WO2002051285A1

WO2002051285A1 - Mascara selecting method, mascara selecting system, and mascara counseling tool

Info

Publication number: WO2002051285A1
Application number: PCT/JP2001/011367
Authority: WO
Inventors: Shun Takahashi; Fumie Morohoshi; Hideki Takahashi
Original assignee: Shiseido Company, Ltd.
Priority date: 2000-12-26
Filing date: 2001-12-25
Publication date: 2002-07-04
Also published as: EP1346662A1; DE60118606T2; JPWO2002051285A1; DE60118606D1; US7123753B2; KR20030079932A; EP1346662B1; US20040050400A1; JP3857648B2; KR100856169B1; TWI221404B; EP1346662A4

Abstract

A customer can adequately and quickly select a mascara that gives the customer a feeling of satisfaction while a seller is counseling the customer in a shop. A method for selecting a mascara comprises a first measurement step of measuring a eyelash state of a customer and a selection step of selecting a mascara on the basis of the results of the measurement made at the first measurement step. The method further comprises a grasp step of grasping the liking of the customer for eyelashes, between the first measurement step and the selection step. At the selection step,a mascara is selected according to the results of the measurement obtained at the first measurement step and the liking of the customer obtained by the grasp step.

Description

Description Mascara selection method, mascara selection system and mascara counseling tool

The present invention relates to a mascara selection method, a mascara selection system, and a mascara counseling tool, and in particular, a mascara selection method suitable for selecting a mascara while a salesperson performs counseling to a customer at a store. Mascara selection system and mascara counseling tool. Background art

For example, when a customer purchases mascara, there is a form (so-called face-to-face selection) in which the customer decides which mascara to purchase while receiving counseling from a sales representative at a store. In this case, the sales staff listens to the customer's desired eyelash condition and selects and sells a mascara that meets the customer's wishes.

By the way, the usability of mascara is greatly affected by the condition of the eyelashes (dark, thin, long, short, etc.). Therefore, if the salesperson does not accurately judge the condition of the eyelashes of the customer, it may not be possible to accurately select mascara that satisfies the customer. In particular, when selecting mascara giving top priority to the wishes of the customer, it is not always possible to accurately select mascara that satisfies the customer.

However, conventionally, the condition of the eyelashes of the customer has not been examined, and therefore, the selection of the mascara in consideration of the condition of the eyelashes of the customer has not been performed. For this reason, there was a problem that it was not possible to accurately select mascara, and it was not possible to accurately select mascara that satisfied the customer.

In addition, when a salesperson selects mascara based on the condition of the eyelashes of the customer and the customer's wish, it is difficult for the salesperson to memorize all the characteristics of the mascara, and there is a manual that shows the characteristics of the mascara. However, it is complicated to select mascara while referring to the manual, and it is not possible to select mascara quickly. There were also problems. Disclosure of the invention

The present invention has been made in view of the above points, and an object of the present invention is to provide a mascara selection method, a mascara selection system, and a mascara counseling tool capable of accurately and quickly selecting a mascara satisfied by a customer. I do.

In order to achieve this object, the method of selecting mascara according to the present invention comprises selecting a mascara based on a first measurement procedure for measuring the eyelash condition of a customer and a measurement result obtained by the first measurement procedure. And a selection procedure.

According to the above invention, a mascara suitable for the eyelash state is previously examined and set for each eyelash state (sub-eyelash state), and then the mascara is selected by the above procedure. It is possible to select a mascara that is suitable for the eyelash condition of the customer and that can achieve the eyelash condition that can satisfy the customer.

The method for selecting mascara according to the present invention further includes a grasping step for grasping a customer's desire for eyelashes during the first measuring step and the selecting step. In the selection procedure, mascara is selected based on the measurement result obtained by the first measurement measurement procedure and the customer's request obtained by the grasp procedure.

According to the above invention, a mascara that is suitable for the eyelash condition of the customer and that can achieve the eyelash condition desired by the customer can be more accurately selected.

Further, the method of selecting mascara according to the present invention is characterized in that, in the method of selecting mascara, the eyelash state of the customer is measured using a measuring device in the first measurement procedure.

According to the above invention, when measuring the eyelash state of the customer by the first measurement procedure, the eyelash state of the customer can be objectively known without including a subjective judgment in the measurement result.

