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WO2002003168A2 - Systeme et procede de distribution de publicites sonores - Google Patents

Systeme et procede de distribution de publicites sonores Download PDF

Info

Publication number
WO2002003168A2
WO2002003168A2 PCT/US2001/020825 US0120825W WO0203168A2 WO 2002003168 A2 WO2002003168 A2 WO 2002003168A2 US 0120825 W US0120825 W US 0120825W WO 0203168 A2 WO0203168 A2 WO 0203168A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
audio
computer
broadcaster
advertising
Prior art date
Application number
PCT/US2001/020825
Other languages
English (en)
Other versions
WO2002003168A3 (fr
Inventor
Corky Coreson
Original Assignee
Corky Coreson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Corky Coreson filed Critical Corky Coreson
Priority to AU2001271674A priority Critical patent/AU2001271674A1/en
Publication of WO2002003168A2 publication Critical patent/WO2002003168A2/fr
Publication of WO2002003168A3 publication Critical patent/WO2002003168A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Definitions

  • This invention relates generally to audio advertisements, and more particularly
  • Audio advertisements such as radio spots, currently are distributed to the endpoints.
  • CDs disks
  • the radio spots are ordered by an advertiser or advertising agency,
  • a system and method for distributing audio advertisements are provided.
  • the system includes a recording studio
  • the database is
  • the system also includes
  • the audio advertisement may be broadcast via a broadcaster according to the
  • the audio advertisement may be a radio advertisement and the
  • the advertising server database may be any suitable advertising server database.
  • the advertising server database may be any suitable advertising server database.
  • the facility interface facility interface, a recording studio interface, and a broadcaster interface.
  • advertising storage facility interface is configured to receive an order for an
  • recording studio interface is configured to transmit an audio file based on the order
  • the advertising facility interface is
  • the audio data component may include a radio advertisement.
  • the data structure
  • the accounting data component may further include an accounting data component and/or a security code component.
  • the method typically includes storing an audio advertisement
  • the method also typically includes storing running instructions for the audio advertisement in the database.
  • the method typically includes downloading the audio advertisement and
  • the method also may include recording an
  • the recording studio computer through a computer network to the advertising server.
  • the method may include before recording the audio advertisement,
  • the method also may
  • the method includes receiving an order for an audio
  • the order contains a description of the audio
  • the method further includes recording an audio advertisement at a
  • remote recording studio storing the audio advertisement in a recording studio
  • the method further includes receiving running instructions
  • the method includes broadcasting the audio advertisement
  • Fig. 1 is a schematic view of an audio advertisement distribution system
  • Fig. 2 is a schematic view of an exemplary computer used in the system of Fig.
  • Fig. 3 is an outline view of a data structure according to one preferred
  • Fig. 4 is a schematic view of a software architecture according to one
  • Fig. 5 is a view of an advertiser order screen according to one embodiment of
  • Fig. 6 is a view of an advertisement storage facility screen according to one
  • Fig. 7 is a view of recording studio screen to one embodiment of the present
  • Fig. 8 is a view of a broadcaster screen according to one embodiment of the
  • Fig. 9 is a flowchart of a method according to one embodiment of the present
  • Fig. 10 is a flowchart of a method according to another embodiment of the
  • an audio advertisement distribution system Referring initially to Fig. 1, an audio advertisement distribution system
  • System 10 typically includes an advertiser 12, a recording studio 14, an audio
  • advertisement storage facility 16 also referred to as an advertisement "vault" 16, all
  • System 10 also typically
  • radio station 20a includes one or more broadcasters 20, such as radio station 20a, telephone advertising
  • Advertiser 12 may be virtually any commercial, nonprofit, or other entity
  • Advertiser 12 also may be an advertising agency placing an advertisement.
  • Advertiser 12 typically includes an advertiser computer 22 linked to computer
  • advertiser computer 22 is typically a personal
  • CPU central processing unit
  • a mass storage device 42 such as a hard drive, CD ROM drive, tape drive,
  • Memory 44 is also linked to the communications bus 40.
  • Memory 44 is also linked to the communications bus 40.
  • RAM random access memory
  • ROM read only memory
  • ROM 48 typically includes a basic input output system (BIOS) 50, which is
  • Advertiser computer 22 also typically is linked to several input and output
  • Communications bus 40 is linked to a speaker
  • Computer 22 may include a keyboard 60 and mouse 62 coupled to the communications bus 40 by a serial port 64.
  • a serial port 64 may be used to connect to the communications bus 40.
  • a parallel port or other interface may be used
  • Computer 22 also typically includes a display 66 coupled to communications bus
  • computer 22 also typically includes a modem 70
  • Modem 70 typically is an ISDN or telephone line modem, but
  • modem configured to transmit data between computer 22 and computer network 18.
  • user computer 80d typically are constructed similarly to computer 22, and will not
  • Recording studio 14 typically includes a sound source 24, such as a musical
  • sound source 24 may be an electronic instrument, prerecorded
  • source 24 typically is sensed by microphone 26 and processed by audio amplifier 28.
  • audio amplifier 28 is linked to recording studio computer 30 via line in/out
  • the audio signal from the microphone is passed to recording studio
  • the audio file 72 typically is compressed and stored on mass storage device
  • recording studio computer 30 is configured to transfer the audio file
  • the audio file is uncompressed for playback.
  • the audio file is uncompressed for playback.
  • ftp file transfer protocol
  • http hypertext transfer protocol
  • Advertising storage facility 16 typically includes an advertising server 32 linked
  • Advertising database 34 includes a plurality
  • database objects 36 also referred to as advertising records 36 and advertising data
  • advertising data structure 36 typically includes an
  • Order data 76, 76, and 78.
  • 71 typically includes a name 71a and a description 71b of the advertisement. Audio
  • data 72 typically is an audio data file, such as a file in the standardized .wav, .sng,
  • Audio data 72 alternatively
  • receiver devices 80 typically one of receiver devices 80, such as radio 80a, land-line telephone 80b,
  • wireless telephone 80c personal computer 80d, or portable data assistant (PDA) 80e.
  • PDA portable data assistant
  • the content of audio data 72 typically is an audio advertisement.
  • the content of audio data 72 typically is an audio advertisement.
  • a video data component (not shown) may be included in
  • advertising record 36 may include audio and visual portions.
  • Scheduling data 74 typically includes running instructions to instruct
  • scheduling data 74 may include the frequency 74a, time 74b, days of the
  • Accounting data 76 typically includes a presentation history for a particular
