HK1257723A1

HK1257723A1 - Information transmission and display method, device and system

Info

Publication number: HK1257723A1
Application number: HK19100094.4A
Authority: HK
Inventors: 李涛; 王星哲; 郑伟
Original assignee: 阿里巴巴集团控股有限公司
Filing date: 2019-01-03
Publication date: 2019-10-25

Description

Method, equipment and system for transmitting information and displaying information

Technical Field

The present application relates to the field of communications technologies, and in particular, to a method, a device, and a system for transmitting and displaying information.

Background

The network publishing platform is a platform for a publisher to publish own products through a network, and a user to browse the products through the network and interact through the network.

When a publisher publishes a product on a network publishing platform, the publisher configures product information for the product. According to the product information, a user can interact with the website publishing platform aiming at a product.

The interactive credit refers to a mutual trust generation relationship and a social relationship formed by attaching product interactive behaviors.

During the product interaction process, the interaction wants to quickly know the related information of the other party, for example, if the product interaction relates to an enterprise, the related information of the other party includes enterprise information, business information, whether there is a credit loss behavior, enterprise credit information such as legal action, and the like.

At present, the two interactive parties of the product generally acquire the relevant information of the opposite party in a manual communication mode, and the mode has long time and low efficiency for acquiring the relevant information.

In summary, the time for acquiring the relevant information of the other party in the product interaction process is long and the efficiency is low.

Disclosure of Invention

The application provides a method, equipment and a system for transmitting information and displaying information, which are used for solving the problems that the time for acquiring related information of one party is long and the efficiency is low in the prior art.

The embodiment of the application provides a method for transmitting information, which comprises the following steps:

determining an object to be queried according to a link in a received object query request sent by a client;

determining relevant information corresponding to an object to be inquired according to the binding relationship between the object and the relevant information, wherein the relevant information corresponding to the object is determined according to an information model corresponding to the object;

and feeding back to the client according to the determined related information.

An embodiment of the present application provides a system for transmitting information, including:

the object determining module is used for determining an object to be queried according to a link in a received object query request sent by a client;

the information determining module is used for determining the related information corresponding to the object to be inquired according to the binding relationship between the object and the related information, wherein the related information corresponding to the object is determined according to the information model corresponding to the object;

and the feedback module is used for feeding back to the client according to the determined related information.

The embodiment of the application provides a method for displaying information, which comprises the following steps:

identifying the acquired two-dimensional code image to obtain a link for inquiring the relevant information of the object;

sending an object query request containing the connection to a network side so that the network side determines related information corresponding to an object to be queried corresponding to the link according to a binding relationship between the object and the related information, wherein the related information corresponding to the object is determined according to an information model corresponding to the object;

and displaying the received related information sent by the network side.

An embodiment of the present application provides an apparatus for displaying information, the apparatus including:

the identification module is used for identifying the acquired two-dimensional code image to obtain a link for inquiring the relevant information of the object;

a sending module, configured to send an object query request including the connection to a network side, so that the network side determines, according to a binding relationship between an object and related information, related information corresponding to the object to be queried, where the related information corresponding to the object is determined according to an information model corresponding to the object;

and the display module is used for displaying the received related information sent by the network side.

According to the embodiment of the application, after an object query request sent by a client is received, the relevant information corresponding to the object to be queried is determined according to the binding relationship between the object and the relevant information, and the determined relevant information is fed back to the client. According to the embodiment of the application, the related information corresponding to the object to be inquired is determined according to the binding relationship between the object and the related information, so that the time for acquiring the related information of one party can be shortened, and the acquisition efficiency is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.

FIG. 1A is a schematic flow chart illustrating a method for transmitting information according to an embodiment of the present disclosure;

fig. 1B is a schematic diagram of a two-dimensional code display according to an embodiment of the present application;

FIG. 1C is a schematic diagram of information presentation according to an embodiment of the present application;

FIG. 2 is a block diagram illustrating an architecture for transmitting information according to an embodiment of the present disclosure;

FIG. 3 is a flowchart illustrating a method for generating related information according to an embodiment of the present application;

FIG. 4 is a schematic diagram of a system for generating related information according to an embodiment of the present application;

FIG. 5 is a flowchart illustrating a method for displaying information according to an embodiment of the present disclosure;

fig. 6 is a schematic structural diagram of an apparatus for displaying information according to an embodiment of the present application.

Detailed Description

The object in the embodiment of the present application may be any object having certain information, such as a person, an enterprise, and the like.

