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WO1999057670A2 - Reseau de vente interactif et procede utilisant des certificats electroniques - Google Patents

Reseau de vente interactif et procede utilisant des certificats electroniques Download PDF

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Publication number
WO1999057670A2
WO1999057670A2 PCT/US1999/009960 US9909960W WO9957670A2 WO 1999057670 A2 WO1999057670 A2 WO 1999057670A2 US 9909960 W US9909960 W US 9909960W WO 9957670 A2 WO9957670 A2 WO 9957670A2
Authority
WO
WIPO (PCT)
Prior art keywords
remote user
service system
data
electronic certificates
issuer
Prior art date
Application number
PCT/US1999/009960
Other languages
English (en)
Other versions
WO1999057670A3 (fr
Inventor
Hillel Levin
Steven M. Golden
Jack Kordas
Michael Wilde
Matthew Moog
John Jurewicz
Vytas Cuplinskas
Original Assignee
Coolsavings.Com Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Coolsavings.Com Inc. filed Critical Coolsavings.Com Inc.
Priority to AU38877/99A priority Critical patent/AU3887799A/en
Priority to BR9910240-4A priority patent/BR9910240A/pt
Priority to GB0028117A priority patent/GB2353619A/en
Priority to EP99921750A priority patent/EP1082692A4/fr
Priority to JP2000547574A priority patent/JP2002513976A/ja
Priority to CA002310413A priority patent/CA2310413A1/fr
Publication of WO1999057670A2 publication Critical patent/WO1999057670A2/fr
Publication of WO1999057670A3 publication Critical patent/WO1999057670A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention generally relates to the use of an interactive marketing network. More specifically, the present invention relates to the interactive use by service providers and consumers of electronic certificates over online networks.
  • certificates also typically contain data (referred to as “identification data”) such as various numbers, letters, barcodes or other symbols sufficient to uniquely identify each certificate.
  • identity data data
  • a system would allow EC issuers to interactively communicate and transact with remote users/consumers.
  • Another object of the present invention is to reduce the expense associated with the creation of a data base of consumer/user information as is incurred with conventional targeted mail systems, by providing a system in which issuer systems share a user data base, while also sharing the cost of creating that data base.
  • the present invention further enables the issuer to efficiently act on the information provided by the data base.
  • issuers can target 25%-off ECs exclusively to those who have not previously responded to 20%- off ECs.
  • the present invention provides a data processing system and method which permits consumers to remotely access a data base online and obtain and/or use electronic certificates or "ECs". Direct access to consumers is provided, so that the ECs of the present invention exceed the capabilities of traditional coupons, thus giving EC issuers a greater degree of control in targeting the offer, restricting its use and tracking both the selection and redemption process.
  • the controls of the data processing system of the present invention also make it possible for service providers, such as restaurants and hotels, to use an online ECs- as a promotional means.
  • the data processing system of the present invention identifies and marks each EC with a number (which can be represented in a barcode) distinguishing it from all other certificates.
  • Coupon issuers can go online to create the ECs and to specify controls that restrict the total number of certificates issued as well as the number to be issued to each individual .
  • the data processing system of the present invention also preferably issues reports as soon as the consumers choose an EC from the data base and have it downloaded to their resident storage systems, such as remote computer terminals. Reports can be generated that show whether the consumer had the certificate printed with the consumer's printer or had it sent, as a computer record, back to the service data base. All of these reports can assist the issuer in research, security, and confirmation of a purchase or reservation.
  • the data processing system of the present invention can issue ECs created by an operator, and permits the storing and retrieval of data pertaining to the EC entered by users of a communicating first set of remote computer terminals.
  • This embodiment includes a service system including a first computer processor for processing data and a first computer storage system for storing data on a storage medium.
  • an issuer system including a second computer processor for processing data and a second computer storage system for storing data on a storage medium.
  • the issuer system permits the operator to provide the service system with instructions for issuing a predetermined type and number of the ECs.
  • the service system is in selective electrical communication with both the issuer system and each of the remote computer terminals.
  • Preselected identification data stored within either the first or the second computer storage systems and useable by either the first or the second computer processors is used to provide the first computer processor with appropriate instructions for associating each of the issued ECs with one or more identifying symbols. Users of the remote computer terminals are then permitted to controllably access the ECs.
  • a process for providing an interactive marketing system capable of using ECs that can be accessed online by remote computer terminals linked within a computer network also forms part of the present invention.
  • an online network including an issuing site having a first computer processor and a first computer storage system, and a service site having a second computer processor and a second computer storage system.
  • the issuing site and the service site are in electrical communication, and the service site and each of the remote computer terminals are also in electrical communication.
  • Instructions for issuing a predetermined number of ECs are transmitted from the issuing site to the service site, with each of the certificates including transaction data.
  • the service site upon receiving these instructions, revises the ECs by providing the issued ECs with unique identification data.
  • the revised ECs can then be accessed by users of the remote computer terminals. Consumer data entered by the remote computer terminal users can be provided to the service site, and then selectively transmitted to the issuing site. Each of these steps can be selectively repeated, as required.
  • a process for selectively storing, retrieving and transmitting reservation data is provided.
  • a computer operating system is provided, including an issuing site with an issuing computer having an initial set of reservation instructions, and a service site with a service computer also having the initial set of reservation instructions.
  • the issuing and service computers of the computer operating system are in electrical communication.
  • updated reservation data is transmitted from remote computer terminals electronically linked to the service computer.
  • the updated reservation data is used by the service computer to revise the initial set of reservation instructions, resulting in a revised set of reservation instructions contained within the service computer.
  • data pertaining to the revised set of reservation instructions is transmitted from the service computer to the issuing computer.
