JP7590795B1 - Advertisement presentation system and program - Google Patents

Abstract

The present invention provides a method and apparatus for presenting advertising information to a variety of users involved in a call while improving user convenience.
[Problem Means] The advertising presentation system comprises an originating side advertising control means which initiates the presentation of advertising information at the originating side terminal in response to the originating side terminal accepting a call originating operation from the originating side user, an originating control means which initiates an originating process to establish the call in response to the originating side terminal accepting a skip operation from the originating side user to skip the presentation of the advertising information and the advertisement being presented for a predetermined period of time, or in response to the originating side terminal accepting the skip operation from the originating side user, and an originating side reward control means which performs a process of granting a reward for the advertisement presentation to the originating side user in response to the advertisement being presented for a predetermined period of time without accepting the skip operation.
[Selected figure] Figure 2

Description

The present invention relates to an advertisement presentation system and program.

Conventionally, there has been proposed an advertising presentation system that outputs advertising information as a ringtone that is output on the receiving side when a phone call (conversation) is received (see Patent Documents 1 to 3). In addition, among such technologies, there is one that gives a reward to the user for presenting the advertising information.

JP 2002-300286 A JP 2002-252727 A JP 2016-102968 A

Previously proposed advertising presentation systems have focused primarily on the ringtones output on the receiving side, and have not mentioned the details of the technology to appropriately present advertising information on the calling side, leaving room for improvement in terms of being able to present advertising information to the diverse users involved in calls.

In addition, depending on the actual user situation, there may be cases where the user wants to prioritize starting a call early rather than receiving a reward by viewing advertising information. However, the previously proposed advertising presentation systems have the problem that they are unable to adaptively control the presentation of advertising information according to the user's situation, resulting in low user convenience.

The present invention aims to provide an advertising presentation system and program that can present advertising information to a variety of users involved in a call while improving user convenience.

The advertisement presentation system according to the first aspect includes an originating advertisement control means for starting the presentation of advertisement information at the originating terminal in response to the originating terminal receiving a call originating operation from a originating user, an originating control means for starting an originating process for establishing the call in response to the originating terminal receiving a skip operation from the originating user to skip the presentation of the advertisement information and the advertisement being presented for a predetermined time, or receiving the skip operation from the originating terminal, and an originating reward control means for performing a process of granting a reward for the advertisement presentation to the originating user in response to the advertisement being presented for a predetermined time without receiving the skip operation.

The program according to the second aspect causes the advertisement presentation system to execute an originating advertisement control step of starting the presentation of advertisement information at the originating terminal in response to the originating terminal receiving an originating call operation from the originating user, an originating control step of starting an originating process for establishing the call in response to the originating terminal receiving an advertisement presentation for a predetermined period of time without receiving a skip operation from the originating user to skip the presentation of the advertisement information from the originating terminal or receiving the skip operation from the originating user, and an originating reward control step of performing a process of granting a reward for the advertisement presentation to the originating user in response to the advertisement presentation for a predetermined period of time without receiving the skip operation.

According to one aspect of the present invention, it is possible to provide an advertising presentation system and program that can present advertising information to a variety of users involved in a call while improving user convenience.

1 is a diagram illustrating a configuration example of an advertisement presentation system according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of a server device according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in a storage unit of the server device according to the embodiment. FIG. 2 is a diagram illustrating an example of an operation flow of the advertisement presentation system according to the embodiment. FIG. 13 is a diagram showing a configuration of a server device according to a modified example. FIG. 13 is a diagram showing a terminal device according to a modified example as viewed from the front. FIG. 13 is a diagram illustrating an example of an operation flow of an advertisement presentation system according to a modified example.

The advertisement presentation system according to the embodiment will be described with reference to the drawings. In the description of the drawings, the same or similar parts are denoted by the same or similar reference numerals.

(1) System Configuration Example FIG. 1 is a diagram showing a configuration example of an advertisement presentation system 1 according to this embodiment.

The advertisement presentation system 1 according to this embodiment includes a server device 100 and multiple terminal devices 200 (200a, 200b). The server device 100 and each terminal device 200 are connected to a network 5 and can communicate with each other via the network 5. The network 5 includes the Internet. The network 5 may include a LAN (Local Area Network) and/or a WAN (Wide Area Network).

The server device 100 is an information processing device that executes information processing according to this embodiment. The server device 100 may be a general-purpose computer such as a workstation or a PC, or may be logically realized by cloud computing (distributed computing). In other words, the server device 100 may be configured with one computer or multiple computers. In this embodiment, the server device 100 has a call control function for establishing calls between users, and an advertisement presentation function for presenting advertisement information to users. The server device 100 may be functionally divided into a server that provides the call control function and a server that provides the advertisement presentation function.

In this embodiment, the call is mainly assumed to be an IP phone call, which is a voice call using the Internet Protocol (IP). The call may be a video call, which is a call accompanied by video, or a voice call, which is a call not accompanied by video.

Each terminal device 200 is, for example, a smartphone, a tablet terminal, a wearable terminal, or a mobile terminal such as a notebook PC. The terminal device 200 may also be a fixed terminal such as a desktop PC. Each terminal device 200 has an interface with a user and an interface with the network 5. The interface with the user includes a display means (display), a voice input means (microphone), a voice output means (speaker), and an operation input means. The operation input means may include, for example, at least one of a touchpad (which may be a touch panel display), a mouse, and a keyboard. The interface with the network 5 includes at least one of a wired communication interface and a wireless communication interface.