The scheme of the embodiment of the application can be applied to any object related information needing to be acquired. Such as for a shopping scenario, the relevant information may be credit information.

If the solution of the embodiment of the present application is applied to the product transaction process, the solution of the embodiment of the present application can be applied to any e-commerce website related to shopping, such as websites of Taobao, Aliexpress (all-ball-and-sales), Racket, Kyoto, Sunning, Amazon, ebay, 1688, and the like.

In order to make the objects, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the accompanying drawings, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

As shown in fig. 1A, a method for transmitting information according to an embodiment of the present application includes:

step 100, determining an object to be queried according to a link in a received object query request sent by a client;

step 101, determining relevant information corresponding to an object to be queried according to a binding relationship between the object and the relevant information, wherein the relevant information corresponding to the object is determined according to an information model corresponding to the object;

and 102, feeding back to the client according to the determined related information.

The client in the embodiment of the present application may be any client capable of displaying a webpage, such as a browser, APP software, and the like.

Optionally, when feeding back to the client according to the determined related information, the determined related information is returned to the client.

For example, if the embodiment of the present application is applied to an e-commerce platform, the related information may be credit information reflecting the credit of the object.

The credit information may be a specific credit score or a credit rating. For example, the credit rule defines the credit score to be 450-500, and the corresponding credit level is AAA; the credit score is between 350 and 450, and the corresponding credit rating is AA; the credit score is between 250 and 350, and the corresponding credit rating is A; the credit score is between 150 and 250, and the corresponding credit rating is B; the credit score is below 150 and the corresponding credit rating is C.

When the credit score is fed back, the platform maintenance personnel can set the credit score or the credit grade; or may be set by the user making the query.

In order to prevent the leakage of the related information, when the determined related information is fed back to the client, which information is specifically returned may be determined according to whether the user has registered.

Specifically, if the object query request includes a valid account identifier, returning part or all of the object information of the object to the client, where the object information of the object is used to determine the related information of the object.

If the user registers, the object query request sent after logging in the account through the client also comprises the account identification of the logged-in account besides the link;

if the user does not register or does not log in the account although the user registers, the account identification is not included in the object query request sent by the client or the included account identification is invalid identification (such as null identification);

correspondingly, after the object query request is received, the method and the device decide which information to return according to whether the object query request contains the effective account identification.

In implementation, the specific content contained in the object information is different for different application scenarios. Taking the application of the embodiment of the present application to a shopping scenario as an example, assuming that the object is an enterprise, the object information may include, but is not limited to, some or all of the following:

the system comprises enterprise basic information, enterprise trade behavior information, enterprise financial behavior information, enterprise business relation information and enterprise legal information.

Wherein, the above information can be further subdivided into a plurality of information. Taking the basic enterprise information as an example, the basic enterprise information includes, but is not limited to, some or all of the following:

the information of the industry and commerce, the authentication information, the fraud information, the information of losing credit and the operation state of the shop.

According to the embodiment of the application, the relevant information corresponding to the object is determined in advance according to the information model corresponding to the object, and the binding relationship between the object and the relevant information is established according to the determined relevant information.

Specifically, for any object, at least one object information of the object is quantized to obtain a numerical value corresponding to the at least one object information;

inputting a numerical value corresponding to at least one object information into an information model corresponding to the object;

and determining the relevant information corresponding to the object according to the numerical value output by the information model.

In implementation, each object corresponds to one information model, and the information models corresponding to different application scenarios are different.

Taking the application of the scheme of the embodiment of the application to e-commerce scenes as an example, if the objects are enterprises, each industry corresponds to one information model, the information models corresponding to each object in the industry are the same, and the information models corresponding to the objects in different industries are different.

For example, object information for a certain industry may include 5 dimensions: a1, A2, A3, A4 and A5. A1 represents basic information of a business, A2 represents business trade behavior, A3 represents business financial behavior, A4 represents business relationship, A5 represents information of a corporate enterprise, A1+ A2+ A3+ A4+ A5 is 500 points, and each item represents 100 points.

For each item, say a1, may be subdivided into: the trade information, the authentication information, the fraud information, the information of losing credit, and the store operation status are respectively replaced by B1, B2, B3, B4, and B5, and a1 score is B1 score + B2 score + B3 score + B4 score + B5 score. And so on. The credit total is a1+ a2+ A3+ a4+ a 5; a1 is divided into B1, B2, B3, B4 and B5; a2 ═ B6+ … …; a3 ═ B7+ … …; a4 ═ B8+ … …; a5 ═ B9+ … …

In implementation, the information model calculation is determined based on the industry to which the enterprise belongs, and since there are many industries and many corresponding information models, the corresponding information model is configured for each industry in advance, and then after the enterprise user registers, the information model corresponding to the enterprise is determined according to the industry selected by the enterprise user.