  • the data pertaining to the reservation instructions can be contained within the service computer in the form of an electronic reservation coupon, which can be printed by the remote computer terminal users. Again, these steps can be selectively repeated, as required.
  • the system of the present invention is used to create an EC.
  • This system includes a computer system that can process and store data.
  • the computer system is capable of creating a plurality of ECs.
  • the ECs contain at least unique identification data, and may also contain transaction date, which can be accessed by remote users linked to the computer system.
  • FIGURE 1 depicts the flow of information in one preferred embodiment of the present invention, which is a system for delivering online coupons to consumers;
  • FIGURE 2 is a flowchart of a software routine for a coupon issuer according to an embodiment of the present invention
  • FIGURE 3 is a flowchart of a software routine for the online coupon service provider according to this embodiment
  • FIGURE 4 is a flowchart of a software routine for the consumer using the coupon service according to this embodiment
  • FIGURE 5 depicts the flow of information in an alternative embodiment of the present invention, which provides restaurant reservations;
  • FIGURE 6 is a flowchart of a software routine for the embodiment of FIGURE 5;
  • FIGURE 7 is a flowchart of a software routine for the reservation service provider according to this embodiment.
  • FIGURE 8 is a flowchart of a software routine for the consumer using the reservation service.
  • FIGURE 9 is a schematic view showing the "triangular" electronic communication scheme for using ECs of the present invention .
  • FIG. 9 a "triangular" scheme
  • issuers e.g., retailers
  • remote users e.g., consumers using personal computers
  • issuers create, modify or cancel offers ("offer entry") from their own facilities. This may be accomplished using the issuer' s own computers and special offer entry software in such well-known application formats as Visual Basic.
  • the issuer offer entry software can also be made available in an HTML format so that it is accessible by the issuer' s computer through the Internet or other electronic network. If the former, the system provides a way for the issuer to first create and proof the offers "off-line” and then, through a direct electronic hook-up, to synchronize the offers from the issuer system with the service system. If the issuer system is Internet-based, the service system provides unique access to a special site where offers may be proofed online and then synchronized with the service system.
  • the issuer system converts offers into tables of transactional information and target instructions.
  • the latter indicate which remote users are suitable for viewing the offer.
  • a table is also created for each remote user, which contains such information provided during registration (e.g., address, gender, etc.), and is also continually updated with information about the remote user's activities on the service system (e.g., offers that have been downloaded or "clipped") .
  • the database creates an updated table for the remote user that is then compared with the various target tables for the offers that are active at the time of access. The remote user may then view and otherwise access all the offers allowed to that user by the target tables.
  • the database (s) of transactions or offers maintained by the service system is a compilation of such information provided by all of the participating issuer systems. In this manner, important cost efficiencies are provided for the service system, since all of the issuer systems are effectively sharing in the cost of creating a huge collective database.
  • an issuer/advertiser can create or modify offers nearly instantaneously, in reaction to current events (e.g., competitive pressures, weather, regional overstock, etc.), or can limit offers by changing offer expiration dates or targeting the offer to limited zip codes or demographic profiles.
  • the present invention allows the remote user the ability to download an EC (e.g., coupons, reservation information, etc.) and to either attach it to another file or to print out a certificate as a reminder or coupon good for redemption at an appropriate outlet (e.g., store, restaurant, travel agency, ticket office, etc.) .
  • An EC e.g., coupons, reservation information, etc.
  • Each download is a transaction affixed with a unique serial number. A record of that number is then maintained in the remote user's table. If the issuer has permitted only one download (i.e., coupon) per household, the process of downloading will update the remote user's table so that the offer can no longer be viewed or accessed on the service system.
  • the ECs may be printed using a printer associated with a remote user's personal computer.
  • the remote user before the print-out can be made, the remote user must obtain a special program from the service system.
  • This program resides on the remote user' s computer operating system like other software applications (e.g., Microsoft Word, Lotus 1-2-3).
  • This program becomes the repository for the downloaded indicia for the EC.
  • a graphic image is then assembled which incorporates the indicia (including the unique serial code for the transaction) .
  • the indicia are encrypted so as to be illegible to any other program.
  • the program also limits the remote user printer, so that it makes only one "print" of each certificate. If the remote user is permitted more than one certificate by the issuer, then the remote user must download another certificate.
  • the printer program provides benefits to both the issuer and remote user. It assures a quality print-out.
  • the issuer has no need to display the actual graphic image of the certificate on the remote user's computer screen (i.e., the first time the user sees the actual coupon is when it emerges from the printer) .
  • the issuer can then prevent the remote user from altering the offer on the user' s computer screen with cut- and-paste computer graphics programs.
  • the program prints the unique serial code on the certificate so that it can be tracked back to the specific remote user who had downloaded it.
  • the program can also personalize the certificate by printing out the remote user's name.
  • Parallel processing and load balancing may also be provided to improve capacity and response time.
  • the service system' s ability to process a larger number of shopper requests concurrently can be accomplished by loosely coupling several computers to provide the visual interface screens to the shopper.
  • a single computer selects one computer from a pool of computers to conduct the shopper' s entire session of transactions with the service system.
  • This computer designated as the "rotor”
  • the point of Internet referral to the service system may also be used to target remote users.
  • remote users who go first to an issuer' s own Internet site may have their table marked when they next go to the service system, so that whenever they return to the service system, they view "exclusive offers" that other remote users will not see. This may be a way to reward frequent customers or special segments of customers .
  • the issuer system of the present invention can also customize what is printed on the coupon to include information that is customized to the remote user's profile table (e.g., the address of the issuer' s outlets nearest to the remote user' s zip code, such as a designated airport of embarkation to qualify for a special airfare discount) .