  • advertisement including the broadcaster 76a, date and time 76b, and fee 76c
  • Security codes 78 typically are used to prevent unauthorized access to audio
  • Security codes 78 may include an
  • administrative code 78a enables an administrator to access all aspects of
  • advertiser code 78b enables an advertiser to access audio data
  • broadcaster to access audio data 72 and scheduling data 74.
  • Computer network 18 typically is the Internet, although virtually any computer
  • LAN Local Area Network
  • Wideband Wideband
  • WAN Wide Area Network
  • Radio station 20a typically includes a radio station computer 82, which
  • Radio station computer 82 typically is constructed similarly to advertiser computer 22. Radio station computer 82
  • scheduling data 74 from advertising server 32, typically via broadcaster interface 100,
  • Radio station computer 82 is coupled to audio amplification system
  • Radio station 84 typically via a connection such as line in/out connection 56.
  • Radio station 84 typically via a connection such as line in/out connection 56.
  • computer 82 is configured to output an audio signal from audio file 72 to audio
  • the audio signal is sent to broadcast antenna 86, where it is broadcast over the airwaves at a preselected radio frequency, for eventual reception by
  • Audio advertisement 72 also may be broadcast via telephone advertising server
  • Telephone advertising server 20b typically includes a voice recognition unit
  • VRU configured to download audio advertisement 72 and running instructions 74
  • telephone 80b or wireless telephone 80c placed through telephone network 88.
  • Telephone advertising server 20b is also configured to answer an incoming telephone
  • the NRU may be
  • the telephone advertising server is configured to present the
  • Audio advertisement 72 may also be broadcast via web server 20c.
  • Web server 20c Web server
  • 20c is typically configured to download and store audio advertisement 72 and running
  • the web server is configured to serve various web
  • the web pages are typically encoded in the hypertext markup language (html)
  • the web server is
  • running instructions 74 may include demographic or other information on the target audience, or associated web
  • the web page may contain a link to an audio advertisement on
  • system 10 further includes a software communication
  • system 92 having an advertiser interface 94 configured to run on advertiser computer
  • an advertising storage facility interface 96 configured to run on advertising server
  • a recording studio interface 98 configured to run on recording studio computer 30,
  • a broadcaster interface 100 configured to run on broadcasting computer 82.
  • an order 71 including an advertisement description 71b, as well as running instructions
  • the audio file 72 is sent to recording studio computer 30, as described above.
  • the audio file 72 is sent
  • Audio file 72 and running instructions 74 are sent from advertising storage facility
  • Broadcaster interface 100 stores the file 72 on broadcaster computer or
  • accounting information 76 related to the advertisement is sent from
  • FIG. 5 an advertiser order screen 102 of advertiser interface 94 is shown.
  • Advertiser order screen 102 typically includes an advertisement name entry field 104
  • Advertiser order screen 102 also typically includes a description entry field 106 into
  • Advertiser order screen 102 also includes data entry fields 106 for entering
  • screen 102 includes a frequency data entry field
  • Screen 102 also includes a data entry field 110 into
  • Screen 102 also includes a time entry field 112 into which an
  • advertiser may enter a time range 74c during which the advertisement is to be
  • screen 102 may also include a date entry field 114 into which
  • an advertiser may enter dates 74b during which the advertisement is to be run.
  • the advertiser 12 presses submit order selector 116 to send the ad name, description,
  • Advertising storage facility screen 118 typically
  • an order selection pane 122 configured to display a list of orders 124.
  • An operator at the advertising storage facility may select a selected order 126 from the list.
  • Advertisement name 71a appears in advertisement name pane 128, description 71b
  • running instructions 74 appear in running
  • the operator of the advertising storage facility screen 118 may send the name
  • the destination recording studio indicated at 134 by selecting send button 136.
  • the destination recording studio indicated at 134 by selecting send button 136.
  • the advertising storage facility may send the file 72 and running instructions 74 to a
  • destination broadcaster may be selected via selector 146.
  • Such accounting information may be
  • a recording studio screen 150 of recording studio interface 98 is
  • Recording studio screen 150 typically includes an order selection pane 152
  • Advertisement name pane 158 contains the advertisement name 71a for the selected
  • Description pane 160 contains the description 71b for the
  • Screen 150 also includes an audio file display pane 162 containing a graphical representation of an audio signal 164 from audio file 72. Screen 150 also includes an audio file display pane 162 containing a graphical representation of an audio signal 164 from audio file 72. Screen 150 also
  • the controls includes audio controls for recording and playback of audio file 72.
  • the controls include audio controls for recording and playback of audio file 72.
  • a source or input selector 166 configured to allow a recording
  • control 168 fast forward control 170, play control 172, stop control 174 and record
  • control 176 Using the controls, the recording engineer typically records an audio file
  • the recording engineer may select send button 178 to
  • a broadcaster interface screen 180 of broadcaster interface 100 is
  • Broadcaster interface screen 180 typically includes an advertisement selection
  • pane 182 containing a list 184 of names 71a, running instructions 74, and audio files
  • the broadcaster may
  • the broadcaster may select button 192.
  • the new advertisement will be
  • Advertisement presentation history pane 194 typically includes a list 196 of
  • the broadcaster may select send button 198.
  • accounting data 76 for each advertisement periodically may be sent automatically from broadcaster interface 100 to advertising storage facility interface
  • the advertisement storage facility and the advertiser may be billed, based on the
  • particular advertisement may be received from radio stations 20a, telephone
  • advertising servers 20b and web servers 20c.
  • FIG. 9 shows a method 200 of distributing audio
  • the method typically includes storing an audio advertisement in a database
  • the method includes storing running
  • the method includes
  • method further may include recording an audio advertisement at a recording studio
  • the method may also include, after downloading,
  • advertisement is a radio advertisement and broadcasting the advertisement is
  • the advertisement may be a web
  • audio advertisement broadcast and broadcasting the advertisement may be
  • the advertisement may be a telephone
  • the method typically
  • the method includes storing the audio advertisement in a recording
  • the method includes compressing the
  • the method includes downloading
  • the method includes receiving running instructions concerning the
  • the method includes storing the audio
  • the method includes, in response to a request from a
  • the method includes broadcasting the audio advertisement according to the running

