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WO1997011561A1 - Procede d'interconnexion de services de television et d'informations via un reseau de telecommunications - Google Patents

Procede d'interconnexion de services de television et d'informations via un reseau de telecommunications Download PDF

Info

Publication number
WO1997011561A1
WO1997011561A1 PCT/CA1996/000613 CA9600613W WO9711561A1 WO 1997011561 A1 WO1997011561 A1 WO 1997011561A1 CA 9600613 W CA9600613 W CA 9600613W WO 9711561 A1 WO9711561 A1 WO 9711561A1
Authority
WO
WIPO (PCT)
Prior art keywords
information service
viewer
cpe
program
telecommunications
Prior art date
Application number
PCT/CA1996/000613
Other languages
English (en)
Inventor
Graham C. Bradley
Odell L. Simmie
James Anglehart
Original Assignee
Sasktel
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sasktel filed Critical Sasktel
Priority to AU69208/96A priority Critical patent/AU6920896A/en
Priority to GB9709504A priority patent/GB2309853B/en
Publication of WO1997011561A1 publication Critical patent/WO1997011561A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications

Definitions

  • the present invention relates to methods and apparatus for quickly connecting a television viewer with an information provider providing information related to a television program being viewed.
  • Systems have been developed to use television communication as an efficient way to guide viewers to a point where they are ready to establish new communication as a result of the information they have seen on the television. For example, a television program or commercial advertisement displays a telephone number during the program and the number can be called for further information. This has been common practice for decades and works well, provided that the television viewer mentally notes or writes down the telephone number and is able to go to a telephone to dial the number and receive the further information or make the necessary inquiry.
  • U.S. Patent 5,262,860 (Fitzpatrick et al) a computer is used to analyze a broadcast television video signal to recognize and decode text or numeric data contained within the video frames and establish telephone communication (modem communication) based on a captured telephone number.
  • U.S. Patent 4,071,697 (Bushnell et al) an interactive home shopping system is disclosed in which blocks of digital information are encoded in the RF signal. This digital information describes the character set so that when it is decoded, text may be recovered. Each block of digital information has a unique address. The blocks of digital information relate to specific products and the signal broadcast on a television channel is not a video program that can be watched for entertainment or educational purposes.
  • U.S. Patent 4,456,925 (Skerlos et al) describes a television system having an integrated telephone with automatic dialing and a memory bank of telephone numbers.
  • the information used to connect the viewer over telecommunication lines can come from different sources and does not interfere with regular video program viewing.
  • the information service may be for product information or for retail sales.
  • the telecommunications connection to the information service can be by regular audio telephone communication or by data communication to a digital data server, or a mixture of both.
  • telecommunication addresses are obtained from a broadcast and checked in a database of "valid" numbers before connecting the viewer to the address.
  • the addresses are encoded in the vertical blanking interval (VBI) of the broadcast, and the addresses are toll free telephone numbers.
  • the addresses may be data network addresses, or "serial numbers" of actual addresses which are converted into actual addresses using information from the database.
  • each broadcaster could insert into the VBI an advertiser' s code with each advertisement, and the actual address for the advertiser identified by the broadcaster's code will be obtained.
  • each advertiser may have a different code with each broadcaster.
  • the identity of the broadcaster can be broadcast with the program (e.g. in the VBI) or, in the case of CATV on a data channel, and the database can contain the actual addresses for each broadcaster (station) and each advertisement code.
  • the database may be maintained by the provider of the customer premises equipment (CPE) or a third party.
  • CPE customer premises equipment
  • This first aspect allows the CPE provider (normally the cable company who has invested in providing the CPEs at a base cost or free) to control which advertisers may enjoy the benefits of a quick connection to prospective customers through the CPE.
  • the advertisers may pay to the CPE provider a flat fee or a per use fee for the service. In this way, deadbeat advertisers would lose the advantage of having customers who can ask for further information (by telephone or data communication) simply by pressing a single button.
  • the database may be a single remote database consulted by the CPE by telephone or CATV connection, or it may be stored in memory in the CPE and updated by broadcast or data upload from a dial up server.
  • the CPE may be integrated in the television apparatus, and the database may be located at a telephone number, telecommunications address (e.g. over cable network) or on a data channel to be programmed into the TV.
  • the integrated CPE may transmit an identification unique to the provider or manufacturer for recordal at the database.
  • the viewer is connected to the advertiser or information service by telephone without the need of any CPE.
  • the telephone switch is programmed to accept a prefix service code followed by the channel number being viewed.
  • the switch records the time of the request and determines which broadcaster (channel) the viewer was watching. In some areas this is known directly from the channel number entered at the telephone, however, some switches serve areas in which two or more cable broadcasters operate with different channel numbers for the same broadcaster. It may also be necessary to check in a database whether the viewer is a cable subscriber at all.
  • the advertiser's telephone number is obtained from a database which contains accurate information about the advertisements contained in a broadcast and the telephone numbers of those advertisers who wish to receive calls for further information.
  • the telephone switch may connect the caller directly or prompt him or her for a confirmation. According to this second aspect, it would suffice for the broadcast to state "call for more information", and any viewer will be connected by dialing, e.g. "*8814", in the case of a program on channel 14 and a service access code of "*88".
  • the recipient of the call e.g. the automatic call distribution (ACD) system of the response center
  • ACD automatic call distribution
  • the recipient of the call is provided with equipment to record the CPE provider's identity in association with the call for the purposes of attributing a fee or commission to an account of the CPE provider in exchange for having facilitated the quick connection to the recipient as a result of providing the CPE.
  • the identity of the CPE can be easily transmitted in the case of data communication, but in the case of a voice ACD system, special hardware may be required to register by DTMF or modem communication the identity of the CPE provider prior to handling the call.
