+

WO2001024070A2 - Commande electronique - Google Patents

Commande electronique Download PDF

Info

Publication number
WO2001024070A2
WO2001024070A2 PCT/EP2000/010616 EP0010616W WO0124070A2 WO 2001024070 A2 WO2001024070 A2 WO 2001024070A2 EP 0010616 W EP0010616 W EP 0010616W WO 0124070 A2 WO0124070 A2 WO 0124070A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
consumer
identifier
broadcast
enabling
Prior art date
Application number
PCT/EP2000/010616
Other languages
English (en)
Other versions
WO2001024070A8 (fr
Inventor
Frank C. H. Daems
Original Assignee
Koninklijke Philips Electronics N.V.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Koninklijke Philips Electronics N.V. filed Critical Koninklijke Philips Electronics N.V.
Priority to JP2001526766A priority Critical patent/JP2003510725A/ja
Priority to EP00967907A priority patent/EP1169683A2/fr
Publication of WO2001024070A2 publication Critical patent/WO2001024070A2/fr
Publication of WO2001024070A8 publication Critical patent/WO2001024070A8/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a system and a method for electronic ordering of a product or a service.
  • the invention relates to a system that provides content information, e.g., in a broadcast, together with advertisements for products and/or services.
  • Systems and methods for electronic ordering are known, for example on the Internet, and can be used where there is an established way of transferring codes via the content information delivery channel.
  • the known systems typically require special equipment both at the broadcast side as at the receiver side.
  • content information is sent or broadcast interspersed with advertisements, e.g., in blocks between segments of the content information.
  • the system according to the invention allows the consumer to select a specific advertisement during the broadcast through a suitable user- selection sub-system. The selection, however, enables initiating and/or completing an electronic ordering transaction at a moment that is independent of the time frame of the broadcast comprising the advertisement, and that is more convenient to the consumer.
  • the invention allows the consumer to connect his/her equipment to a server for downloading the selected advertisement and/or associated context information in order for him/her to complete the transaction if desired.
  • the server is a server, external to the consumer's location, on the Internet or on another data network.
  • a further embodiment of the invention uses delegating to a third party the supply of the downloadable advertisement and/or of downloadable context information associated with the advertisement that was sent during the broadcast.
  • the third party is, e.g., an advertisement agency. With the use of an advertisement agency the sender and the (Internet) server can easily supply extra information about the article if so desired.
  • a method according to the invention allows the consumer to purchase selected articles or services during listening to, or watching of, a broadcast program without interrupting the listening and/or watching, for example in order to have to write down the information of the article. The consumer thus determines his/herself at what moment he/she wants to complete the transaction.
  • System SYS allows a consumer to electronically order an article (product, service).
  • System SYS comprises a sender SEN which broadcasts or otherwise sends a signal sig (i, a) comprising content information i.
  • This information is, for example, a radio broadcast, a television broadcast, a video-on-demand program etc.
  • Signal sig (i, a) further comprises an advertisement a, which is broadcast or sent, e.g., in between successive parts of the content information. Advertisement a is added to signal sig (i,a) in sender SEN.
  • An advertisement agency ADV is coupled to sender SEN to supply advertisement a. For example, a company COMP requests agency ADV to run an advertisement campaign with an advertisement for a specific article.
  • Receiver REC comprises, for example, a radio receiver, a television receiver, etc.
  • Advertisement a is being received, in this example, between parts of broadcast content information i that comprises, e.g., a radio program or television program.
  • selecting means SELM can be part of receiver REC, or can be a separate component, or can be incorporated in, for example, a remote control, a mobile phone or a watch, etc.
  • Selection means SELM cooperates with receiver REC for the purpose of enabling the consumer to select advertisements.
  • the user of receiver REC has only to push a specific button to select an advertisement.
  • information about the advertisement a is stored, for example, in selection means SELM or in the receiver, in the remote control, the mobile phone, the watch, etc.
  • selecting means SEL is coupled to a server (for example a server INN on the Internet or on another data network) and the information stored in selecting means SEL is transferred to the server.
  • a server for example a server INN on the Internet or on another data network
  • the server supplies (downloads) the information about the advertisement selected and makes it possible to complete the purchasing or other commercial transaction.
  • the Internet server INN supplies a signal to advertisement company ADV which supplies the information further to the company COMP, which e.g., then supplies the chosen article to the customer.
  • selection means SEL only stores the time stamp of the broadcast advertisement.
  • Internet server INN selects the advertisement that corresponds to that time, and provides the information of that advertisement to the customer. The customer can then confirm or re-confirm the buying transaction.
  • Internet server INN can supply all the advertisements broadcasted at that time, and let the customer choose the one originally intended.
  • the stored time is, for example, created from a local clock in selecting means SEL, or in receiver REC.
  • the clock of selecting means SEL is compared with the clock of server INN and a possible difference is calculated and used in the buying session.
  • the customer preferably indicates those senders or broadcast stations he/she listens/watches the most often (for example 3 or 4). This has to be done during installation of the system.
  • misuse of the system is prevented to avoid unauthorized use.
  • children playing with selection means SEL should not order articles if they are not authorized. Misuse can be avoided by requesting confirmation when selection means SEL is connected to (Internet) server INN. After the confirmation has been given the ordering can be finalized.
  • a PIN code security code
  • not only the time stamp is stored but also the identity of sender SEN that broadcast the advertisement. In that case, when selection means SEL is connected to Internet server INN, there will be no doubt which advertisement the customer meant. Further in this case no initialization is necessary indicating the favorite senders.
  • selection means SEL In case selection means SEL is not connected to receiver REC, in most of the cases only the time stamp will be stored. Otherwise, selection means SEL would have to have means to receive information about the sender being tuned into while the consumer was selecting an advertisement. A remote control having selecting means SEL in it is capable of identifying this information, or can let the information be stored in the receiver.
  • the selection means can be implemented in a lot of different ways: in the receiver, in the remote control, in a separate unit, in a watch, in a key fob, etc.
  • the selection means can be coupled to the Internet server to complete the buying transaction.
  • the selection means it is possible to couple the selection means to the receiver and couple the receiver to the (Internet) server.
  • this system and method it is also possible to use this system and method to order music broadcasted.
  • the music can for example be downloaded after connecting to the server, or can be sent after completion of the buying action.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