Further, in the method for selecting a mascara according to the present invention, in the above-described method for selecting a mascara, after applying the mascara selected in the selection procedure to the eyelashes of the customer, the eyelash state of the customer after the application is measured using a measuring device. Perform a second measurement procedure And features.

According to the above invention, after the selected mascara is actually applied, the eyelash condition of the customer is measured, so that a mascara that is suitable for the eyelash condition of the customer and that can realize the eyelash condition that can satisfy the customer is provided by: It can be selected accurately.

Further, in the method for selecting a mascara according to the present invention, in the method for selecting a mascara, when measuring the eyelash state in the first measurement procedure and the second measurement procedure, the eyelash is measured using an imaging device. And measuring the state of the eyelashes based on the captured image.

According to the above invention, when measuring the state of the eyelashes, the state of the eyelashes is measured based on the image of the eyelashes captured by the imaging device, so that the state of the eyelashes can be quantitatively measured. Therefore, it is easy to judge the eyelash condition of the customer, and it is possible to appropriately select a mascara suitable for the eyelash condition of the customer and capable of realizing the eyelash condition that can satisfy the customer.

Further, the mascara selection system according to the present invention is a mascara selection system for selecting a mascara that realizes an eyelash state desired by a customer, wherein the mascara is applied before the mascara is applied and after the mascara is applied. An imaging device configured to be able to image both eyelashes of the eyelashes; measuring means for quantitatively measuring the eyelash state of the imaged eyelashes based on an image captured by the imaging device; A database in which mass information relating the eyelash state and the eyelash state after application are stored, an input device for inputting the eyelash state desired by the customer, and a mascara application obtained by the measuring means A mascara corresponding to the customer's request based on the eyelash state of the customer and the eyelash state desired by the customer input from the input device. And a display means for displaying at least the image of the eyelashes of the customer imaged by the imaging device and the mascara searched by the search means.

According to the invention described above, when measuring the eyelash state, the eyelash state is quantitatively measured based on the eyelash image captured by the imaging device. Therefore, when selecting mascara, the customer's eyelash state is accurately evaluated. Masks that are suitable for the eyelash condition of the customer and that can achieve the eyelash condition that satisfies the customer's wishes and obtains customer satisfaction. Can be selected accurately.

In addition, since the database stores mascara information in which the eyelash state before application and the eyelash state after application are stored for each mascara, the search means selects mascara that meets the customer's wishes. According to the eyelash condition of the customer before application of the mascara obtained by the measuring means and the eyelash condition desired by the customer input from the input device, mascara corresponding to the customer's wish can be easily and quickly selected.

Further, the display means displays at least the image of the eyelashes of the customer captured by the imaging device and the mascara searched by the search means, so that the customer can select the mascara while looking at the display means.

Further, in the mascara selection system according to the present invention, in the mascara selection system, the eyelash condition of the customer before applying the mascara measured by the measuring means is classified according to a predetermined system. Means is provided, and the mascara information stored in the database is information in which the mascara and the state of the eyelashes after application are associated for each classification result.

According to the above invention, the eyelash state of the customer before applying the mascara is classified by the classification means according to a predetermined system, and the database stores the mascara information for each classification result as the mascara and the eyelash state after application. Since the information is stored as the associated information, it becomes possible to easily perform a process of selecting a mascara corresponding to the customer's request by the search means.

Further, the mascara counseling tool according to the present invention is a map display of a plurality of eyelash states and an eyelash state when a plurality of predetermined masses are applied to each of the eyelash states.

According to the above invention, the eyelash state desired by the customer from the eyelash state pattern when the customer applies a plurality of predetermined mascaras indicated for his own eyelash state using the mascara counseling tool By selecting a mascara to obtain an eyelash, it is possible to select a mascara suitable for a customer's eyelash condition and realizing a customer's eyelash condition by a simple procedure. BRIEF DESCRIPTION OF THE FIGURES FIG. 1 is a configuration diagram of a mascara selection system according to one embodiment of the present invention. FIG. 2 is a flowchart illustrating a mascara selection process to which the mascara selection method according to the first embodiment of the present invention is applied.

FIG. 3 is a flowchart showing a measurement process of the eyelash state before application. FIG. 4 is a flowchart showing the input processing of the customer desired information.

FIG. 5 is a flowchart showing the mascara selection process.

FIG. 6 is a flowchart showing a measurement process of the eyelash state after application. FIG. 7 is a diagram for explaining classification of eyelash states before applying mascara. FIG. 8 is a diagram for explaining the mascara selection process.