A detailed example is listed below.

For example: electronic Components industry-A Co

The computational dimension is based on: enterprise basic information, enterprise trade behavior, enterprise financial behavior, enterprise business relationship, and enterprise legal information. Fractional range: 350-950, grade: BB. BBB, A, AA, AAA.

Company A belongs to the electronic component industry, selects a set of information models of the electrical appliance industry aiming at the enterprise, and calculates the scores, such as five dimensions: the enterprise basic information (accounting for 190 points), the enterprise trade behavior (accounting for 190 points), the enterprise financial behavior (accounting for 190 points), the enterprise business relationship (accounting for 190 points), the enterprise legal information (accounting for 190 points), and the total points 950.

Basic information of the enterprise: the authenticity of the basic information of enterprise authentication is verified through a business bureau system, and if the basic information is real and the information is complete, the item can be divided into 190 points; if partial information is lacked, deducting points according to the corresponding points of each item of information; if the verification result is not true, the score is 0 or a preset score is configured.

Enterprise trade behavior: the method can be used for judging the export and import data of the electronic commerce platform based on the electronic component industry, and if the export and import magnitude of the customs data of company A are greater than the set import and export threshold, the score can be 190; otherwise, determining the fraction corresponding to the inlet and outlet threshold range to which the outlet and inlet magnitude belongs according to the corresponding relation between the set inlet and outlet threshold range and the fraction.

And (4) enterprise financial behavior items: the comprehensive evaluation can be carried out on the basis of data such as loan, credit, financing, insurance and the like of company A on an e-commerce platform, for example, financial products have no default and no poor credit history, and the point can be given 190 points; and if a certain item of information has a problem, deducting according to the corresponding score of each item of information.

Business relationship of the enterprise: for example, the number of companies having business with company a is X, and the score corresponding to the number range of the X companies corresponding to company a can be determined according to the set correspondence between the number range of companies and the score.

Enterprise legal information: the corporate sheet XX of the company A is divided into 1000 scores on the E-commerce platform, whether the corporate history has bad credit records can be determined through interfaces with various banks, and if not, 190 scores can be obtained when the credit score of the corporate on the E-commerce platform is higher than the set highest score; if the credit score of the legal person on the E-commerce platform is not lower than the set highest score, determining the score corresponding to the credit score range to which the credit score of the legal person on the E-commerce platform belongs according to the preset corresponding relationship between the credit score range and the score; if the legal person has bad credit records in history, determining a corresponding score according to the number of the bad credit records.

And in conclusion, the integrity score of the enterprise A is calculated, and the enterprise grade corresponding to the enterprise A is determined according to the integrity score of the enterprise.

Since the object information is involved in determining the related information and the object information changes according to the situation of the object, an alternative way is based on the following:

and periodically determining the relevant information corresponding to the object according to the information model corresponding to the object, and updating the binding relationship between the object and the relevant information according to the determined relevant information.

The specific period length may be set according to experience, application scenarios, and the like, for example, one week, one month, and the like.

The embodiment of the application has various modes, so that the user can inquire through the client.

For example, a link may be set on a web page associated with the object, and the link may be clicked by the client if the user wants to query;

whether the query is needed or not can be judged through the network behavior of the user, for example, when the method and the device are applied to a shopping scene, the user needs to purchase a commodity, and the reputation of a seller can be automatically shown to the user on a commodity page;

the query may also be performed using a two-dimensional code, such as a web page of a two-dimensional code image having a link for the related information of the query object as shown in fig. 1B.

Specifically, before an object to be queried is determined according to a link in an object query request sent by a received client, a two-dimensional code is generated for any one object according to the link for querying related information of the object;

and adding the generated two-dimensional code to a webpage related to the corresponding object.

Accordingly, the user can scan the two-dimensional code through the client to inquire.

After the query, the client can display the relevant information of the queried object.

Taking the application of the embodiment of the present application to a shopping scenario as an example, fig. 1C is an explicit style.

The information associated with the object in fig. 1C is an integrity level, wherein the integrity level is determined by the sum of the enterprise basic information, the trade behavior, the financial behavior, the business relationship, and the legal representative.

It should be noted that the display style in fig. 1C is only an example, and any style capable of displaying information related to an object is applicable to the embodiment of the present application.