  • information that is customized to the remote user's profile table e.g., the address of the issuer' s outlets nearest to the remote user' s zip code, such as a designated airport of embarkation to qualify for a special airfare discount
  • the service system of the present invention can also increase the impact of offers by automatically generating prompts that alert the remote user through the electronic network via electronic mail or "E-mail". These alerts may be enabled by the remote user through the creation of a shopping list requesting alerts for certain categories of offers or specific issuers. Alerts may also be generated by the issuer system during offer creation.
  • the issuer system may also designate a specific series of unique numbers that will be attached to each EC download and appear on the print-out. These numbers can then be matched against the issuer' s own centralized database when the certificate is presented for redemption.
  • the issuer database can both check the validity of the number and then close the file for that number to preempt unauthorized copying.
  • the system provides a higher degree of security for certificates that bear greater liability for issuers than most coupons (e.g., gift certificates or tickets) . Distributing these more valuable certificates through the Internet can yield significant savings in the cost of printing, handling and postage .
  • the database contains tables whose rows represent an instance of the following types of objects: Shopper -- one row for each registered shopper
  • Target Geography One or more rows for each target which specifies targeting by a specific geographical region. Each target which does this would have one row in this table for each unique geographical code specified by the target (e.g., area code and zip code for US targets; other types of targets are possible - e.g. dominant market area, region, state, province, county, etc . ) .
  • target e.g., area code and zip code for US targets; other types of targets are possible - e.g. dominant market area, region, state, province, county, etc .
  • Offer Target Typically, each offer is linked to a specific target using a single row in this table. The implementation, however, allows a single offer to be shown to various sets of shoppers by associating it with more than one target.
  • Coupon -- A row is created in this table for each EC that is transmitted to a shopper.
  • Records in the offer and target tables and the related target tables are created by transferring similar records from a private database in the issuer system into the database of the service system.
  • Creating a promotional offer in the service system requires that a target specification first be created in the service system database. Once a target is created, one or more promotional offers can reference that target specification as their offers.
  • Creating a target is accomplished by creating a record in the target table, along with one or more rows in the TargetDemographics, TargetGeography, and/or TargetCategories tables.
  • a built-in target called "All Shoppers" is created when the service system is initialized, which allows a promotion to be targeted at all shoppers in the database.
  • Offers and targets in the service system database can be created, modified, or removed at any time by actions of the issuer system. At any instant in time, shoppers using the service system will see the offers that are currently targeted at them, based on their personal attributes and clipping histories matching the specification of an offer' s associated target .
  • the service system performs the following actions on behalf of the shoppers that it serves:
  • Shoppers can register with the service system by filling out a form that contains their demographic and geographic information. When the registration form is received, a record of the shopper' s attributes is made in the Shopper table. The shopper is given a shopper identification number by which he or she can return to use the service system at any later point in time .
  • Shoppers can indicate by filling out a form on the service system that they have an interest in specific categories of merchandise or services. This information is stored in a ShoppingList table, indexed by the shopper's identification number .
  • certain specially highlighted offers are also selectively shown to the shopper, depending on whether those offers are targeted at the shopper' s attributes (demographical, geographical, or categorical) .
  • the shopper's identity and session state information are kept in a per-session file, and are maintained by the service system as the shopper moves from page to page of the visual interface of the service system.
  • Target table is searched to determine what targets apply to the shopper.
  • the Offer table is searched to locate offers applying to these targets which are not expired, and are in an "enabled” state.
  • the offers that meet all of these filtering criteria are then displayed to the shopper in a list.
  • Each offer in the list is shown with a visual control marked "clip" that enables the shopper to request the transmission of an EC for that offer to be transmitted to their computer for eventual printing as a coupon or other type of promotion or paper certificate.
  • the visual interface screen of the service system is then redrawn if the action of clipping the EC has made the shopper no longer eligible to receive additional EC s for that particular promotional offer, based on a per- shopper quantity limitation of the offer.
  • Alternative embodiments of the present invention may also be provided to handle special situations.
  • multiple shopper households can be handled as follows .
  • the system described above may be augmented by adding a table called "Household" to the database.
  • Household a table called "Household"
  • the shopper is asked to supply information on both the residents of the household, and on each potential user of the service system within the household.
  • the shoppers within a household are connected to the per-household information via database table relations.
  • One shopper within the household is designated as the household's primary shopper.
  • the target and offer lookup mechanisms have been augmented to show the primary shopper any promotional offer that would be targeted to any member of the household.
  • Look-aside caching may also be provided to improve response time.
  • the service system may maintain additional tables that remember which targets apply to a particular shopper, or which coupons are and/or are not eligible for further clipping by that shopper. These additional tables allow the service system to make faster decisions about what a shopper is permitted to see and/or to clip.
  • FIGURE 1 is an overview of this preferred embodiment, showing how the information and activities flow from creation of the EC to its selection and printing by the consumer, and its ultimate redemption.
  • the process starts with a coupon issuer 1 who creates the coupon instructions (which will typically include the transaction data) and downloads them to a service data base 2 which receives the instructions and assigns the identification data and issue restrictions.
  • the service data base 2 can then display the active coupon files to the consumer, and make the designated amount available for downloading to the consumer's personal computer (PC) 3 or other input device.
  • the consumer's PC 3 may download no more ECs than the number specified in the instructions of the coupon issuer 1.
  • the consumer may redeem it.
