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WO1997002672A1 - Procede et installation pour l'acquisition cote emetteur de donnees auditeur - Google Patents

Procede et installation pour l'acquisition cote emetteur de donnees auditeur Download PDF

Info

Publication number
WO1997002672A1
WO1997002672A1 PCT/DE1996/001126 DE9601126W WO9702672A1 WO 1997002672 A1 WO1997002672 A1 WO 1997002672A1 DE 9601126 W DE9601126 W DE 9601126W WO 9702672 A1 WO9702672 A1 WO 9702672A1
Authority
WO
WIPO (PCT)
Prior art keywords
listener
unit
related data
data input
transmitter
Prior art date
Application number
PCT/DE1996/001126
Other languages
German (de)
English (en)
Inventor
Alexander Zeitelhack
Gert Zimmer
Original Assignee
Bci-Rundfunkberatung Gmbh & Co. Handels Kg
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bci-Rundfunkberatung Gmbh & Co. Handels Kg filed Critical Bci-Rundfunkberatung Gmbh & Co. Handels Kg
Priority to JP50470297A priority Critical patent/JP2001507526A/ja
Priority to AU61875/96A priority patent/AU700218B2/en
Priority to AT96920701T priority patent/ATE206258T1/de
Priority to DE59607792T priority patent/DE59607792D1/de
Priority to EP96920701A priority patent/EP0835564B1/fr
Publication of WO1997002672A1 publication Critical patent/WO1997002672A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • H04H60/23—Arrangements for conditional access to broadcast information or to broadcast-related services using cryptography, e.g. encryption, authentication, key distribution

