WO2000005699A9 - Promotional display with fluid movement - Google Patents
Promotional display with fluid movementInfo
- Publication number
- WO2000005699A9 WO2000005699A9 PCT/US1999/016430 US9916430W WO0005699A9 WO 2000005699 A9 WO2000005699 A9 WO 2000005699A9 US 9916430 W US9916430 W US 9916430W WO 0005699 A9 WO0005699 A9 WO 0005699A9
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- assembly
- fluid
- chamber
- flow
- recited
- Prior art date
Links
- 239000012530 fluid Substances 0.000 title claims abstract description 138
- 230000001737 promoting effect Effects 0.000 title description 3
- 230000000007 visual effect Effects 0.000 claims abstract description 19
- 238000005286 illumination Methods 0.000 claims abstract description 18
- 238000004088 simulation Methods 0.000 claims abstract description 10
- 239000000463 material Substances 0.000 claims description 26
- 238000004891 communication Methods 0.000 claims description 8
- 239000007788 liquid Substances 0.000 claims description 8
- 238000010276 construction Methods 0.000 claims description 6
- 230000001105 regulatory effect Effects 0.000 claims description 6
- 239000000049 pigment Substances 0.000 claims description 2
- 235000013361 beverage Nutrition 0.000 abstract description 11
- 239000000047 product Substances 0.000 description 23
- 230000000712 assembly Effects 0.000 description 5
- 238000000429 assembly Methods 0.000 description 5
- 235000014171 carbonated beverage Nutrition 0.000 description 4
- 238000013461 design Methods 0.000 description 4
- 239000006260 foam Substances 0.000 description 4
- 238000004519 manufacturing process Methods 0.000 description 4
- 230000001419 dependent effect Effects 0.000 description 3
- 235000014214 soft drink Nutrition 0.000 description 3
- 239000004264 Petrolatum Substances 0.000 description 2
- 230000001174 ascending effect Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 230000002708 enhancing effect Effects 0.000 description 2
- 239000011521 glass Substances 0.000 description 2
- 239000012263 liquid product Substances 0.000 description 2
- 229940066842 petrolatum Drugs 0.000 description 2
- 235000019271 petrolatum Nutrition 0.000 description 2
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 description 2
- 230000003213 activating effect Effects 0.000 description 1
- 238000003491 array Methods 0.000 description 1
- 235000013405 beer Nutrition 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 239000003086 colorant Substances 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000035699 permeability Effects 0.000 description 1
- 239000000126 substance Substances 0.000 description 1
- 238000013022 venting Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F13/00—Illuminated signs; Luminous advertising
- G09F13/24—Illuminated signs; Luminous advertising using tubes or the like filled with liquid, e.g. bubbling liquid
Definitions
- This invention relates to a display assembly which can be used to display or advertise any of a variety of products or services and particularly designed to incorporate a visual simulation of moving liquid in the displayed product or service.
- the simulated image of moving liquid may be more specifically representative of a carbonated or effervescent beverage and is accomplished by introducing air under pressure to a quantity of fluid which is disposed in aligned relation with a pictorial, ornamental representation or like indicia depicting the product or service being displayed.
- Display assemblies in the form of signs or like structures have been utilized for many years for the promotion and advertisement of an infinite number of products and services. As time progressed the signs became more sophisticated in terms of more accurately depicting the product or service being advertised. In years past, typical advertising signs included an exposed surface with indicia, representative of the product or service being promoted, painted, printed or otherwise formed thereon.
- a primary goal in the advertising industry, as well as the industry associated with the design and manufacture of advertising displays, is to visually distinguish a given display assembly in a manner which will direct the attention of the consuming public to the particular article, product or service being displayed and will make the product appear more desirable. Focusing the attention of the consuming public is particularly important, in light of the fact that numerous display assemblies which may be in the same general vicinity are also highly developed and are attempting to directly compete in focusing the attention of those consumers.
- This invention relates to a display assembly adapted to display and/or advertise any of an extremely large number of products, goods, services, etc. and particularly designed to visually simulate the presence of moving liquid, preferably but not necessarily, in the form of an effervescent or carbonated beverage, thereby increasing the appeal of that beverage.
- the display assembly of the present invention comprises a housing which may have a variety of structural designs, dimensions, configurations, etc. so as to be readily adaptable to a variety of different mountings or applications.