  • Two redemption methods are shown in FIGURE 1.
  • the electronic coupon can be printed with a printer attached to the consumer PC 3 or other input device. Since files relating to the electronic coupon remain in the storage device of the consumer's PC even after the consumer signs off with the service data base 2, the consumer can quickly disconnect from the online system, and print the coupon later, at his/her leisure.
  • Printed on the coupon 6 would be the expiration date, a unique serial number (distinguishing that coupon from all others) and a barcode with the personal identification number (PIN) of the consumer.
  • This identification data is preferably assigned by the service data base 2; the PIN number can be pre-assigned to individual consumers when they register for the system. That printed coupon can then be submitted during check-out from a participating retail outlet and the stated credit would be deducted from the consumer's bill.
  • consumer PC 2 transmits the selected coupon file 5 to a data base 7 designated by the issuer, where it is stored with the same information as the printed coupon.
  • the check-out system at the retail outlet 8 would then automatically activate the discount if the consumer presented a store credit card or a third-party credit card and purchased the designated product.
  • the electronic transfer of the coupon from the consumer PC to data base 7 can only be done on-line. (This permits the service data base 2 to accurately track the coupon's printing or presentation activity, as discussed below.)
  • each EC may include both transaction data and identification data
  • the ECs of the present invention need only be provided with a single unique number (e.g., a barcode) while still providing all of the advantages described here.
  • Coupon Information can also be passed back up through the system, first to the service data base 2 and then on to the coupon issuer 1.
  • information about the coupon files, the specific transaction, consumer profiles or other demographic information, for example (“consumer data") can be downloaded by the consumer PC 3 and the coupon files can be sent to the consumer's printer 4 or to an issuer data base 7.
  • Redeemed printed coupons 6 may also have their barcodes scanned by the service to identify, for research purposes, the consumers who used the coupons. For increased security, at check-out the barcode could be compared to ensure that the consumer identity corresponds with the barcode.
  • Such information could also be transmitted from a coupon file 5 that is redeemed automatically.
  • FIGURE 2 depicts an exemplary software routine which enables the coupon issuer to download new coupon instructions, change old instructions, or upload information on coupon use.
  • the routine begins 9 with dialing up the coupon service 10.
  • the issuer To access the system, the issuer first enters a login password 11 (at which time the use of a pre-assigned registration number can be required) .
  • a main menu 12 is then displayed. Among the choices is creating new coupon instructions, which starts with a download of coupon templates 13 along with commands to set the number of coupons to be issued (both in total and to each individual consumer) and commands to set expiration dates 14. Commands can also be issued to limit coupon distribution by area or by a consumer's household profile 15. These coupon instructions are added to previously issued coupons.
  • the issuer can review these electronic coupons 16 and then modify instructions as to (e.g.) numbers issued 17 or expiration dates 18.
  • Previously issued coupons may also be deleted from the system should the issuer decide to do so. (They may be automatically deleted from the system following expiration.) These changes are used to update the coupon instructions 19 resident in the service data base.
  • Issuers can also access the system for usage history 20 to determine the remaining number of previously issued coupons. Further, the issuer can upload reports 21 based on the number of coupons selected 22, printed 23, and redeemed 24. Another function of the software is to analyze use based on the shopping habits and demographic characteristics of the user. This consumer data can be contained in the household profile, submitted by the consumer to register for the system and periodically updated with additional questions and usage history. An issuer can display information about those who have selected the issuers' coupons, breaking down use by such factors as region and demographics 25. In addition, the issuer can upload user reports 26 based on selection 27, print commands 28, and redemption 29.
  • the service data base is the bridge between the coupon issuer 1 and the consumer 3, and permits the flow of both incoming and outgoing information.
  • the service receives the coupon instructions 19 sent by the coupon issuer 1.
  • the service software takes the instructions and assigns the requisite serial numbers 34 and issue restrictions. These new or changed coupons are then sent to update 35 the active service coupons 36 already in disk storage for that issuer. These active service coupons are part of the outgoing information sent to the consumer over the online network 37. Consumer usage information goes back the other way through the network 38.
  • the service system takes usage information 39 on selection and updates the number of active services coupons remaining. Also incoming from the consumer is household profile information 41. The service takes this information and updates user reports 42 which are sent back through the network 44 to the issuer, completing the information circuit .
  • FIGURE 4 displays the software routine for the consumer. It starts 45 with a display of the main menu 46.
  • the consumer may display the coupons that have already been downloaded and are resident on the consumer's PC 55.
  • a coupon could also be transmitted as a computer file 51, back through the network 52, to a data base chosen by the issuer.
  • the consumer's resident software When coupons are activated 48, the consumer's resident software removes the coupon file that has been printed 54, updating the data base of downloaded electronic coupons 55 and the resident coupon display 47. The system also automatically removes expired coupon files that have yet to be activated 56. Another function of the resident software is displaying 62 and updating 63 the household profile 64 with information entered by the consumer in response to questions submitted by the service.
  • the consumer can dial up the service data base 58, enter the PIN number 59, and view a display of all active service coupons 60. These coupons can then be selected and downloaded 61 to the consumer's PC. While online, the consumer's software automatically sends back to the service data base information on the consumer's selection and printing history 57, as well as information on those downloaded coupon files that have expired 56. It also sends back updated information on the consumer's household profile 65.
  • a second embodiment of the present invention is directed to a data processing system and method for use in automating reservations over online systems for restaurants, hotels, or other service establishments.
  • FIGURE 5 is an overview showing how the information and activities flow from the initial assignment of the reservation by the restaurant, to its selection by the consumer and the ultimate printing of a confirmation slip by the consumer's printer.
