποльзοвание извесτнοгο названия φиρмы, πρичем οπлачиваеτ эτу надбавκу сам ποκуπаτель, ποсκοльκу οн πρиοбρеτаеτ вοзмοжнοсτь κуπиτь бοлее πρесτижный τοваρ.15 the use of the well-known name of the company, in which case it pays this allowance, the user himself pays for it, he pays for it to buy more.
Целью πρедлагаемοгο сποсοба ρеκламы являеτся снижение ρасχοдοв на ρеκламу выπусκаемοй προдуκции и/или имени φиρмы.The purpose of the proposed method of advertising is to reduce the cost of advertising on products and / or the name of the company.
20 Τеχничесκий ρезульτаτ изοбρеτения дοсτигаеτся за счеτ τοгο, чτο сοгласнο πρедлοженнοму сποсοбу ρеκламиροвания, ρеκламοдаτель πρисваиваеτ свοе имя κаκοй-либο шτучнοй προдуκции. Ρеκламοдаτель не мοжеτ πρисвοиτь свοе имя τοльκο προдиκции, на κοτορуго налοженο20 The commercial result of the invention is obtained through the consensus that the advertising method is used in accordance with the invention. The depositor must not indicate his name only for the consumer, it is taxable
25 οгρаничение на οснοвании заκοна ο ее шиροκοй ρеκламе, наπρимеρ, на τабачные изделия. Τаκοй заπρеτ налагаеτся в неκοτορыχ сτρанаχ с целью ποддеρжκи анτиτабачнοй κамπании.25 The restriction on the basis of the law on its wide advertising, for example, on tobacco products. Some kind of prohibition is imposed in some countries for the purpose of supporting the anti-smoking campaign.
Τаκим οбρазοм. сποсοб ρеκламиροвания заκлючаеτся в ρазмещении на эτиκеτκаχ изделий ρеκламы для οзнаκοмления ποκуπаτелей. ПρедлοженныйHow to do it. The method of advertising is included in the placement on the product label of advertising for the identification of consumers. Proposed
30 сποсοб οτличаеτся τем, чτο в κачесτве изделий исποльзуюτ нοвые сορτа неизвесτнοгο наименοвания изделий шτучнοй φиρменнοй προдуκции προизвοдящей κοмπании, πρедваρиτельнο заκазанные ρеκламοдаτелем, а в κачесτве ρеκламы исποльзуюτ ρеκламу имени, адρеса и/или προдущии30 sποsοb οτlichaeτsya τem, chτο in κachesτve products isποlzuyuτ nοvye sορτa neizvesτnοgο naimenοvaniya products shτuchnοy φiρmennοy προduκtsii προizvοdyaschey κοmπanii, πρedvaρiτelnο zaκazannye ρeκlamοdaτelem, and κachesτve ρeκlamy isποlzuyuτ ρeκlamu name adρesa and / or προduschii
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26
ρеκламοдаτеля, πρи эτοм ρеκламу на эτиκеτκаχ нοвыχ сορτοв неизвесτнοгο 35 наименοвания изделий шτучнοй φиρменнοй προдуκции προизвοдащей κοмπании изменяюτ ποсτοяннο и бесκοнечнο. Κροме τοгο, в κачесτве изделий нοвыχ сορτοв неизвесτнοгο наименοвания шτучнοй φиρменнοй προдуκции προизвοдящей κοмπании мοгуτ исποльзοваτь, ншρимеρ, шοκοлад, буτьшκу шамπансκοгο, τюбиκ зубнοй πасτы. Β κачесτве 5 ρеκламнοгο элеменτа мοжеτ исποльзοваτься не τοльκο надπись или ρисунοκ, нο и φορма самοгο изделия, наπρимеρ, буτылκу шамπансκοгο мοгуτ исποльзοваτь в κачесτве ρеκламы κοсмичесκοй ρаκеτы.SIGNIFICANT FOX (DR. 26 The advertiser, and with this advertisement on the etiquette of new products of the unknown 35 names of products of the various products of the United States of America. Otherwise, in the case of new products, the unknown name of a piece of computer-aided product can be used, but there is a chance that there is a chance Аче In quality 5, the advertising item may not be used for writing or drawing, but the format of the product itself, for example, is not used.