  • the CPE may place regular voice communication between the viewer and the recipient on hold until the recipient system responds by modem or DTMF to acknowledge receipt of the identity.
  • the CPE may also play a repeated recording stating the identity of the CPE provider and requesting that the recipient acknowledge the origin of the call by responding with a given DTMF key response.
  • calls received from CPEs of a given CPE provider may be accepted or refused by the recipient, the understanding being that, if accepted, a record will be kept for the purposes of payment of fees, either on a per call basis or on a sales commission basis.
  • An audit by the CPE provider can be carried out by ordering specific merchandise at specific times and checking the recipients records for the specific call or sale.
  • the communication of the CPE provider's identity includes an identification of the product selected and the program viewed when selection is made in order that the recipient can better handle the call efficiently and better judge the value of the advertising which resulted in the viewer responding.
  • a video symbol cue is provided upon complete successful receipt of an address or serial number from the VBI.
  • the invention provides a method for controlling an automatic connection between a television viewer watching a transmitted video program and an information service via a telecommunications network.
  • the method comprises the steps of: providing customer premises equipment (CPE); receiving at the CPE a viewer response signal requesting further information related to a program being viewed; determining an identity of an information service; determining whether the information service is accepting to pay a fee for an automatic connection between the viewer and the information service; establishing, in response to the response signal, a telecommunications connection between the viewer and the information service only if the information service is accepting to pay.
  • CPE customer premises equipment
  • the customer premises equipment preferably comprises a set top unit, however, it may also comprise a telephone or electronic hardware incorporated in a television set.
  • the viewer response signal received at the CPE is preferably a signal corresponding to an inquire button provided on a remote control unit associated with the set top CPE.
  • the viewer response signal could be a telephone dial code or a sequence of keys pressed on the remote control unit.
  • the step of determining the identity of an information services preferably comprises obtaining the telecommunications address of the information service, such as obtaining a toll free telephone number. Such a telephone number may come from the vertical blanking interval (VBI) encoded with the program or it may come from a data channel transmitted simultaneously with the program broadcast.
  • VBI vertical blanking interval
  • Obtaining the telecommunications address may alternatively involve a database look-up in which the look ⁇ up is accomplished using a channel number or broadcaster identification and a source of information about an information service associated with a portion of the program at the time the viewer response signal is received.
  • the telecommunications connection between the viewer and the information service may be voice communication (e.g. by telephone), or it may be data communication involving, for example, the display of graphical information on a television set with selections and entries by the viewer being relayed to the information service for processing and providing further information, or it can be a mixture of both, for example, telecommunications in which an automated graphical display system allows a user to define certain options and obtain certain basic information before requesting connection to a human operator for voice communication.
  • the invention also provides a method of receiving automatically connected telecommunication from a viewer of a video program, comprising the steps of: a) providing an information service telecommunication handling center connected to a telecommunications network at a telecommunications address for the purposes of providing further information about a content of the video program; b) transmitting the video program; c) receiving over the network a signal requesting a confirmation response for acceptance of automatic connection to the viewer; and d) providing the confirmation response to receive the automatically connected telecommunication from the viewer.
  • Figure 1 is a schematic block diagram of a secure system for interconnection of a television viewer and an information service through the telephone network in which the broadcast program is received by a cable tv signal;
  • Figure 2 illustrates a block diagram of a system similar to that of Figure 1 in which the television program is broadcast by satellite or land broadcast towers;
  • Figure 3 is a schematic flow diagram of the method according to the preferred embodiment.
  • Figure 4 illustrates a schematic flow diagram of a further method according to the present invention.
  • a television receiver 14 receives a cable tv signal 12 and provides an output to a television 18.
  • a control unit 10 receives remote control signals from a hand held remote control unit 34 for providing control commands to the receiver 14 and a communications control unit 24.
  • the control unit 10, communications control unit 24, VBI decoder 16, tv receiver 14 and audio video encoder 25 form customer premises equipment (CPE) 8 which preferably are a set top signal housing unit connected to an external telephone 38 and integrated microphone 39 and connected to a public switched telephone network 20 (PSTN) through an interface 40.
  • CPE customer premises equipment
  • the information service 28 may comprise human operators or a computerized information service system, or both, and may be accessed through telephone network 21 or data network 23.
  • the program being viewed is encoded with telephone number data in its vertical blanking interval (VBI).
  • VBI vertical blanking interval
  • the VBI decoder 216 decodes data contained in the VBI and stores it in a memory.
  • control unit 10 When an inquire button 36 is pressed, a viewer response signal is generated and received by control unit 10.
  • the control unit 10 signals the communications control unit 24 that a request for further information has been made. If a telephone number has been received from the VBI for the program being viewed, a telephone call is placed by the control unit 24 through its interface 40 and network 20 to a service gateway 22.
  • the gateway 22 checks in a database 26 whether the number found in the VBI by decoder 16 is a valid telephone number of an information service which is accepting to pay a fee for automatic connection to the viewer if handled by the CPE 8.
  • the gateway 22 may connect the call through network 21 to the information service 28 in the case of a voice call, or in the case of a data call, it may be handled through network 23.
  • the query of database 26 may be carried out simply by communicating the telephone number request by a sequence of tones, i.e. by DTMF communication. It can be appreciated that the gateway 22 and database 26 may be integrated in a telephone switch, in which case network 20 and 21 may be the same.
  • control unit 24 allow the conversation to continue by providing audio or video superposed over the program being viewed on television 18 by means of encoder 25. Alternatively, the viewer may be prompted to pick up telephone 38.