In implementation, the embodiment of the present application may be cooperatively implemented by a plurality of systems. The system names related to different application scenario architectures may be different, but the architectures are the same, and the application of the embodiment of the present application to the shopping scenario is taken as an example for description below, and other scenarios are similar to the shopping scenario and are not described herein again.

As shown in fig. 2, an architecture diagram for transmitting information according to the embodiment of the present application is shown.

In order to prevent user data from being leaked, only registered users can return complete query information when querying, and only unregistered users can return partial information when querying. For a user (or enterprise) who successfully registers, the registration system assigns a network-wide uniform ID to the user (or enterprise) for uniquely identifying the user (or enterprise).

The enterprise which is desired to be inquired can be registered in the registration system, the enterprise information is authenticated through the authentication system (for example, the enterprise information can be authenticated through the industrial and commercial system), and after the authentication is passed, the enterprise credit investigation service is opened.

For an enterprise which opens credit investigation service, the authentication information, credit information and the like of the enterprise are sent to an enterprise information base by a credit system and are stored in the enterprise information base; the information and financial services for the business user's transactions on the web site are recorded in the business trade finance repository.

If the enterprise information base detects that the stored information changes (such as authentication information, credit information and the like of the enterprise), all the engines taking the enterprise information base as a data source need to be informed of which enterprise information changes.

Similarly, if the enterprise trade banking repository detects a change in the stored information (e.g., a new transaction for a new product is made by an enterprise user, etc.), all of the engines that source the enterprise trade banking repository need to be notified of the change in the information for which enterprise has been made.

The embodiment of the application configures one information model for each industry, and each information model corresponds to a first model engine.

And each model engine enterprise information base and the enterprise trade finance base can obtain the credit score of one enterprise by using the corresponding information model.

Optionally, the model engine may periodically determine the credit score of the business, or may determine the credit score and/or credit rating of the business upon receiving a notification of a change in information from the business information repository and/or the business trade finance repository.

After the interface terminal sends out a query request to the model engine, the model engine directly returns the credit score and/or credit rating data which has been determined previously.

If the user who inquires is a registered user, the data analysis system and the customer relationship system can also return enterprise user information such as enterprise scores, authentication information, shop information, basic information, business relationships, information lost from credit, trade information, financial behaviors and the like to the user for the user to check.

For a user, for example, through a client searching a purchased commodity into a detail page, the two-dimensional code can be scanned to check credit information of the enterprise on an e-commerce platform, wherein the credit information comprises credit scores, credit levels, basic information, shop information, trade behaviors, financial behaviors, fraud information, business relations, platform authentication, information lost from credit and the like.

It should be noted that the structure shown in fig. 2 is only an example, and other architectures that can implement the calibration pushing in the embodiment of the present application are all applicable to the embodiment of the present application.

As shown in fig. 3, a method for generating relevant information according to an embodiment of the present application includes:

and step 300, determining an object needing to generate related information.

Step 301, object information corresponding to the object is obtained.

Step 302, for any object information, performing quantization processing on the object information to obtain a numerical value corresponding to the object information.

Step 303, inputting a numerical value corresponding to at least one object information into an information model corresponding to the object;

and step 304, determining the relevant information corresponding to the object according to the numerical value output by the information model.

Step 305, generating a two-dimensional code according to the link for inquiring the relevant information of the object;

and step 306, adding the generated two-dimensional code to a webpage related to the corresponding object.

Based on the same inventive concept, the embodiment of the present application further provides a system for transmitting information, and as the principle of solving the problem of the system is similar to the method for transmitting information in the embodiment of the present application, the implementation of the system may refer to the implementation of the method, and repeated details are not described again.

As shown in fig. 4, the system for generating relevant information according to the embodiment of the present application includes:

an object determining module 400, configured to determine an object to be queried according to a link in a received object query request sent by a client;

an information determining module 401, configured to determine, according to a binding relationship between an object and related information, related information corresponding to the object to be queried, where the related information corresponding to the object is determined according to an information model corresponding to the object;

a feedback module 402, configured to perform feedback to the client according to the determined relevant information.

Optionally, the feedback module 402 returns the determined related information to the client when feeding back the determined related information to the client according to the determined related information.

In order to prevent the leakage of the related information, when the feedback is performed to the client according to the determined related information, the feedback module 402 may determine which information is specifically returned according to whether the user has registered.

correspondingly, after receiving the object query request, the feedback module 402 determines which information to return according to whether the object query request includes the valid account identifier.