  • the automated reservation process starts with the host computer of the restaurant 66 which sets the number, time, and type of reservations available, and downloads those instructions to the reservation service 67, which receives the instructions and assigns the requisite confirmation numbers and issue restrictions.
  • the reservation service 67 can then display the service's reservations to the consumer, and make them available for access through the consumer's personal computer (PC) 68 or other input device.
  • PC personal computer
  • This information can be sent through the online computer network and also preferably by a designated fax machine (which may be more convenient for the restaurant's front-office staff than a computer) .
  • the consumer can then use a printer 69 attached to the consumer PC 68, or another input device, to print a confirmation slip 70.
  • the confirmation slip can have a description of the reservation, the name and phone number of the consumer and the confirmation number. This slip would be presented to reception personnel upon the consumer's arrival at the restaurant and corroborated with the information that had previously been sent to the restaurant through the system and fax machine .
  • This profile is continually updated by the consumer, in response to additional questions, and is also continually updated by the system, in tracking the reservations the consumer has made.
  • FIGURE 6 depicts a software routine for the restaurant to set aside reservations for the system, change old reservations, and upload information on reservation use.
  • the routine begins 71 with dialing up the reservation service 72. To access the system, the restaurant first enters a login password 73. A main menu 74 is then displayed. Among the choices is setting new reservations 75. The type of reservation and number of reservations is determined by setting available tables 76 (e.g., the number of tables available for seating two 78, four 77, and six 79) . Instructions also include setting the day and time for the reservations 80. These reservation instructions can be added to previously issued, initial reservation instructions in disk storage 81.
  • the software can also be used to change previously issued reservations.
  • the restaurant can review these electronic reservation "coupons" 82 and then modify instructions on (e.g.) the numbers of tables available 83. In this operation previously issued reservations could be deleted from the system at the restaurant's option.
  • the updated reservation instructions 81 are then sent to the service data base.
  • the system can also be accessed by restaurants for usage history 85 to view the names and phone numbers of those who have made reservations 86, and to determine the number of remaining reservations for a given hour 87.
  • the restaurant can also upload information 88 on those who have used the service to book reservations at a particular location.
  • a user profile could be displayed 89 and a list of users could be displayed 93, or the restaurant could print user reports 90, and create a hard copy of the user profile 91 or user list 92.
  • the reservation service is again the bridge between the restaurant 66 and the consumer 68, and handles both incoming and outgoing information.
  • the service receives the reservation instructions 95 sent by the restaurant 66.
  • the service software takes the instructions and assigns the requisite confirmation numbers to each reservation 96.
  • These new or changed reservations are then sent to update 97 the active service reservations 98 already in disk storage for the restaurant.
  • These active service reservations are part of the outgoing information sent to the consumer 68 over the online network 99.
  • consumer usage information also moves from the consumer's PC back to the restaurant through the network 100.
  • the service system takes the reservation made by the consumer 102 and updates the number of active service reservations remaining 103. This information is also used to update the restaurant 104 through a transmission to the restaurant fax machine 105 and through the computer network 106. Also incoming from the consumer is user profile information 101 which is sent back to the restaurant through the computer network 106.
  • FIGURE 8 displays the software routine for the consumer. It starts 107 with a display of the main menu 108.
  • the consumer can dial up the service data base 109, enter the PIN number 110, and view a display of all active service reservations 111.
  • a reservation can then be selected and downloaded 112 to the consumer's PC, where it is sent to the printer 113.
  • the name and phone number of the consumer is taken from the user profile information storage 117 and added 114 to print instructions for the confirmation slip 116.
  • a printer attached to the consumer PC can be used to print 115 the confirmation slip 116.
  • the consumer's software sends back to the service information on the consumer's reservation 119 to update the remaining service reservations.
  • the reservation also updates the consumer's user profile 117.
  • the updated user profile information is also automatically sent back to the service while the consumer is online 120.
  • the consumer can display the user profile 121 and update the profile 122 with answers to questions prompted to the consumer both during and after the registration process.
  • the present invention can be designed for use with various online software, including American Online®, Prodigy® and Microsoft®. It will also be appreciated by those skilled in the art that various changes and modifications can be made to the illustrated embodiments without departing from the spirit of the present invention.
  • ECs coupled and reservation slips
  • various other types of ECs can be used by systems designed according to the present invention, including certificates used as proof of a gift, award or payment, and virtually any other types of certificates or vouchers.
  • the service data base 2 will typically assign identification data to the EC, this data could be transmitted and assigned together with the transaction data by the coupon issuer 1, or even by a third remote site.
  • issuer and service computers could be consolidated into a single computer for particular applications. Further, use could be made of multiple issuer computers, multiple service computers, or combinations of the same, given a particular application. Still further, while the preferred embodiments have described users with "remote computer terminals" that consist of personal computers, users might access the marketing network of the present invention through various other accessing media, such as phone lines, televisions, or individual access stations dedicated for the use and dispensing of various certificates (much like cash machines are used today) . These other accessing media would include appropriate software and hardware permitting interactive capabilities with remote computers, similar to that described in the preferred embodiments utilizing the personal computers.
  • a computer program listing for implementation of the present invention is set forth is the accompanying Appendix A.
  • the seven modules or volumes contained in this source code listing represent the functionality of a commercial implementation of the present invention, except for certain encryption routines for the prevention of tampering with the computer program.
  • the features of such encryption routines are separate from the focus of the present invention and are known by those of ordinary skill in the art.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

