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WO2001075544A2 - Procede et systeme de vente de produits et de services - Google Patents

Procede et systeme de vente de produits et de services Download PDF

Info

Publication number
WO2001075544A2
WO2001075544A2 PCT/IL2001/000306 IL0100306W WO0175544A2 WO 2001075544 A2 WO2001075544 A2 WO 2001075544A2 IL 0100306 W IL0100306 W IL 0100306W WO 0175544 A2 WO0175544 A2 WO 0175544A2
Authority
WO
WIPO (PCT)
Prior art keywords
listener
broadcast
audio information
inquiry
data
Prior art date
Application number
PCT/IL2001/000306
Other languages
English (en)
Other versions
WO2001075544A3 (fr
Inventor
Dor Skuler-Sella
Original Assignee
Comsong Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Comsong Ltd. filed Critical Comsong Ltd.
Priority to AU46796/01A priority Critical patent/AU4679601A/en
Publication of WO2001075544A2 publication Critical patent/WO2001075544A2/fr
Publication of WO2001075544A3 publication Critical patent/WO2001075544A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
    • H04H60/73—Systems specially adapted for using specific information, e.g. geographical or meteorological information using meta-information

Definitions

  • the invention relates to an interactive method for enabling the sale of products and services based on radio listening. More specifically, the system and method serve as a bridge - for purposes of marketing products and services - between audio information which is broadcast on the radio and existing interactive communications systems, such as telephone and cellular communications networks and the Internet.
  • WAP Wireless Application Protocol
  • the invention is designed to enable a person listening to the radio, to
  • invention is also suitable for application to audio information, which is broadcast using the
  • the invention is designed to enable the radio listener to order a song
  • the invention accomplishes this by applying a method which includes the steps of
  • this method also includes the step of offering
  • the product being a natural derivative of the
  • this method also includes the step of concluding a transaction with the listener - involving the purchase of the product.
  • this method also includes the distribution step of the product.
  • the method in accordance with a preferred embodiment of the invention, is applied by means of a system enabling the sale of products and services which includes a facility, being a computerization center for the reception of identifying data in regard to at least one item of audio information which is broadcast from at least one radio station, and the time of its broadcast, a means for the reception of an inquiry from a listener regarding the audio information at the computerized center, and a means for the assignment of the inquiry to the broadcast audio information at the computerized center.
  • a system operating by the method enables a listener to spontaneously and rapidly, purchase products or services which for example, are associated with a song or an advert which was broadcast on the radio.
  • FIG. 1 is a schematic illustration of the method and system for enabling the sale of products and services in accordance with a preferred embodiment of the present invention
  • Figs la and lb schematically illustrates the method for enabling the sale of products and services in accordance with a preferred embodiment of the present invention
  • FIG. 2 is a schematic illustration of a flow chart of the method of Fig. 1 ;
  • Fig. 3 is a schematic flow chart illustration of additional, optional steps of the
  • Fig. 4 is a schematic illustration of active databases and interfaces at a computerized center of Fig.1.
  • Fig. 1 is a schematic illustration of the method and system for enabling the sale of products and services in accordance with a preferred embodiment of the present invention.
  • a radio station 10 transmits analog radio broadcasts whereby it relays audio information 20 (such as a song) which is received by a listener 30. Concurrently, the radio station 10 feeds data 70 regarding the nature of the audio information 20 and its broadcasting time to a computerized center 60.
  • a service interaction 50 in regard to the specific audio information (for example, possibilities for purchasing the song from our example on a CD, as a digital file to be sent to his email address).
  • the center 60 is able to handle data 70 which are fed to it concurrently from several radio stations 10, and that the service interaction 50 can also include a system of purchase, billing and delivery, including by means of subsidiary suppliers not necessarily being the center 60, and that the service 50 can be offered to numerous listeners 30.
  • the 40 can be a connection which the listener 30 sets up - by dialing from a telephone, a
  • the listener 30 can send the inquiry via an access means 40, such as a transmitter which is possibly installed as a module (integral or added) in the radio device on which the audio information
  • the access means 40 may be a connection by
  • the listener 30 dialing via a cellular service provider 42.
  • the listener 30 accesses the center 60 via the cellular service provider 42, possibly using an abbreviated
  • service provider 42 can furnish the center 60 with additional information regarding the
  • the access means 40 may be via
  • any web browser terminal 32 e.g. - mobile laptop, mobile
  • Access 40 by the listener 30 to the center 60, may be first access by the listener 30
  • the access means 40 When the access means 40 is a connection by dialing, then on first access, the
  • These details may include: address, preferred payment method (including the credit card number in the case of a credit purchase), pin number for confirmation of the
  • the center 60 automatically identifies the listener 30 by means
  • the access means 40 consists of the listener 30
  • the caller provides the rest of the data required (if at all) via a manned call center or an
  • the center 60 automatically identifies
  • the listener 30 by means of the data which it received earlier (from the listener 30 and/or
  • the center 60 On repeat access, the center 60 automatically identifies
  • the listener 30 by means of the data it received earlier (from the listener 30 via the Internet)
  • the listener 30 feeds the identification datum of the radio station 10 (the frequency of the station or another identification datum).
  • the listener 30 feeds the identification datum of the radio station 10 (the frequency of the station or another identification datum), or, in addition - the center 60 receives the datum of the geographical location 45 (see Fig. la) of the cell-phone of the listener 30, in order to determine which radio station 20 the listener 30 is referring to.