- the housing of the display assembly of the present invention could be specifically structured for attachment to or mounting on a vending or dispensing machine for carbonated beverages, such as soft drinks.
- the soft drink product being displayed would be presented on an exposed surface of the vending machine and pictorially represented as a "real life" carbonated beverage moving within or being poured from a bottle or other container.
- the realistic depiction would not only draw a consumers attention to the advertisement, but will also increase the products appeal to the potential consumers senses of sight and/or sound.
- the display assembly of the present invention further includes an exposed face, preferably defined by an outer surface of a plastic, or other applicable material, sheet or panel.
- An ornamental configuration including indicia in the form of a pictorial representation, alpha-numeric display, or other visual representation depicting the product or service being displayed and/or advertised is formed on a viewable portion on the exposed surface. At least a portion of the exposed face and particularly a portion disposed in aligned relation with the aforementioned indicia, is formed from a transparent, translucent or like light transmittable material.
- the display assembly of the present invention further includes a chamber mounted on or within the housing in aligned relation with the exposed face and particularly disposed in aligned relation with the indicia formed thereon.
- a fluid is contained within the chamber and may comprise a plurality of substances having a variety of different viscosities and colors, dependent on the particular visual effect desired to be accomplished, as set forth in greater detailed hereinafter.
- the viscosity of the fluid may vary from a viscosity equal to water to a much higher viscosity, somewhat equal to a gel .
- a material capable of being used within the chamber includes but is not limited to a petrochemical such as a petrolatum. In any such embodiment, however, the display assembly is configured to achieve an environmentally safe configuration.
- An illumination assembly is also mounted on or within the housing and is disposed so as to direct light through the fluid and at least a portion of the chamber containing the fluid, which is also at least partially formed of light transmittable material. Moreover, the illumination mazy also pass through the indicia and the exposed face on which the indicia is formed. Accordingly, visual observation of the indicia and more particularly of the fluid disposed in aligned relation with light transmittable portions of the indicia, will provide a visual simulation of a liquid product or beverage. The provision of the illumination assembly makes the contained fluid more visible and greatly enhances the features of a displayed product such as, but not limited to, carbonated characteristics of a beverage.
- the flow fluid supply assembly is disposed in fluid flow communication with the fluid contained within the chamber.
- at least one but preferably a plurality of streams of flow fluid, such as air are delivered directly into the fluid within the chamber, thereby forming a predetermined, preferably random pattern of air flowing through the fluid which, depending upon the particular image intended to be depicted, may include a large concentration of bubbles ascending from a lower part of the fluid to the upper surface thereof .
- the display assembly of the present invention will provide an observer, located exteriorly and at least partially in front of the exposed face, with a visual simulation of a liquid product or beverage, or other pictorial representation of a moving liquid, which may be in the form of an effervescent or carbonated beverage type product .
- Figure 1 is a perspective view in exploded and at least partial cutaway form of the display assembly of the present invention
- Figure 2 is a perspective view in partial cutaway showing details of certain components of the embodiment of Figure 1;
- Figure 3 is perspective view of certain components of the embodiment of Figure 1 shown in assembled form.
- the present invention is directed to a display assembly, generally indicated as 10.
- the display assembly 10 includes a housing 12 which may have a variety of structural configurations, dimensions, etc. so as to make it readily adaptable for mounting to or securement on a number of different locations, such as but not limited to, a dispensing or vending machine, billboard, storefront, truck panel, etc.
- the display assembly 10 of the present invention further comprises a front panel, generally indicated as 14.
- the front panel 14 is preferably formed of a plastic or other at least semi rigid material. Moreover, the material is preferably moldable so as to facilitate the formation thereof into a variety of two or three dimensional configurations and orientations.
- the front panel 14 includes an exposed face 16 having a predetermined ornamental configuration 18, and preferably a quantity of indicia, defined thereon.
- the ornamental configuration 18 preferably comprises indicia including a pictorial representation and/or alpha-numeric display, such as informative writing, printing, etc. or any other type of visual representation which depicts an image such as the goods, products, services, etc. being advertised or displayed.
- the ornamental configuration 18 is in the form of a mug, bottle, glass or like fluid containment article 20 filled with a beverage having a foam top or head 22 that enhances the overall appearance.