FIG. 9 is a diagram showing an example of eyelashes before applying mascara.

FIG. 10 is a diagram showing an example of eyelashes after applying mascara.

FIG. 11 is a diagram for explaining a specific method of measuring the eyelash state in the mascara selection method.

FIG. 12 is a mascara counseling sheet that displays a map of eyelash states when a plurality of predetermined mascaras are applied for each of the eyelash states.

FIG. 13 is a graph showing the results of measuring the curl angle.

FIG. 14 is a mascara map for each eyelash type showing a mass force that can obtain a suitable eyelash state after application according to the eyelash state. BEST MODE FOR CARRYING OUT THE INVENTION

An embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a hardware configuration diagram showing a mascara selection system for mascara according to one embodiment of the invention (hereinafter, referred to as a first embodiment). This mascara selection system is installed, for example, at a cosmetics sales corner of a department store, and is used when selling mascara to customer 1.

As shown in the figure, the mascara selection system is composed of a central processing unit 11, an input device 12, a display device 13, a storage device 14, an image processing device 15, a camera 16 and the like. I have. The storage device 14 stores various processing programs to be described later, and the central processing unit 11 executes the processing programs to execute mascara processing. Performs various processes required for selection of The central processing unit 11 controls the connected input device 12, display device 13, storage device 14, image processing device 15, and camera 16 as a whole.

The input device 12 is, for example, a keyboard, and is used for inputting various data necessary for the selection process. The display device 13 is, for example, a CRT, and displays a mascara selection result obtained by performing the selection process, an image of the eyelashes 2 of the customer 1 captured by the camera 16, and the like.

The storage device 14 stores the above-mentioned various processing programs, a mascara information database 14 A for storing mascara data described later, a sample information database 14 B for storing sample information, and personal information. It has a personal information database 14 C that stores In the following description, the database is abbreviated as DB.

Further, the camera 16 is configured to be able to image the eyelash state of the customer 1. The image of the eyelash state of the customer 1 captured by the camera 16 is subjected to image processing in the image processing device 15. Specifically, the image captured by the camera 16 is a screen in which the eyelashes 2 are binarized by the image processing device 15. Although not shown in FIG. 1, it is also possible to provide a printer output means for printing the selection result.

Subsequently, a mascara selection process of the mascara selection system having the above system configuration will be described.

When the mascara selection system is started, the central processing unit 11 executes a main program for selecting a mascara stored in the storage device 14. FIG. 2 is a flowchart showing a main program for performing mascara selection processing. When the main program shown in the figure is started, first, in step 10 (in the figure, the step is abbreviated as S), the eyelash condition of the customer 1 is measured before applying mascara to the eyelashes 2. And classify the eyelashes 2 of the customer 1 based on the measurement results (first measurement procedure).

FIG. 3 shows a specific process of the quantitative measurement of the eyelash state performed in step 10. The quantitative measurement process of the eyelash state shown in FIG. 3 is stored in the storage device 14 as a subprogram, and is called and executed in the process of step 10. It is what is done.

When the quantitative measurement of the eyelash state shown in FIG. 3 is started, first, in step 20, an image input process of the eyelash 2 of the customer 1 is performed. In this image input processing, the central processing unit 11 activates the camera 16 to image the eyelashes 2 of the customer 1. At this time, the camera 16 captures an image of the entire eyelash 2 in a plan view. In the first embodiment, the eyelashes are excluded from the measurement items. However, when the curl angle of the eyelashes 2 (the angle indicated by the arrow 0 in FIG. 1) is obtained, an image of the eyelashes 2 in a side view is also taken.

In the following step 21, the image screen captured by the camera 16 is sent to the image processing device 15, and image processing is performed. Specifically, the captured image of the eyelashes 2 is binarized, and smoothing processing and noise removal processing are performed as necessary. FIG. 9 shows an image (binary image) of the eyelashes 2 that have been binarized.

When the process of step 21 is completed and a binary image of the eyelashes 2 is generated, subsequently, in step 22, a process of calculating the entire area of the eyelashes 2 is performed. In the process of calculating the total area, the number of black pixels (the number of pixels) in the binary image of the eyelashes 2 is calculated, and the number is multiplied by the area corresponding to one pixel. After the total area of the eyelashes 2 is calculated in step 22, in step 23, a line image is extracted from the binary image of the eyelashes 2. FIG. 11 is a diagram for explaining a line image extraction process.

