RU2466465C2 - Method to form single information data base on surfaces of advertisement vehicles - Google Patents

Abstract

FIELD: information technologies.

SUBSTANCE: method to form a single information data base on surfaces of advertising vehicles, comprising collection of data on advertising structures designed for outdoor advertisement, a company-owner of advertisement structures during execution of their main business for displaying information on surfaces, and such data includes: address and type of a structure, a class of a side, a size of a side, availability of lighting, availability of free spaces, photographs of an advertising structure and its every side, a sketch map of an area, where an advertising structure is installed, cost of information placement, further entry of this data into a computer, its transfer via a communication channel to a centralised server of a company-owner of a single information base, implementation of this data structuring with server software, generation of a single data base on surfaces of outdoor advertisement, selection of models of advertising structures, having criteria of relation to a certain company, and transfer of information about them via a communication channel to a server of a company-owner of advertising structures, programmes of which provide for information content of the company's website, and actual information is displayed on the website of this company on surfaces that it owns, transfer of information available to a potential client, to a centralised server, and its display in a single information data base, whenever the company-owner of advertising structures enters information on new criteria of surfaces or their changes, transfer of a request from a potential client via a communication channel to a server, which generated a list of surfaces with indication of surface criteria important for their advertising campaign, generation of a list from models of outdoor advertising surfaces by the server, having stated criteria, and transfer of the generated list to the potential client, additionally data is collected, entered into a computer and sent to a data server on surfaces of advertising structures designed for indoor advertisement, for their inclusion into a generated data base, at the same time collection and entering of data to the server is carried out additionally to provide for accounting of surfaces and sales, having additionally included, at the same time, criteria of each side of the structure into the data on advertising structures, namely: a formula of each side of a structure, types of buildings and enterprises located in the area of installation of an advertising structure, and a target audience group, data structuring on a centralised server is carried out using hierarchical principles of systemisation, automatically entering each criterion into a separate memory cell, and forming for each advertising structure its own digital information model, which, with the help of software, is split into maximum quantity of criteria required to a potential client, from parts produced in process of splitting, models are synthesized, forming a single data base, made of, apart from a list of models of outdoor advertisement surfaces, from a list of models of indoor advertisement surfaces.

EFFECT: development of a method to generate a single data base on surfaces of advertising vehicles, making it possible to receive information on advertising structures on maximum quantity of requested criteria of surfaces and to choose these surfaces within shortest time possible.

6 dwg

Description

The invention relates to the field of information services for the population, and in particular to channels of marketing communications that disseminate information intended for a wide range of people, as well as to the field of automated electronic information search in databases. In particular, the method is intended for advertisers to obtain information about all kinds of advertising structures with the possibility of selecting their surfaces according to the necessary criteria.

For companies that own surfaces of outdoor and indoor advertising, the method forms an information system for managing assets and sales.

For advertisers, the method provides the possibility of planning and ordering the placement of outdoor and indoor advertising via the Internet with the ability to select surfaces of advertising installations according to the characteristics of interest to the advertiser.

The channels of marketing communications have points (advertising installations) that are directly the carrier (distributor) of information. The immediate carrier of the message (channel point) is a physical object, most often either non-mechanized or electronically controlled. For direct demonstration of information, advertising message carriers are used - physical objects that are means of outdoor and indoor advertising.

Outdoor advertising may be advertising structures of various sizes, installed on special temporary and / or stationary structures located in the open area, as well as on the external surfaces of buildings, structures, elements of street equipment, over the carriageway of streets and roads, or on them. These include billboards, superboards, super sites, city boards, unipoles, banners (extensions), firewalls, roof installations, advertising benches, boards of any transport, etc.

Means of internal advertising may be indoor structures. These include monitors of payment terminals, monitors of vending machines, etc.

Physical objects i.e. advertising structures for the possibility of demonstrating an advertising message, consist of a base (support), sides (s) and surface (s).

The basis serves as a support for the existence of a physical object (for example, the basis of an advertising board is a support installed in the ground; the basis of a payment terminal is the payment terminal itself and its building).

A surface is where the advertising message is directly placed. The surface is: the billboard has a metal frame; the LED screen has LED boards; for automatic machines of payment systems - a monitor or a machine case. Due to the use of mechanized, electronic devices, a single advertising medium may have several surfaces.