In this embodiment, an application (software) for a call service with an advertisement presentation function (also referred to as an "advertised call service") may be installed on each terminal device 200. Also, it is assumed that the user of each terminal device 200 has an account for the advertised call service, and that the account information (user information) is registered in the server device 100.

In the following description of the embodiment, a scenario is assumed in which a call is made by IP telephone with the user of terminal device 200a as the calling user and the user of terminal device 200b as the called user. Terminal device 200a is also referred to as the calling terminal, and terminal device 200b is also referred to as the called terminal.

(2) Example of the Configuration of the Server Device FIG. 2 is a diagram showing an example of the configuration of the server device 100 according to this embodiment.

The server device 100 has a communication unit 110, a storage unit 120, and a processing unit 130. The communication unit 110, the storage unit 120, and the processing unit 130 are interconnected by a bus or the like (not shown).

The communication unit 110 communicates with other devices (e.g., the terminal device 200) via the network 5 under the control of the processing unit 130. The communication by the communication unit 110 may be wired communication or may include wireless communication. The storage unit 120 includes various memories such as a ROM (Read Only Memory), a RAM (Random Access Memory), and an auxiliary storage device. The programs executed by the processing unit 130 are stored, for example, in the ROM and/or the auxiliary storage device of the storage unit 120. The processing unit 130 is configured by one or more processors.

In this embodiment, the storage unit 120 has a user database (DB) that stores information about each user, and an advertisement DB that stores information about each advertisement, as shown in FIG. 3.

As shown in FIG. 3(a), information about each user (account information) stored in the user DB includes a user ID, a name, a phone number, attribute information, and reward information. Information about each user (account information) may also include a password.

The user ID is an ID that uniquely identifies each user in the advertisement-supported calling service according to this embodiment.

The name is not required information, but it is the user name that will be displayed on the ad-supported calling service. The name may be a nickname.

The telephone number may be a mobile phone number (or a landline number), although this is not required for IP phones.

Attribute information is information about a user's attributes, such as age (generation) and gender. The attribute information may be referenced when determining the content of advertisements to be presented to the user.

The reward information is information indicating the reward given for viewing the advertising information. The reward information may be accumulated in units of a predetermined period (e.g., one month), given to the user in units of the predetermined period, and reset in units of the predetermined period. The reward may be money or a substitute therefor, that is, a reward having monetary value. For example, the reward may be money transferred to a bank account linked to the user's account, electronic money that can be used in a settlement application (an app that can make payments using barcodes, stacked two-dimensional codes, matrix two-dimensional codes, etc.), or virtual currency using blockchain technology. The reward may be a coupon, a gift certificate, etc.

As shown in FIG. 3(b), the information about each advertisement includes an advertisement ID, attribute information, an advertisement type, and advertisement information. The information about each advertisement may also include advertiser information.

The ad ID is an ID that uniquely identifies each ad.

Attribute information is information that indicates the attributes of the target user.

The advertisement type is not essential information, but is information that indicates, for example, whether the advertisement is a video advertisement or an audio advertisement. A video advertisement is an advertisement that includes an advertisement video and an advertisement audio. An audio advertisement is an advertisement that does not include an advertisement video but includes an advertisement audio. In this embodiment, an example in which the advertisement is a video advertisement will be described. Note that the use of such advertisement types will be described in a modified example of the embodiment.

The advertising information is content used as an advertisement. In this embodiment, it is mainly assumed that the content is video content including audio, but the content may also be audio content. The content has a playback time length of a predetermined time (e.g., 5 seconds). The predetermined time may be variably set for each user. The longer the playback time of the content, the more reward may be given.

As shown in FIG. 2, the processing unit 130 executes a program (software) stored in the storage unit 120 to realize the functions of a call control unit 131, a calling side advertising control unit 132, a calling control unit 133, a calling side compensation control unit 134, a called side advertising control unit 135, a called side control unit 136, and a called side compensation control unit 137. Each of these units performs information processing using information stored in the storage unit 120 while communicating with the terminal device 200 via the communication unit 110.

The call control unit 131 performs call control based on a specific protocol for implementing call control in an IP telephone application. The specific protocol includes H.323, SIP (Session Initiation Protocol), etc.

The calling side advertising control unit 132 starts presenting advertising information on the terminal device 200a (calling side terminal) in response to the terminal device 200a (calling side terminal) receiving a call originating operation from the calling side user. For example, the calling side advertising control unit 132 obtains advertising information that matches the attributes of the calling side user, and presents the obtained advertising information to the calling side user by delivering the advertising information to the terminal device 200a (calling side terminal). Note that presenting means at least one of displaying video and outputting audio, but in this embodiment, since the advertising information is video content, the terminal device 200a both displays video and outputs audio. However, if the terminal device 200a is set to mute (e.g., silent mode), the terminal device 200a (calling side terminal) may display video without outputting audio.

When presenting advertising information to a calling user, the calling advertising control unit 132 may display an operation object (e.g., a skip button) for accepting a skip operation to skip the presentation of the advertising information on the terminal device 200a (calling terminal). For example, the calling advertising control unit 132 displays an operation object for accepting a skip operation on the terminal device 200a (calling terminal) at the start of presentation of the advertising information or immediately after the start of presentation of the advertising information. When the operation object is selected by the calling user, the terminal device 200a (calling terminal) notifies the server device 100 of this, and the server device 100 detects the skip operation.