Specifically, the system of the embodiment of the present application further includes:

a processing module 403, configured to quantize, for any object, at least one object information of the object to obtain a numerical value corresponding to the at least one object information;

A detailed example is listed below.

For example: electronic Components industry-A Co

the processing module 403 periodically determines the relevant information corresponding to the object according to the information model corresponding to the object, and updates the binding relationship between the object and the relevant information according to the determined relevant information.

For example, a link may be set on a web page associated with the object, which may be clicked on by the client if the user wants to query.

And the query can be carried out by utilizing the two-dimension code.

an adding module 404, configured to generate, for any one object, a two-dimensional code according to a link for querying related information of the object;

In implementation, the modules may be integrated into one entity, or may be distributed in a plurality of entities to form a system.

Optionally, the object determination module 400, the information determination module 401, and the feedback module 402 may be in one or more entities; the processing module 403 and the adding module 404 may be in one or more entities.

Depending on the amount of data to be processed and the performance of the hardware, the above modules may be implemented by one or more entities, for example, if the number of objects for which information needs to be determined is very large, the functions of the processing module 403 may be implemented by a plurality of entities together.

As shown in fig. 5, a method for displaying information according to an embodiment of the present application includes:

500, identifying the acquired two-dimensional code image to obtain a link for inquiring the relevant information of the object;

step 501, sending an object query request containing the connection to a network side, so that the network side determines relevant information corresponding to an object to be queried corresponding to the link according to a binding relationship between the object and the relevant information, wherein the relevant information corresponding to the object is determined according to an information model corresponding to the object;

step 502, displaying the received related information sent by the network side.

As shown in fig. 6, the apparatus for displaying information according to the embodiment of the present application includes:

the identification module 600 is configured to identify the acquired two-dimensional code image, and obtain a link for querying related information of an object;

a sending module 601, configured to send an object query request including the connection to a network side, so that the network side determines, according to a binding relationship between an object and related information, related information corresponding to an object to be queried corresponding to the link, where the related information corresponding to the object is determined according to an information model corresponding to the object;

a display module 602, configured to display the received related information sent by the network side.

The present application is described above with reference to block diagrams and/or flowchart illustrations of methods, apparatus (systems) and/or computer program products according to embodiments of the application. It will be understood that one block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, and/or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer and/or other programmable data processing apparatus, create means for implementing the functions/acts specified in the block diagrams and/or flowchart block or blocks.

Accordingly, the subject application may also be embodied in hardware and/or in software (including firmware, resident software, micro-code, etc.). Furthermore, the present application may take the form of a computer program product on a computer-usable or computer-readable storage medium having computer-usable or computer-readable program code embodied in the medium for use by or in connection with an instruction execution system. In the context of this application, a computer-usable or computer-readable medium may be any medium that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.

Claims

1. A method for transmitting information, the method comprising:

and feeding back to the client according to the determined related information.

2. The method of claim 1, wherein the feeding back to the client according to the determined relevant information comprises:

and returning the determined related information to the client.

3. The method of claim 2, wherein the feeding back to the client according to the determined relevant information further comprises:

and if the object query request comprises the effective account identification, returning part or all of the object information of the object to the client, wherein the object information of the object is used for determining the relevant information of the object.

4. The method of claim 1, wherein the related information corresponding to an object is determined according to the following:

at least one object information of any object is quantized to obtain a numerical value corresponding to the at least one object information;

5. The method of claim 4, wherein the method further comprises:

periodically determining the relevant information corresponding to the object according to the information model corresponding to the object;

and updating the binding relationship according to the determined related information.

6. The method according to any one of claims 1 to 5, wherein before determining the object to be queried according to the link in the received object query request sent by the client, the method further comprises:

aiming at any one object, generating a two-dimensional code according to a link for inquiring related information of the object;

7. A system for transmitting information, the system comprising:

8. The system of claim 7, wherein the feedback module is specifically configured to:

and returning the determined related information to the client.

9. The system of claim 8, wherein the feedback module is further to:

10. The system of claim 7, further comprising:

a processing module, configured to determine the relevant information corresponding to the object according to the following manner:

11. The system of claim 10, wherein the processing module is further to:

12. The system of any of claims 7 to 11, further comprising:

the adding module is used for generating a two-dimensional code according to a link for inquiring the relevant information of the object aiming at any one object; and adding the generated two-dimensional code to a webpage related to the corresponding object.

13. A method of displaying information, the method comprising:

and displaying the received related information sent by the network side.

14. An apparatus for displaying information, the apparatus comprising: