KR20130089817A - Method for providing advertisement using widget application - Google Patents

Abstract

Disclosed is a method for providing an advertisement in a user terminal in which a widget application program is installed in cooperation with a widget service server. According to an aspect of the present invention, there is provided an advertisement providing method comprising: transmitting user information to the server, accessing the server at a predetermined cycle, and receiving user customized advertisement information generated based on the user information; And displaying the user-customized advertisement information on a portion of an area where a widget application program currently executed on the display screen of the user terminal is displayed. According to the present invention, by providing advertisement information to a portion of the widget application that is continuously displayed on the desktop of the user terminal, there is an advantage that it is possible to improve the effect of the advertisement to the user and the speed of the advertisement exposure.

Description

Method for providing advertisement using widget application

The present invention relates to a method for providing an advertisement in a user terminal, and more particularly, to an advertisement providing method that can maximize an advertisement exposure effect by providing an advertisement using a widget application executed in the user terminal.

A widget application refers to a small program having a small data size, and refers to various applications that are provided as desktop icons in an environment such as a PC and occupy a small space on a background screen. Widget applications can perform a variety of functions from applications that provide decorative effects, such as clock and frame functions, to informative applications such as email notification, RSS reception of specific homepage information, real-time weather information, and real-time breaking news information. .

On the other hand, with the development of IT technology, the data processing capacity and storage capacity of mobile terminals such as mobile communication terminals such as CDMA or GSM, information IT devices such as PDAs or laptops that provide wireless data access functions, expansion of display capacity, and With the development of mobile terminals, services for executing various widget applications on the standby screen have been proposed.

For example, when a widget application about stocks is installed in a mobile terminal, information about stocks may be output in real time on a part of the desktop of the mobile terminal. That is, since the mobile terminal and the stock server may be connected wirelessly or wired through the widget application, the stock server transmits real-time stock information to the mobile terminal, and the widget application displays the received stock information on the screen.

Meanwhile, various methods for providing an advertisement to a mobile terminal connected to the web exist in the related art, but most of them have a problem in that the advertisement exposure effect is inferior. For example, when a user executes a specific application installed in a mobile terminal, there is a method of providing an advertisement to a part of the display screen in a manner such as a banner. have.

In addition, since most of the advertisements provided to the user terminal are randomly provided by the widget service provider, the advertisement effect is deteriorated in that the customized advertisements are provided.

Given that users who use widgets generally run large numbers of widgets on the wallpaper, blog, or homepage, they provide optimal exposure for advertisers without interfering with the user's use of the widget. It is necessary, but in the past, such a method for providing an advertisement is not provided.

An object of the present invention is to provide an apparatus and method for providing an advertisement using a widget application that can improve the effect of the advertisement to the user and the speed of the advertisement exposure in order to solve the above problems of the prior art.

Another object of the present invention is to provide an apparatus and method for providing an advertisement using a widget application that can provide a customized advertisement to a user.

Still another object of the present invention is to provide an apparatus and method for providing an advertisement using a widget application that can provide an advertisement without disturbing the user's use of the widget.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method of providing an advertisement using a widget application, the method comprising: transmitting user information to the server, accessing the server at a predetermined period, and generating the user information based on the user information. And receiving the customized user advertisement information, and displaying the user customized advertisement information on a portion of an area where the widget application program currently executed on the display screen of the user terminal is displayed.

In addition, prior to the step of transmitting the user information to the server providing a user interface for receiving at least one of the user's telephone number, region, age, gender, occupation, and the information input by the user interface The method may further include generating the user information.

Here, the user-customized advertisement information includes at least one of a banner image of an advertisement target, a website link address and a phone number associated with the advertisement target.

In addition, the user-customized advertisement information may include list information in which the plurality of advertisement information stored in the server is arranged in order using the preference information extracted based on the user information.

Receiving the user-specific advertising information described above is accessed by the server whenever the widget application program is activated by a wake-up module (wake-up) built in the user terminal at a predetermined period to obtain the user-specific advertising information And receiving the transmission.

In another embodiment, the step of receiving the user-customized advertisement information includes accessing the server whenever the widget application program is activated by an Invoke command transmitted at a predetermined cycle from the widget service server to access the user-customized advertisement information. It may include receiving a transmission.

The displaying of the user-customized advertisement information includes displaying advertisement information having the highest preference among the plurality of advertisement information included in the list information in the partial region.

Meanwhile, an advertisement providing method according to an aspect of the present invention provides a user interface for providing the list information to a user according to a preset user input and selecting one of a plurality of advertisement information included in the list information. The method may further include displaying advertisement information selected by the user interface in the partial region.

The method may further include generating usage information including a performance log in which the user selects the advertisement information and a usage log including a performance log in which the user uses the advertisement information, and transmitting the customized information to the server. It is characterized by being updated to reflect the usage information.

A recording medium according to another aspect of the present invention is stored by a computer program for executing an advertisement providing method using the above-described widget application.

As described above, according to the present invention, the advertisement information is provided to a part of the widget application which is continuously displayed on the background screen of the user terminal, thereby improving the advertisement effect and the promptness of the advertisement exposure for the user.

In addition, according to the present invention by providing a customized advertisement to the user based on the user information, such as the user's telephone number, location, gender, occupation, there is an advantage that can maximize the advertising effect.

In addition, according to the present invention, by displaying the advertisement information only on a part of the widget application, it is possible to provide an advertisement without disturbing the user's use of the widget.

1 is a block diagram of an advertisement providing system to which an advertisement providing method using a widget application according to an embodiment of the present invention is applied.
2 is a flowchart illustrating a method for providing an advertisement using a widget application according to an embodiment of the present invention.
3 is a first exemplary view of an execution screen of an advertisement widget application according to an embodiment of the present invention.
4 is a second exemplary view of an execution screen of an advertisement widget application according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

Referring to FIG. 1, FIG. 1 using a widget application according to an embodiment of the present invention describes an advertisement providing system applied to an advertisement providing method. A block diagram of an advertisement providing system to which an advertisement providing method using a widget application according to an embodiment of the present invention is applied.

As shown in FIG. 1, an advertisement providing system using a widget application according to the present invention (hereinafter, abbreviated as an advertisement providing system) includes a user terminal 10 on which a widget application may be installed, and the user terminal 10. And a widget service server 20 connected to a network such as the Internet to provide a widget service and an advertisement service.

Here, the user terminal 10 and the widget service server 20 are connected not only to the Internet but also to wired / wireless communication networks such as mobile communication networks and broadcast communication networks capable of communicatively connecting them.

The user terminal 10 is a terminal on which one or more widget applications are executed, and may include all terminals having a storage area for storing the widget application, such as a desktop computer, a mobile communication terminal, a notebook computer, and the like.

The user terminal 10 includes a layer in which an operating system and a driver are installed for controlling overall operation of the terminal system, an application layer for controlling execution of various applications installed based on the operating system and the driver, and It may be composed of a display layer for displaying the running screen of each application, in the present specification, a widget collectively refers to a small sized application program executed in the user terminal 10 to provide a predetermined function, the user terminal Those skilled in the art will provide a function according to the original purpose while running in (10), any program that can provide advertising services in conjunction with the widget service server 20 as described below can be included in the scope of the present invention. You will have to understand.

According to a preferred embodiment of the present invention, the user may be provided with a customized advertising service through the user terminal (10).

In the present invention, the user terminal 10 includes a display module 11, an application control module 12, a communication module 13, and a wake-up module 14.

The user terminal 10 includes a display device for displaying a screen on which an application is executed, and the display device provides a graphic user interface for receiving a specific input to the user, and corresponds to a specific input of the user. Outputs a control command. The display device is controlled by the display module 11 and is preferably configured as a touch screen capable of receiving a touch-based user input.

Execution control of a specific application of the application control module 12 is performed. Execution and termination of a specific application may be performed by the application control module 12 interpreting a control command output from the display module 11 according to a user input, or may be transmitted at a predetermined cycle from the wake-up module 14. The application control module 12 may activate a specific application according to the wake-up control command.

Alternatively, execution and termination of a specific widget application may be controlled according to a startup command signal transmitted at a predetermined cycle from the widget service server 20 to be described later.

Information transmission between the user terminal 10 and the widget service server 20 is performed through the communication modules 13 and 23. The information stored in the user terminal 10 is transmitted to the widget service server 20 through the communication module 13, and the information provided from the widget service server 20 is also transmitted to the user terminal 10 through the communication module 23. Is sent.

The information stored in the user terminal 10 may be user information including at least one of a user's telephone number, region, age, gender, and occupation. In addition, the user may include a performance log in which the user selects the advertisement information provided through the widget application and usage information including the performance log in which the user uses the advertisement information.

The widget service server 20 provides a user-customized advertisement service based on the information transmitted from the user terminal 10. To this end, the widget service server 20 interworks with the user information database 30 for storing the above-described user information and usage information and the advertisement information database 40 for storing advertisement information registered by the advertiser. .

According to an embodiment of the present invention, the widget service server 20 may selectively transmit the advertisement information only to the user terminal 10 on which the preset widget is executed, instead of transmitting the advertisement information to all users. For example, when a plurality of widgets are executed in the user terminal 10, an advertisement may be processed in a widget that satisfies a preset condition. To this end, the widget service server 20 manages state information for each of the plurality of widget applications running in the user terminal 10. Here, the status information may include function information of each widget, activation information, and user interaction information.

In the present invention, the widget service server 20 includes a customized advertisement generation module 21, a startup module 22, and a communication module 23.

The customized advertisement generation module 21 interworks with the user information database 30 and the advertisement information database 30, and stores the plurality of advertisements stored in the advertisement information database 40 using the user information and the usage information stored in the user information database 30. Create customized advertisement information for a specific user among the advertisement information of the.

The activation module 22 generates an Invoke command signal for activating a widget application stored in the user terminal 10 at a predetermined cycle and transmits it to the user terminal 10 through the communication module 23. In this case, the activation module 22 may use activation information on the widget application transmitted from the user terminal 10. For example, when the A widget application is in an activated state, the activation module 22 does not operate for the A widget application, and when the B widget application is not activated, the activation module 22 provides a startup command signal thereto. It is created at a preset cycle.

 Hereinafter, a method of providing a customized advertisement service in an advertisement providing system having the above-described configuration will be described in detail with reference to FIG. 2. 2 is a flowchart illustrating an advertisement providing method using a widget application according to an embodiment of the present invention.

The subject performing the steps to be described below may be the respective components of the advertising service system described with reference to FIG. 1, but the user terminal 10 and the widget service server 20 perform for convenience of understanding and description. It describes collectively as a step. Therefore, the subject performing the steps described below can be omitted.

In operation S110, a specific widget application is executed in the user terminal 10. As shown in FIG. 3, which is a first exemplary view of an execution screen of an advertisement widget application according to an embodiment of the present invention, a widget application is displayed on a part of a background screen of a user terminal 10 on which a widget application is executed. do. According to the present embodiment, the widget application may be displayed in the form of a bar, and in some areas of the bar shape, a soft button for executing a specific function of the widget application is displayed, and in other areas, a customized advertisement provided by the present invention is displayed. do.

The banner of the widget application in which the user-customized advertisement is displayed may be positioned at the left, right, or top and bottom of the application, and may have various shapes such as a button. Unlike general application icons, the widget application executed in the user terminal 10 occupies a part of the background screen of the user terminal 10 in various sizes and shapes, and thus is always exposed when the user uses the user terminal 10. Compared to the banner advertisement in the application of the has the advantage that can greatly improve the advertising effect.

In operation S120, the user terminal 10 is provided with a user interface for inputting user information. Preferably, when using a touch screen-based input method, the user interface may be a graphic user interface displayed on the display device. Here, the user information may include at least one of a user's telephone number, region, age, gender, and occupation.

In operation S130, the user terminal 10 generates user information based on the information input by the user. In this case, the user information includes state information including at least one of function information, activation information, and interaction information of each widget for each of a plurality of widget applications currently installed in the user terminal 10 in information input by the user. Identification information is added as an indicator for identifying the terminal 10.

In step S140, the user information generated in the user terminal 10 is transmitted to the widget service server 20, and in step S210, the user information is stored in the user information database.

In operation S220, the widget service server 20 generates customized advertisement information for the corresponding user based on the user information stored in the user information database.

The generated user-customized advertisement information is transmitted to the user terminal 10 (S230), and the advertisement information is transmitted only when the corresponding widget application is activated in the user terminal 10. For example, whenever a widget application is activated at a predetermined cycle by a wake-up module built in the user terminal 10, the user terminal 10 accesses the widget service server 20. User can receive customized advertising information.

As another embodiment, when the Invoke command signal is transmitted to the user terminal 10 at a predetermined cycle by the startup module embedded in the widget service server 20, and the corresponding widget application program is activated by the startup command. Each time, the user terminal 10 may access the widget service server 20 and receive user-customized advertisement information.

In operation S150, the user terminal 10 displays a user-customized advertisement transmitted to a part of an execution screen of a specific widget application currently being executed. As described above, when there are a plurality of widget applications executed in the user terminal 10, the advertisement information may be displayed by selecting a specific widget application that meets a predetermined criterion.

Meanwhile, the user-customized advertisement information transmitted from the widget service server 20 includes at least one of a banner image of an advertisement target, a website link address and a phone number associated with the advertisement target. In some areas of the widget application launch screen, the banner image of the sent advertisement target is displayed. When the user selects (touches or clicks) the banner, the user is directed to the mobile site to refer to the specific advertisement content, or the phone assigned to the banner. It can be configured to listen to information from ARS (auto answering system) or to make a telephone call automatically by dialing the number.

In addition, the user-customized advertisement information may include list information in which the plurality of advertisement information stored in the advertisement information database is arranged in order using the preference information extracted based on the user information. That is, the user-customized advertisement information may include banner images, website link addresses, and phone numbers of the plurality of advertisement objects extracted according to the preference information, and the plurality of advertisement objects may be arranged according to the preference information.

The advertisement target displayed on the partial region of the widget application execution screen may have the highest preference among the plurality of advertisement targets included in the list information. That is, when a specific widget application is executed, an advertisement target having the highest preference is preferentially displayed in some regions of the execution screen.

The widget one button banner advertisement described above allows an application provider to place a banner advertisement on a portion of the application execution screen instead of providing a useful application to the user in a widget form for free.

However, if the mandatory execution of banner ads is a problem, the user can suggest ways to voluntarily participate in the advertisement, ie appealing to the emotions of customers in the sense of participating in the continuous development of useful free applications. When a user uses a free application, it is a way to create a social atmosphere in which everyone uses banner ads. In this case, a function for selecting a sponsored banner advertisement desired by the user is required. For this purpose, in step S160 of the present embodiment, the list information is provided to the user according to a preset user input, and the plurality of advertisement information included in the list information is provided. A user interface for selecting any one of them is provided.

4 is a diagram illustrating a display screen of the user terminal 10 provided with a user interface for selecting an advertisement according to a user input.

Referring to FIG. 4, in the execution screen of the widget application, an advertisement banner is displayed on the left side of an input button for a specific function. When the user long touches the area where the advertisement banner is displayed, a browser separate from the widget application execution screen is displayed on the display screen of the user terminal 10. The separate browsers display a plurality of advertisement target banners arranged in order according to the preference information, and a separate input window for selecting any one of them is displayed next to each advertisement target banner. The user may select one of the plurality of advertisement objects by touching an input window, and the selected advertisement object is displayed in a partial region of the widget application (S170).

Meanwhile, when the user selects the banner image of the advertisement target, the usage information including the performance log using the corresponding advertisement information and the performance log information selected by the user in step S160 are stored in the user terminal 10. This usage information is transmitted to the widget service server 20 according to a predetermined period (S190).

The widget service server 20 extracts the user's preference information based on the transmitted usage information, and accordingly the user-customized advertisement information is updated (S240).

The advertisement providing method using the widget according to the present invention described above may be implemented as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording media storing data that can be decoded by a computer system. For example, there may be a ROM (Read Only Memory), a RAM (Random Access Memory), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device and the like. The computer-readable recording medium may also be distributed and executed in a computer system connected to a computer network and stored and executed as a code that can be read in a distributed manner.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description, and all changes or modifications derived from the scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

Claims (10)

In a method of providing an advertisement in a user terminal in which a widget application is installed in connection with a widget service server,
Transmitting user information to the server;
Accessing the server at a predetermined period and receiving user customized advertisement information generated based on the user information; And
Displaying the user-customized advertisement information on a portion of an area where a widget application program currently executed on the display screen of the user terminal is displayed;
Ad providing method comprising a. In a method of providing an advertisement in a user terminal in which a widget application is installed in connection with a widget service server,
Transmitting user information to the server;
Accessing the server at a predetermined period and receiving user customized advertisement information generated based on the user information; And
Displaying the user-customized advertisement information on a portion of an area where a widget application program currently executed on the display screen of the user terminal is displayed;
Ad providing method comprising a.
The method of claim 1, wherein the receiving of the customized user advertisement information comprises:
Accessing the server whenever the widget application program is activated at a predetermined cycle by a wake-up module embedded in the user terminal, and receiving the user-customized advertisement information.
How to provide advertising. The method of claim 1, wherein the receiving of the customized user advertisement information comprises:
Accessing the server whenever the widget application program is activated by an Invoke command transmitted at a predetermined cycle by the widget service server and receiving the user-customized advertisement information.
How to provide advertising. The method of claim 1, wherein the user-customized advertisement information,
At least one of a banner image of an advertisement target, a website link address and a telephone number associated with the advertisement target
How to provide advertising. The method of claim 1, wherein the user-customized advertisement information,
Include list information in order of a plurality of advertisement information stored in the server using the preference information extracted based on the user information in order.
How to provide advertising. The method of claim 6, wherein the displaying of the customized user advertisement information comprises:
Displaying advertisement information having the highest preference among the plurality of advertisement information included in the list information in the partial region.
How to provide advertising. The method of claim 7, wherein
Providing the list information to a user according to a preset user input, and providing a user interface for selecting any one of a plurality of advertisement information included in the list information;
Displaying advertisement information selected by the user interface on the partial region;
Ad providing method further comprising. 9. The method of claim 8,
Generating a usage information including a performance log in which the user selects the advertisement information and a performance log in which the user uses the advertisement information, and transmitting the generated usage information to the server;
The user-customized advertising information is updated to reflect the usage information
How to provide advertising. A computer-readable recording medium having recorded thereon a program for executing the advertisement providing method according to any one of claims 1 to 9 on a computer.

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