As shown in FIG. 11A, in the first embodiment, a line-shaped imaging region is extracted from a binary image of the eyelashes 2 in a direction orthogonal to a direction in which the eyelashes 2 extend. FIG. 11 (B) shows the extracted linear image. In the example shown in the figure, an example is shown in which a line image between 115 and 107 pixels is extracted from a hairline.

After the line image is extracted in step 23 as described above, the number of eyelashes 2 is calculated in step 24 by squaring the line image. The number of eyelashes 2 can be obtained by tracing the line image shown in FIG. 11 (B), for example, in the direction of arrow X in the figure, and determining the number of positions where pixels switch from white to black.

In the following step 25, the thickness of the eyelashes 2 (the average width of one eyelash) is calculated by analyzing the line-shaped image similarly extracted in the step 23. Concrete performance As a calculation method, first, the number of black pixels of the line image shown in FIG. 11 (B) is counted, and the area of one pixel is multiplied by the number of black pixels to obtain the area of the eyelashes 2 in the line image.

Next, the obtained area is divided by the number of eyelashes 2 obtained in step 24. Thereby, the average area of one eyelash 2 is obtained. As described above, in the first embodiment, the thickness of the line-shaped image is 8 pixels (115 pixels-107 pixels = 8 pixels). Therefore, the average area of one eyelash 2 obtained as described above is divided by 8 pixels. Thus, the average width (thickness) of one eyelash 2 is obtained. At this time, if necessary, a unit conversion may be performed to add a process in millimeter units.

In the following description, the total area of the eyelashes 2 obtained in step 22, the number of eyelashes 2 obtained in step 24, and the number of eyelashes 2 obtained in step 25, which are information indicating the eyelash state of customer 1. The average width of one eyelash 2 is referred to as eyelash measurement information.

When the eyelash measurement information is obtained in Steps 20 to 25 as described above, in the following Step 26, the eyelash 2 of the customer 1 is classified based on the eyelash measurement information. This classification process is performed using a map as shown in Fig. 7, which unifies and organizes the information included in the eyelash measurement information. A map is a list consisting of multiple classification items (items) such as total area and number of units that make up the system.

Specifically, with respect to the total area of the eyelashes 2 obtained in step 22, if the total area of the eyelashes 2 of the customer 1 is smaller than the area S based on the predetermined value S, ". Conversely, if the total area of the eyelashes 2 of the customer 1 is equal to or larger than the area S, it is classified as "Kore."

Similarly, regarding the number of eyelashes 2 obtained in step 24, if the number of eyelashes 2 of customer 1 is less than N, it is classified as “low”, and conversely, the number of eyelashes 2 of customer 1 is reduced. If the number is more than N, it is classified as “many”. In this way, the classification process is performed for each information item included in the eyelash measurement information.

In the example shown in FIG. 7, only one threshold value is determined for each item, and classification is performed only based on whether the value is larger or smaller than this value. The present invention is not limited to this, and a configuration for performing more detailed classification may be adopted. When the above-mentioned classification process of the eyelashes 2 is completed, in the following step 27, the classification information obtained in step 26 is added to the bare eyelash measurement information, and then this information is stored in the personal information DB 14 C of the storage device 14. Then, in step 28, the display device 13 displays the image of the eyelashes 2 of the customer 1, the eyelash measurement information, and the classification. By performing the above processing, the processing of step 10 in FIG. 2 ends.

In the first embodiment, in step 10 described above, a measuring device for processing the input image from the camera was used. However, the present invention is not limited to this, and a skilled person measures the eyelash state by a sensory evaluation based on visual perception. May be.

When the processing of step 10 is completed, subsequently, in step 11, input processing of the eyelash state desired by the customer 1 is performed (understanding procedure). FIG. 4 shows a specific input process performed in step 11. The desired eyelash input process shown in FIG. 4 is stored in the storage device 14 as a subprogram, and is called and executed in the process of step 11.

When the desired eyelash input processing shown in FIG. 4 is started, first, in step 30, input processing of customer desired information is performed. Here, the customer request information is information on the eyelash condition (for example, “natural feeling”) desired by customer 1 that was heard from customer 1 through an interview in advance.

