KR20140116302A - Method service of online advertisement - Google Patents

Abstract

The present invention exposes the company logos, QR codes, and coupons classified by commodities online, and provides various benefits when ordinary customers take a picture of a company logo, QR code, coupon, Thereby increasing the publicity effect and sales. The advertisement output device receives advertisement data from a management server connected to the network and outputs an advertisement image for the advertisement data. The user terminal selects the advertisement image and collects marketing data linked to the advertisement image And exposing the marketing data to a screen. According to the present invention, it is possible to maximize the advertisement effect by providing an optimum advertisement corresponding to the position and time of the advertisement output device to the advertisement receiver such as a pedestrian.

Description

[0001] METHOD OF SERVICE OF ONLINE ADVERTISEMENT [

More particularly, the present invention relates to an online advertising service method, in which a company logo, a QR code, a coupon, and the like classified by product are exposed on-line, and general customers use a company logo, a QR code , Coupons, and the like to provide a variety of benefits, thereby enhancing the public relations effect and sales.

Advertising is one form of marketing communication in which an advertiser advertises a particular product, idea, or service using a mass media for a fee. These advertisements typically contain information that informs consumers about products, ideas, and services or encourages them to purchase. For example, in a product advertisement for electronics and automobiles, the product becomes an advertisement content, and in a political advertisement, the contents of a candidate, a party's policy, and opinions are ad contents. As such, every ad has a message that it wants to inform consumers.

In addition, advertisements may be exposed to consumers using mass media such as newspapers, magazines, TVs, and radios, or they may be exposed to consumers using large billboards outdoors. At this time, the billboard is mainly installed in a busy street, a public place, a subway station, a train station, etc., and widely informs its products, services and ideas.

However, in the case of an advertisement installed offline as described above, most people often pass by without carefully observing carefully. Therefore, most people do not remember for a long time in the case of ads that are not directly related to themselves, such as advertisements for products they want to purchase.

Therefore, there is a need to induce consumers' attention by games, prizes, quizzes, events, etc. so that they do not accidentally pass through the installed advertisement as described above.

In addition, SMEs have a considerable cost burden to conduct quizzes and events, and events such as events are only one-off.

On the other hand, in recent years, online advertising has been on the rise due to explosive growth of Internet users. However, as in the case of the offline advertisement, the advertisement that is not directly related to the consumer can not be memorized for a long time. In the case of the service or the product sold in a specific area, the advertisement is not effective because it is exposed to an unspecified number of consumers. That is, there is a problem that it is difficult to directly and indirectly connect advertisements for goods or services provided offline.

Korean Patent Publication No. 10-2010-0008269 (published on Jan. 25, 2010) Korean Patent No. 10-1089374 (Announcement of Dec. 2, 2011) Korean Patent Publication No. 10-2004-0084324 (published October 10, 2004)

Accordingly, it is an object of the present invention to provide an online advertisement service method that induces interest in an advertisement consciously, and maximizes an advertising effect by being linked to a service or a product provided offline.

According to an embodiment of the present invention, there is provided an advertisement service method including a management server, an advertisement output apparatus for outputting an advertisement image, and a user terminal, The method comprising the steps of: receiving advertisement data from a connected management server and outputting an advertisement image for the advertisement data; and collecting marketing data linked to the advertisement image by selecting the advertisement image, The method comprising the steps of:

The present invention can maximize the advertising effect by providing the optimum advertisement corresponding to the location and time of the advertisement output device to the advertisement receiver such as the pedestrian.

In addition, the present invention can replace printed advertisements, thereby preventing unnecessary production of chemical waste, and can provide a discount coupon as well as a part of proceeds to an ad recipient, which can induce the interest of the ad recipient.

In addition, according to the present invention, the number of downloading discount coupons and the number of discount coupons are analyzed and reflected in the advertisement sale price, thereby fairly estimating the advertisement sale price, thereby increasing the advertisement demand and appropriately dispersing it. Furthermore, the present invention can maximize the effect of promoting a product or service by inducing the use of a CM song in a ring tone or a ring back tone.

In addition, the present invention allows an advertiser to select an output position and an output time of an advertisement through the Internet, thereby making it easier for the advertiser to access and simplify the sales process of the advertisement. In addition, according to the present invention, an advertiser can designate a discount rate of a product for inventory processing, thereby quickly completing an inventory process.

1 is a block diagram illustrating an advertisement service system according to an exemplary embodiment of the present invention.
2 is a schematic diagram showing an advertisement template basic production tool stored in the management server of the present invention.
3 is a diagram illustrating an example of utilization of an advertisement output apparatus according to an embodiment of the present invention.
4 is a front view showing an embodiment of an advertisement output apparatus according to the present invention.
FIG. 5 is a schematic view showing an advertisement output apparatus according to the present invention and a user terminal photographing the same.
6 is a flowchart illustrating an advertisement service method according to an embodiment of the present invention.
7 is a flowchart illustrating an advertisement service method according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an online advertisement service method according to preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an advertisement service system according to an exemplary embodiment of the present invention.

1, the advertisement service system according to the present invention includes a management server 100 for externally transmitting advertisement data extracted from an advertisement data DB through a wired / wireless network (hereinafter, referred to as 'network'), And a user terminal 300 for collecting marketing data linked to the advertisement image by selecting an advertisement image output to the advertisement output apparatus 200. [ ).

More specifically, the online advertisement service system according to the present invention may further include an advertiser terminal 400.

The advertiser terminal 400 is connected to the management server 100 via a network and provides advertisement data for a goods or service industry to the management server 100.

The advertiser terminal 400 can directly produce an advertisement image output to the advertisement output apparatus 200 using an advertisement image production program installed in the management server 100. More specifically, the advertisement image production program provides the advertisement template basic production tool shown in FIG. 2 to the advertiser terminal 400 connected to the management server 100 to allow the advertiser terminal 400 to output the advertisement template to the advertisement output apparatus 200 And provides a function for selecting an output advertisement image.

Such advertisement data includes a QR code, a URL of a CM song web page, an advertisement title (keyword), information on a product description, an image file, a URL of an advertiser site, and the like. Here, the CM song web page is a web page serving as a variable for exposing the CM song produced by the advertiser to the ad recipient, and is a web page in which the CM terminal and the CM song are described in the user terminal 300, , A CM transmission link, and a CM transmission page link that sets a CM transmission as a call waiting tone.

Also, the advertiser site means an online shopping mall that sells the goods containing the advertisement data.

The advertiser terminal 400 can access the management server 100 and set the location and number of the advertisement output device 200 that exposes the advertisement image and the advertisement output time.

The advertiser terminal 400 means a means capable of connecting to an operator server through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet. Specifically, the advertiser terminal 400 may be a PDA, an IMT-2000, a smart phone, a smart pad (tablet PC), a notebook computer, a desktop computer, a mobile communication terminal, or the like.

The management server 100 constituting the advertisement service system of the present invention is connected to one or more advertisement output apparatuses 200 through a network and periodically or selectively provides advertisement data to each advertisement output apparatus 200. To this end, the management server 100 has an advertisement data DB in which various pieces of advertisement data are stored.

If necessary, the management server 100 extracts advertisement data corresponding to the position where each of the advertisement output apparatuses 200 are installed from the advertisement data DB so as to provide customized advertisement data to each advertisement output apparatus 200, To the advertisement output apparatus (200).

For example, when each advertisement output apparatus 200 uses a fixed IP address, the management server 100 categorizes and stores the IP address of each advertisement output apparatus 200 by region and stores the advertisement data stored in the advertisement data DB And the advertisement data for each region is transmitted to the advertisement output apparatus 200 located in the corresponding region.

In addition, the management server 100 may include a CM transmission management DB or may be connected to an external CM transmission management DB. This CM transmission management DB stores the CM transmission provided from the advertiser terminal 400 and collects a click signal of a CM transmission download link or a CM transmission setting page link by the user terminal 300, And also stores information of the user terminal 300 that has clicked the link. This is to bill the advertiser for the advertisement cost of the CM transmission usage based on the collected data and to provide the owner of the user terminal 300 with a part of the cost provided by the advertiser.

The management server 100 according to the present invention includes communication means for communicating with the outside, information storing means for storing the advertisement data provided from the advertiser terminal 400, a host unit (not shown) for controlling the overall operation of the system, And a network connection unit for connecting to a network such as the Internet. If necessary, the management server 100 may further include input means for an operator interface.

The input means is provided to allow the administrator of the management server 100 to upload the advertisement data directly to the management server 100 without going through the communication means. The input means may be connected to the information storage means so that the uploaded advertisement data is stored. Here, any input means may be used, but it is preferable to use input means commonly used in the art, and CD-ROM, USB, etc. are preferably used in particular.

The host unit is connected to communication means and information storage means, and includes a processor for controlling the means and a program for controlling the processor.

Here, if there is a request for transmission of advertisement data from the input means, the processor analyzes the position of the advertisement output apparatuses 200 connected to the network, and distributes the advertisement data corresponding to the position of each advertisement output apparatus 200 to itself Extracts the extracted advertisement data from the embedded advertisement data DB, and transmits the extracted advertisement data to the corresponding advertisement output apparatus 200.

In addition, when there is a member registration request from the advertiser terminal 400, the host unit acquires member information such as name, resident registration number, sex, age, address, email address, wireless terminal number, ID, password, etc. from the advertiser terminal 400 Receive it, authenticate it, grant an ID and a password, and then store the related member information in the information storage unit.

In addition, the host unit monitors the web page including the CM transmission link, calculates the number of clicks of the CM transmission link, and calculates an advertisement amount to be charged to the advertiser who uploaded the CM transmission.

Further, the host unit stores the advertisement data transmitted from the advertiser terminal 400 through the communication means in the information storage means. When the corresponding advertisement data is updated from the advertiser terminal 400, the host unit updates the advertisement data stored in the information storage unit with the updated advertisement data.

The information storage means constituting the management server 100 according to the present invention includes a plurality of databases (DB), and preferably includes an advertisement output device DB storing location information of each advertisement output device 200, And an advertisement data DB storing advertisement data provided to the output device 200. [ The information storage means may further include a CM transmission management DB storing the number of times of use of the CM transmission and storing information of the advertiser terminal 400 that uploaded the CM transmission.

The CM transmission management DB may include information on the advertiser ID and password, information on the advertiser's personal information, amount of advertisement to be paid from the advertiser as a CM transmission promotional price, and the like.

The advertisement output apparatus 200 constituting the advertisement service system according to the present invention is connected to the management server 100 through a network and exposes the advertisement image on the screen based on the advertisement data provided from the management server 100 .

The advertisement output apparatus 200 may be a billboard installed in one or more areas of a busy street, a public place, a subway station, and a train station, a monitor of a computer installed with a program connected to the management server 100, ) May be used as the mobile communication terminal. For example, the advertisement output device 200 may be installed in an empty screen door of a subway station as shown in FIG.

As shown in FIG. 4, the advertisement output apparatus 200 according to an embodiment of the present invention includes a brand domain 210 in which a brand name is displayed for identifying whether a screen is a billboard, a company name, a publicity content, (220). ≪ / RTI > At this time, a plurality of different advertisement images 222 may be output in the advertiser area 220.

FIG. 5 is a schematic view showing an advertisement output apparatus according to the present invention and a user terminal photographing the same. Referring to FIG. 5, the advertisement output apparatus 200 according to the present invention may output an advertisement image so that a QR code is included to smoothly provide marketing data to the user terminal 300. At this time, the user terminal 300 scans the QR code using a self-installed QR code recognition application and outputs marketing data linked to the advertisement image on the screen.

The user terminal 300 constituting the advertisement service system of the present invention collects marketing data linked to the advertisement image by selecting an advertisement image outputted through the advertisement output apparatus 200, The marketing data is exposed on the screen so that the advertisement receiver can recognize the advertisement image.

The user terminal 300 may include a PDA, an IMT-2000, a smart phone, a smart pad (tablet PC), a notebook computer, a desktop computer, a communication terminal, or the like so as to select an advertisement image output through the advertisement output apparatus 200 Can be used.

When a notebook computer, a desktop computer, or the like is used as the user terminal 300, selection of an advertisement image is performed through a process of clicking on an advertisement output means, for example, an advertisement image output to a monitor with a mouse or the like.

In addition, when a PDA or a smartphone equipped with a camera is used as the user terminal 300, the selection of the advertisement image is performed through a process of photographing the advertisement image outputted to the advertisement output means, for example, the advertisement board with the camera. At this time, the photographing of the advertisement image can be performed through an application for scanning the QR code when the QR code is included in the advertisement image. To this end, the application for scanning the QR code is installed in the user terminal 300.

In addition, when a PDA or a smartphone equipped with a camera is used as the user terminal 300, the selection of the advertisement image is performed through a process of clicking on the advertisement output means, for example, the advertisement image output by the liquid crystal with a finger or the like. In this case, the user terminal 300 and the advertisement output apparatus 200 are integrally formed.

An online advertisement service method using an online advertisement service system including the above-described components will be described below.

The method of online advertisement service according to the present invention includes an advertisement image output step S100 for receiving advertisement data from a management server 100 connected to the advertisement output apparatus 200 via a network and outputting an advertisement image for the advertisement data, And a marketing data exposure step (S200) in which the user terminal 300 selects the advertisement image, collects marketing data linked to the advertisement image, and exposes the marketing data to the screen.

In the case where the marketing data is implemented as an Internet address of a web page including a download link of a CM song or a CM song setting page link that sets a CM song as a call waiting tone, A CM transmission management step S300 of collecting a click signal of the CM transmission link by the control server 300 and storing it in the CM transmission management DB, And a settlement step (S400) in which a part of the user terminal 300 is settled at the request of the user terminal 300. [

Hereinafter, each step will be described in more detail with reference to the drawings.

6 is a flowchart illustrating an online advertisement service method according to an embodiment of the present invention.

First, an online advertisement service method according to the present invention includes an advertisement contract step (S10).

In the advertising contract step S10, an operator of the advertisement service system and an advertiser enter into an agreement related to the online advertisement business, and the advertisement data provided from the advertiser terminal 400 connected through the Internet based on the agreement is transmitted to the management server 100) is stored in the information storage means. At this time, the advertisement data includes a business name, a company logo, a product photograph, a publicity content, and an advertiser site information.

More specifically, in this step, the operator of the advertisement service system enters an advertisement contract with an advertiser who desires to display the advertisement, and calculates the advertisement cost according to the region (location), time, and number of the advertisement output apparatus 200 selected by the advertiser And receive payment from the advertiser.

That is, after the advertiser terminal 400 accesses the management server 100, an advertisement image output to the advertisement output apparatus 200 is produced through an advertisement image production program provided by the management server 100, And the number of the advertisement output apparatus 200, the management server 100 operates to calculate the advertisement cost according to the designated advertisement exposure area, the time, and the number of the advertisement output apparatuses 200 to be used in the advertisement exposure area do.

When the advertisement contract is concluded, the advertisement service system operator receives the advertisement data of the desired advertisement from the advertiser terminal 400 and stores the advertisement data in the management server 100.

Meanwhile, at this stage, the advertisement data may be provided by the advertiser terminal 400, but the administrator may directly upload the advertisement data to the management server 100.

Also, the online advertisement service method according to the present invention includes an advertisement image output step (S100).

In the advertisement image output step S100, the management server 100 transmits the advertisement data to the designated advertisement output apparatus 200, and the advertisement output apparatus 200 receives the advertisement data transmitted from the management server 100 Stores it in the advertisement library DB, extracts the advertisement image from the advertisement data, and outputs the advertisement image for the advertisement data. At this time, the advertisement output apparatus 200 can continuously output the advertisement image for the advertisement data even if the advertisement data is not transmitted from the management server 100 in real time. This is because the advertisement output apparatus 200 can repeatedly output the advertisement data stored in the advertisement library DB for a predetermined period of time.

7, the method for providing an online advertisement service includes a region classification step S50 for providing advertisement data specialized for each region according to an area where the advertisement output apparatus 200 is installed before the advertisement image output step S100, May be further included.

In the area classification step S50, the management server 100 analyzes the location of the advertisement output apparatuses 200 connected to the network, and stores the advertisement data corresponding to the location of each advertisement output apparatus 200 in the built- And transmits the extracted information to the corresponding advertisement output apparatus 200. At this time, the location analysis of the advertisement output apparatuses 200 may use the MAC address, IP address, or both of the advertisement output apparatuses 200.

This process is effective for advertising in a specific location that provides services through off - line restaurants such as restaurants rather than franchises that have nationwide chain stores or products sold in various stores. This is because advertisements for shops in a specific location are highly effective when they are exposed to a nearby audience.

Next, the online advertisement service method according to the present invention includes a marketing data exposure step (S200).

In the marketing data exposure step (S200), the user terminal 300 selects an advertisement image of interest among the advertisement images of various goods output through the screen of the advertisement output apparatus 200, And exposes marketing data to the screen. At this time, the marketing data may include at least one of an Internet address, photo information, moving picture information, and coupon information.

In one embodiment, when the mobile communication terminal is used as the user terminal 300 according to the present invention and the QR code does not exist in the advertisement image, the marketing data is implemented as a photograph for the advertisement image.

In another embodiment, when the mobile communication terminal is used as the user terminal 300 according to the present invention and the QR code exists in the advertisement image, the marketing data is implemented as any one of an Internet address, photo information, moving picture information, and coupon information. At this time, the Internet address can be set to the address of the web page for the event page or the Internet shopping mall. Here, an event page or photo information can be utilized as a coupon.

In another embodiment, when a notebook or desktop is used as the user terminal 300 according to the present invention, the marketing data is implemented as an Internet address. Such an Internet address may be set as an address of a web page for an event page or an Internet shopping mall.

Thereafter, the online advertisement service method according to the present invention includes a CM transmission management step (S300).

In the CM transmission management step S300, the management server 100 collects a click signal of a CM transmission download link or a CM transmission setting page link by the user terminal 300 and stores the click signal in the CM transmission management DB.

Also, in this step S300, the management server 100 may monitor the CM transmission web page in real time and collect click signals of the user terminal 300. [

Finally, the method of online advertisement service according to the present invention includes a settlement step (S400).

In step S400, the management server 100 calculates a portion of the revenues generated upon clicking of the user terminal 300 according to a request from the user terminal 300. [

For example, in this step S400, when the download link of the CM song or the link of the CM song setting page is clicked, the method of calculating the profit is inputted through the operation window, and the settlement method set by the user terminal 300 And the settlement of profits in accordance with

At this time, the management server 100 may be configured to receive any one of a donation, an account transfer, and a communication cost upselection from the corresponding user terminal 300 so that the profit provided for the use of the CM can be settled. At this time, if the donation selection signal is selected, the profit calculated from the advertiser is transferred to the financial account of the charity, so that the use price of the CM song can be used for the public interest purpose. Thus, the adjusted profit of the present invention can be transferred to the financial account of the charity designated by the user, thereby providing the effect of promoting the donation culture.

In other words, in this step, when additional advertisement revenue is generated according to a click signal provided from the user terminal 300, the additional advertisement revenue is provided from the advertiser who uploaded the corresponding CM song, and a part of the advertisement revenue is settled to the user terminal 300 do.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. It can be understood that it is possible.

100: management server 200: advertisement output device
300: User terminal 400: Advertiser terminal

Claims (9)

An advertisement service method including a management server, an advertisement output apparatus for outputting an advertisement image, and a user terminal,
Receiving advertisement data from a management server connected to the advertisement output apparatus via a network and outputting an advertisement image for the advertisement data; And
Wherein the user terminal selects the advertisement image, collects marketing data linked to the advertisement image, and exposes the marketing data to the screen. The method of claim 1,
An Internet address, photo information, moving picture information, and coupon information. The method of claim 1, wherein the advertisement image includes a QR code. The method of claim 1,
A download link of a CM song, or a CM song setting page link that sets a CM song as a call waiting tone. 5. The method of claim 4,
Further comprising the step of the management server collecting a download signal of a CM transmission by the user terminal or a click signal of a CM transmission setting page link and storing it in a CM transmission management DB. 6. The method of claim 5,
Further comprising the step of the service provider accounting for a portion of the revenue generated by the management server when the user terminal is clicked. The method of claim 1,
Wherein the online advertisement service is an Internet address of an online shopping mall where a product exposed by the advertisement image can be purchased. The apparatus according to claim 1, wherein the advertisement output apparatus
Wherein the advertisement information is a billboard installed in any one or more areas selected from the group consisting of a shopping center, a public place, a subway station, and a train station. A method for providing an advertisement service including a management server, a plurality of advertisement output devices for outputting advertisement images, and a user terminal,
Analyzing the locations of the advertisement output devices connected to the management server by the management server, extracting the advertisement data corresponding to the position of each advertisement output device from the built-in advertisement data DB, and transmitting the extracted advertisement data to the corresponding advertisement output device;
Receiving advertisement data from a management server connected to the advertisement output apparatus via a network and outputting an advertisement image for the advertisement data; And
Wherein the user terminal selects the advertisement image, collects marketing data linked to the advertisement image, and exposes the marketing data to the screen.

Images