- the indicia of the ornamental configuration 18 is preferably defined in combination with a shape and/or contour of at least a portion of the front panel 14 so as to enhance a preferably realistic three dimensional look, such as the aforementioned mug, or a another fluid containment article such as a pitcher, bottle, can, cup, pool, etc.
- the beverage is preferably represented as being carbonated or effervescent and is viewable through at least a portion of the front panel 14, such as that portion that represents at least part of the body of the mug or glass like container as at 24. Therefore at least a portion of the front panel 14 and particularly at least some portion or area of preferred the ornamental configuration 18, as at 24, is formed of a light transmittable material.
- the term "light transmittable” as used herein is meant to include a material which is entirely or partially transparent, translucent or a combination thereof such that light can generally be transmitted or viewed through the material, and more specifically so that an intended degree of visual observation therethrough and/or through the ornamental configuration 18 is possible.
- the present display assembly further includes an illumination assembly, generally indicated as 28.
- the illumination assembly 28 greatly facilitates such viewing and will be described in greater detail hereinafter. It is emphasized that other portions of the front panel 14, generally, and the exposed face 16 specifically, may also be formed from a light transmittable material structured to allow various degrees of viewing therethrough.
- the chamber 30 is formed from a flexible, semi-rigid or substantially rigid material, which is at least partially light transmittable.
- the chamber 30 comprises two chamber segments 32 and 34 each in the form of flexible or semi-rigid sheets sealed to one another along a common periphery, as at 36, such that the interior 38 of the chamber 30 is substantially sealed.
- a fluid, generally indicated as 40, is contained within the interior 38 of the chamber 30, and may or may not include a pigment and can have any one of a variety of different viscosities.
- the viscosity of the fluid 40 will have a direct effect on a pattern and/or rate of a flow fluid, such as air, flowing through the fluid 40 and the appearance of the product represented, as will be explained in greater detail hereinafter.
- a flow fluid such as air
- the viscosity of the fluid may vary between that of water to that of a gel so long as a degree of gas permeability is exhibited thereby.
- a fluid may include, but is not limited to a petrochemical including a petrolatum.
- a flow fluid such as air or another gas or fluid is introduced directly into the fluid 40 by means of a flow fluid supply assembly, generally indicated as 42.
- the flow fluid supply assembly 42 may be in the form of an air or other fluid compressor or motor, or alternatively a pump capable of directing a fluid, such as air, under at least a minimal amount of pressure, through a delivery conduit generally indicated as 44.
- the term "compressor” is meant to include a variety of different structures, each of which is capable of forcing or releasing air or any other flow fluid such as another gas or fluid under a predetermined and/or pre-selected amount of pressure and m predetermined quantities, through the delivery conduit 44 directly into the fluid 40 maintained within chamber 30.
- the delivery conduit 44 preferably comprises a first conduit segment 46 located at least partially on the interior of the chamber 30 and having at least a certain portion of the length thereof submerged or m direct fluid flow engagement with the fluid 40.
- the preferred first conduit segment 46 includes a delivery portion 46' .
- the delivery portion 46' of the delivery conduit 44 is preferably disposed at a lower end or area within the fluid 40 and at least in communication with the interior 38 of the chamber 30. In such a location the flow fluid exits from the delivery portion 46' and naturally ascends to the upper surface 41.
- the pattern of flow fluid passing through the fluid 40 may be in the form of a predetermined pattern, but is preferably completely random and is at least partially determined by the provision of an apertured construction formed in the delivery portion 46' and/or a sequential portion of the "fluid compressor".
- the apertured construction comprises a plurality of spaced apart apertures 48, specifically disposed and dimensioned, to allow a plurality of separate streams of flow fluid to flow therefrom.
- the reaction of flow fluid with the fluid will thereby cause a plurality of "bubble streams" 45 which will, in certain instances, provide the desired predetermined, random pattern and visual simulation of a carbonated and/or effervescent beverage to one who is viewing the fluid 40 from a location exterior of the exposed face 16 and through the light transmittable material which at least partially covers the fluid 40.
- the disposition, dimension and configuration of the delivery portion 46' of the delivery conduit 44 may be greatly varied or altered, so as to provide for a variety of the predetermined patterns or arrays of flow streams or "bubble streams” 45 passing or ascending through fluid 40.
