KR20200059881A - Method and computer program for providing external service - Google Patents

Abstract

The method for providing an external service in the user terminal includes logging a user account of the user terminal in a service app, requesting an external service to a service providing server or an external server through the logged in user account, and related to the requested external service. And generating the behavior information of the user account, wherein the temporary identifier of the user account is checked by the service providing server with respect to the generated behavior information, and the generated behavior information is assigned to the identified temporary identifier. Matched and collected.

Description

METHOD AND COMPUTER PROGRAM FOR PROVIDING EXTERNAL SERVICES {METHOD AND COMPUTER PROGRAM FOR PROVIDING EXTERNAL SERVICE}

The present invention relates to a method and computer program for providing an external service.

IMS (Instant Message Service) means a real-time online communication service that prompts a message sent by a caller to appear on the screen of a recipient's device without using an e-mail program or web browser. In particular, a service that provides chat, voice, and video calls using a mobile network is called a Mobile Instant Messenger (MIM) service.

In this regard, Korean Patent Publication No. 2010-0063838 discloses a mobile instant message system and a service method thereof.

Recently, it is possible to use various services such as shopping, internet, listening to music, watching videos, etc. in various places without using the messenger app. Users can easily enjoy shopping by purchasing products using messenger apps, and the use of such mobile shopping is gradually spreading.

However, when using mobile shopping through a messenger app, a separate login process is required to use mobile shopping, and the action flow for using mobile shopping is cut off due to the separate login process.

In addition, when the third service is used in the messenger app (for example, purchase of goods, order, reservation, etc.), a separate subscription of the user's third service is required. At this time, the user has to go through an authentication procedure for consent to provide information in order to subscribe to the third service, which has the disadvantage that the user feels a lot of trouble in using the third service.

Korean Patent Publication No. 2010-0063838

In the present invention, when accessing the URL of the external service within the service app, the member registration, authentication, and login procedures are not exposed until the order of the product, so that the user can use the external service without membership registration and separate login. It is intended to provide methods and computer programs for providing external services.

If the user wants to use mobile shopping through the service app, an external service is provided to prevent disconnection of the action flow caused by a separate login process and a third-party consent process of personal information during mobile shopping. It is intended to provide methods and computer programs.

However, the technical problems to be achieved by the present embodiment are not limited to the technical problems as described above, and other technical problems may exist.

As a means for achieving the above technical problem, an embodiment of the present invention, the step of logging in to a user account of a user terminal in a service app, requesting an external service to a service providing server or an external server through the logged in user account And generating behavior information of the user account in connection with the requested external service, wherein a temporary identifier of the user account is checked by the service providing server with respect to the generated behavior information, and the generated The behavior information may be provided by matching the identified temporary identifier and collecting the external service.

Another embodiment of the present invention, receiving an external service from the user terminal through the logged-in user account, receiving the requested external service from an external server, and providing the received external service to the user terminal When the behavior information of the user account is generated in connection with the external service provided by the user terminal, checking the temporary identifier of the user account with respect to the generated behavior information and matching the identified temporary identifier to the It is possible to provide an external service providing method including the step of collecting generated behavior information.

In another embodiment of the present invention, when a computer program is executed by a computing device, a user account of a user terminal is logged in from a service app, and an external service is requested to a service providing server or an external server through the logged in user account. , Generating behavior information of the user account in connection with the requested external service, a temporary identifier of the user account with respect to the generated behavior information is confirmed by the service providing server, and the generated behavior information is the identified It is possible to provide a computer program stored in a medium including a sequence of instructions that are matched to a temporary identifier and collected.

The above-described problem solving means are merely examples, and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the above-described problem solving means of the present invention, when accessing an external service through a service app, the user registers and separately logs in by not exposing the membership registration, authentication, and login procedures before ordering the product. It is possible to provide a method and computer program for providing an external service to enable external services to be used.

If the user wants to use mobile shopping through the service app, an external service is provided to prevent disconnection of the action flow caused by a separate login process and a third-party consent process of personal information during mobile shopping. Methods and computer programs can be provided.

When a user wants to use an external service through a specific service app, the user account logged into the service app maintains a temporary login state to the external server so that the user can use the external service immediately without additional login and membership registration. A method for providing an external service and a computer program can be provided.

User's search for external service usage by collecting user's behavior information (e.g., low-involvement behavior and high-involvement behavior) generated through the service page of external service without separate login and membership registration for external service It is possible to grasp the intention, and to provide a method and computer program for providing an external service to deliver collected behavior information to an external server that provides an external service.

1 is a block diagram of an external service providing system according to an embodiment of the present invention.
2 is a configuration diagram of a user terminal according to an embodiment of the present invention.
3 is a flowchart of a method of providing an external service in a user terminal according to an embodiment of the present invention.
4 is a configuration diagram of a service providing server according to an embodiment of the present invention.
5 is a flowchart of a method for providing an external service in a service providing server according to an embodiment of the present invention.
6A and 6B are operation flowcharts for explaining a process of providing an external service in an external service providing system according to an embodiment of the present invention.
7 is an exemplary diagram for explaining a process of providing an external service through a conventional service app.
8 is an exemplary diagram for explaining a process of providing an external service in a user terminal according to an embodiment of the present invention.
9A to 9I are exemplary views for explaining a process of providing a membership service for an external service in a user terminal according to an embodiment of the present invention.
10A to 10F are exemplary diagrams for explaining a process of providing a membership service for an external service in a user terminal according to another embodiment of the present invention.
11A to 11E are exemplary views illustrating a process of providing a membership service to a user terminal in an external service provider terminal according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . Also, when a part is said to "include" a certain component, it means that the component may further include other components, not exclude other components, unless specifically stated otherwise. However, it should be understood that the existence or addition possibilities of numbers, steps, actions, components, parts or combinations thereof are not excluded in advance.

In the present specification, the term “unit” includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be realized by using two or more hardware, and two or more units may be realized by one hardware.

Some of the operations or functions described in this specification as being performed by a terminal or device may be performed instead on a server connected to the corresponding terminal or device. Similarly, some of the operations or functions described as being performed by the server may be performed in a terminal or device connected to the corresponding server.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an external service providing system according to an embodiment of the present invention. Referring to FIG. 1, the external service providing system 1 may include a user terminal 110, a service providing server 120, and an external server 130. The user terminal 110, the service providing server 120, and the external server 130 illustrate components that can be controlled by the external service providing system 1 by way of example.

Each component of the external service providing system 1 of FIG. 1 is generally connected through a network. For example, as shown in FIG. 1, the service providing server 120 may be connected to the user terminal 110 or the external server 130 simultaneously or at a time interval.

The user terminal 110 may be provided with a plurality of different external services from the service providing server 120 associated with the plurality of external servers 130 providing external services. The user terminal 110 may execute a service app managed by the service provision server 120 in order to receive a plurality of different services. That is, the service providing server 120 (or service app) works as a service platform that provides a plurality of different services in conjunction with a plurality of external servers 130. The user terminal 110 may log in the user account of the user terminal in the executed service app.

The user terminal 110 may receive a service provided by the service app itself through a service app in which the user account is logged in, and a service providing server 120 for managing the service app through the service app in which the user account is logged in. ) Or the external server 130 may request an external service. Alternatively, the user terminal 110 may directly request an external service to the external server 130 through a service app in which a user account is logged in.

 The user terminal 110 may receive the external service requested by the user terminal 110 from the service providing server 120 or the external server 130 and provide a service page of the received external service. Hereinafter, the service app may mean a message app.

For example, the user terminal 110 may receive a message through an official partner friend registered as a friend in the messenger app as an account of a partner company, and the user terminal 110 receives a message received from the user and selects the selected message The external service for the service may be requested to the service providing server 120, and a page of the external service requested through the messenger app may be received and displayed. Here, the service provided through an official partner friend may refer to a linked service that can be searched without logging in using a temporary identifier in a messenger app.

For another example, the user terminal 110 may receive URL information of a specific product from a friend through a chat window of a messenger app, and the user terminal 110 receives a URL of a specific product received from the user and selects the selected URL Through the external service, the service providing server 120 or the external server 130 may be requested, and a page of the external service requested through the messenger app may be displayed through an in-app browser (web view).

As such, the external service may be provided through an official partner friend of the messenger app, or may be provided through all URL information delivered through the messenger app.

The user of the user terminal 110 can enter and search the service page of the external service displayed on the user terminal 110. Here, the user terminal 110 may search the service page of the external service through the service app running on the user terminal 110. That is, the user terminal 110 may search for an external service through a messenger app, or may search for an external service through another service app.

The user terminal 110 may generate behavior information of the user account in relation to the service page during entry and search of the service page of the external service. Here, the entry of the service page of the external service may also be one of behavior information. That is, since the entry of the service page of the external service is also behavioral information, a temporary identifier may be issued in the process of requesting, entering, and receiving the page of the external service.

Specifically, when an action is input from a user on the service page of the external service, behavior information related to the corresponding action on the service page of the external service may be collected by the service providing server 120 or the external server 130. At this time, as the behavior information is generated, the temporary identifier between the service app and the user account may be issued or confirmed by the service providing server 120.

The temporary identifier may mean information that can identify or identify user account information of the service app. At this time, the temporary identifier itself cannot identify the user's personal information. For example, the temporary identifier may be issued or confirmed when the user terminal 110 receives the service page of the external service from the service providing server 120 or the external server 130 and enters the corresponding service page. Alternatively, the temporary identifier may be issued even when the user terminal 110 requests the service page of the external service from the service providing server 120 or the external server 130.

For another example, when the behavior information of the user account is generated in relation to the service page of the external service provided through the service app in the user terminal 110, the temporary identifier is between the service app and the user account for the generated behavior information. Temporary identifiers may be issued. This means that when the user takes a certain action (for example, placing a cart, ordering, etc.) on the service page of the external service, the behavioral information is generated through a trigger by the user's action, so that a temporary identifier is issued. It might be.

That is, the time point at which the temporary identifier is issued or confirmed may be implemented so that it does not depend on a specific time point.

Since the user already has a user account subscribed to the service app, a temporary identifier generated between the service app and the user account may be used to temporarily log in to the external service without the consent process of providing user account information to the external service. Since the temporary login of the external service is performed without the consent process of providing user account information through the service app, the user terminal 110 is a process that the user does not recognize, and the user uses the temporary identifier to access the service page of the external service. You can browse without restrictions on login or membership registration. Here, the temporary login may refer to a state in which the external service is a user of the service app by using a temporary identifier (separation) to collect user behavior information and manage it. The temporary login to the external service may be a time when the temporary identifier is issued or confirmed. The behavior information of the user account may be generated by an action of the user performed in connection with the service page of the external service. For example, the behavior information of the user account may be generated when a user account enters a service page of an external service through a service app to which a user account is logged in or by clicking a menu within the service page.

Since users can browse external services without restrictions using a temporary logged-in user account, the behavior information generated through this process is matched to each temporary identifier issued or verified for each user account and provided by the service app or external service. It can be collected by the service providing server 120 or the external server 130 without the consent process. The collected behavior information may be provided from the service providing server 120 to a plurality of external servers 130, and accordingly, the user terminal 110 may have a plurality of external servers 130 based on the behavior information matched with the temporary identifier. User-customized or personalized information on the external service provided by the user may be provided, or membership service may be provided based on the user-customized or personalized information.

Behavior information generated in connection with the temporarily logged in user account may include low involvement behavior information and / or high involvement behavior information. For example, performing a service related to low-involvement behavior information may not be required to collect personal information for a user account. For another example, performing service related to high involvement behavior information may be required to collect personal information on a user account.

When processing a service performance related to high involvement behavior information, the user terminal 110 may provide a consent confirmation page for the consent process through a service app or an external service. The consent confirmation page may include consent for third-party provision of user account information of the service app, terms of use of an external service (or other service app providing an external service), and consent for receiving marketing.

When the user terminal 110 receives consent from the user to provide a third party (external service) of user account information of the service app through the consent confirmation page, personal information about the user account of the service app is provided to the service providing server ( It may be collected by 120) and delivered to the external server 130 or directly collected by the external server 130. That is, according to the present invention, when an external service for which personal information is not requested is requested, the external service is available in a temporarily logged-in state in connection with a user account through a service app, and thus, restrictions such as separate subscription and login to the user It can be provided without matters, and when the user reaches the service request flow requesting to perform the service requiring personal information, the user intends to provide the consent process through the service app.

The user terminal 110 may be executed by a computer program stored in a medium including a sequence of instructions for providing external services. When the computer program is executed by the computing device, the service app logs in the user account of the user terminal 110, requests the external service to the service providing server 120 or the external server 130 through the logged in user account, The behavior information of the user account is generated in connection with the requested external service, and the temporary identifier of the user account is verified by the service providing server 120 with respect to the generated behavior information, and the generated behavior information is matched to the identified temporary identifier. It may include a sequence of instructions to be collected.

The service providing server 120 is a server to which the user terminal 110 can access, and may provide an external service in connection with a plurality of external servers 130. For example, the service providing server 120 may provide an external service to the user terminal 110 through an official partner friend registered in the service app of the service providing server 120 as an account of the partner company. The service providing server 120 may receive a plurality of different external services from the user terminal 110 through a service app in which the user account of the user terminal 110 is logged in. Accordingly, the service providing server 120 may receive the external service requested from the external server 130 and provide the received external service to the user terminal 110.

When the behavior information of the user account is generated in relation to the service page of the external service provided through the service app in the user terminal 110, the service provision server 120 temporarily interposes the generated behavior information between the service app and the user account. You can check the identifier. The service providing server 120 may issue a temporary identifier when there is no temporary identifier between the service app and the user account. The service account corresponds to an account that has already been agreed and subscribed to the service app (or the service provided by the service app), so a temporary identifier can be issued without additional consent, and the user account temporarily logs in to the external service through the issued temporary identifier. Can be.

The temporary identifier may mean information that can identify or identify user account information of the service app. At this time, the temporary identifier itself cannot identify the user's personal information, and the temporary identifier may be issued or confirmed separately for each external service. For example, the temporary identifier may be issued or confirmed when the user terminal 110 receives the service page of the external service from the service providing server 120 or the external server 130 and enters the corresponding service page. For another example, the temporary identifier may be issued even when the user terminal 110 requests the service page of the external service from the service providing server 120 or the external server 130. The administrator of the external service can distinguish between temporary logged-in user accounts through a temporary identifier.

For example, the temporary identifier may be issued when the user terminal 110 receives the service page of the external service from the service providing server 120 or the external server 130 and enters the corresponding service page. For another example, the temporary identifier may be issued when the user terminal 110 requests the service page of the external service. For another example, when the behavior information of the user account is generated in relation to the service page of the external service provided through the service app in the user terminal 110, the temporary identifier is the service app and the user account for the generated behavior information. A temporary identifier of the liver may be issued.

Temporary login may refer to a state in which an external service provider can collect and manage user behavior information by determining and classifying a user account of a service app. Here, the temporary login to the external service may be a time when the temporary identifier is issued or confirmed. The user can search the service page of the external service without restrictions on login or membership registration of the external service using the temporary identifier.

The service providing server 120 may collect behavior information generated by matching the identified temporary identifier. For example, the service providing server 120 may collect behavior information generated in connection with the temporarily logged-in user account for each temporary identifier without the consent process provided by the service app.

Behavior information generated in connection with the temporarily logged in user account may include low involvement behavior information and / or high involvement behavior information. For example, performing service related to low involvement behavior information is not required to collect personal information on the user account, and performing service related to high involvement behavior information may be required to collect personal information on the user account.

The service providing server 120 may request the consent procedure to collect personal information about the user account to the user terminal 110 in connection with the use of the external service. The service providing server 120 may receive consent for collecting personal information input through the service app from the user terminal 110. When receiving the consent for the collection of personal information, the service providing server 120 may further collect personal information for the user account. That is, the service provision server 120 does not request or collect personal information when the user generally searches for external services through the service app with a temporarily logged-in user account, but the user's action to generate high-involvement behavior information If performed, personal information may be collected through a consent process.

The service providing server 120 may transmit personal information and behavior information collected by the external server 130 together with a temporary identifier.

The external server 130 may be connected to the service providing server 120 or directly provide the external service to the user terminal 110. For example, the external server 130 may provide an external service to the user terminal 110 through an official partner friend registered in the service app of the service providing server 120 as an account managing the external server 130. . The external server 130 may receive the external service requested by the user terminal 110 through the user account logged in to the service app through the service providing server 120 or the user terminal 110. In addition, the external server 130 may receive an external service directly through the user terminal 110 through a user account logged into the messenger app. Here, the service provided by the official partner friend may refer to a linked service that can be searched without a login using a temporary identifier in the service app, but is not limited thereto.

The external server 130 may transmit the external service to the service providing server 120, thereby providing an external service to the user terminal 110 through the service providing server 120. Alternatively, the external server 130 may directly provide the external service to the user terminal 110 by directly transmitting the external service to the user terminal 110 without going through the service providing server 120.

For example, when the service app is a messenger app, the external service provided by the external server 130 may be registered as a friend of the user account through the messenger app. The external server 130 may provide the user terminal 110 with an advertisement message or a targeting message through a messenger app in which a user account is logged in. The user may request an external service corresponding to the corresponding message to the external server 130 by selecting the corresponding message provided through the user terminal 110.

The external server 130 may store and manage the received personal information and behavior information based on a temporary identifier corresponding to each user account. The external server 130 may search for a member subscribed or registered to the external service based on the received personal information, and may manage the mapped temporary identifier and the searched member. Accordingly, when it is determined that the temporary identifier corresponds to a specific member of the external service based on the received personal information, the external server 130 may provide the external service as a user account corresponding to the temporary identifier.

2 is a configuration diagram of a user terminal according to an embodiment of the present invention. Referring to FIG. 2, the user terminal 110 may include a login unit 210, a request unit 220, a service providing unit 230, a behavior information generating unit 240, and a consent confirmation unit 250. .

The login unit 210 may log in the user account of the user terminal in the service app. Here, the service app may be a messenger app.

The requester 220 may request an external service from the service providing server 120 or the external server 130 that manages the service app through the service app in which the user account is logged in. The external service may include, for example, an external URL or product information included in a 'gift' menu in the service app.

The service providing unit 230 may receive the external service requested from the service providing server 120 or the external server 130, and provide a service page of the external service received through the service app. For example, the service providing unit 230 may provide a service page of an external service. For example, the service providing unit 230 may provide a service page of an external service through a web view of the service app. For another example, the service providing unit 230 may provide a service page of an external service through other components in the service app. Here, other components may refer to components other than the web view provided by the operating system, such as Android and iOS, or a native browser. For another example, the service providing unit 230 may provide the service page of the external service through another service app capable of providing the service page of the external service. At this time, the user can use the external service while temporarily logged in to the external service.

The service providing unit 230 may provide membership service for an external service based on the temporary identifier identified by the service providing server 120. For example, the service providing unit 230 may provide a membership card, membership barcode, accumulation points, accumulation stamp, and membership service related to membership level.

The behavior information generation unit 240 may generate behavior information of a user account in relation to a provided service page. At this time, the temporary identifier between the service app and the user account with respect to the generated behavior information may be confirmed by the service providing server 120. The temporary identifier is issued without the consent process through the service app, and the user account can be temporarily logged in to the external service through the issued temporary identifier.

Through this process, generated behavior information may be collected by the service provision server 120 or the external server 130 by matching the identified temporary identifier. For example, behavior information generated in connection with the temporarily logged-in user account may be collected by the service providing server 120 without a consent procedure provided by the service app.

Behavior information generated in connection with the temporarily logged in user account may include low involvement behavior information and / or high involvement behavior information. Service performance related to low involvement behavior information may not be required to collect personal information on a user account. For example, low-involvement behavior information is based on a relatively light action of a user that can occur without consent between the user account, the service providing server 120 and the external server 130, and enters and searches the service page of the external service. , Create wish list, add shopping cart, interact with external service of external server 130 registered as official partner friend, browse, check product created for gift menu in service app, check, create wish list, add shopping cart And the like. Service performance related to high involvement behavior information may be required to collect personal information on a user account. High involvement behavior information is based on, for example, a relatively heavy action of a user requiring consent between a user account, a service providing server 120 and an external server 130, ordering, booking, paying for a product, issuing membership, and issuing membership And the like.

The consent confirmation unit 250 may provide a consent confirmation page for the consent process through the service app. At this time, when the user has consented to the collection of personal information through the consent confirmation page, personal information about the user account may be collected by the service providing server 120.

The consent confirmation unit 250 may select and expose at least one consent item required for performing a service related to high involvement behavior information from among a plurality of predetermined consent items and expose it through the consent confirmation page. The consent confirmation page may include, for example, consent to provision of third-party personal information required by specific high involvement behavior information and terms of use of an external service, among a plurality of predetermined consent items.

Through this, the user terminal 110 can use an external service in a temporary login state without a separate member registration and login through the user account of the service app, and for in-depth action, through consent to provide third-party personal information It is possible to use external services through OAuth authentication.

3 is a flowchart of a method of providing an external service in a user terminal according to an embodiment of the present invention. The method for providing an external service in the user terminal 110 shown in FIG. 3 includes steps processed in time series by the external service providing system 1 according to the embodiment shown in FIGS. 1 and 2. Therefore, even if it is omitted below, it is also applied to a method of providing an external service in the user terminal 110 according to the embodiment illustrated in FIGS. 1 and 2.

In step S310, the user terminal 110 may log in to the user account of the user terminal 110 in the service app.

In step S320, the user terminal 110 may request an external service to the service providing server 120 or the external server 130 through the logged in user account. Hereinafter, even if omitted, it may be applied to a method of providing an external service in the user terminal 110 according to the embodiment illustrated in FIGS. 1 and 2.

In step S330, the user terminal 110 may generate behavior information of the user account in connection with the requested external service.

In the above description, steps S310 to S330 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted if necessary, and the order between the steps may be switched.

4 is a configuration diagram of a service providing server according to an embodiment of the present invention. 4, the service providing server 120 includes a request unit 410, a service providing unit 420, an identifier management unit 430, a collection unit 440, a behavioral information transmission unit 450, and a consent request unit ( 460).

The requesting unit 410 may receive an external service request from the user terminal 110 through a service app in which a user account of the user terminal 110 is logged in. For example, the requesting unit 410 may receive an external service request through a URL entered in a conversation window of the service app, and may present a gift menu, a style menu, an order menu, a hair shop menu, a music menu, etc. of the service app. You may also be asked for external services.

The service providing unit 420 may receive the external service requested from the external server 130 and provide the received external service to the user terminal 110. At this time, the service providing unit 420 may allow the external service to be provided to the user terminal 110 in the form of a web view.

The identifier management unit 430 may issue a temporary identifier without a consent process through a service app. At this time, the user account may be temporarily logged in to the external service through the issued temporary identifier.

The identifier management unit 430 is a temporary identifier between the service app and the user account for the generated behavior information when the behavior information of the user account is generated in relation to the service page of the external service provided through the service app in the user terminal 110 You can check

Conventionally, when the user account of a user provides an external service to a user through a logged-in service app, personal information and authentication procedures are required for interworking through a third-party authentication between the user, the service app, and the external service. However, in the present invention, by using a temporary identifier issued through two-factor authentication between the user and the service app, a separate personal information and authentication procedure is not required for searching for an external service through the service app. This is because the user is a member already registered in the service app, and thus a separate consent process is not required, so the user does not sign up and log in to the external service for the light action (low involvement behavior information) of the user, and is temporarily logged in. So that external services can be used. However, when a user uses an external service, since personal information is required for a deep action (high involvement behavior information), it is possible to use the external service through third-party authentication between the user, the service app, and the external service.

The collection unit 440 may collect behavior information generated by matching the identified temporary identifier for each temporary identifier corresponding to the user account. For example, the collection unit 440 may collect behavior information generated in connection with the temporarily logged-in user account without the consent process provided by the service app. Here, the behavior information generated in connection with the temporarily logged-in user account may include low involvement behavior information and / or high involvement behavior information. For example, performing service related to low involvement behavior information is not required to collect personal information on the user account, and performing service related to high involvement behavior information may be required to collect personal information on the user account.

The collection unit 440 may further collect personal information about the user account when receiving consent to collect personal information as processing services related to high involvement behavior information is processed.

The behavioral information transmitting unit 450 may deliver the low involvement behavior information to the external server 130 together with the temporary identifier, and may transmit the personal information and high involvement behavior information to the external server 130 together with the temporary identifier.

By transmitting both the low-involvement behavior information and the high-involvement behavior information to the external server 130 in the behavioral information transmitting unit 450, the external server 130 can grasp the user's intention based on the product searched by the user. have. In addition, since there is a high probability that low-involvement behavior information will lead to high-involvement behavior information, the present invention provides personalized or personalized information by providing the collected low-involvement behavior information and high-involvement behavior information to the external server 130. You may.

The consent request unit 460 may request the consent process to collect personal information on the user account from the user terminal 110. The consent request unit 460 may receive consent for collecting personal information input through the service app from the user terminal 110.

5 is a flowchart of a method for providing an external service in a service providing server according to an embodiment of the present invention. The method for providing an external service in the service providing server 120 illustrated in FIG. 5 includes steps processed in time series by the external service providing system 1 according to the embodiment illustrated in FIGS. 1 to 4. Therefore, even if it is omitted below, it is also applied to a method of providing an external service in the service providing server 120 according to the embodiment illustrated in FIGS. 1 to 4.

In step S510, the service providing server 120 may receive an external service request through a user account logged in from the user terminal 110.

In step S520, the service providing server 120 may receive the external service requested from the external server 130, and provide the received external service to the user terminal 110.

In step S530, the service providing server 120 may check the temporary identifier of the user account with respect to the generated behavior information when the behavior information of the user account is generated in relation to the external service provided by the user terminal 110.

In step S540, the service providing server 120 may collect behavior information generated by matching the identified temporary identifier.

In the above description, steps S510 to S540 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted if necessary, and the order between the steps may be switched.

6A and 6B are operation flowcharts for explaining a process of providing an external service in an external service providing system according to an embodiment of the present invention.

Referring to Figure 6a, the external service providing system 1 includes a user terminal 110, a service providing server 120 and an external server 130, the user's behavior information is determined by the service providing server 120 It can be delivered to the external server 130.

The user terminal 110 may log in to the user account of the user terminal 110 in the service app (S601). Here, the service app may be a messenger app managed by the service providing server 120.

The user terminal 110 may request the external service to the service providing server 120 through the logged in user account (S602). Alternatively, the user terminal 110 may request the external service to the service providing server 120 by receiving a target message received through the service app from the external server 130 from the user. At this time, the user terminal 110 may request the external service to the service providing server 120 or directly request the external service to the external server 130, and the service providing server 120 may issue the temporary identifier for the external service. Can be requested.

When the service providing server 120 requests the external service requested from the user terminal 110 to the external server 130 (S603), the external server 130 provides the external service requested from the service providing server 120. It may be provided to the server 120 (S604).

The service providing server 120 may deliver the external service to the user terminal 110 and issue a temporary identifier for the external service to the user terminal 110 without the consent procedure through the service app (S605). At this time, the service providing server 120 may transmit the issued temporary identifier to the external server 130. Also, the user terminal 110 may directly receive an external service from the external server 130.

The user terminal 110 may be temporarily logged in to the external service through a temporary identifier issued to the user account (S606). At this time, the user terminal 110 may provide the service page of the external service received through the service app through the web view (S607), and generate behavior information of the user account in connection with the provided service page (S608). At this time, the user terminal 110 may provide a service page of an external service through other components in the service app. Here, other components may refer to components other than the web view provided by the operating system, such as Android and iOS, or a native browser. Alternatively, the user terminal 110 may provide the service page of the external service through another service app capable of providing the service page of the external service.

The behavior information is generated when a target message of an official partner friend (for example, a plus friend) of a service app, a URL of a specific product from an acquaintance through a chat window of a messenger app, and a product searched by a user through a web view are generated. For example, it may be generated by, for example, a product confirmation, a product wish list, a cart addition, etc. provided through a user's web view entry, a product wish list, a cart loading or gifting page.

When the behavior information is generated by the user terminal 110, the generation of the behavior information is notified to the service providing server 120 (S609), and the service providing server 120 is a temporary identifier between the service app and the user account for the generated behavior information After checking (S610), behavior information generated by matching the identified temporary identifier may be collected (S611). At this time, if step S605 is omitted, in step S610, the user terminal 110 checks the temporary identifier of the user account, and if the temporary identifier is not confirmed, determines that the temporary identifier is not issued and issues the temporary identifier. It might be.

At this time, the service providing server 120 may determine whether low-engagement behavior information is included in the collected behavior information (S612). For example, when the behavior information includes low-involvement behavior information (S613), the service providing server 120 may transmit the low-involvement behavior information to the external server 130 together with a temporary identifier. For another example, when the low-engagement behavior information is not included in the behavior information (S614), the service providing server 120 may determine whether the high-engagement behavior information is included in the behavior information (S615). For example, when high-involvement behavior information is not included in the behavior information (S616), it may be determined whether the low-involvement behavior information is included in the behavior information (S612). For another example, if the behavior information includes high involvement behavior information (S617), the consent process may be requested from the user terminal 110 to collect personal information about the user account (S618).

The user terminal 110 may receive a consent for the collection of personal information from the user through the service app (S619), and transmit the consent for the collection of the personal information input through the service app to the service providing server 120. (S620).

The service providing server 120 may further collect personal information on the user account (S621), and may transmit personal information and high involvement behavior information to the external server 130 together with the temporary identifier (S622).

In the above description, steps S601 to S622 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted if necessary, and the order between the steps may be switched.

Referring to FIG. 6B, the external service providing system 1 includes a user terminal 110, a service providing server 120, and an external server 130, and user behavior information is determined by the external server 130 Can be.

The user terminal 110 may log in the user account of the user terminal 110 in the service app (S630). Here, the service app may be an app managed by the service providing server 120.

The user terminal 110 may request the external service to the service providing server 120 through the logged-in user account (S631). Alternatively, the user terminal 110 may request the external service to the service providing server 120 by selecting the target message received from the user through the service app from the external server 130. When the service providing server 120 requests the external service requested from the user terminal 110 to the external server 130 (S632), the external server 130 provides the external service requested from the service providing server 120. It can be provided to the server 120 (S633).

Alternatively, the user terminal 110 may directly request an external service to the external server 130 through a logged-in user account. In this case, the external server 130 may request the service providing server 120 to issue a temporary identifier for the external service.

The service providing server 120 may deliver the external service to the user terminal 110 and issue a temporary identifier for the external service through the service app (S634). At this time, the service providing server 120 may transmit the issued temporary identifier to the external server 130 (S635). Alternatively, the external service may be directly transmitted to the user terminal 110 by the external server 130.

The user terminal 110 may be temporarily logged in to the external service through a temporary identifier issued to the user account (S636). At this time, the user terminal 110 may provide the service page of the external service received through the service app through the web view (637), and generate behavior information of the user account in connection with the provided service page (S638). Behavior information may be provided through an official partner friend (e.g., plus friend) in the service app, e.g., a product confirmation via a user's webview entry, product wish list, cart or gift page , Product wish list, cart loading, etc.

The user terminal 110 notifies the occurrence of the behavior information to the external server 130 when the behavior information is generated (S639), and the external server 130 confirms the temporary identifier of the user account with respect to the generated behavior information (S640) ), The behavior information generated by matching the identified temporary identifier may be collected (S641).

At this time, the external server 130 may determine whether the collected behavior information includes low involvement behavior information (S642). For example, if the behavior information includes low-involvement behavior information (S643), the external server 130 may match and store the temporary identifier and the low-involvement behavior information (S644). For another example, when low-involvement behavior information is not included in the behavior information (S645), the external server 130 may determine whether high-involvement behavior information is included in the behavior information (S646).

If the behavior information does not include high involvement behavior information (S647), it may be determined whether the behavior information includes low involvement behavior information (S642). For another example, if the behavior information includes high involvement behavior information (S648), the consent process may be requested from the service providing server 120 for collecting personal information about the user account (S649).

The service providing server 120 may transmit a consent procedure for collecting personal information on the requested user account to the user terminal 110 (S650).

The user terminal 110 may receive a consent for collecting personal information from the user through the service app (S651), and transmit the consent for the collection of personal information input through the service app to the service providing server 120 ( S653).

When the service providing server 120 delivers the collected personal information to the external server 130 (S654), the external server 130 may match and store the temporary identifier and high involvement behavior information (S655).

In the above description, steps S630 to S655 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted if necessary, and the order between the steps may be switched.

7 is an exemplary diagram for explaining a process of providing an external service through a conventional service app. Referring to FIG. 7, it is assumed that a user enters an external service through a dialog of a service app. Here, the service app corresponds to a messenger app.

The user terminal 110 displays an external service through a service app and displays a product screen 700 through an external service. At this time, when the user wants to purchase the corresponding product through the product screen 700 of the external service, the user initiates a procedure for ordering the product by selecting the 'shopping cart (cart)' button 701.

The user terminal 110 displays a login screen 710 of an external service before starting a procedure for ordering a product. At this time, when the user selects the 'kakao login' button 711, the OS authentication (OAuth authentication) procedure for interworking between the user account of the messenger app and the user account of the external service is performed.

The user terminal 110 displays a third-party consent screen 720 of personal information for login linkage between the user account of the messenger app and the user account of the external service. At this time, when the user selects the 'Agree' button 721, the personal information of the user is provided to the third party, so that the user account of the messenger app and the user account of the external service are interlocked.

The user terminal 110 displays the login screen 730 of the external service. The user terminal 110 is logged in to the external service 731 using an ID and password corresponding to the user account of the messenger app through the login screen 730. At this time, when the login is completed, the user terminal 110 displays a notification message such as "The user account has been successfully connected." Through the pop-up window 732.

The user terminal 110 displays the shopping cart (cart) screen 740 and proceeds to order the products displayed on the shopping cart (cart) screen 740. For example, when the user wants to purchase a drink, the user proceeds to order the corresponding product by selecting the 'Order' button 741.

The user terminal 110 displays the delivery destination screen 750 and a payment screen (not shown), and receives respective necessary information (for example, delivery destination information, payment information, etc.) from the user to complete the order of the corresponding product .

As described above, in the related art, OAuth authentication has been used to link a user with a messenger app and an external service. At this time, in order to link the user account of the messenger app with the user account of the external service, OS authentication was performed after going through a third party consent process of providing personal information of the user as an external service. This OS authentication had the disadvantage that the user suddenly feels that the action flow is cut off while the product ordering process is performed through the external service.

8 is an exemplary diagram for explaining a process of providing an external service in a user terminal according to an embodiment of the present invention. Referring to FIG. 8, the user terminal 110 may request an external service through a chat window of a service app. Here, the service app corresponds to a messenger app.

When the user terminal 110 receives an external service from the service providing server 120, the user terminal 110 may enter the external service by providing a service page. At this time, the service providing server 120 that manages the service app issues a temporary identifier to the user terminal 110 without the consent process through the service app, so that the user terminal 110 does not require a separate login or membership registration authentication process. The external service is temporarily logged in to the external service through the issued temporary identifier. For example, the service providing server 120 may identify a user account that has entered the service page of the external service through the web view of the messenger app. This temporary login process is not recognized by the user.

The user terminal 110 may display the product screen 800. For example, when a user wants to purchase a corresponding product through the product screen 800 of an external service, a procedure for ordering a product may be initiated by the user selecting a 'cart (cart)' button 801. . At this time, when the user selects the 'cart (cart)' button 801, the behavior information of the user account is generated, and the service provision server 120 generates the behavior information of the user account in relation to the service page of the external service. If it is, it is possible to check the temporary identifier between the service app and the user account with respect to the generated behavior information, and collect the generated behavior information by matching the identified temporary identifier. At this time, the service providing server 120 may issue a temporary identifier to the user terminal 110 when the temporary identifier between the service app and the user account is not confirmed. The service providing server 120 may determine that the user behavior information belongs to low involvement behavior information because the user terminal 110 has selected the 'cart (cart)' button 801. At this time, the service providing server 120 may transmit the low involvement behavior information to the external server 130 together with the temporary identifier.

The user terminal 110 may display a shopping cart (cart) screen 810 and proceed with an order procedure for products displayed on the shopping cart (cart) screen 810. For example, when the user wants to purchase a drink, the user may select the 'order' button 811, so that the ordering process of the corresponding product may proceed. At this time, when the user selects the 'order' button 811, the behavior information of the user account is generated, and the service provision server 120 generates the behavior information of the user account in relation to the service page of the external service. , A temporary identifier between the service app and the user account may be checked with respect to the generated behavior information, and the generated behavior information may be collected by matching the identified temporary identifier. The service providing server 120 determines that the user behavior information belongs to high involvement behavior information because the user terminal 110 selects the 'order' button 811, and then personalizes the user terminal 110 through the service app. A consent confirmation page can be provided for the consent process of providing information.

The user terminal 110 may display a third-party consent screen 820 during the process of ordering a product. For example, the user terminal 110 may display a notification message on whether to agree to a third party provision of the user account of the messenger app through a pop-up window 821. At this time, if the "Agree and continue payment" button 822 is selected from the user, the service providing server 120 collects personal information about the user account, and the collected personal information (for example, CI, mobile phone) Number, e-mail, etc.) and high involvement behavior information may be transmitted to the external server 130 together with a temporary identifier. The external server 130 may find an existing member to be mapped based on the received information, and induce a new subscription to the user when there is no mapped member.

Subsequently, the user terminal 110 displays the delivery destination screen 830 and the payment screen (not shown), and receives respective required information (for example, delivery address information, payment information, etc.) from the user to place an order for the corresponding product. Can be done. Alternatively, when the delivery address information and payment information are included in the personal information and provided to the external server 130, the user terminal 110 automatically enters the delivery address information on the delivery screen 830, and pays on the payment screen (not shown) You can also automatically fill in the information to complete the order for the product.

Through this, the user can use the external service without a separate login or membership registration according to the behavior information, and the external server 130 managing the external service is connected to a certain content, service, product through the user's low involvement action. It can provide the advantage of being able to discern what interests and what triggers actions related to high involvement information.

9A to 9H are exemplary views for explaining a process of providing a membership service for an external service in a user terminal according to an embodiment of the present invention.

9A is an exemplary diagram illustrating a banner related to membership service provided in an offline store according to an embodiment of the present invention. Referring to FIG. 9A, the user terminal 110 may execute a service app (messenger app) through a banner 900 related to the membership service. At this time, the banner 900 may include a QR code 901.

9B is an exemplary diagram illustrating a QR code scan screen according to an embodiment of the present invention. 9A and 9B, when the user terminal 110 scans the QR code 901 of the banner 900 through the QR code scan screen 910, the formula of the offline store matching the QR code 901 You can move to the step of adding a partner friend or consent to issue a membership.

9C is an exemplary diagram illustrating a QR code scan screen according to another embodiment of the present invention. Referring to FIG. 9C, the user terminal 110 may scan the QR code 921 through the QR code scan screen 920 of another service app, not the service app (messenger app). At this time, the user terminal 110 may display a link 922 interworking with the QR code 921 through another service app, and allow the service app 923 to be executed through the corresponding link 922.

9D is an exemplary diagram illustrating a membership branch screen according to an embodiment of the present invention. 9B, 9C, and 9D, the branch screen 930 is a page that exists for identification of a user's status. Through the branch screen 930, there is a user account of the service app, a membership, a membership held by the user The type and the like can be identified. At this time, the user may not recognize when the screen switching of the branch screen 930 is fast. Alternatively, the branch screen 930 may be processed by the back service stage, so that the user may not provide a branch screen that is visible to the user.

The branch screen 930 may move to the user account registration page of the service app if the user account of the service app exists, the membership service continues on the user terminal 110, and the user account of the service app does not exist. have.

The branch screen 930 may expose a pop-up for adding a friend for membership when the user does not have a membership and the external server 130 is not registered as an official partner friend in the user account. If the user does not have a membership, and the external server 130 is registered as an official partner friend in the user account, the user can go to the membership page.

The branch screen 930 may move to an unregistered membership page when the user has an unregistered membership, or to a registered membership page if the user has a registered membership.

At this time, the presence or absence of membership and the type of membership held may be confirmed through the external server 130. For example, when the service providing server 120 delivers the temporary identifier of the user account of the service app to the external server 130, the external server 130 determines whether the user's membership is registered based on the temporary identifier and the barcode and retention points. , Rating, etc. to the user.

Through this, the user may be temporarily logged in to the external service based on the temporary identifier, thereby providing the advantage of generating barcodes and earning points without directly signing up for the external service (eg, membership).

9E is an exemplary diagram illustrating a pop-up screen for adding a friend for membership according to an embodiment of the present invention. Referring to FIG. 9E, when the user does not have an offline store membership and the offline store is not registered as an official partner friend, the user terminal 110 adds a friend for membership pop-up screen 941 on the branch screen 940 ) Can be displayed.

For example, if the user terminal 110 inputs the 'confirm' button 942 of the add friend pop-up screen 941 for membership, the service providing server 120 may newly issue an unregistered membership. Specifically, when the service providing server 120 delivers the temporary identifier issued to the user account of the service app to the external server 130, the unregistered membership screen including the membership barcode and point information may be displayed as shown in FIG. 9F. .

9F is an exemplary diagram illustrating an unregistered membership screen according to an embodiment of the present invention. Referring to FIG. 9F, the unregistered membership screen 950 is a state in which a temporary identifier issued through a user account of a service app is delivered to the external server 130, and the membership barcode 951, point information 952, and membership registration Button 953 may be included.

When an unregistered membership is issued, a welcome point is paid to the user, and related information may be exposed in the form of a pop-up. When the user terminal 110 purchases a product in an offline store through an unregistered membership, the user terminal 110 may also accumulate it using the barcode 951 of the unregistered membership.

Here, the membership service used through unregistered membership may be included in a low involvement behavior among user behavior information.

At this time, when the user selects the 'membership registration button' 953, the user terminal 110 may display a pop-up window for member registration.

9G is an exemplary diagram illustrating a third-party consent screen of personal information according to an embodiment of the present invention. Referring to FIG. 9G, when the user terminal 110 selects the 'membership registration button' 953, the membership service used through the registration membership is included in high engagement behavior information among the user's behavior information. Personal information collection may be required.

For example, the user terminal 110 displays a 'consent confirmation window' 960 for the consent process through the service app, and the 'membership' for the consent of the provision of personal information to a third party from the user and the agreement of the terms of the official partner friend Agree '(961).

9H is an exemplary diagram illustrating a registration membership screen according to an embodiment of the present invention. Referring to FIG. 9H, the registered membership screen 970 may be displayed when a user is a pre-registered membership member or a user of an unregistered membership is registered as a member through the 'membership registration button' 953. At this time, the registered membership screen 970 may additionally display the membership level 971 of the user registered as a member in addition to the membership barcode and membership points.

9I is an exemplary diagram illustrating a dialog screen with an official partner friend registered in a user account according to an embodiment of the present invention. Referring to FIG. 9i, the user terminal 110 receives and displays a notification message 981 such as membership accumulation, deduction, and reservation point guidance through a dialog window 980 with the external server 130 registered as an official partner friend. can do.

10A to 10F are exemplary diagrams for explaining a process of providing a membership service for an external service in a user terminal according to another embodiment of the present invention.

10A is an exemplary diagram illustrating a mini poster related to membership service provided in an offline store according to an embodiment of the present invention. Referring to FIG. 10, an offline store may provide membership service through a mini poster 1000 including a QR code.

10B is an exemplary diagram illustrating a QR code scan screen according to an embodiment of the present invention. Referring to FIG. 10B, the user terminal 110 may scan the QR code 1002 of the mini poster 1000 through the QR code scan screen 1001.

10C is an exemplary diagram illustrating an account screen of an offline store matching a QR code according to an embodiment of the present invention. Referring to FIG. 10C, the user terminal 110 may receive a button “add friend” 1011 from a user through a screen 1010 associated with an offline store matching a QR code and add it to the friend list. Here, the account screen 1010 associated with the offline store may display notices 1012 such as membership cards and events in progress.

10D is an exemplary diagram illustrating a membership card screen of an offline store according to an embodiment of the present invention. Referring to FIG. 10D, the user terminal 110 may display the membership card 1022 of the offline store provided by the wallet of the service app through the membership card screen 1020. Also, the user terminal 110 may display the accumulated stamp 1023 that the user has accumulated using the offline store.

10E is an exemplary diagram illustrating a dialog window screen with an offline store registered as an official partner friend according to an embodiment of the present invention. Referring to FIG. 10E, the user terminal 110 may receive and display a notification message 1031 such as membership accumulation, deduction, and reservation point guidance through the conversation window 1030 of an offline store registered as an official partner friend. .

10F is an exemplary diagram illustrating a friend registration screen of an offline store according to another embodiment of the present invention. Referring to FIG. 10F, the process of the offline store does not proceed from FIG. 10B to FIG. 10C, and the profile of the offline store is displayed on the conversation window of the offline store, and a 'confirmation' button 1022 for adding a friend is input from the user Upon receipt, the offline store may be registered on the friend list as an official partner friend.

11A to 11E are exemplary views for explaining a process of providing a membership service to a user terminal in an external service provider terminal according to an embodiment of the present invention.

11A is an exemplary diagram illustrating a membership card displayed on a user terminal according to an embodiment of the present invention. Referring to FIG. 11A, the user terminal 110 may present the membership card 1100 to an offline store through a wallet provided by a service app. The membership card 1100 may include, for example, a trade name 1101, a membership card barcode and number 1102, and a credit stamp 1103.

11B is an exemplary diagram for explaining a process of scanning a user's membership card through a terminal of an offline store according to an embodiment of the present invention. Referring to FIG. 11B, the terminal (not shown) of the offline store scans the user's membership card through the scan screen 1110 of the manager app linked with the service app (1111), and the terminal (not shown) of the offline store. The number of stamps 1112 to be accumulated may be input from the manager.

11C is an exemplary diagram illustrating a stamp accumulation screen according to an embodiment of the present invention. Referring to FIG. 11C, the number of stamps 1121 to be accumulated from the manager may be input through a terminal (not shown) of an offline store, and an 'earn' button 1122 may be input.

11D is an exemplary diagram illustrating a chat window with an offline store according to an embodiment of the present invention. Referring to FIG. 11D, when the stamp is accumulated in FIG. 11C, the user terminal 110 may receive a stamp accumulation notification message 1131 through a conversation window 1130 with an offline store.

11E is an exemplary diagram illustrating a target message through a chat window with an offline store according to an embodiment of the present invention. Referring to FIG. 11E, the user terminal 110 may receive and display a target message 1132 related to an event, membership, etc. through a chat window with an offline store.

The method for providing an external service in the user terminal and the service providing server described with reference to FIGS. 1 to 11E is also implemented in the form of a recording medium including a computer program stored in a medium executed by a computer or instructions executable by the computer. Can be. In addition, the method for providing external services in the user terminal and the service providing server described with reference to FIGS. 1 to 11E may also be implemented in the form of a computer program stored in a medium executed by a computer.

Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above description of the present invention is for illustration only, and those skilled in the art to which the present invention pertains can understand that the present invention can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modified forms derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

110: user terminal
120: service providing server
130: external server
210: login unit
220: request unit
230: service provider
240: behavior information generating unit
250: consent confirmation unit
410: request unit
420: service provider
430: identifier management unit
440: collection unit

Claims (18)

In the method of providing an external service in the user terminal,
Logging in to the user account of the user terminal in the service app;
Requesting an external service to a service providing server or an external server through the logged-in user account;
Generating behavior information of the user account in connection with the requested external service
Including,
A temporary identifier of the user account is checked by the service providing server with respect to the generated behavior information,
The generated behavior information is collected by matching the identified temporary identifier.
According to claim 1,
The temporary identifier is issued without the consent procedure provided through the user terminal,
The user account is temporarily logged into the external service through the issued temporary identifier, the external service providing method.
According to claim 2,
The behavior information generated in connection with the temporarily logged-in user account is collected by the service providing server or the external server without an consent procedure provided by the user terminal.
The method of claim 3,
Behavior information generated in connection with the temporarily logged-in user account includes low involvement behavior information,
The service related to the low-involvement behavior information is not required to collect personal information for the user account, the external service providing method.
The method of claim 3,
Behavior information generated in connection with the temporarily logged-in user account includes high involvement behavior information,
The service related to the high involvement behavior information is required to collect personal information on the user account, the external service providing method.
The method of claim 5,
Further comprising the step of providing an agreement confirmation page for the consent process through the user terminal,
When the consent for collecting the personal information is received through the consent confirmation page, personal information for the user account is collected by the service providing server or the external server.
The method of claim 6,
The step of providing the consent confirmation page,
And selecting and exposing at least one consent item required for performing a service related to the high engagement behavior information among a plurality of predetermined consent items and exposing it through the consent confirmation page.
According to claim 1,
The step of providing the service page,
And providing a membership service for the external service based on the identified temporary identifier.
In the method of providing an external service in the service providing server,
Receiving an external service request through a user account logged in from a user terminal;
Receiving the requested external service from an external server, and providing the received external service to the user terminal;
When behavior information of the user account is generated in connection with the external service provided by the user terminal, checking a temporary identifier of the user account with respect to the generated behavior information; And
Collecting the generated behavior information by matching the identified temporary identifier
That includes, the external service providing method.
The method of claim 9,
Checking the identifier,
Issuing the temporary identifier without the consent procedure through the user terminal, including,
The user account is temporarily logged into the external service through the issued temporary identifier, the external service providing method.
The method of claim 10,
The step of collecting the behavior information,
And collecting behavior information related to the temporarily logged-in user account without an consent procedure provided by the user terminal.
The method of claim 11,
Behavior information generated in connection with the temporarily logged-in user account includes low involvement behavior information,
The service related to the low-involvement behavior information is not required to collect personal information for the user account, the external service providing method.
The method of claim 12,
Transferring the low-involvement behavior information to the external server together with the temporary identifier.
A method of providing an external service, further comprising.
The method of claim 11,
Behavior information generated in connection with the temporarily logged-in user account includes high involvement behavior information,
The service related to the high involvement behavior information is required to collect personal information on the user account, the external service providing method.
The method of claim 14,
Requesting a consent process to collect personal information on the user account to the user terminal; And
The method further comprising receiving an agreement for the collection of personal information from the user terminal.
The method of claim 15,
The step of collecting the behavior information,
When receiving an agreement to collect the personal information, the method further comprising the step of collecting personal information about the user account.

The method of claim 16,
Transmitting the personal information and the high-related behavior information to the external server together with the temporary identifier.
A method of providing an external service, further comprising.
A computer program stored in a medium including a sequence of instructions for providing an external service, the computer program comprising:
When the computer program is executed by a computing device,
Log in to the user account of the user terminal in the service app,
Request an external service to a service providing server or an external server through the logged in user account,
Generate behavior information of the user account in connection with the requested external service,
A temporary identifier of the user account is checked by the service providing server with respect to the generated behavior information,
And the generated behavior information includes a sequence of instructions that match and collect the identified temporary identifier.

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