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WO2001067764A2 - Offre selective - Google Patents

Offre selective Download PDF

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Publication number
WO2001067764A2
WO2001067764A2 PCT/EP2001/002509 EP0102509W WO0167764A2 WO 2001067764 A2 WO2001067764 A2 WO 2001067764A2 EP 0102509 W EP0102509 W EP 0102509W WO 0167764 A2 WO0167764 A2 WO 0167764A2
Authority
WO
WIPO (PCT)
Prior art keywords
user
choice
items
set forth
item
Prior art date
Application number
PCT/EP2001/002509
Other languages
English (en)
Other versions
WO2001067764A3 (fr
Inventor
Nicholas C. Denissen
Jörg WITTAUER
Original Assignee
Artemedia Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE10010907A external-priority patent/DE10010907A1/de
Application filed by Artemedia Ag filed Critical Artemedia Ag
Priority to AU60099/01A priority Critical patent/AU6009901A/en
Publication of WO2001067764A2 publication Critical patent/WO2001067764A2/fr
Publication of WO2001067764A3 publication Critical patent/WO2001067764A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the invention concerns a method and an apparatus for the selective supply of users with media items.
  • media items can be items of information in the form of image or graphics and/or sound, for example generally film sequences, but also pure acoustic information. In regard to the content thereof this may involve for example information items, enter- tainment items or advertising items.
  • choice item is used to denote a media item that a user can choose generally from a range of such items.
  • the term selective item is used herein to denote items that a supplier or provider of the service may incorporate into his supply.
  • supply is used herein to denote any manner of transmission of the media items to a user, whether by wire, or wirelessly as by way of radio or satellite, in which case there are also a number of basically different possible options in regard to wired transmission paths, in a form a wide-band cable of a cable connection, by way of telephone line and thus also the Internet, to a power line.
  • the supply or provision of media items to users can involve a fluid or multiple purpose or transition, for example insofar as entertainment items may include advertising items, irrespective of whether they are explicitly identified as advertising items or whether they are incorporated into handling of or the story or action of the entertainment item.
  • the user are generally individual persons but they may also be user groups such as families, corporations and the like.
  • a prerequisite in this situation is a feedback of some kind from the user to the operator or provider, which must afford the operator or provider the possibility of establishing the user characteristics and profile.
  • the user characteristics or profile in that respect preferably involve the characteristics of the user in regard to the selection options available to him, in terms of selection of the media items. That feedback effect can either involve automatic feedback insofar as for example in the case of wired transmission of the media items in a return channel the user characteristics or profile are signalled to the operator or registered therewith, or alternatively the user may actively send his characteristics or profile to the operator, in this case also the nature of the communication path being completely open.
  • the selection options on the part of the user depend on the technical options available to him at the present time.
  • a user has the option for example in relation to television of choos- ing among a number of channels.
  • a user has the option for example in relation to television of choos- ing among a number of channels.
  • channels available to him is a previously known and fixed offering of media items, established in terms of content (title) and starting time.
  • An object of the present invention is to provide a method of selective supplying users with media items by an operator, which affords an improved operating procedure and a reliable result.
  • Another object of the present invention is to provide an improved apparatus for selectively supplying users with media items by an operator.
  • selective supply is limited to the specific targeted selection of advertising items for that user, which are presented to him between the choice items which he has selected, or which can also already be incorporated into those choice items.
  • An example in this respect is were a corporation has rented an advertising block on a given channel for a given time/duration. However the corporation markets a number of products, for example different models of automobile. Now, depending on the respective individual user profile, the individual user, at the time of the advertising block, is presented with items of advertising information about the model of automobile from the corporation, which best suits his user profile.
  • next step it will be possible, within the running of the program on a given channel, to already select individual media items in regard to the presentation in relation to a given user of the channel.
  • An example in this connection is that, at a given time, for example the prime use time in the evening, one of several transmission is transmitted on the same channel at the same time to the various users, depending on their respectively profiles.
  • the alternatives in that respect could be for example either a light entertainment program or an information program.
  • advertising items in respect of products which are selected in regard to the individual user to be incorporated into the course of the action or story of the choice item.
  • an actor in a film which is a choice item selected by a respective user, smokes that brand of cigarettes, which best suits the user profile of the individual user.
  • the ultimate state will provide that the user assembles his own program for himself, from the existing offerings in a range of choice items.
  • the user will therefore be able at any time to request choice items or to ask for a given commencing time, so that therefore he can also ask for successions of choice items.
  • a customer may personally establish for himself that he would like to view a film A from the time of 18.40, followed then by film B.
  • advertising items which are preselected for that user are incorporated by the operator within the course of the film A or the film B, or between the film A and the film B. Incorporation of selective advertising items into the actual action or story of the film is also possible.
  • advertising items are also to be transmitted in this respect, for example in the form of advertising blocks
  • the advertising items are again selected in accordance with the user profile.
  • the selective items a choice is possible not only on the base of the contents or category of the selective item, but also on the basis of the time of presentation in relation to the user.
  • the user is for example a shift worker (nightwork) and his prime use time for choice items is early in the morning. It is thus obvious that this user will also go shopping in the early hours/in the morning, with the consequence that he is presented with advertising items for consumer pre- requisites involved in everyday life, primarily in the early hours.
  • selective transmission besides a bi-directional data connection between the user and the operator or provider, requires on the part of the operator in particular a central unit which includes inter alia a mixer, by means of which the choice items selected by the user are combined with the selective items which are generally prede- termined by the operator, generally in the form of a time succession.
  • the central unit also includes a database for the user profiles and an evaluation unit which evaluates the data relating to the user characteristic and simultaneously or in time-displaced relationship implements updating of the user profiles on the basis of such evaluation results.
  • the mixer will therefore have at least two inputs, more specifically for the choice items, for example a program which is in the finally assembled condition on a channel of a television transmitter, but without incorporation of advertising blocks, and on the other hand for selective items, for example advertising clips for advertising blocks.
  • An input can also be a connection to the Internet from which the choice items and/or the selective items can originate.
  • an MMPC Multi-Media Playout Center
  • MMPC Multi-Media Playout Center
  • the categories which are defined in that way and in which an individual user can be classified in respect for example of the individual environmental and social components in- volved (only one single category per component) form the framework for the user profile.
  • the available choice items should be arranged in categories.
  • these choice categories should preferably be identical to the user categories, irrespective of whether the user categories involve the entire user or the individual environmental and social components of the user.
  • the available selective items must be associated with categories in the same manner as the choice items.
  • the user profile is preferably continuously updated.
  • the user characteristic it is necessary for the user characteristic to be recorded or registered in the form of the perception of the choice options, in regard to the choice items for supply to that user, to evaluate same and to draw therefrom conclusions relating to the user profile.
  • consideration is given not only to the choice items which the user selects for himself, but also how those choice items are consumed: whether the choice item is received in its entirety, that is to say from beginning to end.
  • adaptation and updating of the user profile is implemented in particular specifi- cally and deliberately with a time displacement, that is to say with a delay.
  • That can be effected either by incorporation of the detected user characteristics in the form of updating of the user profile taking place only a defined period of time after detection of the change in characteristics which has occurred, or by a procedure whereby individual uses (individual selection of choice items) are not evaluated, but rather the selection charac- teristics are analysed overall only ever within fixed periods of time.
  • At least one object being part of a choice item is overlaid with a selective item on the basis of the user profile.
  • a blue screen may be overlaid with an advertising item as selective item.
  • Figure 1 is a view illustrating the principle of selective supply
  • Figure 2 shows the logical links in selective supply
  • Figure 3 shows the principle of overlaying an original scene with selective items according to different profiles.
  • FIG. 1 showing a view in principle of the procedure involved, shown therein are different possible forms of communication between a central unit 1 to which the operator or provider has access, and the users N.
  • Those connections have to be bedirectional in nature, with a capacity which is generally markedly greater in the forward direction to the user N for the transmission of film sequences etc which run smoothly and without jerking, while the rearward direction requires only very low levels of capacity for the transmission of those signals which are contained in the Data, ascertained at the user, in regard to the choice characteristics and the accompanying circumstances in terms of consumption.
  • the data connection in the rearward direction does not have to occur by way of the same connection element or the same mode of connection as in the forward direction.
  • User Nl receives the signals from the central unit to an antenna 7b at the user.
  • the antenna 7b operates simultaneously as a transmitter for the transmission of signals in the rearward direction.
  • the user Nl is not considered alone, as the connection of the user Nl , that is to say the receiver thereof, but at least the data detection unit at the receiver, is used by an entire user group NG 1.
  • User N2 receives the media items also by way of a radio connection 4, whereas signal transmission in the rearward direction from the user N2 to the central unit is effected by way of a telephone line 3 or a power line.
  • a wide-band cable 2 which is of a directly bidirectional nature so as to ensure data transmis- sion in both directions, more specifically with adequate capacity in each case.