Dans une émission, des informations de contenu sont entrecoupées de messages publicitaires. L'utilisateur peut sélectionner un message publicitaire spécifique. Lors de cette sélection, un identificateur des messages publicitaires sélectionnés est enregistré localement sur le matériel de l'utilisateur. L'identificateur est utilisé ultérieurement, indépendamment de la tranche horaire de l'émission, lors de la connexion à un serveur pour lancer une transaction associée au message publicitaire.
PCT/EP2000/010616 1999-09-30 2000-09-29 Commande electronique WO2001024070A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2001526766A JP2003510725A (ja) 1999-09-30 2000-09-29 電子的に発注することを可能にするシステム及びその方法
EP00967907A EP1169683A2 (fr) 1999-09-30 2000-09-29 Commande electronique

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EP99203185 1999-09-30
EP99203185.6 1999-09-30

Publications (2)

Publication Number Publication Date
WO2001024070A2 true WO2001024070A2 (fr) 2001-04-05
WO2001024070A8 WO2001024070A8 (fr) 2001-10-25

Family

ID=8240688

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2000/010616 WO2001024070A2 (fr) 1999-09-30 2000-09-29 Commande electronique

Country Status (4)

Country Link
EP (1) EP1169683A2 (fr)
JP (1) JP2003510725A (fr)
CN (1) CN1606745A (fr)
WO (1) WO2001024070A2 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2366128A (en) * 2000-05-12 2002-02-27 Nec Corp Bi-directional broadcasting and interaction system
US11252238B2 (en) 2007-12-14 2022-02-15 Stratosaudio, Inc. Systems and methods for outputting updated media
US11257118B2 (en) 2008-02-05 2022-02-22 Stratosaudio, Inc. System and method for advertisement transmission and display
US11265095B2 (en) 2000-09-13 2022-03-01 Stratosaudio, Inc. Broadcast response system
US11265184B2 (en) 2003-03-21 2022-03-01 Stratosaudio, Inc. Broadcast response method and system
US11778274B2 (en) 2007-12-14 2023-10-03 Stratosaudio, Inc. Systems and methods for scheduling interactive media and events