When the customer desired information is input in step 30, the central processing unit 11 searches the sample information DB14B for a sample image corresponding to the customer desired information. The sample information DB 14 B contains images of eyelashes corresponding to various items that are assumed to be input as customer desired information (for example, “natural feeling”, “volume feeling”, “cute”, etc.). The screen is stored. Therefore, in step 31, based on the customer desired information of customer 1 input in step 30, an image screen that best matches the customer desired information is searched from sample information DB 14 B.

In the subsequent step 32, the image of the eyelashes 2 of the customer 1 captured in step 20 of FIG. 3 is image-processed based on the sample image searched in step 31. Specifically, the image of the eyelashes 2 of the customer 1 and the sample image searched in step 31 are synthesized and displayed on the display device 13. As a result, customer 1 displays 1 3 By looking at the image displayed in, it is possible to visually determine whether or not the user has the desired eyelash state.

That is, the customer desire information input in step 30 is based on the imagination of the customer 1 and does not necessarily express the customer 1's desire for the eyelashes 2 objectively. However, by performing step 32, the customer 1 can objectively judge the desired eyelash state by looking at the image displayed on the display device 13.

In the following step 33, an input is made as to whether or not the image displayed on the display device 13 is suitable for the customer 1. If the displayed image is not the one desired by the customer 1 (in the case of NO), the process returns to step 30 and repeats the processes of steps 30 to 33 described above. The processing of steps 30 to 33 is performed until the displayed image is the one desired by the customer 1.

Then, in step 33, when the customer 1 determines that the displayed image is the one desired by the customer 1, the process proceeds to the step 34, where the customer 1 objectively desires the state of the eyelashes. The customer's desired information determined to be present and, if necessary, an image or the like that meets the customer's wish are stored in the storage device 14. By performing the above processing, the processing of step 11 in FIG. 2 ends.

When the processing in step 11 is completed, subsequently, in step 12, a process of selecting a mascara suitable for the information desired by the customer is performed (selection procedure). FIG. 5 shows a specific process of the mascara selection process performed in step 12. The mascara selection process shown in FIG. 5 is also stored in the storage device 14 as a subprogram, and is called and executed in the process of step 12.

When the mascara selection process shown in Fig. 5 is started, first, in step 40, the eyelash measurement information of the eyelash 2 of the customer 1 stored in step 27 (see Fig. 3) is read from the personal information DB 14C. At the same time, the customer desired information of customer 1 stored in step 34 (see FIG. 4) is read from the storage device 14.

In the following step 41, based on the eyelash measurement information and the customer's desired information read in step 40, a mascara suitable for the information is searched from the mascara information DB 14A. As shown in Fig. 8, the mascara information DB14A The result, mascara, and the state of the eyelashes after application are associated and stored as a map. From the map shown in the figure, it can be seen that, for example, when “Mascara” is applied to eyelashes classified as “Light”, the eyelashes after application are finished in a “natural” feeling.

In step 41, first, the central processing unit 11 specifies the classification (classification result) of the map in FIG. 8 from the classification attached to the eyelash measurement information read in step 40. Subsequently, the central processing unit 11 searches for a state of the applied eyelash that matches or is similar to the information desired by the customer, and specifies a mascara corresponding to the searched state of the applied eyelash. Specifically, the eyelash measurement information If the eyelashes 2 of the customer 1 are classified as “light” from the classification attached to, and the customer's desired information is “calm”, the central processing unit 11 classifies the map shown in Fig. 8. Identify “light” from the section. Subsequently, the central processing unit 11 searches whether or not “calm” exists in the item of the eyelash state after application in the map shown in FIG.

In the map shown in FIG. 8, “calm” is present in the item of the eyelash state after application, and subsequently, the central processing unit 11 selects a mascara corresponding to “calm” from the mascara item. Therefore, in the above example, the central processing unit 11 selects “Mascara C”. The mascara selected in this way conforms to customer 1's eyelash condition and customer 1's desired customer information.

As described above, when the mascara matching the eyelash condition of customer 1 and the customer's desired information of customer 1 is selected by the processing of steps 40 and 41, central processing unit 11 displays the search result on display device 13 To be displayed. By performing the above processing, the processing of step 12 in FIG. 2 ends.

When the processing of step 12 is completed, subsequently, in step 13, the selected mascara is actually used (applied) by the customer 1, and the finish processing after use is performed (second processing). Measuring means). FIG. 6 shows the finish confirmation processing after use performed in step 13. The mascara selection process shown in FIG. 6 is also stored in the storage device 14 as a subprogram, and is called and executed in the process of step 13. Before the process shown in FIG. 6 is started, the customer 1 has the eyelashes 2 applied with the mascara selected in step 12 in advance. FIG. 10 is a diagram showing an example of the eyelashes 2 after applying mascara. When the application of the mascara to the eyelashes 2 of the customer 1 is completed, a quantitative measurement for the eyelashes 2 is performed.