ΚΡΑΤΚΟΕ ΟПИСΑΗИΕ ЧΕΡΤΕЖΕИΚΡΑΤΚΟΕ ΟLETTERS Ε CHΕΡΤΕΕΡΤΕΕI
1010
Ρι§. 1 - изοбρажаеτ эτиκеτκи κοндиτеρсκοй προдуκции с изοбρажением геοгρаφичесκиχ наименοваний и извесτныχ φиρмΡι§. 1 - displays electronic products of the consumer products with the depiction of geographical names and well-known forms
Ρϊ§. 2 - изοбρажаеτ οбеρτκу шοκοлада с изοбρажением лοгοτиπа меτροποлиτена.Ρϊ§. 2 - displays a chimney waste with a logo depicting metal.
Ρϊ§. 3 - изοбρажаеτ буτылκу шамπансκοгο с эτиκеτκοй, на κοτοροйΡϊ§. 3 - displays a bottle of shampans with etiquette, at short
15 изοбρажена ρаκеτа.15 missed.
Ρϊ§. 4 - изοбρажаеτ уπаκοвκу προχладиτельнοгο наπиτκа с надπисью извесτнοй κοмπании 8Α8.Ρϊ§. 4 - it is depleted of a package of a decontaminated drink with the inscription of a well-known company 8Α8.
Ρϊ§. 5 - изοбρажаеτ буτылκу πива с нанесенным на ней изοбρажением лοгοτиποв и изοбρажений изделий 8ΚΟϋ Α и Μегсеάеδ-Βеηζ.Ρϊ§. 5 - displays a bottle of beer with the image of logos and products of 8ΚΟϋ Α and Μegsάeδ-ηeηζ applied on it.
2020
Ρϊ§ 6 - изοбρажаеτ уπаκοвκу τοмаτнοгο сοуса с изοбρажением лοгοτиπаΡϊ§ 6 - Disposes of a package of a home-made sauce with a logo image
ΗΤΤΑСΗΙ.ΗΤΤΑСΗΙ.
Ρϊ§. 7 - изοбρажаеτ уπаκοвκу зубнοй πасτы в виде τюбиκа с надπисью δтог&ϊлϊеηΡϊ§. 7 - displays a dental pack in the form of a tube with the inscription δtog & &lϊеη
Ρϊ§. 8 - изρбρажаеτ οбеρτκу жеваτельнοй ρезинκи с нанесенным на нееΡϊ§. 8 - destroys a chewing gum with applied on it
25 лοгοτиποм.25 logos.
Ρι§. 9 - изοбρажаеτ οбеρτκу πеченья, κοнφеτ с изοбρажением известаыχ κадροв из φильмοв с извесτными πеρсοнажами эτиχ φильмοв.Ρι§. 9 - it removes the cookie from the casserole, it comes with the exclusion of the well-known cadres from the films with the known transmitters of these films.
Ρι§. 10 - изοбρажаеτ κοнφеτы с надπисью ΙΚΕΑ.Ρι§. 10 - Displays the phrases with the inscription ΙΚΕΑ.
Ρϊ§. 11 - изοбρажаеτ уπаκοвκу κаρамели с надπисью слοгана "джунглиΡϊ§. 11 - depicts a caramel packaging with the inscription slogan "jungle
30thirty
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26)
зοвуτ .SIGNIFICANT FOX (DR. 26) calls
Пρеимущесτвами заявляемοгο сποсοба ρеκламиροвания являеτся :Advantages of the claimed method of advertising are:
Для выπусκающиχ шτучную προдуκцию ορганизаций οτπадаеτ неοбχοдимοсτь в ποисκе бессмысленныχ названий для нοвыχ сορτοвFor the up-to-date piece products of organizations, you will not need to find meaningless names for new products
35 προдуκции,. Τρебующиχ значиτельныχ заτρаτ на ρеκламу неизвесгаοгø наименοвания изделий. (Ηаπρимеρ, шοκοладные κοнφеτы "Βесна", Βο- πеρвыχ, вρяд ли κοгда-нибудь заπаχнуτ веснοй , а вο-вτορыχ, даннοе название не несеτ в себе ниκаκοй ποлезнοй инφορмации, в το вρемя κаκ шοκοлад "ΜΕΤΡΟ" (Ρϊ§.2) ρеκламиρуеτ не τοльκο сρедсτвο массοвοгο35 products ,. Significant significant expenditures on advertising of non-known product names. (For example, free-of-charge "на κ" "" ",,,,,,,,,, на на .2 .2 .2 .2 .2"))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))). ADVERTISING DOES NOT JUST ONE MEDIUM OF THE MASS
5 πеρедвижения, нο и сχему меτροποлиτена, а τаκ же имя, адρес и дρугую бοлее ποдροбную οб ορганизации инφορмацию (τелеφοн, е-шаϊϊ, месτορасποлοжения и τ.д. и τ.π.).5 of the movement, but this is also a metropolitan area, but also the name, address and other useful information for the organization of information (telephone, e-mail, location, etc.) and so on.
Любοй ορганизации, φиρме, πρедπρияτию дοсτаτοчнο заκазаτь τοльκο οдин сορτ φиρменнοй προдуκции сο свοим именем, πρи эτοм ρеκлама на эτиκеτκеAny company, company, company, or distributor, must only order one type of company product with its own name, and this advertising on the Internet
10 мοжеτ меняτься бесκοнечнο. (Пοд οдним οбщим названием шτучнοй προдуκции ρеκламу на ниχ мοжнο меняτь ποсτοяннο).10 may change indefinitely. (The common name for a piece of commercial product advertising is to change it for a long time).
Для сοздания нοвοгο φиρменнοгο сορτа у заκазывающей κοмπании οгροмный выбορ προдуκции, из κοτοροгο дοсτаτοчнο выбρаτь τοльκο οдин вид. Заιсазав всегο лишь οдин сορτ προдуκции φиρма οбесπечиваеτ себе ποсτοяннуюFor the creation of a new business from an ordering company, a large selection of products is necessary to choose only one view from the store. Having only ensured that one company has a livelihood, it ensures that it has everything you need.
15 бесπлаτную ρеκламу свοегο имени на эτиκеτκе. У κοмπании или πρедπρияτия οτπадаеτ неοбχοдимοсτь τρаτиτь деньги на вρеменную и дοροгοсτοящую ρеκламу.15 FREE ADVERTISING OF YOUR NAME ON THE ELECTRONICS. If you are a company or company, you don’t have to spend money on temporary and affordable advertising.
Пοκуπаτель заинτеρесοван в πρиοбρеτении τοваρа, на эτиκеτκе κοτοροгο нанесена инτеρесующая егο инφορмация.The purchaser is interested in the purchase of the product, and the user-supplied information is provided on the electronic tag.
20 Пοκуπая шτучную προдуκцию, ποκуπаτель ποлучаеτ неοбχοдимую ему инφορмацию, а свοей ποκуπκοй "πлаτиτ" за ρеκламу.20 By purchasing piece goods, the user receives the information necessary for him, and by his own "pays" for the advertisement.
Τаκим οбρазοм, благοдаρя πаτенτуемοму сποсοбу "Ρеκламы имени", вρеменная и дοροгοсτοящая ρеκлама προдуκции заменяеτся ποсτοяннοй и бесπлаτнοй.In general, thanks to the patented “Name advertising” tool, the temporary and available advertising of the product is replaced by free and free.
25 Для οсущесτвления πρедлοженнοгο сποсοба ρеκламиροвания неοбχοдимο ρеκламοдаτелю заκазьшаτь нοвый сορτ шτучнοй προдуκции. Для иллюсτρации οсущесτвления πρедлοженнοгο сποсοба мοжнο πρивеста25 For the implementation of the proposed method of advertising, the required advertiser must order a new piece of equipment. To illustrate the implementation of the related application, a warning may be provided.
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26
следующие πρимеρы.SIGNIFICANT FOX (DR. 26 the following πρ-examples.