  • the information service 28 is a text or graphics information server
  • the images to be displayed may be mixed with or may replace the image being viewed on tv 18 by first encoding the data using encoder 25 and then mixing or cutting the video image in receiver 14.
  • the feedback path of user selections using remote control 34 is received at control unit 10 and passed on to communications control 24 for return through network 20 to the information service 28.
  • the customer premises equipment 14 receives the video programming signal from satellite 42 or a land tower 48.
  • Satellite 42 is fed its signal from land base broadcasting equipment 41 and in either case, VBI encoders 46 are provided for inserting into the program signal telephone number data regarding the telephone number of the information service to be connected to automatically when watching a given portion of the video program.
  • VBI encoders 46 are provided for inserting into the program signal telephone number data regarding the telephone number of the information service to be connected to automatically when watching a given portion of the video program.
  • the information service 28 is illustrated being broken down into three possible forms, namely as an IVR/ADSI server, voice response system and data server 28a, b and c respectively.
  • a program is provided for viewing by a television viewer who, in response to the program, decides to generate a response signal for requesting information relating to the program being viewed.
  • the response signal is received at customer premises equipment.
  • the identity of the information service is then determined and if the information service identified is recognized as being an information service willing to pay a fee for automatic connection between the viewer and the information service, then a telecommunications connection between the viewer and the information service is provided. In the case that it is determined that the information service is not willing to pay a fee for automatic connection between the viewer and the information service, then the connection is denied.
  • the underlying principle of the present invention is that the improved automatic connection between the viewer and the information service is the result of providing special equipment and services. In return for these services and provision of equipment, the party responsible for automatic connection between the viewer and the information service should be compensated when appropriate.
  • the invention therefore provides a control whether or not an information service may benefit from automatic connection to the viewer.
  • the invention provides a method of receiving automatically connected telecommunication from a viewer of a video program comprising providing the video program broadcast.
  • a confirmation response signal for confirming acceptance of automatic connection to a viewer is generated by customer premises equipment and received at an information service telecommunication handling center.
  • the handling center confirms acceptance, the automatically connected telecommunication from the viewer is provided and communication with the viewer is enabled.
  • the CPE may provide the viewer with voice communication from the information service, while the voice path from the viewer to the information service is blocked and in its place a recorded announcement is played requesting that a predetermined DTMF confirmation signal be generated in order for automatic connection to be accepted.
  • the recorded announcement may provide the information service with an identity of the CPE provider in order that - li ⁇
  • the information service may keep track of the number of calls received from given particular providers of CPE for the purposes of accounting a per call or commission fee to be paid to the provider of the CPE.
  • a service gateway 22 including a database 26 the number of calls handled or accepted may be recorded in the database 26 for accounting purposes, in which case, the information service may simply receive a bill for the calls handled by the CPE.
  • CPE is not limited to the actual equipment found on the customer's property, but rather, it includes the specific computer and telecommunications equipment involved in handling in response to the viewer's request the automatic connection between the viewer and the information service.
  • the CPE can be integrated in a television set. Fees collected through the use of the automatic connection service could be used to offset the cost of purchasing such a television set.
  • the advertiser's telephone number or telecommunications address identifier number is received from the VBI using the VBI decoder 16, it is of course possible to obtain the telecommunications address from a data channel or a database by providing information which is able to identify the broadcaster, e.g. the channel number of the broadcaster. If such a telecommunications address look-up is not able to be carried out within a few seconds, the time of the receipt of the viewer response signal may be recorded and used in a look-up to find the appropriate telecommunications address.
  • the CPE 8 may comprise the viewers telephone with the switch to which the telephone is connected being programmed to carry out the database look-up in response to dialing a code, e.g. "*8814", in the case of a program on channel 14 and a service access code of "*88".
  • a code e.g. "*8814”
  • This form of the invention may be carried out without providing any additional hardware to a home, while permitting the switch to connect the viewer directly to the appropriate telephone number after carrying out the look-up.
  • the switch could be programmed to play an announcement regarding the information service to confirm with the viewer that he or she will be connected with the correct information service.
  • the viewer could also be provided with the option after hearing the announcement regarding the information service to back up to the information service last featured on the program being viewed.
  • a further announcement regarding the identity of the program being viewed and the broadcaster could also optionally be included, provided that the total time involved for an automatic connection does not wear on the patience of the viewer.
  • An advantage of the preferred embodiment in which telecommunications address information is included in the VBI is that a viewer recording of a broadcast program using a VCR 15 as illustrated in Figure 2 will still permit the CPE 8 to respond to the viewer's request for automatic connection to the information service, even if the source of the program is VCR 15 and not satellite 42 or land station 48.
  • the information sent from the CPE 8 to the database 26 may comprise an identity of the manufacture of the CPE in order to be able to account for the proportion of total fees collected to be distributed to the various CPE providers or manufacturers.
  • the service gateway 22 and database 26 do not directly control connection to the information service, it may be appropriate to restrict access to the database information to only certain brands or providers of CPE 8.
  • One method of restriction is to encrypt the telecommunications address while providing the decryption key only to authorized CPE.
  • encryption may be used to restrict use of such telecommunication addresses to certain CPEs 8.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Telephonic Communication Services (AREA)