A channel point (the direct message carrier of an advertising installation) can have one or more sides. Each side may have one or more surfaces. For example, a billboard may have one surface, or may have two or more. As a rule, the surfaces of one point are turned in different directions, respectively, they open an overview from different transport and passenger flows.

The parties are divided into classes oriented along the direction of movement. Classes of the parties have a letter designation: "A", "B", "C". The following classes of parties are distinguished:

- Side A - the side of the advertising installation, located on the right in the direction of travel (a special case is side A, located on the left, in the case of a dividing strip or circular motion). Side A is more effective than side B located at one point.

- Side B - the side of the advertising installation, located on the left in the direction of travel (except for the case of the presence of a dividing strip). Side B is more effective than side C located on one point.

- Side C - the side of the advertising installation, located parallel to the direction of movement.

Each party has a number assigned by the Surface Owner according to the owner’s internal accounting system.

A known method of advertising (application for invention RU 2005106126 A G09F 23/00, published on 08.20.2006), characterized in that they collect information about the object of advertising, process it and enter it into a device for storing information, at the same time create a website and provide access rights on it to the advertiser, while providing the ability to localize information about the object of advertising on the medium, and information about the object of advertising is provided sequentially in the form of text, and / or graphic, and / or animation information, as well as control They display the object of advertising in the mode of interactive animation, and then extend the mentioned actions to the elements of the object of advertising, the filled medium is replicated and sent to potential users. Information about the advertised object is collected manually. Information about the advertising object is collected through communication channels. As a device for storing information using a database. The right to access the site is implemented using an individual password. The media used is optical media on compact discs. Along with the provision of information about the object of advertising provide advertising about similar or related objects of advertising. Provide data confirming the level of reliability for each of the advertising objects. Additional information is placed on the surface of the carrier and / or on the liner thereto. The hierarchical level of control actions and the level of detail are determined by the advertiser. Media are sent out on their own and / or in the annex to the print media.

The similarity of the known method with the claimed invention lies in the actions and their sequence, namely: collecting information about the object; entering the collected information into the storage device; website creation; granting access to information with the right to manage information. But the known method is applicable specifically to the object of advertising, which is a product or service distributed or provided by the company and sold to the public, and not to advertising structures containing storage media, as in the claimed method. The step of collecting information of the known invention is not applicable to advertising structures, since information about the advertising object (product or service), which is distributed on message carriers and information about the surfaces of advertising structures, is essentially different.

A well-known information and advertising system for searching for supply and demand (application for invention RU 2008131243 A G06F 13/00, published 10.02.2010), including a database of needs, a program of interaction with the main components of the request: city (village), team, heart, numerical characteristic, the first verbal characteristic, the second verbal characteristic, additional information, characterized in that the needs database is made up of several cells with alphabetic or with all kinds of other well-known spelling notations, storing Misia, for example, electronic, magnetic or other media. A cell, for example, “p” stores and sorts information with the offer of a person providing something, and a cell, for example, “c” stores and sorts information with the demand of a person who wants to purchase something.

The disadvantages of this information and advertising system are:

1. The complexity of the search for the necessary data due to the fact that the classification of data is simplified, since the system assumes the content of the information “anything” or “anything”. A classification of such important data as characteristics (characteristics) is not supposed at all. As a result of the data classification used, when searching for the necessary information, a very large data array will be formed. Further, upon receiving a response to the request, the user will need to sort the information by the degree of relevance in this or that case, which, in some cases, may lead to the loss of some data or to the inability to detect the necessary information.

2. The described system provides for constant updating of information with the possibility of forming new cells and commands, but it does not provide for the removal of outdated, no longer relevant information. As a result of this, an array of data having poor-quality attributes will be formed in the database. This further aggravates the need for the user to independently view and sort information according to the degree of relevance, and information will have to be sorted manually (for example, by storing), which can also lead to the loss of part of the data or to the inability to find the necessary information.