The quantitative measurement of the eyelashes 2 after the application of the mascara shown in FIG. 6 is performed in substantially the same manner as the quantitative measurement of the eyelashes 2 before the application of the mascara performed in step 10. That is, the processing of steps 50 to 55 shown in FIG. 6 is the same as the processing of steps 20 to 25 in FIG. Therefore, the description of the processing in steps 50 to 55 will be omitted.

In step 56, the image of the eyelashes 2 of the customer 1 captured in step 50 is displayed on the display device 13. Along with this eyelash image, the total area of the eyelashes 2 obtained in step 52, the number of eyelashes 2 after application obtained in step 54, and one eyelash after application obtained in step 55 The average width of the eyelashes 2 is also displayed on the display device 13 together. By performing the above processing, the processing of step 13 in FIG. 2 ends.

As described above, in the first embodiment, the condition of the eyelashes 2 of the customer 1 is quantitatively measured, and mascara is selected based on the measurement result. Also, the state of eyelashes (customer desired information) desired by the customer 1 can be determined while looking at the image displayed on the display device 13, so that the desired customer information is objective.

For this reason, since mascara is selected based on objective measurement results of eyelashes 2 and customer-desired information, mascara that is suitable for the eyelash condition of customer 1 and that can achieve the eyelash condition desired by the customer is accurately selected. be able to. Further, in the first embodiment, the selected mascara is applied to the eyelashes 2 of the customer 1, and the eyelash state of the customer 1 after the application is quantitatively measured. For this reason, it is possible to objectively determine whether the selected mascara fulfills the wishes of Customer 1.

Further, in the first embodiment, the eyelash condition of the customer 1 before applying the mascara is classified into a predetermined classification, and the mascara information DB 14 A includes the eyelash condition (classification) before application for each mascara, and the post-application eyelash condition. It is configured to store mascara information that is associated with eyelash states. For this reason, in step 1 and 2, select a mascara that meets the wishes of customer 1. In this case, it is possible to easily and quickly select a mascara corresponding to the customer's request. Next, a modified example of the first embodiment will be described.

In the modification, a mascara counseling sheet shown in FIG. 12 is used as a mascara counseling tool. The mascara counseling sheet is a map display of a plurality of eyelash states and an eyelash state when a plurality of predetermined lashes are applied for each eyelash state. As a mascara counseling tool, it is also possible to use a form such as publication in a magazine or in-store POP instead of a masquerade counseling sheet.

The eyelash condition was classified into "long", "short" and "many". On the other hand, mascara (finished mascara) can be applied under appropriate conditions to make eyelashes look long (type 1), rich eyelashes (type 2), and those that can produce a firm curl Three types of mascara (type 3) were selected.

Then, photographs of the eyelash state viewed from the front and side were shown for each of the eyelash states and the eyelash state to which the three types of mascara were applied, for each of the threading conditions.

The mascara selection method of the modified example measures the eyelash state of the customer by using, for example, the same procedure as in the first embodiment (first measurement procedure). Then, a mascara counseling sheet is presented to the customer to indicate the position of the eyelash state of the customer, and from the photograph of the eyelash state applied with the type 1 to type 3 mascara shown in the position of the eyelash state. The customer selects the type of photo they want (understanding procedures and selection methods). This allows the customer to select the desired mascara. If necessary, the same procedure as in the first embodiment is used to apply the selected mascara to the customer's eyelashes, and then measure the customer's eyelash state after the application (second measurement procedure). ).

According to the modification, the grasping procedure and the selecting means are simple.

Next, another embodiment (hereinafter, referred to as a second embodiment) of the present invention will be described. The second embodiment is suitable for each eyelash state (sub-eyelash state) for each eyelash state. The mascara is examined and set in advance, and then the mascara is selected. The present inventors have described that the eyelash state (semi-eyelash state) is such that the eyelashes are "long", "short J and" many " · Classified as "less". On the other hand, when the eyelashes are coated with mascara, by applying them under appropriate conditions, the eyelashes can be seen to be long (Type A), those with a firm curl (Type B), and those with rich eyelashes. Three types of mascara (Type C) were selected.