L'invention concerne un système de traitement de données émettant des certificats électroniques par des réseaux 'en ligne' d'ordinateurs personnels, de télévisions ou d'autres dispositifs équipés de moniteurs vidéo ou de téléphones. Chaque certificat électronique comporte des données de transaction et des données d'identification, et peut être imprimé sur un dispositif d'impression lié à un dispositif d'entrée personnel de consommateur, ou stocké électroniquement dans une base de données désignée jusqu'à une date d'expiration spécifiée. Le certificat peut être utilisé à des fins diverses, notamment comme coupon pour obtenir un rabais sur un produit ou un service, comme preuve de cadeau ou de prix, comme preuve de réservation, ou comme preuve de paiement. Des consommateurs accèdent au système de traitement de données en ligne, parcourent les options et font leurs sélections. Le système de traitement de données fournit des rapports concernant les certificats sélectionnés et leur utilisation après sélection. Les émetteurs de certificats ont également accès en ligne au système de traitement de données et peuvent former ou revoir des offres, et fournir diverses instructions ayant trait aux certificats, notamment des limitations quant au nombre total de certificats à émettre, et au nombre de certificats à émettre pour chaque consommateur individuel.
PCT/US1999/009960 1998-05-06 1999-05-05 Reseau de vente interactif et procede utilisant des certificats electroniques WO1999057670A2 (fr)

