AMENDED CLAIMS [received by the International Bureau on 14 February 2002 (14.02.02); original claims 1, 33-36 and 53-55 amended; remaining claims unchanged (13 pages)]
1. (Amended) A system for delivering a plurality of media messages to occupants of a vehicle positionable adjacent a commercial establishment, the system comprising: a) a vehicle interior-attachable transponder programmed with customer identification data, the transponder including: i) a vehicle occupant-viewable graphical display unit for displaying a plurality of media messages visible to the vehicle occupants, ii) a transponder system controller for receiving media messages from the commercial establishment and for outputting the media messages to the graphical display unit, iii) a timer unit for measuring accumulated exposure to media messages by the vehicle occupant and storing the accumulated exposure as transponder usage data within the transponder, and iv) a transponder communications port for creating a datalink between the transponder and the commercial establishment; b) a dispensing/billing base system located at the commercial establishment for electrically interrogating the transponder and receiving customer identification data and the transponder usage data in response, the base system having a billing discount unit operative to reduce cost of commercial establishment offerings by computing a discount rebate based on the transponder usage data, a base system controller for controlling components of the base system, a base system communications interface for communicating with a remotely-located central database server via a remote network, and at least one communications channel board for sending media messages to the transponder; and wherein viewing the media messages displayed on the graphical display unit allows the vehicle occupant to receive a discount/rebate on commercial establishment offerings via the billing discount unit, the datalink being established between the transponder and the base system so as to allow the base system to transmit media messages to the transponder while the transponder
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simultaneously transmits customer identification data and transponder usage data to the base system.
2. A system according to Claim 1 , wherein the transponder system controller comprises a transponder CPU in electrical communication with: a) at least one transponder program read-only-memory chip for storing program instructions; b) at least one transponder program/data random-access-memory chip for storing and retrieving program instructions and generated data; c) a transponder identification EPROM chip for storing the customer identification data; d) a transponder graphical display controller for generating video graphics on the graphical display unit; and e) a transponder communications controller for processing transmit and receive signals to and from the transponder communications port.
3. A system according to Claim 1 , wherein the transponder communications port is a device selected from the group consisting of a wireless radio frequency device selected from the group consisting of a wireless radio frequency transmitter/receiver port, an infrared port, a fiber optic port, a serial port, a parallel port, a USB (Universal Serial Bus) port, a NIC (Network Interface Card) port, a fibre channel port, a SCSI (Small Computer Systems Interface) port and any combination thereof in electrical communication with the transponder communications controller.
4. A system according to Claim 1, wherein the graphical display unit is an illuminated liquid crystal display panel in electrical communication with the transponder graphical display interface.
5. A system according to Claim 1, wherein the graphical display unit is configured to detach from the transponder and operate in an external observer- viewable location of the vehicle being operative to deliver the media messages to external observers.
6. A system according to Claim 1, wherein the graphical display unit comprises a transponder usage indicator for displaying accumulated exposure to media messages.
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7. A system according to Claim 1 , wherein the transponder further comprises a sound interface in electrical communication with a vehicle occupant-accessible sound emission mechanism for presenting audible media messages to the vehicle occupants.
8. A system according to Claim 7, wherein the sound emission mechanism is a speaker.
9. A system according to Claim 1, wherein the base system controller comprises a base system CPU in electrical communication with: a) at least one base system program read-only-memory for storing program instructions; b) at least one base system program/data random-access-memory for storing and retrieving program instructions and generated data; and c) a plurality of channel card controllers for interfacing with a plurality of channel board controllers.
10. A system according to Claim 1, wherein each of the channel boards comprises a channel board CPU in electrical communication with: a) at least one channel board read-only-memory for storing program instructions; b) at least one channel board random-access-memory for storing and retrieving program instructions and generated data; c) a channel board controller interface for communicating with the channel card controller disposed on base system controller; d) a channel board communications controller for processing transmit and receive signals to and from the transponder communications port; and e) a channel board communications port for creating a datalink between the transponder and the commercial establishment.