The outgoing call control unit 133 starts outgoing call processing to establish a call in response to the fact that an advertisement has been presented for a predetermined time without the terminal device 200a (outgoing terminal) accepting a skip operation from the calling user, or in response to the fact that the terminal device 200a (outgoing terminal) accepts a skip operation from the calling user. For example, the outgoing call control unit 133 starts outgoing call processing when it detects that an advertisement has been presented for a predetermined time without a skip operation and that the advertisement presentation has been completed. Alternatively, the outgoing call control unit 133 starts outgoing call processing when it detects that a skip operation has been performed. The outgoing call processing may include sending an incoming call notification to the terminal device 200a (outgoing terminal).

The originating remuneration control unit 134 performs processing to grant a remuneration for the advertisement presentation to the originating user in response to the advertisement presentation being performed for a predetermined time without receiving a skip operation (i.e., the advertisement presentation to the originating user being completed). For example, the predetermined time for the advertisement presentation may be 5 seconds, and the originating remuneration control unit 134 may grant the originating user a remuneration of 0.5 yen for viewing the advertisement for 5 seconds.

On the other hand, the sender reward control unit 134 performs control so as not to grant a reward for the advertisement presentation to the sender user in response to the fact that a skip operation has been accepted and an advertisement has not been presented for a predetermined period of time (i.e., the sender user has performed a skip operation).

In this way, according to this embodiment, it is possible for the calling party to present advertising information, and it is possible to present advertising information not only to the called party but also to the calling user. The calling user is rewarded for completing advertisement viewing, which increases the motivation to complete advertisement viewing and allows the advertising effect to be fully achieved.

Depending on the circumstances of the calling user, the calling user may want to prioritize early start of the call over receiving a reward by viewing advertising information. For example, if the calling user wants to convey an urgent matter to the called user, it is assumed that the calling user will want to prioritize early start of the call. Therefore, in this embodiment, although no reward is received, convenience for the calling user can be improved by making it possible to accept an operation to skip advertisement presentation.

Therefore, according to this embodiment, it is possible to realize an advertisement presentation system 1 that can present advertisement information to a variety of users while improving user convenience.

In this embodiment, the calling side advertising control unit 132 may present, on the terminal device 200a (calling side terminal), advertising information different from the advertising information that has been presented up until then, during the period from when the calling process is started to when the call is established. The different advertising information may be excluded from the reward if the called side user skips the advertising presentation, since the advertising presentation may be insufficient. Alternatively, if the called side user does not skip the advertising presentation, the different advertising information may be included in the reward, since the advertising presentation may be sufficient. Therefore, the calling side reward control unit 134 may perform control such that a reward is given to the calling side user for viewing the different advertising information if the called side user does not skip the advertising presentation, and a reward is not given to the calling side user for viewing the different advertising information if the called side user skips the advertising presentation.

The called party advertising control unit 135 starts presenting advertising information on the terminal device 200b (called party terminal) in response to the terminal device 200b (called party terminal) detecting an incoming call. For example, the called party advertising control unit 135 obtains advertising information that matches the attributes of the called party user, and presents the obtained advertising information to the called party user by delivering the advertising information to the terminal device 200b (called party terminal). In this embodiment, since the advertising information is video content, the terminal device 200b (called party terminal) both displays video and outputs audio. However, if the terminal device 200b is set to mute (e.g., silent mode), the terminal device 200b (called party terminal) may display video without outputting audio (and may also notify the incoming call by vibration).

When presenting advertising information to the receiving user, the receiving-side advertising control unit 135 may display an operation object (e.g., a skip button) for accepting a skip operation to skip the presentation of the advertising information on the terminal device 200b (receiving terminal). For example, the receiving-side advertising control unit 135 displays an operation object for accepting a skip operation on the terminal device 200b (receiving terminal) when the presentation of the advertising information starts or immediately after the presentation of the advertising information starts. When the operation object is selected by the receiving user, the terminal device 200b (receiving terminal) notifies the server device 100 of this, and the server device 100 detects the skip operation.

Here, when presenting advertising information to the called user, the called-side advertising control unit 135 may cause the terminal device 200b (called-side terminal) to display information (e.g., text or an icon) indicating that the incoming call (answer) is on hold. Furthermore, the called-side advertising control unit 135 may cause the terminal device 200b (called-side terminal) to display information indicating the caller (e.g., the caller's name). For example, the called-side advertising control unit 135 may cause the terminal device 200b (called-side terminal) to display text such as "An incoming call from - is on hold."

Furthermore, when presenting advertising information to the called user, the called-side advertising control unit 135 may display an operation object (e.g., a response rejection button) for accepting a response rejection operation to reject an incoming call on the terminal device 200b (the called-side terminal). When the operation object is selected (i.e., when the incoming call response is rejected), the called-side advertising control unit 135 may end the presentation of the advertising information and end the operation without proceeding to further processing.

The incoming call control unit 136 enables an incoming call response to establish a call in response to the fact that an advertisement presentation for a predetermined time has been performed without the terminal device 200b (the receiving terminal) receiving a skip operation from the receiving user (i.e., the advertisement presentation to the calling user has been completed), or in response to the fact that the terminal device 200b (the receiving terminal) has received a skip operation from the receiving user. For example, when the incoming call control unit 136 detects that an advertisement presentation for a predetermined time has been performed without a skip operation and the advertisement presentation has been completed, the incoming call response is enabled. Alternatively, when the incoming call control unit 136 detects that a skip operation has been performed, the incoming call response is enabled. The enabling of an incoming call response may be to display an incoming call response button for accepting an operation to respond to an incoming call on the terminal device 200b (the receiving terminal), or to transition the incoming call response button from an invalid state to an active state. The incoming call control unit 136 may display not only an incoming call response button but also a response rejection button on the terminal device 200b (the receiving terminal).