Known information database of structures for outdoor advertising (http://outdoor-russia.ru), when working with which there is a way to select surfaces of advertising structures and order their rent, which is selected as a prototype. This database provides a search for structures for outdoor advertising (on billboards, city formats, firewalls, banners, prismatrons) in 115 cities of Russia. Choosing from the list in the database the city in which you want to place outdoor advertising, you can view the data of the structures: approximate location (on the map), photos of the structure, parameters, rental conditions. When searching the database, various filters are available, for example, according to the type of structure, the possibility / impossibility of renting in certain periods. After free registration as a Client, the following options will be available:

- Placement of orders in which the cost of rent of structures selected by the client will be calculated automatically for the period of interest to him, taking into account the cost of installation / dismantling and other expenses;

- Saving orders on the server, printing in a form convenient for future use;

- Placement of on-line orders and their sending to owners of structures for approval, or to an advertising agent authorized by them, who will perform all the work of coordination and negotiations for the client. The cost of accommodation will not increase.

For partners and customers registered in the system, the database is updated in real time.

When working with the database, select the type of structure (for example, billboard) in the table “Advertising constructions (Tabular form)” and the period necessary for advertising (for example, November). The system reports on the possibility or impossibility of renting this design in the specified period. Busy structures are marked in red. The design is added by once clicking on the cells with free months indicated in green. At the same time, designs are automatically added to the month selected by the client. The system added to the current order is highlighted in yellow on the city map and in the table. You can remove the design from the order by clicking once in the yellow box. Under the table “Advertising constructions (Tabular form)” there is a footnote: “This method of adding constructions is convenient if you are well oriented in the current city and imagine where this construction is located.”

The information database contains a description of the following surface features of advertising media:

- side class (A, B, C);

- the size;

- address;

- backlight.

The procedure for entering signs of interest to the client is as follows. Fill the surface card. In this case, the class of the side is selected, the surface dimensions, address, the need for backlighting are indicated.

The method for selecting surfaces of advertising structures and ordering their rent in the described database has the following disadvantages:

1. The electronic base system cannot divide or fold a surface of several parts. For example, the surface of an advertising medium has dimensions of 12 m × 3 m, there is a practice of selling such a surface as three different ones: A) 3 m × 12 m; B) 3 m × 6 m; C) 3 m × 6 m. With the existing method of entering features into the database, you will have to enter information about all three surfaces. As is obvious from the example, the properties (features) of one surface are dependent on the properties (features) of another surface. For example: if surface “C” is sold, then surface “A” cannot be sold. The database of the existing system does not stipulate that a change in the characteristics of one side entails a change in the characteristics of the other side. For example, if you sold the surface "C", then the specialist also needs to make changes to the surface "A" that it is sold. Due to the fact that the surface properties in the existing database are independent of each other, it is therefore not provided that a change in the properties of one side entails a change in the other. To change the properties of surfaces, separate work is required, which entails additional labor costs.

2. This information base assumes the display of a limited number of surface features (class; size; address; highlighting). The existing, when working with the database, method of selecting and ordering rental of an advertising structure, selected according to certain criteria, does not imply management accounting of surfaces. In order for the database to exist, it is required from the organization - the owners of advertising surfaces to additionally allocate a workplace and a specialist for entering information, which also entails additional labor costs. The specialist will need to track the state of the surface and enter information into the system, therefore, there will be a time delay. By this time, the actual state of the surfaces will change, and the information in the database will not correspond to reality, despite the fact that the purpose of such systems is to provide information that corresponds to reality in a specific period of time.

3. Due to the fact that the description of the structure and surfaces is a list, and not a hierarchy, decomposition (splitting) into features in a common base is impossible. Therefore, it is not possible to synthesize a surface database by features, which confirms the method of surface search (list formation) offered by the database system. The method suggests choosing a class (type) of construction and a period for advertising. It is proposed to find and check the remaining signs of surfaces in a “manual” (not semi-automatic) way, that is, open the card of each surface and read about the signs, trying to select features that are important for the client from the list. To do this, do the following steps: open the surface card; read about her; View a photo of a surface that is presented in a too small format; remember the signs of this particular surface. If it turns out that the features of this surface do not correspond to the features that are important to the client at the time of ordering, then it will be necessary to read cards of other surfaces, and there can be more than 100 of them in the database. From the selected surfaces, it will be necessary to select the surfaces that are most suitable for the signs. Therefore, the “manual” method of searching and selecting surfaces according to certain criteria is quite long in time. In addition, if there are more than 100 surfaces in the database, a quality choice is unlikely. A non-hierarchically organized list of features does not make it possible to search for required surfaces efficiently and quickly. Qualitatively - this means that the signs of surfaces must meet the requirements of the Client. A quote that appears at one of the stages of selecting surfaces for ordering ads in this database: “This method of adding structures is convenient if you are well oriented in the current city and imagine where the structure is located,” says its own flaw. The organization of the structure of the information base is such that it does not allow the selection of surfaces according to the characteristics corresponding to the requirements of an individual client. That is, in order for the consumer to select surfaces with the necessary attributes, he must “manually” read the line-by-line information about the surface, keep this information in memory, put it in the initial list, then delete it. This process is so time-consuming that selection is reduced to almost zero.