  • User N4 is also bidirectionally connected to the central unit 1 but not directly but indirectly, by wire or also wirelessly, by way of the Internet as indicated at www.
  • the central unit 1 on the one hand ensures transmission of the correct media items to the users, and for that purpose has a plurality of inputs.
  • those program channels are fed in at an input of the central unit 1 in a finished processed condition but for example with the exception of the advertising clips.
  • the advertising clips are fed in at another input.
  • Correct time co-ordination is effected by the mixer 8 which is a component part of the central unit 1.
  • the central unit is increasingly fed additionally or instead by finished processed channel program from a Multi-Media Player Center MMPC in which the individual media items are present on different data carriers, for example CD, DVD, video cassette, roll of film, hard disk and the like. Satellite reception or another wireless reception source for items which are currently being played is generally also present.
  • the databases in which are stored on the one hand the user profiles and on the other hand the item profiles are preferably also a component part of the central unit 1.
  • Figure 2 shows the logical interconnection of the individual components thereof at the user end.
  • the user receives his media items presented by the central unit 1.
  • the characteristics of the user N in relation to those media are registered by the evaluation unit 9.
  • the modes of behaviour or changes in behavioural characteristics, which are detected in that situation, are converted by the evaluation unit 9 into correction values in respect of the stored profile PN of the user.
  • the user profile PN which is stored at the current time controls in the central unit 1 the mixer 8 which mixes the individual itmes, namely choice items and selective items, and feeds them to the user N.
  • the profiles PB of those items are also available to the evaluation unit 9, for evaluation purposes.
  • the profiles PB of those items are also available to the evaluation unit 9, for evaluation purposes.
  • the profiles PB of those items are the consumption or non-consumption of which by the user N was detected.
  • the profile PA of an entire range in which the user occurs, regionally or on the basis of other points of view is used as a substitute.
  • an individual user profile PN has been produced by virtue of the detected user behaviour or characteristics of the individual user N. that individual user profile can be con- tinuously refined and updated.
  • the profile PN which is available for each individual user and continuously updated can even serve to refine and continuously update the range profile PA which was initially used, so-to-speak as residuary or waste product from selective transmission.
  • Figure 3 shows the principle of overlaying an original scene with selective items on the basis of different profiles.
  • the original scene includes two objects Obj l and Obj2, which have to be individually profiled for the end users.
  • each object Obj l , Obj2 is assigned to different selective items d 1 , C*2, ..., Cix; C 2 1.
  • C 2 2, ..., C 2 x via several profiles profilel , prof ⁇ le2, ..., profilex.
  • a mixer overlays an object Obj l, Obj2 of the original scene with the selective items assigned by the database.
  • the profiled scene of a user with profile 1 is a mix of the original scene and the selective items C* 1 and C 2 1.
  • Other profiled scenes are mixed in the same way.
  • a preferred embodiment of the present invention may be illustrated by the following examples:
  • a football live event is broadcast to a plurality of users.
  • the shirts of one football team each have a blue section. These blue sections are overlaid in the running program with profiled information from the data base. This means that a user A whose profile defines him as potential Coca Cola consumer would see a Coca Cola advertising item on the football shirts.
  • a consumer B being classified as beer consumer would see in the same running football program a Budweiser advertising item on the shirts.
  • the second example concerns individual information in running programs like films.
  • a film including a kitchen scene where the refrigerator is opened, for example blue bottles would stand in the refrigerator during the shootings.
  • the film would be made with the blue bottles in usual manner.
  • different products or brands would be seen in the refrigerator.
  • the user A according to his profile being a potential ketchup consumer would for example see a Heinz product placement during this scene.
  • User B according to his profile being a potential mayonnaise consumer would see the same scene in the same film with Hallemanns mayonnaise in the refrigerator.
  • the above examples show a possibility of selective supply by using a data base with profiled contents. For such individual supply several contents are stored in the data base for one program and these contents are provided with profile information.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Health & Medical Sciences (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Graphics (AREA)
  • Circuits Of Receivers In General (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé permettant à un opérateur de fournir de manière sélective des articles multimédia à des utilisateurs. L'utilisateur dispose d'options de sélection pour les articles choisis, et un profil utilisateur est établi au moins pour un groupe d'utilisateurs, et plus particulièrement pour un utilisateur individuel, en fonction des caractéristiques d'utilisateur définies pour cet utilisateur particulier en relation avec les options de sélection. Ce dispositif comprend une connexion par circuits commutés entre l'utilisateur et l'opérateur, et un mélangeur qui combine les articles choisis par l'utilisateur et les articles sélectifs proposés par l'opérateur. Les profils utilisateurs sont contenus dans une unité de commande qui commande la sélection des articles sélectifs et assure la mise à jour du profil utilisateur.
PCT/EP2001/002509 2000-03-06 2001-03-06 Offre selective WO2001067764A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU60099/01A AU6009901A (en) 2000-03-06 2001-03-06 Selective supply