- the viscosity of the fluid 40 will have a distinct affect on the developed pattern and the visual image depicted thereby.
- a disburser assembly preferably including one or more disburser articles 65 are disposed throughout the chamber, in a preferably random array.
- the disburser articles 65 function to divide and/or deviate the normal flow of the bubbles of flow fluid, thereby further enhancing the random, realistic appearance of the pattern, reducing the overall size of the bubbles as need to a more realistic relative size, and effectively increasing the concentration of bubbles within the fluid 40.
- the preferred disburser article includes a series of small, preferably pointed segments as illustrated, other configurations including panel segments and/or further smaller apertures disposed throughout the chamber so as to further control or randomize the flow pattern could also be employed.
- the delivery conduit 44 also preferably includes a second conduit segment 49 located exteriorly of the chamber 30 and disposed to establish fluid communication between the flow fluid supply assembly 42 and the interior 38 of the chamber 30.
- a regulating assembly is connected to the delivery conduit 44 along the length of the second conduit segment 49.
- Such flow regulating assembly preferably includes a one way check valve 50 specifically structured to prevent the back flow of fluid 40 from the interior 38 of the chamber 30 outwardly from the chamber 30 along the length of the second conduit segment 49.
- the flow regulating assembly includes an adjustably structured flow regulator, generally indicated as 52 including an adjustable control knob 54.
- the flow regulator 52 is specifically disposed and structured to regulate the volume and/or pressure of the flow of flow fluid, indicated by directional arrow 66 from the flow fluid supply assembly 42 to the interior 38 of the chamber 30 through the delivery conduit 44.
- An additional structural feature associated with the display assembly 10, and more particularly with the chamber 30, includes a vent assembly, generally indicated as 58.
- the vent assembly 58 includes a vent conduit 60 establishing fluid communication between the interior 38 of the chamber 30 and the exterior thereof.
- the vent assembly 58 also preferably includes a pressure activated check valve 62 disposed and structured to vent flow fluid from the interior 38 of the chamber 30 if the pressure on the interior 38 reaches a certain, pre-selected amount.
- the valve 62 will automatically cause a venting of an excess volume of flow fluid, such as preferably air, contained within the chamber 30 and remain open until the pressure within the interior 38 of the chamber 30 is reduced to or below a pre-selected value.
- a control assembly is provided preferably in the form of a plate, panel or like device 68 preferably having a net-like or open mesh configuration.
- the control device 68 is mounted on the interior 38 of the chamber 30 in preferably immediately adjacent relation to the fluid surface 41. Orientation or position of the control device 68 may be varied so as to regulate the flow fluid issuing from the surface
- control device 68 is provided to regulate the amount of bubbles collecting on the surface 41 in order to reduce, eliminate or otherwise control the appearance and the presence of foam 43 on the surface 41. It is recognized that in certain instances, such as when advertising or displaying a beer or soft drink, a certain amount of foam or accumulated collection of bubbles 43 may be desirable for viewing, to further simulate the product represented. In such instances the position or orientation of the control device 68 may be adjusted to either increase, decrease or otherwise regulate the presence of the foam or bubble collection 43.
- an illumination assembly 28 which, in the embodiment of Figure 1, is represented by at least one but preferably a plurality of florescent tubes 29. At least some of the illumination elements 29 are at least partially disposed on or within the housing 12 so as to direct sufficient quantities of illumination directly through the chamber 30, the fluid 40 contained therein, and also through the light transmittable material portions of the front panel 14. Accordingly, in order to provide the proper visual simulation, the entire chamber 30 and/or predetermined designated portions thereof are also formed of a light transmittable material which may include a transparent, translucent or variable combination of both.
- Both the illumination assembly 28 as well as the flow fluid supply assembly 42 may be electrically powered from a common source of electrical energy interconnected to the housing 12 by a somewhat conventional electric cord and plug structure, collectively indicated as 69.
- An activating switch 70 may be mounted in an exposed location on the housing 12 or at another more convenient location and is interconnected by somewhat conventional circuitry to regulate current flow to the illumination assembly 28 and the flow fluid supply assembly 42, as well as any other structural components of the display assembly 10 which may be electrically powered. Moreover, if the article on which the display assembly 10 will be utilized is already powered, such powering may be utilized for the display assembly 10 as well.