Priority Applications (6)

Application Number Priority Date Filing Date Title
AU38877/99A AU3887799A (en) 1998-05-06 1999-05-05 Interactive marketing network and process using electronic certificates
BR9910240-4A BR9910240A (pt) 1998-05-06 1999-05-05 Método para emitir e processar certificados eletrônicos
GB0028117A GB2353619A (en) 1998-05-06 1999-05-05 Interactive marketing network and process using electronic certificates
EP99921750A EP1082692A4 (fr) 1998-05-06 1999-05-05 Reseau de vente interactif et procede utilisant des certificats electroniques
JP2000547574A JP2002513976A (ja) 1998-05-06 1999-05-05 電子証書を用いる対話型マーケティングネットワーク及び方法
CA002310413A CA2310413A1 (fr) 1998-05-06 1999-05-05 Reseau de vente interactif et procede utilisant des certificats electroniques

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US7333498A 1998-05-06 1998-05-06
US09/073,334 1998-05-06

Publications (2)

Publication Number Publication Date
WO1999057670A2 true WO1999057670A2 (fr) 1999-11-11
WO1999057670A3 WO1999057670A3 (fr) 2000-04-27

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PCT/US1999/009960 WO1999057670A2 (fr) 1998-05-06 1999-05-05 Reseau de vente interactif et procede utilisant des certificats electroniques

Country Status (9)