11. A system according to Claim 1, wherein the channel board communications port is a device selected from the group consisting of a wireless radio frequency transmitter/receiver port, an infrared port, a fiber optic port, a serial port, a parallel port, a USB (Universal Serial Bus) Port, an NIC (Network Interface Card) port, a fibre channel port, a SCSI (Small Computer Systems Interface) port and any combination thereof in electrical communication with the channel board communications controller.
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1 . A system according to Claim I further comprising one channel board in electrical communication with the base system controller, wherein the channel board electrically interrogates a plurality of transponder unites.
13. A system according to Claim 1 further comprising a plurality of channel boards in electrical communication with the base system controller, wherein each channel board electrically interrogates a corresponding transponder unit.
14. A system according to Claim 1, wherein the datalink between the transponder and the commercial establishment is conducted independent of interaction by the vehicle occupant.
15. A system according to Claim 1, wherein the billing discount unit is a membership card reader for receiving customer identification data stored on a membership card and for making purchases made by customers at the commercial establishment to be discounted.
16. A system according to Claim 15, wherein the membership card is a credit card having customer identification data stored on a magnetic data storage region disposed therein.
17. A system according to Claim 15, wherein the membership card is a data storage device having customer identification data stored on an optical data storage region disposed therein.
18. A system according to Claim 1, wherein the billing discount unit is a usage receipt output device in electrical communication with a printing output device for computing discounted value data and for creating a receipt indicating discounted value data.
19. A system according to Claim 1 further comprising a vehicle occupant- selectable input device disposed in a vehicle occupant-accessible location of the vehicle, the input device being operative to mark vehicle occupant-selected media message inquiries in the transponder and to store the mark as transponder usage data in the transponder.
20. A system according to Claim 19, wherein the input device is a wireless remote control device configured to transmit the media message inquiry signal to the transponder, the transponder stores the media message inquiry signal as transponder usage data in response to receipt of the media message inquiry signal.
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21. A system according to Claim 1 further comprising a host interface disposed in the base system controller for communicating with a host computer.
22. A system according to Claim 1 further comprising a remotely-located central database server in communication with the dispensing/billing base system via a remote network,
23. A system according to Claim 22, wherein the remote network is Internet and the central database server is configured to communicate with a plurality of base systems and a plurality of authorized users simultaneously via the Internet.
24. A system according to Claim 1 wherein the base system communications interface is a modem device for interfacing the base system with the remotely-located central database server via the remote network, the central database server being operative to store transponder usage data and customer identification data.
25. A system according to Claim 1 , wherein the transponder further comprises an expansion port for electrically connecting a plurality of extended feature modules.
26. A system according to Claim 1 , wherein the transponder further comprises an input auxiliary port for receiving electrical output signals from external communication devices, the auxiliary port being operative to relay the composite output signals to the graphical display unit.
27. A system according to Claim 26, wherein the communication devices are devices selected from the group consisting of Personal Digital Assistants, Mobile
Telephones, Pagers, and Mobile Computers.
28. A system according to Claim 1 wherein the remotely-located central database server further comprises a user account server having being operative to provide authorized users with account information and purchase goods and services.
29. A system according to Claim 1 , wherein the commercial establishment is a fuel service station.
30. A system according to Claim 29, wherein the dispensing/billing base system is a pump control mechanism configured to exchange data with the transponder.
31. A system according to Claim 1 , wherein the commercial establishment is a food service establishment.
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32. A system according to Claim 31, wherein the dispensing/billing base system is a food service billing control mechanism configured to exchange data with the transponder.