4. Since this database provides the search for structures only for outdoor advertising, with a limited list of structures (billboards, city formats, firewalls, banners, prismatrons), as well as a limited number of surface features (class; size; address; highlighting), therefore in order to find free surfaces with signs of interest to the advertiser (customer), you need to view countless databases. This work is quite time-consuming and time-consuming that customers have to choose the way to search for the necessary information in the form of telephone conversations or email services.

The technical task of the invention is the creation of a method of forming a single database of surfaces of advertising media, which allows to obtain information about advertising structures for the maximum number of requested features of surfaces and to select these surfaces for the shortest possible time.

The method of forming a single information database on the surfaces of advertising media, including collecting data on advertising structures intended for outdoor advertising, and their signs, including the address and type of structure, class of the side, size of the side, the presence of backlighting, the availability of free spots, photographs of the advertising structure and on each side of it, a map of the locality on which the advertising structure is installed, the cost of posting information, and further entering this data into the computer, according to the invention, collecting and making data on the server of the company that owns a single information database is produced by companies that own advertising structures during the main activity to ensure the accounting of surfaces and sales, while the database they create additionally includes advertising structures for internal advertising, and the data on signs additionally include the technical characteristics and type of side, the number of side surfaces and the dimensions of these surfaces, the formula of each side, types of buildings and institutions, location After entering the collected data into the computer, the latter are transferred via a communication channel to a centralized server, the software of which structures this data using hierarchical relationships, automatically entering each attribute into a separate memory cell and forming his digital information model for each advertising structure, further the software synthesizes each information model into signs according to the unified principles of structure touring and forms a unified database of surfaces with the maximum number of their attributes, then selects models of advertising structures that have signs of belonging to a particular company, information about which is transmitted through a communication channel to the server of the company that owns the advertising structures, whose programs provide information on the company's website and display on the website of this company real information about the surfaces belonging to it, in addition, when the advertising company makes advertising constructions information about new signs of surfaces or their changes, this information is immediately transmitted to a centralized server and displayed in a single information database, while it is available to a potential customer who indicates the signs of surfaces that are significant for his advertising campaign and creates a list of surfaces, after which the potential customer’s request is transmitted through the communication channel to the server, which forms a list of models of advertising surfaces with the declared characteristics, and gives a formed list to a potential customer.

The technical result of the invention is:

- increasing the effectiveness of marketing communications, since a single information database is formed without additional costs for it - during the implementation by companies-owners of advertising constructions of the main activity, when entering information about advertising surfaces in order to ensure accounting of surfaces and sales, with information about the maximum number of signs advertising surfaces are available to any potential customer, as a result of which the number of sales increases;

- improving the quality of the content of information requested by a potential customer, through the synthesis (splitting) of data, due to hierarchical principles of systematization and the ability to indicate the user the required features of advertising surfaces, resulting in a list of surfaces suitable for the potential customer, without additional sorting by relevance to the request;

- improving the reliability of the information requested by the user by organizing a system for collecting, storing and processing data through a centralized server and updating information in a constant stream;

- increasing efficiency by reducing the time to search for the necessary information by searching and issuing information that corresponds to the user's request in a semi-automatic mode.

An example of the method of forming a single database on the surfaces of advertising media is illustrated by the accompanying illustrations.