  • the listener 30 identifies the radio station 20 from a relevant list (according to his location) which the center 60 displays to him.
  • the listener 30 can relay the name of the station as it appears on the display screen of the radio in his car (the name which is broadcast on the hidden wavelength).
  • this datum will be assigned to the broadcasting station 20 in accordance with the station data stored there, with the aid (if required) of the datum of the geographical location 45 (see Fig. la) of the cell-phone of the listener 30 from which, the potential of relevant stations is a natural derivative.
  • the service interaction 50 which the center 60 offers the listener 30 may be diverse and could include information regarding the availability of products or services, possible methods of delivery and prices.
  • the listener 30 chooses the media format and the method of delivery for the music which he chose.
  • a song in digital format may be sent to the email address of the listener 30, a CD with the song on it may be sent to his home or else, the specific song may be stored in memory at the center
  • a second example is a scenario wherein the audio information 20 is an advert for
  • the listener 30 chooses the specific product or service and the
  • the product and the delivery method may differ according to
  • the center 60 enables the listener 30 to choose a
  • a third example is a scenario wherein the audio information is the information or
  • the center 60 enables the listener 30 to select the product from a
  • Fig. 2 is a schematic illustration of a flow chart of the method, described
  • the audio information 20 broadcast by the radio station and its broadcasting time, are fed
  • the identification data (meta data) 70 may include
  • data could include the name of a product, the name of a supplier, the time of
  • commencement of broadcast the duration of the broadcast, etc.
  • feeding of the data could be performed by any of several
  • an automization server which is located at the broadcasting station enabling
  • Feeding of the data can include two subsidiary stages - firstly, retrieval of meta
  • Feeding of the data can be performed using one or more of the following media - any known data transfer medium, such as a modem connection, a wireless data communication line or a communications network (WAN, LAN, etc.), use of a communications protocol (e.g. - SLDC, IP, X.25, TCP/IP, etc.), reception of an analog transmission RF from the radio station, or reception of a digital transmission from the radio station (wired or wireless).
  • a communications protocol e.g. - SLDC, IP, X.25, TCP/IP, etc.
  • the inquiry from the listener 30 (see Fig. 1) regarding the audio information 20 (name) is received at the computerized center 60 (name).
  • reception of the inquiry includes the stage of identification of
  • the inquiry can be received from the listener via the telephone or cell phone using tone dialing, or via voice recognition software or via the Internet using WAP, for example).
  • additional data can be provided by the cellular network's communications exchange regarding the listener (including the listener's location, for example).
  • the inquiry is assigned at the computerized center 60 to the broadcast audio information (see Fig. 1).
  • the assignment means at the computerized center 60 is a software program that
  • FIG. 3 is a schematic flow chart illustration of additional, optional steps of the
  • step 100 at least one product is offered to the listener, same being a natural derivative of the broadcast audio information.
  • step 110 a transaction is concluded with the listener involving the purchase of
  • the computerized center 60 (see Fig. 1) communicates the details and price of
  • the listener may confirm the details of the transaction by
  • the listener confirms the transaction as a
  • stage 120 the product is distributed.
  • the computerized center 60 (see Fig. 1)
  • An example of direct distribution can be the sending of a digital file of the song
  • An example of indirect distribution can be the giving of an instruction to a
  • computerized center basically comprise a database with several interfaces which can be
  • reception and processing of the inquiry can be performed by means of a computerized
  • the computerized center 60 includes a central database 130 which is
  • radio info 132 radio info 132
  • product info 134 user info
  • the radio info base 132 is fed with data 70 that arrives from the radio station 10
  • the product info base 134 is fed with data 135 regarding the various products and
  • the base can contain a subsidiary base 137 with visual promos - audio samples - for display to the listener making an inquiry based on audio information
  • compositions for sending to the inquiring listener who heard a broadcast on a radio station are provided.
  • the user info base 138 is fed with data 140 regarding the listeners.
  • the data are
  • the call center interface 150 includes a manned call center 152 or an automatic call center which receives the first access of a listener using the service for the first time
  • the call center 150 makes it possible to offer additional services to
  • the cellular interface 160 enables receiving data 140 from a cellular
  • the listener interface 145 is an interface which receives the inquiry 147 (e.g. - by
  • object of the inquiry e.g. - where a specific song was broadcast at a specific time on a
  • the user verification module 170 enables identification of the inquiring listener
  • the module is connected
  • the purchase module 180 enables the products and the services 134 to be
  • the module is connected to the user interface 145, the billing module 190 and the email
  • the billing module 190 is connected to the purchase module 180 and enables the listener to effect payment directly to the center 60 or by charging the payment to his
  • the email packager 200 is connected to the purchase module 180 and the product info base 134 and enables, for example, the sending of digital music files by order over the web.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un procédé et un système permettant la vente de produits et de services. Le procédé est caractérisé en ce qu'on alimente un centre informatisé en méta données en ce qui concerne au moins un article d'audio-information diffusée à partir d'au moins une station radio, et le temps de radiodiffusion du diffuseur, en ce que ledit centre informatisé reçoit une interrogation émanant d'un auditeur de ladite audio-information diffusée, et en ce qu'on associe ladite interrogation à ladite audio-information diffusée.
PCT/IL2001/000306 2000-04-05 2001-04-03 Procede et systeme de vente de produits et de services WO2001075544A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU46796/01A AU4679601A (en) 2000-04-05 2001-04-03 A method and a system for enabling the sale of products and services