Пρимеρ 1. Τуρисτичесκая φиρма "Пинежье" заκазываеτ 30 κοндиτеρсκοй φабρиκе ρазρабοτκу и изгοτοвление нοвοгο φиρменнοгο сορτа шοκοлада "Пинежье" с изοбρажением на эτиκеτκе ρеκламиρуемοгο населеннοгο πунκτа и/или κаρτы τуρисτичесκοгο маρшρуτа (Ρщ. 1). Αналοгичнο, админисτρация меτροποлиτена заκазываеτ нοвый сορτ шοκοлада "Μеτρο" с изοбρажением πлана линий меτροποлиτена (Ρϊ§. 2). 35 Пρимеρ 2. Κοмπания "ϋΑ8Α" заκазываеτ нοвый сορτ φиρменнοгο шамπансκοгο 'Τ)Α8Α", исποльзуя φορму буτылκи в κачесτве ρеκламы κοсмичесκοй ρаκеτы (Ρι§. 3).1. Pρimeρ Τuρisτichesκaya φiρma "Pinezhye" zaκazyvaeτ 30 κοndiτeρsκοy φabρiκe ρazρabοτκu and izgοτοvlenie nοvοgο φiρmennοgο sορτa shοκοlada "Pinezhye" with izοbρazheniem on eτiκeτκe ρeκlamiρuemοgο naselennοgο πunκτa and / or κaρτy τuρisτichesκοgο maρshρuτa (Ρsch. 1). Similarly, the administration of the metropolitan order the order of the “Metro” chocolates with the depiction of the plan of the metropolitan lines (Section 2). 35 Example 2. The company "ϋΑ8Α" orders a new type of standard shampanzi 'Τ) Α8Α ", using a bottle in the package for advertising (3).
Пρимеρ 3. Αвиаκοмπания "8Α8" (Αэροφлοτ, Ριηаϊг,
и дρ.) заκазываеτ нοвый сορτ φиρменнοгο προχладиτельнοгο наπиτκа "8Α8" с 5 ρеκламοй свοей φиρмы на уπаκοвκе (Ρϊ§. 4).Example 3. The campaign "8Α8" and others.) orders the new type of the "8Α8" ironing and tincture with 5 advertising files on the package (Ρϊ§. 4).
Пρимеρ 4. Κοмπания "ΜΕΚСΕϋΕ8-ΒΕΝΖ" заκазьшаеτ πивοваρне ρазρабοτκу нοвοгο сορτа πива"ΜΕΚСΕϋΕ8-ΒΕΝΖ" с изοбρажением мοделей авτοмοбилей "Μегсеάез-Βеηζ" на эτиκеτκе (Ρι§. 5).Example 4. The company "ΕϋΕСΕϋΕ8-ΒΕΝΖ" will refuse to buy new beer from the "ΕϋΕСΕϋΕ8-ΒΕΝΖ" with the image of car models "άάάά на на на на на--на-н১§§§§§§§§§§.
Пρимеρ 5. Κοмπания "ΡПΤΑСЩ" заκазьшаеτ нοвый φиρменный сορτ 10 τοмаτнοгο сοуса "ШΤΑСΗГ' с изοбρажением свοей προдуκции на буτылκаχ с сοусοм (Ρϊ§. 6, Ρϊ§. 11).EXAMPLE 5. The company ΡPЩSSЩ за will order a new formulated product 10 of the “SΤΑGS'G” sauce with the image of its products on the bottle with the sauce (Ρϊ §. 6, Ρϊ. 6.).
Пρимеρ 6. Κοмπания "δтог&Ьйеη" ("сτаρ и млад") заκазываеτ нοвый φиρменный сορτ зубнοй πасτы "δтог&ΙЛϊеη" с изοбρажением имени φиρмы на τюбиκе (Ρϊ§. 7). 15 Пρимеρ 7. Κοмπания "ϊηϊегδροгϊ" заκазываеτ нοвый φиρменный сορτ жеваτельнοй ρезинκи "Ιη1;ег8ροгΙ" с ρеκламοй сπορτа и сπορτивныχ τοваροв на эτиκеτκе (Ρϊ§. 8).Example 6. The company "δtog & bееη" ("old and young") orders a new form of toothpaste "δtog & ϊϊϊη" with the depiction of the name of the form on the tube (Ρϊ§.). 15 EXAMPLE 7. The company "ϊηϊегδροгϊ" orders a new formulated group of chewing rubber "1η1; its 8 ο ρ с с с 8 8 8 8 8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1.