Abstract

Système permettant à un téléspectacteur d'être raccordé rapidement et facilement à un service d'informations alors qu'il regarde une émission. Le service d'informations est un annonceur ou un autre type de service d'informations lié à l'émission regardée. Les informations utilisées pour raccorder le téléspectateur via un moyen de télécommunications viennent de différentes sources et n'entravent pas la réception de l'émission vidéo ordinaire. Le service d'informations peut concerner l'information sur les produits ou sur les ventes au détail. Le prestataire de service perçoit une taxe ou une commission correspondant au raccordement automatique entre le téléspectateur et le service d'information. Un contrôle des raccordements automatiques entre téléspectateurs et services d'information est exercé en vue de la perception des taxes ou commissions. Le raccordement par télécommunications au service d'informations peut se faire par communication téléphonique audio classique ou par communication informatique adressée à un serveur numérique, ou par une combinaison des deux.
PCT/CA1996/000613 1995-09-20 1996-09-16 Procede d'interconnexion de services de television et d'informations via un reseau de telecommunications WO1997011561A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU69208/96A AU6920896A (en) 1995-09-20 1996-09-16 Method for interconnection of tv and information service through telecommunications network
GB9709504A GB2309853B (en) 1995-09-20 1996-09-16 Method for interconnection of tv and information service through telecommunications network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US53085995A 1995-09-20 1995-09-20
US08/530,859 1995-09-20

