Iqbal, 2025 - Google Patents
The Role of Social Media in Shaping Consumer Decisions and Brand PerceptionsIqbal, 2025
- Document ID
- 3194412591536291470
- Author
- Iqbal M
- Publication year
- Publication venue
- Sustainability, Innovation, and Consumer Preference
External Links
Snippet
In the contemporary world, social networks act as an effective tool for changing customers' decisions and creating opinions of brands. In this chapter, the author dwells on discussing the complex interconnection between social media platforms with consumer decision …
- 230000008447 perception 0 title description 10
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