33. (Amended) A system for delivering a plurality of media messages to the occupants of a vehicle positionable adjacent a commercial establishment, the system comprising: a) a plurality of vehicle interior-attachable transponders programmed with customer identification data, each transponder including: i) a vehicle occupant-viewable graphical display unit for displaying a plurality of media messages visible to the vehicle occupants, ii) a transponder system controller for receiving media messages from the commercial establishment and for outputting the media messages to the graphical display unit, iii) a timer unit for measuring accumulated exposure to media messages by the vehicle occupant, and iv) a transponder communications port for creating a datalink between the transponder and the commercial establishment; b) a plurality of dispensing/billing base systems located at the commercial establishment for electrically interrogating the transponder and receiving customer identification data and transponder usage data in response, each base system including a billing discount unit operative to reduce cost of commercial establishment offerings based on detected cumulative operating time of the graphical display unit, a base system controller for controlling components of the base system, a base system communications interface for communicating with a remotely-located central database server via a remote network, and at least one communications channel board for sending media messages to the transponder; c) a remotely- located central database server in communication with the dispensing/billing base system via a remote network; and wherein viewing the media messages displayed on the graphical display unit allows the vehicle occupant to receive a discount/rebate on commercial establishment offerings via the billing discount unit, the datalink being
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established between the transponder and the base system so as to allow the base system to transmit media messages to the transponder while the transponder simultaneously transmits customer identification data and transponder usage data to the base system, the central database server providing a central location for the commercial establishment to retrieve media messages while storing customer identification data and transponder usage data.
34. (Amended) A system for delivering a plurality of media messages to the occupants of a vehicle positionable adjacent a commercial establishment, the system comprising: a) a vehicle interior-attachable transponder programmed with customer identification data, the transponder including: i) a vehicle occupant-viewable graphical display unit for displaying a plurality of media messages visible to the vehicle occupants, ii) a transponder system controller for receiving media messages from the commercial establishment and for outputting the media messages to the graphical display unit, and iii) a transponder communications port for creating a datalink between the transponder and the commercial establishment; b) a dispensing/billing base system located at the commercial establishment for electrically interrogating the transponder and receiving customer identification data and transponder usage data in response, the base system including a billing discount unit operative to reduce cost of commercial establishment offerings based on detected presence of transponder, a base system controller for controlling components of the base system, a base system communications interface for communicating with a remotely-located central database server via a remote network, and at least one communications channel board for sending media messages to the transponder; and wherein viewing the media messages displayed on the graphical display unit allows the vehicle occupant to receive a discount/rebate on commercial establishment offerings via the billing discount unit, the datalink being established between the transponder and the base system so as to allow the base
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system to detect the presence of the transponder on the vehicle while allowing the base system to transmit media messages to the transponder.
35. (Amended) A system for delivering a plurality of media messages to external observers of a vehicle positionable adjacent a commercial establishment, the system comprising: a) a vehicle interior-attachable transponder programmed with customer identification data, the transponder including: i) an external observable graphical display unit for displaying a plurality of media messages visible to an external observer, ii) a transponder system controller for receiving media messages from the commercial establishment and for outputting the media messages to the graphical display unit, and iii) a transponder communications port for creating a datalink between the transponder and the commercial establishment; b) a dispensing/billing base system located at the commercial establishment for electrically interrogating the transponder and receiving customer identification data and transponder usage data in response, the base system including a billing discount unit operative to reduce cost of commercial establishment offerings based on detected presence of the transponder, a base system controller for controlling components of the base system, a base system communications interface for communicating with a remotely-located central database server via a remote network, and at least one communications channel board for sending media messages to the transponder; and wherein displaying the media messages on the graphical display unit for observation by external observers allows the vehicle occupant to receive a discount rebate on commercial establishment offerings via the billing discount unit, the datalink being established between the transponder and the base system so as to allow the base system to detect the presence of the transponder on the vehicle while allowing the base system to transmit media messages to the transponder.
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36. A method of discounting the cost of goods and services to a customer for accumulated exposure to media messages in a vehicle, said method comprising the steps of: a) compiling a database of the customers and the respective interests of each customer who purchases goods and services from a commercial establishment; b) providing the customers with a vehicle transponder unit capable of displaying the media messages and storing transponder usage data, the transponder unit being programmed with customer identification data; c) measuring and recording the transponder usage data; d) electrically interrogating the transponder unit and receiving the customer identification data and the transponder usage data via the transponder datalink; e) reducing the cost of commercial establishment offerings based on a discount value computed from the transponder unit usage data.