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US54355100A 2000-04-05 2000-04-05
US09/543,551 2000-04-05

Publications (2)

Publication Number Publication Date
WO2001075544A2 true WO2001075544A2 (fr) 2001-10-11
WO2001075544A3 WO2001075544A3 (fr) 2002-02-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2001/000306 WO2001075544A2 (fr) 2000-04-05 2001-04-03 Procede et systeme de vente de produits et de services

Country Status (2)

Country Link
AU (1) AU4679601A (fr)
WO (1) WO2001075544A2 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10159794A1 (de) * 2001-12-05 2003-06-18 Hans-Joachim Otto Verfahren zur Übermittlung von Informationen und hierzu geeignetes Telekommunikationssystem
DE102004022006A1 (de) * 2004-05-03 2005-02-10 Hirr, Rudolf, Mag. Interaktives Vertriebssystem für Medienelemente oder -inhalte der Unterhaltungsbranche
WO2008002208A1 (fr) 2006-06-29 2008-01-03 Telefonaktiebolaget Lm Ericsson (Publ) Procédé et agencement pour l'achat de médias en streaming
WO2008115142A1 (fr) * 2007-03-19 2008-09-25 Emdo Ab Système, procédé et dispositif de téléchargement de produits médiatiques
DE102007035963A1 (de) * 2007-07-30 2009-02-05 Corvin Falk Verfahren und System zum Markieren eines Analogsignals
WO2010151188A1 (fr) * 2009-06-25 2010-12-29 Telefonaktiebolaget Lm Ericsson (Publ) Procédé et disposition permettant de réaliser un achat multimédia

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5949492A (en) * 1995-11-22 1999-09-07 Mankovitz; Roy J. Apparatus and methods for accessing information relating to radio television programs
US5661787A (en) * 1994-10-27 1997-08-26 Pocock; Michael H. System for on-demand remote access to a self-generating audio recording, storage, indexing and transaction system
US5991737A (en) * 1996-03-11 1999-11-23 Connexus Corporation Automated consumer response to publicly broadcast information

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10159794A1 (de) * 2001-12-05 2003-06-18 Hans-Joachim Otto Verfahren zur Übermittlung von Informationen und hierzu geeignetes Telekommunikationssystem
DE102004022006A1 (de) * 2004-05-03 2005-02-10 Hirr, Rudolf, Mag. Interaktives Vertriebssystem für Medienelemente oder -inhalte der Unterhaltungsbranche
WO2008002208A1 (fr) 2006-06-29 2008-01-03 Telefonaktiebolaget Lm Ericsson (Publ) Procédé et agencement pour l'achat de médias en streaming
WO2008115142A1 (fr) * 2007-03-19 2008-09-25 Emdo Ab Système, procédé et dispositif de téléchargement de produits médiatiques
DE102007035963A1 (de) * 2007-07-30 2009-02-05 Corvin Falk Verfahren und System zum Markieren eines Analogsignals
WO2010151188A1 (fr) * 2009-06-25 2010-12-29 Telefonaktiebolaget Lm Ericsson (Publ) Procédé et disposition permettant de réaliser un achat multimédia

Also Published As

Publication number Publication date
AU4679601A (en) 2001-10-15
WO2001075544A3 (fr) 2002-02-28

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