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
DE10010907.1 2000-03-06
DE10010907A DE10010907A1 (de) 2000-03-06 2000-03-06 Selektive Besendung
PCT/EP2000/010387 WO2001067763A1 (fr) 2000-03-06 2000-10-20 Fourniture selective d'objets media par un operateur
EPPCT/EP00/10387 2000-10-20

Publications (2)

Publication Number Publication Date
WO2001067764A2 true WO2001067764A2 (fr) 2001-09-13
WO2001067764A3 WO2001067764A3 (fr) 2002-04-04

Family

ID=26004713

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2001/002509 WO2001067764A2 (fr) 2000-03-06 2001-03-06 Offre selective

Country Status (1)

Country Link
WO (1) WO2001067764A2 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5264933A (en) * 1991-07-19 1993-11-23 Princeton Electronic Billboard, Inc. Television displays having selected inserted indicia
WO1998028906A2 (fr) * 1996-12-20 1998-07-02 Princeton Video Image, Inc. Dispositif decodeur d'abonne permettant l'insertion electronique ciblee d'elements visuels dans les videos
WO1999026415A1 (fr) * 1997-11-13 1999-05-27 Scidel Technologies Ltd. Procede et systeme de personnalisation d'images inserees dans un flux de donnees video
US6002393A (en) * 1995-08-22 1999-12-14 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers using direct commands
US6006257A (en) * 1995-09-29 1999-12-21 Comverse Networks Systems, Inc. Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming
EP0967804A2 (fr) * 1998-06-26 1999-12-29 Sarnoff Corporation Système de distribution d'information

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5264933A (en) * 1991-07-19 1993-11-23 Princeton Electronic Billboard, Inc. Television displays having selected inserted indicia
US6002393A (en) * 1995-08-22 1999-12-14 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers using direct commands
US6006257A (en) * 1995-09-29 1999-12-21 Comverse Networks Systems, Inc. Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming
WO1998028906A2 (fr) * 1996-12-20 1998-07-02 Princeton Video Image, Inc. Dispositif decodeur d'abonne permettant l'insertion electronique ciblee d'elements visuels dans les videos
WO1999026415A1 (fr) * 1997-11-13 1999-05-27 Scidel Technologies Ltd. Procede et systeme de personnalisation d'images inserees dans un flux de donnees video
EP0967804A2 (fr) * 1998-06-26 1999-12-29 Sarnoff Corporation Système de distribution d'information

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