The called-side remuneration control unit 137 performs processing to grant a remuneration for the advertisement presentation to the called-side user in response to the advertisement presentation being performed for a predetermined time without receiving a skip operation from the called-side user and receiving an operation to answer the call from the called-side user. For example, the predetermined time for the advertisement presentation may be five seconds, and the called-side remuneration control unit 137 may grant the calling-side user a remuneration of 0.5 yen for viewing the advertisement for five seconds.

Alternatively, the receiving side reward control unit 137 may perform processing to grant a reward to the receiving side user for the advertisement presentation when an advertisement is presented for a predetermined period of time without receiving a skip operation from the receiving side user and a response refusal operation is received from the receiving side user.

On the other hand, the receiving side reward control unit 137 performs control so as not to grant the receiving side user a reward for the advertisement presentation in response to a skip operation (or a rejection operation) being received from the receiving side user and the advertisement not being presented for a specified period of time.

Furthermore, even if an advertisement is presented for a predetermined period of time without receiving a skip operation from the called user, if the called user does not respond to the call, the called user's reward control unit 137 performs control so as not to grant the called user a reward for the advertisement presentation. In such cases, it is assumed that the called user is in a situation where he or she is unable to respond to the call, for example, the terminal device 200b (called user's terminal) is in the called user's bag, or the called user is in a location away from the terminal device 200b (called user's terminal). In such cases, it is assumed that the called user did not watch the advertisement, and no reward is granted to the called user.

In this way, according to this embodiment, it is possible to present advertising information to the receiving party as well. The receiving party user is rewarded for completing advertisement viewing, which increases the motivation to complete advertisement viewing and allows the user to obtain a sufficient advertising effect.

Depending on the circumstances of the receiving user, the receiving user may want to prioritize starting a call early rather than receiving a reward by viewing advertising information. Therefore, in this embodiment, although no reward is received, convenience for the receiving user can be improved by allowing the user to skip the advertisement presentation.

Therefore, according to this embodiment, it is possible to realize an advertisement presentation system 1 that can present advertisement information to a variety of users while improving user convenience.

In the above embodiment, an example in which the skip operation is performed separately on the calling side and the called side has been described, but the skip operation may be linked between the calling side and the called side. For example, when the calling user performs a skip operation, the called side advertising control unit 135 automatically skips the presentation of advertising information on the terminal device 200b (called side terminal). A case in which the calling user performs a skip operation is assumed in which the calling user wants to convey an urgent matter to the called side user. Therefore, when the calling user performs a skip operation, the called side advertising control unit 135 may automatically skip the presentation of advertising information on the terminal device 200b (called side terminal), and the terminal device 200b (called side terminal) may perform a normal incoming call operation.

In the above embodiment, an example in which advertisements are presented on both the calling side and the called side has been described, but the user may be able to switch between a mode in which advertisements are presented and a mode in which advertisements are not presented by presetting the application. Such presetting of modes may be able to be set separately for calling and receiving.

(3) Example of Operation Flow Fig. 4 is a diagram showing an example of an operation flow of the advertisement presentation system 1 according to the present embodiment. However, a description of conventional signaling among signaling used in call control will be omitted as appropriate.

In step S1, the terminal device 200a (calling terminal) accepts a call operation from the calling user on the advertisement-supported calling application. Specifically, the terminal device 200a (calling terminal) accepts an operation by the calling user to select the other party of the call (i.e., the called user) and also accepts an operation to select the call button (call button).

In step S2, the terminal device 200a (calling terminal) transmits a call notification including information indicating the selected called user and information indicating the calling user to the server device 100. Such a call notification may be, for example, a SIP INVITE message.

In step S3, the server device 100 acquires advertising information that matches the attributes of the calling user in response to the call notification in step S2, and distributes the acquired advertising information to the terminal device 200a (calling terminal). Such distribution may be streaming distribution.

In step S4, the terminal device 200a (originating terminal) starts presenting the advertising information received from the server device 100. In this embodiment, since the advertising information is video content, the terminal device 200a both displays video and outputs audio. However, if the terminal device 200a is muted (e.g., silent mode), the terminal device 200a (originating terminal) may display video without outputting audio. When the presentation of the advertising information starts, or immediately after the presentation of the advertising information starts, the terminal device 200a (originating terminal) displays an operation object (e.g., a skip button) for accepting an operation to skip the advertisement. When presenting the advertising information, the terminal device 200a (originating terminal) may display information (e.g., text or an icon) to the effect that the call processing is on hold.

In step S5, the terminal device 200a (originating terminal) checks whether or not an operation to skip the advertisement has been accepted. If an operation to skip the advertisement has been accepted (step S5: YES), in step S6, the terminal device 200a (originating terminal) transmits a skip notification to the server device 100 indicating that the skip operation has been accepted. If the server device 100 receives the skip notification, it does not grant a reward to the originating user (does not perform the skip S9 process).

On the other hand, if the advertisement skip operation is not accepted (step S5: NO), in step S7, the terminal device 200a (originating terminal) completes advertisement presentation for a predetermined time. In this case, in step S8, the terminal device 200a (originating terminal) may transmit a notification indicating completion of advertisement presentation to the server device 100. In step S9, the server device 100 performs a process of granting a reward to the originating user in response to completion of advertisement presentation for a predetermined time. In addition, the terminal device 200a (originating terminal) may display information (e.g., text or an icon) indicating that the outgoing call process is being executed. The terminal device 200a (originating terminal) may present advertisement information different from the advertisement information presented from step S4 during the period from when the outgoing call process is started to when the call is established.