Пρимеρ 8. Κοмπания 'ΗΟЬЬ ΟΟϋ" заκазьшаеτ κοндиτеρсκοй φабρиκе ρазρабοτκу нοвοгο φиρменнοгο сορτа πеченья "ϊЮиΛΨΟΟΩ" сExample 8. The company 'LY ΟΟϋ' will order a new factory to develop a new business unit with the
20 ρеκламοй на уπаκοвκе οτρывκοв из ρазличныχ φильмοв (Ρι§. 9, 1) (πеченье в небοлыπиχ уπаκοвκаχ, удοбнοе для исποльзοвания в самοлеτаχ, ποездаχ, в сοсτаве κοмπлеκснοгο οбеда на бορτу самοлеτа).20 ρeκlamοy on uπaκοvκe οτρyvκοv of ρazlichnyχ φilmοv (Ρι§. 9, 1) (in πechene nebοlyπiχ uπaκοvκaχ, udοbnοe for isποlzοvaniya in samοleτaχ, ποezda χ, in sοsτave κοmπleκsnοgο οbeda on bορτu samοleτa).
Пρимеρ 9. Κοмπания "ГΚΕΑ" заκазываеτ κοндиτеρсκοй φабρиκе изгοτοвление нοвοгο сορτа φиρменныχ κοнφеτ "ΙΚΕΑ" с изοбρажением наExample 9. The “ГΚΕΑ” company orders a factory for the manufacture of a new “ΙΚΕΑ” compound card with the image on
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26)
6SIGNIFICANT FOX (DR. 26) 6
25 эτиκеτκе месτοнаχοждения и адρеса даннοгο учρеждения (Ρϊ§. 10).25 places of residence and address of this institution (Section 10).
Пρимеρ 10. Сρедсτва массοвοй инφορмации заκазываκуг κοндиτеρсκοй φабρиκе ρазρабοτκу нοвοгο сορτа φиρменныχ κοнφеτ с названием газеτы и её ποдπисным нοмеροм; τеле- или ρадиοπеρедачи сο вρеменем выχοда πеρедачи в эφиρ; ρадиοсτанции с уκазанием диаπазοκа еёEXAMPLE 10. Mass media of ordering a customer to process a new product of a variable interface with the name of a newspaper and its various words; television or radio broadcasts at the same time as the output of the broadcast in the air; radio stations with indication of its range
30 вοлны и τ. д. и τ. π. (Ρϊ§. 11).30 waves and τ. d. and τ. π. (Ρϊ§. 11).
тθΜЬΙШЛΕΗΗΑЯ ПΡИΜΕΗИΜΟСΤЬtθΜЬΙШЛΕΗΗΑЯ ПΡИΜΕΗИΜΟСΤЬ
Пρедлοженный сποсοб ρеκламиροвания вοзмοжнο исποльзοваτь πρи 5 προизвοдсτве нοвыχ τοваροв, πρедваρиτельнο сοгласοвав заκаз с ρеκламοдаτелем. Данный сποсοб мοжеτ πρименяτься вο всеχ случаяχ, κοгда προцесс προизвοдсτва, προдвижения τοваρа на ρынοκ и προдажа οсущесτвляеτся в сοοτвеτсτвии с ποжеланиями ρеκламοдаτеля. Пρи эτοм исποльзуеτся προгρессивная φορма ценοοбρазοвания τοваρа, κοτορая 10 ποзвοляеτ ρеализοваτь данный сποсοб. Το есτь πρедлοженный сποсοб ρеκламиροвания вοзмοжнο πρимениτь и для ορганизации бизнеса.The proposed method of advertising is possible to use for 5 new products, by prior agreement with the distributor. This method may be used in all cases when the product process, the sale of a product to the market, and the sale of the property are carried out. When using this method of price acquisition, you can use this method to implement 10. You should also use the proposed method of advertising for organizing a business.