Publications (1)

Publication Number Publication Date
WO1997011561A1 true WO1997011561A1 (fr) 1997-03-27

Family

ID=24115271

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA1996/000613 WO1997011561A1 (fr) 1995-09-20 1996-09-16 Procede d'interconnexion de services de television et d'informations via un reseau de telecommunications

Country Status (4)

Country Link
AU (1) AU6920896A (fr)
CA (1) CA2202290A1 (fr)
GB (1) GB2309853B (fr)
WO (1) WO1997011561A1 (fr)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6188398B1 (en) * 1999-06-02 2001-02-13 Mark Collins-Rector Targeting advertising using web pages with video
KR20020042209A (ko) * 2000-11-30 2002-06-05 신동환 웹 브라우저 상의 텔레비전 신호 표시방법 및 장치
DE10103406A1 (de) * 2001-01-26 2002-08-01 Deutsche Telekom Ag Verfahren zur vollautomatischen Ermittlung des Nutzungsumfangs kostenpflichtiger, verschlüsselt übertragener Programminhalte und hierfür geeignete Einrichtung
EP1411725A3 (fr) * 1996-05-16 2004-05-19 Kabushiki Kaisha Infocity Procédé de transmission et d'affichage d'informations et dispositif d'affichage d'informations
KR100445812B1 (ko) * 2002-03-28 2004-08-25 김선태 인터넷 방송과 연계된 광고를 통한 쇼핑몰 운영 방법 및시스템
EP1324609A4 (fr) * 2000-07-27 2006-11-02 Infocity Kk Dispositif d'acces a des informations et procede, et dispositif distributeur d'informations et procede
WO2008114994A1 (fr) * 2007-03-19 2008-09-25 Samsung Electronics Co., Ltd. Appareil et procédé de fourniture de contenu

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CA2187004C (fr) 1995-10-05 2000-12-12 Kazumoto Iinuma Reseau d'information utilisant les emissions de television ou de radio et terminal de reception d'emissions
US6567981B1 (en) 1998-08-03 2003-05-20 Elysium Broadband Inc. Audio/video signal redistribution system
US10657406B2 (en) 2017-02-02 2020-05-19 The Directv Group, Inc. Optical character recognition text export from video program

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1411725A3 (fr) * 1996-05-16 2004-05-19 Kabushiki Kaisha Infocity Procédé de transmission et d'affichage d'informations et dispositif d'affichage d'informations
US6188398B1 (en) * 1999-06-02 2001-02-13 Mark Collins-Rector Targeting advertising using web pages with video
EP1324609A4 (fr) * 2000-07-27 2006-11-02 Infocity Kk Dispositif d'acces a des informations et procede, et dispositif distributeur d'informations et procede
KR20020042209A (ko) * 2000-11-30 2002-06-05 신동환 웹 브라우저 상의 텔레비전 신호 표시방법 및 장치
DE10103406A1 (de) * 2001-01-26 2002-08-01 Deutsche Telekom Ag Verfahren zur vollautomatischen Ermittlung des Nutzungsumfangs kostenpflichtiger, verschlüsselt übertragener Programminhalte und hierfür geeignete Einrichtung
KR100445812B1 (ko) * 2002-03-28 2004-08-25 김선태 인터넷 방송과 연계된 광고를 통한 쇼핑몰 운영 방법 및시스템
WO2008114994A1 (fr) * 2007-03-19 2008-09-25 Samsung Electronics Co., Ltd. Appareil et procédé de fourniture de contenu
US9332228B2 (en) 2007-03-19 2016-05-03 Samsung Electronics Co., Ltd. Content provision apparatus and method

Also Published As

Publication number Publication date
GB2309853B (en) 1999-11-24
AU6920896A (en) 1997-04-09
GB9709504D0 (en) 1997-07-02
GB2309853A (en) 1997-08-06
CA2202290A1 (fr) 1997-03-27

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