- another feature of the present invention is the positioning of the chamber 40 in direct alignment and preferably in overlying and/or at least partially covering relation to the ornamental configuration 18 of the exposed surface or at least the light transmittable portions thereof.
- the configuration and dimension of the chamber 30, as well as the quantities and dispersal of the fluid 40 therein is such as to dispose the chamber 30 and fluid 40 in aligned and possibly, but not necessarily, somewhat covering or overlying relation to at least the light transmittable material portions 24 of the ornamental configuration 18 defined at the exposed surface and/or front panel 14.
- the illumination directed from the illumination assembly 28 will thereby efficiently and effectively pass through the chamber 30, fluid 40 and intended portions 24 of the ornamental configuration 18 and/or front panel 14, in order to provide an effective visual simulation of moving liquid which may preferably be representative of carbonated or effervescent beverages.
- the chamber 30 may be secured directly to the inner surface 17 of the front panel 14 at which the ornamental configuration 18 is defined. Mounting in the manner described can be accomplished by spaced apart brackets 75 and 76 or, as shown in Figure 1 can also be accomplished by a support frame 78 disposed in supporting and somewhat surrounding relation to the chamber 30.
- the support frame 78 may be connected to the surface 17 of the front panel 14 by means of one or more somewhat conventional connectors 79 passing through connector receiving portions 80 formed and/or connected to the support frame 78. Alternately, and as emphasized as Figure 2, the connector receiving portion 80' may be secured directly to the chamber 30.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU51165/99A AU5116599A (en) | 1998-07-21 | 1999-07-20 | Promotional display with fluid movement |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US9360998P | 1998-07-21 | 1998-07-21 | |
US60/093,609 | 1998-07-21 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2000005699A2 WO2000005699A2 (en) | 2000-02-03 |
WO2000005699A9 true WO2000005699A9 (en) | 2000-06-02 |
WO2000005699A3 WO2000005699A3 (en) | 2000-08-31 |
Family
ID=22239857
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1999/016430 WO2000005699A2 (en) | 1998-07-21 | 1999-07-20 | Promotional display with fluid movement |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU5116599A (en) |
WO (1) | WO2000005699A2 (en) |
Families Citing this family (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE10018448A1 (en) * | 2000-04-13 | 2001-10-25 | Smb Lengenfeld Gmbh Serien Und | Effect presentation frame for pictures such as larger posters, has vertical double panel arrangement and chamber containing liquid, in which air bubbles are generated to flow upward. |
DE10018450A1 (en) * | 2000-04-13 | 2002-01-24 | Smb Lengenfeld Gmbh Serien Und | Presentation cabinet for small collectible objects e.g. model vehicles, has transparent double walled back filled with liquid through which gas bubbles |
WO2025053291A1 (en) * | 2023-09-07 | 2025-03-13 | Sagoo Jetinder Singh | 3d advertising device |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5075992A (en) * | 1991-03-01 | 1991-12-31 | Kahn Jon B | Multi-color liquid display system |
EP0738413B1 (en) * | 1994-01-03 | 1997-07-23 | Roelof Martinus Hakkert | Display device |
US5715700A (en) * | 1995-06-05 | 1998-02-10 | The Coca-Cola Company | Round drink dispenser |
US5737860A (en) * | 1995-06-06 | 1998-04-14 | The Coca-Cola Company | Method and apparatus employing gravity to form a variable message on a sign |
US5617657A (en) * | 1996-01-29 | 1997-04-08 | Kahn; Jon B. | Multi-color liquid display system |
US5979091A (en) * | 1998-04-10 | 1999-11-09 | Tenbrink; Carl Evan | Snowfall simulator |
-
1999
- 1999-07-20 AU AU51165/99A patent/AU5116599A/en not_active Abandoned
- 1999-07-20 WO PCT/US1999/016430 patent/WO2000005699A2/en active Application Filing
Also Published As
Publication number | Publication date |
---|---|
AU5116599A (en) | 2000-02-14 |
WO2000005699A2 (en) | 2000-02-03 |
WO2000005699A3 (en) | 2000-08-31 |
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