In step S10, the server device 100 sends an incoming call notification including information indicating the calling user to the terminal device 200b (the called terminal). Such an incoming call notification may be, for example, a SIP INVITE message.

In step S11, the terminal device 200b (the receiving terminal) detects an incoming call. Note that if the terminal device 200b (the receiving terminal) is powered off or out of range, this flow ends without detecting the incoming call.

In step S12, the terminal device 200b (the receiving terminal) may send a notification to the server device 100 indicating that an incoming call has been detected.

In step S13, the server device 100 acquires advertising information that matches the attributes of the called user, and distributes the acquired advertising information to the terminal device 200b (the called terminal). Such distribution may be streaming distribution.

In step S14, the terminal device 200b (the receiving terminal) starts presenting the advertising information received from the server device 100. In this embodiment, since the advertising information is video content, the terminal device 200b (the receiving terminal) both displays video and outputs audio. However, if the terminal device 200b is muted (e.g., in silent mode), the terminal device 200b (the receiving terminal) may display video without outputting audio (and may also alert the user to an incoming call by vibration).

The terminal device 200b (receiving terminal) displays an operation object (e.g., a skip button) for accepting a skip operation when the presentation of the advertising information starts, or immediately after the presentation of the advertising information starts. Furthermore, the terminal device 200b (receiving terminal) may display information (e.g., text or an icon) indicating that the incoming call (response) is on hold when presenting the advertising information to the receiving user. Furthermore, the terminal device 200b (receiving terminal) may display information indicating the caller (e.g., the caller's name). The terminal device 200b (receiving terminal) may display an operation object (e.g., a response rejection button) for accepting a response rejection operation to reject an incoming call response when presenting the advertising information to the receiving user.

In step S15, the terminal device 200b (the receiving terminal) checks whether or not it has accepted an operation to skip the advertisement. If it has accepted an operation to skip the advertisement (step S15: YES), in step S16, the terminal device 200b (the receiving terminal) sends a skip notification to the server device 100 indicating that the skip operation has been accepted. If the server device 100 receives a skip notification, it does not grant a reward to the receiving user (does not perform the skip S20 process).

On the other hand, if the advertisement skip operation (and the response rejection operation) is not accepted (step S15: NO), in step S17, the terminal device 200b (receiving terminal) completes the advertisement presentation for a predetermined time. In this case, the terminal device 200b (receiving terminal) may send a notification indicating the completion of advertisement presentation to the server device 100. Also, in step S18, the terminal device 200b (receiving terminal) checks whether or not the incoming call response operation has been accepted. If the timeout occurs without accepting the incoming call response operation (step S18: NO), or if the calling user has ended the outgoing call process, the reward is not given to the called user (the process of skip S20 is not performed), and this flow ends. On the other hand, if the incoming call response operation is accepted (step S18: YES), in step S19, the terminal device 200b (receiving terminal) sends an incoming call response notification to the server device 100. In step S20, the server device 100 performs a process of giving a reward to the called user in response to receiving the incoming call response notification.

In step S21, the server device 100 establishes a call session between the terminal device 200a (calling terminal) and the terminal device 200b (receiving terminal), and a call using the session is started.

(4) Modification A modification of the above embodiment will be described below. Fig. 5 is a diagram showing the configuration of a server device 100 according to this modification.

The server device 100 according to this modified example further includes a state determination unit 138 that determines the usage state of the terminal device 200a (originating terminal). In this modified example, the originating advertising control unit 132 determines the content of the advertising information to be presented to the originating user according to the usage state of the terminal device 200a (originating terminal). This makes it possible to adaptively present advertisements with appropriate content according to the usage state of the terminal device 200a (originating terminal).

For example, the state determination unit 138 determines whether the audio output means of the terminal device 200a (originating terminal) is in a proximity state where it is used close to the ear or its surroundings of the originating user. If it is determined that it is in a proximity state, the originating advertising control unit 132 causes the terminal device 200a (originating terminal) to output audio (audio content) as advertising information. On the other hand, if it is determined that it is not in a proximity state, the originating advertising control unit 132 causes the terminal device 200a (originating terminal) to display video (video content) as advertising information.

Here, to explain this modified example, an example of the configuration of a smartphone, which is an example of the terminal device 200, will be described. FIG. 6 is a diagram of the terminal device 200 according to the modified example viewed from the front. The terminal device 200 has an upper speaker 201, a sensor 202, and a camera 203 above the display 204 (touch panel display). The sensor 202 includes a proximity sensor. The sensor 202 may include an illuminance sensor. The upper speaker 201 is used to output audio during a call with the terminal device 200 held up to the user's ear. The terminal device 200 has a lower speaker 206 and a microphone 205 below the display 204. The lower speaker 206 is used to output audio during a hands-free call.

The sensor 202 (proximity sensor) of the terminal device 200 can be used to determine whether the upper speaker 201 of the terminal device 200 is in a state close to the user's body (proximity state). Alternatively, such a determination may be made by image recognition using an image captured by the camera 203. Alternatively, such a determination may be made depending on whether the user has selected a hands-free call (i.e., when a hands-free call is selected, it may be determined that the upper speaker 201 is not in a proximity state).