Definitions

  • the present invention relates to a method and an associated system for the transmitter-related recording of listener-related data of a specific listener of a transmitter within a plurality of listeners.
  • the invention is based on the object of offering a method and a system for recording and documenting the behavior of the specific listener during the sending of a message (in particular an advertising message).
  • a transmitter is initially provided, which transmits encrypted transmission messages to an audience.
  • the transmitter can be a radio transmitter or a television transmitter.
  • the encryption of the transmission messages consists, for example, of sending passwords or sound patterns that are in clear contrast to the other course of the program.
  • the transmitter is now connected via a data connection to a series of listener-related data input units (e.g. PCs), as a result of which the operating states of these data input units can be recorded.
  • a series of listener-related data input units e.g. PCs
  • the respective listener can use input commands to change the operating states of his data input unit. These changes will be teneingesque of the listener and also connected to the transmitter connected DV unit.
  • the listener-related data input unit can also connect to any number of other subscribers and operate data exchange via data networks.
  • the encrypted transmission messages which the transmitter sends (possibly at very specific times) and which are received by the listener, consist in the transmission of certain passwords which are to be entered into the listener-related data input unit immediately after transmission, the entry of the correct password at the right time by the listener switching the listener-related data input unit into another operating state.
  • the DV unit determines that the input commands entered by the listener match the password sent by the transmitter, the operating state achieved on the basis of the input input commands is classified as "correct". The DV unit thus determines that the listener has the encrypted transmission message has recognized and caused corresponding input commands with a change in the operating state of the listener-related data input unit caused thereby.
  • the method according to the invention is thus able to detect and document the reception of an encrypted transmission message by the listener about the respective operating states of the listener-related data input unit caused by the listener.
  • the listener If the listener has behaved "correctly” and has recorded, processed and converted the encrypted broadcast message sent into corresponding input commands at the listener-related data input unit, the desired goal has been achieved: the broadcast message was actively perceived by the listener.
  • the individual listener can now be “rewarded” by “crediting” an information unit (for example by time units in the form of “listener minutes”) on the memory set up in the listener-related data input unit.
  • a “credit account” can therefore be set up which is increased depending on the operating states of the listener-related data input unit.
  • the listener can be "rewarded” for his active and prolonged listening if, for example, he receives such a "credit balance" (eg in the form of collected "audience minutes”) or is allowed to participate in a raffle.
  • the "credit account balance" of the memory of the listener-related data input unit can also be simply queried by the DV unit as an overview of the length of time the listener stays with a specific broadcast message and thus serves as an important aid for recording the listener behavior in relation to specific broadcast messages .
  • the reception effectiveness of the respective encrypted transmission messages can be read directly from the operating states of the listener-related data input units and can thus be improved and optimized by changing the encrypted transmission messages and re-recording the operating states of the data input units.
  • the DV unit which is arranged between the listener-related data input unit and the transmitter, can effect a further connection of the respective listener-related data input unit with subscribers likewise connected to a data network.
  • the respective listener to activate the data input unit assigned to him. This can be done by entering keywords or by inserting a coded identification card. Only then is the respective listener-related data input unit connected to the central DV unit and is therefore also connected to the transmitter.
  • identification cards integrated in standard credit cards or Euro Check cards are also available.
  • such an identification card can be provided with a storage medium into which, for example, data from the memory integrated in the listener-related data input unit can be loaded and thus, for example, the "credit balance" can be noted directly on the identification card of the listener.
  • the system provides a DV unit, which is connected to listener-related data input units for querying the operating states and also has and can establish connections to other participants in an (external) data network.
  • the operating states of the listener-related data entry units are changed via the input commands entered as a function of the encrypted transmission information from the listener at the listener-related data entry unit, which can be detected by querying the DV unit.
  • the data input unit can now be designed, on the one hand, as a stationary data input station (for example a PC) or, on the other hand, as a non-stationary mobile input element, which is designed, for example, in a miniaturized form and can be constantly carried by the listener.
  • a stationary data input station for example a PC
  • a non-stationary mobile input element which is designed, for example, in a miniaturized form and can be constantly carried by the listener.
  • mobile input elements are carried by the listener and at any point at which a broadcast message is received (for example in waiting rooms or in a taxi) input commands can be made.
  • a mobile input element "fed” with input commands can then be connected, for example, to a listener-related stationary data input station for data interrogation, and operating states can be interrogated via the DV unit.
  • a further embodiment consists in that the mobile input element has direct radio contact with the DV unit and the input commands of the mobile input element and the resulting operating states are queried directly by the DV unit.
  • FIG. 2 shows a system with non-stationary mobile input elements.
  • FIG. 1 shows a transmitter 1 which is connected to a DV unit 5 via a data connection 3.
  • This DV unit 5 is connected to a stationary listener-related data input station 4 and to a number of subscribers T ⁇ -T N.
  • Further listener-related data input stations 4 'and 4 can optionally be activated or (as shown in FIG. 1) deactivated connected to the DV unit 5 and successively switched on or queried simultaneously by the DV unit 5.
  • the listener 2 hears a transmission message 7 from the transmitter and thereupon sets the data input station 4 assigned to him into different operating states by input commands which are queried by the DV unit 5.
  • the DV unit 5 determines this state of conformity and imports information into a memory 6 integrated in the data entry station 4, which for example shows the “credit balance” symbolizes the listener 2.
  • the listener 2 can often set the data input station 4 into operating states recognized by the DV unit 5 as “correct”, as a result of which the listener 2 is "rewarded” by increasing the account of the information units in the memory 6.
  • the DV unit 5 also serves to establish a direct connection for data exchange with the subscribers T x - T N.
  • FIG. 1 shows stationary data input stations 4, 4 'and 4 "(for example PCs) which are connected to the DV unit 5 via a cable connection
  • mobile input elements 8, 8' and 8" are shown which are connected to the DV unit 5 by sending radio messages 9 and can also be queried and managed by the latter (in principle similar to a stationary data input station 4).
  • Such mobile input elements 8, 8 'and 8 can easily be carried along by the listener 2.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Circuits Of Receivers In General (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Radar Systems Or Details Thereof (AREA)