Country Link
EP (1) EP1082692A4 (fr)
JP (1) JP2002513976A (fr)
CN (1) CN1307703A (fr)
AU (1) AU3887799A (fr)
BR (1) BR9910240A (fr)
CA (1) CA2310413A1 (fr)
GB (1) GB2353619A (fr)
TW (1) TW445423B (fr)
WO (1) WO1999057670A2 (fr)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002007036A1 (fr) * 2000-07-17 2002-01-24 Safety Voucher Scandinavia Ab Procede et systeme de gestion de bons-cadeaux lors de leur utilisation sur l'internet
JP2002117313A (ja) * 2000-08-01 2002-04-19 Hitachi Maxell Ltd 電子クーポン・システム
JP2003006522A (ja) * 2001-03-28 2003-01-10 Hewlett Packard Co <Hp> 情報ページシステムおよび方法
US6587835B1 (en) 2000-02-09 2003-07-01 G. Victor Treyz Shopping assistance with handheld computing device
GB2388948A (en) * 2002-05-21 2003-11-26 Paul Grint Validation system
WO2006059124A1 (fr) * 2004-12-03 2006-06-08 First Ondemand Ltd Generation et authentification d'articles en ligne
JP4927295B2 (ja) * 2000-06-19 2012-05-09 カタリナ マーケティング コーポレーション ネットワーク上で購入取引に関するプロモーションを管理する方法および装置

Families Citing this family (4)

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JP2003085430A (ja) 2001-09-12 2003-03-20 Hitachi Ltd 変圧器の受注支援方法
JP2014194731A (ja) * 2012-12-11 2014-10-09 Toshiba Tec Corp 電子レシートシステム、商品販売データ処理装置、電子レシート管理サーバ、情報処理装置およびプログラム
CN105551138A (zh) * 2015-12-08 2016-05-04 腾讯科技（深圳）有限公司 服务凭证处理方法及系统
CN113763011B (zh) * 2020-11-19 2025-03-21 北京沃东天骏信息技术有限公司 电子凭证的分配处理方法、装置、设备和存储介质

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5192854A (en) * 1990-07-26 1993-03-09 Counts Reginald D System for electronically recording and redeeming coupons
US5708782A (en) * 1993-03-22 1998-01-13 Larson; Blaine Method and apparatus for dispensing discount coupons
US5500681A (en) * 1994-05-24 1996-03-19 Jones; Charles P. Apparatus and method for generating product coupons in response to televised offers
US5761648A (en) * 1995-07-25 1998-06-02 Interactive Coupon Network Interactive marketing network and process using electronic certificates

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6587835B1 (en) 2000-02-09 2003-07-01 G. Victor Treyz Shopping assistance with handheld computing device
US8577734B2 (en) 2000-02-09 2013-11-05 Vengte Software Ag Limited Liability Company Method and medium for facilitate mobile shopping
US8612294B1 (en) 2000-02-09 2013-12-17 Vengte Software Ag Limited Liability Company Handheld computing device systems
JP4927295B2 (ja) * 2000-06-19 2012-05-09 カタリナ マーケティング コーポレーション ネットワーク上で購入取引に関するプロモーションを管理する方法および装置
WO2002007036A1 (fr) * 2000-07-17 2002-01-24 Safety Voucher Scandinavia Ab Procede et systeme de gestion de bons-cadeaux lors de leur utilisation sur l'internet
JP2002117313A (ja) * 2000-08-01 2002-04-19 Hitachi Maxell Ltd 電子クーポン・システム
JP2003006522A (ja) * 2001-03-28 2003-01-10 Hewlett Packard Co <Hp> 情報ページシステムおよび方法
GB2388948A (en) * 2002-05-21 2003-11-26 Paul Grint Validation system
WO2006059124A1 (fr) * 2004-12-03 2006-06-08 First Ondemand Ltd Generation et authentification d'articles en ligne

Also Published As

Publication number Publication date
CA2310413A1 (fr) 1999-11-11
GB2353619A (en) 2001-02-28
TW445423B (en) 2001-07-11
GB0028117D0 (en) 2001-01-03
JP2002513976A (ja) 2002-05-14
BR9910240A (pt) 2002-02-05
EP1082692A2 (fr) 2001-03-14
EP1082692A4 (fr) 2001-07-04
AU3887799A (en) 1999-11-23
WO1999057670A3 (fr) 2000-04-27
CN1307703A (zh) 2001-08-08

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