When the device is in close proximity, the user cannot see the display 204 of the terminal device 200, so it is appropriate to use audio advertisements as the advertising information. On the other hand, when the device is not in close proximity, the user can see the display 204 of the terminal device 200, so by using video advertisements as the advertising information, it is possible to present the user with advertisements that contain more information.

Figure 7 is a diagram showing an example of the operation flow of the advertisement presentation system 1 according to this modified example.

Step S1 is the same as in the above embodiment. However, the terminal device 200a (calling terminal) acquires detection information of the sensor 202 (proximity sensor) and/or selection/non-selection information of the hands-free call.

In step S101, the terminal device 200a (calling terminal) transmits a call notification to the server device 100, and transmits status information based on detection information of the sensor 202 (proximity sensor) and/or selection/non-selection information of the hands-free call to the server device 100. The status information may be information indicating the result of the determination by the terminal device 200a (calling terminal) as to whether or not it is in a proximity state, or may be audio/video selection information based on the result, or may be detection information of the sensor 202 (proximity sensor) and/or selection/non-selection information of the hands-free call.

In step S102, if the server device 100 determines that it is in a proximity state, it decides to present audio (audio content) as the advertising information. On the other hand, if it determines that it is not in a proximity state, it decides to present video (video content) as the advertising information. Then, the server device 100 acquires advertising information that matches the attributes of the calling user from the advertising information of the determined advertising type, and delivers the acquired advertising information to the terminal device 200a (calling terminal). The subsequent operation is the same as in the above-mentioned embodiment.

(5) Other embodiments In the above-mentioned embodiment, the case where the call is an IP telephone call and the terminal device 200 is a mobile terminal has been mainly described, but the terminal device 200 may be a fixed telephone terminal. The fixed telephone terminal may be a terminal that supports IP telephone (packet switching) calls, or may be a terminal that supports conventional circuit switching calls. When a circuit switching call is made by a fixed telephone terminal, the skip operation may be performed by pressing a specified button (for example, the "#" button or the "0" button). When a fixed telephone terminal is used, the advertising information may be audio-only advertising information (audio content).

In the above embodiment, an example has been described in which the call control unit 131, the calling side advertising control unit 132, the calling control unit 133, the calling side reward control unit 134, the called side advertising control unit 135, the called side control unit 136, and the called side reward control unit 137 are provided in the server device 100, but at least one of these functional units may be provided in the terminal device 200 rather than in the server device 100. For example, at least one of the calling side advertising control unit 132 and the calling control unit 133 may be provided in the terminal device 200a (calling side terminal). At least one of the called side advertising control unit 135 and the called side control unit 136 may be provided in the terminal device 200b (called side terminal).

The operational flows and operational examples in the above-described embodiments do not necessarily have to be executed chronologically in the order depicted in the flow diagram. For example, steps in the operations may be executed in an order different from that depicted in the flow diagram, or may be executed in parallel. Also, some of the steps in the operations may be deleted, and further steps may be added to the process.

A program may be provided that causes a computer to execute the operations according to the above-described embodiments. The program may be recorded on a computer-readable medium. Using the computer-readable medium, it is possible to install the program on a computer. Here, the computer-readable medium on which the program is recorded may be a non-transient storage medium. The non-transient storage medium is not particularly limited, and may be, for example, a storage medium such as a CD-ROM or a DVD-ROM.

As used in this disclosure, the terms "based on" and "in response to" do not mean "based only on" or "in response to" unless otherwise specified. The term "based on" means both "based only on" and "based at least in part on". Similarly, the term "in response to" means both "based only on" and "in response to" . In addition, the terms "include", "comprise", and variations thereof do not mean including only the items listed, but may include only the items listed, or may include additional items in addition to the items listed. In addition, the term "or" as used in this disclosure is not intended to be an exclusive or. In this disclosure, when articles are added by translation, such as a, an, and the in English, these articles are intended to include the plural unless the context clearly indicates otherwise.

The above describes the embodiment in detail with reference to the drawings, but the specific configuration is not limited to the above, and various design changes can be made without departing from the spirit of the invention.

(6) Supplementary Notes The following supplementary notes will be given regarding the features of the above-described embodiment.

・Note 1
a calling-side advertising control means (132) for starting presentation of advertising information at a calling-side terminal in response to the calling-side terminal accepting a call originating operation from a calling-side user;
an outgoing call control means (133) for starting an outgoing call process for establishing the call in response to the fact that the outgoing call terminal has not received a skip operation for skipping the presentation of the advertisement information from the outgoing call user and the advertisement has been presented for a predetermined period of time, or in response to the fact that the outgoing call terminal has received the skip operation from the outgoing call user;
and a sender reward control means (134) for performing a process of granting a reward for the advertisement presentation to the sender user in response to the advertisement presentation being performed for a predetermined period of time without accepting the skip operation.

・Appendix 2
The advertisement presentation system described in Appendix 1, wherein the sender reward control means controls so as not to grant a reward for the advertisement presentation to the sender user in response to the skip operation being accepted and the advertisement not being presented for the specified period of time.

Appendix 3
The advertisement presentation system according to claim 1 or 2, wherein the calling-side advertisement control means presents, at the calling-side terminal, advertisement information different from the advertisement information, during the period from when the calling process is started to when the call is established.

Appendix 4
A caller status determination means (138) for determining the usage status of the caller terminal is further provided,
The advertisement presentation system according to any one of appendices 1 to 3, wherein the sending-side advertisement control means determines contents of the advertisement information to be presented to the sending-side user according to a usage state of the sending-side terminal.