Figure 1 shows a diagram of a digital information model of one of the advertising installations generated by the server software from the characteristics of this installation; figure 2 is a synthesis diagram of a digital information model for signs; figure 3 - diagram of the hierarchical principle of systematization of data in the information base; figure 4 is a database formed from models of advertising structures, split into signs; figure 5 - signs of surfaces proposed by the server software of the company owning a single information database on the surfaces of advertising media; figure 6 is a list of models of advertising surfaces generated by the server software according to the characteristics specified by the customer.

The method of forming a single (common) database of surfaces of advertising media serves, first of all, for the internal management accounting of advertising structures and their surfaces. Information about the surfaces of media advertising messages, accessible through a centralized server to potential customers, is a by-product of the main activity. To achieve the technical results of the patented method, the company that owns the advertising structures does not need to organize special activities. This reduces the cost of the company and increases the economic efficiency of the company.

The method of forming a single information database on the surfaces of advertising media includes four main stages:

1. Collection (preparation) of data.

2. Entering data into the computer.

3. Data transfer to the server of the company-owner of the system (database).

4. Implementation on the server of the software of a system for synthesizing data entered by different companies-owners of advertising structures into a single (common) information database containing the most complete information about all surfaces.

The collection and entry of data into the system (on the server of the company that owns a single information base of advertising installations) is carried out by the companies that own advertising structures during the implementation of their main activities in order to ensure surface and sales accounting.

Data collection is as follows.

Various companies that own advertising structures during their main activities (in order to ensure accounting for surfaces and sales) collect data on the signs of an advertising structure (point) and on the maximum number of signs of its surfaces for entering and transferring them to a centralized server of the company owning a single information database for further display of the entered information in the specified database. The features investigated and entered into the database are:

- type (class) of the advertising structure;

- number of parties;

- class of each side;

- the size of each side;

- technical characteristics and type of party;

- the presence of backlight;

- number of surfaces;

- surface dimensions;

- the formula of each side;

- photo of an advertising installation;

- photo of each side of the advertising installation;

- a map of the area (on a reduced scale) on which an advertising structure is installed, with a radius of view of 500 to 1 km;

- free / busy (availability of free space on the structure);

- the cost of posting information;

- types of objects (buildings and institutions: libraries, educational institutions, clubs, clinics, theaters, gas stations, shops and supermarkets, banks, etc.) located in the installation area of the advertising structure (for the impact of advertising on the target audience);

- audience groups (students; pensioners; working class, office workers, managers; middle managers; senior managers, etc.), visited objects (buildings and institutions) located in the installation area of the advertising structure (for the impact of advertising on the target audience )

To do this, determine the location address of each advertising structure. Determine the type (class) of the advertising installation. At the same time, various advertising structures can be included in the unified database being formed. For outdoor advertising, it can be billboards, superboards, super sites, city boards, unipoles, banners (firewalls), firewalls, roof installations, advertising benches, boards of any transport, etc. For internal advertising, it can be payment terminals, vending machines, signs, etc. The number of sides of each installation and the class of each side (A, B, C) are determined. The sizes of the sides are determined and the formula of each side is made. The side formula is made up of the number of surfaces oriented with respect to the bearing support and with respect to each other, and the sum of the areas of these surfaces. Each side is examined from a technical point of view: how it is made and what it is made of, whether mechanized means are used and which ones, whether electronic means are used and which ones, whether there is a backlight to determine the type of side depending on the side’s manufacturing technology: for example, a hospital , prism (prismboard, prismachines), box with backlight (Light box), screen, multi-panel, roller display.

Then, at a certain distance, the advertising structure and each side of it are individually photographed so that you can get an idea of the automobile and pedestrian flows, and buildings and institutions located in the area where the structure is located. The photograph of the design itself should occupy approximately 15-20% of the area of the entire photograph. Having got an idea of the traffic and pedestrian flows, and buildings and institutions located in the construction zone, groups of the target audience are determined, the bulk of which pass by this structure (students; pensioners; working class, employees, managers; middle managers; senior managers etc.).

Next, on the city map, select the segment corresponding to the location of the described advertising installation. The map segment should contain an image of the area within a radius of 500 to 1 km from the advertising installation. On the map, the installation is schematically applied, in accordance with its location and the scale of the map. In this case, the arrow indicates the described side of the installation.

The data are entered on the server of the company-owner of a single information base on the surfaces of advertising media as follows.

Data entry on the server of the company-owner of a single information base is carried out by various companies-owners of advertising structures. To do this, they indicate the descriptive location of the advertising installation - region, constituent entity of the Russian Federation, city, district. Indicate the type (class) of installation. On the database map indicate the location of the installation, its number of sides and the class of each side. Download photos of the advertising installation and each side with a map-diagram of the review. For each side indicate the number of surfaces and their type of manufacture. For each surface indicate the minimum period for placing advertising materials and the cost of placing advertising materials for this period.

Description of the synthesis base.

When various companies that own advertising structures enter information into their personal computers, data is transmitted through a communication channel to a server. The entered data, depending on the characteristic, is automatically entered into a separate memory location of the software. Each advertising installation in the server software corresponds to its own digital information model (Fig. 1), which is formed from the signs corresponding to the installation. M1 - model 1; P1-P9 - a sign, a qualitative characteristic.

The software describes all the possible signs (qualitative characteristics of advertising installations). And for each sign a separate cell is provided.

Thus, this data is structured. Next, the information model is synthesized (split) into signs (figure 2). The server software synthesizes a single database from a model split into attributes according to uniform principles of description. “+” - the model has such a feature; “-” - the model does not have such a feature.

The splitting and synthesis of data in the system allows the user to specify the required features to obtain the required information, after which the information base issues a list. This implementation method reduces the time required to search for information of the required quality for the user.

The principle of description, systematization of data in a single information database is a hierarchical relationship (figure 3). Properties (attributes) belonging to the installation are transferred to the parties. Properties (attributes) belonging to the parties are transferred to the surfaces. The relations between subordinate surfaces are interdependent, that is, when entering information, the same properties that belong to both the installation and the side and surfaces are entered once, and not several, as a prototype. When you change the signs of an advertising structure or its side, the properties of subordinate surfaces automatically change. In addition, when the user indicates special features of either side, the claimed method allows a single database to determine the number of surfaces. Thus, entering data for a company becomes a less resource-intensive process.

Of the models of advertising structures, split into signs according to the same principles of description, the server software synthesizes a single database (figure 4). M1-M ... - models of advertising structures; P1-P ... - signs of the parties.

The proposed method of forming a single information database on the surfaces of advertising media allows you to create a component surface of several components. The signs of a folded surface are dependent on higher ones, that is, if surface “B” is occupied (sold), therefore, it is impossible to sell surface “A + B”. The principles of description, systematization of information of the information base, based on an interdependent hierarchy, automatically display a state that is dependent on superior features (the property of the surface "B" is transferred to the surface "A + B", therefore it will not be possible to buy "A + B" if " B ”- sold).

Information about a single database with data on the surfaces of advertising media is stored on a server intended for an unlimited number of users. Access to this storage medium (server) is available to users through the Internet around the clock.

Description of the display of information on the site of the company owning surfaces

Storage and processing of information is organized through a centralized server. The software on the server selects models of advertising structures that have signs of belonging to a particular company. Information about models belonging to a particular company is transmitted through a communication channel to the server of each company-owner, namely, software that provides content for the websites of these companies. As a result of this, the company’s website displays real information about its surfaces. Data transmission through a communication channel is transmitted in a constant stream. Therefore, the information on the websites of all companies that own advertising structures corresponds to that contained on the server of the company that owns the general information database on the surfaces of advertising media. As soon as any company that owns advertising structures makes changes to information about new features of surfaces or changes features during its management activities, the changed information is immediately displayed on the server and available to a potential customer. As a result, the quality of the reliability (relevance) of the information increases. The database is formed with the ability to change any part of the information.

Description of forming a list of surfaces by a potential customer

The user (customer), using the software, sees the information stored on the server of the company that owns the common information database, and he sees the designs of all organizations registered on this server and the maximum information about the surfaces of the advertising media with the maximum number of signs. Due to the maximum number of surface features in the database, the user creates a list of surfaces. To do this, using the server software, the user indicates the signs of the surfaces (figure 5), significant for his advertising campaign. Through the communication channel, the user’s request is transmitted to a centralized server, which forms a list of models of advertising surfaces that have features specified by the customer. Through the communication channel, the server transmits the generated list to the user (Fig.6).