Abstract

L'invention concerne un procédé et une installation pour l'acquisition, côté émetteur, de données auditeur, d'un auditeur concret (2) de l'émetteur (1) parmi une pluralité d'auditeurs (2). Par l'intermédiaire d'un émetteur (1), en particulier, d'un émetteur radio, des messages de transmission codés sont envoyés aux auditeurs (2); l'émetteur (1) interroge, par l'intermédiaire d'une liaison de données (3) chaque auditeur (2) sur l'état de fonctionnement respectif d'un poste d'entrée de données auditeur (4), en référence aux messages de transmission codés, puis des valeurs déterminées sont affectées à une mémoire auditeur (6) en fonction du résultat de l'interrogation.
PCT/DE1996/001126 1995-06-30 1996-06-27 Procede et installation pour l'acquisition cote emetteur de donnees auditeur WO1997002672A1 (fr)

Priority Applications (5)

Application Number Priority Date Filing Date Title
JP50470297A JP2001507526A (ja) 1995-06-30 1996-06-27 リスナー側データの送信機特定記録方法及びその装置
AU61875/96A AU700218B2 (en) 1995-06-30 1996-06-27 Method and arrangement for the transmitter-related detection of listener-related data
AT96920701T ATE206258T1 (de) 1995-06-30 1996-06-27 Verfahren sowie anlage zur senderbezogenen erfassung von zuhörerbezogenen daten
DE59607792T DE59607792D1 (de) 1995-06-30 1996-06-27 Verfahren sowie anlage zur senderbezogenen erfassung von zuhörerbezogenen daten
EP96920701A EP0835564B1 (fr) 1995-06-30 1996-06-27 Procede et installation pour l'acquisition cote emetteur de donnees auditeur

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19523515A DE19523515C2 (de) 1995-06-30 1995-06-30 Verfahren und Anlage zur senderbezogenen Erfassung von zuhörerseitigen Daten
DE19523515.0 1995-06-30

Publications (1)

Publication Number Publication Date
WO1997002672A1 true WO1997002672A1 (fr) 1997-01-23

Family

ID=7765484

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/DE1996/001126 WO1997002672A1 (fr) 1995-06-30 1996-06-27 Procede et installation pour l'acquisition cote emetteur de donnees auditeur

Country Status (7)

Country Link
EP (1) EP0835564B1 (fr)
JP (1) JP2001507526A (fr)
AT (1) ATE206258T1 (fr)
AU (1) AU700218B2 (fr)
CA (1) CA2225563A1 (fr)
DE (2) DE19523515C2 (fr)
WO (1) WO1997002672A1 (fr)

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9609034B2 (en) 2002-12-27 2017-03-28 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9667365B2 (en) 2008-10-24 2017-05-30 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US9699499B2 (en) 2014-04-30 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9711152B2 (en) 2013-07-31 2017-07-18 The Nielsen Company (Us), Llc Systems apparatus and methods for encoding/decoding persistent universal media codes to encoded audio
US9711153B2 (en) 2002-09-27 2017-07-18 The Nielsen Company (Us), Llc Activating functions in processing devices using encoded audio and detecting audio signatures
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10003846B2 (en) 2009-05-01 2018-06-19 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US10467286B2 (en) 2008-10-24 2019-11-05 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction

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DE19713271A1 (de) * 1997-03-29 1998-10-01 Junghans Uhren Gmbh Bidirektionales Kommunikations-System zwischen einer Sendeanstalt und Publikum
EP1156610A3 (fr) 2000-05-19 2005-01-26 Martin Lotze Méthode et système pour la sélection automatique de compositions musicales et/ou d'enregistrements audiophoniques
DE10047052C1 (de) * 2000-05-19 2001-11-15 Martin Lotze Verfahren und Vorrichtung zur automatischen Auswahl von Musik- und/oder Tonstücken
US11741093B1 (en) 2021-07-21 2023-08-29 T-Mobile Usa, Inc. Intermediate communication layer to translate a request between a user of a database and the database
US11924711B1 (en) 2021-08-20 2024-03-05 T-Mobile Usa, Inc. Self-mapping listeners for location tracking in wireless personal area networks