Appendix 5
the calling-side state determination means determines whether or not the audio output means of the calling-side terminal is in a proximity state in which the audio output means is used close to the calling-side user's ear or its surroundings;
The sender advertisement control means
When it is determined that the communication terminal is in the proximity state, a voice is output to the calling terminal as the advertisement information.
The advertisement presentation system according to claim 4, further comprising: displaying a video as the advertisement information on the transmitting terminal when it is determined that the transmitting terminal is not in the proximity state.

Appendix 6
a receiving side advertisement control means (135) for starting presentation of advertisement information at the receiving side terminal in response to the receiving side terminal detecting the incoming call;
and an incoming call control means (136) for making an incoming call response possible to establish the call in response to the fact that the incoming call terminal has not accepted a skip operation to skip the presentation of the advertising information from the incoming user and the advertisement has been presented for a predetermined period of time, or in response to the fact that the incoming call terminal has accepted the skip operation from the incoming user.

Appendix 7
The advertisement presentation system according to claim 6, further comprising a receiving side reward control means (137) for performing a process of granting a reward for the advertisement presentation to the receiving side user in response to the receiving side user presenting an advertisement for a predetermined period of time without receiving the skip operation from the receiving side user and receiving an operation to respond to the incoming call from the receiving side user.

Appendix 8
The receiving-side reward control means performs control so as not to give a reward for the advertisement presentation to the receiving-side user in response to the skip operation being accepted from the receiving-side user and the advertisement presentation not being performed for a predetermined period of time.

Appendix 9
The receiving side reward control means controls so as not to give a reward for the advertisement presentation to the receiving side user when the receiving side user does not accept the skip operation from the receiving side user and an advertisement is presented for a predetermined period of time, and when the receiving side user does not accept the operation of responding to the incoming call. The advertisement presentation system described in Appendix 7 or 8.

Appendix 10
The receiving side reward control means performs a process of granting a reward for the advertisement presentation to the receiving side user in response to the receiving side user not accepting the skip operation from the receiving side user and accepting a response refusal operation from the receiving side user.

Appendix 11
The advertisement presentation system according to any one of appendices 6 to 10, wherein the receiving side advertisement control means automatically skips presentation of advertisement information at the receiving side terminal when the calling side user performs the skip operation.

Appendix 12
Advertisement presentation system,
a caller advertisement control step of starting presentation of advertisement information at the caller terminal in response to the caller terminal receiving a call originating operation from the caller user;
an outgoing call control step of starting an outgoing call process for establishing the call in response to the fact that the advertisement has been presented for a predetermined time without the outgoing call terminal receiving a skip operation for skipping the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
A sender reward control step of performing a process of granting a reward for the advertisement presentation to the sender user in response to the advertisement presentation being performed for a predetermined period of time without accepting the skip operation.

1: advertisement presentation system 5: network 100: server device 110: communication unit 120: storage unit 130: processing unit 131: call control unit 132: calling side advertising control unit 133: calling control unit 134: calling side reward control unit 135: called side advertising control unit 136: called side control unit 137: called side reward control unit 138: state determination unit 200: terminal device 200a: terminal device (calling side terminal)
200b: Terminal device (receiving terminal)
201: Upper speaker 202: Sensor 203: Camera 204: Display 205: Microphone 206: Lower speaker

Claims (10)