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système et un procédé de distribution de publicités sonores. Le système selon l'invention comprend généralement un ordinateur de studio d'enregistrement configuré pour stocker une publicité sonore et un serveur de publicités sonores configuré pour télécharger la publicité sonore depuis l'ordinateur de studio d'enregistrement et pour stocker la publicité sonore dans une base de données associée. La base de données est configurée pour stocker des données de programmation associées à la publicité. Le système comprend également un ordinateur de radiodiffusion configuré pour télécharger la publicité sonore et les données de programmation associées depuis le serveur de publicités sonores de sorte que la publicité sonore puisse être radiodiffusée via un radiodiffuseur conformément aux données de programmation. La publicité sonore peut être une publicité radiophonique et le radiodiffuseur peut être une station de radio. La base de données du serveur de publicités peut en outre être configurée pour stocker des données comptables et/ou un code de sécurité associé au fichier sonore.
PCT/US2001/020825 2000-06-30 2001-06-29 Systeme et procede de distribution de publicites sonores WO2002003168A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001271674A AU2001271674A1 (en) 2000-06-30 2001-06-29 Audio advertisement distribution system and method

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US60827700A 2000-06-30 2000-06-30
US09/608,277 2000-06-30

Publications (2)

Publication Number Publication Date
WO2002003168A2 true WO2002003168A2 (fr) 2002-01-10
WO2002003168A3 WO2002003168A3 (fr) 2002-05-23

Family

ID=24435769

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/020825 WO2002003168A2 (fr) 2000-06-30 2001-06-29 Systeme et procede de distribution de publicites sonores

Country Status (2)

Country Link
AU (1) AU2001271674A1 (fr)
WO (1) WO2002003168A2 (fr)

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5768539A (en) * 1994-05-27 1998-06-16 Bell Atlantic Network Services, Inc. Downloading applications software through a broadcast channel
US5854897A (en) * 1996-12-27 1998-12-29 Quantum Systems, Inc. Network communications marketing system
US6119098A (en) * 1997-10-14 2000-09-12 Patrice D. Guyot System and method for targeting and distributing advertisements over a distributed network

Also Published As

Publication number Publication date
WO2002003168A3 (fr) 2002-05-23
AU2001271674A1 (en) 2002-01-14

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