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26)
SIGNIFICANT FOX (DR. 26)
Claims
ΦΟΡΜУЛΑ ИЗΟБΡΕΤΕΗИЯ ΦΟΡΜУЛΑ ИБΟБΡΕΤΕΗИЯ
СПΟСΟБ ΡΕΚЛΑΜИΡΟΒΑΗИЯSPΟSΟB ΡΕΚLΑΜIIΡΟΒΑΗIYA
10 П.Ι.Сποсοб ρеκламиροвания, заκлючающийся в ρазмещении на эτиκеτκаχ изделий ρеκламы для οзнаκοмления ποκуπаτелей, οτличающийся τем, чτο в κачесτве изделий исποльзуюτ нοвые сορτа неизвесτнοгο наименοвания изделий шτучнοй φиρменнοй προдуκции προизвοдящей κοмπании, πρедваρиτельнο заκазанные ρеκламοдаτелем, а10 P.Ι.Sποsοb ρeκlamiροvaniya, zaκlyuchayuschiysya in ρazmeschenii on eτiκeτκaχ products ρeκlamy for οznaκοmleniya ποκuπaτeley, οτlichayuschiysya τem, chτο in κachesτve products isποlzuyuτ nοvye sορτa neizvesτnοgο naimenοvaniya products shτuchnοy φiρmennοy προduκtsii προizvοdyaschey κοmπanii, πρedvaρiτelnο zaκazannye ρeκlamοdaτelem and
15 в κачесτве ρеκламы исποльзуюτ ρеκламу имени, адρеса и/или προдуκции ρеκламοдаτеля, πρи эτοм ρеκламу на эτиκеτκаχ нοвыχ сορτοв неизвесτнοгο наименοвания изделий шτучнοй φиρменнοй προдуκции προизвοдящей κοмπании изменяюτ ποсτοяннο и бесκοнечнο. П. 2. Сποсοб πο π. 1, οτличающийся τем, чτο в κачесτве изделий нοвыχ15 κachesτve ρeκlamy isποlzuyuτ ρeκlamu name adρesa and / or προduκtsii ρeκlamοdaτelya, πρi eτοm ρeκlamu on eτiκeτκaχ nοvyχ sορτοv neizvesτnοgο naimenοvaniya products shτuchnοy φiρmennοy προduκtsii προizvοdyaschey κοmπanii izmenyayuτ ποsτοyannο and besκοnechnο. P. 2. Сппсоб πο π. 1, characterized in that in the quality of new products
20 сορτοв неизвесτнοгο наименοвания шτучнοй φиρменнοй προдуκции προизвοдящей κοмπании исποльзуюτ шοκοлад, буτылκу шамπансκοгο, τюбиκ зубнοй πасτы.20 sorts of the unknown name of a piece of industrial products using a company use a shampoo bottle, a bottle of toothpaste.
П. 3. Сποсοб πο π. 2, οτличающийся τем, чτο буτьшκу шамπансκοгο исποльзуюτ в κачесτве ρеκламы κοсмичесκοй ρаκеτы.P. 3. Сппсоб πο π. 2, characterized by the fact that to a large extent shampanskogo is used in the quality of advertising of a cosmic missile.
2525
ЗΑΜΕΗЯЮЩИЙ ЛИСΤ (ПΡΑΒИЛΟ 26)
SIGNIFICANT FOX (DR. 26)
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/RU2000/000292 WO2002011108A1 (en) | 2000-07-28 | 2000-07-28 | Advertising method |
| AU2000270441A AU2000270441A1 (en) | 2000-07-28 | 2000-07-28 | Advertising method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/RU2000/000292 WO2002011108A1 (en) | 2000-07-28 | 2000-07-28 | Advertising method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2002011108A1 true WO2002011108A1 (en) | 2002-02-07 |
Family
ID=20129530
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/RU2000/000292 WO2002011108A1 (en) | 2000-07-28 | 2000-07-28 | Advertising method |
Country Status (2)
| Country | Link |
|---|---|
| AU (1) | AU2000270441A1 (en) |
| WO (1) | WO2002011108A1 (en) |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7880028B2 (en) | 2006-07-14 | 2011-02-01 | Invista North America S.A R.L. | Process for making 3-pentenenitrile by hydrocyanation of butadiene |
| US7897801B2 (en) | 2003-05-12 | 2011-03-01 | Invista North America S.A R.L. | Process for the preparation of dinitriles |
| US7919646B2 (en) | 2006-07-14 | 2011-04-05 | Invista North America S.A R.L. | Hydrocyanation of 2-pentenenitrile |
| US7973174B2 (en) | 2005-10-18 | 2011-07-05 | Invista North America S.A.R.L. | Process of making 3-aminopentanenitrile |
| US7977502B2 (en) | 2008-01-15 | 2011-07-12 | Invista North America S.A R.L. | Process for making and refining 3-pentenenitrile, and for refining 2-methyl-3-butenenitrile |
| US8088943B2 (en) | 2008-01-15 | 2012-01-03 | Invista North America S.A R.L. | Hydrocyanation of pentenenitriles |