Then, the above-mentioned curl angle (unit:) was measured for each combination condition of the eyelash state where three types of mascara were applied. The curl angle is the angle between the horizontal line when the eye is in the horizontal direction and the tangent at the hairline of the curled eyelashes. As the curl angle, the maximum value of the curl angle of the eyelashes was used. The larger the value of this curl angle is, the more natural the eyes are judged to be.

According to the curl angle measurement results shown in Fig. 13, in the group of mascaras whose eyelashes look long (type A), when the mascara is applied to a person with short eyelashes and many eyelashes, a firm In the group of mascara that can be curled (type B), when the mascara is applied to a person with long eyelashes and many eyelashes, the group of mascara that looks like rich eyelashes (type C) It can be seen that when the mascara is applied to a person with long and few eyelashes, the curl angle is larger than those of other eyelashes.

From the above knowledge of the curl angle, a mascara map for each eyelash type shown in FIG. 14 can be obtained. The eyelash type-specific mascara map is a diagram showing mascara that can obtain a suitable eyelash state after application according to the eyelash state. In Fig. 14, in the four areas of the eyelashes that are classified into “long”, “short”, “many”, and “small”, these eyelash states (bare eyelash states) are clearly visible. The types of mascara that can maximize the curl angle in the eyelash state (irregular eyelash state) in each of these sections (in this case, indicated by types A to C above) However, it is more preferable to add textual description of what kind of image eyelash condition can be obtained by applying the mascara. (Not shown).

The method of selecting a mascara according to the second embodiment uses the same procedure as that of the first embodiment as a first measurement procedure for measuring the eyelash state of a customer, or more preferably, the visual perception of a skilled person. To measure the eyelash condition. Then, as a selection procedure for selecting a mascara, a mascara according to a customer's eyelash condition is selected by using the above-described eyelash type-specific mascara map. As a result, it is possible to realize an eyelash state suitable for a customer's eyelash state and satisfying the customer with a simple method.

Claims

The scope of the claims

1. A first measurement procedure for measuring the eyelash condition of the customer;

A selection procedure for selecting mascara based on the measurement results obtained in the first measurement procedure; and

A mascara selection method characterized by having:

2. In the mascara selection method described in claim 1,

Further comprising a grasping procedure for grasping a customer's desire for eyelashes between the first measuring procedure and the selecting procedure;

In the selection procedure, a mascara selection method characterized by selecting a mascara based on a measurement result obtained by the first measurement measurement procedure, or a customer request obtained by the grasping procedure.

3. In the method of selecting mascara described in claim 1 or 2,

A method for selecting mascara, wherein the eyelash condition of the customer is measured using a measuring device in the first measurement procedure.

4. In the method for selecting a mascara according to any one of claims 1 to 3, after applying the mascara selected in the selection procedure to the eyelashes of the customer, the state of the eyelashes of the customer after the application is measured using a measuring device. A mascara selection method characterized by performing a second measurement procedure for measurement.

5. In the mascara selection method described in claim 4,

When measuring the eyelash state in the first measurement procedure and the second measurement procedure, a mascara characterized in that an image of the eyelashes is taken using an imaging device and the state of the eyelashes is measured based on the taken image. Selection method.

6. A mascara selection system that selects mascara that achieves the desired eyelash condition,

An imaging device configured to be able to image both eyelashes before applying the mascara and eyelashes after applying the mascara, Measuring means for quantitatively measuring the state of the eyelashes of the imaged eyelashes based on the image taken by the image pickup device;

A database storing mascara information relating the eyelash state before application and the eyelash state after application for each mascara;

An input device for inputting the eyelash state desired by the customer,

Based on the eyelash condition of the customer before application of the mascara obtained by the measuring means and the eyelash condition desired by the customer input from the input device, a mascara corresponding to the customer's wish is searched from the database. Search means to

Display means for displaying at least an image of the eyelashes of the customer imaged by the imaging device, and mascara searched by the search means;

A mascara selection system, comprising:

7. In the mascara selection system described in claim 6,

Classifying means for classifying the eyelash state of the customer before applying the mascara measured by the measuring means according to a predetermined system,

A mascara selection system, wherein the mascara information stored in the database is information in which the mascara and the applied eyelash state are associated with each other for each classification result.

8. A mascara counseling tool that displays a map of multiple eyelash states and eyelash states when multiple predetermined mascaras are applied for each eyelash state.