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US4926255A (en) * 1986-03-10 1990-05-15 Kohorn H Von System for evaluation of response to broadcast transmissions
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EP0421482B1 (fr) * 1983-12-08 1998-05-20 Ceridian Corporation Système et méthode de collection de données de télévision et d'étude de marché
US4876592A (en) * 1986-03-10 1989-10-24 Henry Von Kohorn System for merchandising and the evaluation of responses to broadcast transmissions
FR2658375B2 (fr) * 1989-05-25 1994-04-22 Adventure Dispositif electronique destine a permettre la participation d'un individu a un programme telediffuse.
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Cited By (42)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9711153B2 (en) 2002-09-27 2017-07-18 The Nielsen Company (Us), Llc Activating functions in processing devices using encoded audio and detecting audio signatures
US9900652B2 (en) 2002-12-27 2018-02-20 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9609034B2 (en) 2002-12-27 2017-03-28 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9667365B2 (en) 2008-10-24 2017-05-30 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US11256740B2 (en) 2008-10-24 2022-02-22 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US11386908B2 (en) 2008-10-24 2022-07-12 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US11809489B2 (en) 2008-10-24 2023-11-07 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US10467286B2 (en) 2008-10-24 2019-11-05 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US10134408B2 (en) 2008-10-24 2018-11-20 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US12002478B2 (en) 2008-10-24 2024-06-04 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US11004456B2 (en) 2009-05-01 2021-05-11 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US10555048B2 (en) 2009-05-01 2020-02-04 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US11948588B2 (en) 2009-05-01 2024-04-02 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US10003846B2 (en) 2009-05-01 2018-06-19 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9681204B2 (en) 2011-04-12 2017-06-13 The Nielsen Company (Us), Llc Methods and apparatus to validate a tag for media
US9515904B2 (en) 2011-06-21 2016-12-06 The Nielsen Company (Us), Llc Monitoring streaming media content
US11252062B2 (en) 2011-06-21 2022-02-15 The Nielsen Company (Us), Llc Monitoring streaming media content
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US11784898B2 (en) 2011-06-21 2023-10-10 The Nielsen Company (Us), Llc Monitoring streaming media content
US11296962B2 (en) 2011-06-21 2022-04-05 The Nielsen Company (Us), Llc Monitoring streaming media content
US10791042B2 (en) 2011-06-21 2020-09-29 The Nielsen Company (Us), Llc Monitoring streaming media content
US9838281B2 (en) 2011-06-21 2017-12-05 The Nielsen Company (Us), Llc Monitoring streaming media content
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9209978B2 (en) 2012-05-15 2015-12-08 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9357261B2 (en) 2013-02-14 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9711152B2 (en) 2013-07-31 2017-07-18 The Nielsen Company (Us), Llc Systems apparatus and methods for encoding/decoding persistent universal media codes to encoded audio
US10721524B2 (en) 2014-04-30 2020-07-21 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US11277662B2 (en) 2014-04-30 2022-03-15 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9699499B2 (en) 2014-04-30 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10231013B2 (en) 2014-04-30 2019-03-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US11831950B2 (en) 2014-04-30 2023-11-28 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US11057680B2 (en) 2015-05-29 2021-07-06 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10694254B2 (en) 2015-05-29 2020-06-23 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US11689769B2 (en) 2015-05-29 2023-06-27 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10299002B2 (en) 2015-05-29 2019-05-21 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media

Also Published As

Publication number Publication date
EP0835564A1 (fr) 1998-04-15
ATE206258T1 (de) 2001-10-15
EP0835564B1 (fr) 2001-09-26
AU700218B2 (en) 1998-12-24
JP2001507526A (ja) 2001-06-05
AU6187596A (en) 1997-02-05
CA2225563A1 (fr) 1997-01-23
DE19523515A1 (de) 1997-01-09
DE19523515C2 (de) 1998-01-29
DE59607792D1 (de) 2001-10-31

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