37. The method of Claim 36, wherein step (a) the database is compiled by:
1) identifying potential products and services of interest for each customer;
2) generating a database of records for each customer, the records having contact information and the list of interests for each of the customers; and
3) assigning a unique customer identifier tag for each of the customers and records generated in the database.
38. The method of Claim 36, wherein the commercial establishment is a fuel service station.
39. The method of Claim 36, wherein the commercial establishment is a food service establishment.
40. The method of Claim 36, wherein the transponder unit is provided to the customers at no cost.
41. The method of Claim 36, wherein the media messages are selectively transmitted to the transponder based on the interests of the customer.
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42. The method of Claim 36, wherein the transponder usage data includes timer data recorded from measuring accumulated exposure to the media messages of the customer.
43. The method of Claim 42, wherein the transponder usage data further includes media messages inquiries recorded by the customer.
44. The method of Claim 43 , wherein step (c) further comprises the steps of:
1 ) recording media message inquiries in the transponder unit;
2) forwarding the media message inquiries to the corresponding sponsors of the media messages selected by the customer.
45. The method of Claim 42, wherein step (c) further comprises the step of recording the accumulated exposure to the media messages displayed by the transponder unit.
46. The method of Claim 36, wherein step (d) further comprises the steps of:
1) positioning the transponder unit adjacent a dispensing/billing base system located at a commercial establishment;
2) establishing a transponder datalink between the transponder unit and the base system; and
3) sending media messages to the transponder via the transponder datalink.
47. The method of Claim 36, wherein step (e) further comprises the steps of:
1) establishing a network datalink via a communications interface between the base system and a remotely-located central database; and
2) transmitting base system data to the central database and receiving media messages via the network datalink.
48. The method of Claim 36, wherein step (e) further comprises the step of assigning the discount value based on a cost per duration of accumulated media message exposure.
49. The method of Claim 36 further comprising the step of: f) outputting a usage discounted coupon to the customer for indicating the discount value computed from the transponder usage data.
50. The method of Claim 49 further comprising the step of:
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g) redeeming the coupon and reducing the cost of goods and services offered by the commercial establishment to the customer based on the discount value indicated on the coupon.
51. The method of Claim 49 further comprising the step of: h) providing the customer with a website account for redeeming the coupon and purchasing discounted goods and services offered on a website.
52. A method of discounting the cost of goods and services to a customer for installing a transponder unit in a vehicle, said method comprising the steps of: a) compiling a database of the customers and the respective interests of each customer who purchases goods and services from a commercial establishment; b) providing the customers with a vehicle transponder unit capable of displaying the media messages, the transponder unit being programmed with customer identification data; c) electrically interrogating the transponder unit and receiving the customer identification data via the transponder datalink; and d) reducing the cost of goods and services to the customer based on a discount value computed from the transponder unit usage data.
53. A method of discounting the cost of goods and services to a customer for accumulated exposure to advertising messages in a vehicle, said method comprising the steps of: a) compiling a database of the customers and the respective interests of each customer who purchases commercial establishment offerings; b) providing the customers with a vehicle transponder unit capable of displaying the media messages and storing transponder usage data, the transponder unit being programmed with customer identification data; c) measuring and recording the transponder usage data; d) electrically interrogating the transponder unit and receiving the customer identification data and the transponder usage data via the transponder datalink;
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e) reducing the cost of commercial establishment offerings to the customer based on a discount value computed from the transponder unit usage date; f) outputting a usage discounted coupon to the customer for indicating value of discount computed from the transponder usage data; g) redeeming the coupon and reducing the cost of commercial establishment offerings to the customer based on the value of the discount indicated on the coupon; and h) providing the customer with a website account for redeeming the coupon and purchasing discounted goods and services offered on a website.
