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AU2001229652A1 - System and method for providing individualized targeted electronic advertising over a digital broadcast medium - Google Patents

System and method for providing individualized targeted electronic advertising over a digital broadcast medium

Info

Publication number
AU2001229652A1
AU2001229652A1 AU2001229652A AU2001229652A AU2001229652A1 AU 2001229652 A1 AU2001229652 A1 AU 2001229652A1 AU 2001229652 A AU2001229652 A AU 2001229652A AU 2001229652 A AU2001229652 A AU 2001229652A AU 2001229652 A1 AU2001229652 A1 AU 2001229652A1
Authority
AU
Australia
Prior art keywords
digital broadcast
broadcast medium
electronic advertising
targeted electronic
providing individualized
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001229652A
Inventor
Gerald Despain
Bill Harvey
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NEXT CENTURY MEDIA
Original Assignee
NEXT CENTURY MEDIA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NEXT CENTURY MEDIA filed Critical NEXT CENTURY MEDIA
Publication of AU2001229652A1 publication Critical patent/AU2001229652A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42607—Internal components of the client ; Characteristics thereof for processing the incoming bitstream
    • H04N21/4263—Internal components of the client ; Characteristics thereof for processing the incoming bitstream involving specific tuning arrangements, e.g. two tuners
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Human Computer Interaction (AREA)
  • Computer Graphics (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
AU2001229652A 2000-01-19 2001-01-19 System and method for providing individualized targeted electronic advertising over a digital broadcast medium Abandoned AU2001229652A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US48773600A 2000-01-19 2000-01-19
US09/487,736 2000-01-19
PCT/US2001/001859 WO2003053056A1 (en) 2000-01-19 2001-01-19 System and method for providing individualized targeted electronic advertising over a digital broadcast medium

Publications (1)

Publication Number Publication Date
AU2001229652A1 true AU2001229652A1 (en) 2003-06-30

Family

ID=23936912

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001229652A Abandoned AU2001229652A1 (en) 2000-01-19 2001-01-19 System and method for providing individualized targeted electronic advertising over a digital broadcast medium

Country Status (2)

Country Link
AU (1) AU2001229652A1 (en)
WO (1) WO2003053056A1 (en)

Families Citing this family (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9136956B2 (en) 2003-11-05 2015-09-15 Comcast Cable Holdings, Llc Method and system for planning and running video-on-demand advertising
US8510787B2 (en) 2005-12-19 2013-08-13 Alcatel Lucent Access node capable of dynamic channel caching
US8037506B2 (en) 2006-03-03 2011-10-11 Verimatrix, Inc. Movie studio-based network distribution system and method
US7996482B1 (en) 2007-07-31 2011-08-09 Qurio Holdings, Inc. RDMA based real-time video client playback architecture
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
US8762476B1 (en) 2007-12-20 2014-06-24 Qurio Holdings, Inc. RDMA to streaming protocol driver
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
US8000993B2 (en) 2008-04-14 2011-08-16 Tra, Inc. Using consumer purchase behavior for television targeting
US7729940B2 (en) 2008-04-14 2010-06-01 Tra, Inc. Analyzing return on investment of advertising campaigns by matching multiple data sources
US8312487B1 (en) 2008-12-31 2012-11-13 Qurio Holdings, Inc. Method and system for arranging an advertising schedule
EP2278542A1 (en) * 2009-07-07 2011-01-26 Thomson Licensing Method for presenting a content
GB2472264B (en) * 2009-07-31 2014-12-17 British Sky Broadcasting Ltd Media substitution system
EP2352292A1 (en) * 2009-12-07 2011-08-03 Telefonaktiebolaget L M Ericsson (PUBL) System for managing television channels
US9462328B2 (en) 2011-12-15 2016-10-04 Google Technology Holdings LLC Systems and methods for in-home and on-the-go targeted content delivery
US9838738B2 (en) 2012-08-06 2017-12-05 Visible World, Inc. Systems, methods and computer-readable media for local content storage within a media network
US20150058113A1 (en) * 2013-08-23 2015-02-26 Yahoo! Inc. Dwell time based advertising
US10108977B2 (en) 2013-08-23 2018-10-23 Oath Inc. Dwell time based advertising in a scrollable content stream
GB2553247B (en) * 2017-10-21 2018-08-15 Bruce Kelman Alistair Apparatus and method for protecting the privacy of viewers of commercial television
US11093972B1 (en) * 2018-03-18 2021-08-17 Edatanetworks Inc Linking a transaction between a merchant and a resident of the same vicinity to the resident viewing the merchant broadcast advertisement
US10812853B2 (en) 2018-10-23 2020-10-20 At&T Intellecutal Property I, L.P. User classification using a remote control detail record
US11356406B2 (en) 2019-07-29 2022-06-07 Target Brands, Inc. Linking users to viewed content in dynamic internet protocol address environments

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4602279A (en) * 1984-03-21 1986-07-22 Actv, Inc. Method for providing targeted profile interactive CATV displays
USRE34340E (en) * 1987-10-26 1993-08-10 Actv, Inc. Closed circuit television system having seamless interactive television programming and expandable user participation
US5861881A (en) * 1991-11-25 1999-01-19 Actv, Inc. Interactive computer system for providing an interactive presentation with personalized video, audio and graphics responses for multiple viewers
US5515098A (en) * 1994-09-08 1996-05-07 Carles; John B. System and method for selectively distributing commercial messages over a communications network

Also Published As

Publication number Publication date
WO2003053056A1 (en) 2003-06-26

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Legal Events

Date Code Title Description
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