Day, 1975 - Google Patents
The threats to marketing researchDay, 1975
- Document ID
- 2093497790729627465
- Author
- Day G
- Publication year
- Publication venue
- Journal of Marketing Research
External Links
Snippet
Several recent articles and comments [9, 22, 23] in this journal have drawn attention to the ethical problems confronting marketing researchers. There is mounting evidence that these ethical problems, while significant, are being overshadowed by a variety of environmental …
- 230000004044 response 0 abstract description 13
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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