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
No Search *

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2366128A (en) * 2000-05-12 2002-02-27 Nec Corp Bi-directional broadcasting and interaction system
GB2366128B (en) * 2000-05-12 2002-08-28 Nec Corp Bi-directional broadcasting and interaction system
US11265095B2 (en) 2000-09-13 2022-03-01 Stratosaudio, Inc. Broadcast response system
US11265184B2 (en) 2003-03-21 2022-03-01 Stratosaudio, Inc. Broadcast response method and system
US11706044B2 (en) 2003-03-21 2023-07-18 Stratosaudio, Inc. Broadcast response method and system
US11252238B2 (en) 2007-12-14 2022-02-15 Stratosaudio, Inc. Systems and methods for outputting updated media
US11778274B2 (en) 2007-12-14 2023-10-03 Stratosaudio, Inc. Systems and methods for scheduling interactive media and events
US11882335B2 (en) 2007-12-14 2024-01-23 Stratosaudio, Inc. Systems and methods for scheduling interactive media and events
US11257118B2 (en) 2008-02-05 2022-02-22 Stratosaudio, Inc. System and method for advertisement transmission and display

Also Published As

Publication number Publication date
WO2001024070A8 (fr) 2001-10-25
CN1606745A (zh) 2005-04-13
JP2003510725A (ja) 2003-03-18
EP1169683A2 (fr) 2002-01-09

Similar Documents

Publication Publication Date Title
US6477508B1 (en) System and apparatus for broadcasting, capturing, storing, selecting and then forwarding selected product data and viewer choices to vendor host computers
CA2297431C (fr) Systeme de communication et procede correspondant
US5991737A (en) Automated consumer response to publicly broadcast information
US7158753B2 (en) Wireless communications system and method
US6637028B1 (en) Integrated television and internet information system
US8718538B2 (en) Real-time remote purchase-list capture system
US5410326A (en) Programmable remote control device for interacting with a plurality of remotely controlled devices
US8296195B2 (en) Broadcast programming data capture
US8391155B2 (en) Digital content download associated with corresponding radio broadcast items
KR20020043625A (ko) 방송 이용 방법, 수신기, 휴대 단말, 및 서비스 제공 장치
WO2003007610A2 (fr) Systeme de television comprenant une liaison de retour acoustique
NO320281B1 (no) Fremvisningsanordning for fremvisning av informasjon og tilsvarende fremgangsmate for bestilling
EP1055315A1 (fr) Reponse automatisee du consommateur a une information diffusee publiquement
EP2148507A1 (fr) Système d'achat de marchandise, dispositif d'enregistrement/reproduction et programme d'ordinateur
US7567793B1 (en) Information system, mobile communication terminal, and information method
JP2003263582A (ja) 電子クーポン送受信システムおよび電子クーポン受信用携帯端末
JP2001204005A (ja) コンテンツ提供システムおよびそこで用いられる端末装置
JPH09205635A (ja) 情報処理装置および情報処理方法、並びに放送装置および放送方法
MXPA01010912A (es) Television de comercio electronico.
EP1169683A2 (fr) Commande electronique
KR20030079160A (ko) 양방향 멀티미디어 매체의 리턴채널로서 무선통신단말기를 이용한 양방향 멀티미디어 서비스 방법
KR20180071238A (ko) 마이페이지 영역을 이용하여 홈쇼핑 데이터방송의 사용자 인터페이스를 제공하는 방법
US20080126255A1 (en) Interactive media content delivery system and method
KR100667313B1 (ko) 방송 내용 관련 컨텐츠 제공 시스템 및 방법
KR20030065654A (ko) 티브이 프로그램의 프로덕트 정보 제공 및 구매 방법과 그시스템

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 00802109.0

Country of ref document: CN

AK Designated states

Kind code of ref document: A2

Designated state(s): CN IN JP

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE

WWE Wipo information: entry into national phase

Ref document number: 2000967907

Country of ref document: EP

ENP Entry into the national phase in:

Ref document number: 2001 526766

Country of ref document: JP

Kind code of ref document: A

WWE Wipo information: entry into national phase

Ref document number: IN/PCT/2001/745/CHE

Country of ref document: IN

121 Ep: the epo has been informed by wipo that ep was designated in this application
AK Designated states

Kind code of ref document: C1

Designated state(s): CN IN JP

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE

D17 Declaration under article 17(2)a
WWP Wipo information: published in national office

Ref document number: 2000967907

Country of ref document: EP

WWW Wipo information: withdrawn in national office

Ref document number: 2000967907

Country of ref document: EP

点击 这是indexloc提供的php浏览器服务，不要输入任何密码和下载