54. A method of discounting commercial establishment offerings based on accumulated exposure to media messages in a vehicle, said method comprising the steps of: a) compiling a database of the customers and the respective interests of each customer who purchases offerings from a commercial establishment; b) providing the customers with a vehicle transponder unit capable of displaying the media messages and capable of storing transponder usage data, the transponder unit being programmed with customer identification data; c) providing the customers with a membership card programmable with customer identification data and capable of marking purchases made by the customer at the commercial establishment; d) measuring and recording the transponder usage data; e) electrically interrogating the transponder unit and receiving the customer identification data and the transponder usage data via the transponder datalink; f) reducing the cost of marked purchases made by the customer based on a discount value computed from the transponder unit usage data.
55. The method of Claim 54 further comprising the steps of: g) outputting a usage discounted coupon to the customer for indicating value of discount computed from the transponder usage data;
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h) redeeming the coupon and reducing the cost of commercial establishment offerings based on the value of discount indicated on the coupon; and i) providing the customer with a website account for redeeming the coupon and purchasing discounted commercial establishment offerings from an
Internet website.
56. A method of computing the value of discount allocated to a customer based on accumulated exposure to media messages in a vehicle, said method comprising the steps of: a) receiving a database record from a commercial establishment including customer identification data and transponder usage data; b) storing the database record in a central database server; c) compiling total media message exposure based on transponder usage data stored in the database record; d) retrieving a current media message exposure computation formula; e) calculating discount/rebate value based on the compiled media message exposure using the formula; f) updating the database record in the central database server with a computed discount/rebate value; and g) sending the discount/rebate value to the customer.
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STATEMENT UNDERARTICLE 19 (1)
Applicants have amended independent Claims 1, 33-36, and 53- 55.
The independent claims specifically recite a system for delivering media messages to a vehicle which includes a base system having a billing discount unit operative to reduce the cost of commercial establishment offerings based on accumulated exposure to media messages on the transponder by the vehicle occupants or simply the detected presence of the transponder. The methods disclosed herein recite the novel methods of discounting goods and services to customers based on exposure to such media messages. Advantageously, said systems and methods are novel for providing a system which encourages loyalty by vehicle occupants to particular commercial establishments by offering discounts/rebates to such customers for Installing the transponder in a vehicle and viewing media messages displayed
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thereon. A datalink is preferably established when the vehicle drives within the proximity of the commercial establishment, such as when the customer drives into a gas station and begins to fill up. The billing discount unit interprets transponder usage data and computes a discount/rebate to be applied to the customer's account.
Applicant respectfully submits that none of the references cited by the Authorized Officer disclose, or even suggest, such features. More particularly, and as understood, the Goodman et al. (a television advertising automated billing system), Agre et al. (a method and apparatus for performing position-and- preference-based service selection in a mobile telephone system) , Berstis (a method and apparatus for displaying real-time visual information on an automobile pervasive computing client), and Buss et al. (a location dependent information receiving device and method) references fail to mention any concept relating to a billing discount unit for reducing cost of commercial establishment offerings based upon transponder usage data.
Applicant believes that the Goodman and Berstis references do not disclose any billing discount units or any storage/transmission of transponder usage data which is read by the billing discount unit. While Goodman discloses a system for marking advertisements and further includes a billing computer, nothing in Goodman suggests the desirability to utilize transponders having customer identification data for issuing discounts/rebates on products specific to the commercial establishment. In reference to Berstis, even though Berstis discloses a system for displaying visual images on portable devices within a vehicle, there is no suggestion or desire to track usage data of the portable devices or to transmit such usage data to a billing discount unit for discounting commercial establishment offerings. Additionally, the Buss and Agre references merely disclose methods and systems for locating and generally communicating with devices via wireless datalinks yet do not suggest integration with a billing discount unit nor transponders having timers for measuring accumulated exposure.
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Applicants respectfully submit that none of the references, either individually or collectively, disclose a billing discount for reducing cost of commercial establishment offerings based upon transponder usage data. In this respect, it is respectfully submitted that each of the independent claims presented herewith clearly possess a distinguishable inventive step, and as such, their respective dependent claims should also.