A calling side status determination means for determining a usage status of a calling side terminal;
a call origination advertisement control means for starting presentation of advertisement information at the call origination terminal in response to the call origination terminal receiving a call origination operation from a call origination user;
an outgoing call control means for starting an outgoing call process to establish the call in response to the fact that the advertisement presentation has been performed for a predetermined period of time without the outgoing call terminal receiving a skip operation for skipping the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender-side reward control means for performing a process of granting a reward for the advertisement presentation to a sender-side user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation,
the calling-side state determination means determines whether or not the audio output means of the calling-side terminal is in a proximity state in which the audio output means is used close to the calling-side user's ear or its surroundings;
The sender advertisement control means
When it is determined that the communication terminal is in the proximity state, a voice is output to the calling terminal as the advertisement information.
When it is determined that the communication device is not in the proximity state, the communication device displays an image as the advertisement information on the transmitting terminal. a receiving side advertisement control means for starting to present advertisement information at the receiving side terminal in response to the receiving side terminal detecting the incoming call;
2. The advertisement presentation system according to claim 1, further comprising: an incoming call control means for making an incoming call response possible to establish the call in response to the incoming call being presented for a predetermined period of time without the incoming call terminal receiving a skip operation from the incoming call user to skip the presentation of the advertisement information, or in response to the incoming call terminal receiving the skip operation from the incoming call user. 3. The advertisement presentation system according to claim 2, further comprising a receiving side reward control means for performing processing to grant a reward for the advertisement presentation to the receiving side user in response to the receiving side user accepting the operation of answering the incoming call after the advertisement presentation is performed for a predetermined period of time without accepting the skip operation from the receiving side user. The advertisement presentation system according to claim 3, wherein the receiving side reward control means performs control so as not to give a reward for the advertisement presentation to the receiving side user in response to the skip operation being accepted from the receiving side user and the advertisement presentation not being performed for a predetermined period of time. a calling-side advertisement control means for starting to present advertisement information at a calling-side terminal in response to the calling-side terminal receiving a call originating operation from a calling-side user;
an outgoing call control means for starting an outgoing call process to establish the call in response to the fact that the advertisement has been presented for a predetermined period of time without the outgoing call terminal receiving a skip operation from the outgoing call user to skip the presentation of the advertisement information, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender reward control means for performing a process of giving a reward for the advertisement presentation to a sender user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation;
a receiving side advertisement control means for starting to present advertisement information at the receiving side terminal in response to the receiving side terminal detecting the incoming call;
an incoming call control means for enabling an incoming call response for establishing the call in response to the incoming call being presented for a predetermined period of time without the incoming call terminal receiving a skip operation for skipping the presentation of the advertising information from the incoming call user, or in response to the incoming call terminal receiving the skip operation from the incoming call user;
a receiving-side reward control means for performing a process of giving a reward for the advertisement presentation to the receiving-side user in response to the receiving-side user having performed the advertisement presentation for a predetermined period of time without receiving the skip operation from the receiving-side user and receiving the operation of answering the incoming call from the receiving-side user,
The receiving side reward control means controls so as not to give a reward for the advertisement presentation to the receiving side user when the receiving side user does not accept the skip operation and an advertisement is presented for a predetermined period of time, and when the receiving side user does not accept the operation of responding to the incoming call. The advertisement presentation system according to claim 3, wherein the receiving side reward control means performs processing for granting a reward for the advertisement presentation to the receiving side user in response to the receiving side user not accepting the skip operation from the receiving side user and accepting an operation of refusing to answer the call from the receiving side user. a calling-side advertisement control means for starting to present advertisement information at a calling-side terminal in response to the calling-side terminal receiving a call originating operation from a calling-side user;
an outgoing call control means for starting an outgoing call process to establish the call in response to the fact that the advertisement has been presented for a predetermined period of time without the outgoing call terminal receiving a skip operation from the outgoing call user to skip the presentation of the advertisement information, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender reward control means for performing a process of giving a reward for the advertisement presentation to a sender user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation;
a receiving side advertisement control means for starting to present advertisement information at the receiving side terminal in response to the receiving side terminal detecting the incoming call;
an incoming call control means for making an incoming call response possible to establish the call in response to the fact that the incoming call terminal has not accepted a skip operation for skipping the presentation of the advertising information from the incoming user and the advertisement has been presented for a predetermined period of time, or in response to the fact that the incoming call terminal has accepted the skip operation from the incoming user,
The called-side advertisement control means automatically skips presentation of advertisement information at the called-side terminal when the calling-side user performs the skip operation. Advertisement presentation system,
A caller status determination process for determining a usage status of a caller terminal;
a caller advertisement control process that starts presenting advertisement information at the caller terminal in response to the caller terminal receiving a call originating operation from the caller user;
an outgoing call control process for starting an outgoing call process for establishing the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation for skipping the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender-side reward control process for performing a process of granting a reward for the advertisement presentation to the sender-side user in response to the advertisement presentation being performed for a predetermined period of time without accepting the skip operation;
In the caller state determination process, it is determined whether or not the audio output means of the caller terminal is in a proximity state in which the audio output means is used close to the ear or the vicinity thereof of the caller user;
In the sending side advertisement control process,
When it is determined that the communication terminal is in the proximity state, a voice is output to the calling terminal as the advertisement information.
When it is determined that the communication is not in the close proximity state, a video is displayed on the calling terminal as the advertisement information.
Program. Advertisement presentation system,
a call origination advertisement control process for starting presentation of advertisement information at a call origination terminal in response to the call origination terminal receiving a call origination operation from a call origination user;
an outgoing call control process for starting an outgoing call process for establishing the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation for skipping the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender-side reward control process for performing a process of granting a reward for the advertisement presentation to a sender-side user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation;
A receiving side advertisement control process for starting to present advertisement information at a receiving side terminal in response to the receiving side terminal detecting the incoming call;
an incoming call control process for making an incoming call response possible to establish the call in response to the fact that the incoming call terminal has not accepted a skip operation for skipping the presentation of the advertisement information from the incoming call user and the advertisement has been presented for a predetermined period of time, or in response to the fact that the incoming call terminal has accepted the skip operation from the incoming call user;
a receiving-side reward control process for performing a process of providing a reward for the advertisement presentation to the receiving-side user in response to the receiving-side user having performed the advertisement presentation for a predetermined period of time without receiving the skip operation from the receiving-side user and receiving the operation for answering the incoming call from the receiving-side user;
In the receiving side reward control process, even if the skip operation is not accepted from the receiving side user and the advertisement is presented for a predetermined time, if the operation of responding to the incoming call is not accepted from the receiving side user, the receiving side reward control process is performed so that the reward for the advertisement presentation is not given to the receiving side user.
Program. Advertisement presentation system,
a call origination advertisement control process for starting presentation of advertisement information at a call origination terminal in response to the call origination terminal receiving a call origination operation from a call origination user;
an outgoing call control process for starting an outgoing call process for establishing the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation for skipping the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user;
a sender-side reward control process for performing a process of granting a reward for the advertisement presentation to a sender-side user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation;
A receiving side advertisement control process for starting to present advertisement information at a receiving side terminal in response to the receiving side terminal detecting the incoming call;
a call receiving control process for making a call response possible in order to establish the call in response to the call receiving terminal receiving a skip operation for skipping the presentation of the advertisement information from the call receiving user and the advertisement being presented for a predetermined period of time without the call receiving terminal receiving the skip operation from the call receiving user,
In the receiving side advertisement control process, when the calling side user performs the skip operation, the presentation of advertisement information in the receiving side terminal is automatically skipped.
Program.

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