As a result of using uniform rules for describing (structuring) and systematizing (organizing) data, a single (general) database of surfaces of advertising media is formed. This single database is available for viewing by potential customers. Due to the hierarchical relationship, the information inside the database is structured in a special way, which facilitates the search and selection of surfaces for potential consumers, while the companies that own advertising structures enter information about surfaces during the main business to ensure surface and sales accounting.

Thus, the claimed method forms a single information database on the surfaces of advertising media. Due to the existence of a base with the maximum number of surface features, it is possible to create a list of surfaces for the customer in a semi-automatic mode. The customer indicates the important features for him, the system selects surfaces that have the specified characteristics, and forms a list. Since the information about the surfaces itself is located on a single centralized server accessible via the Internet, and the information base is a tool for managing the organization’s main activities, the data about the surfaces are changed by the company-owner of the advertising structure in the course of the main activity (when accounting for the condition of surfaces and sales) . At the same time, the information base on surfaces formed by one company can be displayed on the website of this company as part of a common information base. The changed information is immediately displayed on a centralized server and is available to a potential customer. Thus, the information on the portal, intended for potential customers, is true in the current time, which makes this database practically applicable for potential customers. If the customer sees that the surface he likes is free, he can immediately place an order.

To search for surfaces, the customer (advertiser) only needs to go to one portal, which contains information about any advertising structures of the maximum number of owners. Data on surfaces is systematized in a uniform manner; a potential customer carries out the search and selection of required surfaces according to the signs of surfaces that are significant for him. Therefore, this method allows you to select surfaces that have signs that are of interest to the customer. This property of the invention allows to increase the effectiveness (quality) of surface selection for the advertiser.

In the proposed method, the achievement of results is achieved, including due to the hierarchical relationship of data, the possibility of splitting and data synthesis. Cleavage and synthesis allow a potential customer to indicate the required features to obtain the required information, after which the system of the patented method provides a list of advertising surfaces corresponding to the user's attributes. This method of implementation in automatic mode provides the selection of information relevant to the request of the consumer, which improves the quality of information and allows you to select the necessary surfaces from various outdoor and indoor advertising designs of various owner companies for the shortest possible time, thereby reducing customer costs for searching and selecting surfaces .

Claims (1)

The method of forming a single information database on the surfaces of advertising media, including collecting data on advertising structures intended for outdoor advertising by the company that owns the advertising structures during the main activity to display information about the surfaces, the data including: address and type of structure, class sides, size of the side, presence of backlighting, availability of empty seats, photographs of the advertising structure and each of its sides, a map-scheme of the area on which the advertising the construction, the cost of posting information, further transferring this data to a computer, transferring it through a communication channel to a centralized server of the company that owns a single information base, implementing the server software to structure this data, creating a single database of outdoor advertising surfaces, selecting models of advertising structures having signs of belonging to a particular company, and transmitting information about them through a communication channel to the server of the company that owns the advertising structures whose programs provide content for the company’s website and display on the company’s website real information about its surfaces, transferring information available to a potential customer to a centralized server and displaying it in a single information database when the company-owner of advertising designs makes information about new signs of surfaces or their changes, transmission through a communication channel to the server of the request of a potential customer, which has formed a list of surfaces with the specified we take the signs of surfaces that are significant for his advertising campaign, the formation by the server of a list of outdoor advertising models with the declared characteristics, and the transfer of the generated list to a potential customer, characterized in that they additionally collect, enter into the computer and transfer to the server data on the surfaces of the advertising structures intended for internal advertising, for inclusion in the generated database, while collecting and entering data on the server is additionally performed to ensure I accounting for surfaces and sales, while additionally including in the data on advertising structures signs of each side of the structure, namely the formula of each side of the structure, types of buildings and institutions located in the installation area of the advertising structure, and groups of the target audience, structuring data on a centralized server using hierarchical principles of systematization, automatically entering each feature into a separate memory cell and forming its own digital information for each advertising structure the actual model, which is split using software into the maximum number of attributes necessary for the potential customer, after which the models are synthesized from the parts obtained during the splitting process, forming a single database, which, in addition to the list of outdoor advertising surface models, is from the list of indoor advertising surface models.

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