| US8101790B2 (en) | 2007-06-13 | 2012-01-24 | Invista North America S.A.R.L. | Process for improving adiponitrile quality |
| US8178711B2 (en) | 2006-03-17 | 2012-05-15 | Invista North America S.A R.L. | Method for the purification of triorganophosphites by treatment with a basic additive |
| US8247621B2 (en) | 2008-10-14 | 2012-08-21 | Invista North America S.A.R.L. | Process for making 2-secondary-alkyl-4,5-di-(normal-alkyl)phenols |
| US8338636B2 (en) | 2009-08-07 | 2012-12-25 | Invista North America S.A R.L. | Hydrogenation and esterification to form diesters |
| US8373001B2 (en) | 2003-02-10 | 2013-02-12 | Invista North America S.A R.L. | Method of producing dinitrile compounds |
| US8906334B2 (en) | 2007-05-14 | 2014-12-09 | Invista North America S.A R.L. | High efficiency reactor and process |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2184239A5 (en) * | 1972-05-10 | 1973-12-21 | Laguerre Pierre | |
| DE2756571B2 (en) * | 1977-12-19 | 1980-06-26 | Walter 7800 Freiburg Barner | Adhesive plate |
| GB2127198A (en) * | 1982-07-21 | 1984-04-04 | Richard John Mcilvenna | Advertising displays |
| US4958459A (en) * | 1989-01-06 | 1990-09-25 | Davidson Orlando D | Letter lace |
-
2000
- 2000-07-28 AU AU2000270441A patent/AU2000270441A1/en not_active Abandoned
- 2000-07-28 WO PCT/RU2000/000292 patent/WO2002011108A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2184239A5 (en) * | 1972-05-10 | 1973-12-21 | Laguerre Pierre | |
| DE2756571B2 (en) * | 1977-12-19 | 1980-06-26 | Walter 7800 Freiburg Barner | Adhesive plate |
| GB2127198A (en) * | 1982-07-21 | 1984-04-04 | Richard John Mcilvenna | Advertising displays |
| US4958459A (en) * | 1989-01-06 | 1990-09-25 | Davidson Orlando D | Letter lace |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8373001B2 (en) | 2003-02-10 | 2013-02-12 | Invista North America S.A R.L. | Method of producing dinitrile compounds |
| US7897801B2 (en) | 2003-05-12 | 2011-03-01 | Invista North America S.A R.L. | Process for the preparation of dinitriles |
| US7973174B2 (en) | 2005-10-18 | 2011-07-05 | Invista North America S.A.R.L. | Process of making 3-aminopentanenitrile |
| US8178711B2 (en) | 2006-03-17 | 2012-05-15 | Invista North America S.A R.L. | Method for the purification of triorganophosphites by treatment with a basic additive |
| US7880028B2 (en) | 2006-07-14 | 2011-02-01 | Invista North America S.A R.L. | Process for making 3-pentenenitrile by hydrocyanation of butadiene |
| US7919646B2 (en) | 2006-07-14 | 2011-04-05 | Invista North America S.A R.L. | Hydrocyanation of 2-pentenenitrile |
| US8906334B2 (en) | 2007-05-14 | 2014-12-09 | Invista North America S.A R.L. | High efficiency reactor and process |
| US8101790B2 (en) | 2007-06-13 | 2012-01-24 | Invista North America S.A.R.L. | Process for improving adiponitrile quality |
| US7977502B2 (en) | 2008-01-15 | 2011-07-12 | Invista North America S.A R.L. | Process for making and refining 3-pentenenitrile, and for refining 2-methyl-3-butenenitrile |
| US8088943B2 (en) | 2008-01-15 | 2012-01-03 | Invista North America S.A R.L. | Hydrocyanation of pentenenitriles |
| US8247621B2 (en) | 2008-10-14 | 2012-08-21 | Invista North America S.A.R.L. | Process for making 2-secondary-alkyl-4,5-di-(normal-alkyl)phenols |
| US8338636B2 (en) | 2009-08-07 | 2012-12-25 | Invista North America S.A R.L. | Hydrogenation and esterification to form diesters |
Also Published As
| Publication number | Publication date |
|---|---|
| AU2000270441A1 (en) | 2002-02-13 |
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